SOCIOTECHNICAL
PROCEEDINGS OF THE 6TH STS ITALIA CONFERENCE 2016
ENVIRONMENTS
EDITED BY
STEFANO CRABU
PAOLO GIARDULLO
FRANCESCO MIELE
MAURO TURRINI
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Sociotechnical Environments:
Proceedings of the 6th STS ITALIA CONFERENCE:
An open Access digital publication by STS Italia Publishing
Released: November 2017
ISBN: 978–88–940625–1–9
Publishing project: Paolo Magaudda
Editing and layout: Sergio Minniti
Cover design: Sara Colombo
Contact: Sts Italia Publishing, Via Carducci 32, 20123, Milano.
Mail: stsitalia.org@gmail.com
A pdf of this publication can be downloaded freely at:
http://www.STSItalia.org
The 6th STS Italia conference was organized by STS Italia with the support of
the Department of Sociology and Social Research – University of Trento and
the Cetcopra of the Université Paris 1 Panthéon–Sorbonne.
This publication is licensed under the Creative
Commons: Attribution, Noncommercial, No
Derivative Works – 2.5 Italian License (CC BY–
NC–ND 2.5 IT).
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
TABLE OF CONTENTS
EDITO‘S INT‘ODUCTION
Performing Sociotechnical Environments: intersections of bodies,
knowledge, artefacts and politics
I
SECTION I
Environments in the Making. Politics, Interventions and Creativity
Exploring the Interface of Environmental Activism and Digital
Surveillance
Diletta Luna Calibeo, Richard Hindmarsh
3
Geo–social Movements by the Inhabitants of Fukushima: Solidarity
in Fear Vis–à–Vis the Risks after the Nuclear Accident
Rina Kojima
19
Activism and Games. Exploring Boundaries
Ilaria Mariani, Andréa Poshar
37
The Potential of New and Social Media for Environmental Activism
Richard Hindmarsh, Diletta Luna Calibeo
55
Ecology of Technology and the Commodification of Inuit Country
Foods
Alexander Castleton, Carlos Novas
71
Latte e Lotte. On the Difficulty of Dairy Farmers, Vending Machines,
Microbes and Cows of Becoming a Movement
Alvise Mattozzi, Tiziana Piccioni
85
Decomposing and Reassembling Energy Grids as Socio–Technical
Apparatuses
Dario Padovan, Osman Arrobbio
101
A National Law as an Actor– et o k: Ho Guate ala s Ge e al
Ele t i it La of
Shaped the Cou t s E i o e tal
Conflicts over Hydroelectricity
Renato Ponciano
117
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Il uolo della fo azio e ella
Energetica nel settore edile
Francesca Cubeddu
essa i ope a dell Effi ie za
135
Geo–Speculating with a Hyperaccumulator: A Former Mine in
North–Rhein Westfalia from the Viewpoint of a Arabidopsis Halleri
Gionata Gatto
151
#ViewFromTheOffice: Reconceptualizing the Workplace as a
Cross–channel Ecosystem
Andrea Resmini, He Tan, Vladimir Tarasov, Anders Adlemo
167
Eco–Art Projects: Semiotic Issues
Giacomo Festi
185
The Connexion between Digital Body and the Universe
Sana Boukhris, Osman Miguel Almiron
199
Smart City Selling? Business Models and Corporate Approaches on
the Smart City Concept
Monika Kustra, Jörg Rainer Noennig, Dominika P. Brodowicz
211
Ope i o atio e tutela giu idi a dell a
Source Seed Initiative
Roberto Franco Greco
231
ie te. Il aso dell Ope
SECTION II
Gender, Bodies and Health in Sociotechnical Environments
The Ha d Hat P o le : Wo e T a eli g the Wo ld of
Computing
Mariacristina Sciannamblo
249
La (in)differenza di genere nella sociomaterialità della scuola
stei e ia a: u espe ie za di i e a
Camilla Barbanti, Alessandro Ferrante
263
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
La sicurezza come pratica materiale di coordinamento. Il caso
dell i t oduzio e di u siste a pe la gestione della terapia
oncologica
Silvia Fornasini, Enrico Maria Piras, Francesco Miele
277
Assembling Mindfulness: Technologies of the Self, Neurons and
Neoliberal Subjectivities
António Carvalho
293
Where Are the Girls in STEM?
Asrun Matthiasdottir, Jona Palsdottir
309
Le ricercatrici in fisica: primi risultati di un progetto di ricerca
Sveva Avveduto, Maria Carolina Brandi, Maria Girolama Caruso,
Loredana Cerbara, Ilaria Di Tullio, Daniela Luzi, Lucio Pisacane
323
Developing an Organic Strategy of Change to Challenge Gendered
Stereotypes around the Technological (In)Ability of Women in
Architecture
Ma ia Sil ia D Avolio
339
Technology and Cultures of (In)Equality: Reflections from
Collaborative App Development
Athena Maria Enderstein
355
Precision Medicine between Bodies and Environment: A
Comparative Analysis
Ilaria Galasso, Giuseppe Testa
369
Immagini laparoscopiche. Esplorazione e parcellizzazione del corpo
della donna
Miriam Ronca
383
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
SECTION III
Enacting Objects, Infrastructures, and Innovation
Enrolling and Translating: Experiences of Using ANT in an
Educational Research Setting
Victoria M. Gorton
405
Semiotic Machines: Portrait of an Actor–Network as a Pushdown
Automaton
Francesco Galofaro
419
Engaging with the Concept of the Script in Industrial Innovation
Studies – or how Retro–Ant is Perfect but not Enough
Judith Igelsböck
435
Intermateriality and Enunciation: Remarks on The Making of Law
Giuditta Bassano
447
Infrastructuring is the New Black: Challenges and Opportunities of
a Fascinating Intellectual Tool
Teresa Macchia
459
Changing Complex Sociotechnical Infrastructures: The Case of ATM
Roberta Cuel, Giusi Orabona, Diego Ponte
473
Il lavoro nella e–Society: polarizzazione della struttura
professionale e scomparsa delle professioni esprimibili in termini
algoritmici
Federico Fiorelli
485
Personal Health Data in Frequent Users Life: From Institutional
Design to Self–tracking
Alberto Zanutto
499
Accessible Learning Environments: When Care Meets Socio–
technological Innovations for Pupils with Disabilities
Cristina Popescu
509
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Al Dente Textiles. Notes on Edible Textiles as Economic and
Ecological Intermediality
Tincuta Heinzel, Svenja Keune, Sarah Walker, Juste Peciulyte
523
SECTION IV
Designing Environments
Emotions behind a Sphere. Experimentations for an Interactive
Object Communicating Brand Values and Encouraging Behavioural
Changes (or Reactions)
Francesco E. Guida, Camilla Ferrari, Serena Liistro, Mauro Vitali,
Ernesto Voltaggio
545
Interrelations Between Human Agency and Object Agency within
Co–Making Environments
Ricardo Saint–Clair
561
Designing Digital Encounters and their Agency on Users. A Case
Study
Mauro Ceconello, Davide Spallazzo
577
Artist as Science Communicator
Michelle Kasprzak
591
The Flow and Use of Knowledge in Networks of Electric Mobility: A
Theoretical Development
Nuno Boavida
607
Tangible Interaction and Cultural Heritage. An Analysis of the
Agency of Smart Objects and Gesture–based Systems
Daniele Duranti, Davide Spallazzo, Raffaella Trocchianesi
617
Highlighting Issues in Current Conceptions of User Experience
Design through Bringing together Ideas from HCI and Social
Practice Theory
Ruth Neubauer, Erik Bohemia, Kerry Harman
631
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
LBMGs and Boundary Objects. Negotiation of Meaning between
Real and Unreal
Davide Spallazzo, Ilaria Mariani
645
When Objects Tell Stories. Children Designing Future Smart
Objects
Seçil Uğu Ya uz, ‘o e ta Bo etti, Nitza Cohe
661
I te a tio Matte s. A Mate ial Age
Experience
Stefano Parisi, Valentina Rognoli
675
s Pe spe ti e o Mate ials
What Does Light Do? Reflecting on the Active Social Effects of
Lighting Design and Technology
Daria Casciani, Fulvio Musante
693
Actualising Agency through Smart Products: Smart Materials and
Metaphors in Support of the Ageing Population
Massimo Micocci, Gabriella Spinelli, Marco Ajovalasit
711
Smart Digital Solutions and Desirable Human–Machine
Interactions: A Contribution in Terms of Design Methodology
Margherita Pillan
729
Acts of Use from Gestell to Gelassenheit: Calculative Thinking and
Exploratory Doing
Giovanni Marmont
743
The Concept of Displacement in Prototypes for Design Research: A
Proposal of a Framework for Design Research that Uses Prototypes
to Investigate Possible Future Scenarios
Juan Alfonso De La Rosa
755
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
EDITO‘S INT‘ODUCTION
Performing sociotechnical environments:
intersections of bodies, knowledge, artefacts and politics
This volume, the second edition of the STS Italia Proceedings, includes a
selection of the works presented at the 6th STS Italia Conference held in
Trento (Italy) from the 24th to the 26th of November 2016. The focal theme
of the conference, organised by the Italian Society for the Study of Science
and Technology in collaboration with the Department of Sociology and
Social Research of the University of Trento, was Sociotechnical
Environments. As with the previous edition, the conference – organised
around twenty thematic tracks and one open track – represented a priceless
interdisciplinary discussion arena that facilitated the meeting of different
scientific and disciplinary perspectives interested in developing theoretical
and empirical reflections on the new challenges for STS, such as the agential
materiality or, from another perspective, the intimacy between human
subjects and heterogeneous technological objects related to acting in situ or
embedded environments (Griswold et al., 2013).
It seems crucial to recognise that the word environment is ubiquitous,
as it flows through a wide range of debates in social sciences. The most
obvious is its common sense, the meaning that immediately recalls the
essential modernistic duality between natural and artificial . Nonetheless,
as with other ideas or innovations, the notion of environment is a
discursive artefact, as it is pliable enough to be interpreted and
domesticated based on the specific and contingent needs of various
academic communities. Hence, the notion of environment is currently
translated and betrayed in a multiplicity of meanings and interpretative
frameworks according to the discipline using it as research object, analytical
device or even as a pure conceptual metaphor.
In assuming this complexity, the title of this introduction reverberates
the emphasis of the present volume on the scientific debate that in recent
I
EDITO‘S INT‘ODUCTION
decades has paid increasing attention to the theme of the sociomaterial
dimension of acting and knowing . The concept of environment, thus,
represents a multi–vocal discursive device, evocative of settings of action
densely populated by human and non–human actors (Bruni, 2013;
Orlikowski, 2007). Its analytical interest concerns the understanding of the
heterogeneous modalities through which the physical features of objects
and environments recursively act upon social actors to co–define bodies,
knowledge, politics and sense–making practices. Nowadays, it is a widely
accepted assumption that technoscience increasingly shapes the
environments of our everyday and professional activities. Nevertheless, we
should not understand these environments as the mere results of top–down
technocratic solutions and rational choices. Rather, they emerge from a
collective, dynamic and open–ended process of intersection that directly
involves social arrangements and technoscientific processes, human actors
and material artefacts, natural resources, political and social movements
and cultural frameworks. In this way, reflecting on the sociotechnical co–
production of our everyday settings of interactions bestows centrality to the
relationship between technoscientific practices and the natural
environment, with environmental practices, politics and materialities as
pivotal dimensions in the current research agenda in multiple fields and
intellectual domains. This multiplicity emerges in the different parts of this
volume that refer to the notion of environment as a polysemous entity that
crosses different disciplinary fields and analytical interests. The authors did
not endorse a monolithic disciplinary identity, but rather tried to establish a
dialogue at the intersection of different STS sensitiveness. In spite of a focal
common interest in questioning how sociotechnical environments are
performed and manufactured in practices, the papers collected in this book
are extremely heterogeneous as to their analytical objects.
Overall, the contributions demonstrate a wide set of topics and
approaches, which span from infrastructures to political activism and from
design practices to gender–technology relationships. At the same time, they
share a common analytical frame, an intellectual posture that instead of
refuting or adhering to recurring dichotomies such as that between Body
and Mind, Nature and Culture, Work and Game, Efficiency and
Sustainability, Social and Technical looks at how such dichotomies are
shaped. In this way, the volume gives an account of the unavoidable
multidimensionality of the sociotechnical dimension of the environments,
given that they can be inhabited and co–produced by different people,
different epistemic communities (Akrich, 2010; Haas, 1992) and different
II
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
technologies. In this respect, addressing the constitutive agencement of the
social and the technical in everyday environments (Callon, 2008) is more
than a situationist or naïve attraction for the material interpellations that
can shape and drive human action. On the contrary, it reflects a radical
analytical posture, which is agnostic about the nature of actors (humans or
not) and is oriented to understand how practices, knowledge, language and
symbols are interlaced with technologies, knowledge and spatial
arrangements in performing the situated environments of interactions.
From this perspective, the contributions presented in this volume explore
sociotechnical environments as the emerging results of a set of activities in
which expert knowledge (both scientific and experiential) and technologies
converge, and thus question the role of situated settings in mediating the
technoscientific manufacturing of our social world, and how they relate to
broader sociotechnical landscapes (Geel, 2002).
The four sections of this volume reflect the heterogeneity of the
conference in terms of the topics, theoretical frameworks and
methodological techniques adopted by the different authors. The published
contributions are a selection of the full papers submitted to the conference.
These were already a selection of the more than 150 abstracts (available as
do u e tatio o the o fe e e s e site p ese ted to the a ious t a ks
of the conference. The selection of abstracts for the conference was in the
charge of the track convenors, while the reviewing and subsequent selection
of the full papers for publication in the present proceedings was managed
by the editorial team, which has collectively reviewed each paper with the
aim to valorise and give a voice to the different perspectives and approaches
adopted by the authors. As a result, this publication contains 50 reviewed
papers that represent a multi–perspective output by interdisciplinary
scholars belonging to different fields and sectors, together animated by a
common analytical interest in understanding the multimodal and creative
intersection of the material and immaterial objects, human subjects and
politics involved in performing the meanings and materiality of different
socio–technical environments.
Section 1 (Environments in the Making. Politics, Interventions and
Creativity) provides multiple perspectives on relationships with the
environment: political actions, conflicts, exploitation of natural resources
and the quest for harmony. These critical perspectives and promising
theoretical insights regarding heterogeneous assemblages of elements
III
EDITO‘S INT‘ODUCTION
explore the ambiguities and emerging frictions relating to the environment
in terms of characterising contemporary environmental issues. Knowledge
production processes regarding environments, and how they assemble with
technologies, are perspectives applied to studies of different scenarios (e.g.
environmental activism, rural development, energy transition, smart grids)
in a variety of geographic contexts, ranging from urban areas to Arctic
regions, and from Europe to Latin America and Asia.
Section 2 (Gender, Bodies and Health in Sociotechnical Environments)
highlights how sociotechnical environments are featured in specific
technologies, symbolic representations and languages strictly intertwined
with the processual redefinition of bodily experiences, as well as doing and
un–doing gender practices. Overall, the papers in this section represent
case studies grounded in a critical reflection on the gender–technology
relationship; some also outline organisational strategies oriented to boost a
gender–sensitive culture in sociotechical environments.
Section 3 (Enacting Objects, Infrastructures and Innovation) focuses on
the interaction between the environment and objects on two main levels.
The first is methodological. In this regard, several articles engage with a
range of conceptual tools of the old Actor Network Theory, such as script ,
delegation or translation , in order to show that the sociality and agency of
the objects provide a (still) innovative perspective on work procedures,
learning programs or design processes. Second, objects devise new
interactions with the environment by representing it, recreating it or
including it in, as demonstrated in the case studies presented, socio–
technical infrastructures, the digital reconfiguration of care or the design of
new materials.
Section 4 (Designing Environments) focuses on the socio–technical
processes that occur in the design and re–design of artefacts, technologies
and infrastructures. On the one hand, in this section technical objects, along
with their material features, are represented as non–human agents that
populate diverse social realms, thus influencing and orientating people and
their courses of actions. On the other hand, various contributions underline
how human actors, including when they are conceived in the guise of mere
end–users , can enact discursive, material and affective practices aimed at
domesticating new artefacts. Overall, this section, from both the theoretical
and empirical points of view, emphasises how the social and the material
are deeply interlocked and how, in particular, in the design field human and
non–human actors define each other in a process of mutual constitution.
IV
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
This volume is the result of collective work organised through several
geographically dispersed stages, and we would like to thank several people
that have directly and indirectly contributed to the outcome. First, we want
to thank STS Italia Board members Federico Neresini, Paolo Magaudda and
Marina Maestrutti, together with the members of the local organising team
– Attila Bruni, Massimiano Bucchi, Claudio Coletta, Michela Cozza, Antonella
De Angeli, Silvia Fornasini, Teresa Macchia, Sergio Minniti, Mariacristina
Sciannamblo, Giacomo Poderi and Maurizio Teli – for their contribution to
the overall design of the 6th STS Italia Conference – Sociotechnical
Environments programme. Many thanks to the several convenors and
organisers of the tracks at the conference; they have been able to structure
the main theme into a plurality of topics and questions, and have been
responsible for the selection of abstracts and for feedback on the
presentations during the conference: Maria Carmela Agodi, Simone Arnaldi,
Sonia Brondi, Sara Colombo, Vincenzo D'Andrea, Gabriel Dorthe, Christine
Fassert, Jeanne Guien, Liam Heaphy, Michalon Jérôme, Raineau Laurence,
Marina Maestrutti, Paolo Magaudda, Alvise Mattozzi, Sergio Minniti,
Baptiste Monsaingeon, Annalisa Murgia, Annalisa Pelizza, Giuseppe
Pellegrini, Giuseppina Pellegrino, Luigi Pellizzoni, Barbara Pentimalli, Sung–
Yueh Perng, Manuela Perrotta, Ilenia Picardi, Enrico Maria Piras, Barbara
Poggio, Cristina Popescu, Roberta Raffaetà, Hasegawa Reiko, Barbara
Saracino, Nicolae Stefan, Assunta Viteritti, Giuseppe A. Veltri and Paolo
Volonté. We are also grateful to Sergio Minniti for his work in publishing
production.
Finally, we have to stress that this volume is released by STS Italia, under
the label STS Italia Publishing, which enabled this publication thanks to its
financial support. As with the previous edition, this volume is released as an
Open Access Digital Publication with the aim of fostering the scientific
activities of the Society and its public relevance, and of increasing the
visibility of these works by means of supporting alternative ways of scientific
publishing.
Stefano Crabu (University of Padova)
Paolo Giardullo (University of Padova)
Francesco Miele (Bruno Kessler Foundation)
Mauro Turrini (University of Nantes)
V
EDITO‘S INT‘ODUCTION
References
Akrich, M. (2010) From Communities of Practice to Epistemic Communities:
Health Mobilizations on the Internet. Sociological Research Online, 15.
[Online] Available from: http://www.socresonline.org.uk/15/2/10.htm
[Accessed: September 25th, 2017].
Bruni, A., Pinch, T. and Schubert, C. (2013) Technologically Dense
Environments: What For? What Next?. Tecnoscienza: Italian Journal of
Science & Technology Studies, 4 (2), 51–72.
Callon, M. (2008) Economic Markets and the Rise of Interactive
Agencements: From Prosthetic Agencies to Habilitated Agencies. In Pinch,
T. and Swedberg, R. (eds.), Living in a Material World: Economic Sociology
Meets Science and Technology Studies. Cambridge: MIT Press
Geels, F.W. (2002) Technological Transitions as Evolutionary Reconfiguration
Processes: A Multi–level Perspective and a Case–study. Research Policy,
31 (8), 1257–1274.
Griswold, W., Mangione, G. and McDonnell, T.E. (2013) Objects, Words, and
Bodies in Space: Bringing Materiality into Cultural Analysis. Qualitative
Sociology, 36 (4), 343–364.
Haas, P.M. (1992) Introduction: Epistemic Communities and International
Policy Coordination. International Organization, 46 (1), 1–35.
Orlikowski, W.J. (2007) Sociomaterial Practices: Exploring Technology at
Work. Organization Studies, 28 (9), 1435–1448.
VI
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
SECTION I
Environments in the Making.
Politics, Interventions and
Creativity
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Exploring the Interface of
Environmental Activism and Digital
Surveillance
Diletta Luna CALIBEO*a and Richard HINDMARSH a
a
Griffith University
The topic of this paper is the emergent issue of surveillance of
environmental activists through new and social media, as interests that
potentially threaten the security of the state . The latter is a frame that
emerged post–9/11 to revise surveillance of criminal activities to also include
the activities of social movements, including environmental activists.
Following a background on environmental activism and surveillance, we find
new and social media in contexts that enable both environmental activism
and digital surveillance. In regard to the latter, we explore the concept of
ecoterrorism , which frames certain understandings of environmental
activism as acts of terrorism. We then briefly refer to recent cases of digital
surveillance of environmental campaigners in Canada, Pennsylvania, and
Australia. Finally, we investigate the extent to which digital surveillance may
influence the protest activities of environmental activists, and how
environmental activists (and everyday citizens) respond to surveillance.
Summing up, we reflect first on the potential of digital surveillance to curb
environmental activism with its aim to protect the environment and move
towards strong sustainability and green economies; and second, on the
potential of environmental activism to resist or manage surveillance.
Keywords: New and social media; online surveillance; environmental
activism; ecoterrorism
Introduction
The security of the state is a seemingly growing but rather opaque
frame of States that emerged post–9/11 to justify and/or inform the
*
Corresponding author: Diletta Luna Calibeo| e–mail: dilettaluna.calibeo@griffithuni.edu.eu
3
DILETTA LUNA CALIBEO, RICHARD HINDMARSH
monitoring of a range of terrorist activities. Along with their expansion to
new categories of claimed terrorism, is, for example, the category of social
movements including environmental activism. Online surveillance also
emerged in complementing and expanding traditional forms of surveillance.
International focus on online surveillance is particularly centred on the
notion of terrorism (Dauvergne and Lebaron, 2014; Fuchs et al., 2012).
However, little scholarly attention has so far been paid to the online
surveillance of environmental activists; but this may be because it is still a
highly emergent field. It is an important area to investigate as not only does
online surveillance raise civil liberties issues, but for environmental activism
it potentially acts as a constraint to better addressing global environmental
problems (see also Hindmarsh and Calibeo, this volume).
Accordingly, the aim of this paper is to identify and better understand
the substance, key issues, and implications of online surveillance for
environmental activism. It is informed by two themes: (i) the interface of
environmental activism and new and social media, and (ii) the interface of
surveillance and ecoterrorism, with subthemes of surveillance of
environmental activists, and of participatory surveillance. These themes, in
utilising the thematic analytical approach of Owen (1994), were discerned
from a wide range of sources with relevance to the fields of environmental
politics; science, technology and society studies (STS); and new media
studies. In addition, grey literature such as networks of blogs, as new forms
of new and social media databases and archives, and other websites, were
drawn on.
The interface of environmental activism and new
and social media
Typically, environmental activists are found in the environmental
movement, which is described as a loose, noninstitutionalised network of
informal interactions that includes individuals and organisations at varying
degrees of formality … engaged in collective action motivated by shared
identity of concern about environmental issues (Rootes, 2007, p. 610).
Activism is typically referred to as sustained collective action with a political
purpose (Dauvergne and Lebaron, 2014, p. 7). Environmental activism can
thus be described as 2purposeful and effortful engagement in behaviours
aimed at preserving or improving the quality of the environment, and
increasing public awareness of environmental issues (Fielding, McDonald
and Winnifred, 2008, p. 319).
4
Exploring the Interface of Environmental Activism and Digital Surveillance
This engagement may occur through a range of behaviours, including
protesting, rallying, petitioning, educating the public, lobbying government
and corporations, participating in direct actions such as blockades or
participating in voluntary conservation or revegetation work (Fielding,
McDonald and Winnifred, 2008, p. 319; also O B ie ,
, p. 2). These
behaviours are now often informed by the use of new and social media;
however, it is difficult to clearly discern digital and non–digital aspects of
environmental activism as they often complement each other. For instance,
Gerbaudo (2012) observed that social media has been recently and
successfully used by activists as a means to organise and coordinate
mobilisation in social uprisings, including the 2011 Occupy Wall Street
movement. However, Gerbaudo (2012) also highlighted that new and social
media complement face–to–face interaction, which is crucial for social
movements to gain larger support.
In the STS literature, digital technologies are conceptualised as complex
and globalizing sociotechnological systems (Berkhout, Smith and Stirling,
2004; Fuchs, 2010; Meijer et al., 2006). Such systems are understood as the
interplay of humans, organizations, and technical systems , highlighting the
interconnections between technological innovation and society (Dalpiaz,
Giorgini and Mylopoulos, 2011, p. 1). Sociotechnological systems thus
constitute the interface between technological and social infrastructures–
social arrangements, practices, relationships, values, and behaviours); in
other words, they are an important part of human organisation (Star, 1999;
also Miller, Sarewitz and Light, 2008).
At this interface, citizens routinely connect with dispersed people
otherwise not encountered in increasingly homogeneous immediate
communities (Wojcieszak, Baek and Delli Carpini, 2009, p. 1093). Citizens
apply public dialogue on new and social media through publishing opinions,
reviewing, challenging, and pressuring organisations and institutions. These
actions enable broader civic participation in environmental decision making
(e.g. Zavestovski, Shulman and Schlosberg, 2005), as new conduits of
environmental activism (Leeder, 2007; Lester and Hutchins, 2009).
In the environmental activism arena, new and social media are most
often used in relation to protests, chronic technological disasters (Kera, Rod
and Peterova, 2013; Muralidharan, Dillistone and Shin, 2011; van Laer and
van Aeist, 2010), old growth forest campaigns (Lester and Hutchins, 2009),
and anti–consumerist campaigns (Micheletti and Stolle 2008). This use of
new and social media readily aligns to democratically–informed
participatory movements on environment and technoscience that have
5
DILETTA LUNA CALIBEO, RICHARD HINDMARSH
steadily emerged over the last three decades (Beck, 1998; Hindmarsh and
Matthews, 2008).
A notable social media environmental mobilisation occurred in response
to BP s
Gulf of Me i o oil disaste (Anderson, 2014; Hindmarsh and
Calibeo, this volume). Among other things, this action prominently aired the
compa s lo g histo ical record of bypassing safety measures and
environmental laws (Muralidharan, Dillistone and Shin, 2011, p. 226).
However, while environmental and anti–BP groups grew and were highly
active on new and social media through Facebook, Twitter, and blogs
(Anderson 2014; Bennett, Segerberg and Walker, 2014; Muralidharan,
Dillistone and Shin, 2011), questions remain on the extent that the online
protest activities impacted on policy and fundamentally changed attitudes
towards oil drilling (Anderson, 2014, p. 126).
In addition, potential of new and social media for change is challenged
by privacy violations, concentration of media ownership, and digital
surveillance. The focus of this paper is then on digital surveillance, which has
particularly gained critical attention in potentially affecting social
movements, Internet users, and society as a whole (Andrejevic, 2014; Fuchs
et al., 2012; Morozov, 2011). So, what extent does surveillance challenge
digital environmental activism in the context of online surveillance and so–
called ecoterrorism?
The interface of surveillance and ecoterrorism
Surveillance is generally understood as the process of watching a suspect
person or place (Lyon, 2007). We also refer to surveillance in relation to
fighting crime or terrorism in regard to the frame of the security of the
State , and to actions described as acts of ecoterrorism (Lyon, 2007; van
Rest et al., 2014). Environmental activists appear to be a suspect social
movement category at the forefront of state surveillance since the
environmental movement surfaced in the 1970s (Christoff, 1996;
Loadenthal, 2013; Potter, 2011).
Ecoterrorism initially was adopted to describe the so–called radical
environmental movement and hard core direct actions (Leader and Probst,
2004, p. 44; also Ackerman, 2003). Such actions, often located at the
periphery of environmental movements, were common in the early phase of
environmentalism from the late 1970s to the early 1990s. However, they
lessened as environmentalism became increasingly mainstreamed (Dunlap
and Mertig, 2013; Hutton and Connors, 1999).
6
Exploring the Interface of Environmental Activism and Digital Surveillance
Notable direct actions aimed to protect whales and other wildlife on the
high seas by Greenpeace and Sea Shepherd; to protect old growth forests
from logging by (US) Earth First (Button, John and Brearley, 2002; Leader
and Probst, 2004); and to shut down nuclear power stations and biological
warfare research and animal testing facilities (Potter, 2011; Walby and
Monaghan, 2011). Earth First and the Animal Liberation Front were
believed responsible for some 600 criminal acts between 1996 and 2002
and some [US]$43 million in damages (Leader and Probst, 2004, p. 37).In
response , by the mid–1990s, the FBI in the US and Scotland Yard in the UK
were monitoring the actions of certain eco–terrorist groups (Eagan, 1996,
p. 14; also Walby and Monaghan, 2011).
Infiltration was a traditional surveillance practice to place undercover
officers among environmental groups. For example, at the 1992 Twyford
Down protest in the UK police and security services infiltrated direct action
groups delaying road developments leading to the seizure of the last major
occupied tunnel (Welsh, 2007, p. 366). Surveillance agencies also share
intelligence information with private interests, a practice that has raised
issues of government accountability (Button, John and Brearley, 2002).
By the 1990s, ecoterrorism had become increasingly institutionalised as
a state category for surveillance (Taylor, 1998; Wadman, 1999). In 1998, US
Congressman Frank Riggs held a Hearing on Ecoterrorism . According to
Taylor (1998, p. 26), it featured a list of witnesses stacked with some of the
most vocal adversaries of radical environmental and animal liberation
movements . Further hearings on ecoterrorism were planned for the US
Senate by Senator Orin Hatch (Taylor, 1998, p. 26)
Post–9/11, the Global War on Terrorism was launched by the Bush
administration. Subsequently, the US started to aggressively prosecute
misdemeanour acts of criminality , including vandalism, theft, trespassing
and arson, and to reimage them as federally prosecutable acts of terrorism
(Loadenthal, 2013, p. 94; also Button, John and Brearley, 2002; Joosse,
2012). Intensive surveillance operations were further legitimised in the US
with the 2001 Patriot Act, which allowed court orders to investigate the
activities of social movements if the FBI considered them relevant (Joosse,
2012; Vanderheiden, 2005).
By the late 2000s, the ecoterrorism frame seemed to have become
widely accepted by state and private interests, which furthered the idea that
so–called radical environmentalists were terrorists , who by their actions
invited more surveillance (Smith, 2009, p. 564). According to Potter (2011, p.
672), surveillance measures included sweeping legislation, grand–jury witch
hunts, blacklists, and FBI harassment . Overall, Potter (2011, p. 673) claimed
7
DILETTA LUNA CALIBEO, RICHARD HINDMARSH
that the rhetoric of terrorism was used to push a political agenda, instil
fear, and chill dissent (see also Ellefsen and Larsen, 2012; Salter, 2011;
Walby and Monaghan, 2011).
In turn, with the rise of new and social media, surveillance began online;
for example, through data mining , a practice aimed at the collection,
extraction and analysis of large sets of data by software designed for the
purpose , including data from social networks like Twitter and Facebook
(Harvey 2014, p. 26; see also Han, Kamber and Pei, 2011). Data mining also
included collecting information on metadata (literally data about data), to
create connections and associations among collected data.
Governmental surveillance through data mining – or metadata regimes –
started in the US in the early 2000s. In 2004, the Washington Times (2004, p.
1) reported that US government agencies were collecting and sifting
through massive amounts of personal information, including credit reports,
credit–card purchases and other financial data, posing new privacy
concerns . France, Germany, and Australia followed thereafter in legislating
metadata retention schemes (Bingemann, 2015).
Digital surveillance strategies, along with the traditional targeted
surveillance practices such as infiltration of undercover officers among
protest groups, have been used recently to identify and monitor the
activities of environmental activists in the protest arena related to oil
drilling.
Surveillance of environmental activists and participatory
surveillance
In 2010, environmental protests began in Pennsylvania to oppose the
Marcellus shale gas project. Citizens raised environmental concerns about
dumping polluted wastewater from shale gas mining into rivers, often used
as catchments for human water consumption (Howarth, Ingraffea and
Engelder, 2011; Matz and Renfrew, 2015). Due to a local OHS intelligence
bulletin being mistakenly emailed to a Pennsylvanian citizen opposing the
project, protestors became aware that police were monitoring them. As
later revealed, the US Office of Homeland Security (OHS) hired a private
contractor to obtain information on planned anti–drilling actions (Wilber,
2012); with the identities of activists also passed onto business interests
(Harwood, 2010).
Similarly, in 2011, environmental activists opposing the Keystone XL
pipeline being laid across North America and Canada were placed under
surveillance. TransCanada, the Keystone owner, claimed to local authorities
8
Exploring the Interface of Environmental Activism and Digital Surveillance
that activists and local landowners opposing the pipeline were threatening
economic state security (Arnsdorf, 2015; Leahy, 2013). Accordingly, in 2011,
the police placed Canadian citizens opposing the project under surveillance,
as threats to national security (Leahy, 2013, p. 1; also Chisholm and Uechi,
2014). Notably, in late 2013, the Canadian government issued a
procurement document for 24/7 monitoring and analysis of social media
content, which included blogs, micro–blogs, social networking sites
including Facebook and Twitter, forums and message boards, traditional
news websites and comment sections, and media sharing websites (Rennie,
2013, p. 1).
Online surveillance also began in Australia. Front Line Action on Coal–an
environmental group opposing coal mining–established a blockade in 2012
in Liard State Forest in New South Wales. A 2012 investigation by Australian
media revealed that both the State government and the mining industry
were monitoring environmental activists through state and territory law
enforcement agencies , also through open source material: websites and
social media (Allard, 2014, p. 2). The mining companies operating in the area
(Idemitsu and Whitehaven Coal) also admitted to having hired private
security firms to infiltrate undercover officers among environmental
activists (Dorling, 2012; Farrell, 2014).
In turn, the investigation also disclosed governmental involvement in
surveillance actions. For example, Martin Ferguson (of the Labor Party and
the Resources and Energy Minister of Australia in 2009) had requested more
surveillance measures to assist energy companies and the police to manage
the increasing risk of disruptions during mining operations (Dorling, 2012,
p. 1; also Allard, 2014).
These cases illustrate that governments and the corporate sector are
engaging, and often collaborating, in surveillance operations of
environmental activists, where traditional offline surveillance strategies and
online surveillance ones, such as data mining and monitoring of open
source material, worked hand–in–hand.
That said, to what extent do such strategies influence the way individuals
and activists use new and social media for campaigning? Some scholars
argue that these strategies, and more broadly the anti–terror legitimation of
online surveillance, has heightened sensitivities to surveillance, intensified
activist anxieties and produced a climate of fear as well as public insecurity
(Welsh, 2007, p. 365; also Jeffries, 2011).
At the same time, Bingemann (2015, p. 28) has claimed that online
surveillance strategies through metadata, for example, are ineffective in
combatting terrorism , as it remains unclear whether the collection and
9
DILETTA LUNA CALIBEO, RICHARD HINDMARSH
perusal of metadata can effectively identify terrorists (also European
Commission, 2015). Referring to the 2015 Paris terrorist attacks, Australian
Green Party Senator Scott Ludlam argued that there was scant evidence
demonstrating success in identifying terrorists through the collection of
metadata, because It s i dis i i ate a d defi itio ha ests ast
amounts of useless information on people ho a e t pe so s of i te est
(cited in Bingemann, 2015, p. 28). Ludlam also argued, like many others, that
traditional targeted surveillance, complemented by social media monitoring,
is the most effective surveillance.
In sum, the three cases above illustrate that new and social media can
provide additional or alternative conduits for governments and corporations
to exert surveillance on environmental activists, but it still seems that
targeted surveillance complemented by social media monitoring is more
effective.
Concomitantly, new and social media also provide activists with
alternative conduits for communication and protest that sometimes
inadvertently also challenge surveillance efforts (Doyle and Fraser, 2010).
For example, in late October 2016, environmental activists were protesting
the Dakota Access Pipeline , a 1200–mile pipeline to transport crude oil
from North Dakota to Illinois. On Facebook, a post in the environmental
a p sudde l e t i al i lai i g that the Mo to Cou t she iff s
department was using Facebook as an intelligence tool to identify and track
activists who checked–in to the protest camp on Facebook, in relation to the
Standing Rock site (Rogers, 2016).
In response, Facebook users worldwide were asked by the campaign to
check in at Standing Rock to overwhelm and confuse police agencies, and
to share the message on their profiles (Levin and Woolf, 2016; Skalicky and
Davey, 2016). More than one million people responded in showing a
willingness to challenge police surveillance and show solidarity to the
p oteste s ause Le i and Woolf, 2016; Rogers, 2016; Shoichet, 2016).
Such actions, as suggested by Doyle and Fraser (2010, p. 226), reflect that
online surveillance can be surprisingly ineffective when confronted with the
horizontal, self–organized power of online social networks , or many–to–
many communication (see also Hindmarsh and Calibeo, this volume).
Interestingly, in another reaction to being watched, Krueger (2005)
observed that some users tended to increase their activities in challenging
surveillance; for example, by participating more actively in online debates,
as well as in social action. For instance, in the Pennsylvanian case discussed
above, the FBI bulletin on surveillance of anti–drilling citizens was widely
10
Exploring the Interface of Environmental Activism and Digital Surveillance
disseminated online, informed news media and, empowered anti–drilling
organisations to settle surveillance litigation with the state in 2015 (Cusick,
2015). In addition, there is the rise of new encryption technologies that
many social media platforms are now providing.
Thus, even though new and social media provide surveillance agencies
with a new tool to exert surveillance, it appears that, due to a number of
reasons–such as horizontal communication, encryption technologies, the
flexible structures of new and social media and the environmental
movement–that digital surveillance is by itself ineffective, and that it is more
effective when coupled to traditional surveillance.
Conclusions
To reiterate, the aim of this paper was to identify and better understand
the interfaces of new and social media, environmental activism, and digital
surveillance. Accordingly, we found the following.
First, the interface of environmental activism and new and social media,
where social media are used as relatively new vehicles for communication
by environmental activists, also enables alternative or complementary
conduits for digital surveillance of activists; as shown in the cases of
Pennsylvania, Canada, and Australia.
In such conduits, surveillance in its digital form, as in the traditional
form, is contextualised by notions of state security, where the frame of
ecoterrorism appears to be making an extension from criminal areas to
everyday activities of protest, and to whole–of–population online
surveillance. Such extension then positions all new and social media users as
potential digital suspects , which raises questions about human rights in
relation to increasingly mainstreamed forms of digital communication. Thus,
associated issues of technology, civil liberties, and human rights are
becoming more prominent in the critique of new and social media.
Overall, the effectiveness of digital surveillance as standalone
surveillance is questioned. Difficulties for digital surveillance in democratic
societies will very likely grow in the future with increasing public awareness
and reacting user pressure on new and social media and/or telephone
companies, and governments, in regard to privacy and surveillance issues.
This is due, for instance, in regard to emergent mass encryption
technologies sold in relation to privacy issues, and adopted by activists to
avoid online surveillance; as demonstrated in the Standing Rock Facebook
check–in case, and by the horizontal communication structure of new and
social media.
11
DILETTA LUNA CALIBEO, RICHARD HINDMARSH
In sum, several evidences strongly question whether digital surveillance
by itself can pose an effective constraint to environmental activism. But, this
situation appears to change when it used as a surveillance technique to
inform traditional or targeted surveillance. Nevertheless, questions about,
and the implications of, online surveillance of environmental activism, and,
of course, of other social movements and citizens in general, remain. They
invite broad public scrutiny and input about the substance, design, purpose,
transparency, accountability, and legitimacy, of digital surveillance.
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17
18
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Geo–social Movements by the
Inhabitants of Fukushima: Solidarity in Fear
Vis–à–Vis the Risks after the Nuclear
Accident
Rina KOJIMA*a
a Université
Paris–Est
Since the Fukushima nuclear accident of March 2011, the Japanese
authorities have designed and redesigned the evacuation zones on the basis
of a radiation dose of 20 mSv/year, which is 20 times higher than the
permitted public radiation dose under existing international norms. In Valérie
No e e s a al sis of the elatio et ee isk a d spa e, people affe ted
by the accident make different mobility decisions based not only on their
perception of risk, but also on the absence or scarcity of the mobility choices
available to them. Today, some of these people have brought court actions
against Tepco and the government establishing a solidarity in fear vis–à–vis
the real and unreal risks, in the formulation employed by Ulrich Beck.
Through a number of interviews conducted since 2013, this paper first
analyses the trajectory of the people affected by the accident, and then sheds
light on their subsequent legal action: how do they navigate through the
socio–technical controversy around the health risks of low–dose radiation?;
who moves where (or not), and for what reason and purpose?
Keywords: Fukushima; radiation; risk; evacuation zone
Research methodology
This text is based on the analysis of the data collected through two
French research projects in which I participated, notably in conducting the
interviews: 1) DILEM projecti and 2) SHINRAI projectii. Apart from these
projects, the interviews I myself conducted are also included in the analysis.
Within these frameworks, I conducted some ninety interviews between
*
Corresponding author: Rina Kojima | e–mail: rina.kojima@enpc.fr
19
RINA KOJIMA
2013 and 2015, including a number of retrospective interviews in which I
questioned the same people for a second and third time. The interviewees
were selected among those living inside or outside the evacuation zones on
the basis of their different mobility decisions: to leave, stay or return to the
areas affected by the accident. They were organized by certain NGOs,
through contacts I had made in previous research between 2012 and 2014,
and also by my participation in social events where I was able to meet
people who were prepared to be interviewed in situ.
These interviews were based on a qualitative approach using individual
forms. In order to maintain a narrative mode in which the interviewees were
able to talk freely about their choices and views, I used the prepared
questionnaire in cases where interviewees found it hard to provide their
own spontaneous input. In general, each interview lasted between 2 and 3
hours, though with some lasting more than 4, either in a single day or
spread over 2 days. On the other hand, some interviews lasted an hour or
less, due to interviewee unavailability, with the result that questionnaires
were not fully completed. Furthermore, while the majority of the interviews
were conducted in a private space – in people's homes, in a room reserved
the NGOs o a offee shop he e the i te ie ees fa ilies a d f ie ds
were not present, some were conducted in the presence of acquaintances.
In these latter cases, I felt that there was a tendency for interviewees to
practice self–censorship. Finally, all interviews were recorded, except in
cases where the interviewees refused.
Trajectory: geographical movement through the
risks
As is well known, as a result of the explosion in March 2011 at the
Fukushima Daiichi nuclear power plant, owned by Tokyo Electric Power
Company (Tepco), radioactive contamination spread across wide areas of
East Japan (fig. 1).
The Japanese government issued mandatory evacuation orders for
several areas based on distance from the nuclear power plant and
background radiation dose (fig. 2): we can describe the residents of these
evacuation zones as forced–evacuees . In addition, some people outside
these zones made a decision to leave by themselves because of their anxiety
about the radiation risk; we will refer to them as self–evacuees . Finally,
many people remained in these zones despite their fear of radiation,
because they were unable to leave; we will describe them as remainers .
20
Geo–social Movements by the Inhabitants of Fukushima
Figure 1 Radiation dose on the Eastern side of Japan (Source: Ministry of Education,
Culture, Sports, Science and Technology, 16th December 2011. The map is
reformed by Rina Kojima).
Moreover, since September 2011, the government has constantly
revised these zones and has established three new evacuation zones (Figure
3), based on a radiation dose of 20 mSv/year, which is 20 times higher than
the international limit recommended by the International Commission on
Radiological Protection (ICRP 2007) for the public,iii although socio–
technical controversy (Callon, Barthe and Lascoumes, 2009 [2001]) remains
concerning the health effects of low–dose radiation exposure (100 mSv or
lower).iv According to Adriana Petryna this readjustement of external
measures [was applied as] a political tool to normalize catastrophe
(Petryna, 2013).
21
RINA KOJIMA
Figure 2 Initial evacuation zones (Source: Ministry of Economy, Trade and Industry,
3rd August 2011. Map redrawn by Rina Kojima).
Zones of difficulty to return
Zones of limited habitation
Zones of preparation for the lifting
of evacuation orders
Figure 3 Revised evacuation zones (Source: Ministry of Economy, Trade and Industry,
7th August 2013. Map redrawn by Rina Kojima).
In the first zone, Zones of preparation for the lifting of evacuation
orders , where the radiation dose was estimated to be lower than 20
mSv/year, the evacuees from these areas are invited to return after
intensive decontamination work. In the second zone, Zones of limited
habitation , the radiation dose was estimated at between 20 and 50
22
Geo–social Movements by the Inhabitants of Fukushima
mSv/year. In the third zone, Zones of difficulty to return , the radiation dose
was estimated to be in excess of 50 mSv/year even after five years.v This
establishes a distinction between two types of forced evacuees: some who
have been invited to return home and some who are not expecting to return
in the foreseeable future.
This labelling of evacuation zones has strongly influenced decisions on
compensation.vi The Committee for the conflicts regarding compensation
for nuclear damages (subsequently referred to as the Compensation
Committee ),vii has set guidelines to determine the perimeter of
compensation, guidelines that Tepco has used in setting the amount of
compensation and effecting payments. Although these guidelines have
allowed compensation for some of the damages arising from the accident to
be paid rapidly,viii they do not cover all damages, notably taking little
account of damages in areas outside the evacuation zones. Moreover, even
inside the evacuation zones, compensation ceases after a certain time: three
months after the lifting of evacuation orders for Specific Spots
Recommended for Evacuation , one year after for Evacuation Prepared
Zones , and until March 2018 for all revised evacuation zones except the
Zones of Difficulty to Return (Eguchi, 2015; Hino, 2015). According to
Masafumi Yokemoto, this limited perimeter of compensation is causing
conflicts between people based on whether or not their mobility decisions
arise from economic or environmental factors (Yokemoto, 2013).
Among the forced evacuees who have been invited to return to their
homes, there are some who have already returned or are expecting to
return, and others who have not yet returned or are not expecting to return.
The decision on whether or not to return is based not only on the
attachment to home, but also on whether they have the resources – after
compensation ceases – to maintain their evacuation. Moreover, as time
goes by, some self–evacuees, who have received hardly any compensation,
have also returned home after the initial evacuation because of financial
difficulties and family problems. In fact, most of these self–evacuees are
mothers and children, since the fathers remained behind to continue
working; they cannot afford to maintain two households. The people
affected by the accident can therefore be divided into six categories (Table
1).
23
RINA KOJIMA
Table 1
Categories of people affected by the accident.
Inside the evacuation zones
Zones where long–term
evacuation orders have
been issued
Evacuees who have already returned or
are expecting to return
Forced evacuees
Zones where evacuation
orders are ready to be
lifted
Evacuees who have not returned or are
not expecting to return
Evacuees who are not expecting to return
in the foreseeable future
Outside the evacuation zones
Areas of unrecognised Self–evacuees
risk
Remainers
Returned self–evacuees
Valérie November analyses the relation between spaces and risks as
follows: Given the spatial nature of risks, individuals are not passive; rather,
they develop strategies based on the relationship they have with the space
(November, 2013). She distinguishes four patterns of strategies vis–à–vis
spaces, highlighting inequalities in the ability or inability to move (Table 2).
Table 2
Relationship between risk and space (November, 2002; 2013).
Mobility choices
No/few mobility choices
Stay
Defy
Be captive
Leave
Flee
Be evicted
-
First case: Defy. The presence of risks does not necessarily create a
a uu . […] [The spa e s] attractiveness is strong enough to make
people forget the risk; most of the population are perfectly aware of
it and have means to leave the city. Nonetheless, they choose to
stay.
24
Geo–social Movements by the Inhabitants of Fukushima
-
-
-
Second case: Flee. Once a certain number of risks have been
identified, resulting in increased safety concerns, [individuals choose
to leave the space].
Third case: Be captive. People do not choose their habitat or its
location. Being [in a space] is not to be doomed, but not having the
means to move elsewhere if one is exposed to certain risks.
Fourth case: Be evicted. [Residents must abandon their space]
either because of the gravity of the threat or a decision by the
autho ities. […] I su h situatio s, ot o l do eside ts not have a
choice, but they may actually suffer a loss, as offtimes they cannot
find the same standard of living elsewhere.
Following on from this analytical framework, if we consider the case of
those affected by the Fukushima nuclear accident, the first case ( defy )
matches the situation of the forced evacuees who have returned or are
expecting to return to their original place of residence after the evacuation
orders are lifted. They choose to return to the area that they are strongly
attached to, although aware of the radiation risk. They are usually older
people who are long–standing residents, or people with specific local
occupations. They therefore tend to accept radiation risk in order to return
to their homes. We cite some personal accounts from the interviews with
people affected by the accident:
Since I am old, I hope to go on living in Kawauchi village rather than
in a big city, although the radiation doses in this area are a little bit
higher than in other places. (Woman aged around 60. Forced
evacuee who has returned to Kawauchi village: interviewed in 2015).
1 mSv/year is considered as a criterion that we have to respect at all
costs. But, if we stand with it, we risk losing ou ho e ou t . […]
What is important is to realize that the human body is very resistant.
Then, we have to think about the balance between this resistance
and the criterion of radiation dose. (Man aged around 60. Forced
evacuee who is expecting to return to Naraha town: interviewed in
2015).
The second case ( flee ) corresponds to the situation of forced evacuees
who have not returned or are not expecting to return, as well as self–
evacuees who choose to start new lives a long way from contaminated
areas, in order to live in greater safety:
I feel liberated from worry about radiation risk after moving to
Yamanashi. When I was in Fukushima, I thought about radiation day
25
RINA KOJIMA
and night. (Man aged around 60. Self–evacuee from Date city in
Fukushima Prefecture to Yamanashi Prefecture, 350 km from the
Fukushima Daiichi nuclear power plant: interviewed in 2013).
At the beginning, I thought to return to Naraha town with my
husband having a new house. But, if I do it, my children would not
come to Naraha town with my grand– hild e . So that s h e
decided to live elsewhere. (Woman aged around 60. Forced evacuee
from Naraha town who does not expect to return: interviewed in
2015).
The third case ( be captive ) applies to people who remain because of
inability to move. They are aware of the radiation risk, and want to live
elsewhere, but cannot do so because of family and/or financial problems. In
spite of the time that has passed since the accident, some wish to leave:
I think that I should e a uate to the a ea he e the e s o adiatio
risk, considering the health of my children. But if I leave, I will lose my
work here. (Man aged around 40. Remainer of Fukushima city in
Fukushima Prefecture, 80 km from Fukushima Daiichi nuclear power
plant : interviewed in 2014).
It also applies to self–evacuees who stay away, as well as to self–
evacuees who have returned home. In fact, the majority of self–evacuees
are women with children; sometimes the husbands do not have same
perception of radiation risk as their wives, and do not agree with their
evacuation; this places enormous stress on the women, who in the end
often return home in order to avoid problems with their husbands.
Moreover, even after their return, they continue to be highly aware of the
surrounding radiation risk:
My husband thinks that I stay in Tokyo because I am selfish. And I
feel that he does t ag ee ith
de isio to lea e. I additio ,
mother–in–la is t at all pleased ith e e ause I left he so
alone in Fukushima. In my family, nobody supports me in continuing
the evacuation. It is now 6 months since I returned to Iwaki city with
my son, but I have never let him go outside. So I try to leave
Fukushima prefecture as much as possible during holidays, so that
my son can enjoy some outside activities. (Woman aged around 30.
Self–evacuee from Iwaki City in Fukushima Prefecture to Tokyo
Prefecture, 250 km from Fukushima Daiichi nuclear power plant, who
26
Geo–social Movements by the Inhabitants of Fukushima
finally returned to her home after 4 years of evacuation: interviewed
for the first time in 2013 and for the third time in 2015).
However, there are some forced evacuees who do not know whether
they will remain in the place where they initially moved after the
evacuation, because they have no/few choices once compensation is
stopped:
Since June 2011, I have lived in temporary housing with my son. [And
since September 2012], I have received no more compensation
because of the lifting of the evacuatio o de . If I a t go on living in
this temporary housing, I have no other choice but to return to the
village. (Woman aged around 50. Forced evacuee from Evacuation
Prepared Zone of Kawauchi village who does not know where to go:
interviewed in 2015).
The fourth case ( be evicted ) corresponds to forced evacuees who are
expecting not to return for a long time because of a mandatory evacuation
order. As they have no choice to return, they have to think about resettling
elsewhere. Moreover, they experience additional suffering, since the
radiation risk raises the question of loss of identity –their home, their land,
their community – rather than the question of whether or not to return. This
is particularly significant in the towns of Futaba and Okuma, the places
designated by the government for the interim storage of radioactive waste.ix
The evacuees from these towns see their homelands as having been
sacrificed to accommodate radiation risk from other areas:
Radioactive waste, such as trees, flowers and soil collected in
decontamination work, will be brought to Futaba and Okuma for
interim storage for 30 years; during that time, there will be no
reduction in radiation doses. In these circumstances, there is no
reconstruction. (Man aged around 70. Forced evacuee from Futaba
town: interviewed in 2014).
As we can see, the trajectory of the people affected by the nuclear
accident differs not only according to their perception of radiation risk, but
also their capacity or incapacity to make mobility choices, which depends on
the political reajustement of permitted radiation doses and limitations on
compensation.
27
RINA KOJIMA
Legal action: social movement vis–à–vis the risks
Some people in the captive or evicted situations, who have no/few
mobility choices, have filed compensation claims with Tepco either through
the Alternative Dispute Resolution (ADR) processes or through the courts,
because they are not convinced of the radiation risks to which they are
exposed, but also because they are facing huge difficulties in obtaining the
symbolic recognition of their suffering from the polluters and the state , as
noted by Paul Jobin (Jobin, 2014).
Through the ADR, the people affected by the accident can seek
compensation for damages that Tepco does not take into account.x On the
basis of the arguments advanced by these complainants and Tepco,
mediators from the Compensation Centre, which reports to the
Compensation Committee, propose an amount of compensation in order to
resolve the conflict between the parties as quickly as possible without
litigation.xi
Today, many people are filing a claim through ADR everywhere in
Fukushima Prefecture. It shows the immense mental damage caused
by living here, with anxiety relating to long–term radiation risk. In
one of the districts of Watari in Fukushima City, where I serve as an
official of the neighborhood association, 10% of the population have
filed claims in order to express directly their indignation to Tepco and
to the state. If they did not react at all, they would be compelled to
a ept the situatio . […] With our claim for compensation through
ADR, I hope that residents will be able to mitigate the mental damage
and improve their lives, if only a little. (Man aged around 60.
Remainer of Fukushima City in Fukushima Prefecture: interviewed in
2015).
Tepco has to respect the resolution proposals issued by the
Compensation Centre. However, it has refused some proposals that refer to
the geographical perimeter indicated in the Compensation Committee
guidelines.
Through ADR, I sought compensation from Tepco for the financial
damages resulting from the loss of my job (because of my
evacuation), hoping that it would recognise that Watari district
should also be designated as an evacuation zone.xii But Tepco insisted
that we cannot recognise it, because the state does not; as a self–
evacuee, you resigned your job and made the choice to evacuate by
28
Geo–social Movements by the Inhabitants of Fukushima
yourself. So, I only received compensation for the real cost of
moving, but not for financial damages; better than nothing, but what
I wanted was that Tepco s o pe satio should ot just e li ited to
the actual cost of movi g… (Woman aged around 40. Self–evacuee
from Fukushima City in Fukushima Prefecture to Sendai City in Miyagi
Prefecture, 100 km from the Fukushima Daiichi nuclear power plant:
interviewed in 2015).
In order to avoid rejection from Tepco, some people have sought
compensation not through ADR, but through the courts, although this could
take many years. The first case was launched by some forty forced evacuees
in the district court of Iwaki City in Fukushima Prefecture in December 2012.
Since then, not only forced evacuees, but also self–evacuees, including
those who were initially given housing outside Fukushima Prefecture, have
instituted lawsuits either collectively or individually from their place of
evacuation. As of April 2015, 21 class actions had been launched,
representing around 3,900 complainants, mostly against Tepco as the
operator of Fukushima Daiichi nuclear power plant, and against the state as
the promoter of nuclear policies (Hayashi, 2015).
Before the accident, we used to enjoy growing vegetables in our
garden and having dinner with our children and grand–children living
nearby. But today (because of radioactive contamination in our
garden and the evacuation of our families), we cannot do this any
longer. We have lost much of our pleasure in life… Before the
accident, we would have expected to live here all our lives. But now,
we are wondering if we can stay here. We cannot plan for the
future. Previously, we sought compensation from Tepco through
ADR for the real costs we have incurred since the accident. But now
we are aiming to set up an association to launch a class action for
compensation for the mental damage we have suffered. (A couple
aged around 60. Remainer of Fukushima city: interviewed for the first
time in 2013 and for the second time in 2014).
Today, the radiation dose in Iwaki City is under 0.2µSv/h, which
corresponds to less than 1mSv/year, if only external exposure is
counted. However, we still risk internal exposure from wind–borne
radionucleides.xiii […] After the Chernobyl accident, the local people
experienced multiple diseases. It is o lo ge so eo e else s affai .
[…] I am filing a class action against Tepco and the state for the
damage that we have suffered since the accident. […] I want them to
recognise the real damage caused by the nuclear accident. Through
29
RINA KOJIMA
our lawsuit, I hope that we can change what the state and Fukushima
prefecture decided (regarding policy for the people affected by the
a ide t . […] Si e the diseases caused by radiation can develop
stochastically, the fact of having been irradiated itself should be
recognised as damage. (Man aged around 40. Self–evacuee from
Iwaki City in Fukushima Prefecture to Tokyo Prefecture, 250 km from
Fukushima Daiichi nuclear Power Plant: interviewed for the first time
in 2013 and for the third time in 2015).
The main focus of their complaints is twofold: indignation at the
destruction of their living environment by radioactive contamination;
indignation at having suffered irradiation or at still facing the risk of
irradiation. However, their complaint also relates to the anxiety about
potential radiation–borne disease. As formulated by Ulrich Beck, their
feelings are provoked by real and unreal risks: On the one hand, many
hazards and damages are already real toda : […] O the othe ha d, the
actual social impetus of risks lies in the projected dangers of the future.
(Beck, 1992, p. 34). In addition, Beck notes that in the risk society, people
develop solidarity in anxiety in order to live together and join forces.
As described by Christelle Gramaglia, [The indignation] is not the same,
it no longer has the same force once it is expressed through the law. […] It
passes from a virtual state to an actualized, then realized, state (Gramaglia,
2006).xiv Through legislative procedures for seeking compensation, either via
ADR or court actions, the people affected by the nuclear accident are trying
to actualize and realize their rights, developing solidarity in anxiety about a
radiation risk that receives little recognition in society.
