How to use Google Ads Keyword Planner
Nafirul Islam
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Google Ads Keyword Planner is a powerful tool that can help businesses identify relevant and profitable keywords for their ad campaigns. By using the Keyword Planner, businesses can get insights into the search terms their potential customers use and create ads that target those keywords.
Here are the steps to use Google Ads Keyword Planner to identify relevant and profitable keywords:
1 Sign in to your Google Ads account: To use the Keyword Planner, you need to have a Google Ads account. If you don't have one, you can sign up for free.
2 Access the Keyword Planner: Once you've signed in to your Google Ads account, click on the "Tools & Settings" option in the top-right corner of the screen. Then select "Keyword Planner" from the dropdown menu.
3 Choose the right tool: The Keyword Planner has two different tools: "Discover new keywords" and "Get search volume and forecasts." If you're just starting out with keyword research, it's recommended to use the "Discover new keywords" tool.
4 Enter your product or service: In the "Discover new keywords" tool, enter your product or service and your landing page URL. You can also choose your target location, language, and search network. Then click on "Get results."
5 Review your keyword ideas: The Keyword Planner will provide you with a list of keyword ideas that are relevant to your product or service. The list will include the average monthly search volume for each keyword, as well as the competition level and suggested bid.
6 Refine your keyword list: Review the keyword ideas and select the most relevant and profitable ones for your campaign. You can also use the filters in the Keyword Planner to refine your list by search volume, competition level, and other metrics.
7 Create ad groups: Once you've selected your keywords, group them into ad groups based on their relevance. This will help you create targeted ads that are more likely to convert.
Monitor and adjust your campaigns: Once your ads are up and running, monitor their performance and adjust your campaigns as needed. Use the data from the Keyword Planner to refine your keyword list and improve your ad targeting.
In conclusion, Google Ads Keyword Planner is an essential tool for businesses looking to create effective ad campaigns. By using the Keyword Planner to identify relevant and profitable keywords, businesses can create targeted ads that reach their potential customers and drive conversions. With its powerful features and easy-to-use interface, the Keyword Planner is a must-have tool for any business looking to succeed with Google Ads.