Author : Jennifer Stone
Image Source : allkpop.com
The Korean Business Research Institute has unveiled its first-ever brand rankings based on reputation for the month. As per the ranking, the list consists of advertisement models such as TV personalities, celebrities, artists, and many more. The outcome maintains multiple aspects like awareness, participation, and social values that made their spots from 2nd September to 2nd October.
Here is a list of ten South Korean artists who are ruling the 2023 October advertisement model brand rankings –
1. NewJeans –
It is a girl group in South Korea that was formed by ADOR, composed of five members Minji, Danielle, Hyein, Hanni, and Haerin. The group is known for their simplicity. The girl-next-door group creates 90s and 2000s-inspired R&B and pop soundtracks with the essence of several club and dance styles. It released the first ever single ‘Attention’ in 2022, July and became the first ever number-one soundtrack on the Circle Digital Chart of South Korea.However, for October the group has ruled the chart with a brand reputation index of 1,984,428.
2. Lim Young Woong –
The artist is from South Korea andis famous for performing ballads, trot, and pop also plays the role of a YouTuber and an entertainer. The charming artist debuted as a singer back in 2016 with his first single ‘Hate You’. Although Lim initially wished to be a ballad singer but later got to know about his talent in trot as he won a contest. Over time, he gained fame through his appearance on KBS1’s morning show. Well, now he secured the second position with an impressive score rise which is leading to a brand reputation index of 1,933,066.
3. IU –
The singer-songwriter from South Korea also performs as an actor and composer as well. She made her debut as a singer through her play ‘Lost and Found’ when she was only fifteen. But she got her mainstream success later with her albums like ‘Growing Up’ and ‘IU…IM’. After releasing the lead single of her 2010 album ‘Real’ she gained national stardom with its immense success in the music industry. She has left a huge impact by hosting shows on television and radio and acting apart from music. IU completed the five top after viewing a score of 77.90 percent increase, leadingto a brand reputation index of 1,483,484.
4. BTS –
The immensely popular brand is also known as the Bangtan Boys. The boy band from South Korea was founded in 2010 and consists of Suga, Jin, Jimin, RM, V, J-Hope, and Jungkook who play a huge role in writing and producing many of their essential elements. The hip-hop group expanded the musical style to include a vast range of genres with the lyrics focusing on crucial and deep subjects including mental health, the journey towards self-love, loss, the other side of stardom, individualism, etc. The band secured sixth place claiming the position with a brand reputation index of 1,458,248.
5. BLACKPINK –
The South Korean girl group consists of artists such as Jisoo, Jennie, Lisa, and Rosé. The group is considered internationally as the most successful girl group in South Korea. The group is associated with the concept of ‘girl crush’ in the K-pop culture and focuses on themes like female empowerment and self-confidence. The group was also the first female-led South Korean group to enter Forbes’ 30 Under 30 Asia. However, BLACKPINK has managed to secure eighth place with a brand reputation index of 894,344.
6. Girls’ Generation YoonA –
The South Korean actress and singer made her debut as a member of the Girls’ Generation after being trained for five years and became one of the best-selling artists. Yoona participated in numerous television dramas like ‘You Are My Destiny’ which bragged the Best New Actress award at the 23rd KBS Drama Awards for her and became the turning point of her journey. Moreover, the artist secured the 11th position on the official list with a brand reputation index of 852,443 which pulled her in October 2023’s addition.
7. ASTRO Cha Eun Woo –
The South Korean singer and actor who is also a member of the South Korean boy band ASTRO debuted in 2014 as an actor by playing a minor role in a film named ‘My Brilliant Life’. In 2018, Cha featured in the web drama named ‘Top Management’, in 2019 he starred in ‘Rookie Historian Goo Hae-ryung’ a historical drama along with Shin Se-kyung. Again in 2020, he joined the SBS television show. In addition to that, the Idol Cha of ASTRO climbed up to the 13th of the official chart and gained a brand reputation index of 778,991 for October.
8. Lee Chan Won –
The South Korean singer and celebrity, nicknamed Chantobaegi, managed to be one of the top seven of 2020’s Mr. Trot. He has gifted numerous singles like ‘Convenience Store’, ‘Cheer Up’, ‘A Good Day with You’, ‘Twist Go Go’ and many others. His other charted soundtracks are ‘I’m Going to Meet You’, ‘Man’s Promise’, etc. Well, Lee Chan Won secured his place at number sixteen with a brand reputation index of 668,689.
9. Young Tak –
The South Korean singer, songwriter, and popular personality made his debut as a ballad singer in 2007 by releasing his first-ever album ‘Young Tak Disia’. He began his career in trot after releasing his first trot single album, named ‘Nuna You Are Perfect’. Tak auditioned for Mr. Trot in 2019, December and got immense popularity for his cover of ‘A Glass of Makgeolli’. The artist started to learn more about acting after starring in a musical named ‘The Three Generals of the Kingdom’. Well, he secured the place of 21st in the chart with an index of 584,316.
10. LE SSERAFIM –
Again, the girl gang of South Korea managed to secure 22nd place on the list with a brand reputation index of 584,316. The name of the group is an anagram of ‘I’m Fearless’. The band consists of Sakura, Kim Chae-won, Kazuha, Hong Eun-chae, and Huh Yun-jin, and was founded by Source Music. The group made its debut by releasing the first extended play ‘Fearless’. Well, on the 25th of January, 2023 the girlgang made their debut with the release ofthe Japanese single ‘Fearless’ in Japan containing the Japanese version of ‘Blue Flame’ and ‘Fearless’.
There are several other artists who have managed to secure their rank on the list are Park Bo Gum, Han Ji Min, Won Bin, Kang Daniel and many more.
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