Conclusion
Despite the socio–technical controversy around the health risks of low–
dose radiation, the Japanese authorities are still changing the evacuation
zones through the readjustment of the radiation dose criteria: the accident
is not over yet, but still continues to affect the populations. As time goes by,
they feel increasing pressure to decide where to live, in a situation where
support for mobility is unequal: they are moving away from uncertainty.
However, in the anxiety caused by radiation risk, some people are coming
together in solidarity to realize their right to live safely and healthily: they
are moving towards certainty.
As we see, they respond to the spatial nature of risks with different
trajectories in their mobility choices, while their indignation and anxiety
30
Geo–social Movements by the Inhabitants of Fukushima
regarding the risk concerns different temporal scales: past present and
future. With respect to the risks associated with radioactive contamination
and irradiation beyond the evacuation zones and in the long term, we need
to give closer and more detailed attention to the narratives of these
individuals, who are experiencing a spatiotemporal differentiation of risks
(November, 2013) that has been sparsely acknowledged since the accident.
References
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Callon, M., Barthe, Y. and Lascoumes, P. (2009 [2001]) Acting in an Uncertain
World: An Essay on Technical Democracy. Cambridge: MIT Press.
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Paper on the Evacuation due to the Nuclear Accident). Kyoto: Jinbun
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Kokai, N. (2015)
線引き
賠償格差と
抗す 住民 取 組み (A
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Notes
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Geo–social Movements by the Inhabitants of Fukushima
i
This project is financed by CNRS (French National Centre for Scientific
Research. French: Centre national de la recherche scientifique) between
2013 and 2015. It focuses on the grey areas after the accident, as well as the
trajectory of the people affected by the accident but not recognised as
victims because of the zoning criteria.
ii
This project is financed by IRSN (Radioprotection and Nuclear Safety
Institute. French: Institut de radioprotection et sûreté nucléaire) between
a d
. It seeks the e ha is
he e
itize s o fide e i
institutions was lost/generated after the nuclear accident, as well as on the
modalities of the emergence of new civil experts or counter–experts.
iii
ICRP classifies situations in which the population may be exposed to
ionizing radiation into two categories. First, for Emergency exposure
situations in the case of radiological emergency, the ICRP recommends that
the radiation dose to which the public is exposed should fall between 20 and
100 mSv/year. Second, for Existing exposure situations , in terms of the
restriction on occupational exposure, it recommends that the public
radiation dose should fall between 1 and 20 mSv/year. Finally, in Planned
exposure situations , in other word normal situations , the recommended
public radiation dose is under 1mSv/year (ICRP, 2007).
iv
Epidemiological data, on which ICRP recommendations are based,
have mainly been collected and analyzed from a life span study of atomic
bomb survivors in Hiroshima and Nagasaki conducted by the Japan–US joint
Radiation Effects Research Foundation since 1950. The results of this
research study based on that data show that, with regards to nuclear atomic
bomb survivors who were exposed to more than 100 mSv of radiation dose
from an atomic bomb, there is a statistically significant relationship between
radiation dose and cancer rates (the higher the radiation dose, the higher
the cancer rate). On the other hand, with regards to atomic bomb survivors
who were exposed to less than 100 mSv of radiation dose from an atomic
bomb, it has not yet been concluded due to insufficient data as to whether
there is a clear relationship between the radiation dose and cancer rate. The
ICRP recommendation, however, is based on a model (hypothetical theory)
that, from a conservative standpoint, there is a proportional relationship
between the radiation doses and cancer rates. (Investigation Committee on
the Accident at the Fukushima Nuclear Power Stations, 2011).
v
Source: Cabinet Office group to support people affected by the nuclear
accident (October 2013).
33
RINA KOJIMA
vi
The compensation takes many forms. In this text, however, we focus
solely on compensation for psychological damage caused by the accident,
which is set at 100,000 yen (800 euros) per person per month. Since the
evacuees lost their occupations, this compensation serves as income.
vii
Under the Act on Compensation for Nuclear Damage , promulgated in
1961 in Japan, this Committee was set up after the accident in April 2011, as
part of the Ministry of Education, Culture, Sports, Science and Technology.
viii
Tepco had received around 2.2 million demands for compensation as
of April 2016
(http://www.tepco.co.jp/fukushima_hq/compensation/results/index–
j.html).
ix
Asahi Journal, 2nd September 2014. The installation of interim
radioactive waste storage in Futaba and Okuma towns was decided on 1 st
September 2014. These towns agreed provided that the radioactive waste is
removed within a maximum of 30 years.
(https://ajw.asahi.com/article/0311disaster/fukushima/AJ201409020061).
x
According to Noriaki Kokai, ADR is an easier procedure than lawsuits for
people affected by the accident whose situation is unstable, because it is
free of charge for the claim and offers a way to resolve the problems
quickly. It therefore gives them an opportunity to bring a rapid end to their
suffering (Kokai, 2015).
xi
The Compensation Centre had received 20,000 demands as of May
2016
(http://www.mext.go.jp/a_menu/genshi_baisho/jiko_baisho/detail/132911
8.htm).
xii
In Watari district, some hot spots were identified, where the
radiation dose corresponded to Specific Points Recommended for
Evacuation . But this evacuation order was not issued, because the residents
living near these spots did not wish to leave. Fukushima City therefore
decided to conduct decontamination work in this district instead of
evacuation (The National Diet of Japan Fukushima Nuclear Accident
Independent Investigation Commission, 2012).
xiii
External exposure occurs when the radioactive source is outside the
body while internal exposure occurs continuously until the radioactive
source decays out through radioactive disintegration or it is excreted from
the body. When radioactive material is taken in and remains in a specific
part of the body, the surrounding cells of the radioactive material are
34
Geo–social Movements by the Inhabitants of Fukushima
intensively exposed to radiation. This does not occur in external exposure.
The ICRP recommends that internal exposure should also be evaluated
based on the predicted dose (committed dose) which is expected to receive
over a period of 50 years (for a minor, until he or she is 70 years old) from
the time that the radioactive material is taken into the body. (Investigation
Committee on the Accident at the Fukushima Nuclear Power Stations,
2011).
xiv
Translated by Rina KOJIMA.
35
36
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Activism and Games. Exploring
Boundaries
Ilaria MARIANI*a and Andréa POSHARa
a Politecnico
di Milano
Activism games are artifacts designed with the intention to elicit
experiences that initiate commentaries and confrontations regarding
political, cultural and social issues, hoping to influence players as citizens.
This article observes game activism as a threefold entity that includes games
as media, and players as their users and designers as those who make the
games themselves, as activists. Accordingly, it explores three activism game
as case studies that expand in the urban space and overlay with its practices,
involving players in situated activities. As a consequence, on the one hand we
discuss how these games impact on the social, political and physical context
where they take place; on the other we enlighten to what extent certain
authored procedures revealed goals and purposes that can question the real
essence of the game, by pushing players to ask themselves is it still a game .
Keywords: Activism games; ethical agents; game design; player experience;
wicked problems
Challenging perspectives: an introduction to the
topic(s)
Designing games with social impact, designers can promote
entertainment and fun, but also raise awareness on topics of social matter
(Flanagan, 2009; Flanagan et al., 2013; Flanagan and Nissenbaum, 2007;
2014). We address here the topic of game activism, namely games in
general – video, board, pervasive games – discussing social justice issues or
political change, questioning the boundaries between games and real life
itself, and how these games challenge ethical reasoning about activism
itself. Based on qualitative data derived from web and social media
ethnography and document analysis, this article goes through three case
*
Corresponding author: Ilaria Mariani | e–mail: ilaria1.mariani@polimi.it
37
ILARIA MARIANI, ANDRÉA POSHAR
studies – (1) Conspiracy for Good, (2) KillCap and (3) CamOver – exploring
the role of designers as activists who activate individual s pe spe ti es a d
challenge the ordinary perception of the surrounding environment.
Dealing with activism means putting some efforts to make
improvements in society by promoting, obstructing, or running social,
political, economic, and/or environmental activities. As a counterpart of
mainstream everyday practices (de Certeau, 2010), the designer who is
active on the topic can pinpoint struggles of social movements (Macklin,
2010; Stokes, 2014), covering contemporary societal wicked problems (Rittel
and Webber, 1974; Sicart, 2010; 2013). By designing activism games, the
designer digs into problems which are currently in need of thoughtful
reflection, that take into account grey areas in spite of yes–or–no answers.
Because of their subjects, communicative aim and procedures, activism
games can be considered part of the broader category that Bogost (2007)
named Persuasive Games – they propose an established way of doing
something employing the game rules to affect in–ga e pla e s eha iou s
(Bogost, 2007). In doing so, great emphasis is placed on the medium
expressive capacity to invite players to experience specific perspectives of
how certain processes or systems work and consequently develop an
attitude towards the issue. This considering that a wealth of social issues can
be transposed and exposed into games that are commentaries, and/or invite
players to comment and express their opinions. Activism games become a
way to interrogate existing knowledge and perspectives, making visible their
actors, processes, and consequences.
Albeit the sphere of influence of procedurality is recognised and well–
known, we consider crucial to rehearse the central role played by
subjectivity and individuality (Mariani, 2016; Sicart, 2011) that turn activism
games into ethical systems able to problematize the pla e s ethi s o
morals. A singularity of these games is that they empower players with real
agency that impels them to take actions meant to impact on the
surrounding space. These games push the line forward the fact of having
ga e s ste s espo di g to pla e s a tio s: the meaningful choices
(Salen and Zimmerman, 2004, p.157) that players take have a broader
impact than contributing to the narrative. As a matter of fact, these games
generate immersive experiences , making players feel a sense of
contributing on the one hand to the narrative of the in–game world and
stories, on the other of impacting on the social, cultural and/or
environmental context. In the light of these reasonings, what is rather
interesting to discuss is to what extent these games affect the real world.
38
Activism and Games. Exploring Boundaries
Games, designers and activism
However, before exploring how games, designers and activism are
related, it is necessary to answer a simple but complex question: what do
we mean with activism?
In a broad sense, activism is a political act intended to promote
knowledge and/or spread political, economic, cultural or environmental
issues and/or beliefs of a specific group of society. According to Thorpe
(2011), activism seeks to put forward a vision for/of a better society by
claiming for a change on behalf of minority groups – which are generally
driven by the identification of a wrongdoing or problem that needs
changing.
Andrew X (2009) introduces another perspective that acquires a further
interesting meaning once confronted with games, saying that activism has
its basis in the division between mental and manual labour where t he
activist identifies her/his role in life, like a job or career. Characterizing
games on the same way, Suits (1978, p. 41) defi es pla i g ga es as the
olu ta effo t to o e o e u e essa o sta les ; a o ept e hoed
McGonigal (2011, pp. 22–24) who stresses the game ability to make certain
obstacles so compelling that players need to work harder to overcome
them. Another common point regards not seeing any results in the very next
future, but looking at something bigger, in the long term. Such a tendency
has a specific term in the game culture, where it is one of the most
important concepts: epic . According to McGonigal
, p.
, epi is
ho pla e s des i e thei ost e o a le, g atif i g ga e e pe ie es .
Games and activism further similar in this sense: taking part in these
activities, you know that you belong to a network that is your community.
Analysing the relationship between activism and design, Thorpe (2011)
affirms it has as its linchpin the concepts of protest and resistance on behalf
of excluded or neglected groups. They rely on a call for change by means of
unconventional methods, especially the disruption of regular dominant
practices. As a result, she (ibidem, p. 6) extracts four basic criteria that
define design as a practice of activism that:
• pu li l e eals o f a es a p o le o halle gi g issue,
• akes a o te tious lai fo ha ge ased on that problem or issue,
• o ks o ehalf of disad a taged g oups,
• dis upts outi e p a ti es.
39
ILARIA MARIANI, ANDRÉA POSHAR
Desig ers pra ti es: e plori g ou daries
Expanding the reasoning of Gray (2016) to games in general, game
activism is identified as a threefold entity that includes games as media, and
players as their users, but also those who make games, the game designers
(fig. 1). Designers who, referring to Flanagan (2007; 2009) and White (2013),
are active agents/actors able to encourage the development of social
awareness by merging or breaking spheres and boundaries (Calabrese,
1999) between what is game and what is real life, namely blurring the
concept of magic circle (Huizinga, 1938; Consalvo, 2009; Montola, 2005).
Figure 1 Game activism as a system with three interwowen elements.
Thorpe (2011) states that activism can make designers more conscious of
politics and provide them with tools for taking action . For example,
designers can develop games with the intent to raise and support social
movements, taking advantage of their potentialities to trigger social
empowerment and enactment (Flanagan, 2007). With this, we can broadly
affirm that crafting games related to activism designers take the role of
activists who ask players to be activists in turn, and, to a certain extent, put
i to p a ti e so e e e da life s a ti is a ti it de Ce teau,
. This is
possi le appl i g Bogost s p o edu al heto i s Ma ia i,
, as a a
to ake lai s a out how things work Bogost,
, p. 29, emphasis in
original). Hence, like in an Aristotelian triangle where the speaker, the
reader and the audience meet, taking the role of the activist, the designer is
not only changing her/his main role, but s/he is also reinventing
herself/himself toward a minority group of the society – audience. Thus, the
game designer becomes an active actor (Flanagan, 2007; 2009) of social and
cultural change.
40
Activism and Games. Exploring Boundaries
Hence, we propose three case studies to explore how certain authored
procedures can question the real essence of the game, pushing players to
ask themselves is it still a game ?
At this poi t, e eed to uestio the ai st ea s a d a ti ist s
everyday life practices (de Certeau, 2010), saying that the designer assumes
the role of activist by turning strategies of the hegemonic culture into tactics
used for communicate activist movements (Andrew X, 2009). Designing
activism games becomes a way of social expression, a way to share
activism and making it experience–able to someone else. Activism games
locate themselves among contemporary forms of networked actions that
deal with protests and investigation, being in the meanwhile alternative and
complementary to existing communication, able to take advantage from the
way social media facilitate exploration and diffusion of perspectives
(Gerbaudo, 2012). Through activism games, designers can challenge some
everyday–life boundary, putting the player in the condition to question the
line between what is right and wrong, what is civic and ethical, and what is
not. A condition that has a remarkable potential in opening public
discourses and that strongly emerges from the second and third case study
we discuss in the following. Particular attention in the incoming discussion
regards the fact that boundaries can be negotiated, being part of wicked
problems which lack of binary solutions.
Accordingly, we discuss how, developing games as (1) Conspiracy for
Good, (2) KillCap and (3) CamOver, designers can create not only
o s ious ess that alte s i di idual s pe eptio of thei o
u ity and
environment, but also sparkles questions regarding their ordinary or in–
game behaviors. The research has been conducted as web and social media
ethnography, investigating statements that designers and players shared
online in the shape of articles and posts, interviews with key actors
investigating motivations, values and strategies beyond these games.
The Internet, affirmed Castells (2009), has raised new reflections around
collective actions and its interface with policymaking. As a tool of collective
action, the Internet is a powerful facilitator because it simplifies the rapid
organization of protests around issues of public concern. According to
Calderaro (2013), online mobilizations are now breaking the existing formal
hierarchy in place of traditional mobilizations and they are easily spreading
as online networking. This happens because of the rapid way in which
information about protests and actions can diffuse through online
interpersonal networks and capture the attention of mainstream news
outlets. In addition, affirms the author (ibidem), the Internet has expanded
41
ILARIA MARIANI, ANDRÉA POSHAR
the repertoire of contention of current movements. Starting their
mobilizations on the Internet and then becoming real , in action, the activist
games discussed in the following do not only break the boundaries of
everyday–life as we are about to show, but they also break all traditional
hierarchy of formal collective protest mobilizations. Thus, it is for these
reasons that we need to point out the role of the game designer as social
and cultural changer.
Conspiracy for Good (CFG)
Conspiracy for Good is a long, distributed and complex transmedia
project. It started as a commercial pilot project in a potential series of ARGs
created in collaboration with Tim Kring. It included a viral teaser campaign
with celebrities claiming of being not members , and the sponsorship of
Nokia that financed the event promoting Nokia Point & Find technology.
CFG aims to create awareness and drive a real–world change. To engage
and inspire people to join the conspiracy, the project relies on actively
participating in the narrative. The game is based on a storytelling system
that is pervasive and strongly participatory, being inclusive of an important
live play component (Stenros and Montola, 2011). The designers themselves
defined indeed CFG a participation drama (Whittock, 2010 in Stenrons et al.,
2011 , st essi g the odal ole of pla e s a tio s i a o ple sto li e.
CFG tells the story of an evil corporation, Blackwell Briggs, and a
benevolent conspiracy organization that stands up to oppose its malevolent
actions. Blackwell Briggs is threatening the Zambian village of Chataika with
the construction of an oil pipeline. To defeat the threat players need to fight
for the cause and uncover the ongoing criminal activities. The game ran for
four months online, and culminated in four live events (of about 6 hours
each on the streets of London in July and August 2010), where players were
asked to complete some tasks and then go on the streets, taking part in real
interactions with other players and actors.
Through its gameplay this game claims to (1) provide some contributions
to London–based volunteer organisations, (2) and create an experience
where players are taking part in a bigger cause, and they are understanding
some of it processes. Albeit an important number of participant, CFG
collected several critiques; the most important is that the game partly failed
i alte i g i di idual s pe eptio of the topi . Pla e s stated that the
awareness of being acting in a fictional space negatively impacted on the
experience (Stenros et al., 2011).
42
Activism and Games. Exploring Boundaries
Figure 2 The violinist AnnMarie on their Youtube Channel (source:
https://www.youtube.com/watch?v=546izBhscYE).
Crucial in this terms is the non–members page where players are asked
to take a stand (fig. 2): by declaring not to be member, players deny the
hegemonic system and become conspirators . Assuming this role, players
acknowledge their participation in the game as activists. As such they could
engage and even believe they can contribute to bringing social/cultural
change and make the world a better place to be . Nevertheless, it is
important to stress that even if the position and immersion of players inside
the game can be compared to the position of an activist – in this case, a
game that drives change for a social cause – it is limited to a fictional world.
Meaning, it brings awareness but not the social change expected (Stenros et
al., 2011).
KillCap
KillCap – short for Kill Capitalism – is a game created by the founder of
the non–profit canadian magazine Adbusters to fight against the ongoing
hostile takeover of our environments by commercial forces. White, co–
founder of Adbuster magazine, says that KillCap started as an attempt to
create offensives all around the world, as part of a larger system of beliefs
a d positio s, p o oted i the agazi e itself ith a a ti le e titled Ho
to e oot apitalis
fig. .
Talki g a out the ga e, Las Lia as,
said that he elie ed all the
people that ha e oke up to the fa t that thei futu e does t o pute […]
43
ILARIA MARIANI, ANDRÉA POSHAR
would stand up and play this KillCap game, to kill the current mode of
apitalis a d t to o e up ith a ki d of Capitalis
.
(http://socialdisruptions.com/kalle–lasn–grandfather–of–occupywallstreet).
Figure 3 F ag e t of the a ou e e t of Ad uste s poi ts a d eliefs of Ho to
e oot apitalis .
This ga e i te ds to alte o e s pe eptio of the it , a o di g to a
perspective of re–appropriation of the public space, and gives a new idea of
what it is a political act in our daily life. In this game players gain in–game
experience points (blackpogs) for doing things as walking away from
ulti atio al hai s
, defa i g the M Do ald's Golde A hes
,o
subverting questionable advertising (25) (White, 2013). According to White
(2013) KillCap works by appropriating the gamespace of consumerism for
radical play, where all multinational corporations become opportunity to
level up. The game places inside the field of indie storytelling and
roleplaying games, based on an alternative reality that is a counter–
narrative that re–imagines life.
Although this game is no longer online, we consider the case study
particularly pertinent to this reasoning because of the way it expands in and
overlaps to the real world. KillCap takes place in real space where players
become actors in an unfolding story whose final scene is global revolution.
With this game, an entire economic, cultural and social system is put into
question. Going beyond sharing ideas, it allows to put activism in practice,
creating online and offline actions that drive social and cultural changes.
This reasoning is partly aligned with the non–offensive concept of critical
play introduced by Flanagan (2009) to describe that play activities that
44
Activism and Games. Exploring Boundaries
enquire or critique a status quo. A o di g to Fla aga
, p. , iti al
play means to create or occupy play environments and activities that
represent one or more questions about aspects of human life [...] the goal in
theorizing a critical game–design paradigm is as much about the creative
pe so s i te est i
iti ui g the status uo as it is a out usi g pla fo su h
a phase ha ge . The o ept is i t odu ed as a diffe e t a d iti al
approach to play and design games, and is based on the observation of
games as ways to affect players. This argumentation opens some crucial
discourses, enlightening the power of games that incorporate fundamental
human values and psychological principles to promote learning, attitude and
behaviour change (Flanagan, 2009; Flanagan et al., 2013). In this regard,
KillCap includes challenging acts that range from boycotting a brand to the
act of really damaging corporate properties, meaning, to alter the order of
public space and society itself. In so doing, the game rules allow players to
act within the limits of the law, but it rewards more unlawful acts. Thus, the
discussion goes beyond game design, entering the field of engagement and
activism: what is to be a good activist and how far can an activist go with
his/her engagement towards a movement?
With this, we wonder: what happens when the critique against
consumerism turns into acts of destruction?
Cam Over
In comparison with the previous cases, Cam Over – short for Camera
Over – is the ost adi al o e. Mai l a ti e a oss Be li s su a s a d
streets, this game was designed in 2013 to tear down closed–circuit
television cameras (CCTV) in public spaces, taking the shape of a
(destructive) game–competition, as the author defined it
(https://camover.noblogs.org/spielidee/idea–of–the–game). It lies on the
o plai ed oti atio that The gaze of the a e as does ot fall e uall
o all use s of the st eet https://camover.noblogs.org/faq/faq–in–english),
but is selective, since CCTVs discriminate against certain groups of people
that are stereotyped as criminals.
Cam Over developers and designers are unknown, but in the game
webpage they explain and defend their beliefs. From FAQs we can see some
of thei oti atio al easo s: e.g. Video su eilla e is used to o ito ou
lives, to control our actions, and to suppress our resistance – a o e all, it s
agai st ou pea eful oe iste e […] e a defe d ou sel es agai st the
state a d agai st o po atio s a d take a a thei sight! CAM OVE‘! . O
the website they also present some methods players can use to assault
45
ILARIA MARIANI, ANDRÉA POSHAR
cameras, ranging from using plastic bags to stickers and tapes. Beyond
stimulating to put such actions in practice, Cam Over plainly calls its players
for communicating their performances by sharing them with posts, videos,
images and reports. This provides further game–points. However, because
of the very nature of this game, authors warn players that concealing their
identity, while not essential, is recommended.
Figure 4 Website header with icons suggesting how to take care of CCTV (source:
https://camover.noblogs.org).
As a result of its atypical gameplay and real–world consequences, Cam
Over has been matter of discussion on different media.
Writing about the game, The Guardian emphasises that points are given
with bonus scores for the most innovative modes of destruction
(https://www.theguardian.com/theguardian/shortcuts/2013/jan/25/game–
destroy–cctv–cameras–berlin). On the other hand, The Observer denounces
the practice of tearing cameras apart in such a violent and often alarming
way as a counter–productive act of activism, as vandalism with destructive
and aggressive players in balaclavas (fig. 5)
(http://observers.france24.com/en/20130111–security–cameras–german–
activists–camover–hanover–vandalism–european–police–congress–berlin–
blog–surveillance). Michael Ebeling, member of the anti–CCTV groups AK
Vorrat and Freedom not Fear, sustains in the same article that a better
practice is making people aware of how intrusive and infesting urban
surveillance is, by personifying cameras that constantly invade our privacy,
following, looking and listening people without any permission.
46
Activism and Games. Exploring Boundaries
Figure 5 A assault i Be li s Su a , uploaded on January 9th 2013 (source:
https://youtu.be/2yXddUNgouM?list=PLLWWwP1Ombs1sS6Hf2kt81TyGK–
4RuAcO).
Taking into consideration social norms and morality, we can question
Ca O e oth as a ti is a d as ga e. The a ti ist is a spe ialist o a
e pe t i so ial ha ge A d e X,
, a d a ti is ga es i ite a d
empower the player to be an active persona, at least during the game
session (Flanagan, 2007). Thus, according to Andrew X, thinking of oneself as
an activist means considering oneself as belonging to a wider community
47
ILARIA MARIANI, ANDRÉA POSHAR
engaged in a social cause or struggle, thinking of being more advanced than
others in the appreciation of the need for social change and in the
k o ledge of ho to a hie e it. The a ti ist ide tifies ith hat the do
a d thi ks of it as thei ole i life A d e X,
, p. .
On the other hand, we can stress that Cam Over does not fit into the
definitions of game presented in the Game Studies literature (Salen and
Zimmerman, 2004), being more similar to a gamified system. If this game
would have been designed as an online game, it would be into the category
of mindless destruction games, online games designed for the player to
move around in a virtual city and destroying all its surrounding. The point is
that Cam Over was created to be played offline, having the public space, and
objects of private and public domain deliberately destroyed or damaged.
Hence, Cam Over masks real violent acts of vandalism; a perspective
ei fo ed its eato itself, ho o e affi d Although e all it a ga e
[…] ou ai is to dest o as a
a e as as possi le a d to ha e a
influence on video surveillance in our cities
(https://www.theguardian.com/theguardian/shortcuts/2013/jan/25/game–
destroy–cctv–cameras–berlin).
Figure 6 The signature of some players o Be li s su
a .
Conclusions: more than a matter of empowerment
We introduced this paper stating that by designing games with social
impact, designers can promote not only entertainment and fun, but also
raise awareness on topics of social matter (Flanagan, 2009; Flanagan et al.,
2013; Flanagan and Nissenbaum, 2007). Nevertheless, bringing or not social
change was not the matter of discussion we intended to cover with the
cases studies proposed. Our aim was to debate on the role of the game
48
Activism and Games. Exploring Boundaries
designer in crafting such activist games and on the consequences that game
immersion and motivation can raise among players. Our analysis confirms
that the experiences initiated commentaries and confrontations between
players regarding political, cultural and social issues, feeding in parallel
several discussions among different media regarding the social impact of
these games, meaning how such games actually influenced/changed players
as citizens. We believe activism game designers have the duty to create
i o atio a ti ati g pla e s i agi a ies i
e si g the i to e t a–
ordinary experiences (Frasca, 2001; Murray, 1997; Ryan, 2001) that can
influence mindset showing interactive representations and simulation of
how certain systems and processes work (Frasca, 2003). However, these
games go beyond developing awareness of social struggles; by creating not
only consciousness that alte s i di idual s pe eptio , ut ideall eal fi st–
hand experience. Playing such games tends to have political but also ethical
impact because they ask players to embody political positions and engage in
political actions; actions frequently fraught with systematic provocation and
revolutionary intents, that often many of them would not have
spontaneously taken.
Nevertheless, designers can encourage violent acts in the name of social
cause, making such intent more or less explicit to players. Therefore,
especially moving through societal spaces performing activist play, it is
crucial that players take into high consideration what they are allowed and
invited to do within a system that is overlapped to the everyday spaces and
life. A consideration particularly significant when players are real agents of
action and change, e po e ed to somehow influence the surrounding
spaces and activities.
Being aware of their diversities, we can hence translate this reasoning
according to the three case studies presented and their outcomes:
Eventought CFG has a very attractive ideal and benevolent purpose,
the game was not successfully able to maintain the initial
expectations, in terms of empowering players to be real activists,
whose decisions and actions actually impacts on the real world.
Moreover, making a clear distinction between game and reality
(Stenros et al., 2011), it negatively impacted on the chance to have
real, situated agency.
KillCap resulted more balanced on allowing players to take positions
and action, boycotting shady brands and expressing their
perspective. In doing so, the game allows players to decide their
level of action according to their principles and will, but by in–game–
49
ILARIA MARIANI, ANDRÉA POSHAR
rules it encourages clear acts of vandalism as damaging the
McDonald's golden arches.
Cam Over by its own rules plainly suggests players to be vandalic,
using points as rewards for destructing CCTV.
These games were designed with the main purpose of activating players
as activists, even if to a different extent. Thus, the boundaries we explored
so far show us a panorama that is a complex wicked problem itself. Along
this enquiry we have been pushed over and over to ask ourselves what is
the boundary between game and real life itself. A point of controversy
further nurtured by the analysis of the case studies proposed above that
increased its being dense and wicked. Starting from observing how these
case studies are designed to challenge the contemporary and very blurred
definitions of the words that compose the practice, activism + games, we
reached out to argumentations and reasonings that opened ambiguous and
challenging perspectives. We put some of the tasks, activities and
perspectives these game proposed into question, solicited by the way they
resulted into physical outcomes. Mainly because of the very typology and
outcomes of these games, we can say that by engaging with certain activism
games, players are empowered to effectively participate in activities with
real, more or less immediate (see cases studies presentation),
consequences. Activities that raise ethical and moral questions about the
role of the player in such experiences.
That being said, we conclude by acknowledging and stressing the ethical
and societal role of designers within activism games design as those who
have the power to empower and create not only a consciousness that
alte s i di idual s pe eptio of thei o
u it a d thei e i o e t, ut
also sparkle questions regarding ordinary as well as in–game behaviors.
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54
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
The Potential of New and Social
Media for Environmental Activism
Richard HINDMARSH*a and Diletta Luna CALIBEO a
a
Griffith University
Recently, many claims about the potential of new and social media to
enhance civic engagement have been issued. In relation to this potential for
pressuring governments, organisations, and institutions for enhancing
environmental protection and sustainability, the focus of this paper lies on
digital environmental activism . Three meta–themes are explored: (i) new
and social media as enabling environmental activism , (ii) engaging in the
environmental activist terrain , and (iii) potential constraints to digital
environmental activism . It is found that digital environmental activism
focuses substantially on chronic technological disasters and protest
campaigns. Potential constraints to enhanced digital activism include
expanding corporate control of new and social media, and digital
su eilla e. I o lusio , a d i fo ed
e a d so ial edia s ai
conduit of horizontal (or many–to–many) communication, we find a robust
potential of new and social media to enhance activism tempered by potential
constraints of increasing corporate control and surveillance.
Keywords: New and social media; digital environmental activism;
environmental politics; pressure politics; counterpublics
Introduction
The potential of new and social media for environmental activism–or
digital environmental activism as we refer to–poses an emergent publicly
significant topic. First, this is because new and social media are beginning to
both complement and compete against conventional mass media. Media
has long been a key conduit for the environmental movement to
communicate issues and promote campaigns on environmental degradation
(Hansen, 2010; also, Doyle, 2007).
*
Corresponding author: Richard Hindmarsh | e–mail: r.hindmarsh@griffith.edu.au
55
RICHARD HINDMARSH, DILETTA LUNA CALIBEO
Second, digital technologies, as a new enabling media and knowledge
source (e.g. Parks and Starosielski, 2015), have much potential to expand
the repertoire of protest (Carter, 2007; Earl and Kimport, 2011). As Milan
and Hintz (2013, pp. 7–8) also observed: New forms of networked action
and informal collaboration are challenging traditional notions of the civil
so iet … de e t alized
e a ti ist g oups pla a u ial ole i uildi g
the backbone of contemporary social o e e ts … e a li g i o ati e
forms of organization and citizen action typical of the digital age .
In such contexts, our aim is to explore the potential of new and social
media to enhance environmental activism to protect the environment and
advance global environmental sustainability through social transformation;
a potential so far little explored, particularly in regard to the pressure
politics of environmental activism (Doyle and McEachern, 2008; Rootes,
2008). As such, digital environmental activism can be seen to blend active
environmental citizenship with the empowering participatory thrust of
digital citizenship (Bennett, 2008); as particularly informed by the online
advocacy/activist domain.
The significance of exploring such potential is because of growing
environmental problems worldwide that need redress, and because new
and social media are now primary components of social communication,
particularly relevant to action. That said, the terms new media and social
media have some difference in meaning: new media refers to on–demand
access to content anytime, anywhere, on any digital device , and social
media refers to the means of interactions among people in which they
create, share, and exchange information (Southren, 2013).
Growing environmental problems worldwide include overshooting the
carrying capacity and health of many ecosystems through, for example,
large–scale monoculture agriculture, excessive industrial pollution, wasteful
consumption, resource overuse, and anthropocentric climate change; and
not least, ever–expanding population growth. Such problems have nurtured
environmental movements and activism, where digital environmental
activism is now increasingly apparent. Illustrative of the digital potential for
enhancing environmental activism is the online Environmental Justice Atlas.
It shows where the exploitation of natural resources worldwide affects
populations, degrades the environment, and generates social and
environmental conflicts. As such, its makers hope to dispel consumer
blindness and suggest policy recommendations and consumption changes
(Temper, del Bene and Martinez–Alier, 2015). At the time of writing, the
56
The Potential of New and Social Media for Environmental Activism
Atlas featured 1658 hotspots with information supplied by activist
contributors.
Claims of the potential of new and social media to enhance civic
engagement particularly emerged from the mid–1990s. A key argument was
that political discussion and citizen engagement would be enhanced through
more universal and rapid communication access and information coverage,
and easier deliberation than face–to–face forums (Dahlgren, 2006, p. 151;
Fuchs, 2005; Van Aelst and Walgrave, 2002).
However, Van Aelst and Walgrave (2002, p. 465) argued that the political
potential of the Internet to engage society would best be realised by those
outside the boundaries of traditional public institutions or political
organisations; a terrain that environmental activism often resides in, in
terms of pressure politics. Yet the Internet also poses a significant
conundrum for activists because it is a commercially controlled system
(Penney and Dadas, 2014).
Against this background and in addressing our aim, we explore three
meta–themes: (i) new and social media as enabling environmental activism;
(ii) engaging in the environmental activist terrain, with subthemes of the
environmental political potential of new and social media, other online
environmental pressure politics, and ecologies of dissent and tactical media;
and (iii) potential constraints to digital environmental activism.
These meta–themes were distilled from the relevant literatures in new
media studies, environmental politics, and science, technology and society
studies–as well as from blogs, activist media, and websites, as representing
new forms of databases and archives (Kahn and Kellner, 2004, p. 94).
New and social media as enabling environmental
activism
On the Internet as a facilitative context or conduit for enabling activism
as a sociotechnical system (also Parks and Starosielski, 2015, p. 4), Fuchs
(2005, p. 2) was notable in advocating its large intrinsic democratic
potential where information is shared and exchanged to produce new
information, as strengthened by the communicative structure of new and
social media. In contrast to conventional mass media communication based
on vertical (one–to–one) communication, new and social media are largely
based on horizontal (one–to many and many–to–many) communication.
New and social media users can thus easily become media editors and
active participants (Croteau and Hoynes, 2006); for example, as bloggers.
57
RICHARD HINDMARSH, DILETTA LUNA CALIBEO
In the social infrastructure of the Internet, vis–à–vis its technical
infrastructure, digital environmental activists, as counterpublics (Fraser,
1990, p. 67), expand pressure for global environmental change, if desired,
with widely dispersed global user populations (Milan and Hintz, 2013; Mutz,
2006). Facilitating more this global reach are the speeds of mobilizations,
the flexibility of mediated crowds to shift among issue foci and action tactics
… oth di e tl through digital media and indirectly via conventional mass
media channels (Bennett, Segerberg and Walker, 2014, p. 233).
On the nature of environmental activists, they are both reformist, and
transformative, in seeking new ways to impact on, or pressure, existing
political terrains and systems (Hudson and Kane, 2008; Parks and
Starosielski, 2015). For example, environmentalist web–based communities
represent new forms of cultural production and ecological citizenship,
whereby environmental knowledge and environmental dialogue are readily
disseminated (Rokka and Moisander, 2009, p. 200).
Here, ecological citizenship or ecocitizenship aligns to the notion of
cosmopolitanism citizenship in transformational sustainability transitions. As
Cao (2015, p. 82) argued, most critical environmental issues including ozone
depletion, nuclear waste, and climate change transcend national borders,
and demand transnational solutions and cooperation . But as many major
environmental issues are also technologically informed, digital
environmental activism also embraces technological citizenship (Longford,
2005), and science citizenship (Elam and Bertilsson, 2003), which robustly
questions and critiques controversial science and technology, socially and
environmentally.
Engaging in the environmental activist terrain
The environmental political potential of new and social
media
An early demonstration of the mass environmental political potential of
new and social media was in the anti–globalisation protest against the 1998
Multilateral Agreement on Investment. The protestors raised issues about
the unequal distribution of wealth and the dubious role of international
organizations like the IMF a d the Wo ld Ba k … (Van Aelst and Walgrave,
2002, p. 468); with many associated adverse environmental issues.
Informing the protest, Van Aelst and Walgrave (2002, p. 468) found that an
Internet–based campaign of an international network of organisations (600
in the end) from seventy countries … led to … the failu e of the agreement .
58
The Potential of New and Social Media for Environmental Activism
A decade later, the first online environmental mass e–mobilisation
o u ed i espo se to BP s disast ous
Gulf of Me i o Deepwater
Horizon oil spill. In 2014, a US District Court judge ruled that BP was
primarily responsible for the oil spill due to gross negligence and reckless
conduct (Robertson and Krauss, 2014). In 2015, this ruling led to a massive
US$18.7 billion fine–the largest corporate settlement in US history (Wade
and Hays, 2015). Part of the e–mobilisation facilitated information sharing
by highlighting BP s poo e o d of safet easu es a d e i o e tal
standards (Earl and Kimport, 2011). Reflecting on the social power of this
new and social media engagement, Jodi Callaghan (n.d.) in her blog Talking
logic opined: Facebook … enabled these public citizens to gain groundswell
at a grassroots level with the Facebook page Boycott BP … having more
than 675,000 members. Not only does this group have a web presence, they
have a voice and they have influence .
The BP e–mobilisation spread rapidly due to the capacity of horizontal
communication (Dahlgren, 2006). However, online actions are also
organised vertically from one source, particularly for public awareness and
lobbying actions. Greenpeace, for example, has produced a number of very
short YouTube videos, which find what is called rhetorical velocity
(Sheridan, Ridolfo and Michel, 2012, p. 179). One, a 45–second video called
Stop Coca Cola trashing Australia , published 5 May, 2013, attracted almost
two million hits by December 2015. It featured parts of plastic bottles killing
seabirds and mentioned Coca Cola fighting proposed legislation to solve the
issue, with a punch line proclaiming: Tell our politicians to stand up for our
wildlife (Greenpeace, 2013).
Other online environmental pressure politics
On industrial production, a key online strategy called political
consumerism motivates activists to shop for change , to make selective
choices of consumer products or brands, based on social, political,
environmental, and/or ethical grounds (Baek, 2010, p. 1066). Also, as
counterpublics, these activists primarily use horizontal networks to facilitate
more effective and massive pressure (Baek, 2010, p. 1067).
Adbusters –which uses Twitter and YouTube in a mix of horizontal and
vertical communication–proclaim themselves as a global network of meme
warriors working to change the way meaning is produced in our society
(Adbusters, n.d.). A key practice is culture jamming . It politicises corporate
logotypes in ethical, environmental sustainability, and corporate
responsibility contexts. The aim is to affect citizen consciousness–raising
59
RICHARD HINDMARSH, DILETTA LUNA CALIBEO
and, ultimately, value and eha iou al ha ge i toda s runaway consumer
societies (Micheletti and Stolle, 2008, p. 761).
The success of culture jamming was demonstrated by Greenpeace in
2014 thus: Ge a etaile T hi o … p o ised to ake su e its p odu ts
are toxic–f ee … Afte o e tha o e illio people espo ded to
G ee pea e s Sa e the A ti a paig LEGO e ded its –year link with
Shell. … [a d] B itish lu u
a d Bu e
ade a o
it e t to
eliminate the use of hazardous chemicals from its supply chain by 1 January
2020 (Greenpeace, 2014).
Ecologies of dissent and tactical media
The term ecologies of dissent describes online protest actions
particularly through Twitter. Twitter hashtags are a strategic digital media
device that brings publics together to act in concerted or less organized
ways . For example, protests at the 2009 UN Climate Summit in Copenhagen
convincingly demonstrated the deployment of twitter conversation
streams (Segerberg and Bennett, 2011, p. 212).
The expression tactical media , in turn, describes a media of crisis,
criticism and opposition (Garcia and Lovink, 1997). Through digital devices,
tactical media do not just report events, as they are never impartial, they
always participate and it is this more than anything that separates them
from mainstream media (Lester and Hutchins, 2009, p. 581).
Tactical media was apparent during the summer of 2003–2004 when
Greenpeace Australia and the Wilderness Society established a Global
Rescue Station i Tas a ia s St Valle ; as a base camp for activists
undertaking a vigil platform in a giant Eucalyptus regnans, 65 metres above
ground. This initiative was part of a four–decade long campaign to protect
old–g o th fo est ilde ess f o loggi g. The igil s pu pose as to gai
conventional mass media attention to stop the logging of some of the tallest
trees globally, through cyber–activists pressuring the logging industry and
government as a community of opposition (Lester and Hutchins, 2009).
Over 19,000 online visits to the Global Rescue Station website were
recorded in its first month of action. The story was then aired in
conventional media particularly in Japan, Mexico, South Africa, the US, and
Germany. Australian politicians visited the site, which placed the issue
prominently on public, media, and policy agendas (Lester and Hutchins,
2009). On 5 July 2013, Senator Christine Milne, incumbent leader of the
Australian Greens, implicitly acknowledged the communicative power of
60
The Potential of New and Social Media for Environmental Activism
new and social media in sending an Instagram post of the trees with the
comment: Saved at last Styx Valley World Heritage 2013 (Milne, 2015).
Tactical media has also been adopted by whale hunting protestors in
Aust alia s Southern Ocean to achieve online mediated visibility , through
audio–visual footage, of clashes between protesters and whalers ...
broadcast and streamed by news outlets, providing a shocking immediacy to
the reality and danger of the whale wars fought annually many miles from
land (Lester and Hutchins, 2012, p. 848). Mediated visibility thus
communicates many hidden environmental struggles. For example,
Greenpeace has deployed this strategy to make climate change effects in
the Arctic and Antarctic landscapes more publicly visible through images of
retreating or cracked glaciers (Doyle, 2007, p. 129). In addition, many publics
effectively conveyed the Fukushima (invisible) radiation issue through new
and social media globally (Hindmarsh, 2013; Hindmarsh and Priestley, 2016).
Potential constraints to digital environmental
activism
Of key importance to the potential of digital environmental activism are
interrelated questions of participation and mobilisation through new and
social media; which Milan (2015) also refers to as the material constraints
of new and social media (see also Akrich, 1992). The key questions discussed
here include expanding concentration of media corporate ownership; and
online surveillance. Both questions concern the new and social media
capacity of counterpublics to perform effectively in protest actions over
time.
The first question concerns the increasing embedment of new and social
media systems within expanding global systems of corporate concentration,
potentially imposing information constraints like those characterising
traditional mass media. Such constraints would potentially limit democratic
deliberation and knowledge dissemination though an increasing focus on
entertainment, news, advertising, personal texting, and public relations
endeavours (Artz and Kamalipour, 2003; Elliott and Lemert, 2006).
Concerns are thus held by digital counterpublics about relying on an
external, corporate–owned social media platform for their activities also in
relation to potential censorship, and in narrowing activism and online
deliberation (Penney and Dadas, 2014, p. 86). For example, in the 2011
Occupy Wall Street (OWS) movement, Twitter users apparently
61
RICHARD HINDMARSH, DILETTA LUNA CALIBEO
encountered more direct censorship when using movement–related
hashtags (Penney and Dadas, 2014, p. 87).
Secondly, and in close relation to issues of corporate media ownership,
other concerns are held about the participatory potential of new and social
media (Fuchs, 2014; Taylor, 2014). First, some scholars have advanced that
social media encourages individual creativity (Castells, 2009; Stiegler, 2009).
As Fenton amd Barrasi (2011, p. 180) argued, the self–centred forms of
communication that these platforms enable can challenge rather than
reinforce the collective creativity of social movements . Secondly, due to an
asymmetry between the power of corporations and other powerful groups
and the actual counter–power of citizens (Fuchs, 2014, p. 77), not all user–
generated content receives the same visibility through new and social
media.
Fuchs (2014, p. 100) thus contended that new and social media are being
colonized by corporations, especially by multimedia companies that
dominate attention and visibility . A key material conduit to domination is
the global technical infrastructure of networked data centres of companies
like Google. These media infrastructures are comprised of broadband
pipelines, cloud computing systems, digital compression centres, and
protocols integral to the movement and storage of audiovisual signal
worldwide (Parks and Starosielski, 2015, p. 10). The argument is then that
while new and social media can contribute to greater fragmentation and
pluralism in the structure of civic engagement , corporate ownership of the
expanding technical infrastructure may eventually undermine the
coherence of the public sphere ; and thus potentially reduce or counter the
democratising effect of new and social media (Bimber, 2000, pp. 332–333).
At the same time, however, regarding privacy issues of what we refer to
as digital communication risk , competitive new media platforms have
emerged to offer more privacy for users as a key sales point of selecting
their platforms. In response, established new and social media companies
are now also offering encrypted communication technologies. In addition,
horizontal communication is being relied on more to further strengthen
expanding counterpublic movements (Castells, 2009; Dahlgren, 2006).
On the coherence of the public digital sphere, Kahn and Kellner (2004,
pp. 92–93) also observed that: Increasingly, bloggers are not tied to their
desktops, writing in a virtual alienation of the world, but are posting
pi tu es, te t, audio a d ideo … La ge politi al e e ts, such as the World
Summit for Sustainable Development, the World Social Forum, and the G8
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The Potential of New and Social Media for Environmental Activism
forums all now have wireless bloggers all providing real time alternative
coverage .
In the case of the OWS movement, for example, inclusive participation of
citizens i the o e e t s a ti ities st e gthe ed th ough e a d so ial
media. Penney and Dadas (2014) identified several roles regarding activist
participation that Twitter enabled: from facilitating face–to–face protests
via advertisements and donation solicitations and live reporting from face–
to–face protests , to making personal connections with fellow activists; and
facilitating online–based actions .
Further, For protest movements like OWS that adopt a non–hierarchical,
horizontal structure as a matter of political and philosophical principle,
T itte s pa ti ipato a d et o ked st u tu e of i ulatio see s to hold
particular importance, as its very form resonates with these broader
organizational dynamics (Penney and Dadas, 2014, p. 89). The open–ended
networking capacity of Twitter and alternative digital platforms can also be
seen to align with the connectivity architecture of the environmental
movement, as further enabling a highly flexible and ever–changing action
network of activists, groups, and communities (e.g. Doyle and McEachern,
2008; Rainie and Wellman, 2012).
The third notable concern we raise that challenges digital environmental
activism is growing State propensity to build panoptic digital surveillance in
the claimed interest of the security of the state , for example, in the
adoption of online metadata surveillance strategies. Such strategies aim to
protect the security of the state by detecting and monitoring online
activities of potential terrorists (Lyon, 2006). As part of this development,
the definition of terrorist activities extended post–9/11 beyond the
traditional focus on criminal activities to civic influencers .
Included in this remit is environmental activism, which questionably
builds on the ecoterrorism frame (Taylor, 1998, p. 2; also, Calibeo and
Hindmarsh, in this volume; Loadenthal, 2013). The latter is a negative
serotyping frame that emerged in the 1970s in relation to highly
confrontational or so–called radical or militant activists–particularly
members of the Earth Liberation Front and Animal Liberation (Button, John
and Brearley, 2002; Leader and Probst, 2004).
Consequently, for a wide range of contemporary social movement
activism, digital communication risk of online surveillance through new and
social media has become a potential new reality. New and social media
users can then become considered digital suspects (in following the
concept of genetic suspects coined by Hindmarsh and Prainsack, 2010, p.
63
RICHARD HINDMARSH, DILETTA LUNA CALIBEO
2). For example, OWS activists came to learn that local protests in
Massachusetts were being heavily monitored by law enforcement , as one
OWS activist commented: The police department watches our Twitter like
crazy (Penney and Dadas, 2014, p. 88).
In the environmental protest arena, similar episodes have occurred that
involved both online and offline surveillance strategies; from monitoring the
activities of digital suspects on social media to more traditional forms of
targeted surveillance including the infiltration of undercover officers among
activists. For instance, shale gas drilling opponents in Pennsylvania came
under State surveillance in 2010; as did activists contesting the Keystone XL
tar sand pipeline project in Canada. The latter were placed under police
surveillance in 2011 by the Canadian Police as [economic] threats to
national security (Leahy, 2013; Potter, 2011). More recently, in 2016, Keep
it in the Ground , an environmental movement opposing drilling projects for
coal mining in Colorado, was put under police surveillance (Fang and Horn,
2016).
On the effectiveness of mass online surveillance, however, Krueger
(2005, p. 442) argued: For surveillance to discipline individuals also requires
the lack of horizontal communication between individuals (see also, Doyle
and Fraser, 2010). Through new and social media, environmental activists
also attempt to subvert surveillance by turning the watchers into the
watched –a response known as sousveillance or participatory
surveillance (Albrechtslund, 2012; Krueger 2005). Also notable is that since
2008, a series of protests has occurred, most notably in Europe and the US,
against data retention, surveillance, and any relaxation of media ownership
rules (Milan and Hintz, 2013, p. 17).
Conclusion
To reiterate, the aim of this research was to investigate the potential of
new and social media to enhance environmental activism to protect the
environment, and advance global environmental sustainability through
social transformation. In considering the claims and counter claims made in
relation to this potential, we are persuaded, by weight of available
evidences, to posit a significantly enabling potential of new and social media
for enhanced environmental activism, tempered by minimising its potential
material and social constraints. Of key importance is the evidence related to
horizontal communication, complemented by vertical communication
and/or their mix. These communication forms are clearly significant in
64
The Potential of New and Social Media for Environmental Activism
informing the strategic and flexible architecture of environmental activism,
thus allowing it to engage more effectively in the environmental issues
terrain, in complementing and building on traditional (offline) forms of
activism, pressure politics, and media targeting.
Of substance, as the Ejolt Environmental Justice Atlas and e–
mobilisations and campaigns referred to above indicate, geographically
remote and more hidden issues will likely be increasingly revealed–
including, for example, deforestation in dense old–growth forests and the
Amazon, whale hunting in the vast oceans, and mining activities in remote
areas. Turning to the potential constraints of corporate control and
surveillance, counterpublics are already adapting to political censorship and
surveillance through strategic new and social media . Emergent democracy
and technical critiques are also growing of whole population notions of
panoptic surveillance through metadata; which involves billions of users
with the hard–to–monitor horizontal communication dominant.
To conclude, it seems clear that new and social media is already
enhancing environmental activism to engage more effectively in pressure
politics, in tandem with conventional forms of pressure, to better protect
the environment and constructively advance global environmental
sustainability.
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70
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Ecology of Technology and the
Commodification of Inuit Country Foods
Alexander CASTLETON*a and Carlos NOVASa
a Carleton
University
This paper explores the recent controversy over Inuit selling meat from
the animals they harvest. At the heart of this controversy are divergent
understandings of this practice: some suggest that this practice enables Inuit
hunters recuperate expenses related to hunting, while others argue that
commodifying meat is contrary to Inuit customs. A matter of concern in this
controversy is how some hunters use Facebook to sell meat from their catch
to distant populations, leading to worries over the potential over–hunting of
caribou herds. In this paper, we argue that Facebook and more generally the
Internet, can be understood as part of an ecology of technology of hunting
that also includes objects such as snowmobiles, GPS, rifles, and ammunition.
We d a upo Claudio Apo ta s
otio of a e olog of te h olog to
draw out the contours of our case study and to think of this concept in
relation to the social construction of technology and actor–network theory.
Keywords: Inuit; technology; hunting
Introduction
I uit li e i a i ed e o o of t aditio al su siste e – consisting in
the harvesting of animals and plants – and the market economy (Huskey,
2010; Southcott, 2005). In many cases, the income received from
participation in the market economy supports traditional subsistence
activities, as money is needed to buy, repair or replace hunting equipment
such as snowmobiles, gas, rifles, bullets, or knives. In recent years, Inuit
have started using Facebook to auction their catch – a new way of
commercializing country foods. Many groups have appeared on Facebook,
such as Iqaluit Auction Bids, where photos of country foods are displayed
and offered for sale to potential buyers. Most communities across Nunavut
*
Corresponding author: Alexander Castleton| e–mail: alexcastlef@gmail.com
71
ALEXANDER CASTLETON, CARLOS NOVAS
have sell/swap Facebook groups. This might seem simply as the adoption of
a tool such as Facebook to carry out an age–old practice beginning with the
first contacts with American and European whalers; at this time, Inuit turned
the animals they hunted into a commodity by selling them to the non–Inuit,
or exchanging them for other goods (Searles, 2016, p. 200). The
commodification of the hunt can furthermore be evidenced when Inuit were
resettled into communities by the Canadian government. This resettlement
generated a greater need for cash among Inuit and furthered their
i teg atio i to the a ket e o o ; the out o e of this led to I uit s
selling of country foods, which also prompted the government to sponsor
different programs aimed at Inuit selling their catch (Gombay, 2005a, pp.
118–119). The issue at hand, however, is that experts have suggested that
the use of Facebook to sell country foods has led to the decline of caribou
herds. A 2012 news article from the Canadian Geographic magazine stated
I aluit Sell/S ap, a open group on the popular social networking site
[Facebook], serves primarily as a convenient place to auction off old
hild e s lothes o fi –er–up cars. But lately, some members have been
offering up bounty from their latest hunting trip such as caribou or arctic
char – fo a p i e. It s a a a i e o of despe atio Do le,
. The
traditional social norm for Inuit is that food must be shared – Facebook
sell/swap groups have altered traditional food–sharing practices according
to James Eetoolook (cited in Weber, 2014) of Nunavut Tunngavik (an Inuit
political organization).
In this article, we explore the relationship between the commodification
of country foods, technology, Facebook, and hunting in Nunavut by building
from anthropologist Claudio Apo ta s otio that te h olog should e
u de stood as a e os ste affe ti g people s li es Aporta 2013). We
articulate this notion with the concept of mutual constitution of people and
technology coming from the social construction of technology literature
(e.g. MacKenzie and Wajcman, 1999). Furthermore, we add a layer to the
analysis using tools from actor– et o k theo ANT a gui g that Apo ta s
concept falls back into a subject/object dichotomy (see Latour, 1993) by not
clearly accounting for the distribution of agency across human and non–
human actors (Whitridge, 2004a, p. 450). Therefore, his ecology of
te h olog otio ould e also a ti ulated ith ANT s p i iple of
symmetry (Callon, 1984).
Given that observers have pointed out the relevance of Facebook as a
channel through which to sell country foods, we will pay special attention to
the role of information and communication technology (ICT) in Inuit
72
Ecology of Technology and the Commodification of Inuit Country Foods
lifeworlds. First, however, we will provide a brief introduction to the
meaning of hunting in Inuit culture.
Inuit hunting
For Inuit, life is attached to place, land and animals. As Gombay (2005b,
p.
e plai s: The e a e supe atu al ties et ee hu a s a d a i als,
a d so a i als ust e espe ted. I uit o alit asse ts that hu te s
should only kill what they need and show respect to the animal that is giving
itself to the hunter. Respect and gratitude to the animal encompasses
sharing it with others and is embedded in the belief that sharing will ensure
success in future hunting expeditions (Gombay, 2005b, pp. 420–421).
Hunting is a central aspect of Inuit identity (Searles, 2002; Wenzel, 1991).
As Stairs and Wenzel (1992) indicate, the core of the relationship between
Inuit and animals is the recognition of equality and that they both
participate in a shared environment. Inuit have traditionally held great
respect for the animals they hunt; this respect encompasses using every
pa t of the a i al, i additio to sha i g food, as o o e, hate e thei
circumstances, need to go without food o shelte We zel,
, p. 92). In
fa t, I uit ha esti g is e edded ithi a so ial elatio al o ti uu i
which the individual harvester in extracting food from the environment
works as a medium through which community and environment are
integrated Stai s a d We zel,
, p. 3). Therefore, all Inuit food, called
niqituinnaq (ibidem.), unifies environment, community and identity. This
encompasses sharing the hunt and the idea that food from harvested
a i als should e o
o p ope t . A I uk ust approach animals with
an attitude of respect for co–resident being and intend that the products of
the animal generosity be available to all those with whom the harvester may
have o ta t i i, p. 5). The practice of sharing, called inummariit, is of
utmost importance, as it shows the continuation with all beings. An Inuk
does ot hu t solel to eat, ut also to st u tu e his o
u it , a d
ultimately to build a cognitive model of the world by which he is defined and
di e ted i i, p. 7). To be inummarik (singular of inummariit) means being a
genuine person, namely, living in accordance to the correct ethical principles
toward the environment, community, animals, and people. By sharing, the
structure of society is affirmed and re–structured. Niqituinnaq entails the
generous exchange between animals and humans, and through these
e ha ges ide tities a e esta lished. The a i al s ge e osit to the hu te
should be recognized by making it available for sharing within a community.
73
ALEXANDER CASTLETON, CARLOS NOVAS
Through these relations of reciprocity, the hunter is a vehicle between the
environment and humans. In this sense, Stairs and Wenzel (1992, p. 10)
ite: Ge e osit is si pl o al to the e t al ultu al featu e of
inummarik living. Ongoing generous interactions, circling through all the
elements of the human and non–hu a e i o e t , a e esse tial i
sustaining a genuine eccocentric e iste e . Su siste e a ti ities a d
eating are very important in participating in this connection, through which
the substance of animals is incorporated into the body.
Inuit hunting and Facebook
A report from the Department of Environment of the Government of
Nunavut (DoE, 2014) has stated: This i ease i a i ou ha esti g is likel
a result of a developing export market using social networking site like
Facebook and sell & swap to sell Southampton Island caribou to other
Baffi Isla d o
u ities . I
, the Go e
e t of Nu a ut iologist
Mitch Campbell said that some Hunter and Trappers Organizations were
expressing concern about Internet sales of caribou meat. In an interview for
CBC Ne s, he stated f o ou al ulatio , it as al ost the su siste e
ha est dou led, e ause of i te et sales CBC Ne s,
.
A e e t e s a ti le f o Nu a ut s ai e s outlet, Nunatsiaq
online, also points to internet sales as one of the suspects of the Kivalliq
egio s de ease i the u e of a i ou: …i te et a i ou eat sales
a d othe fa to s a e se iousl i pa ti g the Ki alli egio s Qa a i jua
a i ou he d. The e e uti e di ector of the Beverly and Qamanirjuaq
Caribou Management Board – a co–management body with representatives
from provincial, territorial, and federal governments, as well as Aboriginal
groups and impacted communities – de la ed that O e of the thi gs e e
really concerned about is wastage and internet sales from the Kivalliq region
o e to I aluit , a d that o o e keeps t a k of Nu a ut a i ou eat sales
o e the i te et . The a ti le poi ts out that the ha e o ha d u e s,
but based on anecdotal evidence from community members, they suspect
the amount of meat sold and shipped out of Kivalliq might exceed the
su siste e hu t i that egio .
