Jump directly to the content
Whopper king

What is Burger King’s mascot and when was it created?

BURGER King is known for being the 'Home of the Whopper.'

Fans want to know the story behind the fast food company's iconic mascot.

Burger King's mascot is The King
2
Burger King's mascot is The KingCredit: Getty Images - Getty

What is Burger King's mascot?

Burger King's mascot is exactly that - a king.

Throughout the company's history, the king has undergone several iterations including a King with white hair and a golden crown sitting on a burger throne, which was used in print campaigns from the 1950s to the late 1960s.

It wasn't until the early 1970s, that Burger King started using small animated versions of the King.

Today, the Burger King mascot wears traditional king clothing with a plastic, oversized head that features a long brown beard and curly mustache.

Read More on Burger King

When was he created?

Burger King's mascot was created back in the 1960's and used as an animation for television advertisements.

The king would often be shown buying children food at a Burger King store and the ad would often end with the chain's slogan: "Burger King, where kids are king."

In the 2000's, however, the King was brought to life after the company hired Crispin Porter + Bogusky, to find a new brand image.

The big-headed king seen today was launched back in 2004 as a part of their joint initiative to re-create the Burger King image.

When does Burger King open?

Burger King's opening and closing times vary depending on the store's location.

Burger King was founded in 1954
2
Burger King was founded in 1954Credit: Alamy

You can check the location of your nearest Burger King and its hours of operation using the firm's online store locator.

Fresh Burger King can be delivered to your couch using various delivery apps, including Postmates, DoorDash, Uber Eats, and Grubhub.

Topics