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Tony Hawk is following in Lil Nas X’s footsteps and giving fans a chance to own a tiny bit of his DNA.
The legendary pro skateboarder teamed up with canned water company Liquid Death on a limited edition run of skateboards made with paint that contains his own blood (they’re already totally sold out). Hawk, who was an early investor in the company and a brand ambassador, also previously “sold his soul” to the brand “to the ends of the Earth and for the rest of time, including any applicable afterlife, reincarnation or similar post-mortal existence.” In a video released on Tuesday, Liquid Death showed the process of how these limited edition decks were created. After having blood drawn from his arm, it was then mixed into red paint used to coat the 100 skateboard decks that were sold for $500 a piece. The board’s design feature Liquid Death’s “Thirst Executioner” character, which holds a hawk skull and a bloody ax with blood dripping along the tail end of the deck. Each one comes with a certificate of authenticity confirming that Hawk’s hemoglobins are truly in the mix.
“I am deeply thankful to have a connection with my fans, and I appreciate how Liquid Death connects with theirs,” Hawk said of his latest endeavor. “This collaboration is taking those connections to a new level, as I have literally put my blood (and soul?) into these decks, and I take pride in knowing that organizations fighting plastic pollution and creating skate parks worldwide will be supported through our efforts. The two charities that proceeds will go towards are the Skatepark Project, as well as 5 Gyres, an environmental nonprofit organization.”
The ollie 540 inventor founded The Skatepark Project in 2002 to raise money to build safe, legal places to skate in underprivileged areas around the world, offering people a chance to get exercise and bolster a sense of self-esteem. The 5 Gyres Institute is a leader in research against plastic pollution encouraging the implementation of data-driven solutions.
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