Even though selling food has been a long–standing practice that has
helped Inuit negotiate the social changes they have rapidly gone through
(Gombay, 2005b), the over–hunting of caribou and their wastage indicates a
shift in inummariit, namely, the meaning of animals, the land, and the role
of people and hunters. This shift, we argue, needs to be interpreted
74
Ecology of Technology and the Commodification of Inuit Country Foods
according to the technological constellation in which Inuit live. A concept
such as ecology of technology developed by anthropologist Claudio Aporta
(2013) from his studies in Inuit traveling and way–finding is useful to
understanding Inuit social change. This concept, however, could be
articulated with tools from the social construction of technology literature,
as we discuss below.
I uit s e olog of te h olog
Apo ta s
, p. 254) definition of ecology of technology should be
cited in extenso:
Technologies (contemporary technologies, especially) are
ecologically related to each other. The GPS user deals with a whole
structure of technologies and of social organizations. The answer to
his/her special question comes from a background of extremely
complex systems where technologies interact with other
technologies, and also with people, and through people. GPS, in this
sense, must be understood ecologically. That is, in connection with
the other technologies whose ecology is shared by GPS. These
technologies are connected to each other, and they depend on each
other to exist. In the social analysis of technology, GPS will not
u de i e o e i h people s pe eptio of the o ld, as GPS is i
fact a part of an increasingly interconnected ecosystem of
technologies. In social analysis of technologies, it is this ecosystem
(and not individual technologies in isolation), which may affect
people s li es.
Several interpretations can be found in the existing literature on the
relation between Inuit and technology. The older scholarship tends to argue
that technology is either a factor destroying the fabric of Inuit society or a
means to its salvation. However, there are more complex analyses on the
mutual shaping of Inuit traditional practices and technology, such as
Apo ta s Aporta, 2013; Aporta and Higgs, 2005). The significance of the
complex views on the relationship between Inuit and technology comes
from the fact that technology seems to have impacted a social institution
central to Inuit culture, which is to share food. Weber (2014) writes, that
so e people ight all selli g a i als a et a al of sa ed I uit t aditio s ,
and he quotes James Eetoolok from Nunavut Tunngavik, who said that it's
ot the I uit a of life to sell to othe s. This t aditional view, however, is
75
ALEXANDER CASTLETON, CARLOS NOVAS
undergoing change in relation to the ecology of technology that Inuit now
live in and which shapes their practices – an ecology that now includes
snowmobiles, gas, rifles, bullets, GPS, satellites, the Internet, and Facebook.
An ecology of technology framework enables understanding of the mutual
shaping of Inuit traditional practices and technology and works to create
distance from determinist/essentialist views on Inuit culture and
technology.
A brief review of the literature on Inuit and technology will clarify this
point. In 1977, Dicks discussed the impact of the introduction of the dial
phone in the Arctic, and suggested that rapid technological change created
problems for Inuit culture. Dicks (1977, p.
asks Has I uit so ial
organization been able to keep abreast of rapid change in its technological
apparatus? Or has a gap developed between these two facets of the
culture? Such a gap can generate stress as a society struggles to deal with
unexpected options which new technologies p ese t . Di ks
used
indicators such as increases in crime rates in several communities to show
that fast social change fostered by technology had been harmful to Inuit
culture. Similarly, Savard (1998) reflected on the introduction of the Internet
in Nunavut. On the one hand, he acknowledged some of the benefits such
as: better communication amongst a disperse population, enhanced social
cohesion, better governmental coordination, and modernization of
Nu a ut s e o o . O the othe ha d, he suggested some of its negative
o se ue es: Nu a ut s I uit a ot e shelte ed f o the i pa ts of
using the Internet. On the contrary, they risk being the first victims of
cybernetic metaculture. Young Inuit cybernauts will see their aboriginal
values confronted by non–Aboriginal ones, the latter often taking
p e ede e Sa a d,
, p.
. A d he goes o to affi : …the tool used
in cyberspace – the computer – is a prolongation of another European
ultu al e olutio , iti g … The efo e, ot o ly are the Inuit obliged to
appropriate a tool that is centrally foreign to them, but they are also
o f o ted ith alues that a e o pletel diffe e t tha thei o
… The
Inuit have a tendency to appropriate these media, to want to make them
tools for the promotion of their culture. But when all is said and done, what
we are left with are issues, ways of doing things, and rhetoric that are
essentially Anglo–Eu opea , athe tha Nati e ibidem.)
The problem with these two accounts of technology and social change
(Dicks, 1977; Savard, 1998) is that they employ a static understanding of
culture, rather than a dynamic one, and do not account for the mutual
shaping of technology and culture. Oudshoorn and Pinch (2003) have
76
Ecology of Technology and the Commodification of Inuit Country Foods
referred to this dynamic as the co–construction of users and technology, and
Judy Wajcman (2015, p.
e plai s that ate ialit a d so ialit a e
o stituti e of oth a ti ities a d ide tities . The efo e, a o eptio of
technology as a sociomaterial practice recasts agency as emerging from the
interconnections between people and things, the ensemble of human–
a hi e i te a tio . I a si ila fashio , Ak i h f o a ANT pe spe ti e
which we will bring into discussion below) explains a co–constitution of
people a d te h olog he people are brought into being in a process of
reciprocal definition in which objects are defined by subjects and subjects by
o je ts Ak i h,
, p. 222). This type of reasoning is in line with what
anthropologists such as Salzman (1980) write about indige ous people s
so ial ha ge, he e so ial ha ge is u h less a so iet e o i g
something quite different than a society manifesting its fluidity and
variability by reordering its parts, stressing some parts at the expense of
others, and in this fashion, achieving flexibility and adaptability in both form
a d su sta e.
Dicks (1977) and Savard (1998) by giving technology a deterministic role
in Inuit lifeworlds fail to account for the agency of Inuit in appropriating
technology to suit their needs. Drawing from Aporta and Higgs (2005) study
on the use of GPS systems in Inuit wayfinding, they show how previous
esea h su h as Ke p s
, p.
ho halle ged the p edo i a t
ideas of tradition, stating that if a snowmobile is perceived to have greater
utility than a dog sled, then the ownership of a snowmobile will become one
of the ite ia defi i g the t aditio al Eski o hu te . This t pe of a al sis
points to the mutual shaping of technology, identity and culture. For Rasing
(1994, p. 68, in Aporta and Higgs, 2005, p. 739) one of the major effects of
the i t odu tio of the ifle i Igloolik as that hu ti g i ge e al e a e a
more objectified and less intimate interaction with nature because animals
could be killed from greater distances and o e a i als ould e se u ed .
Aporta and Higgs (2005) understand the relation between rifles and Inuit by
considering the broader context of the changes brought by contacts with
t ade s. The
ite: ‘ifles ep ese ted a i p o e e t i hu ti g
technology, increasing the possibility of success in the hunt and, therefore,
its productivity, but they need to be understood within the context of
trading and, to some extent, trapping. Traders brought with them not only
the rifle and ammunition but also myriad items that were highly appreciated
by Inuit populations across the Arctic (e.g., wooden sleds, canvas tents, steel
knives, axes, Primus stoves, sugar, flour). Trading introduced novel goods
into Inuit lifeworlds, but also reduced the time available for hunting as
77
ALEXANDER CASTLETON, CARLOS NOVAS
trapping for skins became a significant economic activity that enabled
trading to take place. Rifles and ammunition also needed to be traded. This
complex relation between rifles, hunting, and trading has been clearly
explained by Rasing (1994, p.
: A edu tio of a aila le hu ti g ti e
could to some extent be compensated by the acquisition of more adequate
weapons, which, in fact, was the main reason for families to engage
the sel es i t appi g . Fi ea s, the efo e, e e oth the esult a d
e fo e s of the e e o o i o te t of t adi g.
This idea of mutual constitution of people and technology, through
which Aporta and Higgs describe the relation between Inuit and rifles, also
explains the commodification of meat. In order to hunt, money is needed to
buy, maintain and repair a snowmobile, in addition to gas, rifles,
ammunition, tents, GPS, and appropriate clothing. Hunting requires an
investment of between $15,000 to $23,400 Canadian dollars (Weber, 2014).
There is a complex relation here between rifles, hunting, Facebook, and
selling meat. In fact, anthropologist Edmund Searles (2016) has pointed out
an existing tension between Inuit who believe that hunters should be
allowed to sell meat to support the cost of hunting, and those who believe
that sharing is a key factor of being Inuit that in turn establishes the
boundary with the non–Inuit. Searles, however, suggests that allowing
hunters to sell meat will allow them to be more self–sufficient, generous
and productive if they can both sell and share (Searles, 2016, p. 210), thus
he proposes the idea of allowing meat to be a semi–pu li good. Sea les
proposal aims to suggest that the meaning of animals, hunting, and what is
to be a hunter, has changed according to an ecology of technology involving
different human and non–human components. In other words, the land,
animals, and hunting have been mutually shaped in relation to the
technology involved in the process.
Ecology of technology and actor–network theory
A further step in conceptualizing the relation between Inuit and
Facebook sell/swap pages could be taken by conceiving the process of
commodification of meat through actor–network theory (ANT). In fact, it
ould e a gued that Apo ta s otio of a e olog of te h ologies as ei g
insepa a l elated to ea h othe hi h dete i e peoples a tio s,
e p esses a athe si ila idea to that of so iote h i al i
oglio Latou ,
o h id olle tifs Callo a d La ,
, he e a tio is
inseparable from both the human and non–human actors (or actants).
78
Ecology of Technology and the Commodification of Inuit Country Foods
However, when Aporta (2013, p. 254) writes that people are immersed in an
e olog hi h may affe t people s li es , he is falli g i to hat ANT ould
say is a false dichotomy between subject/object, people/technology (Latour,
1993 . A o di g to ANT, hu a s a tio s a e i disti guisha le f o the
network in which they find themselves, where non–humans are as
important in establishing social orders. We never face objects or social
relations on their own; rather, we face chains of associations of humans or
non–humans (Latour, 1991). Therefore, saying that an ecology of technology
may affe t people s li es, falls sho t: age
is p odu ed ithi
heterogeneous networks of human and non–human actors (Law, 2008).
Previous research on Inuit from an ANT perspective helps to clarify this
point. For instance, Whitridge (2004a) challenges the dichotomy between
I uit pla e a d Weste spa e , a gui g that the e is o su h diffe e e. It
depends on how many entities are enrolled in a network, he e Space and
place are merely analytically circumscribed moments of a complex, hybrid
hu a spatialit 2004a, p. 228). He ites that The triumph of Western
spatialities is a consequence not of their transcendent objectivity, but of
their close historical articulation with states, corporations, and various fields
of technoscience over the course of the emergence of a hegemonic global
apitalis
2004a, p. 218). In fact, Whitridge (2004b) uses ANT quite
illustratively to show how Thule whale hunting evolved according to the
enrollment of different elements in the network of hunting, where he treats
human and non–human elements symmetrically thus showing the
implications that changes in harpoon heads had in the configuration of
hunting procedures and of life in settlements (2004b, p. 464). Therefore,
ANT p o ides a a al ti al pa adig that allo s us to u fold the h id
scripts and programs and translation networks of which the stones and
o es e e o e a pa t
, p. 467).
It is true that, as Aporta (2013) writes, the devices that Inuit use are part
of an interconnected network. For instance, GPS cannot work independently
from the electricity needed to charge them, fuel, generators, satellites, and
so on. But this notion could be more fruitfully developed with the ANT
perspective that scholars such as Whitridge (2004a; 2004b) develop. Aporta
seems to conceive an autonomous human agent that finds herself with
technological resources at her disposition, whereas ANT stresses the
relationality of entities within a network whose identities are defined
according to the network they belong, and where the properties of all the
enrolled entities seem to derive from their respective positions within the
79
ALEXANDER CASTLETON, CARLOS NOVAS
network (Murdoch, 1997). Agency, then, is distributed through the elements
enrolled in the network (see Law, 2008; Callon and Law, 1997).
When it comes to the controversial commodification of country foods by
Inuit, there have been similar experiences in other displaced indigenous
groups. For example, Awuh (2015) describes the experience of the Baka
from Eastern Cameroon and how resistance to conservation efforts could be
conceived as deriving from failed translations within a conservation
network. Displaced from the region where they traditionally lived justified
by a rhetoric claiming that they would benefit from the amenities provided
by permanent settlements, the Baka betrayed (Callon, 1984) the
conservation network by turning to illegal hunting in nearby reservations
thus generating an income through selling the meat of the animals they
hunt.
Similarly, Inuit commodification of country foods involves a
heterogeneous network of entities, one in which Facebook has been
recently enrolled and translated as a platform to sell meat. As described
above, this is indeed a controversial matter in so far as it alters one of the
fundamental traits of Inuit identity which differentiates them from the
Qallunaat (non–Inuit), namely, that of sharing food. In a context of high
unemployment and food insecurity, Inuit, like the Baka, have turned to the
commodification of country foods – a practice that leads to the risk of over–
hunting.
Even though selling meat is not a new practice for Inuit, Facebook
sell/swap pages alter the scale of this practice and translate it into a
commodification–of–meat network. These pages can also be seen as
strategies that displaced people such as the Inuit use to resist their
unfavorable condition (Awuh, 2015) characterized by high unemployment
and extremely high suicide rates, (see Hicks, 2007). This sort of
resourcefulness is what Inuit define as Qanuqtuurniq (being innovative and
resourceful) and which is one of the Inuit societal values fostered by the
Government of Nunavut. From an ANT perspective, Qanuqtuurniq could be
defined as the ability to combine and translate heterogeneous elements in
particular ways, as is the case of the commercialization of country foods,
e ause So iet is o posed f o the otto up i te se ti g a d
overlapping networks and not by a totalizing, hierarchical grid or structure
that exists apart from its local ma ifestatio Whit idge,
a, p. 467).
80
Ecology of Technology and the Commodification of Inuit Country Foods
Conclusion
In this article, we have tried to challenge some of the existing scholarship
which posits an essentialist/determinist perspective in relation to Inuit and
technology. These outdated views fail to understand cultures as flexible and
open to change through a mutual shaping of technology and culture. The
evolution of the scholarship regarding Inuit and technology has shown a
progress from essentialist/determinist perspectives to the nuanced co–
constitution of both.
In order to explore the commodification of country foods, we drew upon
Claudio Apo ta s otio of ecology of technology to explore the
constellation of cultural and technological practices that enable this
controversial economy to take shape. We argued that it is important to look
at the network that enable Inuit to sell the meat from the animals they
harvest through the interconnected set of technologies (snowmobiles, gas,
rifles, bullets, GPS, satellites, internet, and Facebook) that affect the ability
of Inuit to weave together a network that enables them to hunt and
generate an income in a context of high unemployment and food insecurity.
Fu the o e, e a ti ulated Apo ta s otio s alongside the concept of
mutual constitution of society and technology, which is key in the social
construction of technology approaches such as those developed by
MacKenzie and Wajcman (1999) and Akrich (1992). Applying these concepts,
we suggested that the shift in Inuit practices – such as the current
commodification of country foods which some see as a violation of a
traditional Inuit custom – must be understood within a context that explores
the mutual shaping of technology and culture.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Latte e Lotte. On the Difficulty of
Dairy Farmers, Vending Machines, Microbes
and Cows of Becoming a Movement
Alvise MATTOZZI*a and Tiziana PICCIONIb
a Free
University of Bozen–Bolzano; b Independent Researcher
Between 2004 and 2009, Italian dairy farmers have contributed to
esta lish a et o k a le to ea ti ulate ilk s a d othe dai p odu ts
everyday sale–purchase and consumption practices. Such rearticulation has
been also possible because the emerged network allowed to completely
bypass the dairy processing industry by directly selling blast–chilled just
milked milk through vending machines.
The proponents of the raw milk project have set the foundations for the
constitution of a network that would go beyond the exchange of goods,
seeding a possible movement able to reconfigure the actual system of social
relations within the dairy context.
Such reconfiguration of the dairy sector has not occurred and the network
has gone through a process of disarticulation, as soon as a series of attacks
by media and institutions put it under pressure.
The narrations of the dairy farmers show that, despite their attempted
struggles and despite the unexpected forms of solidarity the experienced,
they felt isolated and left alone. What has then happened so that some of the
conditions favourable to the emergence of a collective actor able to mobilize
itself did not fully developed or have even been jeopardized?
Keywords: Alternative food networks; Italy; material participation;
mobilization; raw milk
Introduction
Between 2004 and 2009, Italian dairy farmers have contributed to
esta lish a et o k a le to ea ti ulate ilk s a d othe dai p odu ts
everyday sale–purchase and consumption practices. Such rearticulation has
*
Corresponding author: Alvise Mattozzi | e–mail: a.mattozzi@unibz.it
85
ALVISE MATTOZZI, TIZIANA PICCIONI
been also possible because the emerged network allowed to completely
bypass the dairy processing industry by directly selling blast–chilled non–
pasteurized just milked milk through vending machines – raw milk vending
machines (RMVM) (fig. 1).
The proponents of the raw milk project have set the foundations for the
constitution of a network that would go beyond the exchange of goods,
seeding a possible movement able to reconfigure the actual system of social
relations within the dairy context.
Figure 1 An example of raw milk vending machine and its facility (photo Tiziana
Piccioni).
Such reconfiguration of the dairy sector has not occurred and the
network has gone through a process of disarticulation, as soon as a series of
attacks by media and institutions put it under pressure.
In this paper, we will account for the lack of a movement around raw
milk by considering the role the very raw milk played within the network.
The paper is based on a research developed longitudinally in three
diffe e t o e ts of the a
ilk et o k s t aje tory: 2007–2008
(Piccioni, 2008; 2010); 2010–2011 (Mattozzi and Piccioni, 2012) and 2015–
2016.
The research is localized in three North Italian regions: Lombardy,
Trentino–South Tyrol and Veneto. Besides documents and ethnographic
observations, the research is mainly based on interviews (see Table 1).
86
Latte e Lotte
Table 1 List of interviews carried out up to now.
period
interviewed
public health service officials
public officials of the agriculture
and environment sectors
ag o o ists o ki g fo fa e s
organizations
dairy farmers
dairy industry director
‘MVMs uilders
members of lifestyle movements
organizations (Haenfler, Johnson
and Jones 2012)
dairy shop owner hosting a RMVM
Total
April 2007
September 2008
November 2015
May 2016
6
2
5
–
3
3
5
1
1
–
17
2
2
3
–
18
1
33
The present paper has been conceived by both authors together. For
practical reasons, Tiziana Piccioni wrote the following paragraphs:
Introduction ;
The relevance of the raw milk network for dairy farmers ;
Accounting for a missing mobilization – Mappi g a
ilk s pu li .
Alvise Mattozzi wrote the following paragraphs:
The Italian raw milk network ;
Attack and crisis ;
Accounting for a missing mobilization – Our approach ;
Conclusions: reconstructing a missed mobilization .
The Italian raw milk network
The Italian raw milk network has emerged from an idea proposed by an
agronomist working for the sto k eede s asso iatio APA of Co o a d
Lecco. At the turn of the millennium, this agronomist – whom we can call
the initiator – noticed the hard times, which dairy farmers were going
through. Thus, he started to look for a way to re–appropriate part of the
value produced by farmers and expropriated by the dairy industry – to use
a de Ploeg s
o ds. As the i itiato told us:
Here is the concept from where we started. We see that the dairy
farmer gets the 25% of the final price–per–liter of milk – today is
even less, […] the more time passes, the more the difference. And
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ALVISE MATTOZZI, TIZIANA PICCIONI
the goal was: from 25%, let us try to bring everything back home
(agronomist 1, Lombardy, 2008).
The idea was simple: a short chain to bypass processing industry and its
costs. As we can see, the initiator script was focused on economic
sustainability . However, we would be misled if we thought that the re–
appropriation was considered only in strict economic terms. On one hand,
the possibility of bypassing the dairy processing industry was seen as a way
to acquire bargain power (farmer 1, Lombardy, 2016). On the other hand,
what was also sought by farmers was a re–appropriation of their work and a
recognition of their work:
The idea is that together with the product, with the farm, you sell
other things: culture, history, our history (agronomist 1, Lombardy,
2008).
In order to realize such a short chain farmers needed the right
mediations. The initiator thought that delegation to machines was the best
way to actually bring everything back home . Indeed, dairy farmers – he
thought – should not have wasted time and money in pouring and bottling.
Thus, the idea was to pass from the ladle – which has always been a
possibility – to an automatic dispenser. These automatic dispensers were
thought to be placed on farm premises. This choice was not only grounded
on the ease of maintenance, but also on the principle of attracting
consumers in the farm in order to sell [the ] […] ultu e [a d] ou histo .
However, in 2005 a farmer from a small village of the Brescia province,
together with an agronomist as consultant, decided to put the RMVM off
farm premises, in the main square of his village. The sudden success of the
off farm premises machine has been the start of a fast diffusion of these
machines (fig. 2) and of a further growth and stabilization of the network
born around them (fig. 3).
88
Latte e Lotte
Figure 2 Diffusion of RMVMs in Lombardy and in Italy. Data are a personal
elaboration from various sources: 1 Pinducciu (2008) which elaborates data
from ARAL (Lombardy Regional Association of Cattle Farmes); 2 Zampieri
(2011) which elaborates data from milkmaps.com; 3 PNI 2015 Annual
Report for the Italian Minister of Health which elaborates data provided by
the Regional Health Units.
The relevance of the raw milk network for dairy
farmers
As we said, establishing the raw milk network had a relevance for the
farmers that went beyond the pure economical re–appropriation.
During the first phase of the trajectory, when the network was growing
and interest toward it was shown by consumers, media and institutions,
dairy farmers selling raw milk started to intensify contacts among
themselves. On such base, a collective perspective started also to form, as a
farmer engaged in the development of the network told us:
Yes, yes. It has been nice, because with raw milk there has been such
a union, among, fa e s… st o g… e ause he so ethi g o ks,
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ALVISE MATTOZZI, TIZIANA PICCIONI
one sees a a th ough… a e e ue that allows him to go on with his
activity, improving it, acquire more pride for what you do. Also these
elements unite (dairy farmer 1, Lombardy, 2016).
Figure 3 The Italian raw milk network (our elaboration based on our data).
And indeed, on a more formal level, two organizations – two consortia –
unifying dairy farmers selling raw milk were created: Consorzio di Tutela del
Latte Crudo (Consortium for the Defence of Raw Milk), based in Crema, and
Consorzio Produttori Latte Crudo (Consortium of Raw Milk Producers),
based in Brescia.
The fact that the consortia were two, related to two different ways of
thinking the development of the raw milk network, is a hint to possible
differences and cleavages that somehow could have had a role in the non–
development of a movement. Here, we will not take such issue into account.
However, we must also say that, for a brief period, when under attack by
media and institutions, the two consortia united.
Besides unity among themselves, dairy farmers selling raw milk also
experienced new forms of solidarity in relation to consumers. Beyond the
close relations that could emerge between producers and consumers
around RMVMs (Mattozzi and Piccioni, 2012; Piccioni, 2010), in certain cases
they also turned in forms of more political solidarity. For instance, a dairy
farmer whose farm was threatened to be evicted, managed to keep it also
thanks to the help of the neighbourhood. As he told us:
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Latte e Lotte
I would be sorry to close the vending machine because, indeed, we
have this feeling of participation of the people. And for me the
presence of this aspect is also important (dairy farmer 2, Lombardy,
2016).
Thus, as we can see, through the experience of unity, through the
emergence of organizations and through the solidarity expressed by the
neighbourhood, an embryonic movement related to raw was in place.
Attack and crisis
Despite a
ilk s success, the rising diffusion of RMVMs (fig. 2), the
growth and ongoing stabilization of the raw milk network (fig. 3), all this has
suffered a severe setback (fig. 2).
In fall 2008, something happened:
on the 2nd of October 2008, a parliamentary question (De Castro et
al., 2008) asked the Minister of Health to warn consumers that the
only way to consume raw milk was through boiling;
on the 3rd of December 2008 a scare campaign was started by Il
riformista (Meldolesi, 2008), a secondary Italian newspaper. The
article, which title is Raw Milk. A fad that takes you to the hospital ,
had as a starting line: To drink non pasteurized raw milk is like
playing at Russian roulette , followed by If you are lucky you can
save up to half Euro per liter. If you are not, you can get a pathogen
bacterium and end up on dialysis or even kick the bucket . It brought
as proof of infection the alleged case of a child fallen sick after
having drunk a glass of raw milk from a RMVM;
in the following days, the alleged cases of infection reported by
media ranged between two and nine;
on the 10th of December the Minister of Health issued an ordinance
obliging owners of RMVMs to append on them a notice saying to be
consumed after boiling and forbidding to have tools, like plastic
glasses, enabling drinking raw milk directly at the facility.
On gross, we can say that between 2009 and 2015 half of the machines
closed down and, for those remaining, raw milk sales halved or become one
third – quite suddenly, already during the days of the scare campaign, as
farmers told us.
Despite fa e s atte pts to o ga ize a olle ti e espo se to the atta k
– through legal appeals, conferences, communication campaigns, lobbying –
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ALVISE MATTOZZI, TIZIANA PICCIONI
nothing really worked, so that the raw milk network started to be little by
little disarticulated.
Why has this attack been successful in disarticulating the raw milk
network? Why did those taking part in the network and enjoying it not
transform their relations into an actual movement? Why farmers, RMVMs,
microbes, cows, milk have not been able to contrast the scare campaign?
Accounting for a missing mobilization
Our approach
In order to account for the missing mobilization of the raw milk network,
we propose a mapping of the various positionings of the actors composing
the public , the community of the affected (Marres, 2012) by raw milk, and
hence by microorganisms present and developing with/in milk.
In this way, we intend to give relevance to the mediation carried out by
materiality in letting emerge and in configuring issues around which a
public gathers, positions and differentiates itself, generating dynamics of
conflict and collaboration among actors. In other words, in order to account
for the missing pro–raw–milk mobilization, we intend to take into
consideration the mediation of non–humans in political dynamics.
Of course, milk and its microorganisms are not the only actors that
mediated the raw milk issue. Still considering materiality , we could have
focused on the mediation carried out by RMVMs and their facilities.
However, here we have preferred focusing on the very raw milk. We have,
indeed, already accounted for the role of RMVMs somewhere else (Mattozzi
and Piccioni, 2012; Piccioni, 2010). Moreover, the controversy around raw
milk addressed first and foremost raw milk itself and not other actors.
Milk, and especially raw milk, can be and can become many different
things and can interact with other actors in many different ways. It can
easily rot and become a dangerous harbinger of more or less serious
intoxications, in relation also to the features of whom is drinking it (species,
age, health, etc.), but it can also ferment and become a dainty dish for
some; it can be a rich and health–giving drink, easily digestible with a
specific flavour or it can be a too fatty drink with a too strong flavour; it can
give way to cream, butter, buttermilk and it can become yogurt, cheese and
many other foods of various consistencies. Thus, milk, and especially raw
milk, is multiple (Mol, 2003), and through its multiplicity it offers – disposes
or affords – various positionings in relation to the practice to which it takes
92
Latte e Lotte
part. Thus, milk is basically a virtuality disposing various relations, of which
only some are actualized.
Mappi g a
ilk s pu li
If we listen to dairy farmers and agronomists, we would hear that raw
milk is a good of higher quality, rich of good bacteria and enzymes. Raw milk
is considered by farmers, good not only in terms of flavour, but also in terms
of health: not only it is more digestible, especially by people intolerant to
milk, but it is also health–giving: it reduces, for instance, the probability of
developing allergies. Moreover, it is a precious product, easily transformed
into tasty and health–giving cheeses and other dairy foods.
The initiator would qualify raw milk as an
exceptional [product]. Therefore, it is a wealth for humans and for
e e od . If the [s ie tists] […] a ied out esea hes, the ould
have seen those enzymes, because they are there (agronomist 1,
Lombardy, 2015).
In short, from this first positioning farmers and agronomists enact raw
milk not only as good, but also as something that makes you feel good.
However, dairy farmers know really well that raw milk is an issue. It must
be taken care of. In order to do so they manage it through dairy echnologies
and their competences, verified through analyses and controls.
For instance, we were told:
[I the past] st u tu es e e as the e e, lea li ess… Toda , I do
not say that you are in an operatory theatre, but – let s sa it –
almost. The product [raw milk] helps a lot and then the blast chilling
within two hours stabilizes the microbial load right away and it is very
i po ta t… […] it is a sta le p odu t, is t it? We […] a ied out
a al sis, e e efo e i stalli g the e di g a hi e… a d so […] fou
da s late , the p ope ties of the p odu t did ot a […] this is also
h i the e d ou a e safe… ou ha e e ide e i ou ha d… ou
do not say I suppose , because you have analyses and you see that
the p odu t […] holds (dairy farmer 3, Trentino, 2016).
In any case, I do drink raw milk. Once I would not drink it […] before
starting to carry out analyses, I too would boil it […] because if you do
not know, it is right to boil it (dairy farmer 4, Veneto, 2015).
Veterinarians of the Public Health Local Units share a similar positioning:
for them too milk is an issue to be taken care of . Indeed, they enact milk as
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ALVISE MATTOZZI, TIZIANA PICCIONI
a breeding ground for bacteria (veterinarian 1, Veneto, 2015). Thus,
veterinarians, who have to control its state and, through it, its management,
tend to give relevance mainly to pernicious bacteria coming from the
outside or coming from the cows. However, they, like the farmers, take into
account that these pernicious bacteria can be managed.
We have actually seen that the risk is quite contained if you deal
with a conscientious operator who carries out intense and correct
control procedures. You cannot dismiss it, for sure we cannot say
that a raw milk has a level of risk like those of a cheese, maybe from
pasteurized milk, rather than… [raw meat] or a cooked ham or even
to a
eat. That is, a
ilk is… i itself a eedi g g ou d fo
microorganisms. Microorganism that can be… that a e ought
f o the e te io , that is e i o e tal o es, that ill… ill
contaminate the product […] o … the a e a tuall i te al to the
very milk, like pathological bacteria, which are transmitted directly
from the cow. Eeeh... since a processing intervention is missing
do st ea , it is lea that, if the e is a si , it sta s… it a e e e
amplified, through, for instance, a thermic mishandling (veterinarian
1, Veneto, 2015).
[…] Spe ifi all fo the Es he i hia Coli O
the e e e…
supplementary controls were devised, because it was already known
from scientific literature that it was actually the biggest danger.
Because, in the end, the others are still pathogens which give you
clinically manageable forms. Because passing a week on the WC, it
could even be not a nice thing, but normally it is not incompatible
with life; send children in dialysis, maybe permanently, is another
matter (veterinarian 2, Trentino, 2015).
A completely different positioning is the one assumed by the dairy
industry – represented by Assolatte –, by certain politicians asking more
igid o s fo a
ilk s sale,
edia th ough the s a e a paig ,
institutions through the ordinance.
The Parliamentary question signed by Paolo De Castro et al. (2008) and
other MPs of the Italian Democratic Party (at the time on the opposition),
underlines the risk of raw milk for direct consumption, stating the
impossibility for the short chain to ensure a safe product, differently from
the industrial production .
The dairy industry, has tried to counter the sale of raw milk in various
ways, always presenting itself as the guarantor of a safe product, as the
94
Latte e Lotte
obligatory passage point in order to get a safe product, which would,
despite all the efforts by dairy farmers and by the good bacteria, be
da ge ous. Fo i sta e, as sho i a
Assolatte s do u e t,
technicians working for some of its associates were monitoring RMVMs,
signaling that the product was not within health standards.
Il Riformista, the newspaper that started the scare campaign, has later
assumed such position, too.
There are also other actors that placed themselves in relations to these
main positionings (fig. 4 [a]). SlowFood and Coldiretti are among the most
relevant ones. They act as lifestyle movement [or practice–based
movement] organizations (LMOs) (Haenfler, Johnson and Jones 2012).
Dubuisson–Quellier, Lamine and Le Velly (2011), have shown that LMOs
mediate between a certain practice and a more general public, the
consumers. Because of this role, LMOs such as Slowfood and Coldiretti can
have a relevant influence for the building of a mobilization.
We deem that the scare campaign and the ordinance rearticulated the
various positionings adding a fourth possible one: threat (fig. 4 [b]). That is,
milk as an unruly object which cannot actually be stabilized and which, thus,
cannot be trusted: it can always change and betray, unless is weakened,
through boiling, for instance. We can see this positioning acquiring
ele a e i oth the o ds of Coldi etti s a d Slo Food s officials:
Coldiretti has made food safety its principle battleground. I mean…
we are saying, already since few years that if NAS [food safety police
forces] control more, the a e ight […]. Thus, efo e a health issue,
what could Coldiretti say? The very Coldiretti said Beware, Beware!
(Coldi etti s offi ial,
.
We received letters and there were articles of people that accused
us of being those who threatened public health. I mean when the
game gets very tough, I do not say you withdraw, however – I mean –
at a certain point… Slo Food s offi ial,
.
It is important to notice that in a previous part of the interview, the
Slo Food s offi ial, talki g a out politi ia s that did ot defe d a
ilk –
thus, not talking about SlowFood – said:
Nobody, maybe, wanted to take also the responsibility… what if did
it occur that someone got something because he had consumed raw
milk? – something possible, because it can happen… Slo Food s
official, 2016).
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ALVISE MATTOZZI, TIZIANA PICCIONI
Therefore, milk can be a threat, not only for those drinking it, but also for
those defending it or becoming its spokespersons.
Thus, through the scare campaign and the ordinance milk has been
enacted in another way, giving way to a possible rearticulation of the public
and of their positionings.
This new articulation among other things had the effect to mine possible
alliances among actors in order to face the scare campaign and the
ordinance. This is quite clear as for the relation between farmers and
veterinarians of Public Health Local Units. Indeed, since the beginning,
veterinarians have been addressed by farmers and by the agronomists
working with them in order to make the raw milk network possible – the
proponents, for instance, addressed themselves to the Lombardy Regional
Health Unit in order to know about the feasibility of the project.
After the ordinance, veterinarians have been required to state what
advised, even though they well know, like the dairy farmers, that what is
prescribed – i.e. boiling – damages milk and makes all the work carried out,
and all the care taken by, dairy farmers meaningless:
For sure it [the raw milk sale] has been strongly hit by the thermic
processing issue. It is actually not compulsory because, if someone
wants to consume milk as it is, she can also do it. The difference is
that there is now a nice notice – as the Ordinance requires – that says
to consume after boiling . Actually, a much less penalizing process
for product quality would be enough [heating it at 70°], because
boiled milk is actually not like the raw one, it gets a cooked taste,
becomes browner, loses vitamins, loses nutritional principles
assumed as noble (veterinarian 2, Trentino, 2015).
Fo e it ould e easie [to sa to the o su e ]: let s oil it i
o de to a oid… ut o! I a ot say something like that, because I
k o that p ope ties ill e lost, o t the ? A d so it does ot ha e
a se se, does it? It does ot ha e a se se… (dairy farmer 3,
Trentino, 2016).
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Latte e Lotte
Figure 4 Positionings in relation to raw milk: a) at the moment of the Parliamentary
Question signed by De Castro et al. (October 2nd, 2008); b) after the scare
campaign launched by Il Riformista (December 3rd, 2008).
Taking into account the mapping and the various positioning assumed by
the actors we can say that a mobilization – intended in generic terms – did
not develop because a mobilization – intended in more technical terms
(Callon, 1984) – has not had the chance to take place, given the unstable
ontology of milk. Callon (1984) describes mobilization as the last phase of
the process of translation in which a sole and ultimate spokesperson is able
to displace all the actors at once. As we have seen, after the scare campaign,
where milk and its microbe can go or what they can do is not completely
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ALVISE MATTOZZI, TIZIANA PICCIONI
foreseeable, nor completely controllable, therefore no actual spokesperson
can arise: it could be too easily betrayed by milk.
Farmers, on their part, have tried to play the role of spokespersons for
raw milk, but have been too weak to play it also for the rest of the actors –
especially for most of the consumers who have been the first to betray
them, probably also because of the lacking role of LMOs.
Table 2 P ese e of
o e e ts p e o ditio s.
Elements considered within the Classic
Social Movement Agenda for Explaining
Contentious Politics (McAdam, Tarrow and
Tilly, 2001)
Presence of social change as a background
Opportunity and threat
Mobilizing structures
Framing process
Actualization of these elements in relation
to the raw milk network.
Changing conditions of agriculture in a
globalized agricultural market
The direct sale through RMVMs provided
the opportunity to challenge the present
setting of the milk production chain,
without too many consequences for
farmers.
The two raw milk consortia and also the
initial support of LMOs like Slowfood and
Coldiretti.
A shared narrative of re–appropriation of
revenues and of recognition.
Conclusions: reconstructing a missed mobilization
There are many reasons for the missed formation of a movement in
defence and support of raw milk. In the present paper, we focused on one
of them: the mediating role of milk as a multiple object.
If we consider how movements start, according to the Classic Social
Movement Agenda for Explaining Contentious Politics (McAdam, Tarrow
and Tilly, 2001, 16–18), we can see that many of the preconditions for the
emergence of a movement were there (Table 2).
Once under attack, the embryonic movement has neither been able to
act as one, nor to stay unite, despite various attempts and despite a shared
narrative about what was happening: an attack by the dairy processing
industry backed by politicians working for it. Such narrative assigned to raw
ilk s oppo e ts a g eat st e gth, agai st hi h the a
ilk e
o i
movement felt weak. Disagreement around the repertoire of possible forms
of protests and counteractions (protests, legal appeals, counter campaign)
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Latte e Lotte
emerged and organizations started to falter, leaving individual farmers
alone.
Besides its internal difficulties, the raw milk embryonic movement has
not been able to spread and involve other actors, like the consumers.
Therefore, it has not been able to actually give life to a lifestyle or
practice–based movement.
Our account has shown how the lack of involvement of consumers can
be attributed to a lack of involvement of LMOs which, in turn, has been
disposed by the role of the very raw milk within the entire controversy: it
provided various non compatible positionings, thus mining possible alliances
that would have given more strength to the raw milk movement.
References
Callon, M. (1984) Some Elements of a Sociology of Translation:
Domestication of the Scallops and the Fishermen of St Brieuc Bay. The
Sociological Review, 32 (1), 196–233.
De Castro, P., Andria, A., Bertuzzi, M.T., Mongiello, C., Pertoldi. F., Pignedoli,
L. and Randazzo, N. (2008) Parliamentary question to the Italian Minster
of Welfare (Work, Health and Social Policies) – Act n. 4–00607, Seat n. 64.
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Consumption: Mobilisation in Alternative Food Systems in France.
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December 3rd.
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Piccioni, T. (2008) La pe fo ati ità dell oggetto te i o. Allea ze, sape i e
pratiche attorno al distributore di latte crudo. Master Thesis. Padova:
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nella reintroduzione del latte crudo tra i consumi alimentari.
Tecnoscienza, 1 (1), 11–38.
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crudo attraverso i distributori automatici. Pisa: Laboratorio di studi rurali
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van der Ploeg, J.D. (2008) The New Peasantries: Struggles for Autonomy and
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Zampieri, G. (2011) La vendita del latte crudo in Veneto. La diffusione dei
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100
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Decomposing and Reassembling
Energy Grids as Socio–Technical Apparatuses
Dario PADOVAN*a and Osman ARROBBIOa
a Università
di Torino
This contribution is aimed to provide a deeper and more complex frame
for the energy smart grid implementation. To accomplish this task, we use
two main perspectives. The first one is to conceive energy grids as
technological zones, in which standard metering, communication
infrastructures, and social evaluation assemble. The second one is to conceive
energy grids as an apparatus in which asymmetries of many kinds constitute
the ontology of the grid itself.
Keywords: Energy grids; smart grids; apparatuses
Introduction
Smart grids are tools that can make imaginable the management of
direct interaction and communication among consumers, households or
companies, other grid users and energy suppliers (European Commission,
2011). A smart grid allows for savings, allows for good and real–time
information, and connects providers and users. Yet, what is still lacking in
the claim for smart grid is an ontological dimension of interaction among
energy, grid and human agents. In our idea, it is not enough to enunciate an
amount of technical characteristics that should mark the grid and its
smartness. What we are trying to do is to provide a deeper and more
complex frame for the energy smart grid implementation embracing not
only the technical but also human agency. To accomplish this task, we use
two main perspectives. The first one is to conceive energy grids as
technological zones, in which metering standards, communication
infrastructures, and socio–technical evaluation bring together. The second
one is to conceive energy grids as apparatuses in which asymmetric lines of
*
Corresponding author: Dario Padovan | e–mail: dpadovan@unito.it
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DARIO PADOVAN, OSMAN ARROBBIO
power, knowledge, information, decision–making, and intensity constitute
the ontology of the grid itself. A smart grid that wants to align or flatten the
original disparities making itself more effective must change by actualizing
its creative potential. In so far as an apparatus such as an energy grid is
constituted by heterogeneous components such as corporate actors, people
and devices, its ordering is always unstable and challenged by the mutating
conditions of environment. However, despite the fluctuating orders,
everything that happens and everything that appears into the grid correlates
with orders of differences: of level, temperature, pressure, tension,
potential and intensity. When aligned, these differences produce new
configurations between the elements of the grid. These new alignments are
those that allow the grid to be smart.
The diffe e e et ee a toda s g id a d a s a t g id of the futu e is
mai l i the g id s apa ilit to ha dle highe le els of o ple it i a
efficient and effective way (European Commission, 2011). The EU described
smart grids as energy networks that can automatically monitor energy flows
and adjust to changes in energy supply and demand accordingly
(http://ec.europa.eu/energy/en/topics/markets–and–consumers/smart–
grids–and–meters). Combining information on energy demand and supply,
they can allow grid operators to better plan the integration of renewable
energy into the grid and balance their networks. Smart grids also open up
the possibility for consumers who produce their own energy to respond to
prices and sell excess to the grid. However, despite the plethora of
demonstration projects, the smart grid system is still much in the making,
and there is still a gap between the ideas of the future system and the
practical realisation of these ideas (Gram–Hanssen, 2009). In order to get an
effective transition toward smart grids, important aspects that are so far
considered merely technological have to be managed, faced, and where
possible, overtaken.
The conceptual framework of this work mainly derives from, and was
mainly tested against, the results of an empirical investigation carried out in
Turin in 2014 and 2015. The investigation, consisting of thirty–eight
interviews and three focus groups, was part of a project aimed at integrating
ICT solutions (e.g. simulation and efficiency engines, data visualization tools)
in the Turin district heating system. Interviews were aimed at identifying the
features of the Turin district heating system through the various
perspectives of the many roles that are played in it. Professionals of the
energy utility and public administrators were involved into research
activities as well as the building managers, energy managers and building
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Decomposing and Reassembling Energy Grids as Socio–Technical Apparatuses
users of a sample of both private (apartment buildings and a student
residence) and public (university facilities, public offices and schools)
buildings all situated in a single pilot district. While certain topics were
e phasized, a o di g to i te ie ees oles a d o pete es, dis ussio s
were in general about: their working/heating practices; the energy
information and data they use/receive related to their work/consumption
practices; their knowledge and perception about the functioning of the
heating systems and network.
Conventional thermal grids
Elements of smartness already exist in parts of existing grids. But these
elements have to be integrated and harmonized. The traditional or
conventional paradigm is based on passive distribution and one way
communication and flow between suppliers and consumers. This is
dramatically true mainly for thermal grids. They convey energy by using
water as a carrier. Water, hot or cold, is conveyed through underground
hu s, to the uildi gs heat e ha ge s a d the dist i uted a o g fi al
users. Thermal grids are not only a set of technical devices aimed at the
provision of warmness or coldness, but a more complex arrangement of
technical objects, practices and rules regulating and compensating the
actions or conditions performed by agents. In our case, the thermal energy
grid regulates and performs the comfort conditions of building users in two
aspects. First, by determining provision of thermal energy and deciding costs
and conditions of use. Second, by providing people with some tools in order
to freely and autonomously control the energy apparatus. This latter, at
least in our investigation concerning the district heating of Turin, is very
limited. Set point temperatures and heating time schedules are often not
controlled by the final user. Compared with electric energy grids, thermal
grids are so unmanageable by the final users that we got the idea that they
are still victims of a centralized and untouchable power. This condition
arises obviously an asymmetry of power that is at the core of socio–
technical apparatuses developed in the context of modern society. Here we
provide some possible interpretation of smart grid making in order to foster
an interplay of technical and social agents and agencies to reach a real
smartness.
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DARIO PADOVAN, OSMAN ARROBBIO
Technological zones
Thermal grids are situated socio–technical systems powered by long–
distance fuels that combine hard technical infrastructures and devices with
expectations of ordinary and pre–established actions and behaviours from
both distributors and final users. In this sense, they need for working
repetitive interactions among all human agents and technical devices
involved and locally composing the grids. A thermal grid can also be
understood as a technological zone that develops in extensity where
differences and intensity are reduced thanks to standardized techniques,
procedures, and spatial forms. Investigating the functioning of transnational
economic arrangements, Barry (2006) suggests that technological zones take
one or a mix of three forms:
a. metrological zones;
b. infrastructural zones;
c. zones of qualification and improvement.
Technological zones described by Barry (2006) are forms of space which
are neither territorially bounded nor global in their extension, yet are of
considerable political and economic significance . This definition fits our idea
of energy grid in the sense that even it is deployed at the rather local level,
the energy flowing into it comes from different and often very globalized
sites and infrastructures (Urry, 2014). However, due to the nature of our
investigation, our focus is on agents acting where the grid is deployed, on a
space of place within which differences between technical practices,
procedures or forms have been reduced, or common standards have been
established (Barry, 2006). We believe that the analytical approach of
technological zones to investigate energy grids is plausible in order to
pinpoint hotspots and difficulties in the process of smartness.
Metrological zones
At the core of smart grid is a metrological zone based on smart metering.
Without a homogeneous metrological zone where power metering is
standardized in order to make all agents aware of their contribution to the
grid functioning, we find no smartness. When coupled with smart metering
systems, smart grids reach consumers and suppliers by providing
information on real–time consumption. This process is called feedback.
Feedback is claimed to be a strong condition for the grid s s a tness
(Pullinger, Lovell and Webb, 2014). The assumption behind a smart
metrological zone is that energy consumption behaviours can be altered by
reminders on energy consumption data provided by ICTs devices, and that
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Decomposing and Reassembling Energy Grids as Socio–Technical Apparatuses
consequently behaviour can be monitored and changed where needed
(Cakici and Bylund, 2014). However, the main problem still refers to the
poor diffusion of data on consumption along the grids. As in the case of a
primary public school that we investigated, when asked about the data used
to monitor energy consumption, school manager said that she never saw
any. She claimed also that she is so targeted by an information overload
those data concerning energy consumption are easily lost in the overall
flows of data. In short, not only public institutions often do not get
comprehensive data about their consumption, but also it disperses among
increasing flows of information. As claimed by the City energy manager,
until a few years ago the Municipality knew anything about the
consumption of their buildings. There was just a unique yearly bill with the
total amount to pay. And that was the knowledge we had about our
consumption (City energy manager).
Infrastructural zones
The development of common connection standards makes it possible to
integrate systems of provision, distribution, and communication, as well as
to exclude providers and consumers who do not conform to them.
Connection standards allows remote reading of meter registers by metering
operators and by third parties. Moreover, these functionalities allow facility
for both on–demand and frequent regular readings being available to the
meter operator. The provision of meter reading information by the supplier
to the customer is thus very crucial. This would include interval readings or
peak demands where the tariff is based on these; ability of linking several
meters (electric, gas, water, etc.) into a single Smart Meter System; correct
billing. Infrastructural zones are thus zones of interoperability among
different agents. It means that the thermal system must be monitored using
sensors, collecting and crossing data, performing algorithms, building
platforms, enabling feedback processes.
These infrastructural zones serve to make social practices of heating and
cooling possibly less disordered or redundant compared to what they
already are. Infrastructural zones also serve to reduce the power disparity
and differential among agents, that is an ontological condition of smart
energy grids. However, research on feedback effects illustrates its own limits
for fostering behavioural change. In our investigation, we found that
thermostatic valves, that are a very crucial metrological device and are
always associated with smart grid deployment, are also a problem (at least
initially) as claimed by a building manager. The first year [following the
105
DARIO PADOVAN, OSMAN ARROBBIO
valves installation] someone pays double the amount they previously paid.
That is because the forecast budget is based on the cubic meters of the flats
[...] People do t u de sta d. They go crazy! . The elderly have also
difficulties in managing thermostatic valves, in reading consumption, and
finally in compensating the initial expense with energy saving. In short, as
observed also by Hargreaves, Nye and Burgess
, householde s
interaction with feedback is marked by contrasting aspects. On one side,
o e ti e, s a t e e g de i es ould g aduall e o e a kg ou ded
within normal household routines and practices, increasing the
householde s k o ledge of a d o fide e a out the a ou t of e e g
they consume. On the other side, however, beyond a certain level and for a
wide variety of reasons, these devices do not necessarily encourage or
motivate householders to reduce their levels of consumption. Once
equipped with new knowledge about their levels of energy consumption,
householders soon realize the limits to their energy saving potential.
Moreover, they might experience an over engagement with the device.
Thus, householders progressively develop some disappointment, lose their
dedication to the metrological apparatus, and become frustrated by the
absence of wider policy and market support.
Zones of qualification and improvement
Smart energy grids imply the existence of a zone of assessment, in which
evaluations related to the qualifying of grid and on the capacity of the grid
to allow comfort while saving energy are performed. The development of
common regulatory or quality standards has become critical to the
government of energy. Such standards govern the quality of practices
enabled thanks to energy, which may exist within a particular domain.
Necessarily, such standards depend on the development of various technical
devices, which make it possible to assess and compare the quality of
practices performed. We may speak of the existence of a zone of
qualification when the technical devices allow for practices that meet
common criteria, such as environmental standards.
The problem is that, the way for facing the human scope in energy grids
is mainly psychological or behavioural, what that has been termed by
Elizabeth Shove the ABC (attitudes, behaviour, change) syndrome (Shove,
2010). Our exploration confirms that this is the main vision shared by
designers, engineers, and different public and private energy managers.
Behind this approach is the idea that individuals are fully rational beings and
that they should be aware of what they are consuming and dissipating in
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Decomposing and Reassembling Energy Grids as Socio–Technical Apparatuses
both monetary and thermodynamic terms. Conversely, energy is for people
a volatile and sometime invisible object, difficulty understandable in its
nature. This makes energy management and conservation practices both
difficult and unusual. The more modern energy systems provide increasingly
invisible means of meeting demands for heating and cooling. Warm water
that flows seamlessly and silently into homes meeting our demand of
comfort makes it without any notable trace of their presence (Ehrhardt–
Martinez, Donnelly and Laitner, 2010; see also Schwartz et al., 2013). The
only way to get an account of energy use are the practices that people
perform tha ks to e e g . Household s e e da p a ti es a e i di ato s of
how much energy is consumed and dissipated, the involuntary way to make
energy visible.
Socio–technical apparatuses
Technological zones are mainly technology–oriented. It is not wrong to
depict energy grids in terms of technical standardization but this seems to
exclude something else. Here we broaden the Foucauldian perspective
suggested by Barry embracing the very interesting concept of dispositive or
apparatus forged by Michel Foucault along all its oeuvre (see Agamben,
2009; Bussolini, 2010; Raffnsøe, 2008).
An apparatus is a thoroughly heterogeneous set consisting of
discourses, institutions, architectural forms, regulatory decisions, laws,
administrative measures, scientific statements, philosophical, moral, and
philanthropic propositions–in short, the said as much as the unsaid. Such are
the elements of the apparatus (Foucault, 1980, p. 194). The apparatus itself
is the network that can be established between these elements, but it is also
an assemblage or a hybrid of technical and social elements, which has the
strategic function in a given moment to respond to an urgency. Foucault
refers to the apparatus as a device consisting of a series of parts arranged in
a way so that they influence the scope. An apparatus indicates an
arrangement that exerts a normative effect on its environment because it
introduces certain dispositions.
According to Foucault, there are two important moments in the
appa atus s ge esis. A fi st o e t is o iented to a prevalent strategic
objective. In a second step, the apparatus is constituted and enabled to
continue in existence insofar as it is the site of a double process. On the one
hand, there is a process of functional over–determination . Each effect –
positive or negative, intentional or unintentional – enters into resonance or
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DARIO PADOVAN, OSMAN ARROBBIO
contradiction with the others and thereby calls for a readjustment or a re–
working of the heterogeneous elements that surface at various points. On
the other hand, there is a perpetual process of strategic elaboration that
allows the apparatus to establish and reproduce different fields of power
relations (Foucault, 1980, p. 195). Being its nature essentially strategic and
teleological, it implies a certain manipulation and a rational and concrete
intervention in the relations of forces, either to develop them in a particular
direction, or to block, stabilize and utilize them. Finally, apparatus is also
always linked to certain limits of knowledge that arise from it and, to an
equal degree, condition it. In short, an energy grid is a set of strategies of
the relations of forces supporting, and supported by, certain types of
knowledge.
Foucault applies his concept of apparatus to asylums, prisons, schools,
factories, and hospitals, as apparatuses of disciplining, normalizing, and
securing practices. In our view, it appears reasonable to apply the
appa atus s o ept to e e g g ids. No s a e thus de eloped a d
inscribed into a play of power, aimed to overcome resistances, to change
inertial habits and to orient future choices. Data standardization and
collection is crucial to monitor the functioning of the energy grid, to drive it
toward more efficient ways to provide and use energy, and to discipline
agents for more appropriate behaviour. Infrastructures provide the
architectural frame in which power and prescriptions flow. In the case of the
energy grid, functional over–determination refers to the interactivity
between effects of constructive or destructive interaction/interference that
might create a need to adjust or rework the connections between elements.
A perpetual process of strategic elaboration happens whereas the strategic
objective is the reduction of energy dissipation alongside the grid. This
energy grid transition is not irenic, but constellated by more or less critical
contradictions that ask for perpetual adjustments. This holds for example
the interest of provider to provide increasing amount of energy or the
aspiration of the final user to freely use the desired amount of energy
without constraints, or again the right of final users to exercise a quasi–total
control on their piece of apparatus.
What we discovered is that our actors would take place inside the
apparatus, cooperating in it, sharing the power circulating in it. The problem
is that they cannot do it because they are off–grid , separated from the
apparatus or deprived of their potential or virtual agency to act on it.
Moreover, when they are incorporated into the grid, they fight with the
g id s de ices, that resist any intervention and intrusion. As claimed by a
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Decomposing and Reassembling Energy Grids as Socio–Technical Apparatuses
public building manager, he essentially tries to develop some friendly
relations with the thermal apparatus . He tries to enable a dialogue with it:
It should not be difficult to control thermostats: it is just about
setting the temperature. In reality it does not work in this way [...]
The problem is that only those who have installed the implant can act
on the system. We need autonomy to act directly upon the system.
This is what is lacking due to the system design. Corporate policies
aimed at reducing consumption have been activated, but if there is
no control on the thermal system, if there is no feedback with
devices, if these devices are out of user control, it is impossible to
implement any energy regulation policy (Building manager, public
building).
Final users expect to be active grid supporters and not only passive
objects of grid, aiming to drive and sway technological improving dynamics,
as in the case of the public building managers. They also are not really
persuaded to interact permanently with devices. in order to improve their
performance.
This dilemma regarding practices into the grids arises a broader general
question regarding the role of technical devices and artefacts in the
evolution of the apparatus. Foucault mentions material arrangements as
part of the apparatus, but he does not pay much interest in developing this,
as it would deserve. He only alludes the ways in which technical apparatuses
provide intimate, pervasive, and profound reconfiguring of practices
performed by agents, and that this reconfiguring is often unstable and
unfixed. The definition of apparatus provided by Deleuze sounds more
fitting our idea of energy grid, underlining the disconnected and rather
precarious character of such ensemble of heterogeneous elements.
But what is a dispositif? In the first instance it is a tangle, a
multilinear ensemble. It is composed of lines, each having a different
nature. And the lines in the apparatus do not outline or surround
systems which are each homogeneous in their own right, object,
subject, language, and so on, but follow directions, trace balances
which are always off balance, now drawing together and then
distancing themselves from one another. Each line is broken and
subject to changes in direction, bifurcating and forked, and subject to
drifting. Visible objects, affirmations which can be formulated, forces
exercised and subjects in position are like vectors and tensors. Thus
the three major aspects which Foucault successively distinguishes,
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DARIO PADOVAN, OSMAN ARROBBIO
Knowledge, Power and Subjectivity are by no means contours given
once and for all, but series of variables which supplant one another
(Deleuze, 1992, p. 159).
Readjusting the notion of apparatus, moving it toward a consistent
materiality where the inseparability of objects and subjects is
acknowledged, it can give energy grid a different interpretation, allowing
the pinpoint of a surface where to attach strategy of transition. In short, a
conventional energy grid is an apparatus in which humans act as depending
from devices driven by incorporated knowledge and language. A smart
energy grid is an apparatus in which devices and humans try to
communicate to adapt to new conditions.
Transitional apparatuses as new frame for energy
policy
Because of path–dependency mechanisms deployed by the development
of fossil fuel conventional energy grids, the transition toward smart energy
grids must start from them. A counter–apparatus, far more suitable and
acceptable for current purposes of energy transition of those existing
nowadays, can be built only on already existing infrastructures.
Consequently, we need to know how conventional grids work and where
their potential for change is. As technological zones they are rather rigid,
linear, inelastic and thus useful only to a certain extent. In the case of the
district heating the situation is even worst in the sense that the rigidity and
path dependency of co–generation apparatuses is very strong: likely will be
very tough to emancipate this energy provision from its fossil fuel primary
source. Moreover, the socio–technical vision of grids transition is
considerably naïf: the list of stuff that should be done is not enough to
ensure a successful transition.
The notion of apparatus or dispositive seems us more useful to adopt
strategies of transition. This notion is similar to concepts such as assemblage
(DeLanda, 2006) and arrangement (Schatzki, 2011, 2015), which outline a
relational system for dissimilar elements and practices. Apparatuses,
assemblages, and arrangements are concepts that often overlap, and that at
the empirical level can operate symbiotically to explain the forging and
emerging of practices such as energy production, distribution, usage, and
dissipation. However, that of apparatus seems us a more intense, dynamic,
and agential concept than the other ones. The co–evolution of varying lines
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Decomposing and Reassembling Energy Grids as Socio–Technical Apparatuses
and strata of practices, techniques, discourses, and singularities establishes
it. An apparatus is more concerned with its security and functional certainty
than an always virtual and a never fully actualized assemblage. Moreover, it
is purpose–oriented in the sense that an apparatus organizes people,
artefacts, enunciations, and things according to functions, statuses, and
relations of agents involved in it (Schatzki, 2015). Finally, it denotes large
systems of real life with a relevant time–space dimension, such as energy
systems, which are incessantly changing. Regarding energy grids, it is
undoubtable that they are greatly concerned with their security and
continuity in time and space. They aim toward clear purposes, are spatially
deployed, and they are under an incessant process of change depending on
the practices performed within them.
Our approach is close to a sociology of flows as it has been suggested by
Mol and Spaargaren (Mol and Spaargaren, 2005), developed on the basis of
Castells and Urry seminal works (Castells, 1996; Urry, 2003). The notion of
apparatus might help the development of a very challenging sociology of
flows, still undertheorized, mainly from the point of view of regulation. An
apparatus focuses on strategic practices aimed to cope with problems of
security: spaces and technologies of security, treatments of the uncertainty,
and forms of normalization of human conduct (Foucault, 2007, p. 25). In this
sense, the apparatus is much more oriented toward clear goals implying a
fle i le a age e t of flo s tha the U s isio fo hi h flo s ha e o
goal or end and tend to generate via iteration complexity, instability,
uncertainty (Urry, 2003). To obtain a safe circulation of people, money,
commodities, energy and so on, and to secure stocks depending from flows
but also generating them, an apparatus must regulate flows. In doing that it
generates a circulating and securing power which, on its turn, often
generates resistance, tensions, ruptures, protests. The analysis of conflicts,
manipulation, and efforts to access or appropriate flows, as well as
resistance to escape the regulation of flows, is matter of investigation for a
sociology of flows.
The fact that human agents always belong to apparatuses and act within
them, means that apparatuses exercise a certain power on them but also
that agents can change them performing their own practices or fighting with
them (Agamben, 2009). In other words, apparatuses change to secure their
own continuity and the immortality of society (Garfinkel, 1988). However,
as explored by Deleuze (1992), each apparatus shows lines of breakage and
fracture. Sometimes these are situated on the level of powers; at other
times on the level of knowledge; other times more at the level of structures
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DARIO PADOVAN, OSMAN ARROBBIO
of practical action. More generally, it should be said that the lines of
subjectivation indicate fissures and fractures. Change depends on the
content of the apparatus, and each apparatus deserves its own diagnostic,
its own archaeology. Moreover, an apparatus creates a propensity for
certain types of events, a trend that some things happen . The application
of this concept to an energy grid opens up the possibility of its change
towards the smartness. Can an apparatus become smart, flat, democratic,
equal or differentiated in its functions and provisions? Might an apparatus
such as a thermal grid be designed and managed in order to raise insensible
ut e du i g ha ges i the age ts pe fo a e? O to e fle i le e ough
to ha ge i i tue of age ts pe fo a e?
Asymmetries of energy and power
Thermal (also electric) grids are complex apparatuses of connection of
different agents, equipped with different power of influence and
intervention on energy flows. It is in some way self–evident the fact that big
energy providers and final users are very asymmetrical in the influence on
energy management. In their working, thermal grids bring and convey both
energy power for heating and social power in forms of rules, norms, and
dispositions. Our investigation rises up the problematic of the flows and
links between energy and power as well as of the way in which their
processes change the actual configurations. The agents of those processes
and how their nexuses and relationships work out, become a matter of
investigation. How is the power of power maintained, conditioned and
disputed by coalitions of agents, dominant and resistant, performing
different but interlinked social practices from which these emerge?
(Mitchell, 2011). This asks for analysis of how power flows through complex
systems, how it supports and makes existing positive and negative feedback
loops between production and consumption of energy, how technical
devices, knowledge, enunciations, build up energy machines, regimes,
apparatuses, that make society likely. Social forms, as living systems, depend
upon flows of energy maintaining their systemic viability far from
thermodynamic equilibrium (Smil, 2010). Since only the simplest forms of
energy may be harnessed without infrastructures, energy resources are
always mediated through socio–technical systems (Smil 2010, p. 12) and
human labour that give them a particular social configuration in order to
make apparatuses working. Energy and its carriers are basic commodities
that are essential in the production of all commodities (including labour
112
Decomposing and Reassembling Energy Grids as Socio–Technical Apparatuses
power). Energy keeps different forms aimed to sustain the metabolic
reproduction of a number of different social subsystems and agents
(Padovan, 2015a; 2015b; Padovan, Martini and Cerutti, 2015).
In their effectiveness, energy networks are analogous to social networks,
been made of the same substance: a variable and disparate assemblage of
natural, technical, and social elements, a continuous process fostering
differences and repetitions. As in the social networks, in which power flows
reproducing asymmetries and differences (but also negating them), in these
technical networks energy flows reproduce asymmetries and dissimilarities.
The analogy can go further whereas we pinpoint dynamics of energy/power
circulation, security, and control: how is the grid governed? Who benefits in
terms of energy provision, consumption and comfort? Is the smart energy
grid a dispositive that assures a win–win mechanism? Our investigation tried
to give some answers to these questions, not looking at thermal grids as a
vertical apparatus going from the centre to the periphery, but
understanding energy/power circulation by looking at its extremities, at its
outer limits where it becomes capillary (see Foucault, 2003). For instance,
we discovered continuous attempts made by final users to understand how
much they are consuming, how to save energy, how to regulate
temperature, how to intervene on devices, how to make the apparatus
more flexible.
Conclusions
Our goal, inspired by Foucault and Deleuze, has been to analyse
energy/power regulation at the point where it is invested in real and
effective practices, where it relates directly to what we might call its object,
its target, its field of application, or, in other words, the places where it
produces its real effects (Foucault, 2003, p. 28). Rather than asking
ourselves who simply rules or governs the grid, we should try to discover
how multiple bodies, forces, objects, desires, thoughts, are gradually and
materially constituted as subjects in the making of the thermal grid. It might
be a matter for a renewed sociology of flows because, for instance, we
realized that conventional grid leaves agents in a state of blindness
regarding the heating system functioning. On the other hand, the
deployment of smart grids implies a process of subjectivation whereas
agents are invested by a twofold dynamic of freedom and individual
responsibility. Together with water, grid also conveys data, prescriptions,
ules, a d odes, ai ed to dis ipli e a d egulate use s p a ti es, f o
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DARIO PADOVAN, OSMAN ARROBBIO
connection to payment. Agents can bend, made some conditions, the grid
toward their own goals, or can refuse at all the regulating power conveyed
by it. Forms of adaptation, rejection and manipulation constellate the grid,
becoming sources of controversies and conflicts mainly in buildings where
different tenants experience different intensities and performances of the
grid, or in different areas where grid shows some malfunction. Finally, the
transition process towards the smartness is often, if not always, seen as a
simple addition of different technical operations. From our point of view,
these operations are too naïf, socially inappropriate, and driven by a
mechanic and linear causality. We suggest thinking in terms of apparatus,
assemblage, bundle of practices and arrangements qualified by circularity
and co–evolution.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
A National Law as an Actor–network:
Ho Guate ala s General Electricity Law of
1996 Shaped the Cou tr s E iro e tal
Conflicts over Hydroelectricity
Renato PONCIANO*a
a Università
di Padova
This paper uses controversy mapping to study the history of Guate ala s
General Electricity Law (GGEL, 1996). Particular attention is paid to the
impact of the GGEL on social conflicts related to hydroelectricity. This article
discusses how an array of actors –right–wing political parties and influencers,
the El Niño Phenomenon, the international wave of neoliberalism and a
malfunctioning dam– coalesced to promote a law intended to modernize
Guate ala s e e g a ket a d e pa d its ele t i al g id.
Twenty years later, GGEL remains a relevant actor in the conflicts around
new hydroelectricity projects. However, counter to the intentions of its
promoters, this law has helped to fuel controversy.
First, it indirectly imposes restrictions on negotiations among project
stakeholders by forbidding the sale of energy to third parties; thus, it deprives
actors of their strongest bargaining asset. Second, GGEL makes territorial
interdependence invisible, shifting the costs and responsibilities from the
government and companies to communities. Finally, while other studies have
simply portrayed GGEL as a result of neoliberalism, an Actor–network theory
(ANT) approach provides a broader picture of its origin and impact by taking
into account the GGEL s role as a non–human actor.
Keywords: Actor–network theory; environmental conflicts; hydroelectricity;
controversy mapping
*
Corresponding author: Renato Ponciano | e–mail: renatogiovanni.poncianosandoval@phd.unipd.it
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RENATO PONCIANO
The Guatemalan energy contradiction
Guate ala s Human Development Index is the third lowest in Latin
America (United Nations Development Programme, 2016). One overlooked
cause of this low score is energy. As of 2013, more than 50% of Guate ala s
energy consumption came from domestic biomass, i.e., firewood
(International Energy Agency, 2016), obtained in an unsustainable manner.
This consumption is an indicator of environmental degradation, lack of
access to electricity or gas, and a high incidence of respiratory diseases.
Reducing the use of unsustainably obtained biomass and replacing it with a
sustainable source would be a good step toward improving Guate ala s
human development.
Guatemala has the potential to achieve this improvement. The
Guate ala go e
e t s do u e t Política Energética 2013–2027
(Guatemala, Ministerio de Energía y Minas, 2013) estimates that less than
15% of the ou t s e e g potential for hydroelectricity is being used
currently. That potential supply is enough to satisfy current and future
domestic demand and even export energy to neighbouring countries. This
potential contrasts with the current reality that 40% of the countr s
electricity is generated using imported fossil fuels (Guatemala, Ministerio de
Energía y Minas, 2016a), which causes higher prices and larger carbon
emissions.
A common sense perspective would mean that these two situations have
a common solution: exploit the underused renewable resources to make the
supply of energy larger and cheaper, especially for that portion of the
population with the lowest human development. This solution would allow
them to abandon their unsustainable firewood use and its negative impact.
In 1996, the Guatemalan Government claimed that it would address this
problem by privatizing the public electricity utilities and passed the General
Electricity Law, which de–monopolized the electricity market. The idea was
that the necessary expansion of the electrical grid would be fostered by
competition and private investment. Now, 20 years later, there are 19
hydroelectric power plants in operation, and another 30 will start operation
within the next five years. It would seem that this is a story of policy success,
and of a government working to improve people s li es.
However, the expansion of hydroelectricity resulted in conflict with a
significant part of the nearby communities. Orantes (2010) reported that in
2010, there were verified reports of 27 protests or conflicts in 9
departments (provinces), where a total of 18 projects were authorized or in
operation. This aspect of the expansion of the electrical grid was
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A National Law as an Actor–network
unexpected, and it delayed, and in some cases completely halted, the
development. Something clearly was not taken into account when this
endeavour started.
This article reports the partial results of a research project on this
hydroelectricity expansion in Guatemala. The project consists of two parallel
inquiries, one of which is a map of the controversy around hydroelectricity
projects. As the cartography of the controversy advanced, one element
emerged as central to the issue: Guate ala s Ge e al Ele t i it La of
(GGEL). Hence, a more precise account of its history is needed. That is the
main purpose of this paper.
Theoretical and methodological framework
This case is analysed using Actor–network theory (ANT). ANT, according
to Latour (2005), is both a theoretical and a methodological approach to
social research. One of the most important contributions of ANT is the
principle of symmetry (Latour, 1987) which, among other things, states that,
in research, non–humans are to be treated equally as humans, i.e. studied in
the same way. Therefore, non–humans can be actors (or as Latour calls
them, actants ) and are capable of agency in the face of others. This fits
particularly well in this case, since the principal subject is a non–human
e tit , Guate ala s Ge e al Ele t i it La (GGEL). The purpose here is to
show the network of actors and trajectories that converged in the passing of
this law, but also how those actors, and even others, were also influenced or
transformed by GGEL.
The methodological dimension of ANT is usually referred to as
controversy mapping (Latour, 2005). A good introduction to the subject is
the article by Venturini (2012) that details how ANT s approach translates
into method guidelines. As an example, this method has been applied
successfully in the work of Neresini and Lorenzet (2016) to cases in the
Italian context. Furthermore, dedicated software tools have been developed
recently for mapping controversies, thus allowing researchers to organize,
analyse and visualize information on actors and events (Sciences Po
Medialab, 2016).
The narrative presented here is part of the first phase, based on
document research and journalistic coverage of the events; in particular, the
online archive of Crónica (Universidad Francisco Marroquin, 2013), a
Guatemalan magazine that was published from 1987 to 1998, and was one
of the most credible sources of the time. Every news story, opinion article or
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RENATO PONCIANO
small note in Crónica related to the Guatemalan electrical grid was
registered in a spreadsheet. Then, a timeline that pointed to key actors and
events was made based on that list. Additional sources were used to
establish connections among them, with the aid of digital resources.
Assembling GGEL: How Chixoy Dam, neoliberalism
and an armed conflict converged in a new
electricity law
For the purpose of this paper, a good starting point is the development
of the largest publicly–owned hydropower plant in Guatemala: Chixoy
(1978–1985). This project was designed to provide more than 50% of the
electricity needed in Guatemala at the time, and bring stability to the
electrical grid. However, its development turned out to be a managerial
nightmare: it took more than twice the projected building time, its budget
quadrupled (from USD $187 million to almost $800 million) and when it was
finally opened in 1983, a critical flaw in the tunnels delayed its operation
until 1985 (Velásquez and Mazariegos, 1991). But the problem was not
solely inefficiency; the plant was built within a context of a state effectively
under the control of the military as a result of an armed conflict with a leftist
guerrilla movement. This conflict became, around the time that Chixoy was
being developed, a human rights tragedy, since the Guatemalan Army
started massacring entire Mayan villages as part of its war strategy. One of
the best documented episodes was the Rio Negro Massacre, in which more
than 500 people were killed, including women and children. It was
perpetrated in order to evict the Maya that lived in the area destined to be
flooded by the Chixoy dam (Comisión de Esclarecimiento Histórico de
Guatemala, 1999).
Two public utilities in a military–dominated state
Just the Rio Negro Massacre is enough to think of Chixoy as one of the
most shameful episodes in modern Guatemalan history. But Chixoy also
represented the inefficient management of the state in those times. In a
government controlled by a military undertaking counterinsurgent
operations, military commanders devised corruption networks that were so
powerful that they have survived to this day. In its efforts to uproot them,
Guatemala is the first country in the world to have an UN–approved foreign
Prosecutorial Commission to fight them, the International Commission
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A National Law as an Actor–network
against Impunity in Guatemala (CICIG) (Comisión Internacional contra la
Impunidad en Guatemala, 2016).
After a coup in 1982, and a new Constitution in 1985, Vinicio Cerezo,
from the left–centre party Democracia Cristiana became (in 1986) the first
democratically–elected president of Guatemala in decades. The year after
his election, the first crisis of the electrical grid occurred, when the water
level in the Chixoy Dam descended below its functioning minimum. A report
from Crónica at the time cited as causes the inadequate operation and
maintenance of the plant and deforestation in the surrounding area. Old
thermal power plants were reactivated to avoid power outages countrywide
(Anahté, 1987).
The government entity in charge of the electrical grid in most of the
country was the Instituto Nacional de Electrificación (National Institute of
Electrification, INDE), except in Guatemala City and three departments,
where it was the Empresa Eléctrica de Guatemala (Guatemalan Electrical
Company, EEGSA), a mixed–capital company owned mostly by the State.
The situation at the time is described in the e page of INDE s labour union,
STINDE, as follows: full of cronies and overstaffed; management engaged in
labour abuse to the extreme of assault; constant sexual harassment to
women, layoffs without justification; all–level corruption, and intervention
by the military (STINDE, 2015).
Operational malfunctions and overall mismanagement continued over
the years. The energy crisis reached a peak in 1991 when, in addition to all
its problems, a drought caused by the climate phenomenon El Niño reduced
the level of water in Chixoy dam to a historic low. Two months of
programmed power outages were scheduled to prevent the collapse of the
electrical grid (Velásquez and Mazariegos, 1991). Again, in 1994, there was
another period of power outages, when El Niño returned (Mazariegos and
Morales, 1994), this time under President Ramiro De León (1993–1996). The
disastrous situation of the electrical grid was, by then, the centre of a public
discussion about the reforms needed to guarantee the energy supply for the
country. At this point, it is useful to change the focus onto the political and
ideological debates of those decades that shaped the response to this crisis.
A turn to the right everywhere
Politically, the tide turned to the right worldwide between 1970 and
1990, in what now is called the rise of neoliberalism (Monbiot, 2016).
Guatemala was no exception. A key figure in promoting neoliberalism in
Guatemala was Manuel Ayau, a member of the Guatemalan elites (Casaús
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RENATO PONCIANO
Arzú, 2007, p. 138). He was a member of the classical liberal elite Mont
Pelerin Society and the most vocal right–wing intellectual of the late 20th
Figure X Ad in an issue of Crónica Magazine (Anahté, 1997). Licensed under a
Creative Commons Attribution–NonCommercial–NonDerivative license 3.0.
Available at: http://cronica.ufm.edu/index.php/DOC468.pdf.
century in Guatemala. In 1959, he founded the first conservative think–
tank in Guatemala, and Francisco Marroquín University (UFM) in 1971
(Ibargüen, 2010). UFM is an institution that, according to an article in the
conservative magazine National Review (Nordlinger, 2016), classical liberals
or Reagan conservatives [call] too good to be true .
Ayau and other people linked to the UFM promoted in the media the
classic neoliberal agenda: deregulation, privatization and the downsizing of
the government. As early as 1972, Ayau was arguing for the privatization of
public companies (Ayau, 1972). These ideas started to permeate the
thinking of mainstream political parties and government officials. According
to STINDE, the first privatization attempt of the electric utilities in
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A National Law as an Actor–network
Guatemala occurred in 1986 (STINDE, 2015), during the Cerezo
Administration, which by reputation was a left–centre government.
Successive administrations were gradually more right–leaning and pro–
neoliberal ideas. President De León, for example, was from a centrist party,
but in power, his policies became conservative and business–friendly. The
media at the time also advanced the neoliberal agenda; it was also
championed by business associations and think tanks. Take for example the
advertisement above (fig. 1) with no sponsor from 1997. It reads: What did
Francois Miterrand, socialist president of France, do to modernize its
e o o ? P i atize … to p i atize is ot ideologi al, to p i atize is to
modernize .
President De León presented in 1995 the first GGEL bill, which was
portrayed as the solution to the problems plaguing the electrical grid, but it
did not make it through Congress. Alvaro Arzú, another member of the
historical elite of Guatemala (Casaús Arzú, 2007, p. 92) from the Partido de
Avanzada Nacional (National Advancement Party, PAN), won the next
elections. His administration promoted a clear neoliberal agenda, including
selling public electric utilities and opening the electricity market (García
Kihn, 1996). The most important piece of legislation for these
transformations was GGEL. After some opposition, their bill passed in 1996
(Morales Monzón, 1996).
Figure 2 provides a visual presentation of the array of actors that led to
the GGEL. To summarize:
(a) A weak state controlled by the military in the midst of a
counterinsurgency war results in the inefficient and corrupt management of
the public electricity utilities.
(b) The climate phenomenon El Niño repeatedly led to droughts that
affected the capacity of Chixoy, the largest hydroelectric power plant in
Guatemala, creating a power crisis.
(c) The inadequate government response of a series of programmed
power cuts and a return to importing fuel for power generation makes
energy policy a national matter with public pressure to restructure the
electricity sector.
(d) An international political turn toward neoliberalism Guatemala
manifests as progressively more right–wing administrations inclined to
neoliberal ideas.
(e) The advancement of the neoliberal agenda by think tanks, traditional
elite members and Reagan conservative academics in Guatemala led to
privatization being the favoured policy response.
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RENATO PONCIANO
(f) All of which converged into a solution to the electricity problem: the
GGEL of 1996.
Figure 2 The network that originated GGEL (prepared by the author).
How GGEL became an influential actor on the
network that originated it
The opening statement of the GGEL declares: Since the supply of
ele t i it does t satisf the eeds of the Guate ala population, it is
necessary to increase its production by means of the liberalization of the
market (Guatemala, Congreso de la República, 1996, p. 1). It assigns to the
Ministry of Energy and Mines the responsibility of the electricity sector, and
among other provisions, also:
1. Declares that the generation of electricity does not need special
permits other than those in the Constitution and the laws of the
country, unless it uses state property (such as hydroelectricity).
2. Declares that the price of electricity is determined freely between
the agents of the market (generators, distributors, transportation
and commercialization companies, and wholesale buyers).
3. Creates the National Electric Energy Commission (Comisión Nacional
de Energía Eléctrica, CNEE), the authority in charge of GGEL,
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A National Law as an Actor–network
4.
5.
overseeing prices, especially for small users and provides arbitration
between agents of the market.
Creates the figure of the Wholesale Market Manager (Administrador
del Mercado Mayorista, AMM), whose functions are coordinating
the energy market and guaranteeing the safety and supply of the
electrical grid.
Establishes that no company can operate simultaneously two or
more activities of the electricity business, and gives INDE and EEGSA
one year to split into different companies. [This provision was
introduced to mitigate the natural monopoly status of the electrical
grid (Michaels, 1993)].
The first wave of the energy expansion: thermal power
plants
The following events can be grouped as the set–up stage for the
expansion of the energy market:
1. May, 1997. First National Electric Energy Commission (CNEE) is
appointed (Comisión Nacional de Energía Eléctrica, 2001).
2. October, 1997. INDE is divided in three companies: EGEE
(generation), ETCEE (transmission), and EDEE (distribution and
commercialization). Later, EGEE would be divided in DEORSA
(Electrical Distributor of the East) and DEOCSA (Electrical Distributor
of the West) in preparation for its privatization (Instituto Nacional
de Electrificación, 2013).
3. July, 1998. EEGSA was sold to an international group led by the
Spanish company IBERDROLA, for a price of USD $520 million (El
País, 1998). Privatization was not a mandate of GGEL but a policy of
the Arzú Administration.
4. December, 1998. INDE s ew distribution companies, DEORSA and
DEOCSA, were sold in December, to another Spanish corporation,
Union Fenosa, for USD $101 million (Harris, 2002). INDE kept the
other companies.
5. 2000. The National Association of Generators, ANG (Asociación
Nacional de Generadores, [no date]) was founded as an industry
association that represented the private electricity generation
sector.
These measures successfully promoted the growth of electricity
generation in Guatemala. Table 1 shows the increase in installed capacity
per primary source from 1985 to 2001. In the 1996–2001 period, the overall
125
RENATO PONCIANO
capacity grew 527 MW, while in the previous eleven years it only grew 362
MW. Most of it came from thermal plants (351 MW increase), and
cogeneration (sugarcane bagasse) plants (120 MW); meanwhile, the
increase for hydropower was minimal, only 22 MW. This was not a desirable
situation; partly because of its environmental impact, but mostly because it
augmented dependence on imported fossil fuels, and left valuable
renewable resources unexploited.
Table 1
Year
1985
1990
1996
2001
Guatemala: Electric generation installed capacity per year and source
(MW). Adapted from (Paz Antolín, 2004).
Total
783.4
810.9
1145.5
1672.1
Hydro
488.1
488.1
502.1
524.9
Geothermal
––
–––
––
33.0
Thermal
295.3
322.8
563.4
914.2
Cogeneration
––
––
80.0
200.0
The second wave of energy expansion: hydroelectricity
In 2002, the renewable energy companies established the Association of
Renewable Energy Generators, AGER (Asociación de Generadores de Energía
Renovable). On its website, AGER (2016) states that its main objective is to
organize all private entities whose main activity is the generation of
electricity from renewable sources, and to set among them a unified
position in all matters affecting them .
Then, in 2003, the Guatemalan Congress passed the Law of Incentives for
the Development of Renewable Energy Projects (LIDREP) which gave tax
breaks to new projects. It was an initiative from President Alfonso Portillo,
of the right–wing party, Frente Republicano Guatemalteco (FRG).
After the approval of LIDREP, there was an increase in hydroelectric
plants. Figure 3 shows the total number per year of large private plants
(more than 5 MW capacity), either in operation or approved for
construction. Compared to only one plant in 1995, there were 49 in 2016.
At the same time, the number of new thermal power plants declined,
starting a shift in the energy matrix of the country and in its ownership,
since not only were foreign corporations investing in hydroelectricity
projects, but major Guatemalan ones were, too. The largest project to date
is Renace, a complex of five plants on the Cahabón River, with a total
capacity larger than Chixoy (over 300 Mw). Renace is being built by the
Spanish ACS for Multi–Inversiones Corporation (ICEX España, 2014), one of
126
A National Law as an Actor–network
the largest in Guatemala, owned by the Gutiérrez–Bosch family, another
prominent group of the Guatemalan elite (Casaús Arzú, 2007, p. 100).
Figure 3 Total Number of HE active projects per year. Data compiled by the author
from (Guatemala, Ministerio de Energía y Minas, 2016b).
The rise of conflict over hydroelectricity
The first conflict over a hydroelectric project was the Rio Negro Massacre
described above. This episode is central to understanding the current
conflicts, since it partially explains the mistrust that rural communities have
of megaprojects (Orantes, 2010). While the Rio Negro Massacre occurred
before the GGEL became law, the focus here will be those conflicts that
surfaced after its approval, involving mostly private companies.
After GGEL, the first reported conflict was in the municipality of Rio
Hondo, Zacapa. According to Hurtado (2006), concerns were raised after a
first plant started operating in 2000; protests rose after it became public
that another two projects were already in motion. After years of opposition,
a public consultation vote was held in 2005, resulting in the rejection of the
project by the community.
Since then, more conflicts have surfaced. Orantes (2010) reported 27
conflict situations in 9 departments as of 2010. Since 2010, there have been
more conflicts, including the one that attracted national attention: the
opposition of the communities of Santa Cruz Barillas, Huehuetenango, to
the plant Hidro Santa Cruz (a Spanish capital project) in 2012. It escalated to
such a degree that riots exploded over the murder of a community leader by
company security guards; the Government responded by declaring a state of
emergency and the suspension of some constitutional rights in the area
(Hernández, 2013).
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Recently, protests have surfaced around the Renace projects. In an
article in the Spanish newspaper El País (Tristán, 2016), locals complained
about the damages and decrease in the current they have seen in Cahabón
River since the first two Renace plants were built. One person told the
newspaper that the company gave away shovels and fumigators, even
offered jobs and built a school, but it has not offered to supply them with
electricity or potable water.
The role of GGEL in the conflicts
Today, 30 years after the Chixoy plant was finished, there are, ironically,
still nearby communities that do not have electricity coverage; that is also
the case with some of the new projects. Orantes (2010) found out through
a survey that, for nearby communities, one of the main causes of conflict
was the despoliation of natural resources by private companies that left
them with no substantial benefits. GGEL failed to take into account the role
of communities in the generation activity. In fact, according to its vision of a
free electricity market, it forbids large generation companies to sell and
distribute electricity (Article 7) or to use it as payment or as a medium of
exchange for goods or services (Articles 34, 61). This prohibition makes
sense, given the network that it embodies, since those measures prevent
the distortion of the market. However, in the context of conflicts over
resources, it is an obstacle, since the best negotiating asset for both
companies and communities would be electricity access at minimum cost.
Instead, GGEL contributes to creating a scenario in which the most valuable
good produced in a region is taken away and used in distant, more
urbanized communities; this effect links hydroelectricity to other extractive
industries.
Furthermore, Martínez and Villagrán (2009) argue in their study of
agrarian conflicts that the legal framework for electricity was designed to
prioritize energy projects over the damages for rural communities. Orantes
(2010) summarizes it by saying that the legal framework ignores a key
aspect, interdependency on the use of natural resources. By doing so, it
shifts the burden of the industry costs to communities, and releases the
government and private companies from accountability, so they can focus
on expanding the energy market with maximum efficiency.
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A National Law as an Actor–network
Figure 4 The network driven by GGEL and its role in the conflicts over
hydroelectricity (prepared by the author).
Let us summarize the role of GGEL in this stage as detailed in figure 5:
(a) The GGEL, a law made with a vision of increasing efficiency by
liberating the market, mandates de–monopolization and disintegration of
the vertical structures of public electricity utilities.
(b) The Arzú administration, as part of its privatization policy, sells
EEGSA and the distribution companies of INDE created by GGEL to Spanish
companies.
(c) These actions cause a boom in the generation business, attracting
foreign and national companies that will eventually organize in industry
associations like ADG and AGER.
(d) The lobbying of AGER and ADG with the next president, Alfonso
Portillo, resulted in the new law of incentives for renewable energy, LIDREP.
(e) LIDREP brought the second wave of electricity generation expansion.
(f) However, most of these new projects were met with protests and
conflict with nearby communities. The latter can be attributed partly to
their historical distrust of government and of foreign interventions in their
territories, but also to their exclusion from the political process, exemplified
in both the objectives and spirit of GGEL and LIDREP.
129
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Conclusion
This initial account already shows some of the insights that the ANT
approach has to offer. Previous studies on electricity expansion (Paz
Antolín, 2004) and on hydroelectricity conflicts (Orantes, 2010) come to a
similar conclusion: that the legal framework for the former was made within
the neoliberal state of mind, which bet on efficiency and the free market as
the solution to the urgent need to expand electricity coverage. Both studies
attributed the approach of that frame to the agency of the international
wave of neoliberalism of the time and its national counterparts, right–wing
governments. This study shows that such a picture is incomplete, since it
paints the legal frame as a mere intermediary, a vessel of the values and
motives of the political elite of the period. Instead, GGEL is shown here as a
mediator (Latour, 2005), an actor that not only embodies the network that
created it, but also modified it. As Akrich (1994, p. 220) puts it, technical
objects not only define actors and the relations between them, but to
continue functioning must stabilize and channel these . The focus of GGEL
on efficiency and the free market eventually destabilized the hydroelectric
expansion, since the network it embodied did not include the rural
communities it was supposed to benefit. In other words, GGEL failed to shift
to the role of mere silent intermediary , as technical objects do.
This account also shows partially why GGEL came into law, since it takes
into account the agency of other non–human actors, beyond the political
and social elite and international neoliberalism: Chixoy dam, with its
maintenance and structural problems that increased the risk of failure of the
electrical grid, and the El Niño phenomenon, which brought climate
instability and droughts that bared the fragility of the system. These not–
accounted–for actors help to explain why efficiency was a central part of the
proposed solution, why the law passed with little resistance from opposing
parties, and why legislation that was supposed to bring a new era of wide
electricity access, ended up fuelling conflicts against the very expansion it
was supposed to create.
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134
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Il ruolo della formazione nella messa
i opera dell Effi ie za E ergeti a el settore
edile
Francesca CUBEDDU*a
a Università
Roma Tre
Le problematiche ambientali, in particolare il cambiamento climatico,
modificano il quadro sociale ed economico tanto da mutare le scelte e i
o po ta e ti degli atto i so iali. L Effi ie za E e geti a ha o e o ietti o
un beneficio ambientale e sociale, punta ad una sicurezza energetica,
all e uità a a he a po e u i edio al a ia e to li ati o. Il settore
preso in analisi è quello edile poiché fa emergere in modo chiaro e distinto la
scelta fra eat e heat e quali siano i criteri per cui le persone siano costrette a
dover scegliere. La scelta è dettata dal comportamento, dal reddito e dalle
decisioni politiche. La questione reddito potrebbe essere arginata da manovre
politi he, o e ad ese pio l uso di i e ti i. La fo azio e u ele e to
d i ple e tazio e della politi a dell Effi ie za E e geti a he o po ta egli
attori sociali conoscenza e capacità di scelta. Il tema posto in analisi nella
i e a sul a po u a politi a di fo azio e dell Effi ie za E e geti a e i
suoi effetti i ase agli atto i p esi i a alisi. L azio e della fo azio e ha
o e uolo fo ale l i ple e tazio e della poli dell Effi ie za E e geti a.
Ed è incentivando formazione ed agendo su di essa che sia possibile per il
de iso e politi o aggiu ge e o solo gli o ietti i p efissati dall U io e
Eu opea a a he ge e a e es ita e s iluppo e o o i o e so iale. L a alisi
e l i te azio e del odello so iale ed e o o i o e pe ette u a possi ile
dimostrazione.
Keywords: Efficienza energetica; formazione; buona politica; modelli
Parte teorica
Le azioni umane sono il motore del cambiamento ed è con esse che la
società muta. Le azioni degli individui possono essere determinate da
*
Corresponding author: Francesca Cubeddu | e–mail: francesca.cubeddu@umiroma3.it
135
FRANCESCA CUBEDDU
motivazioni logiche e non logiche (Pareto, 1988) e possono essere stimolate
da differenti input.
I cambiamenti climatici sono la rappresentazione per eccellenza degli
impatti causati dalle azioni degli individui.
Definire gli impatti e valutarne i danni è semplice ma difficile è trovare
delle buone politiche che riducano tali problematiche. Un esempio sono le
politiche energetiche, poiché oltre a contenere il concetto di sostenibilità
sono politiche mirate allo sviluppo e al benessere economico, sociale e
ambientale.
Le politi he i ate all Effi ie za so o e t ali ell a bito della questione
energetica. Lu e, is alda e to, t aspo ti, p oduzio e i dust iale: l e e gia
è cruciale per i servizi essenziali di tutti i giorni, senza i quali le nostre
imprese non possono funzionare. Consumiamo e importiamo sempre più
energia. I paesi europei hanno ben compreso che è utile agire in maniera
oe e te i uesto setto e pa ti ola e te st ategi o. L Eu opa si è dotata
quindi di una serie di regole comuni e può avanzare nella stessa direzione
per poter avere accesso a una quantità sufficiente di energia a prezzi
accessibili e ridu e do al i i o l i ui a e to (Commissione europea,
2015). L e e gia u setto e strategico, senza energia non è possibile
i e e, fo da e tale pe l illu i azio e, pe il is alda e to e il
raffreddamento, il trasposto di persone e di merci, ed è a sostegno di tutti i
settori economici e del progresso scientifico. Il tenore di vita dei soggetti
può essere calcolato su un elevato consumo di energia, che genera però
i ui a e to dell a ia, dell a ua, del suolo e del li a he de e esse e
ridotto al minimo per consentire la sostenibilità ambientale e la vivibilità
delle generazioni presenti e future. Esiste una so iologia dell e e geti a,
che ha cercato di costruire una teoria generale della società a partire
dall appli azio e delle leggi dell e e geti a allo studio dei fatti so iali;
dall alt a u a so iologia dell e e gia, he i ece si è dedicata allo studio dei
problemi sociali inerenti la produzione, il dispacciamento, il consumo, ed il
risparmio di energia (Carrosio, 2014, p. 108). Questo è importante per
pote dete i a e he l e e gia o u ele e to s o esso alla so ietà,
ma anzi è un elemento centrale e focale. In Francia la questione energetica è
ambito di molti studi e per essi la transizione ecologica è legata ad una
t a sizio e e e geti a. I fatti se o do i so iologi dell e e gia f a esi la
strada per la sostenibilità è data dal trovare nuovi approcci alternativi alle
solite energie. La loro visione è che per andare verso una società più sobria
in energia, città, edifici, trasporti e comportamenti tutto deve divenire
durable , ossia sostenibile (Zélem e Beslay, 2015). L e e gia l ele e to
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azio e ella
essa i ope a dell Effi ie za E e geti a el setto e edile
che innesca gli ingranaggi. Commoner (Commoner, 1976, 1980) afferma che
l e e gia u e e fo da e tale pe la di e sio e so iale, poi h i fluis e
sulla dimensione economica. Le crisi economiche sono collegate anche con
le crisi energetiche. L e e gia e i uo i d i e e e geti i posso o o po ta e
sviluppo e crescita, poiché essa rappresenta un elemento base della vita
dell uo o. Questi d i e de o o esse e o te plati sia ell Age da
Locale sia nei sistemi decisionali. Poiché da essa dipende la vivibilità
dell uo o e il suo s iluppo, ed pe tale oti o he sia esse ziale po e
attenzione sia alle fonti sia alle tecniche utilizzate, poiché entrambe vanno
ad incidere su determinate variabili della dimensione sociale, come ad
ese pio l e uità. Ivan Illich (Illich, 1973) afferma che solo un uso limitato
dell e e gia può o po ta e alti li elli d equità nella dimensione sociale, ed
inoltre, he l e uità e l e e gia es o o assie e so o due a ia ili
direttamente proporzionali. Una buona politica energetica riesce a
contrastare il rapporto fra crisi economica e disomogeneità sociale.
L U io e eu opea dispo e di pote i e di st u e ti pe h so o e essa i
per attuare una politica energetica che punta a:
ga a ti e l app o igio a ento energetico;
assicurarsi che i prezzi energetici non frenino la propria
competitività;
p otegge e l a ie te e i pa ti ola e lotta e contro i cambiamenti
climatici;
migliorare le reti energetiche.
Le politiche energetiche europee permettono: la tutela dei consumatori
vulnerabili, il rafforzamento dei poteri di controllo e di sanzione delle
autorità di vigilanza e le fatture trasparenti.
La rivoluzione più attesa è però quella dei contatori e delle reti
i tellige ti , la ui diffusio e do e e e dere più attivi gli utenti. Le
fatture si baseranno sul consumo reale e gli utenti potranno sapere
all ista te ua to o su a o e agi e di o segue za pe idu e la
olletta. L UE appli a st u e ti di sal agua dia pe ga a ti e il
rispetto della privacy e delle informazioni raccolte mediante i
contatori intelligenti (Commissione Europea, 2015).
La o a e su politi he e e geti he sig ifi a a he ga a ti e l e e gia a
tutti, e non dover scegliere fra heat or eat . Le leggi dell U io e Eu opea
sono leggi emanate dall alto a he de o o esse e adottate e odifi ate a
seconda delle caratteristiche del luogo. È il decisore politico locale che deve
scegliere cosa effettuare e quale sia la miglior strada da percorrere.
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I politici hanno preso coscienza della dimensio e e dell u ge za del
problema, e recentemente molti paesi hanno introdotto ambiziose
politiche sul cambiamento climatico. Negli ultimi è stata superata una
soglia: la maggior parte dei leader politici è oggi consapevole dei
rischi posti dal riscaldamento globale e della necessità di reagire.
Questo pe ò solo il p i o passo: l i se i e to della uestio e
ell age da politi a. Il se o do passo de e esse e il suo adi a e to
nelle istituzioni e nelle preoccupazioni quotidiane dei cittadini
(Giddens, 2015, p.11).
Co e s i e Gidde s la e essità di eagi e l ele e to i po ta te,
poiché avere coscienza significa prendere buone decisioni. Questa buona
decisone significa che viene effettuata la scelta migliore per porre rimedio
alle p o le ati he, o e l Efficienza Energetica. Per i sociologi francesi è la
soluzione alle problematiche energetiche, poiché mette in accordo lo
sviluppo sostenibile e la massimizzazione del benessere dei soggetti,
att a e so u app o io di a ia e to delle t as issio i e dell utilizzo di
uo e te ologie. L uso dell e e gia de e esse e o ga izzato e gestito, solo
in questo modo si arriva ad un concetto di sostenibilità (Zélem e Beslay,
2015).
Secondo l Age zia I te azio ale dell E e gia (IEA, 2014a), l effi ie za
energetica ha differenti benefici sia di breve che di lungo periodo. I benefici
di breve periodo sono: riduzione della disoccupazione e accessibilità alla
fornitura di energia. Di lungo periodo riguardano: competitività del sistema
economico nazionale, riduzione dei costi in termini di salute umana,
aumento della sicurezza energetica e miglioramento delle prospettive
e o o i he: au e to dell o upazio e, s iluppo e es ita del setto e,
qualificazione lavorativa, creazione di nuove figure professionali e crescita
del Pil. I benefici si ripercuotono su quattro livelli: 1) Individuale; 2)
Settoriale; 3) Nazionale; 4) I te azio ale. L appli a ilità di tale politi a a
livello Individuale interviene sulla salute, sulla povertà energetica e
sull au e to della dispo i ilità degli introiti; a livello Settoriale incide sulla
produzione e competitività industriale, sulla fornitura di energia e
sull au e to del alo e azie da; a li ello Nazio ale ea la o o, idu e le
spese energetiche, crea energia sicura (riduce la dipendenza aumentando la
sicurezza energetica del Paese intervenendo sulla riduzione di quattro
fattori di rischio: 1) Geologico, per la disponibilità di combustibile; 2)
Politi o, pe l a essi ilità; Economico, per la disponibilità; 4) Ambientale
e Sociale, per l a etta ilità e aumento del PIL; a livello Internazionale la
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essa i ope a dell Effi ie za E e geti a el setto e edile
iduzio e dell uso di e e gia o po ta u a iduzio e delle e issio i,
gestione delle risorse naturali e ha come obiettivo la crescita.
La Politi a dell Effi ie za E e geti a u a politi a pu lica attiva, una
politica di sviluppo prima ancora di una politica energetica ambientale. È
u a politi a e e geti a he possiede u i t i se a di e sio e glo ale, i
quanto è chiamata strutturalmente a fronteggiare rischi ambientali
planetari come il cam ia e to li ati o. L azio e delle politiche pubbliche
ambientali e energetiche ha, in buona sostanza, una dimensione e una
strutturazione glocale : l i ple e tazio e el lo ale ha u i e e o
globale. Come tutte le politiche pubbliche, ambientali ed energetiche, anche
l Effi ie za e e geti a, ha o solo o e o ietti o u i patto sul siste a
e e geti o e sull a ie te a a he sullo s iluppo so io–economico.
L Age zia I te azio ale dell E e gia ha defi ito ell E e g Effi ie
Market Report del 2016 l Effi ie za E e geti a ome il primo combustibile,
allo stesso livello di ogni altra risorsa energetica e in grado di contribuire alle
sfide più rilevanti quali la sicurezza energetica, la sostenibilità e lo sviluppo
economico (IEA, 2016).
Quello he l IEA po e o e p i o ele e to l i po ta za di u
p o esso edu ati o di tutti i ittadi i sul sig ifi ato dell Effi ie za E e geti a
e sui nuovi sistemi tecnologici che essa utilizza. La domanda di energia si
modifica come si modifica il suo uso. La quantità utilizzata non diminuisce
ma andrà a diminuire sia il suo spreco che la sua capacità inquinante.
In questo momento è la policy glocale, la policy che si sta mettendo in
atto in tutto il mondo.
L IEA itie e he l effi ie za e e geti a o igi a i po tanti vantaggi per le
economie emergenti e nei paesi in via di sviluppo, ridurre la povertà e
sostenere la crescita sostenibile, si basa su cinque punti di forza:
1. A esso, l effi ie za e e geti a può aiuta e i paesi pe espa de e
l a esso alla fo te e e getica, consentendo loro di fornire in modo
effi a e il pote e a più pe so e att a e so l i f ast uttu a e e geti a
esistente;
2. C es ita/S iluppo, l effi ie za e e geti a ha a i effetti positi i he
favoriscono la crescita economica, per esempio migliorano la
produttività industriale, riducendo le bollette;
3. ‘iduzio e della po e tà/A essi ilità, l effi ie za e e geti a può
iglio a e l a essi ilità e o o i a dei se izi e e geti i pe le
famiglie più povere, riducendo il costo per unità di illuminazione, il
riscaldamento, la refrigerazione ed altri servizi;
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I ui a e to Lo ale, l effi ie za e e geti a sia lato dell offe ta e
degli usi finali) può contribuire a diminuire la necessità di
generazione – e ridurre le emissioni associate – pur sostenendo la
crescita economica;
5. Cambiamenti climatici resilienza, riducendo la necessità di
i f ast uttu e e e geti he, l effi ie za e e geti a idu e la ua tità
di risorse energetiche esposti a eventi meteorologici estremi.
La Strategia Energetica Nazionale italiana propone l Effi ie za E e geti a
come il massimo obiettivo da raggiungere poiché è capace di:
1. ridurre i costi energetici, grazie al risparmio di consumi;
2. ridurre l i patto a ie tale l effi ie za e e geti a lo st u e to
più e o o i o pe l a atti e to delle emissioni, con un ritorno
sugli investimenti spesso positivo per il Paese, e quindi da
privilegiare per raggiungere gli obiettivi di qualità ambientale);
3. migliorare la sicurezza di approvvigionamento e riduce la
dipendenza energetica;
4. genera sviluppo economico e di conseguenza anche benessere
sociale.
Questa politica risponde alle caratteristiche di sostenibilità ambientale
poiché permette la riduzione delle emissioni e un buon uso delle risorse
e e geti he se za di i ui e l utilizzi e l i te sità.
Un settore, in cui è necessario applicare politiche di efficienza
energetica, è quello edile. Definito come settore critico poiché il suo mutare
dipende dal ruolo degli attori e dalle politiche di investimenti che sono
implementate. Tale settore è considerato così fondamentale dalla UE in
ordine al raggiungimento degli obiettivi 20/20/20 poiché:
1. è il setto e e t ale dell e o o ia e la sua crescita comporta un
elevato aumento del PIL;
2. è circa un terzo dei consumi finali di energia mondiale.
Oltre a ciò un suo mutamento comporta un cambiamento delle
condizioni di vita dei soggetti. Infatti, apportando modifiche agli edifici si va
a modificare la qualità della vita del sistema sociale. Il principio
dell Effi ie za E e geti a sia uello di ea e edifi i a e e gia quasi zero e
che possiedano requisiti ottimali in funzione dei costi e sia riqualificare gli
edifi i già esiste ti ga a te do l e uità e e geti a ed u a es ita
economica. Sono due i poli che intervengono: impresa e cittadino. I
cittadini, innescano l esige za di o e sio e te ologi a da pa te delle
imprese e le imprese edili eseguono da sole le direttive delle linee guida per
l appli azio e della politi a dell effi ie za e e geti a.
4.
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essa i ope a dell Effi ie za E e geti a el setto e edile
L edilizia, o e o dizio e dell a itazio e, o elata alla situazione
sociale dei cittadini. Infatti, è una delle cause della fuel poverty , ossia
povertà energetica. Il termine fuel poverty è un termine coniato dai Paesi
sviluppati per rappresentare i cittadini che non sono in una soglia di povertà
massima ma che purtroppo devono scegliere fra heat or eat ossia fra il
riscaldarsi o il mangiare. La fuel poverty è caratterizzata dal reddito basso,
dalla ualità degli alloggi, dal osto dell e e gia.
I redditi bassi sono una causa frequente della impossibilità di accesso ai
servizi e ai beni.
Disporre di un basso reddito significa per una persona essere
costretta a consumare meno del necessario ed a vivere in condizioni
odeste. D alt o a to, esisto o isog i osiddetti esse ziali e
l e e gia app ese ta u a di ueste necessità primarie. Il bisogno di
ridurre i consumi energetici al fine di combattere i cambiamenti
li ati i o te a i dis ussio e, a il fatto he l e e gia sia
indispensabile per il benessere di ogni persona, povera o meno
povera, deve essere riconosciuto nella vita quotidiana (EPEE, 2010).
La Tabella 1 indica quelli che possono gli elementi positivi della
appli azio e della poli dell Effi ie za E e geti a sia pe il setto e edile sia
per i cittadini. Gli elementi indicati non sono solo teorici ma sono provati
dagli Istituti di ricerca europei che hanno potuto constatare che sia
realmente una policy di innovazione e di sviluppo. È infatti inserita fra le
uo e p ati he p oposte pe l a atti e to della fuel po e t .
Tabella 1 Cosa o po ta l efficienza Energetica se applicata sia al settore Edile sia ai
cittadini (elaborazione di Francesca Cubeddu).
Settore Edile
Crescita dei livelli produttivi
Nuove figure lavorative
Investimento in Formazione
Investimento in tecnologie e ricerca
Innovazione di processo
Innovazione di prodotto
Aumento della competitività
Competenza
Cittadini
Diminuzione della povertà energetica
(fuel poverty)
Aumento del reddito
Risparmio spesa in bolletta
Aumento del benessere
Miglioramento della salute
Miglioramento qualità della vita
Accessibilità energetica
Le tre buone pratiche proposte nel Progetto co–fi a ziato ell a
del Programma E e gia I tellige te pe l Eu opa sono:
1. iduzio e dei osti dell e e gia pe le fa iglie;
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iglio a e to dell effi ie za e e geti a degli edifici occupati dalle
famiglie vulnerabili, obiettivo che include necessariamente anche
l esige za di edu a e le fa iglie ad u o etto uso dell e e gia e
ad adottare comportamenti e scelte che producano effettivamente
risparmio energetico;
3. consolidamento e affo za e to dell azio e di sosteg o so iale alle
famiglie a basso reddito.
Queste uo e p ati he so o state utilizzate, olt e he dall Italia, dal
Belgio, dalla Francia, dal Regno Unito e dalla Spagna. Questo perché vi è
perfettamente la convinzione che la politica di Efficienza Energetica sia lo
strumento di migliore efficacia rispetto alla riduzione dei costi connessi ai
fabbisogni di qualunque utenza.
Tutte queste iniziative si sviluppano dalle politiche di efficientamento
energetico, poiché essendo policies sostenibili e ad ampio respiro vanno ad
intervenire su vari aspetti sociali ed economici.
In Italia vi sono differenti esempi di Social Housing come a Milano,
Ravenna, Torino e Parma.
L effi ie za E e geti a, esse do u a poli ha e essità di sistemi che
comportino la sua messa in pratica, poiché non è semplice poter mutare il
comportamento dei cittadini e per una sostenibilità sociale e ambientale. Un
sistema possibile è la formazione poiché comporta consapevolezza ed
educa. Con soggetti informati ed educati è possibile mettere in pratica le
o e e aggiu ge e l o ietti o. La sola p ope sio e all i esti e to sia
della domanda sia della offerta può essere generata dalla formazione.
Investire in formazione per le imprese edili significa mettersi sul mercato e
otte e e delle uote. Poi h u i p esa fo ata u i p esa
consapevole delle azioni da compiere e di quelle che potrebbero essere
generate. Lavorare sulla formazione per un decisore politico significa non
solo raggiungere una quota importante di efficienza energetica ma anche
sviluppo economico, sociale e ambientale. La stessa condizione dei cittadini
potrebbe mutare poiché educando tutti gli attori del sistema sociale si
potrebbero dare le medesime opportunità a tutti i cittadini.
2.
Ricerca sul campo
L effi ie za E e geti a u a poli
he pu ta ad u a si u ezza
e e geti a, all e uità a a he a po e u i edio al a ia e to
climatico. Il settore scelto è quello edile poiché fa emergere in modo chiaro
e distinto la scelta fra eat e heat e come le persone siano costrette a dover
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azio e ella
essa i ope a dell Effi ie za E e geti a el setto e edile
scegliere. La scelta dipende dal proprio comportamento, dal reddito e dalle
decisioni politiche. La questione reddito potrebbe essere arginata con delle
a o e politi he, o e ad ese pio l uso di i e ti i. Il settore edile, come
precedentemente affermato, è un terzo circa dei consumi finali di energia
mondiale e con il conto del consumo energetico delle abitazioni è possibile
valutare le problematiche ambientali, economiche e sociali. La
riqualificazione è la parte significativa del settore edile, poiché è attraverso
u adeguata i ualifi azio e e e geti a he possi ile idu e i o su i
energetici e predisporre a tutti i cittadini una sicurezza energetica.
Pe pote aluta e l effi a ia della politi a dell Effi ie za E e geti a
e essa io effettua e u a alisi del o po ta e to degli atto i so iali
coinvolti in rapporto ad esempio alla detrazione fiscale del 65%. Gli attori
presi in analisi sono le Famiglie, le Imprese e i Formatori, questi attori
costituiscono un piccolo modello definito sul quale è possibile poi eseguire
u a alisi osti–efficacia (AC–E) e una analisi costi–benefici (A C–B) sul tema
della det azio e statale del %, data sull i po to delle spese soste ute pe
la riqualificazione energetica degli edifici.
P i a di tutto e essa io sti a e la elazio e fu zio ale t a l a alisi del
o po ta e to dei atto i ed il li ello di atti ità del setto e. Quest ulti o
misurato con il numero degli interventi effettuati per la riqualificazione
energetica delle abitazioni.
Si ipotizza che tali interventi siano il risultato del rapporto fra le attività
di formazione e il livello di attività del settore. Solo con un nuovo approccio
edu ati o e fo ati o possi ile otte e e u
uta e to dell atti ità
lavorativa, del comportamento dei cittadini e delle imprese.
Queste analisi hanno come obiettivo dare una possibile metodologia di
valutazione utile al decision making sul te a dell effi ie za e e geti a egli
edifici.
Le analisi che verranno qui proposte sono di esercizio metodologico. Non
può essere dato per certo che i postulati presentati siano reali, poiché le
interviste effettuate sono soltanto 20 e non è un numero statisticamente
significativo.
I dati utilizzati per costruire il modello deri a o da u i dagi e di
carattere qualitativo su un campione di 13 imprese e di 7 formatori. I dati
sono stati rivelati attraverso un questionario ad hoc somministrato ai
differenti attori.
Le assunzioni di partenza che hanno permesso di costruire il modello
riguardano i differenti attori, il loro comportamento e modo di agire. Le
decisioni che sono analizzate riguardano gli investimenti in interventi di
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i ualifi azio e e e geti a e i te ologie pe l effi ie ta e to. È da
precisare che tutti i soggetti agis o o i ase a al oli azio ali. L ele e to
di unione tra i tre attori (Formatori, Imprese e Famiglie) è la concreta
o e ie za e o o i a dell i esti e to, he uta se o do le p ospetti e
e le logiche differenti.
La prima assunzione effettuata si basa sull a alisi dell agi e delle
Famiglie, che è razionale , poiché essi decidono di investire in tecnologie
pe l effi ie za e e geti a, ea do osì u a do a da di i te e ti, se la
detrazione fiscale conseguita sommata al risparmio energetico raggiunto sia
superiore alle spese totali da sopportare; la seconda riguarda i Formatori e
le Imprese che sono, come le famiglie, soggetti razionali; la terza osserva se
l atti ità di fo azio e i flue za le i p ese ell esegui e i te e ti di
riqualificazione, perta to la fo azio e agis e sull Offe ta di i te e ti. Pe
tale o statazio e si ipotizza la ua ta assu zio e pe sti a e l i flue za dei
Formatori sulle Imprese; nella quinta si ipotizza che il livello di convinzione
delle imprese ad investire sia espresso in base al prezzo ed in ultimo viene
considerata la detrazione fiscale come elemento essenziale per la presa di
de isio e ell effettua e l i esti e to. Si ipotizza o t e opzio i te po ali
nei quali sia possibile considerare come sia più conveniente tale detrazione.
Prima di entrare nella spiegazione dei modelli è importante precisare che
i modelli di stima devono essere effettuati su grandi numeri, ed utilizzando
nel presente lavoro soltanto i parametri rilevati dai 20 questionari si utilizza
il metodo delle repliche bootstrap, per generare 10.000 repliche dei
parametri adoperati nella regressione, da utilizzare nella costruzione del
modello.
Nelle assunzioni si prende in considerazione il processo di formazione e
come possa influire sulla domanda e sull offe ta di i te e ti i Effi ie za
E e geti a. Pe a alizza e tale appo to effettuata u a alisi osti–efficacia
implementata con un semplice modello di Markov (Pintacuda, 2000), che è
isi ile g afi a e te ell al e o de isio ale. Il odello di Ma kov è un
modello stocastico che descrive attraverso le probabilità le cause che
po ta o da u aso all alt o del siste a. I si tesi il odello di Ma ko
modella comportamenti stocastici di un sistema in cui gli stati sono
osse a ili ed espli iti. Nell albero decisionale è possibile osservare le
possi ili de isio i da p e de e all appli azio e della poli di fo azio e i
rapporto alla politica di detrazione fiscale.
Nell al e o de isio ale, della Figu a , so o ipo tate le t e poli
considerate suddivise in tre diversi periodi di detrazione fiscale. Per ogni
opzione è considerato il numero totale di interventi in efficienza energetica
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azio e ella
essa i ope a dell Effi ie za E e geti a el setto e edile
effettuati ogni anno in uno scenario fissato a 15 anni, e osservando due
opzioni: nuova formazione, oppure no. I diversi periodi di detrazione fiscale
considerati sono 5, 7.5 e 10 anni. I periodi di detrazione fiscale sono stati
stabiliti in base al vecchio periodo (5 anni), attuale periodo (10 anni) e media
aritmetica dei due.
Figura 1 Albero decisionale di valutazione delle policy di formazione in efficienza
energetica ela o azio e dell auto e .
Il osto totale dell opzio e di poli adottata al olato oltipli a do le
nuove imprese formate (probabilità di nuova formazione * popolazione
imprese annua considerata) per il costo della medesima, considerando il
costo medio registrato per la Regione Lazio (circa 1000 euro).
Le imprese esaminate sono quelle della provincia di Roma, che sono pari
a 19.115. Questo numero rappresenta il potenziale numero di imprese
attivabile, ma non coincide, con il numero di imprese effettivamente attive
ell a o i uestio e, se fosse osì i sa e e o olti più i te e ti di
quelli che effettivamente sono stimati. Questo però sarebbe il numero delle
imprese da formare ogni anno e pertanto, se ogni impresa prendesse parte
a o si di fo azio e al e o u a olta l a o ei a i o side ati la
popolazione annua di imprese su cui calcolare ogni anno nuova possibile
formazione corrisponderebbe a 1278 unità.
Le imprese effettuano formazione nel momento in cui vi sono degli
incentivi per la formazione e nel momento in cui è anche associata una
politica di detrazione fiscale. Sarebbe necessario capire come le due
politiche si relazionino. Un breve periodo di detrazione fiscale può non
spingere le imprese verso una formazione poiché entra in gioco il
meccanismo di mercato che muove i soggetti ad effettuare delle azioni, in
145
FRANCESCA CUBEDDU
questo caso tese alla riqualificazione energetica degli edifici. Infatti, grazie
ad un piccolo meccanismo di mercato è possibile muovere sia la domanda
he l offe ta i u solo o e to.
Il numero di nuove imprese formate è stato stimato moltiplicando la
probabilità di nuova formazione per le imprese disponibili alla formazione
ell a o o e te.
Il numero totale di interventi realizzati, che si ipotizza siano il prodotto
dell atti ità di fo azio e o side ato edesi o al g ado di o i zio e
dei formatori per il numero di nuove imprese formate. Non è facile
di ost a e o i dati e l ipotesi he la fo azio e p odu a o sapevolezza
economica e spinga le imprese a guadagnare mercato abbassando i prezzi
stimolando così la domanda. Con tale ragionamento è possibile ipotizzare
che i nuovi interventi siano da attribuire alle manovre di prezzo effettuate
dalle imprese.
Figura 2 Costi (milioni di euro) ed efficacia (numero di interventi in migliaia) per le
policy di formazione considerate sotto due diverse ipotesi di incentivo in un
orizzonte temporale di 15 anni.
Come è possibile osservare dalla figura 2 analizzando le tre policy
considerate nei differenti periodi, generano, rispettivamente, un totale di
.
, .
e .
uo i i te e ti ell a o dei a i p esi i ipotesi. Il
dato di osto edio dell i te e to pe la p o i ia di ‘o a fo ito
dall U ità dell Effi ie za E e geti a dell E ea, ed pa i a
eu o. La
146
Il uolo della fo
azio e ella
essa i ope a dell Effi ie za E e geti a el setto e edile
figura 2 è ottenuta calcolando il numero degli interventi nel loro valore
economico e sottraendo da tale valore il costo delle politiche di formazione
ipotizzate. La figu a ost a o e al uta e dell i e ti azione per la
politi a si odifi hi a he la p ope sio e all i esti e to i i te e ti pe
l effi ie za e e geti a. La poli A, ha lo stesso isultato poi h l i e ti o
osta te ha lo stesso alo e dell i e ti o es e te. La du ata della
detrazione fiscale in 5 anni produce il medesimo risultato poiché è un
incentivo di breve periodo.
Osservando le policy B e C, è possibile notare che con il crescere del
te po dell i e ti o di i uis o o gli i te e ti i effi ie za E e geti a. La
diminuzione degli interventi avviene sia poiché vi è un esaurimento della
policy sia poiché sono rimasti pochi soggetti a dover investire in interventi di
Efficienza Energetica. La policy B è quella che ha un maggior risultato sia con
un incentivo crescente sia con un incentivo costante. Nel medio periodo si
osserva una crescita degli investimenti sia poiché si ha un incentivo
crescente in un periodo maggiore sia poiché una buona policy della
fo azio e o fe is e sia alla offe ta la p ope sio e all i esti e to.
Concludendo possi ile affe a e, o l utilizzo di dati Istat ed E ea,
he la sola poli dell effi ie za e e geti a da sola o asta a e essità di
politiche che incentivino il suo sviluppo. Investire su attività di formazione
o po ta u au e to dell atti ità di riqualificazione soprattutto se
sostenuta e coadiuvata da incentivi. La crescita della propensione
all i esti e to i i te e ti si t adu e i alo e e o o i o ge e ato,
risparmio energetico e impatti economici generati da esso, e impatto
ambientale (diminuzione CO2).
Il se pli e odello utilizzato ell a alisi soggetto di u e ose e
qualificanti integrazioni.
Sarebbe opportuna, ed è in lavorazione, una più raffinata analisi che ha
o e i te to u i dagi e a aggio e sig ifi ati ità statisti a, ispetto
all espe i e to ualitati o o dotto, he ha il o pito di a ifesta e il
legame tra attività di formazione e dinamismo delle imprese sul mercato.
L azio e della fo azio e ha o e uolo fo ale l i ple e tazio e della
poli dell Effi ie za E e geti a. Ed è incentivando formazione ed agendo su
di essa che sia possibile per il decisore politico raggiungere non solo gli
o ietti i p efissati dall U io e Eu opea a a he ge e a e es ita e
sviluppo economico e sociale.
I modelli sono strumenti di analisi del reale poiché lo rappresentano in
modo efficace e sintetico e possono essere un buon ausilio al decisore
politico sia nel prendere buone decisioni sia nel monitorare il suo operato.
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FRANCESCA CUBEDDU
Il lavoro nasce come un esercizio metodologico di analisi, certo le
asserzioni fatte non possono essere convalidate poiché non si hanno dati
statisti i he e possa o di ost a e la sig ifi ati ità, l i te to stato uello
di mostrare come la formazione sia un possibile strumento di mutamento,
poi h o l edu azio e dei differenti attori si modifica il sistema sociale. La
formazione in rapporto al settore edile ha come scopo produrre
investimenti, ossia la crescita degli investimenti comporta una maggiore
disponibilità economica dei soggetti, una equità sociale e miglioria
economica e sociale. Il significato di investimento non è soltanto economico
ma ha anche un peso sociale: compiere delle scelte per creare. Il ruolo della
formazione è creare soggetti che sappiano compiere delle scelte
consapevoli, che sappiano che le azioni hanno delle motivazioni che mutano
l assetto so iale.
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150
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Geo–Speculating with a
Hyperaccumulator: A Former Mine in North–
Rhein Westfalia from the Viewpoint of a
Arabidopsis Halleri
Gionata GATTO*a
a Loughborough
Design School
This paper considers a series of field–work activities conducted at the
intersection of three main subjects: a speculative design installation, a plant
ecotype of the hyperaccumulator Arabidopsis Halleri and a heavy metal–
contaminated site located in North–Rhein Westfalia, Germany.
The paper offers a geo–speculative (Gabrys, 2016, p. 139) account of a
brownfield, considering how vegetal agency might open onto alternative
opportunities of becoming for a polluted territory. At the core of this work is
the question of how an empirical approach towards research in multispecies
environments allows for a transdisciplinary mode of site–writing and can be
used as ground for speculating about the future of a land. Ultimately, while
reflecting on the imbroglio of scientific, ecological and speculative elements
explored during the research, this work proposes that a science–informed act
of viewing vegetal life (Gabrys, 2012) can support the exploration of more–
than–human functions and motivate the emergence of speculative processes
associated with past and futures of an anthropized environment.
Keywords: Geo–speculating; multispecies ethnography; speculative design;
agency; sensing technology
Geo–speculating with plants as a form of agency–
giving
Post–industrial brownfields are delimited geographical areas whose
reuse is complicated by the presence of hazardous materials (EPA US
Environmental State Agency, 2009). Their history of abuse subjects them to
*
Corresponding author: Gionata Gatto | e–mail: hello@gionatagatto.com
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pre–established protocols, consisting of practices that determine not only
current uses, but also the future of these lands. This is especially true for
areas contaminated with heavy metals. While in fact remediation
technologies, for most of organic debris, are associated with practices of soil
transformation, removal or immobilization (Zerbi and Marchiol, 2004, p. 17),
any terrain that contains heavy metals needs to be mechanical excavated
and treated ex–situ. These protocols often result in economically unpractical
investment projections, unless in the presence of real estate development
plans, a path that formalizes the destiny of metal–polluted brownfields.
Such territories remain largely unused unless designated to the construction
industry, which benefits from the value of a cleaner soil, especially in terms
of raise in land value of the entire area (Haninger, Ma and Timmins, 2012).
In a western culture where values are firmly oriented toward science,
technology and economic profit (Davis–Floyd, 1992) defining a
contamination purely as an object of technological domain frees soil
engineers from any sense of responsibility for the ecological histories of
adaptation and modes of cohabitation that evolved over time on polluted
sites.
This paper reports on research that engages the support of an a to
who brings along its own perspective about the notion of environmental
contamination, namely a species of metal–hyperaccumulator plants.
Hyperaccumulators are studied within the natural sciences for their
efficiency at absorbing heavy metals from polluted soil and accumulating
these elements within their tissues and leaves (Plessl et al., 2005; Van Der
Ent et al., 2015; Visioli and Marmiroli, 2013). The accumulated metals can
then be extracted by harvesting the leaves and burning the biomass, a
process known as Phytomining (Brooks et al., 1998). Instead of providing
an account of hyperaccumulators focused on sustainable soil management,
this work engages pla t s life from a sociocultural perspective. The ability of
these plants to colonize contaminated areas depends on their ability to
evolve ecotypes that tolerate heavy metals (Bert et al., 2000), a feature that
constitutes the process of metal–uptake into a form of vegetal agency.
Accordingly, agency in hyperaccumulators involves aspects such as their
a ilit of it essi g histo ies of human transitions on a land and the notion
of cross–species evolution in multispecies environments. From a sociological
perspective, however, brownfields remain socially constructed milieus
whose forms, processes and materialities are strictly interwoven to the
public perception of risk. Soil pollution produces neglected land, whose
invisible hazardousness has the effect of originating emotional concerns
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Geo–speculating with a Hyperaccumulator
(Grasmück and Scholz, 2005), biases and myths related themselves to the
notion of contamination. Contaminations from heavy metals belongs to
those sorts of environmental issues that rarely become actionable precisely
because visually untraceable, unless by means of laboratory analysis. In a
recent essay, Jennifer Gabrys (2016, p. 139) documents the emergence of
explorative practices of environmental sensing oriented to visually
identifying formations of invisible debris in the environment, arguing that
such processes contribute to the production of geo–speculations, a term
adapted f o Vitalia o s otio of geo–mythology (Vitaliano, 1973).
In exploring the multiple entities that constitute a contamination and the
possible forms that they could take, this work proposes that a geo–
speculative account of a brownfield that considers vegetal agency might
open onto alternative opportunities of becoming for those lands that
overtake a technocratic approach to the issue of contamination. In this work
the notion of geo–speculation refers to a mode for exploring vegetal agency
by means of a speculative practice of value seeking in a metal–contaminated
territory. The case study presented here involves three main actors . The
first is Geomerce (Marelli, 2015), a design installation presented in
Dusseldorf in occasion of the NRW forum, which features a sensing
technology tracking the real–time extraction performance of selected
hyperaccumulators. The second is a German ecotype of the
hyperaccumulator Arabidopsis Halleri, which grows on a metalliferous site
located in North–Rhein Westfalia, Germany. The third is the actual site
hosting the groups of plants, which is a former mine used for extracting Zinc
until the second half of the 20th century.
Geomerce, a project at the intersection of plant
physiology, finance and a sensing technology
This section introduces Geomerce (Marelli, 2015), a project from the
author and designer Giovanni Innella. Designed to be used as an itinerant
installation, Geomerce (see fig. 1) engages the behaviour of selected
hyperaccumulator plants to re–think the hypothetic value of an agricultural
practice. Since many of the heavy metals absorbed from these plants are in
fact listed on international markets, fields and crops in this project are
proposed as living financial assets and reservoirs of capitals. The objective of
Geomerce consists of drawing a hypothetic scenario in which agriculture
blurs with economy and farming decisions are the result of the collaborative
entanglement of plants, finance and scientific progress. Presented for the
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first time on the occasion of the Milan Design Week (2015) and proposed
again in June 2016 for the NRW design event in Dusseldorf, Geomerce is
usually composed of four main elements, two of which are here considered
relevant for the purposes of this work. The first element is a series of
extraction units that embeds a dedicated sensing technology capable of
tracking in real–time the quantity of metal absorbed by selected groups of
plants, whose roots are immersed in a hydroponic solution. Each of the units
is designed to accommodate a vegetal ecotype and a solution of water
mixed to a given quantity of the metal accumulated from the plant. The
a ou t of etal a so ed f o ea h pla t s g oup is su se ue tl ossed
with the real–time value of that metal in the market, using data extracted
from the London Metal Exchange (LME). As a result, the value of the plants
varies constantly according to both, the value of a metal and the plants
accumulation performance. The resulting data, which arguably represents
the real–time financial value of the plant, is then transmitted to the second
element of the installation, that is, a series of circular plotting units. Each
plotter drafts a graph consisting of three data: the amount of metal
absorbed from the group of plants, the real–time value of the metal in the
market and a digit that assembles these two data. The latter, which is drawn
hourly, expresses the speculative value–per–year of a hectare of plants
according to the real–time extraction performances sensed during the
course of the installation.
Figure 1 The setup of the installation Geomerce (2015) at the Milan Design Week.
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Geo–speculating with a Hyperaccumulator
Ultimately, the goal of GeoMerce is to communicate the speculative
potential hidden in the metal–intake behaviour of plants, sparking
simultaneously a methodological debate concerned with the meaning of
interspecies engagements in situated anthropized environments.
A laboratory encounter with Arabidopsis Halleri
This section provides a des ipti e a ou t of the autho s fi st
encounter with a species of hyperaccumulators that belongs to the family of
Brassicacee: Arabidopsis Halleri. This was organized in the form of a visit to
the dept. of plant physiology of the Ruhr–Universität Bochum, in Germany
and took place on the afternoon of May 19th 2016. The department has an
international reputation for its expertise in the field of pla ts etal–uptake,
particularly in relation to scientific work conducted on the Halleri. The scope
of the isit, f o the autho s pe spe ti e, e e ai l th ee: gai so e
physiological understanding of the species and learn to identify it in its
natural environment; understand how vegetal specimens are selected and
sampled; obtain information about contaminated sites dislocated in the
area of North–Rhein–Westfalia. From the perspective of the laboratory, this
meeting was viewed mainly as an opportunity to discuss possible uses
associated with a sensing technology and its transition from a speculative
context into a mode of laboratory research. This work shades light mainly
o to the autho s research objectives, particularly the phases oriented to
support the observation of vegetal life a d dis uss ho a a t of ie i g
could motivate the exploration of speculative more–than–human functions.
O the alls of the depa t e t s e t a e, he e the isit began,
several photographs of Halleris, each portrayed within its environment,
depict different vegetal ways of co–inhabiting ecological niches, such as
former industrial sites, mines, pits, but also serpentine soils, like those
naturally present in areas of Cornwall and other European countries. The
co–habitation, in this case, is to be interpreted as a mode for witnessing not
only a space, but also a time, that is, a past that becomes witnessed by
ea s of a h pe a u ulato s o ditio of e iste e. Si ila odes of
living together are the subject of analysis in Multispecies Ethnography
(Kirksey and Helmreich, 2010; Kirksey, Schuetze and Helmreich, 2014),
whose focus is on the entanglements of interactions and relations existing
between human disturbances and entities such as fungi (Tsing, 2010), plants
(Gabrys, 2012), animals (Haraway, 2007) or bacteria (Lowe, 2010). The
department Director introduces the work of the lab, focusing on the
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GIONATA GATTO
di e sit of aspe ts o posi g Halle is life. The plant is a hyperaccumulator
of Zn and Cd and grows in areas polluted with heavy metals deriving
particularly from industrial uses. Noteworthy, here, is the explanation of a
recent work, which explored a pla t s defe e h pothesis, that is, a meaning
sta di g ehi d Halle i s p o ess of etal intake. Recent experiments
demonstrated in fact that the accumulation of Zinc and Cadmium is
ecologically beneficial for many ecotypes of this plant. The Hamburg
accession, for instance, employs the toxicity resulting from the combination
of metals as a mode of defence from the feeding action of lepidoptera Pieris
Napi, sawfly Athalia Rosae and the insect phaedon cochleariae, enhancing at
the same time the elemental defence of the ecotype (Kazemi–dinan et al.,
2014). The resilience of Halleri is thus associated to its situated modus
operandi, itself constrained not only to the anthopogenic disturbances of
the territory, but also to the climate, the interaction with other species such
as animal and insect and the conformation of the plant –whose roots rarely
exceed the depth of 20–30 cm. The bodily shape of the plant, especially the
root apparatus, articulates itself specific affordances, it is the way exploited
from the plant to draw the boundaries of an ecology that is situated within
the spectrum of a broader ecology. In order to experience some actual
vegetal life, I am accompanied to visit the laboratory, part of which is used
as a cultivation area. Here theory becomes an empirical introduction to the
concept of biodiversity, which often occurs when plants are discussed in
relation to their environment. Inside the lab, arranged in rows, at least two–
hundreds different ecotypes of the plant are labelled one by one, each with
a tag featuring a symbol, a date of collection and the provenience of each
specimen (fig. 2). German, Austrian, French, Italian ecotypes grow here as
more–than–human witnesses of the different disturbances emerging from
the past of very situated places. The identification of Halleri in the
environment, as one scientist explains, does not always require a close
viewing, as this species can colonize its territory, to the point of becoming
ubiquitous within certain areas and conditions.
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Geo–speculating with a Hyperaccumulator
Figure 2 Two specimens of A. Halleri from the lab of plant physiology, Ruhr–
Universität Bochum.
As for most of plants, size is one of the features that qualify the well–
being of a specimen: as bigger as the plant is, as better are its growth and
ep odu tio o ditio s. A e a i atio of Halle i s oots sho s also that
those plants propagate not only vertically, but also horizontally. On the
roots are positioned the gems of the plant, serving the reproduction, a
egetal featu e that o t i utes to Halle i s pe e ial life, si e i te
makes survival easier at the ground level and the resources can be
economized in preparation for the spring. At the same time, winter makes
Halle i s od d i dli g to the poi t of e o i g diffi ult to lo alize, hi h
is one of the reasons why this visit to the lab happens in May and not
earlier. Laboratory life, if you will, for plants is different from that of a real
environment. As such, even though I am offered some vegetal clones for
my investigation, we ultimately end up discussing actual sites, with a focus
on North–Rhein–Westfalia. Together with the laboratory Director, we
identify a site located 100 Km away from the department, known from the
scientists to guest a population of the hyperaccumulator. The motivation of
proximity to the laboratory had here strategic purposes. It was interest of
the author to shade light onto the mechanisms through which a speculative
design installation could link plant physiology studies, a contaminated site
and the public perception of value within the relation human–land–plant.
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GoogleEarth and map overlaying: assemblying a
h pera u ulator s geo–historical account
The prospect of embarking on an ecological journey to hunt
hyperaccumulators in a contaminated site presented a series of dilemmas
from the planning phase: how to geo–locate the area, identify the Halleris
and draw a link between those plants and the temporalities of their land?
Geo–speculating with those hyperaccumulators and their territory involved
here two succeeding phases. The first, analysed in this section, took place
before visiting the site and consisted in anticipating plausible geographical
positions for the different populations of hyperaccumulators, scripting this
way a path to walk across the land; the second happened on–site and was
concerned with the identification of a mode to empirically explore the
relations between a plant population and the existing contaminants.
The information gathered in the laboratory included descriptions
concerning the territory, its GPS position and the characteristics of the place
he e the p ese e of Halle i s as previously recorded. A web research,
conducted at a later stage to collect supplementary material, reveals that
the site is a former mine, built in the 19th century for the extraction of Zinc
and currently contaminated with several heavy metals. The supplementary
suppo t of a old i e s pla adds isual data o e i g the spatial
e te sio of the i e s fo e e t a tio appa atus. O the ap, written
descriptions usefully articulate the proliferation of human activities occurred
during the flourishing years of the mine. The indications specify the position
of the f oth floatatio s zo e, used to he i all sepa ate the i e als; the
thickening zone, where a gravity–based process divided selected particles
from a liquid element; a tailings zone, used for the sedimentation of the
post–processed mineral. The use of Google Earth –a visual and web–based
geographical information program, positioned over the coordinates received
from the university, offers simultaneously an aerial perspective of the entire
area, disclosing what currently remains of the ancient mine. The program
features a function of map overlay, allowing the superimposing of different
thematic maps into a single mode of visualization. Introduced from
landscape architect Ian McHarg (McHarg, 1992), the method of map overlay
is an instrument designed to originate graphical models of geo–spatial
content and mainly used to visualize alternatives in the configuration of
space.
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Geo–speculating with a Hyperaccumulator
Figure 3 Map overlay on GoogleEarth, including the old mine planimetry.
The support of Google Earth, combined to the process of map overlay,
proves here to be particularly useful as it enables to display both, that the
territory of the mine has actually returned to be entangled with nature, and
that its current spatial morphology still reveals part of its former functional
settings. Such processes of isual asse lage of the site s histo oupled
with its actual geography, formed the basis of a scheme to begin an
investigation across the multispecies territory and processes of the mine
(fig. 3). It is from here that the physical exploration of the site begins.
From the lab to the site: following Halleris to
retrace the story of a mine.
How can we expect to appreciate more–than–human sociality if we
a t get a ou d the li itatio s of spe ifi all hu a k o ledge?
(Tsing, 2013, p. 28)
In this section I discuss an empirical account of my explorative path
within the area of the former mine, in the perspective of drawing a rationale
behind that journey in a multispecies ecology. My movements across the
land were inspired from the work of Tsing and her writings on the concepts
of Assemblages and Bodily Forms (2013, pp. 31–32), which Tsing uses as
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ethnographic concepts for understanding the societies of mushrooms as
exemplars of more–than–human collectives. Both notions became
particularly helpful to perform the sampling of some hyperaccumulators
across the ecosystem of the mine, of which this paper reports some of the
key passages.
The period in which the walk took place was middle June 2016, a month
in which the Halleri, according to the laboratory, should be distinguishable
in the natural environment, its body well exposed with a bloom of small
white flowers. Although a metal bar partially restricts accesses, most of the
entry points of the mine are open to pedestrians, as a result of the land
forming now part of a mining trail (Sauerlaender–Besucherbergwerk, 2010).
Both, photographs of Halleris taken in the la a d the i e s pla i et
support my walk, which benefits at the same time from the aid of mobile
GPS. My work of plant shadowing starts from the main entrance, from
where a gravel path links together the various areas of the mine. From there
I head north–west, towards a zone denominated Schwimmberge–Halde,
that forms part of the former mine s asi s. Here the morphology of the
terrain comprises a sloping ditch, whose entire bed is constellated with a
lush group of hyperaccumulators. The closer I get, the more I realize that
some of these specimens , compared to the ones seen in the lab, feature
larger leaves, most of which shade from green into purple tones. This is
particularly observable on those individuals that have a greater biomass
compared to most of the other plants, as if their longer persistency on the
ditch procured them this sort of aesthetic detail. What are the reasons for
this oversized plants to feature this colour in such a delimited niche of land?
Moreover, the hyperaccumulators that live there look extremely healthy
and feature undamaged leaves as if the presence of other vegetal, insect or
animal life could not influence their well–being. A causal connection
between the geography of this place –where years of rain's drainage
descending from the overhanging hill may have saturated the ditch bed of
Cd and Zn and the healthy shape of the hyperaccumulator emerges as a
possible hypothesis of more–than–human relations. Rather than focusing on
the scientific reliability or efficacy of such hypothesis, what gains relevance
here is another kind of empirical evidence brought about from the
h pe a u ulato s o ditio of e iste e, i that ei g the e the pla t
unequivocally witnesses, expresses and responses to its circumstances
(Brenner et al., 2006). Throughout this walk, the act of viewing therefore
becomes entangled with speculative practices about formulating hypothesis
that cannot be empirically verifiable on–site, but have the advantage of
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Geo–speculating with a Hyperaccumulator
opening onto the agency of these vegetal organisms (Gabrys, 2012, p. 2929).
To a certain extent, it is the very incompleteness of this practice that
motivates the exploration of speculative hypothesis and supports my
movements across this territory.
Figure 4 The location of the first sampling.
I decide to photograph the area, geolocate my position and sample a
ouple of spe i e s. The sa pli g p o edu e i o s that see i the la s
greenhouse, even though here I make use of commercial yellow tags, where
I annotate information such as GPS coordinates, lo atio s descriptions and
the physical aspect of each sample (figg. 4 and 5). Whilst I dig the terrain of
the ditch, using gloves as a precaution to avoid exposure to metal
contaminants, I annotate that the soil here is soft, dark and damp and that
the roots of the plant extend further than usual, sometimes reaching a
depth of almost 30 cm.
Figure 5 Sampling protocol: GPS tagging and manual digging of a specimen.
From the area of the former pools, I move South, following a narrow
green trail and enter another zone of the former mine apparatus, still part of
the Schwimmberge–Halde and yet different from the previous location. The
territory here features a wide sloping meadow, fully covered with another
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group of Halleris. These plants are smaller, and yet distributed everywhere
across this side of the hill (fig. 6), carpeting the land of dense white spots.
The constant exposure to the sun of these individuals does not seem to help
growth, in fact the height of these specimen ranges between 15 and 25 cm,
with shoots that are still small, or at least smaller than in the previous
location. Observing this place, the impression is that these Halleris colonized
the entire area, playing a central function in its ecology, being that, apart
from a few taller plants, nothing else is similarly distributed. I lay down and
sample a specimen. The soil is brown and drier than the previous, and the
oot s appa atus of the sample looks underdeveloped compared to the
other, with depth reaching a maximum of 15 cm. The roots however
developed horizontally rather than vertically and their extension is
entangled with the body of adjacent Halleris, to the point that it becomes
difficult to identify where an individual ends and another begins. This
sharing of roots might explain the ubiquity of the hyperaccumulator, in a
zone where a combination of moisture s la k, su s exposure and
contaminants do not facilitate its vegetal growth. There seems to be no
dominancy, but a sharing of available resources happening underground,
throughout organisms and entities composing the soil of the meadow.
Figure 6 The Schwimmberge–Halde, location of the third sampling.
Once the sampling is complete I walk uphill towards a tailings zone
where post–processed material was accumulated during years of mining
practise (fig. 7). Here, the population of Halleri is distributed non–
homogeneously between the leftover rocks scattered on the hillside,
technofossil records (Zalasiewicz et al., 2014) of past land functions. The
Halleris that I sample here are rooted halfway on soil and leftover rocky
debris. I pull out a specimen anchored halfway between the terrain and a
rock and observe the extension and composition of root apparatus, even
though aware that what I wish to see cannot come through by a simple act
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Geo–speculating with a Hyperaccumulator
of viewing. On the rhizosphere of Halleris in fact, metal–tolerant bacteria
play important roles in improving the fitness of the ecotype associated to
the extraction of Zinc and Cadmium (Farinati et al., 2009). The root
apparatus of this species cooperate with at least six different species of
metal–resistant bacteria that promote the growth of the plant, enhancing
the solubility of the metal and thus the uptake process. Those communities
of bacteria, which are unique for each hyperaccumulator species and their
environment, contribute to define the ecotype of each of these plants.
Figure 7 The tailing zone.
At completion of the sampling procedure, the vegetal specimens were
moved into the functional settings of Geomerce and their extraction
performance proposed within the context of a 4–days event that took place
in Dusseldorf. Even though this work does not reflect on the outcomes of
the ISE s se si g p a ti e, it seems relevant to briefly report about the
graphics printed during the course of the installation from the mechanical
plotte s. C ossi g data f o the olle ted Halle i s pe fo a es ith the
size of the area and real–time value of Zinc in the LME produced a series of
numeric values that functioned as a geo–speculative mode of visualization
for the hidden value of the mine s e olog , i the o te t of a futu e ag o–
financial economy. Such way of experiencing data for the audience of the
installation opened up to a further series of debates and activities,
facilitating the discussion of possible opportunities of becoming for that
territory.
Conclusion
In this paper I have focused on a particular instance of human–plant
engagement, reflecting simultaneously on possible ways of writing about
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vegetal agency in disturbed territories. The notion of geo–speculation that I
have introduced is intended as a process of exploring and examining
possible futures associable with multispecies geological phenomenon that
has driven the series of field–work activities connected to my journey across
the land of a former mine. The research process presented here revealed
how geo–speculating can be also understood as an act of anticipating and
conducting research across multispecies territories, transdisciplinary
practices and modes of vegetal being. Visualization software programs
involving GIS (Geographic Information Systems) for instance, coupled with
modes of map overlay demonstrated the potential of revealing
infrastructures of not–yet–visible territories and drawing temporal
associations across times and spaces. On–site, ethnographic practices driven
from acts of viewing (Gabrys, 2012) motivated the emergence of
speculative hypothesis that embedded the potential of opening onto the
notion of plant agency. I argue that the intrinsic methodological
incompleteness of such practice, rather than being interpreted as a
limitation, should be viewed as an opportunity for occasioning the
understanding of more–than–human processes and supporting ways for
exploring multispecies narratives. Finally, the described cross–disciplinary
collaboration with a laboratory of natural sciences, whose proximity to the
exhibition venue and land under question were chosen as two fundamental
prerequisites, arguably facilitated a process of synthesis of situated science
and its territorialization within the framework of a speculative design
installation.
Acknowledgements
The author wishes to thank: Stimuleringsfunds for supporting the
participation to this conference; Alex Wilkie (Goldsmiths University of
London) and John McCardle (Loughborough University) for reviewing this
work; the department of Plant Physiology of Ruhr–Universität and the Plant
Sciences group from the University of Wageningen for the scientific advice;
C–CIT for the technical advice.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
#ViewFromTheOffice:
Reconceptualizing the Workplace as a
Cross–channel Ecosystem
Andrea RESMINI*a, He TANa, Vladimir TARASOVa and Anders ADLEMOa
a
Jönköping University
People work on their phones while commuting, on portable computers in
offee shops, o a agi g st ategies o Fa e ook. Wo k hou s spill o e
evenings and weekends. Personal and company–sanctioned devices are used
in combination. Generational gaps separate digital immigrants and digital
natives and the way they project technology into their lives. The workplace
identifies less and less a dedicated space: any place offering the right
affordances is the right place for work.
This paper details a pre–study carried out in 2015 on public and private
workplaces in Småland, Sweden. The study used contextual semi–structured
interviews and ethnographic observation to capture processes and behavioral
patterns with the aim of assessing the impact of technology on the
workplace, describe challenges and opportunities. The study conceptualizes
the workplace as a digital/physical ecosystem resting on three fundamental
shifts: the design shift towards user experience; the cultural shift towards a
connected society; the demographic shift towards Millennials and Gen–Zers.
It identifies several technological, spatial, and organizational stress points,
such as the reduction in private digital and physical space and the general
misalignment and disconnection between digital and physical processes, and
concludes with some general design observations.
Keywords: Workplace; user experience; cross–channel; ecosystems
Introduction
#ViewFromTheOffice is a well–known hashtag used to share pictures of
o e s u e t o kpla e o social networks such as Twitter or Instagram.
These a e usuall photos of a thi g ut hat e ould o side a offi e :
*
Corresponding author: Andrea Resmini | e–mail: andrea.resmini@ju.se
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ANDREA RESMINI, HE TAN, VLADIMIR TARASOV, ANDERS ADLEMO
hotel rooms, beaches, airports, gyms, trains, and planes are some of the
places commonly featured. Nonetheless, these pictures do not lie: they are
meant to capture and document a transient working space usually
structured around some kind of portable technology, laptops, tablets, and
smartphones, coupled with urban or mobile connectivity.
Undoubtedly, personal portable computing devices do not only allow us
to aptu e diffe e t ie s f o the offi e , o si pl e a le us to
temporarily turn an airport chair into a meeting space, but are also
themselves part of our work environment. We work in digital space, through
software applications and processes, for a consistent part of the time.
Technologies such as email have become central to most workflows, with
data suggesting that employee perception is that of worsening conditions
due to an increase in the workload because of them (Purcell and Rainie,
. Fu the o e, as u h as ou offi es i lude pu li spa es su h as
airport lounges, our digital landscapes now include both organization–
owned platforms and non–traditional calendaring and productivity
platforms such as Trello or Slack, Git or Google Docs, which emphasize
openness, distributed control, and the possibility of a constant public–
p i ate i fo atio flo that is ot usuall o siste t ith a o ga izatio s
own walled garden.
Smart Housing Småland
In an effort to shed some light on what the workplace of tomorrow
might become, the team conducted a 6–month pre–study research project
on local small and medium enterprises (SME), partially financed by Smart
Housing Småland (Resmini, 2016; Tan et al., 2015).
Smart Housing is a regional initiative in Småland, southern Sweden,
which supports and researches both innovative and sustainable building
solutio s usi g t aditio al ate ials su h as ood a d glass, a d s a t
environments using technology to improve living spaces. Smart Housing
emphasizes innovation and business development in small and medium
enterprises, since these nationally dominate the relevant industries with a
staggering 99.9% (Holmström, 2016), and pursues a long–term vision of
being positioned as a leading international node in sustainable housing and
building, reinforced through its consolidation of strategic global alliances in
research, education, and market development.
While S a t Housi g s sta ti g poi t is e isti g e elle e i the a eas of
wood and glass construction, digital technology, open innovation, and user–
168
#ViewFromTheOffice: Reconceptualizing the Workplace as a Cross–channel
Ecosystem
centered design methods are strongly supported as central to meeting the
future housing needs of consumers and advancing the architectural quality
of the built environment.
Complexity and socio–technical change
The #ViewFromTheOffice pictures testify a change in the way we identify
the workplace. Its boundaries are being renegotiated, both in space, where
e ofte a si gle, ide tifia le lo atio o ph si al offi e does ot o tai
or exhaust the entirety of work–related tasks and activities (Harrison,
Wheeler and Whitehead, 2003), and in time, with work and leisure hours
bleeding into an uneasily managed continuum, especially in the service
industry. Through consumer–grade technology and the changes in turn the
accepted use of such technology has produced in society, any place can be
the workplace under the right circumstances. We work from home, we reply
to mail on the go, we fill in spreadsheets on the beach, we conclude a deal
at the airport. As a result, the spatial and temporal boundaries of the
traditional workplace are changing.
The o kpla e also fa es a de og aphi halle ge as digital ati es
start to work side by side with so– alled digital i
ig a ts P e sk ,
.
Millennials, those born 1980–1997 (Fry, 2016), are entering the job market.
In a few years, Gen–Zers, born 1998 on (Edwards, 2015), will follow. These
demographic groups draw no distinction between digital and physical
(Floridi, 2016): their members grew up in a world where information
circulates rapidly and effortlessly, where personal technology means
iPhones, consoles, and wearable devices, and where communication means
asynchronous, share–on–the–spot, technology–mediated informal
exchanges (Smith, 2011). They consider digital a given, and they easily flow
between public and private, the workplace and the home, often through a
BYOD, bring–your–own–device, approach which can generate advantages,
like employee satisfaction, productivity gains, increased flexibility, and, at
times, reduced costs, but also present new challenges regarding security,
device compatibility and support (Capgemini Consulting, 2013).
The workplace as an ecosystem
Working from theories of conceptual blending (Fauconnier and Turner,
1998), Benyon (2014, p. 95) has introduced the concept of blended space,
defi ed as he e a ph si al spa e is deli e atel i teg ated i a lose–knit
169
ANDREA RESMINI, HE TAN, VLADIMIR TARASOV, ANDERS ADLEMO
a ith a digital spa e . This le ded spa e is a e t pe of spa e ith its
own emergent structure, offering a novel, different user experience. Benyon
maintains that four basic characteristics, ontology, topology, volatility, and
agency, constitute the structure of a generic space shared by both physical
and digital spaces: these must be carefully considered to design a good user
experience.
While Be o s o eptualizatio is o e ed ith the le di g of
digital with an underlying single physical location, for example a room, a
more systemic perspective was introduced by Resmini and Rosati (2011) and
more recently formalized by Resmini and Lacerda (2016). They consider how
people choreograph their experiences freely connecting products and
services through technology and propose an approach that is strategically
concerned, not with individual artifacts such as a piece of software, a mobile
de i e, o a lo atio , ut ith the digital/ph si al e os ste esulti g f o
actor–d i e hoi e these a tifa ts a e pa t of ‘es i i a d La e da,
,
p. 3). Actors, tasks, touchpoints, seams, and channels are the primary
elements of a cross–channel ecosystem. In the context of the workplace,
this is a systemic view that embraces all the layers in the model (fig. 2).
Hence, we posit that the workplace is best approached systemically as a
cross–channel ecosystem in blended space, a semantic construct spanning
digital and physical. We also observe that a cross–channel ecosystem
creates a distributed blended space of action which can be locally modeled
th ough Be o s fou ha a te isti s a d s ste i all th ough ‘es i i a d
La e da s ele ents.
Methodology
The Småland region is a mature SME environment: technology–wise,
most companies, if not all, have in place a legacy ICT infrastructure and the
research team considered it part of the problem space. Organization–wise,
the demographic shift towards Millennials and Gen–Zers and the flatter,
tech–supported, transient organizational structures recently emerging in the
workplace (Denning, 2014) introduce new challenges. Design–wise, the shift
from performance to experience (Wright, McCarthy and Marsh, 2001), the
emergence of a BYOD approach and the pervasiveness of information
access, consumption, and production create new friction points and new
opportunities.
A simple 4–layer model was introduced to take these observations into
account (fig. 1): technology is at the bottom, as the necessary infrastructural
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#ViewFromTheOffice: Reconceptualizing the Workplace as a Cross–channel
Ecosystem
layer; the spatial configuration of the workplace, its spaces and locations,
comes next; then the application layer: software, devices, and processes;
and finally, the organizational superstructures. It is important to note that
these layers reflect a scaffolding architecture and do not bear any indication
of value or importance, but rather reflect an increase in the speed of change
from bottom to top in accordance with pace layering theory (Brand, 1995).
The rationale, which should be tested in future studies, is that the
technological infrastructure is treated as mature, proven, and relatively
stable in the Swedish SME space, leading to slower change rates than those
we currently have at all upper levels under the socio–technical pushes and
pulls identified above.
Figure 1 A (simplified) 4–layer model of workplace structure.
Thus, in respect to the goals of the project, the technological layer was
considered to be a constant and emphasis was on understanding the
workplace as a system of systems in which employees merge activities,
processes, and artifacts, from the workplace space to software to tools and
devices, into complex experiences, in accordance with Resmini and Lacerda
(2016).
This led to a revised model (fig. 2): employee experience, as identified
through information architecture and user experience, is a vertical process
across the different layers whose technological foundations rest on an
enterprise architecture, either implicit or explicit. This process is supported
by a parallel ontological system that goes all the way up to business process
management on the organizational layer.
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ANDREA RESMINI, HE TAN, VLADIMIR TARASOV, ANDERS ADLEMO
Figure 2 Revised 4–layer model of workplace structure.
The study involved two external partners: the Länsstyrelsen in Kalmar,
Sweden, a mid–sized public organization of roughly 200 employees and an
extremely interesting case as they were preparing to move into a
completely new open space; and Pdb in Jönköping, a private consultancy
company employing around 60 people and working with enterprise
software.
Research was conducted on site through 12 one–hour, semi–structured
interviews and through direct observation of the different spaces and daily
routines in the two companies across several visits to their offices in Kalmar
and Jönköping.
The interviews were transcribed, analyzed, and discussed in–team.
Subsequent meetings were conducted with managers of the two
organizations to share and discuss preliminary results, and a final report
with conclusions and indications for further research in the area was
delivered to Smart Housing Småland.
Interviews and on–site observations
Samples in qualitative research are usually purposive, with participants
selected because they are likely to generate useful data for the project. In
this pre–study, the twelve interviewees were suggested by the stakeholders
following a request from the team to meet a significant cross section of
employees in the two companies.
The participants included administrative workers, knowledge workers in
different sectors, managers and one of the CEOs, all present in the
workplace some or all the time. The interviews summed up here for brevity
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#ViewFromTheOffice: Reconceptualizing the Workplace as a Cross–channel
Ecosystem
and clarity are those with the Head of Internal Services (L1) and an
administrator (L2) at Länsstyrelse , a d ith the o pa s CEO P a d a
accountant (P2) at Pdb.
The interviews were conducted on–site, during normal working hours,
and mostly in Swedish, with a few questions asked in English when
interviewees felt comfortable with the language. Observation was carried
out through note–taking and the capturing of pictures by means of the
tea s s a tpho es a d a e a du i g t o diffe e t half–a–day visits.
Head of Internal Services, Länsstyrelsen
The Head of Internal Services at Länsstyrelsen considers most of his work
as organizational in nature. Flow is primarily digital with a clear–cut
separation between personal and work–related devices and activities:
L1: I use my mobile phone. And then, I have an iPad.
Q: Is that mostly for mail or?
L1: … the mobile phone is for calling too, my iPad is to make sure I
turn up on time. I have a calendar and I check my emails.
Q: Are those yours, your personal items, or are they office items?
L1: The iPads a e offi e ite s. So, so it s o e ted to
o k email
and to my work schedule.
Corporate–owned, personally–enabled (COPE) tablets were one of the
major friction points between what was possible to do and what the actual
use was.
L1: So, the only thing I really can use (my iPad for) is my (calendar)
a d
e ail, hi h ea s I do t eall ha e use fo a iPad.
Q: Why is that? Is that because of architecture?
L1: It s the IT a hite tu e, eah.
Q: Are there security concerns as well or?
L1: The e s a lot of these .
The Head of Internal Se i es jo is p i a il o e ed ith
maintenance and optimization of day–to–day practices: interviews revealed
how attention is mostly devoted to information flows, to decrease the
inevitable and very visible frustration employees experience because of
o ki g a oss digital a d ph si al p o esses: I o k ith p o esses a d
the t ... to ake the
isi le . P o esses ust o k togethe e e
he the ha e opposite o o fli ti g goals su h as eli i ate all pape
a d sto e a op of the o plete pape t ail .
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ANDREA RESMINI, HE TAN, VLADIMIR TARASOV, ANDERS ADLEMO
L1: If we get it in on paper, we do digitalize the information and
make sure it comes in to our IT systems and then distribute it
indoors, digitally. Too much anger, frustration.
An important part of the duties assigned to the Länsstyrelsen involves
field work with local farmers and estate owners. Improvements are being
considered:
L1: We e talki g a out getti g o ile a d idth i o e of ou
cars (...), so when they go out they can take the laptop with them and
they can access all our information digitally and have a printer for
documents. (...) (m)eet the farmer, (...), document their decisions at
(the) site, give the decisions. (...) (T)hat is a way of speeding things
up.
Administrator, Länsstyrelsen
Administrators at Länsstyrelsen are tasked with this field work, two–
th ee da s a eek, e if i g that fa e s appli atio s fo fields a d
pastures, for which they receive EU money, are legitimate and truthful. This
is not a Länsstyrelsen–initiated process: administrators intervene after an
application to the Ministry of Agriculture (Jordbruksverket) is filed, and they
constantly share information with outside systems and entities. For this
reason, administrators require a private space where they can take private
calls, and the possibility to easily access meetings rooms when face–to–face
conversations are necessary.
Administrators estimate they mostly interact with other Länsstyrelsen
staff first and with farmers second, mostly via phone calls. The workload
oscillates through the year, with a peak following application calls in late
Ap il a d a othe o e i O to e , a d i te ei g slightl o e uiet .
In the field, administrators are provided with a smartphone and a
handheld GPS device, both COPE, and use traditional paper maps as an
additional source of information to supplement the small–screen GPS device
which can be difficult to read or use in specific situations.
L2: We use mobile phones and one of those handheld computers
GPS that ha e a ap a d so o … a d pape e sio s of maps too
e ause it has su h a s all s ee … a d ou do t see that ell o
it.
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#ViewFromTheOffice: Reconceptualizing the Workplace as a Cross–channel
Ecosystem
On–site use of the smartphone is mostly connected to taking pictures
that are then geotagged. During this process paper maps come in handy
again:
L2: We use the mobile phone to take photos, document on it
(inaudible) in it there is a GPS so you see where you are on the
pasture grounds, for instance. But then you need to have a paper
map anyway because the picture is so bad on the GPS.
The smartphone was identified repeatedly during the interview as the
offi e s, e p essl used fo outside o k o l , to the poi t of de i g
possession of one:
Q: Do you check mail) on your computer or on your smartphone?
L2: The o pute , I do t ha e a s a tpho e.
When in the office, chat tools are used extensively to quickly solve small
issues. Chats are not considered a communication tool, but rather a
problem–solving tool.
L2: We also ask ea h othe a lot of uestio s ia hat … . That is the
way to go if you want a quick answer.
The interview revealed that while mail occupies a secondary role in the
ad i ist ato s o kflo e ause of the ti e the spe d out of the offi e
and because they manage most of their interactions via the application
verification process software, handling it was nonetheless considered a
burden.
A ad i ist ato s ai o k p o ess as des i ed as a o ple
digital/physical series of steps (fig. 3): back from an on–site visit, it takes
three hours to register a case. First, images and data are transferred from
the phone and from handwritten notes to a computer. This is a manual
process: folders are created to sort sources out. Then maps and areas are
edited through a dedicated application, and documents created for the
applicant and managed through email. Then a case management application
is accessed to register all the information concerning the current
application. When the case is correctly filed, a printout is sent to colleagues
who continue the process. This case management software was
characterized as requiring too many steps even for routine operations and
as difficult to use.
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ANDREA RESMINI, HE TAN, VLADIMIR TARASOV, ANDERS ADLEMO
Figure 3 The administrator s main work process.
Overall, the paramount concern administrators have is of an
uninterrupted communication both at the organization level, between the
Ministry and the Länsstyrelsen, and internally, where a clear understanding
of how the different in–house workflows interact is crucial.
CEO, Pdb
Th oughout the i te ie , Pd s CEO st essed ho o
u i atio
among the different units and between staff members is the most important
issue he and the company face daily and one that is not easily solved by
technology alone, even though he submits that technology should
i flue e o i spi e staff i te a tio s a d help break this spoken/written
word barrier .
Communication via email is such an integral part of work routines at Pdb
that is practically taken for granted. All the same, it is not considered a
useful et i to ua tif o e s o k as the CEO does ot a t to o fuse
o
u i atio , a positi e i te a tio , ith ail e ha ge , a ea s he
sees suffering from the lack of immediate feedback of verbal conversations.
When correspondence evidently becomes self–serving, he steps in and
send(s) a mail (that says) stop sending mail! Meet (face to face) .
The CEO describes the company as a competence organization, where
relationships play an important role and which is run in a rather traditional
way, and where meeting face–to–face is a key moment for both daily
operations and specific project work. While conceding there could be
technologically–apt ways to go beyond physical interaction, he still
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#ViewFromTheOffice: Reconceptualizing the Workplace as a Cross–channel
Ecosystem
maintains the necessity of individual, face–to–face management. When
asked if he sees his work as tied to the physical space of a specific
workplace, he maintains that it is not so and that there is a complex system
of s
oli o pa st u tu es that is tied to the idea of the oss offi e :
P1: I do t thi k
jo eeds to e do e i
oo , that is t ue
and) it is actually a limitation. Because that room has a lot of
symbolic (value), all sorts (of it), so that you know.
Q: So, you are making a conscious decision not to (meet staff there)
sometimes?
P1: I think it is much better to see people in other contexts, some
other room, I think that is important.
Accountant, Pdb
The a ou ta t s ai ole is that of taki g a e of fi a ial ope atio s.
She carries out her tasks alone by means of a desktop computer, three flat
screens, a laptop, and a smartphone, reporting directly to the CEO once a
week. At times, she takes care of her assignments when on holiday:
P2: No od does
o k he I o holida . Although I do t
really mind: I have a place at the west coast where I stay most of the
time. I can work from there if (I) want to.
She uses one software application for invoicing, several custom Excel
spreadsheets, and mail, which constitutes most of her communication work,
but she says paper is still a large part of every workflow, especially in the
form of documents coming in from third parties.
Results
On–site observations and interviews were used to conceptualize how the
two workplaces, in the light of their different structures, goals, and
organizational pains, can or cannot be described as functioning cross–
channel ecosystems in blended space in accordance with the introduced 4–
layer model.
Interviews at Pdb illustrated how the company aims at creating an
i spi i g e i o e t removing or refitting the remaining legacy spaces
(such as large rooms for executives) to respond to new needs. The Pdb
workplace can be clearly described, in the terms of this paper, as trying to
establish itself as part of a larger cross–channel ecosystem.
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ANDREA RESMINI, HE TAN, VLADIMIR TARASOV, ANDERS ADLEMO
Länsstyrelsen was, on the other hand, committing itself to a major
spatial change with little consideration for its systemic implications.
Admittedly, management was aware of how the open plan will change the
a staff o ks, si e the o t e hai ed to thei desk , the ill take
(their) computer a d go so e he e else a d o k a d do the sa e if the
need to meet a group of people to sol e a p o le . Still, a u de sta di g
of the complex feedback loops this would create is absent. For example, the
new workplace requires the implementation of a Wi–Fi network (they have
none today), and this will move the line between public and private usage of
devices and allow an increased flexibility than stationary computing does.
Tablets are considered for all administrative roles.
Interviews show how changes in this layer will also reverberate through
the other layers, as per our model, challenging the conceptualization of
work hours and of the office space as a single, monolithic place, and
expanding workflows into ecosystem space. Management seems to consider
this positi el : we (then can) have workers who have iPads (...) with them
all the ti e a d I do t eall a e he e the sit a d o k .
The misalignment between digital and physical is especially evident at
the application layer. At Länsstyrelsen, paper still is, and will remain in the
foreseeable future, an important part of the workflow because of
accountability and governance policies. At Pdb, on the other hand, paper is
considered as mostly a necessary evil when dealing with partners or third–
parties, but is slowly being pushed out of internal workflows in favor of
digital for all important conversations, or of face–to–face communication for
less strategic ones.
At Länsstyrelsen, data and process security is a priority. Ostensibly, this
can probably be said to be true of most public structures. Security concerns
make staff consider the adoption of BYOD devices into workflows as
ambiguous: employee perception as it results from the interviews and
observations is that COPE devices, and especially smartphones, come
th ough as a i t usio to o e s p i a a d a limitation of personal space.
An opening to POCE (Personally–owned, Company–enabled) devices might
be able to make a difference in such scenarios.
At Pdb, these concerns are largely superseded by the necessity to
communicate from everywhere and offer, especially to consultants on the
field, a a to o k that a i izes thei ti e a d the o pa s.
While at Länsstyrelsen tasks are executed twice or more, as paper
becomes digital and then turns physical again across several workflows, at
Pdb the uneven balancing of physical and digital often transports bad
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#ViewFromTheOffice: Reconceptualizing the Workplace as a Cross–channel
Ecosystem
practices from one domain to the other. Mail threads become strained
conversations with little bearing on actual project outcomes, affecting
productivity; face–to–face conversations concerning workplace processes
must be turned into handwritten guidelines that are then turned into digital
documents to be circulated.
Both organizations support working from home and working from
remote, but security procedures (some required by law, some imposed by
current architecture of processes and software) make it a stressful activity.
BYOD devices are problematic at Länsstyrelsen: access is often a matter of
rank and employees see few advantages and plenty possible intrusions.
Consequently, day–to–day work experience is hampered or hindered by
the absence of seams between touchpoints in physical and digital space as
employees struggle to connect disjointed flows using ad hoc fixes to bridge
the two domains. This is especially visible in on–site operations at
Länsstyrelsen. Direct transfer of data from the field to central systems is
often impossible because of technological limitations, and staff resorts to
notes on paper that need to be re–entered when back at the office. Such a
procedure is conductive of delays and potentially prone to errors.
Employees experience the workplace as a badly implemented cross–
channel ecosystem, a non–functional distributed blended space where
digital and physical collide and where personal needs (and personal
resistance to more and more diffusive control) go head to head with
workplace routines.
Conclusions
We posit that to be able to mend this broken relationship and make
ongoing and foreseeable trends contribute to improving the quality of the
workplace experience instead of making it challenging, a shift needs to
happen in the way we approach and design the workplace. Following our
diagrammatic view (fig. 2), we maintain that the workplace needs to be
understood as a semantic construct first, as work–related tasks are
performed anytime and anywhere, where technology, physical space,
activities and applications, and organizational structures are kept together
through the concurrent work of the cross–layer constructs that allow
employees to make sense of the overall architecture.
To this extent, we propose that such reformulated design process should
consider that first and foremost the workplace is a cross–channel ecosystem
in blended space. It does not identify a single physical location, but rather a
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ANDREA RESMINI, HE TAN, VLADIMIR TARASOV, ANDERS ADLEMO
complex ecosystem spanning a number of different and ever–changing
locations in digital and physical space connected through information flows
(Resmini and Lacerda, 2016).
Because of this, the workplace is a loosely joined structure. This implies
an acknowledgment that the sort of changes that at Länsstyrelsen seem to
be connected only to the spatial layer and at Pdb to the organizational layer,
have pervasive, ecosystem–level resonance and should be handled as such.
Top–down approaches, such as the move to an open space layout, do not
consider what the interplay between the layers allows for: they create
organizational resistance as they move the bar towards a loss of personal
space and an increase in control in both physical and digital space; they
seemingly offer no benefits, while these belong to different layers and to
the ecosystem. It must also be noted that the technological infrastructure in
place already allows us to reconfigure the workplace as a loosely joined
structure in more than one of the layers we used as a model: through
emergent cooperation in transient teams via software and co–location, but
also by making the home, or the airport, a time–limited part of the
workplace.
As these changes impact the different layers, the workplace becomes
many different personal workplaces. Within an ecosystem enabling multiple
possibilities for action, employees can go through their routines in
independent ways involving different configurations of the same base pool
of tools, processes, locations, and people.
Figure 4 synthetically represents three hypothetical paths within a
si plified Lä sst else e os ste , ased o the ad i ist ato s i te ie
(in three different shades of gray). The hexagons represent touchpoints, the
individual points of interaction that allow to move a task along to
completion. The presence of a seam, a threshold between touchpoints,
allows progression. Lighter hexagons represent unused existing touchpoints
and resources. Through consistent modeling of the employee experience at
the ecosystem level, processes can be made visible, actionable, and
understandable, solving one of the major issues described in the interviews.
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#ViewFromTheOffice: Reconceptualizing the Workplace as a Cross–channel
Ecosystem
Figure 4 Hypothetical paths in an office Ecosystem.
The workplace is open 24/7 365 days a year. A loosely joined and
personal workplace should allow productive access outside of standard
office hours, extending its spatial flexibility into the time dimension.
This #ViewOfTheOffice proposal spans digital and physical to create a
new idea of the workplace as a distributed, employee–constructed,
transient, and flexible place. It presents many challenges, not least those
related to data and process security, trust and control, but it also leverages
the opportunities offered by current technology from a systemic perspective
and reconceptualizes the workplace in terms that support the ongoing
socio–technical changes.
Acknowledgments
We acknowledge the financial support from Smart Housing Småland
(Project number 4P00098).
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184
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Eco–art Projects: Semiotic Issues
Giacomo FESTI*a
a Nuova
Accademia di Belle Arti di Milano
This paper proposes a semiotic contribution regarding the topic of art
related to ecology. Several eco–art projects, mainly referable to a natural
corpus like the website curating cities , are here collected into 4 main groups,
each one of them being characterized by similar semiotic features. From
syncretic texts to displays, from instruments to environments, art projects are
diverse in term of the meaningful experience they make accessible to the
addressee. The first group encompasses generative art that has textual forms
as outputs, mainly centred on aesthetic research. The second group shares a
projecting display that transforms a scientific data flow into a visible
experience, an infoart that questions how aspects of collective activities or of
the environment can be represented by abstract figures, triggering some
consequences in term of public concern. A third group is centred on the
creation of instruments that change the environment, problematizing the
statute of art, easily overlapped to design or marketing. A fourth group
contains eco–art projects fully integrated into a whole environment, whose
identity is questioned. An overall comparison enlightening differential
features of each group of projects is finally proposed, considering the type of
immanence they offer, the relationship with technology, and the emerging
statute of art.
Keywords: Eco–art projects; semiotics; curating cities; display; Airlite
Introduction
It is not evident to spot the relevancy of a semiotic contribution to the
questions that touch the relationships between contemporary artistic
practices, environmental issues and technique, especially technology. This
set of entangled queries seems a more appropriate object of study for a STS
research paradigm, where the point is first and foremost to follow the
diversity of connections among that heterogeneous components. Even if the
*
Corresponding author: Giacomo Festi | e–mail: giacomo.festi@gmail.com
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GIACOMO FESTI
purified scene of art consumption in a typical space of exposition could
marginalize the agentive role of objects enlightened by STS theories (see for
instance Latour, 2005, pp. 63–86), STS has already been able to open a
questioning of some aesthetic issues, showing for instance the effect of a
piece of contemporary art in the negotiation of the identity of the museum
as institution (Yaneva, 2003). Nevertheless, wide space for further research
is recalled (Benshop, 2009), especially for an eco–art that pretends not only
to impact on public awareness but also to transform the environment itself,
as we will see.
In search for an access point, it has to be noted how the number of
publications devoted to the topic of eco–art is rapidly growing, like the
monographic number of the journal Third Text witnesses (Demos, 2013; see
also its prosecution in the book of 2016) as long as several essays taking
their move from more or less recent expositions that had eco aspects since
the title (Alfrey, Daniels and Sleeman, 2012) or even framing researches
commissioned by institutional subjects (Carruthers, 2008). Among these
publications, the book of Linda Weintraub To Life! Eco art in Pursuit of a
Sustainable Planet (2012) stands out, since it tries to move beyond a simple
anthological presentation of contemporary artists or a historical narrative
(even if present). Weintraub is elaborating an integrated mapping, where
distributing contemporary eco–artists, after featuring 4 general axis: i) the
artistic genre that is practiced, being painting, sculpture, performance art,
installation, bio–art, generative art, social practice, public art, video; ii) the
type of artistic strategy adopted, which is already a form in interpretation of
the main act of enunciation proposed by the author (dramatization,
visualization, inquiry, instruction, satire, perturbation, celebration,
activation, etc.); iii) the type of environmental issues treated (waste, climate
change, energy, resources, etc.) and finally iv) the type of ecologic approach
that is involved, in a more or less explicit way (preservation, urban ecology,
deep ecology, industrial ecology, human ecology, etc.). The interactions
among these four sets go in every direction and the author, for each artist,
enlightens the relationships that are activated, remaining inside a classic art
critic approach that pretends not really to interpret each contribution but to
give the coordinates to locate the work of an artist inside a whole frame.
In order to introduce the question about the relationships between
artistic practices and technique, a first semiotic move is the placing side by
side of the artistic genre classification with the proposals (both
epistemological and methodological) of a semiotic of culture, whose main
reference is the contribution of Jacques Fontanille (2008). Following that
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Eco–Art Projects: Semiotic Issues
theoretical frame, it is possible hence to switch from a genre classification to
a problematization of the kind of semiotic object that is constituted by the
artistic practices themselves. Briefly, the relevant point is the type of
interpretative experience that specific artistic practices are promoting. The
question is which immanence plans should each time be considered as
optimal in order to interpret the meaning of an art artefact. Fontanille
proposes a kind of onion model, layering several immanence plans, each
one enlarging the perspective of the previous one in a movement of
integration of semiotic features. From signs to texts, from objects to
practices, from strategies to forms of life, a whole set of meaningful
experiences are articulated in their respective relationships. This model is
conceived as integrative , observing any kind of interaction among the
levels, in both directions, ascendant or descendant. A given material object
can host elements of inferior levels as textual forms (information about the
product for instance) or signs (like labels), as well as integrating superior
levels (the role of an interface is exactly that of anticipating the regulation of
the practical relationships with the user).
This perspective represents a possible evolution of the state of art of a
semiotic of practices as depicted in Mattozzi (2006), in order to discover
possible meeting points between semiotics and STS studies about technical
objects. One of the main critical aspects of STS research, as Mattozzi argued
since the split structure of the collection of essays ( actants and webs vs.
practices and activities ), is the lack of continuity between the de–scription
of objects, mainly interested in innovation and the procedures of
production, and other researches mo e i te ested i the a tual use s
interaction with concrete objects. The model of Fontanille potentially allows
to record all the interactions among the levels, especially questioning the
process itself of actantialization, i.d. the emergence and stabilization of
instances, both material and immaterial, able to affect the course of the
action.
From a methodological point of view, the website Curating cities
(http://eco–publicart.org/), sponsored by the Australian Research Council,
will represent a natural corpus for a semiotic research about the topic of
eco–art, since it is a public database about eco–projects especially devoted
to cities, also containing a lot of significant documentations.
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GIACOMO FESTI
Text–objects
Not surprisingly, the classic semiotics of art was mainly interested in
painting, working on a semiotic object qualified in general as a text, where
the text involves the experience of a tendentially closed configuration,
showing internal relationships that had to be explored, first of all in terms of
articulation between expressions and contents (the contents being mainly
narrative or related to enunciation strategies). In that research context,
moreover, the question of the technique was evident in the historical
contribution of Greimas (1984), where he observed as Diderot, in his writing
about the Salons, started to split his discourse and the analytical gaze,
distinguishing an ideal aspect (more iconographic, thematically oriented)
from a more technical one, touching the type of pictorial execution and
playing with categories that after became inside semiotics the plastic
variables, like the formal oppositions concerning the shapes (eidetic
categories), the distribution of the colours or the organization of the space
(topological categories). A more recent version of the relationships between
painting techniques (the different ways of using the brush), the visible
results as trace of a creative process, and the emerging effects of meaning,
is present in Basso Fossali (2013).
Among the artistic practices recognized as part of eco–art, a sub–set is
clearly presenting outputs that assume the appearances of a text. The
reference is to the wide galaxy of productions that go under the name of
generative art, encompassing fractal art, swarm art and other analogous
denominations. These arts are not interesting for the purposes of this
research, since they generally are not addressed to ethical and
environmental issues, working more on the aesthetic dimension. In
generative art, the subject of enunciation delegates a big part of its initiative
to a device of generation that simulates certain critical features of an
ecosystem, mainly reproducing the fascination for a visual complexity
engendered by a calculus where the stochastic component is emphasized
(see Bornhofen, Gardeux, Machizaud, 2012). Here the technique depends
on one side from the algorithmic properties of the automation introduced
and on the other side, more semiotically, from this movement of
delegation/substitution of the instance of enunciation of the text. Two
examples are the series Coded beauty, by T. Kräftner or SwarmArt by C.
Jacob, where the chaotic interlocking of linear stripes is redoubled by a
chromatic huge variability, emphasizing an aesthetics of the tangle.
Another sub–set of textual art is represented by that forms of art (mainly
paintings and photography) that contain a more or less explicit act of
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Eco–Art Projects: Semiotic Issues
denunciation about the relationships between humans and environment.
Two authors working in this direction are Jeff Hong and Marina DeBris. The
first is realizing a weblog work called Unhappily Ever After (started in 2014,
still ongoing), where he inserts Disney characters inside photorealistic
wasted landscapes, creating a classic clash or short circuit between
alternative imageries. The innocent world of the globalized Disney
characters, conceived for a pacified and irenic version of a conflict–free
world, is dramatically reframed by the surroundings, recalling the severe
conditions of the planet on different topics (from pollution to traffic, from
animal extinction to global warming). The implausible presence of a fictional
character, underlying its cartoon constitution in the appearances, questions
the viewer about the relevancy of these environmental issues.
Marina DeBris, on the contrary, creates pieces of work of different genre
(outfits, photography) recycling the real debris she founds in several places
all around shores of Australia or California. Here is a photography recalling
the codes of fashion photography in the posture
(https://www.theguardian.com/artanddesign/gallery/2016/sep/13/trashion
–designer–marina–debris–turns–ocean–rubbish–into–high–end–outfits–in–
pictures#img–1), nevertheless displaying plastic reused materials that
inevitably indicate the problematic origin of that abandoned stuff. The
conflict between the aesthetic codes of beauty and the material presence of
debris as major components of the picture, has to be interpreted as a subtle
form of denunciation, having humans, again, as major addressee of this
accusation of guiltiness. In this second sub–set of eco–art, the striking and
evident presence of a recognizable act of enunciation (denunciation) makes
this type of art very close to advertisement, reproducing exactly the same
strategies of communication of social interest campaigns. WWF or
Greenpeace, among the others, are using their campaigns to unleash a
creativity that is exploring and sometimes reinventing the rhetorical
possibilities of visual languages. Art and advertisement overlap, through a
form of determination of meaning, the denunciation, that is also proposing
a strong version of the divide between a subject of judgement
(asymmetrical position of superiority) and an object of knowledge (actual
causes of environmental suffering). It is sufficient to recall the sociological
reconstruction of the implicit models behind denunciation (see Hennion
1993), to consider how art is losing here one constitutive trait of its modern
history: the play with indetermination and the open character of the
interpretation (consistent with the crisis of the subjectivity and of our power
of knowledge).
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GIACOMO FESTI
Display–objects
The biggest part of eco–art projects, on the contrary, moves beyond a
textual approach, as terms like performance, installation, social practice,
suggest. Beyond the genres, a first set of artistic operations has to do with
the visualization of a dynamic stream of information. It is an apparent form
of installation, sometimes similar to sculpture, in other cases to
architecture. Beyond textuality, it is required for these projects to consider
the experience of a material corporeality as well as of the space that
englobes the work and the viewer, both instituted by the work itself. A
semiotics of objects and a semiotics of practices have hence to be involved.
This kind of projects, more than that, shares a similar feature, a
projecting device that makes available to the viewer an actual display of
visual changing properties. The data flow is made accessible to senses,
thanks to the mediation of the artistic operation that works, technically, on
a form of mapping, associating entry abstract data to other sensitive
variable outputs. If we consider all the projects presented in the website
Curating Cities, which is our primary corpus, six cases fall into this typology,
three of whom we will discuss. As a first and clear example, observe Nouage
Vert, by the duo HeHe, 2008 (http://eco–publicart.org/nuage–vert–green–
cloud/). One of the author presents and comments the work in an essay
written after the end of this first experiment: In Finland, every night from
22–29 February 2008, the vapor emissions from the Salmisaari coal burning
power plant were illuminated with a high power green laser animation. The
laser drew an outline of the moving cloud onto the cloud itself, colouring it
green, turning it into a city scale neon sign, which grows bigger as local
residents take control and consume less electricity. (Evans, 2008).
In this case, a classic form of closed textuality is not present, since a
luminous instable object is offered to the pedestrians, an object which is at
the same time an interface in relation with the entry data and a display for
the viewers. The association of the quantity of the electricity consumption
with the size of the cloud, in term of reversed proportionality (the bigger the
cloud, the less the consumption), is a form of transcoding that depends on
an analogical structure: a is to b as c is to d. In classic semiotics, this
association between a plastic category (size) and a category of content
(electricity consumption) is called semi–symbolism , a form of micro–coding
negotiated by the specific work (see, for instance, Calabrese, 1999). Semi–
symbolism is a truly semiotic structure, since an articulation between a
perceptible configuration (expression) and an invisible reference (content) is
proposed. The same feature of an info display through transcoding is
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Eco–Art Projects: Semiotic Issues
recurrent in the six cases, with a striking similarity in the structural
approach. Particle falls (by Andrea Polli and Chuck Varga, 2010) projects a
laser fall on a wall of a building in San José, California, whose consistency
depends on the content of PM2.5 in the local air, through a live analysis that
engenders the data controlling the shape and the density of the fall. In this
case, hence, it is a relevant information about air pollution that is selected
(http://eco–publicart.org/particle–falls/). Live Forever, the work of
Infranatural (by Jenna Didier and Oliver Hess, Los Angeles, 2011), is a
network of custom laser–cut origami–like brass flowers affixed to the
exterior wall of a Los Angeles fire station. Nested within the flowers is a
series of LED lights connected through a controller programmed to run
animations based on humidity and temperature data collected from sensors
mounted on the roof of the building. Lighting is varied in intensity relative
to the incoming data which gives the piece an evolving nature and enables it
to indicate the current fire–risk in the County of Los Angeles (quote from
the website: http://eco–publicart.org/liveforever/). Like in the previous
case, the information is concerning the environment and not immediately its
relationship with the dwellers, like in the first example.
In all these cases, it is then possible to introduce the idea of an infoart ,
as an art that works exactly like infographics in contemporary journalistic
publishing, facing the same problem of visualizing a data structure,
substituting traditional bidimensional surfaces (the paper or the webpage)
with variable material supports and projections. The semi–symbolic coding
uses different variables: the chromatic hue (Weather crone, Thunderbolt),
the light intensity (Earth & Sky and also Live forever), the dimensionality
created by light (Nouage vert), the shape itself (Particle falls). The alliance
between art and science is here evident: the techno–scientific web produces
data through an exploration of the matter and transforms it into a visible
matter. The syntax of the interactions between a device, the matter and the
final visualization has been recognized, analysed and interpreted from a
semiotic perspective by Dondero and Fontanille (2012). In the case of
Particle falls, for instance, the artists used the new nephelometer measuring
the quantity of PM2.5, a state–of–the–art technology. The metamorphosis
of the data i to so ethi g a essi le to se ses, it s a out a fo of plasti
conversion or even in–figuration , a process of coming into an icon or, in the
semiotic meaning, a figurative element, activating an acknowledgement of
the image itself (the cloud, the fall, etc.). How this kind of solution is
supposed to trigger a reaction in the viewer? The interaction with the
audience is primarily at a cognitive level, since there is something to know
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GIACOMO FESTI
about that perceptible phenomena, with the possibility to estimate the
values in their mutual relationships ( less and more is the expected
outcome of a comparison for the audience, that cannot access the actual
precise data, virtually present in the device). The live connection of the
device with the environment is the other common and characterizing
feature, giving a lively dimension to the work. Where is artistry in this kind
of solutions? From one side, it is in the choice of the output shape that hosts
the display, like the thunderbolt, the flower, the fall. Each iconic element
opens up several iconographic paths and a symbolic dimension, creating a
form of discourse about the overall meaning of the data. From another side,
it is in the choice of the surface of inscription and the place of installation,
like a dismissed crane, of the façade of a strategic building (in San José,
Particle falls is located closed to a train station and a pedestrian path) or,
above all, the column of vapor emissions by the power plant in Nouage vert.
It is also possible to recognize an oscillation between a more sculptural
approach (in Thunderbolt and Live forever) and an architectural one (in
Weather crane). The rhetoric that accompanies that artistic interventions
recalls always the sensitization, the attempt to improve the public
awareness concerning environmental issues.
Tool–objects
A third group of eco–art projects encompasses apparently very different
cases, sharing nevertheless a crucial feature: the appearance of an
instrumental dimension, the use or fabrication of an object that does
something, manipulating the environment and pretending to be something
different from a display. Beyond the pure act of displaying, we move into
the question of transforming the situation of implementation, treating
practical objects and tools, objects that really operate inside a given
scenario. The artistic objects start here to resemble to technical objects
widely treated by STS research, at least since their agency is fully re–
assumed by the object as a qualifying feature. In the two cases quickly
discussed here, the statute of the artistry is what is actually at stake, mainly
since the instrumental rationality seems to contradict one typical feature of
art, not having any explicit utilitarian goal.
The ai ase to dis uss he e, it s a out the initiative Ikea loves Earth,
set in June 2016 (http://www.ikea.com/ms/it_IT/ikea–loves–earth/). Ikea
asked 21 street renown artists to paint walls and surfaces in 19 cities all
around Italy, on the topic of earth and sustainability, where sustainability is
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Eco–Art Projects: Semiotic Issues
more and more a core value in Ikea marketing strategy. The main point of
this initiative is not in the street art itself, but more in the use of Airlite, a
trade mark wall painting, patented in Bozen, which, as they say, purifies the
air or reduces the pollutant agents (see: http://en.airlite.com/). Like in the
previous case, we have the wall that is transformed, thanks to Airlite, into an
active tool for the environment. The connection between a sociotechnical
innovation, Airlite, a marketing strategy, both present for Airlite and Ikea,
and street art, is part of a quite intriguing story, at least since the agency,
finally, depends on one chemical compound, the dioxide of titanium,
contained in a new formula inside Airlite. It is a photosensitive component
and thanks to light becomes a catalyser of chemical reactions that
decompose some pollutant or contaminant agents into inert minerals, salts,
and a water film. The wall becomes a kind of killer of bacteria even if the
rhetorical discourse of Ikea is more attracted by the metaphor of the
breathing wall, comparing the action of Airlite to the action of trees,
creating a measured equivalence that is mainly justifying the symbolic
equivalence between oxygen production and the action of Airlite that,
instead, is not producing any oxygen. It is also clear that Ikea can adopt this
strategy since Airlite was already creating a marketing product as emerges
from the website and the commercial video for launching and promoting
that product. Technological innovation is not so clearly evident exploring the
documents produced by Airlite, since the action of titanium was known
since the 70ies, and the titanium, for its reflective power, is widely used in
painting, also becoming an antonomasia term, the titanium white . It seems
that the specific innovation has to be related to the preservation of a non–
degraded form of titanium that can work as a catalyst, inside a natural
compound. Coming back to the initiative, it is possible to recognize a
dramatic split between the instrumental action of Airlite and the pure urban
decorative aspect assigned to that kind of art. Art becomes an ornamental
commentary to the invisible action of titanium, a subjugated art that is
controlled by science and marketing and not vice versa like in the previous
examples. In this case, two different subjects of enunciation are present, the
street artist and the titanium, where art is supposed to occupy its own
representational place, being nothing more than just a picture as opposed
to the real and effective action of titanium. Moreover, the typical
transgressive feature of street art is here rescued in an environmentally
positive action. If the smog free tower cancelled the distance between art
and design, in this last case art becomes a marketing tools, recovering a
cosmetic and ornamental function. The rhetorical slipping from the Titanium
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GIACOMO FESTI
that causes some chemical local reactions to the mythical painting that
makes the earth breath is transforming Airlite in a perfect example of
factish (Latour, 2009).
Environment–form of life
A final fourth group of projects should be an entire object of research,
encompassing the several cases where the art project is no more related to
an object but to the environment, becoming itself environment, a container
of non–necessarily planned practices that can be activated in it. Without
presenting a developed analysis of an historical case like Nine Mile Run (by
STUDIO for Creative Inquiry, Carnegie Mellon University. Pittsburgh, USA,
1996–2000), it is worth suggesting that the semiotic concept of form of life
(Fontanille, 2015) can be effective, considering how the work of artists, who
often plays as interface between several disciplines and the public, tries to
transform a territory (Nine Mile Run is the actual name of a dismissed
industrial site in Pittsburgh) into a full instance of enunciation and to nourish
a modification of the relationships between humans and non–humans.
According to Fontanille, the territory is a collective becoming, an ongoing
transformation which is opposed (hence the recurrent negativity) to
institutionalized and strictly determined spatial entities (ivi, p. 225, our
translation). The role of the artist was here to trigger changes that, in a way,
aimed at promoting a geographical space into a form of life: art is here a
form of reanimation. In the first phase of the project (Collins, 2001), the
artistic team involved the locals through guided visits to the site, giving voice
to them and designing a tool to combine the difference voices (politicians,
experts and locals), redistributing their respective discursive force in favour
of the locals, a classic case of empowerment. Every intervention was the
occasion of a public debate, the statute of art also included. Several semiotic
features became part of a social practice of construction, from the spatial
determination of the territory, drawing a limited space with a peculiar
morphology, to the modal and narrative properties, involving the control
of an actant on the space, here the emerging collective; from the figurative
and perceptible properties, like the hidden tracks of a previous industrial
site, to the enunciative properties, since all the project was aimed at
restoring the symbolic belonging of the site to the historical identity of the
city; to conclude with the hermeneutic features (Fontanille, 2015, pp. 226–
227), where it is more patent that the territory becomes the outcome of a
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Eco–Art Projects: Semiotic Issues
collective work of meaning attribution, after relaunching a process that was
previously interrupted.
Conclusion
A final schema will resume the crossings proposed here though different
kind of eco–art projects, each one of them having a dominant semiotic
consistency, each one assigning a role to technology and problematizing the
statute of art.
Table 1
Eco–art projects and semiotic features.
Semiotic
object
Eco–art
projects
Genre
Text–object
– Coded
Beauty, T.
Kräftner
– SwarmArt,
C. Jacob
– Nouage vert
– Live forever
– Thunderbolt
– Particle falls
– Weather
crane
Generative
art, fractal art,
swarm art
Relationship
art/
technology
Technology as
instance of
enunciation
Installation,
sculpture,
architecture
Plastic
conversion –
transcoding
Installation
Incorporation
of technology
as core device
Social
practice,
performance
Matter of
content / tool
Display–
object
– Earth vs.
Sky
Tool–object
– Ikea Loves
Earth
– Smog free
tower
– Swing
Environment–
form of life
– Nine Mile
Run
Statute of art
Canonical,
aesthetic
orientation,
art like
advertisement
Infoart, art of
connection of
heterogeneous
semantic
spaces,
(activism,
journalism)
Instable
statute: art
blurs limits
with design,
marketing and
education
Art as political
(art of
assembling)
The textual forms witness the oscillation between act of denunciations
that are deeply recalling communicative strategies of social interest
campaigns and a generative art that dismiss the role of the author in favour
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GIACOMO FESTI
of an eco–systemic logic of emersion of traces on a surface of inscription:
the work is a piece of environment in all its complexity.
The group of artworks showing a display, on the contrary, tends toward
an infoart, more similar to science and journalism, with the challenge of
discovering new ways to connect alternative pieces of relevant but usually
invisible information (energy local current consumption for instance). At
that point, the individual gaze can start to problematize its own
participation to a collective practice concerning the environment, recovering
the theme of the sensitization.
Tool–objects are forms of installation where the instrumental dimension
is dominant, granted by a dose of technology incorporated in the work. A
wall whose painting is reducing the air pollutant contains artistic
representations, whose meaning is subjugated by the agentive aspect of the
wall. Again, art is showing its limits in losing its defining power, becoming
itself, finally, a marketing tool.
A four group of project encompasses social performances aimed at
redefining and renegotiating the identity of a piece of environment, within a
collective activity, blending humans and non–humans, i.e. several instances
whose productive interactions and reactions are largely finding in the artist
the role of the catalyst making them possible. The environment begins a
process of subjectification that involves several layers of meaning that recall
the composition of a form of life.
It seems at the end that the meeting between art and ecology is an
experimental laboratory where art is problematizing its own statute,
accepting to blend with activism, journalism, marketing, design, politics,
demonstrating how fragile or transversal is the art domain. Instead of a
movement of unfolding on itself, typical on a more exposition–related form
of art, here the movement outside of art arrives to undermine the
autonomy of art, a risk accepted with no fear.
The irreplaceable ethnographic work generally promoted by STS could
hopefully find inside semiotics conceptual tools to reframe the dynamics of
meaning inside these complex phenomenon of eco–art.
References
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and Environment. Tate Papers, 17. [Online] Available from:
http://www.tate.org.uk/research/publications/tate–papers/17/to–the–
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ends–of–the–earth–art–and–environment [Accessed: November 15th,
2016].
Basso Fossali, P. (2013) Il trittico 1976 di Francis Bacon. Con Note per una
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1–4.
Bornhofen, S., Gardeux, V. and Machizaud, A. (2012) From Swarm Art
Toward Ecosystem Art. International Journal of Swarm Intelligence
Research, 3 (3), 1–18.
Carruthers, B. (2008) Mapping the Terrain of Contemporary Ecoart Practice
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Dondero, M.G. and Fontanille, J. (2012) Des images à problèmes. Le sens du
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Fontanille, J. (2008) Pratiques sémiotiques. Paris: PUF.
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Latour, B. (2009) Sur le culte moderne de dieux faitiches. Paris: La
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Mattozzi, A. (ed.) (2006) Il senso degli oggetti tecnici. Roma: Meltemi.
Weintraub, L. (2012) To Life! Eco art in Pursuit of a Sustainable Planet.
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197
198
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
The Connexion between Digital Body
and the Universe
Sana BOUKHRIS*a and Osman Miguel ALMIRON
a Université
a
Paris–Est Marne–la–Vallée
Researches in Art, Science and Technology fields, existing in the artwork
performances of Moon Ribas and Kitsou Dubois, promote the body ecology
movement, looking for new relationships between the body and its
environment.
Both artists are experimenting on their own bodies in order to rethink the
limits. This approach raises the question of new digital technologies impact
on the human body in contemporary society.
Cyborg artist Moon Ribas promotes endogenous relationship with nature.
She feels every earthquake on the planet, by a sensor permanently grafted
under her skin. Nature makes then the artist's body move and interact.
In the other hand, the French choreographer Kitsou Dubois establishes an
exogenous relationship with nature. Indeed, in her performance, body is
liberated from any gravity. Therefore, it is by overcoming nature that the
body move and interact.
Our article aims to analyze the corporeal ecology in each artistic
movement detailed above by considering the relation that the body entertain
with the Universe enriched by technologies.
Keywords: Universe; ecology; body; immersion; cyborg
Introduction
The ecology, the environment, and the protection of nature have always
been fields of artistic concern. These fields send us back to a series of
process, fundamental interactions between the body and natural
environments in which we live.
*
Corresponding author: Sana Boukhris | e–mail: sana.boukhris@gmail.com
Corresponding author: Miguel Almiron | e–mail: miguel.almiron@u–pem.fr
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SANA BOUKHRIS, OSMAN MIGUEL ALMIRON
In collaboration with the scientific field, artists take possession of
ecology as a new means of thought, creation and action. They explore,
expose and presume solutions and results to problems of ecological order.
Ecological problems, omnipresent in society, invest the whole of the
artistic field and diverse approaches. Ecology has been defined and treated
in different manners. The term comes from the Greek word oikos (house,
environment) and logos s ie e : it s the house–science of the
environment. It was invented in 1866 by Ernst Haeckel, a pro–darwinist
German biologist.
A generally accepted definition, particularly used in human ecology,
o sists i defi i g e olog as ei g the triangular relationship between
individuals of a species, the organized activity of this species and the
e i o e t of this a ti it Ko i k a d Te eau,
.
Some contemporary artists put the accent on ecological problems of a
certain reality, by creating ephemeral works of art or by integrating natural
elements as Lucy and Jorge Orta do. Others open their work to the whole of
the real world as a means of artistic experience, such as Tomás Saraceno or
Olafur Eliasson. Others still get hold of environmental technology and
science to start a process which will denounce a situation, arise awareness
and thus favor a certain thought.
In this work, we have tried to realize an ecological approach which may
question an awareness supporting previously unseen relationships between
the body and its environment.
Cross–way research present in the artistic performances of Moon Ribas
and Kitsou Dubois, engage them in the approach of a corporeal ecology in
the search of new relationships between the body and its environment.
A research on the work of these two artists and a comparative
o se atio , a gi e the possi ilit of uestio i g ou sel es o the od s
limits and redefine our relationship with nature.
A new relationship with the environment is being diffused re–
questioning the place the body has in contemporary society, being aimed at
by new technologies. How do different artists engage themselves on a
creative transition in order to give birth to a corporeal ecology?
Context
A corporeal ecology is superposed to the environmental one, defined by
Andrieu Bernard, as being all which happens to the living body at the
moment of its immersion in the environment, without the subject being
200
The Connexion between Digital Body and the Universe
e essa il o s ious. Co po eal e olog is ot a dis ou se, it s a o po eal
practice of physical activity which engages our everyday responsibility: on a
dail asis, thi ki g a out ou gestu es, it s o se ue es upo othe s,
a d atu e A d ieu a d Bu el,
.
In order to ecologize in a deep manner, a gap installs between the body
experience and what consciousness will be able to do. In these terms, we
may refer to the concept of Deep Ecology as noted by Arne Naess (Naess
and Rothenberg, 2009) to designate the study of relationships between the
human spirit and the natural world and the behaviors resulting from our
attitudes, our beliefs and our perceptions. Our intention is not only to
present this thought, but to make understand the mean of corporeal
ecology in order to analyze the artworks cited in this essay.
It is approp iate to e ai o A d ieu Be a d s o ks fo a hile, he
develops the thought on the encounters between technology and
cosmology at a time when the environment has been affected. In front of
atu e s deg adatio a d te h olog s e odi e t i p a ti e, ody finds
itself at the center of the debate, in all its forms and situations.
Bod s p a ti e i elatio to the su , the ai , ate a d the ea th, a ises
the body in the cosmic entity (Le Breton, 1992). Integrating to nature is the
desire of living an immersive experience. More than simply evading towards
nature, a new body experience is being created and by consequence new
sensorial dimensions are being established (Le Breton, 1999).
The li i g od s a ti it goes e o d the a a e ess of ou od s
experience and produces involuntary gestures. Those emergences that
a ake u see apa ilities i the li i g, allo it to feel it s li i g od a d
bring about new self–consciousness, of others and of the environment
(Berque, 2014).
Emersiology appeared following to the location of the body in vivifying
situations which alternated the usual body pattern. Described, according to
Anais Bernard, as a reflexive science coming from the sensibilities of our
living body, in the consciousness of the body, experienced and defined by
A d ieu Be a d as the i olu ta
o e e t i ou od of the et o ks,
humors and images; of which our conscience is aware only of the emerging
part. The living body produces sensibilities by means of its ecologisation in
the world and a o g othe s A d ieu,
.
It s i te esti g to o se e i the o k of t o o te po a a tists, Moo
Ribas and Kitsou Dubois, how a thought on the human body, in relation to
the environment, is being brought to light. And also, how these two artists
re–interpret the new relationship being transposed before ecology.
201
SANA BOUKHRIS, OSMAN MIGUEL ALMIRON
Moon Ribas undertakes this subject in her artistic experiences. Wither
it s a out attitudes, displa e e ts o o e e ts, it s all that is goi g to e
i the a tist s od that ill fa o it s ecologisation . The immersion in
atu e is so ethi g that ill i g a out the li i g od s a ti ities hi h
will promote what we may call the ecologisation of the body.
Our living body knows things in advance, and activates so many things in
advance that we are rarely able to think those things. There is a kind of gap
between what we call the living body and our consciousness of the
experienced body (Andrieu, 2007).
What interests Moon Ribas is the activation, that is, what happens in the
living body when we make him deal with an action.
From another angle and with the same principle of experimenting the
body, Kitsou Dubois, artist, dancer and choreographer, works on the
different states the body reveals in different environments where gravity
has been modified. He works around the relationship between the body and
weightlessness.
His work articulates the sensation of the experienced body in the
awakening of new sensations arriving into conscience without her having
voluntarily desired or deliberately searched for them.
In the experiment of Moon Ribas, the body is immerged in nature, in an
opposite a , Kitsou Du ois e pe ie e is that of a o e ha gi g atu e.
The immersion of nature in the body implies a technical and material
ecologisation without mastering the elements, but with relational
k o ledge et ee the a d ou od , he e A d ieu Be a d s
expressions s i
o de and s a
o de . S i
o de is othe tha the
transformation of our body in order to dominate nature by means of agility,
fo e a d adaptatio . S a
o de o sists i utti g ou sel es f o the
atu al, f o Natu e A d ieu,
, p.
. Fo the philosophe A d ieu
Be a d, the i
e sio i atu e is a a fo the su je t of aki g e
sensorial coordinates emerge i hi
u h o e tha a es api g to a ds
atu e a d a o po eal ad e tu e A d ieu,
.
We show that the artist or the spectator, produce involuntary effects
and sensorial interactions when he introduces the experience. The deepness
of the body is discovered by the emergence of new sensorial coordinates.
Natu e s i
e sio e o es its i
e sio i the od s deep ess. The
body is immediately impregnated with the elements of the environment.
We ecologies trying to feel in our own interior the effects of our encounter
with the elements.
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The Connexion between Digital Body and the Universe
The endogenous experience
Moon Ribas is a choreographer and a cyborg artist who created Waiting
for Earthquakes in 2013. She had a chip implanted in her arm, permanently
connected to an on–line seismograph which allowed her to feel earthquakes
in real time by means of vibration. All around the world and independently
of where she finds herself, she translates the vibrations of earthquakes into
dance movements.
The more intense the earthquake is, most important the vibration in her
body will be.
The objective of her artwork is to develop a sense that she calls the
seismic sense . She uses this new entry to create new experience with
movement. Her relationship to cybernetics is a way to perceive the world in
a new different way and consider technology as a tool to modify her own
se ses. Addi g o e se ses, ou ha e a diffe e t elatio to the pla et, a
diffe e t e pe ie e of ealit she sa s. We ha e et to lea ho to li e o
ou pla et… Hopes a d Fea s,
.
Ribas noted that she is constantly interfered with the planet in her life.
According to her, despite the produced gravity, she finds the feeling very
pleasa t. It s like a hea t eat–the Ea th is o sta tl eati g, …so I feel
like now I have two heartbeats:
o hea t eat a d the Ea th s Hopes
and Fears, 2013).
In our universe, we learn that there are many elements in movement:
the earth, the stars, the clouds, the living things that move about. The
universe represents people and tangible or abstract things as a whole,
establishing the environment in which we live.
Planet Earth moves constantly, occasionally shaking every day. Ribas
tried through his interpretations to translate the massive and natural
movements of the planet in a different way.
Only her body feels those vibrations, no one else can enjoy them, the
artist calls upon other artistic forms to express her feelings and share her
experience with others.
Science taught us that many phenomenon, either visible or invisible, take
place in nature, this is what makes up the basic elements of the universe.
We have noticed that earthquakes have always existed and produce
the sel es o sta tl i a life spa ; the a e a pa t of ou pla et s
constitution. The earth keeps interrupting the life of the artist who on the
other hand finds herself in permanent dialogue with the planet.
Her confidence in technology as a mean of extending the limits of the
body allowed her to establish a close relationship with the planet and a
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SANA BOUKHRIS, OSMAN MIGUEL ALMIRON
different experience of reality. The body thus finds itself at the center of the
universe and it is the artwork that will reveal this engagement.
In a similar perspective, the Dutch artist Daan Roosegaarde, was
interested by the relationship between the body and its environment. His
idea was to update our senses connecting them to nature. His works varied,
articulating from varied concepts related with nature and its constraints. He
o ked o spa e, light, ate , ai , pla ets…
In his artistic approach, he tried to render natural elements in order to
bring as close as possible nature to the human.
Nature in collaboration with technology allows the creation of new
senses among the human. Through the work of Moon Ribas, we are aware
of new possible relationships with nature surrounding us. Natural
phenomenon taking place in our universe may affect us and create within us
a new will of redefining certain concepts of nature.
Moon Ribas commits herself in the path to a corporeal ecology, in quest
of unknown relationships between her body and the environment. By the
fact of ecologising her body, a new reading is established and new sensorial
dimensions emerge. The artist draws with her body a border that will allow
her to be more closely related to nature.
She undertakes an endogenous relationship with nature. She is in a
direct and profound interaction with her universe. Her universe is not
li ited to ph si al o atu al phe o e o i te upti g he life, he od s
interaction allowing her to establish an original and close relationship to her
environ e t. Natu e takes hold of the a tist s od to ake it o e a d e
moved. Thus, new artistic perspectives emerge as invitations to re–think
relationships and exchange with nature.
The exogenous experience
The reality of the body on earth is linked to gravit . It s a esse tial fo e
of nature as powerful and necessary as it passes unnoticed, this is also the
ase fo the ea th s otatio . It has a g eat i pa t o the u i e se a d ost
important on earthly existence. Gravity is the main ingredient of the force of
heaviness.
Heaviness transforms our perception of the body, of our behaviors, and
by doing so, of our existence. Taking the example of the artwork
Perspectives, by Kitsou Dubois, a performance, where the body was
liberated from earthly attraction and space came to be at the reach of a
hand.
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The Connexion between Digital Body and the Universe
I o de to a al ze it, the a tist s glo al app oa h, a d so e of he
previous works of art will explore around the central question of knowing
how the body interacts in front of a transformed environment. Space is at
the same time a universe apprehended by technology, science and human
sensibility. In this weightless universe, where movement is fluid and infinite,
the body behaves differently and a new corporeal experience starts.
We have the impression of being sent into a universe that lacks points of
efe e e. We do t eigh a
o e, e ha e o od , a d the efo e e
have no consciousness of limits.
Through her experimentation, Kitsou Dubois proposes to live the
experience of a body that rests unmodified by the experienced situation.
There is a paradoxal relationship between the bodily perception, in a state
of weightlessness compared to that of being on earth, and the imaginary
scenarios linked to those two, symbolically filled universes. In another
artistic approach, Frank Pietronigro, with his artwork Drift Paintings
experienced his body floating amidst a three–dimensional painting. His
work can be directly experienced only under the circumstance of micro–
gravity. His idea was to include his body in open–air paintings. Microgravity,
a i po ta t fa to fo the e i o e t s sta ilit , has pla ed a u ial ole
in the development of his paintings.
A study shows the way we feel our body in these mixed–reality spaces.
The relationship to nature is expressed differently. Opposed to Moon
Ribas, Kitsou Dubois establishes an exogenous relationship with nature.
As a matter of fact, in her performances, the body evolves in the absence
of gravity, it is so by freeing itself from gravity that the body can move and
be moved.
Her work is not oriented on perceiving what microgravity is, but instead,
it e plo es the i o po atio of this atu al ele e t i the od s sta ilit .
Nevertheless, the experience provides a living body that is not really
modified by the experience. The weightless sensation, in this case, is limited
to a weighting body, which means an ordinary one who imagines itself not
being so.
We find, in a neighboring experience, different artistic an esthetic
approach as in the work of Trisha Brown who experiments the horizontal
walk, working on gravity, and mostly on the effects weight has on the body.
Daniel Larrieu, on the other hand, sinks his dancers in a Waterproof
swimming pool.
Kitsou Dubois tries to modify the relationship dancers have with gravity
by making appear other relational and spatial forces which really exist but
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SANA BOUKHRIS, OSMAN MIGUEL ALMIRON
are dissimulated by the usual relationship of the human body has in an
earthly environment.
In the relationships of Kitsou Dubois, we notice that the dances
interpreted by the artist remind us of a corporeal ecology, encountering an
uncontrollable movement and a spontaneous reaction.
To abandon itself to living, which means abandon itself to its living and
not being constantly under control. We may also pass self–activation by
working the notion of presence in the world.
Taking into account the thoughts of the philosopher Gaston Bachelard in
this sense, and seeing how with the earth, the air or the water; when we
make people emerge in such environments, we then trigger ecologisation
process which are not necessarily entirely representational ones (Paquot,
2016).
It s a out t igge i g the e e ge e i the e i o e t, letti g the
involuntary and the unconscious pass through, and delivering itself to a
dance which is generally a controlled movement, rather than letting itself
get into a situation of continual loss of control (Kitsou Dubois, 2000).
In a situation of weightlessness, the body floats in space up to a point
where it loses all reference. The absence of gravity gives the sensation of a
loss of eight. It see s also that the e o of the o e e t s gestu e is
pa tiall lost. We fi d ou sel es i su h o su h positio , ut e do t
exactly know why, nor how. This process provokes a de–construction
maybe a desincarnation, depriving the body of its usual anchorings (Stelarc,
1999).
Movement becomes fluid and infinite and the sense of limits is lost. The
a tist s e pe i e tatio
odifies the isual a d se siti e pe eptio s of the
spectator, in order to take him into a deconstruction of his references,
proposing him a new angle of observation.
A complete interior adventure is thus created in the quest of its own
od s e te , a d to e eate its li its. I f o t to these i p o a le
situations and these risk takings, the body tries to invent new ways of
perceiving things and structure a new weightless movement in all the
spa es di e tio s. Ou pe eptio of spa e a d ti e is disto ted, e
se satio s e e ge, it s a a of putti g ou ealit i to pe spe ti e a d
reinvent it.
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The Connexion between Digital Body and the Universe
Discussion
The a al sis of a tist s eatio s ho i te a t ith atu al fo es akes
it clear that there is a transformation in our society of multiple relationships
with the non–human environment.
Whether they are animals, molecules, objects, procedures or materials,
these entities enable us to maintain relationships which allow the
improvement of our languages, systems, signs and techniques. We are
obsessive to review the relationship between individuals and the
environment where they live. It is obvious to examine and highlight the
relationship between human and non–human .
The experience of Moon Ribas with nature enabled her to forge a bond
of complicity with the non–human world. This complicity invited her to seek
new interactions and discover new sensorial dimensions. This extension of
senses allowed the artist to expand her connection with animal species, who
have also the ability to feel this natural phenomenon of earthquakes.
These moments of sharing with the world of animals allow us to
understand their ability to solve problems. A continuity that makes it
possible for us to distinguish and identify functions that account for the
di e sit of o lds, oth i a i als a d i hu a s spe ies.
In this sense, we can also refer to Neil Harbisson artist, who, embarks on
the idea of extending his senses to improve his human experience. Through
his Eyeborg he can hear the colors. The system allows him to assign to each
color a sound frequency and view colors differently. His perception of the
world is thus modified and his apprehension of reality is improved. Applying
cybernetics to his body, the artist consider himself as a non–human species.
The C o g deli e atel i o po ates e oge ous o po e ts e te di g the
self–regulatory control function of the organism in order to adapt it to new
e i o e ts Cl es a d Kli e,
.
Through the senses of other animals and species, we can get ideas for
new abilities that we can adapt to humans by applying cybernetics to the
body. If we could all perceive the reality of other animal species, we could
say that we could learn and perceive the world differently.
Bruno Latour and Steve Woolgar (1979) appreciate the idea of
introducing non– human to human network. Decomposing nature and
society, he shows on which consist the composition of common world.
Kitsou Dbois joined Ribas in the idea of going beyond the limits of senses
looking for new dimensions. On the other hand, her relationship with nature
leads her to search her own humanity. Deprived of any sensation of human
condition, the artist leads us towards a modified nature, a loss of meanings
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SANA BOUKHRIS, OSMAN MIGUEL ALMIRON
and landmarks. New perspectives of action are created and new situations
of improvisation of the gesture are born searching the human body itself.
This confusion of sensation is explained by the fact that the human body, in
certain situations, loses its human capacities. And this transition from the
human to the non–human stage suggests a reconstituted subject who sets
out to find new contexts different from the social practice.
Artists Fern Shaffer and Othello Anderson recognize that everything is
the world is interconnected. They use energy, thought and movement in
their rituals to strike a beautiful equilibrium and harmony between nature,
science and spirit. Through their series of photography we find that they
consider the earth as a living entity through which ritual and prayer are
activated. Their idea is to bring the spirit back into the community and the
world to achieve ecological and environmental goals.
As Gomart and Hennion (Gomart and Hennion, 1999) explain in their
terms, all these new theories of action are ultimately based on the same
idea: to offer a more balanced and adapted view of the distribution of the
capacities of action between the human actor and its physical environment.
The theoretical approach of the Actor–Network Theory (Latour and
Woolgar, 1979) offers us an appropriate environment to analyze
relationship between nature and society. This theory which inserts the actor
in the fabric of relations between heterogeneous entities allowed us to
redefine our interaction with nature.
Comparing to sociological theories, the originality of this approach is
based on the awareness of its analysis system, classical human actors and
non–human entities. Considering non–human entities are important
because, due to their diversities and abilities, they influence the process of
interaction between the human body and its environment. On the other
hand, human and non–human actors interact with each other within a
sociotechnical network and develop a connection looking for new readings
of our links and attachments to the environment.
The results of this investigation argue that the causal link between
humans and non–hu a s is e ip o al a d efle i e. It ould t e o l
defined by their external relations, but must incorporate their internal
motivations. Here, the major attitude is to promote human and non–human
ability to mutual understanding, because non–human is everywhere around
us.
In this work, ecological values are used to understand the conception of
human and non–hu a i te a tio s. The o epto ould t o t ol
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The Connexion between Digital Body and the Universe
precisely these interactions, but could optimally reveal what the human and
the non–human are able of living in interdependency.
The relationship between techno–scientific innovation and natural
environment, turning our environmental and artistic practices looking for
new sensorial aspects of the human body.
In this way, we think that we could talk about a corporeal artistic
ecology , it s ot a dis ipline or a new category of history of art but just
attitudes of creations interested in conditions of human life.
Conclusion
Generally, in nature, our languages, our behaviors and our thoughts are
li ked to ou ai . The od ea ts to pe so al ills. It s the intention of
those a t o ks to a e the od of its usual fu tio s. We e dis o e ed
that our postures, our movements, our thoughts, may now be guided by
technologies.
We could notice that both artists make experiences on their own body in
order to rethink its limits, and enroll themselves in an ecological discipline of
the body. Their approach interrogates us about the place that new
numerical technologies give the body in the contemporary society, that is, a
privileged place that magnifies our senses thanks to new devices.
Moon Ribas, cyborg artist, undertakes an endogenous relationship with
nature, and makes out of her body, her interior, a stimulus receiving organ,
ot f o the e te io ut f o the a tist s o
e eti od . I this a ,
nature takes possessio of the a tist s od , a d tu s itself i to a o ga i
presence, and as well as every vital organ of the human body, will confuse
itself, make her move and be moved (Haraway, 1985).
On the other hand, Kitsou Dubois, establishes an exogenous relationship
with nature; deconstructing the usual references in nature as well, and
constructing a new incarnation, of a weightless body for example, but also
one that is submitted to the possible environments that technologies may
set us to live in, in the future. Kitsou Dubois goes beyond the law of gravity
and presents us with a body capable of moving and be moved, no matter
the natural environment where it finds itself.
This debate seems invaluable for us, because the non–human is
everywhere around and between humans. This hypothesis allows us to open
the question of the nature of our links and attachments to the environment
around us.
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SANA BOUKHRIS, OSMAN MIGUEL ALMIRON
References
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naturiens– émerseurs. Sociétés, 125 (3), 23–34.
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Berque, A. (2014) Poétique de la terre, histoire naturelle et histoire humaine:
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Haraway, D. (1985) A Manifesto for Cyborgs, Science, Technology and
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Cho eg aphe de l apese teu [O li e] A aila le f o :
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November 1st, 2016].
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Paris: Eterotopia France.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Smart City Selling? Business Models
and Corporate Approaches on the Smart City
Concept
Monika KUSTRAa*, Jörg Rainer NOENNIGb and Dominika P.
BRODOWICZ c
a Universitat
Oberta de Catalunya; b TU Dresden, HafenCity University Hamburg; c
Warsaw School of Economics
In the era of knowledge economy and rapid technological development
related to ICT, open data and IoT, cities became living laboratories where new
forms of urban operations are envisioned and introduced. In this regard, cities
are markets offering numerous opportunities for the private sector to
introduce smart products and services. So far, a considerable amount of
literature has been published regarding the theoretical as well as technical
aspect of smart city models. Still, there remains a research gap in terms of in–
depth empirical studies related to the involvement of the private sector into
creating frameworks for a smart city design and implementing business
models in cooperation with the public sector. Based on two case studies –
cities of Warsaw and Hamburg, the goal of this paper is to discuss the actual
involvement of the private sector in establishing smart cities. Firstly, the
relation between the smart city term and actions taken, as well as
corresponding business models adapted by the private sector regarding this
area are dis ussed. Se o dl , e pi i al ase studies a al sis ased o se i–
structured interviews, secondary data and desktop research was conducted.
The results presented may facilitate improvements in strategic urban
management and business development.
Keywords: Smart city; private sector; urban business models; Warsaw;
Hamburg
*
Corresponding author: Monika Kustra | e–mail: mkustra@uoc.edu
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MONIKA KUSTRA, JÖRG RAINER NOENNIG, DOMINIKA P. BRODOWICZ
Introduction
In the era of rapid technological development coupled with global
economic crisis, cities became new markets for private industry in numerous
fields including smart products and services. Smart city market is estimated
to reach the value of 1.565 trillion USD by 2020 (Frost and Sullivan, 2014). In
this context the article aims to stimulate discussion on the involvement of
private sector in smart city models development and application of urban
business models into urban environments. Therefore, two research
questions were addressed: 1) How is the private sector involved in smart
city initiatives creation? 2) What are the strategic urban operations, in which
smart city solutions are applied most? To explore these questions the
research was divided into two phases – theoretical and practical. Based on
the literature review, the theoretical part is devoted to the examining the
s a t it pa adig i te s of the p i ate se to s e gage e t a d u a
business models emergence. In the practical part two case studies were
analysed, the cities of Warsaw and Hamburg. Both case studies have been
built up by desktop research and secondary data analysis, additionally semi–
structured interviews with private sector representatives served as the
method of analysis in the case of Warsaw and open talks with expert were
conducted in the case of Hamburg. These two European cities were chosen
based on comparable sizes of area and population. The study was focused
on identification of similarities and differences in approach to the issue of
introducing private sector products and services in areas traditionally
supported by public entities.
Smart city and the private sector
Smart city is a paradigm that has been defined for a number of years by
representatives of academia (Albino, Berardi and Dangelico, 2015;
Angelidou, 2014; Caragliu, Del Bo and Nijkamp, 2011), the private sector
(Falconer and Mitchell, 2012; IBM Institute for Business Value, 2009; KPMG,
2015) as well as international institutions (European Commission, 2014).
Nevertheless, one generally accepted definition is lacking. The concept is
rather amorphous (Albino, Berardi and Dangelico, 2015) and in principle
related to the application of technologies, in particular information and
communications technologies (ICT) to solve particular urban problems
related to transportation, energy, buildings, waste etc. (Batty et al., 2012;
Nam and Pardo, 2011; Paroutis, Bennett and Heracleous, 2013). Therefore,
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Smart City Selling? Business Models and Corporate Approaches on The Smart City Concept
the relation between technology and cities, especially in terms of the private
se to s e gage e t i s a t ities dis ou se is u ial (Coutard and Guy,
2007). Even if big data and networked computing already form part of daily
life (Pickren, 2016), a smart city paradigm is claimed to be a broader
ecosystem linking together human, infrastructural, social and
entrepreneurial capital (Scuotto, Ferraris and Brescian, 2016). This clearly
relates to the STS (Science, Technology and Society) discourse, inter– and
transdisciplinary approaches, in particular socio–technical networks (Sauer,
2012), as well as assemblage of human and non–human actors (Coutard and
Guy, 2007). See fig. 1 for an exemplification of corresponding data sources
between public and private sector and possible value creation. The
conceptual linkage of technological and social development becomes
particularly important since the broader trends of smart urbanism (Marvin,
Luque–Ayala and McFarlane, 2015) would affect not only cities, but the
entire built and social environment.
Figure 1 Matching and correspondence of data resource between public and private
sector and possible value creation (Source: Authors).
Nonetheless, there is a growing number of critical research on smart city
(Hollands 2015; March, 2016; Marvin, Luque–Ayala and McFarlane, 2015;
Townsend, 2013). Hollands (2015) draws attention to the fact that currently
the smart city model is driven by profits from global technology companies
since urban areas are considered to be drivers for innovation (Scuotto,
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MONIKA KUSTRA, JÖRG RAINER NOENNIG, DOMINIKA P. BRODOWICZ
Ferraris and Brescian, 2016). Firstly, smart city products and services may
pote tiall p o ide ICT o pa ies ith alte ati e g o th i itiati es
(Paroutis, Bennett and Heracleous, 2013, p. 270). Secondly, the private
sector creates demand for smart solutions contributing to the extensive
smart city branding (Hollands, 2008). Therefore, the smart city concept is
being referred to as a hegemonic corporate term (March, 2016), being
described as a business–led, neo–liberal urban utopia (Hollands, 2015) or
techno–utopia (Wiig, 2015).
Top vendors in smart city market such as IBM, Cisco, Siemens and Hitachi
are all global corporations (Government Technology, 2014). When
discussing the private sector, still a further differentiation into large global
companies, SMEs and startup companies should be made. Multinational
players, who promote themselves as heralds of smart technologies, seek
added value mostly through market expansion and penetration. This applies
especially to providers of IT infrastructures and services. IT infrastructure
companies are now attempting to expand their increasing dominance in
field like cloud computing, data storage and analytics. Companies like
Google, IBM, and Cisco have discovered urban data business as a highly
potential market. The creation of urban data platforms that synergize urban
data from various resources is a key component in their market strategy
(Hollands, 2015; Söderström, Paasche and Klauser, 2014). On the other
hand, local start–up companies and SMEs pursue different models of value
creation and business operations. Their smart city products and services
usually depart from specific problems and are often based on context
determinants such as skilled labour, technology ecosystem, and public
funding. In other words, they are more dependent and responsive to local
conditions and use open sources and interfaces for products or services
development (Klein and Vega–Barachowitz, 2015). Still, local entrepreneurs
may be limited in their creation of smart innovation as was the case in the
Living Lab project examined by Sauer (Sauer, 2012).
Urban business models
In order to analyse smart city strategies in the private sector, the authors
suggest to scrutinise smart operations through a business models approach.
Business modelling is used in the field of economics to secure and maintain
operations of enterprises and organisations. Recently business modeling
has been adopted in the urban context by interpreting key business
214
Smart City Selling? Business Models and Corporate Approaches on The Smart City Concept
parameters from the urban planning and management perspective (Noennig
et al., 2016).
Prominent business models applied in urban areas are based on the
Open Innovation (OI) model and the Network Innovation Ecosystem model
(NIE) (Scuotto, Ferraris and Brescian, 2016). The OI model contributes to
innovation creation by exchanging knowledge and linking various
stakeholders in a city s operations, i.e. local government, citizens, startups,
SMEs, corporations, academia. According to Scuotto, Ferraris and Brescian
(2016), the OI approach is beneficial as: 1) industry gets advantages from
other stakeholders; 2) companies may not only exploit but also
commercialise technologies and test new business models; 3) companies
can enlarge the portfolio of their partners through acquiring strategic
business partners (Scuotto, Ferraris and Brescian, 2016, p. 360). An example
of the OI model are Living Labs, where new urban solutions are being
introduced and tested. The NIE model, in turn, is based on exploiting
external resources, sharing know–how and participating in co–creation of
particular products. The focus is on investment in R&D through providing
proactive role of both business and government. Eventually, strategic
pa t e ships a e uilt to sha e k o ledge a d i o atio esou es like ICT
tools, technology platforms, and e–se i es appli atio (Scuotto, Ferraris
and Brescian, 2016, p. 359).
Figure 2 The structure of an Urban Business Model (Source: Knowledge Architecture
Lab, TU Dresden).
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MONIKA KUSTRA, JÖRG RAINER NOENNIG, DOMINIKA P. BRODOWICZ
Adopting the existing methodologies in the field of business modelling
and strategic urban planning and management, the methodology called
U a Busi ess Modeli g (UBM) was developed to support the systematic
generation of new operations and business models in urban settings (fig. 2).
The UBM methodology, which models the cities in analogy to
enterprises, supplies urban analysis, assessment of future projects and
strategic urban visions. Specified into an urban business model with special
focus on the urban data U a Data Busi ess Model , UDBM), the method
helps to bring the different smart city models from private and public
sectors into one conceptual framework (Noennig et al., 2016).
Warsaw
Smart city concept in Warsaw
Warsaw is one of the biggest cities in CEE region. Its population is
estimated at 1,735,442 (Central Statistical Office, 2015). Current
Development Strategy of the City of Warsaw towards the year 2020 (UM
Warszawa, 2005) does not include references to the smart city model since
at that time this concept was a novelty.
In late 2015 work on the revision of the strategy titled #Warsaw2030
began and is due to be finalised in 2017 (UM Warszawa, 2015). Teams
working on strategy revise it in accordance to elements enlisted by the
European Commission as key to develop a coherent strategy and smart city
program (European Commission, 2013). So far the city hall gathered a broad
group of experts as well as organized numerous public consultations to
create a vision of Warsaw in 2030 as a city of active people, friendly and safe
place, and open metropolis (UM Warszawa, 2016). Yet, again this vision
does not directly address the concept of smart city, but the idea behind this
approach is that smart solutions are supposed to be triggers for a better
quality of living.
Smart city projects and applied business models
Warsaw attracts both international capital and domestic investment
Go zelak a d S ętko ski,
; G iffith,
. It is one of the largest
markets for investments in ICT–based solutions not only in Poland, but also
in CEE countries in areas like transport, energy and data analytics. In this
regard, Warsaw is a market for most of global ICT firms, just to name a few:
Microsoft, Google, IBM, HPE, Orange, T–Mobile (Gorzelak and Smętko ski,
2012).
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Smart City Selling? Business Models and Corporate Approaches on The Smart City Concept
On the basis of primary and secondary research it could be assumed that
in terms of business models application, companies active in Warsaw do not
offer tailor products or services. Those products, including IoT cloud
platforms are already designed and if necessary may be slightly modified.
Companies have not changed their business models but modified their
products and services according to smart trend to attract cities as new
partners. All in all, the field of activity of private sector is generally related to
the following connected with each other areas (Table 1):
ICT and Big Data,
Buildings,
Energy.
Table 1 Smart urban operations in Warsaw.
Without further discussion if approach towards smart city concept in
Warsaw is correct or not, it has to be emphasized that cases of smart
projects already exist and often include ICT, buildings and energy solutions
in one. Due to activity of international corporations including Microsoft and
Orange and domestic enterprises like Comarch many smart city innovations
applied in Warsaw regard ICT solutions. This includes eagerly awaited by
many Varsovians smart parking systems which was commissioned by the
Municipal Road Authority to Comarch (UM Warszawa, 2016). Moreover,
global corporations sponsor and organize event related to big data and IoT,
i.e. Hackathons and Living Labs. e.g. BIHAPI – Business Intelligence
Hackathon API (Orange, 2015). In this case, smart city vendors use open
innovation business model.
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MONIKA KUSTRA, JÖRG RAINER NOENNIG, DOMINIKA P. BRODOWICZ
So far flagship projects include 19115 contact telephone number,
website and mobile application and Virtual Warsaw project financed by
Bloomberg Philanthropies in Mayors Challenge contest to apply beacons
for creation of mobile application supporting people with visual impairment
in moving around public spaces, buildings and transportation (Ifinity, 2014).
Other area in which smart building solutions are applied is the existing
building stock and particularly commercial offices. Smart solutions like
meters and sensors are applied more frequently to support savings in
consumption of energy, water and other resources, and enable effective
waste management (e.g. reuse of grey water). To increase efficiency and
security of buildings daily operations Building Management Systems (BMS)
are being introduced and combined with ICT technologies (Brodowicz,
Pospieszny and Grzymala, 2015).
Figure 3 Warsaw Urban Business Model (Source: Authors).
Important city projects related to smart paradigm are also Open House
– benchmarking methodology for estimating sustainability of a building
(Open House, 2016), Cities on Power – project aiming at investments in
renewable energy sources (Cities on Power, n.d.), Apps4Warsaw – open
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Smart City Selling? Business Models and Corporate Approaches on The Smart City Concept
platform with urban Big Data (NCBiR, n.d.). Moreover, starting with Smart
City Forum (Smart City Forum, 2016), City 2.0 – Smart City conference
(Computerworld, 2016) and Smart City Warsaw blog (Dominiak, 2015), there
is a growing number of networking platforms for cities and various
industries (not only those related to Warsaw) to share information about
existing and planned projects.
Smart city projects implemented in Warsaw are rather a result of
numerous networking initiatives, projects and solutions provided in
cooperation between private and public sector rather than solely public
decisions. Above mentioned projects and investments are in the majority
based on EU funding (Kustra and Brodowicz, 2016). Business models applied
are in some cases based on public private partnership, but most of them
have a form of cooperation based on public procurement law (fig. 3).
Current state of the research proves that potential areas for business
activities that still remain underexplored in Warsaw are consultancy and
urban labs. However, consultancy services are offered, there is a
considerable gap in terms of smart city consultancy firms on the market.
Regarding urban labs, this endeavour may offer concrete innovative
advantages to the city and therefore should be subjected to significant
investments.
Hamburg
Smart city concept in Hamburg – Hamburg Digital City
The Free and Hanseatic city Hamburg is one of the economic centres in
Europe and the second largest city in Germany with 1,8 million inhabitants.
Hamburg has clearly committed itself to becoming a Smart City, issuing a
Digital City Roadmap ( Leitbild Digitale Stadt ) in 2015 (City of Hamburg,
2015). Due to being a city–state without any superior authority on federal
state level, public and private actors are closely networked. Institutional
distances are short, thus communication processes are quick in politics as
well as in the business sphere. This peculiar set–up allows for comparably
quick and agile decision making in regards to urban policy and strategy
making. Thus, the smart city agenda is strongly driven by the city
government and authorities, yet involves a broad partnership of
stakeholders, including research and education facilities, startup companies,
SME as well large global companies, i.e. Cisco (Cisco, 2014; City of Hamburg,
2014).
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MONIKA KUSTRA, JÖRG RAINER NOENNIG, DOMINIKA P. BRODOWICZ
As Hamburg is a growing city, various large–scale urban construction
projects are going on. Most notable is the new Hafencity (Harbour City),
Europe largest urban development project, which increases the inner city
area by 40% by re–using former harbour areas (Bruns–Berentelg, 2010). The
Hafencity, however, does not follow an explicit Smart City agenda, due to
being schemed almost 20 years before. Nevertheless, currently the project is
being referred to as a smart endeavour (Cisco, 2014).
Table 2 Smart urban operations in Hamburg.
Smart city activities and applied business models
As a top–level governmental policy, Hamburg s Digital City Agenda is
manifested by a number of projects that span across multiple levels of
activity. A key activity is the long–term establishment of an urban data
platform aiming at integrating all urban data resources, such as
environmental, mobility or demographics data. The aim here is to stay
independent from proprietary platform solutions as offered by large
corporate vendors. In addition, Hamburg has issued a transparent data law,
securing that urban data are being processed in a way that citizens can
access and investigate them freely (Neuhüttler, 2015).
With key players of the Digital City Agenda, the authors have carried out
expert talks, which were documented and analysed in regards to key
strategic terms, actor networks, and development agenda. Experts included
representatives of Digital City Steering Center of Hamburg, CityScience Lab
at Hamburg Hafencity University, Hamburg Authority for Urban
Development (including Data Office), Hamburg Port Authority, among
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Smart City Selling? Business Models and Corporate Approaches on The Smart City Concept
others. Based upon these investigations of smart city initiatives in Hamburg
plus secondary data research, it may be affirmed that the field of activity of
private sector in Hamburg is generally related to the following areas (Table
2):
ICT and Big Data,
Smart Port,
Transport,
E–government.
Figure 4 Hamburg Urban Business Model (Source: Noennig et al., 2016).
In the past years, Hamburg – which has an influential, committed, and
well–organised citizenship – has established itself as a Public participation
capital in Germany, due to numerous urban and social development
projects that broadly involved citizens (Petrin, 2012). Following citizen–
driven smart city–concepts (Beinrott, 2015), these activities supports the
vision of Hamburg as a smart city not only based on IT and CPS technologies
(Caragliu, Del Bo and Nijkamp, 2011), but also on networked communities
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MONIKA KUSTRA, JÖRG RAINER NOENNIG, DOMINIKA P. BRODOWICZ
and e–culture. This turn towards digital culture reflects in several on–going
EU funded H2020 research projects, such as My Smart Life and Smarticipate,
and also the eCulture Agenda 2020 issued by the Cultural Department
(Persberichten, 2015).
As upcoming large–scale development project after the Hafencity, urban
districts like Rothenburgsort are designated testbeds for smart city
solutions. Following Living–lab approaches (Cosgrave, Arbuthnot and
Tryfonas, 2013), concepts are being developed to large extent in public–
private partnerships both with local as well as with global companies. Focus
is on issues such as urban health, urban ecology and sustainable urban
development. In cooperation with Cisco, for instance, urban scale
demonstrators have been created already for Smart Roads and Smart Lights
in the port area. Another cooperation signed with Volkswagen in
2016intends to transform the urban area into a testbed for future urban
mobility, supporting the city s application for hosting the eminent
conference–fair ITS Intelligent Transportation Systems in 2021 (by this year
autonomous vehicle system may be available in Hamburg). Figure 4 presents
the complexity and variety of smart initiatives within the urban business
model in Hamburg.
To supply on–going Smart City projects on a reliable scientific basis, the
city of Hamburg has implemented and funded research initiatives dedicated
to digital city research and computer science. A computer science taskforce
across all universities in Hamburg is to identify urban key challenges from an
informatics perspective, such as communication networks, algorithm design,
sensor systems, and data analytics. With similar intention, the City Science
Lab at Hamburg HafenCity University was established as a cooperation with
the MIT Media Lab to investigate contemporary urban challenges related to
digitization (City of Hamburg and Hafencity University Hamburg, n.d.). Other
metropolitan research projects aim to clarify the role of citizens
participation and interaction within smart community processes (Performing
Citizenship, 2016).
Conclusions
One of the more significant findings to emerge from this study is that in
light of the current global economic situation, technological advancements,
and demographic growth cities remain receptive markets for smart solutions
and products. Due to legal obligations, such as the responsibility to provide
public transportation, cities are not only clients, but active partners of global
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Smart City Selling? Business Models and Corporate Approaches on The Smart City Concept
ICT corporations, SMEs and startups serving their smart solutions for
everyday s urban life. However, the private sector not only offers products
a d se i es, ut also eates de a d fo s a t solutio s a d o t i utes
to the popularisation of the term for marketing and strategic reasons. Thus
the collaboration between public and private bodies is ambivalent.
Examples of positive outcomes are increased connectivity, information
sharing and open data. From a more critical stance, there is a growing
conviction that for corporations, cities are just another market to explore
and exploit, and to potentially abandon again if economically feasible.
Nonetheless the positive examples give proof that even profit driven
partnerships between cities and private industry may offer substantial
advantages to cities, e.g. value creation based on open innovation business
models.
Table 3 Warsaw and Hamburg – concluding remarks.
Hamburg follows a smart city initiative actively prepared and promoted
top–down by the city authorities, with major companies like Cisco being
involved. Still precaution is taken in regards to critical data infrastructures
(e.g. urban data platforms), where a vendor–lock–in with private supplies is
seen as critical. Here policy–makers advocate open and non–proprietary
smart services. The city s digital urban business model (as drawn up by the
authors) focuses on digitization and innovation, which is based on OI and
NIE business models balancing the private sector engagement with a high
public commitment. Warsaw provides another approach, in which
companies are triggers for implementation of smart solutions. In terms of
Wa sa s s a t it app oa h, o e pli it pu li st ateg e ists.
Nevertheless, qualitative analysis has identified that there is a significant
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MONIKA KUSTRA, JÖRG RAINER NOENNIG, DOMINIKA P. BRODOWICZ
smart technology push both from global as well as domestic companies.
Business models applied to this urban environment are based on the OI
model.
Regarding targeting of strategic areas for private investments, in both
case studies, projects related to Big Data and ICT–based solutions are the
most frequent. Moreover, technology–based solutions are the most
profitable to be offered by corporations which already own the
infrastructure and know–how, previously offered to industrial clients. It may
prove the fact that even if products or services are branded as city–tailored,
in fact they are not. In addition, the focus on urban operations contributes
to the assumption that it is a technology that constitutes the core of a smart
city even though both private and public sector may take strong activities to
prove the opposite (see e.g. Hamburg's digital participation or e–governance
projects). Final remarks regarding the analysis of two case studies are
provided in Table 3.
These findings have significant implications for the understanding how
the smart city paradigm is evolving and being created, which is essential
from the strategic urban planning and management point of view. The scope
of this study was limited in terms of case studies. Thus, more detailed
research based on empirical case study analysis from a larger number of
urban environments is suggested. Further research in this field might also
investigate how private sectors business models and public sector urban
models – potentially going beyond smart city models – can be brought into
one unified framework. To frame the highly dynamic yet divergent
de elop e ts i s a t urban technologies on the one hand, and their
implications for urban society, public engagement, social development and
cohesion on the other, STS discourses such as technology impact,
technology politics and regulation may serve as a reference in further
research.
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230
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Open innovation e tutela giuridica
dell a ie te. Il aso dell Ope Sour e Seed
Initiative
Roberto Franco GRECO*a
a Università
del Salento
L Ope Sou e Seed I ititati e u i iziati a ata egli Stati U iti el
he o siste ell appli azio e della logi a ope sou e ai se i. Con
l esp essio e sementi open source si intendono le sementi non brevettate e
riseminabili a cui può accedere chiunque ne faccia richiesta, a patto che si
impegni contrattualmente a non trasformare il prodotto e i suoi derivati in
beni su cui vantare diritti commerciali esclusivi. La logica è quella tipica dei
software open source, fondati sulla gratuità, condivisione e co–creazione dei
o te uti. Questi p i ipi ha o da se p e a atte izzato l atti ità ag i ola,
fa e do dell ag i olto e uel ustode della iodi e sità da ulti o
i o os iuto, i Italia, dalla legge 9 /
. L i iziati a si ollo a i u a
dimensione giuridica parallela al sistema closed shop dei diritti di proprietà
i tellettuale sulle iso se iologi he, el uale l ag i olto e spesso il passi o
acquirente delle risorse biologiche e biotecnologiche di proprietà delle
multinazionali. Nel contributo si evidenzia il valore socio–ecologico degli
st u e ti di ope i o atio e si esa i a l i iziati a dalla p ospetti a della
tutela giu idi a dell a ie te, i te p etandone i contenuti alla luce dei
p i ipi dello s iluppo soste i ile e dell uguaglia za sosta ziale e
indagandone le relazioni con i diritti alla diversità e sovranità alimentare dei
popoli.
Keywords: Open source; commons; agrobiodiversità; proprietà intellettuale
Introduzione
Questo scritto muove dalla convinzione della necessità di mettere in
rilievo, sul piano giuridico, il valore socio–ecologico degli strumenti di open
innovation e si propone di partecipare al più generale dibattito sulla
*
Corresponding author: Roberto Franco Greco | e–mail: robertofrancogreco@gmail.com
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ROBERTO FRANCO GRECO
funzionalizzazione dei sistemi open source come pratiche di empowerment
della olletti ità. Esso ha ad oggetto l a alisi dell Open Source Seed Initiative
(da qui in avanti in acronimo OSSI), che sarà osservata dal punto di vista
della tutela giu idi a dell a ie te.
L OSSI u i iziativa nata nel 2014 da u idea di Ja k Kloppe u g a d
Irwin Goldman (University of Winsconsin–Madison) che consiste
ell appli azio e della logi a open source ai se i. Nell a ito di u e osi
incontri tra centri di ricerca, associazioni di agricoltori, ONG, e
rappresentanti delle comunità locali, è stata creata una piattaforma
composta da 29 varietà vegetali di 14 colture differenti di sementi open
source . Co l esp essio e sementi open source si può intendere quelle
sementi non brevettate e riseminabili a cui può accedere chiunque ne faccia
richiesta, purché si impegni contrattualmente a non trasformare il prodotto
e i suoi derivati in beni su cui vantare diritti commerciali esclusivi (clausola
copyleft). Questa clausola assume rilevanza centrale nel contratto che regola
l a esso ai se i, pe h garantisce che qualsiasi pianta derivata dalla
selezione di sementi open source resti liberamente accessibile alla
collettività e che su di essa non possa essere vantato alcun diritto di
privativa industriale. Così si intende assi u a e l effi a ia, el te po, degli
effetti tipici del free access approach . Le varietà dei semi open source
devono essere registrate presso il Center for Food Security, che ne vaglia la
compatibilità con i crite i di si u ezza pe l ali e tazione umana (Butruille et
al., 2015; Carolan, 2016; Vernooy, Sthapit e Shrestha, 2015; si veda anche
http://osseeds.org).
La logica che sta alla base della creazione della piattaforma in questione
è quindi analoga a quella dei software open source, governati dai principi
della gratuità, condivisione e co–creazione dei contenuti. Questi principi
rimandano chiaramente ad un approccio etico–solida isti o all i iziati a; essi
appaiono giuridicamente sintonici ai doveri inderogabili di solidarietà
politica, economica e sociale cui fa riferimento l a t. della Costituzio e
italia a. I itati p i ipi o so o uo i all ag i oltu a, a zi ha o da se p e
ispi ato le più a ti he ultu e o tadi e fa e do dell ag i olto e uel
custode di biodiversità da ultimo riconosciuto, in Italia, dalla legge 194/2015
sulla tutela e valorizzazione della biodiversità di interesse agricolo e
alimentare. I pa ti ola e, l a t. defi is e ag i olto i ustodi gli ag i olto i
che si impegnano nella co se azio e, ell ambito dell'azienda agricola
ovvero in situ, delle risorse genetiche di interesse alimentare ed agrario
locali soggette a rischio di estinzione o di erosione genetica . La disposizione
se
a iflette e l esiste za di u a di e sio e solidaristica congenita alla
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Ope i
o atio e tutela giu idi a dell a
ie te. Il aso dell Ope Sou e Seed I itiati e
cultura rurale e al mondo contadino, plasmata nel tempo dalla figura
dell ag i olto e he custodisce . I fatti l ag i olto e ustode u ag i olto e
solidale he ese ita l atti ità ag i ola o se pli e e te al fi e di
soddisfare interessi privati di profitto e/o sussistenziali, ma che, attraverso
l atti ità edesi a, fo is e se izi ag oe osiste i i di utilità pubblica come
la o se azio e della iodi e sità. È du ue i o os iuto all ag i olto e u
ruolo di responsabilità nella tutela dei sistemi ambientali, tanto più se si
considera che oggi sono le stesse attività agrosilvopastorali a figurare spesso
t a i fatto i aggio e te i patta ti pe l a ie te. La tutela a ie tale
non può quindi prescindere dalla sostenibilità delle attività agricole
(Monteduro, 2013; Monteduro et al., 2015). Ciò di ost ato t a l alt o dalla
relazione tra tutela della biodiversità e cambiamenti climatici, riconosciuta
ex plurimis dalle Convenzioni sulla diversità biologica e sui cambiamenti
climatici del 1992 e oggetto della seconda area tematica della Strategia
nazionale per la biodiversità del 2010. Le citate Convenzioni e la Strategia
ha o ile ato l i ide za egati a sulla esilie za dei siste i a ie tali
della perdita di biodiversità e della riduzione dei servizi ecosistemici ad essa
connessi.
Queste riflessioni introduttive sembrano già sufficienti a giustificare
l i te esse he i iziati e o e l OSSI posso o i esti e i u a p ospetti a
d a alisi giu idi o–ambientale. Inoltre la considerazione della dimensione
solidaristica come componente consustanziale all ag i oltu a pe ette di
creare un parallelo tra presente e passato, che probabilmente trova proprio
ella te ati a dei se i u a delle sue app ese tazio i più itide: l a tica
pratica della condivisione dei semi sembra trovare ell ope sou e
appli ato all ag i oltu a u a sua i isitazio e o te po a ea. Pe ueste
agio i pa e o etto legge e l OSSI ome una retro–innovazione, una
de li azio e dell i tellettualità di assa i g ado di agi e ell a ito di u a
dimensione giuridica alternativa a quella del sistema closed shop dei diritti
di proprietà intellettuale sulle risorse biologiche; il sistema che ha favorito
l alienazione sociale delle produzioni e trasformato spesso l ag i oltore da
custode in passivo acquirente delle risorse biologiche e biotecnologiche di
proprietà delle multinazionali: secondo un documento dell ETC Group, il
mercato mondiale dei semi appartiene oggi, per il 50%, esclusivamente a tre
grandi corporation (Then e Tippe, 2014).
Questi dati impongono una riflessione critica sulla disciplina dei diritti di
proprietà intellettuale in parola e sulla dimensione politica di tali scelte
normative, che sembrano per certi versi esprimere le correnti contraddizioni
di quello he stato defi ito, ell a ito dei Critical Legal Studies, come
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ROBERTO FRANCO GRECO
legalismo liberale (Binder, 1987; Boyle, 1985; Kennedy, 1993; Pupolizio,
2009). Le marginalizzazioni e discriminazioni da esso prodotte richiedono
soluzioni di giustizia sociale attraverso cui perequare i rapporti di forza nel
mercato e riformare i paradigmi classici di proprietà in maniera sostenibile.
I uesto s e a io, u i po ta te uolo può esse e s olto dall atti ità di
produzione e scambio di informazioni in ambienti non commerciali e non
proprietari, come sono tipicamente quelli dei software open source, da
parte della c.d. società in rete. In tali contesti, è data agli individui la
possibilità di diffondere orizzontalmente informazioni e conoscenze e di
autorappresentarsi in progetti cooperativi (Benkler, 2007; Castells, 2008).
L OSSI app ese ta solo u a delle ta te i iziati e sui se i fo date sulla
condivisione e partecipazione che, anche in ambito nazionale, si stanno
diffondendo. Osservando il panorama italiano, con la precisazione che gli
esempi citati non esauriscono il novero dei numerosi operatori cc.dd. seed
saver , so o si u a e te deg e di ota la ‘ete Se i ‘u ali, l Asso iazio e
Civiltà Contadina e il Gruppo Coltivare Condividendo, che da tempo si
impegnano nella tutela dell ag o iodi e sità.
Alcune riflessioni sulla ricostruzione teorica
dell OSSI el di attito sui e i o u i
È possibile asso ia e all OSSI u
a o o ietti o di a atte e sosta ziale
forse in grado di rappresentarne il senso nelle sue molteplici declinazioni: la
creazione di una categoria di Protected Commons . La categoria presenta
delle caratteristiche tipiche che potrebbero essere così riassunte:
(i) l OSSI è il risultato di un percorso decisionale democratico e
partecipato che ha coinvolto le diverse formazioni sociali operanti sul
territorio (approccio bottom up);
(ii) la piattaforma si compone di beni materiali (i semi) ad accesso libero
(componente open source) che vengono contrattualmente protetti dai diritti
di privativa industriale tipici della tutela della proprietà intellettuale;
(iii) essa viene alimentata al suo interno dagli agricoltori fruitori del
servizio, che condividono le sementi open source con una platea
potenzialmente sempre più numerosa di operatori (funzione autopoietica);
(iv) concorrendo alla preservazione ed incremento del livello di
differenziazione genetica presente nella piattaforma, gli agricoltori
forniscono un servizio agroecosistemico di utilità collettiva.
Questo tentativo di ricognizione esemplificativa delle caratteristiche
dell OSSI, a giudizio di hi s i e, consente di sostenere la peculiarità del
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Ope i
o atio e tutela giu idi a dell a
ie te. Il aso dell Ope Sou e Seed I itiati e
genus di protected commons in questione e di i uad a e l a alisi el
dibattito sui beni comuni. In questo senso, si può anzitutto notare che le
matrici politi he e so iali sottese all i iziati a so o assimilabili alle generali
istanze che hanno portato alla centralità del dibattito sui commons nel
panorama internazionale contemporaneo. Esse sono riassumibili nella
olletti a o sape olezza dell esiste za di una serie di beni fondamentali
per le comunità, che non possono essere mercificati e sottratti alla
condivisione perché ascrivibili ad un patrimonio ritenuto comune. Trattasi di
beni connessi alla possibilità dei cives di avere delle condizioni di vita
dignitose perché orientati ad una funzione sociale ed ecologica (Dani, 2014).
Se è facilmente identificabile il milieu culturale in cui il fenomeno si
radica, lo stesso non può dirsi rispetto alla definizione di bene comune.
I fatti, allo stato dell a te, o sembra possibile individuare una nozione
univoca ed esaustiva del concetto, che si presenta incerto, fluido,
sfuggente, polisemico (Dani, 2014). I tentativi di ricostruzione dogmatica
della categoria si sono tradotti frequentemente nella sua comparazione con
istituti ed esperienze del passato. Tra questi vengono spesso richiamati i
beni comuni del periodo medievale come i pascoli, le foreste e i corsi
d a ua. Allo a, la lo uzio e bene comune indicava quei beni vincolati da
desti azio i d uso o u ita ie che ne garantivano la fruizione ad una
specifica collettività ed escludevano coloro i quali di essa non facevano parte
(Barnes, 2013; Curtis, 2016; Dani, 2014; Levine, 2001; Richardson, 1946).
L esige za e a uella di e ita e he l e essi o sf utta e to provocasse il
depauperamento della risorsa, determinando, in una delle sue declinazioni,
la nota tragedia dei beni comuni prospettata da Hardin (Hardin, 1968).
Nel medioevo siffatto sistema rappresentava sicuramente un modello di
welfare virtuoso: i beni comuni erano di vitale importanza per il benessere di
ogni singola comunità locale. Oggi, in un contesto in cui le risorse comuni
sono più scarse rispetto al passato e i potenziali fruitori sono aumentati, la
sua adozione forse rischierebbe di acuire le disparità sociali e le ingiustizie
tra i consociati. È opinione di chi scrive che lo stesso rischio possa
ripresentarsi ogni qual volta si riflette sulla sostenibilità attuale dei beni
o u i se o do app o i i ost utti i della atego ia fo dati sull esclusiva
elazio e t a l att i uto comune e la res. Diversamente si propone di
iflette e sull oppo tu ità di u i e sio e di te de za he, da uello sui
beni, conduca al dibattito sui servizi comuni , anche alla luce della
discussione sui servizi ecosistemici (Costanza et al., 1997). Questa
ope azio e i hiede e e l aggio a e to delle atego ie già esiste ti da
ealizza e edia te il o dizio a e to so iale ed e ologi o dell ese izio
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ROBERTO FRANCO GRECO
dei diritti sui beni, qualunque natura essi abbiano. In questo scena io, l OSSI
potrebbe rappresentare un archetipo: privati diventano i semi una volta
acquistati dalla piattaforma e verosimilmente tali sono i fondi su cui
vengono coltivati; comune, perché rivolto alle generazioni attuali e future, è
il servizio di preservazione e tutela della biodiversità agrogenetica erogato.
Un processo di questo tipo esigerebbe dalla collettività – da intendersi come
centro di imputazione di interessi condivisi tra consociati socialmente ed
ecologicamente responsabili – uno sforzo nel verso della sostenibilità.
Questa i ost uzio e pot e e t o a e u a o a dog ati a i po ta te
ell aggio a e to di uella formulazione di bene comune di matrice
giusromanistica, sussunta, in letteratura, nel c.d. principio del tutto–parte ;
nel cui ambito il tutto , la comunità politica, ingloba le parti, territorio e
collettività. Tale rapporto implica la relazione sia tra collettività e cittadino,
che tra collettività e territorio (Maddalena, 2012). Questo principio
definisce, dunque, un modello di relazioni, che si ritiene possa essere tuttora
alido se si ealizza l attualizzazio e dei sig ifi ati di tutto e parte .
Si u a e te, il ite io dell appa te e za del e e stato il p i o ad
emergere ed è quello sulla cui base anche il principio in analisi è stato
edificato: la fondazione della comunità politica romana (tutto) dipese
dall i possessa e to, ad ope a dei Qui iti olletti ità/pa te , di te ito i
(parte), occupati per la fondazione della città, il cui uso rimase a lungo
comune (Maddalena, 2012).
Oggi, il tutto è cambiato diventando parte di un se stesso più grande.
Esso è dato dalla complessa realtà multipolare in cui viviamo, che pur
conservando i necessari localismi, mostra le interdipendenze e le ambizioni
di organicità che condizionano le singole entità politiche che la
compongono. Così le decisioni prese in una specifica comunità politica,
soprattutto rispetto a particolari materie, devono essere parametrate sulla
base degli interessi di una collettività più estesa di quella tradizionale e
producono effetti difficilmente localizzabili entro precisi spazi territoriali.
Questo concetto di comunità politica allargata trova certamente
ell U io e Eu opea uno dei suoi esempi più rappresentativi.
In uno scenario di questo tipo, abitato da collettività sovra–territoriali,
se
a po o plausi ile l i ple e tazio e di u siste a di f uizio e
comune, e allo stesso tempo equa, dei beni. In definitiva, si ritiene che il
principio del tutto–parte, attualizzato di senso, possa configurare, da un
lato, u o st u e to pe giustifi a e teo i a e te l i soste i ilità odie a di
politi he sui e i fo date sulla lo o f uizio e o u e e, dall alt o,
rappresentare, data la complementarietà dei rapporti tra politica, collettività
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Ope i
o atio e tutela giu idi a dell a
ie te. Il aso dell Ope Sou e Seed I itiati e
e territorio di cui esso è portavoce, un valido paradigma per un auspicato
processo di comunizzazione dei servizi che coinvolga orizzontalmente il
tutto .
Le principali regole della disciplina dei diritti di
proprietà intellettuale sui semi
Le creazioni intellettuali, così come i beni materiali, possono essere
soggette a proprietà: la c.d. proprietà intellettuale. Uno degli strumenti
attraverso cui essa viene tutelata è il brevetto. I semi, quando vengono
brevettati, diventano proprietà intellettuale. È quindi necessario il consenso
del titolare del brevetto per il loro utilizzo ed è tendenzialmente vietato
ipia ta e gli e e tuali se i dell a ata p e ede te. Al titola e del e etto
viene riconosciuto un diritto esclusivo e limitato nel tempo. La normativa
comunitaria di riferimento è contenuta nella direttiva 44/1998/CE sulla
protezione giuridica delle invenzioni biotecnologiche , che in Italia è stata
recepita dal D.L. 3/2006 e convertita nella L. 78/2006. La direttiva è figlia
degli impegni assunti dalla allora Comunità europea a Marrakech nel 1994,
dove venne ufficializzato il c.d. accordo TRIPs sugli aspetti commerciali dei
diritti di proprietà intellettuale (Autieri et al., 2016; Fonte, 2005; Scuffi,
2009).
Per quanto riguarda il tema dei semi, qui basti considerare il combinato
disposto degli artt. 3 e 4 della direttiva citata. L a t. omma 1 prevede che
non sono brevettabili: a) le varietà vegetali e le razze animali, b) i
procedimenti essenzialmente biologici di produzione di vegetali o di
animali . Il o
a dell a t. 3 dispone che un materiale biologico che viene
isolato dal suo ambiente naturale o viene prodotto tramite un procedimento
tecnico può essere oggetto di invenzione, anche se preesisteva allo stato
naturale . Il comma dell a t. hia is e he sono brevettabili le invenzioni
uo e he o po ti o u atti ità i e ti a e sia o sus etti ili di
applicazione industriale, anche se hanno ad oggetto un prodotto consistente
in materiale biologico o che lo contiene, o un procedimento attraverso il
quale viene prodotto, lavorato o impiegato materiale biologico .
Le disposizioni menzionate indicano che ad essere tutelata mediante
e etto l i e zio e, he app ese ta l atti ità i tellettuale di i te e to
biotecnologico sul seme dalla quale deriva la selezione di una varietà
vegetale. La protezione del seme è quindi indiretta, in quanto il seme è
ate iale iologi o he o tie e l i e zio e. Pe ate iale iologi o si
intende un materiale contenente informazioni genetiche (art. 2).
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ROBERTO FRANCO GRECO
Effetti ecologici e socio–culturali delle politiche di controllo
industriale sui semi
Il quadro normativo sopra accennato è il risultato di un percorso
giuridico che, dagli anni novanta, si è consolidato in politiche di controllo
industriale sui semi avallate dalla progressiva corporativizzazione del diritto
(Mattei, 2011). Per comprenderne la portata storica, bisogna considerare
che gli agricoltori, dalla rivoluzione agricola del neolitico, sono sempre stati
proprietari dei semi. Diversamente, nello scenario corrente, il brevetto delle
sementi risolve tale rapporto di proprietà. Le sementi brevettate non
vengono vendute a chi le utilizza, ma piuttosto concesse in uso temporaneo
pe spe ifi i i li ag i oli. All ag i olto e ie e ui di i o os iuto il
godimento a tempo determinato della proprietà intellettuale altrui. Così le
sementi eventualmente accantonate al termine del ciclo produttivo non
appa te go o all ag i olto e he le detie e, a esta o di p op ietà del
detentore del brevetto e non possono essere utilizzate, senza il suo
consenso, nel ciclo produttivo successivo. Costituis e eato l utilizzo pe più
di un ciclo produttivo delle sementi brevettate. Non a caso si è verificato un
incremento vertiginoso dei contenziosi tra multinazionali e agricoltori per
violazione della normativa sui brevetti (Vesto, 2014) .
Si è così assistito al ridimensionamento degli spazi di autonomia dei
contadini e alla crescita della loro soggezione giuridica ed economica alle
multinazionali. Parafrasando Bauman, questa condizione potrebbe essere
suggestivamente descritta come solitudi e dell ag i olto e glo ale
(Bauman, 2000). È emblematico il caso del Round–Up–Ready Gene
Agreement, accordo sulla base del quale la Monsanto ha vietato agli
agricoltori di vendere, cedere in qualsiasi forma e conservare le sementi
presenti al termine del ciclo produttivo, a pena del pagamento di una
sa zio e pe u ia ia pa i a e to olte il da o p o o ato all azie da dal
comportamento illecito (Shiva, 2003).
Nel tempo le multinazionali del sementiero hanno ingegnerizzato un
numero sempre più elevato di nuove varietà, create per essere
implementate in modelli agricoli ad alto input. Ci a l % delle p i ipali
colture mondiali sono state transgenizzate e rese resistenti a diversi erbicidi,
spesso prodotti e commercializzati dalle stesse multinazionali che
detengono i brevetti dei semi. Le criticità ambientali di questo modus
operandi sono paragonabili a quelle già sperimentate con la rivoluzione
verde (Giovannetti, 2009).
Gli effetti della rivoluzione genetica non sono solo prettamente ecologici,
ma anche di carattere socio–culturale. I semi sono infatti espressione di
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Ope i
o atio e tutela giu idi a dell a
ie te. Il aso dell Ope Sou e Seed I itiati e
conoscenze e tecniche plurisecolari tramandate da generazione in
generazione. Conservare i semi significa anche difendere le diversità
culturali (Shiva,
, tutelate dall a t. della Costituzio e olt e he a
livello comunitario e internazionale, e preservare l hu us storico e sociale
delle comunità che li custodiscono.
U a lettura dell OSSI dal pu to di ista della tutela
giuridi a dell a ie te
La multidimensionalità degli aspetti oi olti dall a alisi fi o a
effettuata, sul piano giuridico, può essere correlata alla nozione di
ambiente o te uta ell a t. , o
a 1, lett. c) del Dlgs. 152/2006. Ivi si
stabilisce che per ambiente deve intendersi il … sistema di relazioni fra i
fattori antropici, naturalistici, chimico–fisici, climatici, paesaggistici,
architettonici, culturali, agricoli ed economici .
La disposizione, già solo testualmente, o se te di o lude e he l
ambiente in senso giuridico si compone, più che dei singoli fattori, delle
relazioni fra i fattori in tanto in quanto esse formano un sistema
(Monteduro, 2015). Non è dalla mera sommatoria dei fattori che si coglie
l a ie te i se so giu idi o, a dai lo o apporti dinami i all i te o del
sistema che li ricomprende. La variazione di un singolo fattore produce
effetti su tutti gli altri generando nuovi equilibri e definendo nuove relazioni.
La definizione giuridica di ambiente come sistema di relazioni appare
preziosa per u i te p etazio e dell OSSI in chiave giuridico–ambientale.
Sulla sua base è possibile anzitutto chiedersi in che misura la disciplina del
controllo industriale dei semi, da una pa te, e l OSSI, dall alt a, i ido o sugli
equilibri del sistema ambiente : la selezione biotecnologica dei semi ha
po tato all i e zio e di a ietà egetali ad alta esa o a atte isti he
uniformi e regolari nel tempo. Ciò, di fatto, sta provocando una progressiva
omologazione delle colture con conseguente perdita della biodiversità
ag oge eti a. Dal a to dell OSSI, la eazio e di u siste a di Protected
commons del tipo indicato sembra configurarsi quale strumento per il
recupero, ove possibile, la tutela e la valorizzazione della biodiversità agraria
contrastando la tende za all o ologazio e. Pe ta to ile a l esiste za di
una dicotomia tra i due modelli posti a confronto, che riflette le
problematiche del più generale rapporto tra sviluppo e ambiente e chiama
in causa il principio dello sviluppo sostenibile (art. 3 quater del Codice
dell a ie te italia o, D.lgs
/
. Esso ga a te di u a di e sio e
giuridica centrata sui doveri, imputabili tanto ai privati cittadini quanto alle
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ROBERTO FRANCO GRECO
pubbliche amministrazioni (art. 3 quater, cit., comma secondo), che impone
ad ogni attività umana giuridicamente rilevante di conformarvisi, di svolgersi
in modo tale da garantire che il soddisfacimento dei bisogni delle
generazioni attuali non comprometta la qualità della vita e le possibilità
delle generazioni future (Fracchia, 2015). Ciò si traduce nel dovere giuridico
di preservare la biodiversità agraria di cui oggi godiamo e di contrastarne la
perdita.
La lettura costituzionalmente orientata di questo approccio doveristico
pone il fine della tutela ambientale in relazione diretta con il mezzo
dell ade pi e to dei già itati doveri inderogabili di solidarietà politica,
economica e sociale , nei confronti delle generazioni presenti e future. La
declinazione tridimensionale della solidarietà costituzionale può essere
sintetizzata nel concetto di solida ietà a ie tale. L i te p etazio e he si
propone si completa mediante la lettura combinata degli artt. 2 e 3 della
Costituzione italiana. Pe iò l ade pi e to dei do e i i de oga ili di
solidarietà ambientale diviene strumentale al pieno sviluppo della persona
umana (comma 2), che non può verificarsi se anzitutto non si garantisce la
sopravvivenza della specie attraverso la salvaguardia, tra le altre cose, della
biodiversità: questa sarebbe il fine effettivo della tutela tipicamente
antropocentrica del diritto ambientale (Fracchia, 2015). Esiste dunque un
legame diretto tra sostenibilità ambientale e solidarietà costituzionale, che
fo se seg a il e ifi a si di u e oluzio e i te p etati a di uest ulti a el
senso della tutela giuridica dell a ie te.
Riflettendo ancora sugli effetti culturali della perdita di biodiversità
ag a ia, isog a pe alt o o side a e l esiste za di u appo to di st etta
connessione tra coltura e cultura che trova la sua sintesi giuridica nel
concetto di diversità alimentare. Non a caso, osservando il panorama
italiano, il Decreto del MIPAAF del 9 aprile del 2008 si intitola
Individuazione dei prodotti agroalimentari italiani come espressione del
patrimonio culturale italiano . Questa relazione tra coltura e cultura esprime
la dimensione territoriale/identitaria del cibo, che è ancorata giuridicamente
a principi costituzionali di rilievo primario come il principio autonomistico
(artt. 5 e 114 Cost) e il principio di differenziazione (art. 118 Cost.)
(Monteduro, 2015). In ragione di tale componente identitaria, sono sempre
più i popoli che reclamano il diritto alla propria sovranità alimentare e
autodeterminazione. Molti moti di protesta popolare contro modelli
produttivi globalizzati, dalla piazza sono poi confluiti in iniziative a più
a pio aggio. T a ueste pa e agio e ole a o e a e a he l OSSI,
240
Ope i
o atio e tutela giu idi a dell a
ie te. Il aso dell Ope Sou e Seed I itiati e
o side ato he uest ulti a i o t ote de za o l assetto t adizio ale
del sistema di tutela della proprietà intellettuale.
A questo punto sembra possibile rendere maggiormente esplicita la
fu zio e a ie tale dell OSSI i o e do alla lette a del Codi e
dell ambiente (D.lgs. 152/2006). In questo senso:
i l OSSI pa te ipa alla preservazione della biodiversità agraria,
contribuisce alla promozione … dei li elli di qualità della vita umana, da
realizzare attraverso la salvaguardia ed il miglioramento delle condizioni
dell'ambiente e l'utilizzazione accorta e razionale delle risorse naturali (art.
2, comma 1 D.lgs.152/2006) e, dunque, concorre a salvaguardare il corretto
funzionamento e l'evoluzione degli ecosistemi naturali dalle modificazioni
negative che possono essere prodotte dalle attività umane (art. 3 quater,
comma 4 D.lgs. 152/2006);
(ii) data la logica open source che promuove la dimensione solidaristica
agricola, l OSSI fa o is e l i se i e to del p i ipio di solida ietà …
nell'ambito delle dinamiche della produzione e del consumo (..) per
salvaguardare e per migliorare la qualità dell'ambiente anche futuro (art. 3
quater, comma 3 D.lgs.152/2006).
Conclusioni
Fe a la possi ilità di ide tifi a e ell OSSI u etto e di tutela
a ie tale, e essa io tutta ia e ita e di t a e l e o ea o lusio e
secondo cui la fonte del problema della globalizzazione agrogenetica, e delle
diverse criticità ambientali che a questa si accompagnano, sarebbe
rappresentata dalle biotecnologie in quanto tali. Occorre sgombrare il
campo da questo eventuale equivoco, in quanto in diversi ambiti la
tecnologia svolge un ruolo di primaria importanza nella tutela ambientale e
non solo. La matrice delle conflittualità emerse risiede, piuttosto, altrove:
ell asse za di effi a i e a is i di egolazio e giu idi a del e ato
quale locus artificialis. Infatti, a giudizio di scrive, è la mancanza di
contrappesi normativi alle logiche puramente economiche/finanziarie a
causare i rischi di oligopolio agrogenetico ed a determinare la difficoltà di
tutela e, all i te o del e ato e pe suo t a ite, di itti fo da e tali e
interessi costituzionalmente protetti. Ciò accade anche perché la volontà
olletti a esp essa dalle si gole di e sio i o ati e statali, ell e a della
globalizzazione, finisce spesso per essere ridotta alla marginalità. Il rischio è
però quello, in assenza di regole adeguate nella dimensione transnazionale,
dell a e tua si dell i o pati ilità t a le esige ze di sf utta e to
241
ROBERTO FRANCO GRECO
economico delle innovazioni tecnologiche, da un lato, e quelle di tutela
a ie tale, dall alt o. Pe uesti oti i si itie e he il p o le a de a
essere ricercato nel c.d. ordine giuridico del mercato: il mercato è connotato
da artificialità, giuridicità e storicità; non è dunque luogo governato
naturalisticamente da leggi economiche immutabili e perenni, ma il suo
equilibrio deriva da precise tecniche del diritto che danno forma
all e onomia ed è condizionato dalla mutevolezza storica delle decisioni
politiche (Irti, 2004).
In ambito europeo, la guida giuridica al condizionamento ambientale
delle politiche, anche di quelle economiche, è rappresentata dal principio di
integrazione. Esso rappresenta uno dei principi fondamentali delle politiche
a ie tali dell U io e ed esp i e il a atte e t as e sale del di itto
dell a ie te. La sua appli azio e o po ta he l adozio e di og i politi a,
in qualsiasi materia e settore di attività, debba essere condizionata dalla
tutela ambientale. La così estesa operatività del principio dipende dalla
circostanza che ogni attività umana giuridicamente rilevante possa
pote zial e te agio a e da o all a ie te. Il do e e del legislato e,
europeo e nazionale, di parametrare in qualsiasi settore i propri interventi
sulla ase della tutela a ie tale i di a he uest ulti a app ese ta pa te
integrante dei processi di sviluppo e non separabile da essi (Renna, 2012). La
reciproca integrazione tra ambiente e sviluppo consente alla tutela
ambientale di perdere i suoi vetusti caratteri antagonistici rispetto alle
logiche dello sviluppo, per divenire, piuttosto, il volano con cui garantire i
diritti delle generazioni future (Renna, 2012) e attraverso il quale
rip isti a e, ei li iti del possi ile, l i f a to equilibrio tra il fatto creativo e
il fatto dist utti o dell uo o (Giannini, 1973).
Sembra dunque necessaria la piena integrazione della tutela ambientale
nelle politiche di settore per invertire il trend che attualmente conduce
verso la conflittualità tra ambiente e sviluppo.
In definitiva è possibile ritenere che solo condizionando socialmente ed
ecologicamente il mercato, e conferendo ad esso una dimensione più
umana , lo sviluppo tecnologico potrà esprimere le proprie potenzialità in
a ie a si e gi a o l i pe ati o della soste i ilità. L OSSI, i uesto
scenario, si candida a rappresentare un valido strumento per il
perseguimento, con la piena garanzia della tutela ambientale, del razionale
sfruttamento del suolo e dell equità dei rapporti sociali come stabilisce
i asti a e te l a t. della Costituzio e italia a.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
SECTION II
Gender, Bodies and Health in
Sociotechnical Environments
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
The Hard Hat Pro le : Wo e
Traveling the World of Computing
Mariacristina SCIANNAMBLO*a
a
Madeira Interactive Technologies Institute
Gender and feminist STS studies have shown the benefits of using gender
as an analytical category in order to problematize not only formal
discriminations of women in technoscientific fields, but also gender biases
encoded in technical knowledge and professional cultures. According to this
view, gender and technoscience are mutually shaped, so that just as
gendered beliefs and practices affect the construction of scientific knowledge,
so too technoscientific organizations shape the relations between men and
women. In the field of computing these processes have been scrutinized by
recent studies that put under scrutiny those unspoken ideas on gender that
have shaped computing. Against this backdrop, this paper problematizes the
experience of Italian women who travel the world of computing as
practitioners and academics. The analysis is based on a set of in–depth
interviews which aim at addressing the gender gap in computing by
questioning the gender assumptions that shape the construction of
disciplines, practices, and knowledge surrounding computer technologies.
Therefore, rather than emphasizing those mechanisms that keep women
outside or at the margins of computing, the paper examines the experience of
those women who inhabit the computer world in order to question the
alleged gender neutrality of the field.
Keywords: Gender; women; computing; feminist STS
Introduction
During the last three decades, feminist theory in Science and Technology
Studies (STS) has largely explored the relation between gender, science, and
technology. If early STS remind us that scientific and technical worlds are the
outcome of collective and material processes (Latour and Woolgar, 1986;
*
Corresponding author: Mariacristina Sciannamblo | e–mail: cristina.sciannamblo@m–iti.org
249
MARIACRISTINA SCIANNAMBLO
Pinch and Bijker, 1984), feminist STS problematize such processes by
uncovering power differentials, marginal and invisible positions,
multiplicities and layers of silence that technoscientific phenomena
inevitably produce (Haraway, 1997; Star, 1991). Far from being a
homogeneous body of knowledge, the feminist critique of technology has
come to terms with the various approaches and issues raised by feminist
critical theory. In this respect, we recognize three streams of research by
which feminist analysis has articulated its reflections about the gendered
character of technology (Cozza, 2008; Faulkner, 2001). A first research path
a e ph ased as o e i te h olog , a d add esses the ke uestio
h a e the e so fe
o e i te h i al fields? This app oa h shapes a
institutional and corporate campaigns that aim to recruit women in technical
paths.
A second analytical perspective examines the relationship between
o e a d te h olog
fo usi g o spe ifi te h ologies ith hi h
women interact, for example, in domestic and work places. This stream
develops a reflection on the experience of women as users of technology. As
Faulkner (2001) points out, this line of thought tends to hold a dichotomous
understanding of technology, seen either as a masculine instrument of
control or as an opportunity for the emancipation of women. Both these
approaches view technological artifacts as black boxes, disregarding their
inner articulation and ambivalence.
In contrast to the perspectives described so far, feminist contributions to
STS ha e f a ed thei a al sis i te s of ge de a d te h olog
(Cockburn and Omrod, 1993; Wajcman, 1991), questioning the mutual
shaping of gender relations and technical practices. A key tenet of this
approach is the relevant critical stance towards the nature of technology, its
use, users, and design processes, which challenges both technological
determinism and any assumption about the neutrality of technology.
Against this backdrop, recent studies have come to employ feminist
critiques in science and technology in order to investigate the relationship
between gender and computer technologies (Abbate, 2012; Balka and Smith,
2000; Misa, 2010). This is a body of research that, starting with the
acknowledgment of the gender divide in computing, has developed an
interesting set of historical, sociological, and cultural analyses about the
interplay between computing and gender in different countries
(Corneliussen, 2014; Hicks, 2010; Lagesen, 2007, 2008). The assessment of
the imbalance between men and women in computing is the first step
required to develop reflections that go beyond the mere assessment of
250
The Ha d Hat P o le
: Wo e T a eli g the Wo ld of Co puti g
numbers. As a matter of fact, the scant presence of women in computer
science training programs and jobs is a phenomenon that has been well–
documented over the last years (Hill, Corbett and Rose, 2010; She Figures,
2015). Besides monitoring the gender equity in technoscientific studies and
careers, this line of research suggests the claim that computing is regarded
as male territory and, by the same token, that girls show disinterest and
disaffection towards computer science. Margolis and Fisher (2002) point out
that such feelings are neither genetic nor accidental, but rely upon multiple
external factors such as the encounter with a technical culture that women
perceive as distant from them, and a variety of discouraging experiences
with teachers, peers and school programs.
Following this line of inquiry, this paper problematizes the experience of
Italian women who travel the world of computing as practitioners and
academics. More specifically, the study has involved women who participate
in Italian and international networks, initiatives, and campaigns that
confront the problem of the gender divide in computing. The analysis is
based on a set of in–depth interviews which aim at questioning the gender
assumptions that shape the construction of disciplines, practices, and
knowledge surrounding computer technologies. Therefore, rather than
emphasizing the mechanisms that keep women outside or at the margins of
computing (glass ceiling, leaky pipeline), the paper examines the experience
of those women who inhabit the world of computing in order to question
the alleged gender neutrality of the field.
The research
This paper provides the results of my doctoral research in which I
interviewed Italian women within the field of computing as students,
professionals, and academics between the ages of 23 and 71, and involved in
networks and initiatives committed to promoting greater female presence
and gender awareness in computing. I have conducted nineteen semi–
structured interviews and carried out direct observations of six events
dedicated to attracting young female students to computer science and IT
professions. In doing so, I have tried to detect arguments and rhetoric
deployed when recruiting young female students to computer science and
computer engineering academic departments, the discursive practices
around gender issues in computing and the relationship between women
and computing.
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MARIACRISTINA SCIANNAMBLO
Six networks were involved in the study:
Girls Geek Dinners
Project NERD? – Sapienza University
Microsoft Pink Cloud
Ubuntu Women
Girls in Tech
Wister – Women for Intelligent and Smart TERritories
These networks can be defined as such inasmuch over the course of my
research I verified that several women involved in the interviews belong to
more than one organization, that some of them participate in activities
promoted by other groups, therefore most of them know one another.
Accordingly, besides promoting networking events to foster the relationships
between women and the IT industry, they themselves practice networking
(Cozza, 2011) in order to promote and reinforce their goals.
However, despite being connected to one another, these networks
present differences in the practices, targets, and goals characterizing their
approach. For example, some of them belong to corporate initiatives
(Microsoft Pink Cloud), others are developed by open source communities
(Ubuntu Women). Some of them are distinctively national initiatives (the
Project NERD? at Sapienza University, Wister) while others are international
organizations with local branches (Girls in Tech and Girls Geek Dinners).
The interviews I conducted were structured according to three macro–
themes: educational paths, gender issues in computing, viewpoints on and
experience in informatics. These themes revolve around two main research
questions I wish to investigate:
What is the relationship between women IT professionals and IT
technologies?
How do women problematize gender issues in their technical field?
In addressing these inquiries, the excerpts of interviews presented in the
following sections problematize the popular rhetoric that describes
computing as an unwelcoming place for women, thus challenging the
assumption by which computer science is inherently a masculine domain.
According to Keith Grint and Rosalind Gill, the association between
technology and masculinity is a cultural and ideological one, but it also
seems to be an academic assumption as some writings on the gender–
technology relation start their reflections with the understanding that
technology is inherently masculine (Grint and Gill, 1995). As a matter of fact,
several studies have remarked that women are not alienated from
technology as they invented early computing technologies (Light, 1999;
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The Ha d Hat P o le
: Wo e T a eli g the Wo ld of Co puti g
Sciannamblo, 2016) and they continue to have relations with technology
which are marked by pleasure and enjoyment (Corneliussen, 2014). Along
these lines, women students and professionals I met throughout my
research find computing as an empowering, interesting and funny world
while, at the same time, they do not disregard the gender issues in the field.
In the following sections, I thematize three main issues that emerged from
the interviews: the importance of numbers, the dynamic of pinkwashing,
and gender troubles women experience in traveling the sociotechnical world
of computing. The analysis of the narrative collected has shaped these three
analytic dimensions that allow us to see how women travel through and
problematize a technical territory that is marked out as predominantly male
(Gherardi, 1996). Moreover, the engagement with computer technologies
will show how women fashion themselves as critical subjects of and in male
gendered technical culture (Dorrestijn, 2012).
We are very few : numbers matter
Although computing has been greatly populated by women in the early
days of digital computing (Light, 1999; Sciannamblo, 2016), nowadays it
represents a typical example of a technoscience that has excluded women
(Lagesen, 2007). Indeed, since the early 1980s, various narratives have
focused on the exclusion of women, developing an understanding that
des i es o pute fields as te h i al o lds he e o e a d fe i i it
appea as atte out of pla e Sø e se , Faulk e a d ‘o
es,
, p.
45). The acknowledgement of the low number of female students in
computer science and engineering is also one of the first issues that has
come up during interviews with women of different ages. Here is the
reflection of Maria, who started studying electronic engineering in 1984:
When I started engineering at university, there were 10 girls out of
250 students. My group of female students attended throughout the
5 years, so everyday was like this. Then I accompanied my brother to
the law department, I took a look around in Crociera Room at
University of Milan and I said oh, this is a different world . I studied
electronic engineering, actually it was computer science but back
then it was all electronic. We were counted according to our surname
and the percentage of women was of 4%. But today it has not
changed. (Maria, engineer, member of Girls Geek Dinner)
As Maria points out, the number of female students when she studied
electronic engineering at Politecnico in Milan was rather low. Such disparity
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MARIACRISTINA SCIANNAMBLO
was more evident when she got the opportunity to visit the law department
where her brother studied, an entirely different world in her words,
looking at the differences between the number of men and women.
The scant presence of women in computing is not just an issue affecting
educational paths as it becomes more evident in volunteering activities such
as those required by open source communities. Here is the reflection of Eva,
who recalls the time she has joined the Ubuntu Women community:
When I arrived, there were very few women. There were no women
on the board, no women among the moderators of the forum, there
were very few women. It was just a fact of presence, there was no
presence, there were very few. (Eva, communication manager, co–
founder of Ubuntu Women Italy)
Here Eva remarks on the first issue that emerges when it comes to the
discussion about gender issues in science and technology, namely the actual
absence of women. This is not a matter of (in)visibility, namely to make
visible the contribution or the presence of women that has been concealed
by historical records as Rossiter points out (1993), but it has to do with the
very lack of women in this field. While recognizing the shortage of women in
computer science can appear an obvious issue, this is anything but trivial
insofar as no further inquiries – such as the supposed symbolic and material
construction of computing as a masculine realm – would have been posed
without the acknowledgement of the absence of women. As several studies
have pointed out (Lagesen, 2007; Margolis and Fisher, 2002), the analysis of
numbers is crucial in order to even think about gender issues in computing
and, then, to explore further readings and approaches to the problem.
Additionally, the recognition of a neat disparity in the number of men and
women is important inasmuch as it is the basis for the emergence of the
o e s et o ks I ha e e a i ed as ell as the fi st o e that
motivates female professionals in computing to join and create these
networks in order to promote the presence of women in the field.
Pinkwashing: problematizing the access of women to
computing
The fundamental goal driving campaigns toward the promotion of
women in computing is to reduce the distance between men and women. In
this regard, the women students and professionals I interviewed tended to
dispute not only the alleged gender neutrality of the field, but also two
commonplaces at the heart of recruitment campaigns and discourses
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The Ha d Hat P o le
: Wo e T a eli g the Wo ld of Co puti g
surrounding computing: that women are particularly good with people and
at developing communication skills (Corneliussen, 2014; Lagesen, 2007;
Lagesen and Sørensen, 2009), and, by the same token, that they do not
particularly like technical and scientific subjects which are often depicted as
adverse masculine mastery. However, if the majority of the women I met
attributes the choice made to undertake a career in computer science to
passion and interest in mathematics and technical tinkering, there also are
slightly different experiences, as in the case of Viola, who recounts the time
before applying to the computer engineering program as below:
It s a du
thi g, ut it e t e lusio . You k o , at the
beginning I wanted to study communication. I liked the idea of
communication, I saw the computer and computer science as a
means of communication, able to connect people in order to
communicate. However, the educational offer did not convince me
because I wondered what can I do next? . I wanted something more
technical, more... I do not know how to say, I liked studying, but it
[communication] seemed to me little concrete actually, I liked writing
but I also liked scientific subjects. Therefore, I eventually landed up in
computer engineering because the aspect of communication related
to information technology as a computer system, as a way to connect
people stood, and it was engineering on the other hand, which had
the scientific part I was interested in. (Viola, engineer, member of
Ubuntu Women Italy)
Viola did not consider studying computer engineering as her first choice,
but rather it seemed to be a good link between her primary interests
(communication) and the need to envision a clear path after university
which, in her words, something more technical and concrete like a degree
i e gi ee i g ould offe . I Viola s o ds, o pute e gi ee i g as
educational path emerges as a crossroad where different motivations
converge.
This experience is somewhat at odds with the rhetoric that aims at
recruiting women in IT by outlining a supposed model of femininity that sees
women as more inclined to communication and social skills. The so–called
representation dilemma (SSL Nagbot, 2016), which aims precisely at
recognizing the lack of diversity in technoscience along with attempting to
push the boundaries of the heteronormative masculine culture of
computing, is problematized by Neda, a computer scientist working in the
public administration and committed to promoting open source software:
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MARIACRISTINA SCIANNAMBLO
This issue [shortage of women in computing] is becoming popular to
the point that, I dare to say, I have had enough of those initiatives
that are also commercially exploited and that always associate the
te
pi k ith te h ologies, hi h is a eall a su d a of t i g
to fight a stereotype using another stereotype that is pink. This is
deadly annoying because the fact of associating the pink to
technology gives a wrong message to girls, that is that technology is
the candy, the cute thing, it is a simplification of technology that
o e the sel es a tuall do ot hold. So, I do t u de sta d the
easo h the a e told, like a ies, do get closer to technologies
e ause the a e ute, the a e pi k . ‘athe , e ha e to e plai the
real benefits of technology, because there are. Moreover, I am a
computer scientist so I speak from personal experience, when
women get access to informatics the do t do that supe fi iall , I
think the worst nerds that I know are women, so we are not
necessarily fascinated by the pink aspect if we want to use the pink
term in this way. We are often fascinated by what is behind, the
challenge that lies behind informatics, not at all because it is an easy
jo . The pass o a a solutel disto ted essage a d it s a sha e, it
is really a shame. (Neda, computer scientist, open source advocate)
Here Neda exemplifies some crucial issues that define the complexity of
the gender–technology relation. Wendy Faulkner considers such relation as
l i g i the s
et
hi h just as o e a ot u de sta d te h olog
without reference to gender, so one cannot understand gender without
efe e e to te h olog Faulk e ,
, p.
. Neda s o ds p o le atize
precisely this assumption by challenging two opposite material–semiotic
associations that regard technology as a traditional masculine domain on
the one hand, and the opposite construction of female, thus pink–colored,
technologies.
Additionally, in challenging the dichotomous terms whereby technology
is gendered, Neda also points to the heteronormative assumptions behind
such dualistic understanding of informatics insofar as heteronormativity
refers to the relationship between gendered opposites – a male and a
female. On the contrary, the claim the worst nerds that I know are women
shows how stereotyped gender identities constructed through a likewise
stereotyped image of technology come undone in practice.
256
The Ha d Hat P o le
: Wo e T a eli g the Wo ld of Co puti g
The hard hat problem : women traveling through the world
of computing
As figures and numbers certify, educational paths and careers in the
world of computers are domains quantitatively dominated by men.
Nevertheless, there is no lack of women mentors and historical inspiring
examples – such as Ada Lovelace to Anita Borg, and Grace Hopper – which
are popularized to a great extent by networks aimed at bridging the gender
gap in computing. Such availability of references is an important aspect to
be taken into account especially when it comes to addressing the age of
women involved in the field. This issue has emerged from the field research
when I met Frida. She is full professor in Artificial Intelligence (AI). She
received her degree in mathematics in 1968, after which she started
researching Informatics with a permanent contract in an Italian public
research center. When she started working in computer science, there were
neither academic programs in informatics in Italy nor the recognition of
computer science as an academic subject area.
To borrow a poignant expression from Silvia Gherardi, Frida can be
regarded as a woman who has traveled in a male world throughout her
career (Gherardi, 1996). Frida is a pioneer, namely someone who paved the
way for AI in Italy, a woman in a world totally populated by men. In recalling
her career, she claims that she has experienced an overall fair environment
in terms of gender dynamics, aside from one particular case, when she
o ed f o i t odu to ou ses to the eal e gi ee i g :
When the graduate program in computer engineering set out, I
moved to the course of AI. Previously, I taught in a course of the
biennium, that is an introductory course, then I moved to a course in
the triennium, namely an advanced engineering course: I felt some
hostility in the faculty. Because back then a woman teaching in a
course of biennium...why not? There are several women that teach
mathematics and physics in the biennium, but in the triennium of
e gi ee i g… e gi ee s a e ale, a a d o a is perceived, or was
pe ei ed i
… (Frida, full professor in computer engineering)
Here Frida outlines a division of subjects areas – introductory courses
and advanced courses – which are informed by gender asymmetries and
presumptions. According to her experience, introductory courses such as
mathematics and physics are likely to be taught by women, but when it
comes to advanced engineering courses, like AI, a woman is perceived as an
intruder (Gherardi, 1996). Therefore, I asked Frida what is it that makes
257
MARIACRISTINA SCIANNAMBLO
introductory courses a likely female domain, whereas advanced courses look
like a male clubhouse:
Because in the triennium you have advanced engineering subjects
like civil engineering. So in the first two years you learn the tools of
the trade, right?! Mathematical tools, physic tools and so on. Then
you learn the proper techniques of your engineering, these are what I
call engineers with capital i . So I felt some mistrust among faculty
colleagues when I had the courage to leave the world of service
subjects and enter the world of actual engineers. There are few
women who are actual engineers.
This excerpt shows the extent to which Frida has experienced the
gendered division of knowledge within the engineering field. In her view, the
more it comes to specialized and technical subjects the more the field is
male–dominated. A gendered division of sub–fields emerges, with service
subjects taught by more women in the biennium and advanced engineering
subjects which were configured as a male domain.
Whe I asked F ida to e plai this supposed disti tio et ee ha de
a d softe e gi ee i g, she lai ed:
Well, also in engineering there is the engineer who goes with his
hard hat to construction sites and the engineer who goes to offices
and sits at the ta le. [… ] I the field of i fo atio , the g aduate
program that attracts more women is management engineering
because it is without the hard hat.
The figu e of the ha d hat is a po e ful o e, the efo e I asked F ida
what this object represents for her:
It means hard life, life you live on construction sites, life in an
environment where there are only men, in which you have to lead or
control a group of men, so you have to be accepted as chief by a
group of men, so it is a working condition not that easy, honestly.
Let s sa , to e a fo e u e o e alo e i e tai positio s, ithout
models for you and for others around you, without previous
examples for those around you, this is not easy.
The hard hat is both a symbolic reference and a material artifact through
which Frida describes the prevalent masculine environment that
construction sites embody. These are environments commonly associated
with manual work, physical strength, risk, danger, noise, dust, elements
258
The Ha d Hat P o le
: Wo e T a eli g the Wo ld of Co puti g
that, in turn, are usually associated with a gender identity that corresponds
to the heterosexual, able, working–class male. It is this gendered field with
the hard hat that Frida describes as hostile in seeing a woman teaching
advanced engineering subjects rather than service subjects .
Conclusion
The interplay between gender and technology can be analyzed under a
variety of approaches (Cozza, 2008; Faulkner 2011). In this paper I put these
approaches to work in order to explore the field of computing, a relatively
young technoscientific area that registers one of the lowest percentages of
women (She Figures, 2015).
However, notwithstanding the gender imbalance in terms of number
that female computer professionals themselves recognize as a pivotal issue,
the narratives of women who travel through a technical territory that is
marked out as male problematize precisely the alleged neutral character of
computing as well as those initiatives that call for more women in tech by
reproducing those very gender stereotypes they are supposed to fight. From
this point of view, a critical reflexive approach emerges with respect to
rhetoric and marketing campaigns aimed at recruiting young women to
o pute s ie e. I this espe t, the te
pi k ashi g has ee
employed to describe the exploitation of social and political causes – such as
the struggle against breast cancer – by companies to appeal to consumers
and sell their products (Lubitow and Davis, 2011). In the case of the
interviews presented here, this critique has been moved by women who
operate within open source communities towards corporate initiatives that
use the color pink – and metaphor – to a k out the o pa s
commitment to promoting more women and gender awareness in
technology. This is an important issue inasmuch as it points to the
heteronormative, binary character with which the image of computing is
associated. Indeed, the marketing strategy of linking computer technology
with the color pink reflects the traditional gendered division of labor by
which women take up care duties such as housework and childcare, while
men play the role of breadwinners focused on career and professional
advancement (Rubin, 1975). The critical stance of several women
practitioners towards pinkwashing interestingly resonates with Christina
Dunbar–Heste s a al sis of ge de ed selfhoods ithi A e i a adio
activists (Dunbar–Hester, 2014). Her account of the good intentions of many
radio activists committed to contrasting a hierarchy of technical
259
MARIACRISTINA SCIANNAMBLO
participation based on gender roles unveils the reluctance of some women
to overcome a traditional feminine domain marked by domestic duties. In
her view, such reinscription of neotraditional gender roles operated by
female members of radio communities emphasized the complex and
nuanced relationships between gendered selfhoods and technical practice,
and the thorny challenge of decoupling the hegemonic masculine identity
from technical mastery.
Finally, the case of women pioneers who enter male worlds as in the
accounts of Frida brings into play elements of reflexivity that deserve
atte tio . I deed, F ida s e pe ie e u eils the o t i utio of o e to
the construction of computer science as a new technical field and scientific
dis ipli e i Ital . I this ega d, the ha d hat p o le poi ts p e isely to
the gendered character of technoscientific knowledge inasmuch it is
possible to detect a hierarchical order of disciplines such that introductory
subjects (mathematics, physics) to the field of computer science are
regarded as a female domain, whereas advanced engineering subjects are to
be considered as a male domain. This remark calls into question the mutual
shaping of political orders and the construction of science (Shapin and
Schaffer, 1985), but it mainly identifies the invisible or marginal role of
women, thus an asymmetrical order of gender relations behind the
advancement of Western knowledge (Haraway, 1997).
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
La (in)differenza di genere nella
sociomaterialità della scuola steineriana:
u esperie za di ri er a
Camilla BARBANTI*a e Alessandro FERRANTEa
a Università
di Milano–Bicocca
La scuola primaria è un luogo tecnologicamente denso, costituito da
materiali di uso comune e da mate iali spe ifi i pe l app e di e to. I olt e,
nello spazio scolastico attori umani e non–umani si combinano articolando e
disarticolando i confini tra i generi.
Il contributo sviluppa la questione della costruzione sociomateriale del
genere a partire dai risultati di una ricerca etnografica svolta in una scuola
steineriana italiana. In particolare, in esso si intende mostrare le peculiari
modalità attraverso cui gli oggetti e le pratiche quotidiane danno vita a dei
processi educativi che configurano materialmente il genere. Ciò che emerge
dalla ricerca è che la materialità agente nella scuola steineriana non sembra
strutturare rigidamente le identità di genere, ma le mette in scena in modo
fluido e nomadico.
Keywords: Scuola; apprendimento; genere; actor–network theory;
materialità
1. Studi di genere e svolta sociomateriale nella
ricerca educativa
La questione del genere è stata posta con forza in ambito pedagogico
durante il corso del Novecento, in particolare dal dopoguerra, grazie
sop attutto all appo to dei movimenti femministi (Cambi, 2003; Mapelli e
Seveso, 2003). Negli ultimi decenni gli studi sul rapporto tra apprendimento
e ge e e si so o i te sifi ati, ette do a te a i spe ial odo l edu azio e
al femminile (Brambilla, 2016; Ulivieri, 2007).
*
Corresponding author: Camilla Barbanti | e–mail: camilla.barbanti@gmail.com
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CAMILLA BARBANTI, ALESSANDRO FERRANTE
L attenzione teorica e politico–educativa al genere è stata sviluppata in
senso lato entro la vasta cornice delle pedagogie critiche. Queste hanno
avanzato delle proposte formative e hanno progettato degli interventi
emancipativi (Hooks, 1994) volti a sfidare i modelli dominanti di genere
(Gamberi et al.,
e a solle ita e l e e sio e egli edu a di e egli
stessi educatori di nuove competenze e di inedite consapevolezze rispetto
alle problematiche connesse al genere. Ciò ha permesso di indagare
criticamente e di mettere in discussione abitudini socio–culturali consolidate
e pratiche tradizionali di definizione delle identità di genere sia negli spazi
intenzionalmente educativi (scolastici e non), sia nei più ampi contesti di
apprendimento informale (Brambilla, 2016). Educare a una cittadinanza di
genere, alla promozione di una cultura di non discriminazione, al rispetto e
alla valorizzazione nei confronti delle differenze si profila come
u ope azio e ua to ai i dispe sa ile Padoa e Sa giulia o,
, se si
considera che le pratiche sociali diffuse e le istituzioni educative, quelle
scolastiche in primis, hanno contribuito e ancora oggi contribuiscono spesso
inconsapevolmente a trasmettere delle rappresentazioni stereotipate di
maschile e femminile, concorrendo a riprodurre il binarismo di genere che
pervade ideologicamente la società occidentale (Butler, 2004). Ad esempio,
è stato rilevato che le pratiche di lettura e di scrittura incidono nella
strutturazione delle identità di genere dei bambini (Davies, 1993) e che in
alcuni casi i libri di testo delle scuole primarie favoriscono implicitamente
u edu azio e sessista Bie
i,
.
Gli studi di genere in campo pedagogico, però, hanno sovente trascurato
il ruolo attivo della materialità nella costituzione dei soggetti. Nelle scienze
sociali, del resto, spazi, arredi, tecnologie, artefatti, oggetti, sono stati
considerati a lungo argomenti di interesse minore (Landri e Viteritti, 2016;
Sørensen, 2009).
Tuttavia, secondo alcuni studiosi, da circa due decenni è in atto una
significativa svolta sociomateriale nella ricerca educativa, resa possibile
dall affe azio e el di attito i te azio ale di di e se p ospetti e he
hanno posto al centro delle proprie indagini gli elementi materiali, senza
disgiungerli da quelli sociali (Fenwick, Edwards and Sawchuk, 2011). Questi
app o i des i o o l app e di e to, la o os e za, l azio e didatti o–
edu ati a de e t a dosi dall i di iduo he app e de, o os e, agis e.
L edu azio e, io , o più pe sata o e se fosse soltanto una
prerogativa umana, un fenomeno meramente culturale, sociale e personale,
frutto di relazioni e di comunicazioni intersoggettive tra docenti e studenti,
ma è concepita come una performance radicata nella prassi (Edwards,
264
La (in)differenza di genere nella sociomaterialità della scuola steineriana
. Essa l effetto di asse laggi i
a e ti, he i ludo o l u a o e il
non–umano (Fenwick e Edwards, 2010). In tal senso, la conoscenza e
l app e di e to o a e go o elle e ti di i di idui disi a ati he si
muovono in un vuoto immateriale, ma sono degli eventi collettivi, ibridi,
distribuiti in reti sociomateriali (Viteritti, 2012). Il rinnovato interesse verso
la materialità dell edu azio e i ita pe ta to a considerare gli oggetti, le
tecnologie, i dispositivi, gli spazi quali attori non secondari e in alcuni casi
come veri e propri protagonisti delle pratiche e delle politiche educative
(Landri e Viteritti, 2016, p. 7). In questo campo di ricerca la teoria formativa
e quella sociale tendono di conseguenza a riorganizzarsi sotto il profilo
epistemologico e metodologico per dare rilievo teorico al contributo del
non–umano (Ferrante, 2014). In riferimento alle questioni del genere, gli
approcci sociomateriali in educazione – e tra questi l A to –Network Theory
(ANT) (Fenwick e Edwards, 2010; 2012; Sørensen, 2009; Waltz, 2006) –
permettono di mettere a tema come, nello spazio scolastico, attori umani e
non–umani si combinino articolando e disarticolando i confini tra i generi
(Fenwick, Edwards and Sawchuk, 2011).
Il saggio intende contribuire al dibattito sulla costruzione sociomateriale
del genere negli ambienti educativi, rifacendosi a tal fine a una ricerca
etnografica compiuta in una scuola steineriana italiana. In essa, attraverso
l app o io teo i o–metodologico dell ANT, si sono tracciate le interazioni
tra gli elementi eterogenei che nella quotidianità danno forma alle reti
scolastiche.
Di seguito si p o ede à a hia i e e e e te o e l ANT o se ta di
ripe sa e l edu azio e e la s uola e successivamente si discuteranno alcuni
dati emersi dalla ricerca per mostrare come si performino le identità di
genere nel contesto esaminato.
2. L A tor–Network Theory in educazione
La maggior parte degli studi ANT traccia il modo in cui umani e non–
umani (piante, animali, microbi, testi, tecnologie, oggetti, ecc.) si
connettono, seppur in modo transitorio e imprevedibile, formando delle reti
attraverso dei processi di traslazione e delle continue negoziazioni e
mediazioni (Latour, 2005).
Dagli a i o a ta l ANT ha o i iato p og essi a e te a pe et a e
negli educational studies, producendo una consistente mole di ricerche in
svariati ambiti (Fenwick e Edwards, 2010, 2012; Landri e Viteritti, 2016). Al di
là dello specifico oggetto di volta in volta indagato, la centratura è sempre
265
CAMILLA BARBANTI, ALESSANDRO FERRANTE
posta sui rapporti tra umano e non–umano e sulle dinamiche minute che
a e go o i og i odo del et o k. L i te to he o ie ta le diffe e ti
ricerche è di descrivere nel dettaglio i processi sociomateriali tramite cui
prendono forma le azioni educative, concentrandosi su ciò che le cose fanno
insieme, piuttosto che isolare i singoli agenti.
I li ea ge e ale, utilizza e l ANT egli educational studies permette di
pe sa e l edu azio e o e u a p ati a agita he o po ta u a
concatenazione di elementi molteplici. L atti ità edu ati a si st uttura infatti
grazie a traslazioni, negoziazioni, mediazioni tra discorsi, saperi, oggetti,
arredi, desideri, emozioni, corpi, documenti, standard, tecnologie, artefatti,
spazi. Educare e insegnare sono allora delle azioni incorporate in una
materialità irriducibile ai soli umani (Barone, 2014; Ferrante e Sartori, 2016).
La lasse, i uest otti a, può esse e letta o e u eti olo di p ati he più o
meno ordinate, stabili e durevoli, sostenute da una pluralità di relazioni tra
persone, spazi, oggetti, tecnologie, atti ità M G ego ,
. L ANT, ui di,
gua da ai odi i ui l app e di e to o eta e te si adi a ell azio e,
porta in primo piano i materiali e la materialità, esplora il mutuo implicarsi
di energie umane e non–umane in contesti situati, evitando di separare
rigidamente individui e cose. Essa e de isi ile l ete oge eità degli attori
he pa te ipa o all a adi e to fo ati o e si fo alizza sulle elazio i t a le
e tità att a e so ui a ie e l azio e, piuttosto he sulle e tità i s stesse
come fo te p i a ia dell azio e.
Se o do l ANT il ate iale o i e te, a i este u uolo atti o di
natura performativa (Fenwick e Edwards, 2013). Le cose agiscono su e con i
soggetti e i e e sa. La so ge te dell agi e si situa e t o dei patte
he
produ o o l azio e fo ati a i se so e ologi o Vite itti,
. L azio e,
cioè, è distribuita tra i vari agenti (umani e non) e si costruisce nella
relazione tra mondo sociale e materiale. Ciò consente di focalizzarsi su
u agency dislocata, trasversale, dispersa in una complessa rete di elementi
di diversa natura in connessione tra loro, che sorreggono e modificano la
pratica. Il concetto di materialità agente afferisce pertanto a un campo di
forze collettivo, ibrido, relazionale e in divenire, che di volta in volta genera
conoscenze e apprendimenti (Ferrante, 2016; Sørensen, 2009).
Pe ua to o e e la i e a ella s uola stei e ia a, l ANT ha
permesso di descrivere la scuola come un laboratorio pedagogico e come
un ambiente tecnologicamente denso (Bruni et al., 2013; Crabu, 2014;
Landriscina e Viteritti, 2016), costituito da materiali di uso comune e da
ate iali spe ifi i pe l app e di e to. La scuola rappresenta l esito
emergente dalle complesse interazioni fra soggetti umani e oggetti
266
La (in)differenza di genere nella sociomaterialità della scuola steineriana
tecnologici (Barbanti, 2016). A differenza di altre prospettive pedagogiche
più i e t ate sulla o p e sio e delle i te zio i soggetti e e sull a alisi
delle elazio i i te pe so ali, du ue, l ANT ha eso possi ile el o so della
ricerca dare spazio alla materialità, lasciando emergere il reticolo di pratiche
che coinvolge allo stesso tempo ambienti, persone e oggetti.
‘ite ia o i fi e he l ANT possa off i e u alido appo to teo i o–
metodologico ai gender studies. L ANT si o t appo e a og i tipo di
essenzialismo e rifiuta qualsiasi assunto fondativo circa la natura umana, sia
uesta i tesa i te i i iologi i o etafisi i. L ide tità – quindi anche
l ide tità di ge e e – è descritta come un prodotto storico e culturale, che
viene costantemente performato nelle i te azio i so iali. L ANT, i tal se so,
si o ota o e u o tologia pe fo ati a Fe i k e Ed a ds,
e
i o aggia ad a a do a e defi iti a e te l idea di u i di iduo auto o o
e separato, altro dal contesto che lo ospita e lo forgia (Landri e Viteritti,
2016). Nello specifico, rispetto ad altre prospettive che caratterizzano gli
studi di ge e e, l ANT o se te di o du e delle i e he o e t a dosi
non solo sulle pratiche discorsive e sulle dimensioni di ordine simbolico che
incidono nella costruzione del genere, ma anche e soprattutto sul ruolo
attivo della materialità nel configurare i processi di soggettivazione. La
materialità non viene più concepita come una presenza anonima, inerte e
quasi invisibile , un dato di fatto, ma diviene un oggetto di interesse e di
dis ussio e. L ide tità di ge e e, i otti a ANT, o p eesiste alle elazio i
so iali e ate iali he la po go o i esse e ed il f utto dell asse laggio di
agenti umani e non–umani. Secondo questo approccio è il network nel suo
insieme ad agire e ad avere effetti di potere (Fenwick e Edwards, 2010). Di
o segue za, pe a alizza e la ost uzio e so io ate iale del ge e e l ANT
invita a tracciare e a problematizzare il reticolo di elementi che presiede alla
formazione delle identità e al contempo sottolinea il carattere situato,
instabile e contingente di ogni processo di definizione identitaria. Ciò apre lo
spazio a un ripensamento delle pratiche e delle politiche di genere e
sollecita i ricercatori a te e e pie a e te o to dell articolazione dinamica
del sociale e del materiale.
3. La ricerca nella scuola steineriana
La ricerca si è svolta tra il 2015 e il 2016 in una scuola steineriana del
nord Italia. Le scuole che si ispirano alla pedagogia di Rudolf Steiner sono
diffuse in tutto il mondo, specialmente in Europa. In Italia, a oggi, sono
trentuno, come riporta la Waldorf World List del 2016. La prima scuola
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steineriana, la Libera Scuola Waldorf, fu fondata nel 1919 a Stoccarda
dall i dust iale E il Molt e dallo stesso Stei e per permettere di studiare ai
figli degli operai della fabbrica di sigarette Waldorf–Astoria.
Da un punto di vista pedagogico, la scuola steineriana è interessante non
sola e te pe l app o io antroposofico e didattico–educativo che la
caratterizza, ispirato appunto alla vasta ed eclettica opera teorica di Steiner,
a sop attutto pe la pa ti ola e u a posta ei o f o ti dell a ie te e
dei materiali. La scuola steineriana è concepita da coloro che la abitano
come un organismo vivente (Balduino, 1999), gli edifici sono costruiti sia
all i te o he all este o se o do spe ifi he a hitettu e, i u i delle aule
sono dipinti con colori e tecniche di tinteggiatura particolari, gli artefatti
o ili, o edo s olasti o, e . so o a h essi s elti i
odo on casuale.
Vi du ue u espli ita atte zio e ai ate iali ete oge ei i pli ati og i
giorno nel fare scuola. L est e a u a degli spazi, dei ate iali e delle
relazioni tra adulti e bambini che è osservabile nella scuola steineriana è
giustificata dal corpo docente ricorrendo alla struttura concettuale espressa
da Steiner rispetto ai presupposti antropologici e formativi che devono
sostenere la crescita dei soggetti. Non sorprende quindi che gli/le insegnanti
per conoscere e applicare correttamente il metodo steineriano debbano
frequentare un lungo e oneroso corso di formazione, che incide
significativamente sulle rappresentazioni che hanno del proprio ruolo e dei
bambini, ossia di chi sia, possa e debba essere un bambino e di come poterlo
e doverlo educare.
Nella i e a, ifa e dosi all ANT, si i dagata la ate ialità age te ella
scuola steineriana. Si sono studiati quei reticoli di pratiche che coinvolgono
allo stesso tempo persone e cose (Bruni e Gherardi, 2007). Ancorandosi ad
alcuni artefatti (ad esempio quaderni, flauti, documenti, scaldavivande) si
sono esplorate le reti sociomateriali che danno forma alla scuola steineriana
e alle pratiche educative che quotidianamente in essa accadono. Gli oggetti,
al di là di come vengono di volta in volta definiti – da semplici strumenti
inerti a complessi artefatti semiotici – abitano e al contempo costituiscono il
mondo (Caronia e Mortari, 2015) e la scuola. Elementi non–umani di ogni
tipo (testi, artefatti, regole, banchi, quaderni, ecc.), infatti, articolano il
senso (Mattozzi, 2006) e hanno una propria agency (Latour, 1996). Grazie a
questo approccio nella ricerca si sono tracciate le interazioni tra gli umani e
alcuni artefatti presenti nella scuola steineriana, esaminando come si
associano, si traducono, esercitano una forza gli uni sugli altri (Fenwick e
Edwards, 2010).
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La (in)differenza di genere nella sociomaterialità della scuola steineriana
Dal punto di vista metodologico la ricerca si è avvalsa di u osse azio e
etnografica di circa due mesi continuativi, realizzata seguendo la modalità
goffmaniana della osservazione asistematica (Goffman, 1971; Leone,
2009). In seguito a una prima analisi delle osservazioni e delle field notes si è
proceduto con un secondo accesso al campo, dove si è raccolto del
materiale fotografico e sono state condotte delle interviste in profondità,
rivolte ad alcune i seg a ti dell istituto.
La i e a o stata espli ita e te fi alizzata a u a alisi di ge e e.
Nonostante ciò, nel corso dell osse azio e sul a po so o e e si al u i
dati che risultano interessanti se riletti alla luce delle questioni legate al
genere. È stato dunque possibile ricostruire come nella scuola steineriana gli
oggetti e le pratiche quotidiane (discorsive e non) articolino e disarticolino il
genere (Waltz, 2006), dando vita a dei processi di apprendimento che lo
configurano materialmente. A tal fine, si è indagato lo specifico sistema di
relazioni che coinvolge una molteplicità variabile di elementi: insegnanti,
famiglie, bambini, spazi, regole, oggetti, attività, miti, idee, discorsi. Si è così
potuto notare che la rete sociomateriale agente nella scuola steineriana non
performa una rigida e marcata distinzione tra il maschile e il femminile, ma
mobilita delle identità di genere fluide, sebbene ciò non sia privo di aspetti
critici, come si vedrà a breve.
4. Genere e scuola steineriana
La scuola steineriana presenta un modello pedagogico peculiare, in larga
isu a ispi ato all idea p op ia del suo fo dato e he le p ati he fo ati e
debbano essere incentrate sulla necessità di individuare e coltivare la
personalità autentica dei a i i e delle a i e, i e ti a do l e e sio e
spontanea del loro naturale temperamento . In altri termini, il modello
edu ati o stei e ia o si fo da sull assu to etafisi o he gli alu i
possiedano in sé una propria essenza spirituale, la quale è presupposta
come un dato di partenza di cui qualsiasi progetto educativo deve tenere
conto. Il compito primario della scuola, in questo senso, non consiste nel
riempire la testa degli allievi con astratte nozioni, ma nel sollecitare in tutti
i modi possibili il bambino a divenire sé stesso, a scoprire chi è, quali sono le
sue inclinazioni, le sue tendenze.
L i te o appa ato etodologi o, didatti o e elazio ale della s uola
steineriana è pensato per realizzare questa finalità educativa e
antropologica ed o ga izzato i
odo da esalta e l i di idualità degli
alunni. Ad esempio, quando le insegnanti comunicano con il gruppo–classe
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nella sua interezza, anziché rivolgersi a un generico voi , interpellano una
singolarità, un tu . Non dicono fate i compiti, prendete il quaderno, non
disturbate , ma fai i compiti, prendi il quaderno, non disturbare . La
comunicazione non assume come interlocutore un insieme indifferenziato –
la classe – ma ogni singolo soggetto presente sulla scena. È sempre
l i di iduo nella sua unicità a essere chiamato in causa, anche quando la
situazione presuppone una collettività. Da quanto si è avuto modo di
osservare, ad assumere rilievo nelle pratiche discorsive e nei rapporti
interpersonali che connotano la scuola steineriana è la personalità
i ipeti ile dell alu o, iò he ie e defi ito o e l essere spirituale di
ciascuno. Nei discorsi che circolano nella scuola il genere è pressoché
ig o ato, o e se o fosse u a o po e te i eludi ile dell ide tità dei
soggetti. La distinzione tra maschile e femminile desta scarso interesse: gli
sforzi delle insegnanti sono decisamente più orientati a cercare di
comprendere che tipo di temperamenti caratterizzino i bambini e le
bambine.
La a ata atte zio e all i di idualità e l indifferenza al genere sono
soste ute a he dall allesti e to della st uttu a ate iale della s uola. Gli
spazi, gli oggetti, i ate iali s olasti i so o i fatti p ogettati o l i te to di
fa o i e la s ope ta e l a o i o s iluppo delle naturali predisposizioni
degli studenti. Ogni alunno è sollecitato a costruire degli oggetti e scegliere il
colore delle divise scolastiche secondo i suoi gusti personali, senza che sia
incentivato a compiere le sue scelte e le sue azioni seguendo logiche relative
al binarismo di genere. Per esempio, entrando nella scuola si può osservare
che bambini e bambine, dalla prima alla quinta elementare, indossano delle
divise scolastiche che pur avendo una forma alquanto simile (maniche
lunghe, strette sul polso da un semplice elastico, girocollo circolare, bordo
inferiore lungo fin sopra alle ginocchia, tasche anteriori quadrate) variano di
colore. C hi i dossa u g e iule lu, hi e de hia o, hi a a io e, hi
viola, chi rosa, chi azzurro, chi giallo, ecc. A differenza di quanto può
accadere ancora oggi in alcune scuole tradizionali , in quella esaminata
l azzu o e il osa o so o asso iati i
odo convenzionale al maschile e al
femminile. Vi sono così bambine che vestono grembiuli blu, azzurri, verdi e
bambini che ne indossano di gialli, rosa salmone, indaco. Le
rappresentazioni sociali più diffuse, che presuppongono una combinazione
stereotipata tra determinate cromie e il genere, nel contesto della scuola
steineriana non incidono particolarmente nella scelta del colore, al di là di
ogni consapevolezza che studenti e insegnanti possono avere in merito al
significato politico e culturale del loro comportamento. Inoltre, dato che il
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grembiule è a maniche lunghe e arriva poco sopra alle ginocchia, copre quasi
per intero gli abiti indossati dai bambini. A livello visivo, ciò attenua
ulte io e te le diffe e ze di ge e e he l a iglia e to spesso po ta o
s . Quello he e e ge dall osse azio e, ui di, he la di isa sfu a le
differenze che abitualmente si inscrivono nel vestiario. La decisione da parte
della scuola di non imporre una divisa in base al genere e l asse laggio
sociomateriale alunno–grembiule non evocano in sostanza una netta
differenziazione tra maschile e femminile.
Accanto ai grembiuli, nella scuola steineriana vi sono altri oggetti che con
la loro presenza performano il genere ed esalta o l i di idualità degli alu i.
Astucci, quaderni, porta flauto sono confezionati dai bambini stessi insieme
all i seg a te di la o o a uale. Essi ha o pe tutti la stessa forma e,
ancora una volta, è il bambino a scegliere i colori, le stoffe e il modo di
decorarli, personalizzandoli. Ciò fa sì che non entri fisicamente a scuola un
corredo scolastico che incorpora le logiche commerciali e consumistiche
dominanti, le quali di frequente veicolano e inscrivono anche nello spazio
scolastico un forte binarismo di genere. Si pensi a titolo esemplificativo alle
copertine dei quaderni raffiguranti i personaggi dei cartoni animati, sia
italiani sia stranieri, che spessissimo prevedono e si rivolgono a un pubblico
differenziato proprio in base al genere (ad esempio Winx e Naruto ). La
rete sociomateriale della scuola steineriana, dunque, include determinati
attori umani e non–umani e al contempo ne esclude altri.
Nelle lezioni di lavoro manuale e di falegnameria a cui si è assistito
durante la ricerca, inoltre, bambini e bambine partecipavano insieme e
indistintamente a diverse attività – lavoro a maglia, tessitura, ricamo,
intaglio, raspatura, segatura del legno – senza che fosse messa in atto una
ripartizione differenziale delle stesse in base al genere. Ciò fa sì che il
sistema scolastico non riproduca la tradizionale associazione di certe
pratiche con un genere specifico.
Per quanto visto, la scuola steineriana tende a essere autoreferenziale,
nel senso che si costituisce come una sorta di mondo nel mondo , una
parentesi spazio–temporale distinta dalla vita diffusa e per certi versi
contrapposta a essa, un ambiente esclusivo ed escludente, in cui vigono
regole, discorsi, abitudini, idee, prassi spesso distanti da quanto avviene in
altri ambienti sociali o in istituzioni scolastiche che adottano approcci
differenti. La separatezza tra la scuola steineriana e gli altri contesti è
istituita e mantenuta attraverso un insieme eterogeneo di fattori: discorsi
esoterici he i hia a o al u i ele e ti dell a t oposofia stei e ia a,
rituali di accoglienza e di chiusura che segnano materialmente e
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si oli a e te l i g esso e l us ita dei soggetti dai pe o si fo ati i, la
presenza di arredi, di materiali e di oggetti – perlopiù di origine naturale
(legno, ecc.) – appositamente predisposti per costruire un ambiente ad hoc
ispetta do ua to più possi ile i detta i di Stei e , l o ligo pe gli alu i
di indossare un grembiule colorato che ricopre quasi interamente i loro abiti
e che dunque riveste un valore iniziatico, il divieto assoluto di usare
artefatti, specialmente tecnologici (cellulari, computer, videogiochi, ecc.)
all i te o dell edifi io s olasti o, il fatto he la aggio parte del corredo
scolastico è realizzato dai bambini stessi. Tutto ciò concorre a produrre un
regime materiale–discorsivo con proprie logiche, propri criteri, proprie
procedure interne, che lascia volutamente sullo sfondo e in buona misura
ignora pratiche e abitudini apprese dai bambini in altri milieu socio–culturali.
Di conseguenza, se da un lato la scuola steineriana in effetti non promuove
dis i i azio i asate su u igido i a is o di ge e e, dall altro non
permette neppure che gli apprendimenti di genere acquisiti dai bambini (in
famiglia, tramite la fruizione dei media, nel gruppo dei pari, ecc.) trovino
nella scuola uno spazio di espressione e di rielaborazione sociale, cognitiva e
affettiva. Dal punto di vista educativo, l i postazio e steineriana trascura il
ge e e o e di e sio e ile a te dell esiste za e i o e el is hio he
l espe ie za he gli alu i fa o a s uola sia i ual he odo s issa da
quella che avviene in altri contesti. L atte zio e al te pe a e to
individuale dei soggetti conduce le insegnanti a disinteressarsi di
u edu azio e s olasti a al ge e e e i defi iti a las ia he sia o solo i
processi di socializzazione informale a determinare il modo concreto con cui
ciascun alunno fa esperienza del genere, a scuola e al di fuori di essa.
Inoltre, la scuola steineriana è alimentata dal mito di un bambino libero
di divenire ciò che è, che non deve fare altro che scoprire il proprio
temperamento naturale , la propria essenza spirituale. L osse azio e delle
pratiche sociomateriali in atto nella scuola consente tuttavia di affermare
he l i di idualità dei soggetti atti a e te ost uita g azie alla
concatenazione di elementi umani e non–umani. Essa perciò non è affatto
un a priori, qualcosa che esiste al di fuori del network in cui si realizza. La
scuola fa i a l i di idualità e la si gola ità dei soggetti. L i te to di s ela e
il temperamento naturale, ad esempio, induce a effettuare persistenti
richieste agli studenti di esprimere le proprie preferenze, creare artefatti, e
così via, come se questo complesso di attività potesse aiutare i bambini e le
insegnanti a decifrare la vera indole di ciascuno. In questo modo, però, la
scuola non opera maieuticamente su individui dati, non trae fuori dai
soggetti ual osa he già , a li odella attivamente, li costituisce. Gli
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La (in)differenza di genere nella sociomaterialità della scuola steineriana
esempi che abbiamo riportato in precedenza non indicano di conseguenza
che il bambino sia del tutto libero e non subisca condizionamenti di nessuna
natura, quanto piuttosto che nel contesto della scuola è ideologicamente e
pragmaticamente presupposto come soggetto–di–scelta. Egli è invitato a
scegliere, anzi deve scegliere, è costretto dal dispositivo scolastico a indicare
le sue preferenze, a esplicitare i suoi gusti, a manifestare la propria
creatività. Tale vincolo normativo porta alla formazione di un network
costituito dagli alunni, dai docenti, dai genitori, dalle regole del contesto,
dalla materialità in atto, che p o o a o e effetto l att i uzio e a ogni
individuo della capacità di essere un soggetto–di–scelta. Sebbene la scuola
faccia corrispondere tale soggetto alla figura singolare di un bambino o di
una bambina, nella nostra analisi risulta essere un aggregato di umano e
non–umano, un collettivo ibrido: una qualsiasi decisione, infatti, può essere
presa dai bambini solo nella misura in cui fanno parte di un reticolo
sociomateriale che li esorta continuamente a percepirsi ed essere percepiti
dagli alt i o e titola i di u a possi ile s elta. L a alisi o dotta, i si tesi,
mostra che le identità che si configurano nella scuola steineriana non
preesistono alle pratiche, ma sono il prodotto di incessanti processi di
costruzione, che presuppongono interazioni dinamiche e complesse tra
agenti umani e non–umani. In ultima istanza, quindi, la retorica essenzialista
ostacola la comprensione critica da parte delle insegnanti dei meccanismi di
potere agenti nel contesto scolastico.
5. Conclusioni
L a alisi delle osse azio i a ui si si teti a e te a e ato t a ite gli
esempi riportati induce a sostenere che nella scuola steineriana esaminata
sia ravvisabile una sorta di indifferenza di genere a livello istituzionale.
Questo non significa che siano del tutto assenti delle norme legate al
genere, né che gli alunni vengano desessualizzati, o che non esista alcuna
distinzione fra maschi e femmine, quanto piuttosto che la materialità in atto
non produce assi sistematici di differenziazione di genere.
La differenza fra i soggetti viene spostata prevalentemente da un piano
di accentuata caratterizzazione culturale di genere a un piano di tipi
individuali in via di formazione e di sviluppo. Ad acquisire rilevanza, cioè,
non sono le differenze di genere in quanto tali, ma le pratiche di
diffe e ziazio e t a i di idui. Queste o passa o da u u i a li ea di
demarcazione che separa nettamente e in modo dualistico il maschile dal
femminile, ma si inscrivono entro una pluralità di processi che mettono in
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scena in modo fluido e nomadico le identità dei singoli soggetti (Braidotti,
1994). Di conseguenza, nella scuola steineriana avviene una riconfigurazione
dei parametri di intelligibilità grazie a cui diviene possibile leggere in
situazione il quotidiano farsi e disfarsi del genere (Butler, 2004).
Ciò tuttavia riveste un significato ambivalente. Da una parte, infatti,
consente di evitare che l istituzio e s olasti a legittimi e consolidi al proprio
i te o delle logi he legate al dualis o t a as hile e fe
i ile, dall alt a
però rende difficoltoso rielaborare pedagogicamente nel contesto protetto
della scuola gli apprendimenti informali di genere con cui, volenti o nolenti, i
bambini e le bambine si confrontano quotidianamente dentro e al di fuori
delle mura scolastiche.
Attribuzione dei paragrafi
Il presente lavoro deriva dalla collegiale condivisione degli autori. I
paragrafi 1–2–5 sono a cura di Alessandro Ferrante, i paragrafi 3–4 sono a
cura di Camilla Barbanti.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
La sicurezza come pratica materiale
di oordi a e to. Il aso dell i troduzio e di
un sistema per la gestione della terapia
oncologica
Silvia FORNASINI *a, Enrico Maria PIRASa e Francesco MIELE a
a Fondazione
Bruno Kessler
I e efi i he le te ologie dell i fo azio e posso o appo ta e alla
somministrazione sicura di farmaci sono stati ampiamente esplorati in
letteratura. Esiste tuttavia un vasto consenso sulla necessità di considerare
sia i protocolli formali sia le pratiche di lavoro informali nella progettazione di
sistemi informatici che possano efficacemente supportare processi di
coordinamento complessi come quelli necessari per la gestione
farmacologica. Attraverso il presente contributo indagheremo il processo di
introduzione di un nuovo sistema di somministrazione sicura della terapia
illustrando i risultati di una ricerca qualitativa svolta in due reparti di
oncologia medica del Nord Italia. La ricerca ha messo in luce come la
sicurezza del sistema, che dovrebbe essere garantita da protocolli formali
standardizzati, venga supportata da pratiche informali, conoscenza situata e
lavoro di articolazione, che permettono il coordinamento tra i diversi attori.
La ricerca ha inoltre svelato come, nonostante le micro–politiche che
l i t oduzio e del uo o siste a o e e i po e att a e so il controllo dei
superiori sullo staff, la sicurezza del processo venga garantita dal lavoro di
articolazione e dal mutuo controllo tra le diverse figure professionali.
Keywords: Gestione farmacologica; oncologia; sicurezza; coordinamento;
lavoro di articolazione
Introduzione
U a delle aggio i sfide all i te o dei siste i sa ita i la
somministrazione efficace e sicura delle terapie, questione che si fa
*
Corresponding author: Silvia Fornasini| e–mail: s.fornasini@fbk.eu
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SILVIA FORNASINI, ENRICO MARIA PIRAS, FRANCESCO MIELE
pa ti ola e te ile a te el a po dell o ologia edi a, isto l alto
grado di tossicità dei farmaci chemioterapici (Phillips et al., 2001). Il
processo di prescrizione, preparazione e somministrazione dei trattamenti
chemioterapici è complesso e gli errori possono avere conseguenze
sig ifi ati e sulla salute dei pazie ti. Le te ologie dell i fo azio e (IT)
pe sate pe fa o i e il oo di a e to all i te o e t a epa ti ospedalie i,
sono una delle risposte alla avvertita necessità di semplificare il flusso di
lavoro, ridurre gli errori e aumentare la qualità, l'efficienza e la sicurezza del
sistema sanitario (Bubalo et al., 2013; Kohn, Corrigan e Donaldson, 2000).
Attraverso il presente contributo indagheremo il processo di
introduzione di un nuovo sistema di somministrazione sicura della terapia
illustrando i risultati di una ricerca qualitativa svolta in due reparti di
oncologia medica del Nord Italia. Ci si focalizzerà sul processo di
introduzione del nuovo sistema, mostrando come esso abbia dovuto essere
integrato con i sistemi esistenti, e come abbia richiesto una modifica delle
pratiche lavorative ed implicato nuove complesse pratiche sociomateriali e
specifici know–how. Mostreremo quindi, da una parte, come la
somministrazione sicura dei farmaci sia accompagnata da un
i odella e to delle p ati he di oo di a e to; dall alt a, i
concentreremo su come questo possa comportare una ridefinizione della
divisione delle responsabilità tra i lavoratori, rafforzando – formalmente, ma
non nella pratica – il controllo dei responsabili sullo staff.
Fondamenti teorici
Negli ultimi decenni il coordinamento tra gli attori della cura è stato
affidato a he a te ologie dell i fo azio e e della o u i azio e. La
spe ializzazio e es e te ha o dotto al desig e all i ple e tazio e di
sistemi dedicati per ogni esigenza, dalla raccolta longitudinale di
informazioni alla gestione di immagini diagnostiche. Con il nome di
Computerized Physician Order Entry (CPOE) ci si riferisce a quei sistemi
ideati per facilitare la gestione delle terapie migliorando la sicurezza e la
p e isio e della so
i ist azio e e l effi ie za complessiva del processo.
Analogamente a quanto accade con altre IT sanitarie, questi sistemi si
propongono due macro obiettivi connessi ma distinti: il coordinamento e la
suddivisione delle responsabilità (Dourish, 2001). Tuttavia, in contrasto con
le aspettative, studi sempre più numerosi (Cohen e McGee, 2004; Lu et al.,
2005) riportano come i benefici apportati da sistemi di supporto al
coordinamento siano limitati, e come non sia scontato che queste
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La sicurezza come pratica materiale di coordinamento
tecnologie favoriscano il coordinamento, l'efficienza e u e ua suddi isio e
delle responsabilità nella cura clinica (Vikkelsø, 2005). Allo scopo di
approfondire tali studi attraverso il caso preso in esame, si prenderanno
come riferimenti teorici principali i contributi inerenti a pratiche di lavoro
informali, lavoro di articolazione e tecnologia come pratica situata (Bruni e
Gherardi, 2007; Corbin e Strauss, 1993; Gherardi, 2004) spesso trascurate
durante la progettazione delle IT in sanità, poiché risultano invisibili ai
modelli razionali di lavoro (Star e Strauss, 1999). Per progettare sistemi
informativi che facilitino il coordinamento è tuttavia fondamentale prestare
attenzione ai protocolli formali così come alle pratiche di lavoro informali ed
al lavoro di articolazione che servono a stabilire, mantenere e cambiare gli
a o di e essa i pe la o a e sia all i te o della p op ia u ità
organizzativa, sia tra diverse unità (Bruni e Gherardi, 2007). Andremo quindi
ad i daga e l i t oduzio e della te ologia se o do la p ospetti a delle
pratiche situate, identificandone le potenzialità nel momento del suo utilizzo
effettivo da parte della comunità di utilizzatori, nonché in relazione ad altri
strumenti, tecniche e pratiche che ad essa si accompagnano (Gherardi,
2004).
In questo lavoro intendiamo coniugare gli studi su pratiche situate e
lavoro di articolazione con il contributo della comunità CSCW (Computer
Suppo ted Coope ati e Wo k , he ha i o os iuto da te po l i possi ilità
di cogliere la ricchezza delle organizzazioni semplicemente applicando
regole e protocolli razionali: il lavoro include infatti pratiche tacite e situate
invisibili alle rappresentazioni formali del lavoro (Ellingsen e Monteiro, 2003;
Grimson, Grimson e Hasselbring, 2000; Hartswood et al., 2003; Robinson,
1991; Schmidt e Bannon, 1992; Suchman, 1987). Un concetto chiave
utilizzato dai contributi CSCW per descrivere il lavoro di coordinamento e
cooperazione è la nozione di Common Information Spaces (CIS), che
definisce i contesti in cui le informazioni vengono condivise tra gli attori che
collaborano tra loro. Il concetto, proposto da Schmidt e Bannon (1992),
muove dal presupposto che il supporto al lavoro cooperativo richieda non
solamente strumenti tecnici ma un processo continuo di negoziazione sul
se so dell agire:
Il lavoro di cooperazione non è facilitato semplicemente fornendo un
database condiviso, ma richiede la costruzione attiva da parte dei
partecipanti di un common information space dove il significato degli
oggetti condivisi è discusso e risolto, almeno localmente e
temporaneamente (Schmidt e Bannon, 1992, p. 27, trad. nostra).
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SILVIA FORNASINI, ENRICO MARIA PIRAS, FRANCESCO MIELE
Questa prospettiva invita a soffermarsi sulle modalità attraverso cui gli
artefatti supportano la coordinazione e il lavoro di articolazione negli
ambienti cooperativi, con una particolare attenzione per i luoghi in cui le
relazioni tra attori, artefatti e informazioni vanno ad incontrarsi (Bannon e
Bødker, 1997; Bossen, 2002; Randall, 2000; Schmidt e Bannon, 1992).
Il nostro lavoro si inserisce dunque nella parte del dibattito che vede gli
obiettivi di coordinamento e divisione delle responsabilità garantiti non solo
dall utilizzo dei p oto olli fo ali he i siste i di gestio e si u a della te apia
presuppongono, ma anche dalle pratiche situate e dal lavoro di articolazione
he si s olgo o all i terno dei common information space; ci concentreremo
quindi su come la somministrazione sicura dei farmaci avvenga soprattutto
grazie a queste pratiche, che permettono al lavoro di coordinamento di
svolgersi anche in situazioni non previste da protocolli standardizzati.
Contesto e metodo della ricerca
Il presente contributo illustra i risultati di una ricerca effettuata tra il
e il
all i te o dei epa ti di fa a ia e o ologia li i a di due
ospedali del No d Italia i seguito all i t oduzio e di un sistema IT volto a
migliorare la somministrazione sicura dei farmaci chemioterapici. I due
epa ti o ologi i ha o u u i o espo sa ile li i o: l i ple e tazio e
pilota del sistema è stata compiuta dapprima nel reparto con un minore
numero di casi trattati giornalmente, e successivamente replicata e adattata
al centro più grande. I dati qui presentati sono stati raccolti in due occasioni
differenti e in corrispondenza di due momenti significativi. Il primo periodo
di osservazione è stato condotto nella fase di design del sistema
ell ospedale pilota; il se o do pe iodo di osse azio e si s olto i seguito
all i ple e tazio e e alla essa a egi e del siste a ei due e t i
ospedalieri. Alla luce delle finalità di questo lavoro, la valutazione
comparativa tra i due centri verrà omessa.
P e ede te e te all i t oduzio e del uo o siste a, la
so
i ist azio e dei fa a i a e i a att a e so l utilizzo di u a a tella
clinica elettronica, un sistema interno di prescrizione online, e una serie di
strumenti digitali al letto del paziente (ad es. la pompa di infusione).
Il nuovo sistema è stato disegnato e sviluppato per permettere una
gestione sicura della somministrazione dei farmaci , supportando e
o ito a do l i te o p o esso, dalla p es izio e alla somministrazione.
Uno dei suoi componenti base è una cartella clinica informatizzata, che
include una libreria di tutti i regimi chemioterapici attualmente in uso,
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La sicurezza come pratica materiale di coordinamento
utilizzata dai farmacisti. Tra gli altri componenti figurano un lettore barcode,
le etichette col barcode per i farmaci, dei braccialetti con barcode per i
pazienti, e un tablet. Il tablet comunica via bluetooth con il lettore barcode e
via wi–fi con il server della cartella clinica informatizzata. Il sistema permette
la verifica automatica delle procedure (lo scanning dei barcode e
l ide tifi azio e ‘FID pe fa ilita e l a i a e to si u o di pazie te e
te apia, e o po ta l utilizzo di u ta let he suppo ti le i fe ie e du a te
la somministrazione dei farmaci al letto del paziente. Per una descrizione del
sistema e una valutazione da parte del personale infermieristico si veda il
lavoro di Enzo Galligioni e colleghi (2015).
I dati ui p ese tati so o stati a olti se o do la logi a dell et og afia
organizzativa: si sono osservati gli spazi della farmacia, del Day Hospital
oncologico e del laboratorio chemioterapico di entrambi gli ospedali,
p esta do pa ti ola e atte zio e a se e o e l i t oduzio e del uo o
sistema abbia modificato le pratiche di coordinamento dei diversi attori
organizzativi all i te o dei epa ti. Segui e il p o esso di i t oduzio e del
uo o siste a ha i hiesto l adozio e di di e se te i he di ile azio e:
osservazione etnografica della farmacia, del Day Hospital oncologico
e del laboratorio chemioterapico;
shadowing: sono stati affiancati quattro infermiere, tre tecnici e una
fa a ista, dalla p epa azio e delle eti hette ell uffi io dei
fa a isti, all allesti e to dei fa a i i la o ato io, si o alla
somministrazione al letto del paziente;
sei interviste a due tecnici di laboratorio, due medici e due
farmacisti, finalizzate a completare il quadro e reperire informazioni
più dettagliate.
Riconfigurare spazi e pratiche di coordinamento
Per entrare a far parte delle pratiche proprie di un contesto
organizzativo, il processo di mise–en–contexte (Latour, 1992, p. 89) di un
uo o siste a o po ta il oi olgi e to dell i te o et o k di atto i, sia
umani che non umani. La sua introduzione implica infatti una relazione tra
tecnologie, attori umani e contesto e può mettere in luce elementi come
routine consolidate, pratiche lavorative situate e relazioni di potere. Nei
prossimi paragrafi descriveremo il contesto in cui il nuovo sistema è andato
ad inserirsi, e come ciò abbia comportato una modifica delle pratiche
lavorative redistribuendo i compiti e le responsabilità tra i diversi attori
coinvolti nel processo.
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SILVIA FORNASINI, ENRICO MARIA PIRAS, FRANCESCO MIELE
La sicurezza come lavoro di articolazione
I dati veicolati dal nuovo sistema passano attraverso differenti medium e
professionalità: dalla composizione dei farmaci alla somministrazione, il
p o esso di i f ast uttu azio e i hiede i fatti l i teg azio e e l uso
coordinato di una grande quantità di artefatti informativi. Un luogo
caratterizzato da una particolare densità tecnologica, e che permette
l i te azio e t a di e si attori eterogenei, è un piccolo corridoio (fig. 1) che
funge da punto di raccordo tra la farmacia, il laboratorio e il resto
dell ospedale:
T a l uffi io dei fa a isti e il la o ato io
u pi olo o idoio o
due passa–farmaci (una sorte di passa vivande da una stanza
all alt a . Il p i o ie e usato pe passa e dall uffi io al la o ato io
alcuni oggetti necessari per la preparazione dei farmaci: i documenti
con le terapie, le etichette dei farmaci e un diario cartaceo utilizzato
dai tecnici e dai farmacisti per comunicare tra loro. Il secondo è usato
per passare dal laboratorio al corridoio i farmaci pronti per la
so
i ist azio e. Due o t e olte du a te la atti a u ope at i e
addetta entra nel corridoio e controlla la lista dei pazienti appesa al
muro: se il nome è spuntato, può prendere i farmaci e portarli al Day
Hospital. Prima però deve firmare un quaderno appoggiato su un
tavolo nel corridoio, così la farmacista può sapere se il farmaco è
stato prelevato. Sul muro è appesa una lavagna su cui la farmacista
segnala se le terapie sono pronte per essere prelevate dagli addetti di
altri ospedali (estratto dal diario etnografico).
La condivisione delle informazioni tra differenti figure professionali, tra i
due reparti e anche tra diversi ospedali richiede una coordinazione tra il
nuovo sistema e le tecnologie. I passa–farmaci, i documenti con le terapie, le
etichette e il diario, i farmaci, la lista dei pazienti, il quaderno, la lavagna
so o tutti a tefatti o u esatta ollo azio e spaziale e che coinvolgono la
conoscenza situata delle diverse figure professionali coinvolte nel processo.
Il corridoio diventa quindi un ambiente cooperativo in cui gli artefatti fanno
da supporto al lavoro di articolazione permettendo la coordinazione tra gli
attori coinvolti, nonché garantendo la consegna sicura dei farmaci:
L ospedale pe ife i o i telefo a e di e ua ti pazie ti ha… io gli
di o i o i, e le te apie… i so o sei te apie pe due pazie ti… Se
vedo che le bottiglie sono sei, i pazienti sono due, allora ok. Se invece
sulla la ag a
s itto sei a le ottiglie so o i ue, allo a aspetta.
Anche perché in Umaca (unità manipolazione
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La sicurezza come pratica materiale di coordinamento
allestimento chemioterapia antiblastica) possono sbagliare e scrivere
il o e dell ospedale s agliato sulla usta es. Cles invece che
Ca alese . Qua do i fatto i i pa to o, fi a o sul uade o… (Anna,
farmacista, intervista 1).
Figura 1 Il corridoio tra la farmacia e il laboratorio.
Le tecnologie contribuiscono quindi a modificare il landscape della cura
mettendo in connessione luoghi diversi, ridefinendone i significati e creando
nuovi luoghi in cui le pratiche di cura possono articolarsi. Nello stralcio
segue te edia o o e l i t oduzio e del uo o siste a o po ti a he la
modifica delle p ati he la o ati e e l aggiusta e to degli spazi pe
accogliere le nuove tecnologie:
All i izio stato diffi ile, pe h hai ta te ose… pe h poi
a he il suo o t o…pa ti ol tuo assoio, e già hai uello, il
disinfettante, a volte il laccio se ti se e…hai tutte le tue ose…poi
de i p e de ti su il ta let, il letto e… hai più ose i
a o, e all i izio
stato u po … comunque non puoi saltare dei passaggi che sono
fo da e tali solo pe h hai uesto ua i
a o… poi devi ricordarti
di non appoggiarlo sul letto del paziente, lo mettiamo di solito su una
e soli a, a ia o fatto u posti i o apposta… perché se no si
o ta i a… i so o delle egole da ispetta e, e all i izio i se
a a
i go
a te… (Tania, infermiera, intervista 2).
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SILVIA FORNASINI, ENRICO MARIA PIRAS, FRANCESCO MIELE
In questo caso, l adozio e del ta let pe la so
i ist azio e dei fa a i
ha comportato per le infermiere una modifica delle routine con cui
gesti a o l app o io al letto del pazie te: la ate ialità dell a tefatto ha
quindi richiesto un riallestimento degli spazi di lavoro.
Se da u a pa te l i t oduzio e del uo o siste a ha i hiesto la odifi a
delle routine lavorative e del landscape della u a, dall alt a l osse azio e
in Day Hospital e negli spazi della farmacia e del laboratorio ha permesso di
mettere in luce come al nuovo sistema siano sopravvissute pratiche
lavorative informali supportate dagli artefatti cartacei. Questo perché, in
primo luogo, il nuovo sistema e le tecnologie che lo supportano non
veicolano tutte le informazioni necessarie allo svolgimento del lavoro e non
permettono una modalità intuitive di interazione e accesso alle
informazioni. Quando le cose si rompono, o non funzionano, la materialità
del ta let e de e essa io l utilizzo di ate iale a ta eo:
Se si atta a s agliata l eti hetta, se si strappa o se si sporca, non è
se pli issi o ista pa la… e poi le etichette dovrebbero avere
ual he alt a i fo azio e i più… tipo la stabilità del farmaco e la
o se azio e…sop attutto ua do i ustia o i [fa a i pe gli
ospedali] periferici, noi dobbiamo continuare ad andare a vedere se
a i f igo… anche per le infermiere, gli arriva su, metti che succede
qualcosa al paziente e non possono fagliela subito, da qua non
capisce se deve tenerla in frigorifero, se deve tenerla a temperatura
ambiente…pe h sulle ost e p esta pate lo s i e a o se p e…
(Giulia, tecnico, intervista 1).
Le informazioni possono essere facilmente aggiunte agli artefatti cartacei
durante il work in progress, mentre caricare informazioni attraverso le
tecnologie digitali può risultare più lento (Silva et al., 2006). Alcuni studi
riportano come le infermiere facciano affidamento sugli artefatti cartacei
nel loro somministrare le cure ai pazienti, anche quando sono disponibili
alternative tecnologiche, ritenendoli indispensabili al loro lavoro e non
rimpiazzabili (Cohen e McGee, 2004; Lu et al., 2005; Tang e Carpendale,
2008). Gli artefatti cartacei contribuiscono anche alla somministrazione
sicura dei farmaci: sta pia o a o a il a ta eo…pe h osì a ia o u
doppio cont ollo… , spiega u i fe ie a. I uesto aso, la uotidia a
rottura della normalità, detta breakdown , richiede un lavoro di riparazione
e rinegoziazione degli accordi (Bruni e Gherardi, 2007), e la sicurezza è
garantita dal lavoro di articolazione: nella figura 2 vediamo un foglio terapia
stampato attraverso il nuovo sistema, su cui in un momento di emergenza
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La sicurezza come pratica materiale di coordinamento
sono state segnate delle informazioni aggiuntive (una somministrazione di
fa a i i p e ista i olte all i fe ie a del tu o su essi o. Il ate iale
cartaceo continua quindi ad essere utilizzato per gestire la comunicazione
tra diverse figure professionali e per il passaggio di consegne e
rendicontazione:
Su questo quaderno annoto quando ci sono dei farmaci con un
pa ti ola e o ito aggio… lo scrivo qua perché se no me lo
di e ti o… osì la se a ua do telefo o al edi o gli o u i o osa
ha o dispe sato e ua do… è come una cartella clinica per questo
paziente e per questo farmaco (Anna, farmacista, intervista 3).
Figura 2 Appunti.
Come evidenziato anche in altri studi (Bringay et al., 2006; Cabitza et al.,
2009; Fitzpatrick, 2004; Hardstone et al., 2004; Nomura et al. 2006; Silva et
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SILVIA FORNASINI, ENRICO MARIA PIRAS, FRANCESCO MIELE
al., 2006; Tang e Carpendale, 2006), i diversi professionisti della cura, in
questo caso la farmacista e il medico, apprezzano la possibilità di consultare
i dati su materiale cartaceo, così come arricchire con informazioni necessarie
per il coordinamento ma non previste nei form elettronici (Piras e Zanutto,
2016).
In questo primo paragrafo abbiamo visto come il nuovo sistema
informativo sia andato ad integrarsi negli spazi organizzativi e nelle pratiche
di coordinamento, talvolta comportando una loro modifica, talvolta
rendendo necessaria la sopravvivenza di vecchie pratiche allo scopo di
garantire la somministrazione sicura dei farmaci. Nel prossimo vedremo
come il nuovo sistema abbia contribuito a redistribuire le responsabilità tra
attori organizzativi, spazi e tecnologie.
La sicurezza come mutuo controllo
L i ple e tazio e di IT do ebbe supportare la condivisione delle
informazioni tra reparti ed utenti eterogenei (Ellingsen e Monteiro, 2003;
Grimson, Grimson e Hasselbring, 2000; Hartswood et al., 2003). Ma la
maggior parte degli studi riportano come questi sistemi abbiano ottenuto
esiti limitati, e come la loro implementazione sia spesso limitata al
suppo ta e l esiste te di isio e del la o o Læ u , Ellingsen e Faxvaag
2001; Rolland e Monteiro, 2002). Attraverso i dati riportati nelle prossime
righe vorremmo confermare i risultati di questi studi, mostrando però come
la sicurezza continui ad essere garantita dal lavoro di coordinamento e
mutuo controllo tra figure professionali.
P e ede te e te all i t oduzio e del siste a ei due epa ti, le
prescrizioni dei farmaci venivano inviate al farmacista via fax, e i dati delle
etichette venivano scritte a mano dai tecnici di laboratorio, che effettuavano
anche la conversione da milligrammi a millilitri necessaria per svolgere il loro
la o o. I seguito all i t oduzio e del uo o siste a, solo il farmacista
riceve la prescrizione attraverso il sistema, che stampa insieme alle etichette
dei farmaci, ed è lo stesso farmacista che effettua la conversione da
milligrammi a millilitri.
Lo st al io ipo tato des i e il o e to i ui, all i te o del
laboratorio, i tecnici stanno aspettando di ricevere dalla farmacista la lista
dei pazienti e dei rispettivi farmaci da preparare:
Marta (un tecnico) sta aspettando che arrivino le prescrizioni, e
guarda attraverso il vetro che divide il laboratorio dalla farmacia:
Adesso A a la fa a ista sta pa le p es izio i e la lista dei
pazie ti del gio o… noi non sappiamo niente finché non stampa la
286
La sicurezza come pratica materiale di coordinamento
lista … a he la o e sio e da g a l , o il siste a
s itto
già il… controlliamo, perché a volte succede che il programma sbaglia
a fa e i al oli… però è un controllo, non è che devi rifare i calcoli su
tutto... i utti u o hio e lo edi … Marta si avvicina al vetro e dà
u o hiata alla s i a ia della fa a ista su ui el f atte po
arrivata la lista dei pazienti del giorno, poi dice ad Andrea (un altro
te i o : Sa à u a lu ga gio ata! (estratto dal diario etnografico).
I seguito all i t oduzio e del uo o siste a, i te i i he la o a o i
laboratorio non hanno accesso al sistema e non hanno la possibilità di
sape e se u a p es izio e p o ta: l u i o odo pe a e e ueste
i fo azio i da e u o hiata sulla s i a ia della fa a ista al di là del
et o he di ide l uffi io dal la o ato io. Co e a ia o isto el pa ag afo
precedente, la topografia condivisa permette la coordinazione e
l i te azio e: a a he il la ds ape della u a e gli oggetti he e fa o
parte, in questo caso la vetrata, diventano parte di questo meccanismo di
supervisione, insieme agli attori coinvolti nel processo.
Lo stralcio mette anche in luce come, nonostante la nuova divisione del
lavoro imposta dal sistema preveda che sia la farmacista ad effettuare la
conversione, i tecnici controllino comunque le dosi:
Ti viene naturale (fare il doppio controllo) quando prendiamo il
fa a o lo p e dia o i
g … lo o t olla l A a, a ua do
sfugge a lei lo fa ia o oi…do ia o se p e o t olla lo a he
oi, ta te olte sfugge fuo i, a oi sappia o he…pe h
semplice da fare anche mentalmente (Andrea, tecnico, intervista 2).
D alt a pa te la stessa fa
parte dei tecnici:
a ista ad aspetta si il doppio ontrollo da
I o ti li fa o o u ue pe h oglia o il doppio o t ollo…
seg a o hi allestis e e hi se e… ma avere le etichette invece del
foglio di lavo o tutta u alt a osa… (Anna, farmacista, intervista
3).
La gestione sicura dei farmaci del nuovo sistema di somministrazione
implica informazioni blindate e in mano alle figure professionali più alte, e
la ridefinizione dei ruoli dei diversi attori coinvolti dovrebbe comportare un
maggiore controllo dei superiori sullo staff.
Ma dall osse azio e e e ge o e la si u ezza o ti ui, o osta te
tutto, ad essere supportata e garantita dalla coordinazione tra diverse figure
287
SILVIA FORNASINI, ENRICO MARIA PIRAS, FRANCESCO MIELE
professionali e dal controllo reciproco. Nel caso di eventi imprevisti, come
l asse za della fa a ista, il o t ollo itorna nelle mani dei tecnici:
Domani è part–time (la farmacista) e o
, e o i so o alt i
farmacisti che vengono qua, ci dicono arrangiatevi , e come ai vecchi
tempi noi non facciamo altro che andare sul programma e stampare
il foglio, che non mi viene solo il foglio di lavoro pulito con quello che
de o fa e io, a a he gli a illa i, e poi li he ò sull eti hetta, e i
sta pe à u eti hetta, solo he a cano gli ml, io mi faccio i miei
o ti e li s i o a a o… (Gianni, tecnico, intervista 4).
Gli stralci presentati in questo paragrafo illustrano la complessità del
lavoro nel reparto, che necessita di essere coordinato tra differenti figure
professionali, oggetti ed artefatti: come sostenuto da Schmidt e Simone,
…gli atto i si o ito a o ta ita e te a i e da, e pe fo a o le lo o
attività supportando la consapevolezza del lavoro di collaborazione; tengono
conto delle rispettive attività passate, presenti e in prospettiva per
pianificare e mandare avanti il loro lavoro (Schmidt e Simone, 1996, p. 159).
Conclusioni
La ricerca presentata ha messo in luce come due degli obiettivi cardine
dell i t oduzio e di u uo o siste a di so
i ist azio e si u a della
terapia, il coordinamento e la suddivisione delle responsabilità, siano
raggiunti nella pratica grazie ad una serie di fattori che vanno al di là degli
standard dei protocolli formali che questi sistemi prevedono.
Innanzitutto, la condivisione delle informazioni tra differenti figure
professionali, tra i due dipartimenti e tra diversi ospedali richiede una
coordinazione tra il nuovo sistema e le tecnologie. Il coordinamento non è
garantito quindi da una singola tecnologia, ma coinvolge artefatti
eterogenei, nonché pratiche informali, conoscenza situata e lavoro di
articolazione. Se, da una parte, accogliere il nuovo sistema comporta la
odifi a delle p ati he la o ati e e l aggiusta e to degli spazi, dall alt a
sopravvivono le vecchie pratiche situate e gli artefatti cartacei.
In secondo luogo, la ricerca ha svelato le micro–politiche del processo:
l i t oduzio e del uo o siste a o e e i po e u a ge a hia e u a
ridefinizione dei ruoli dei diversi attori coinvolti, prevedendo un controllo
dei superiori sullo staff. La stessa topografia condivisa, come abbiamo visto,
pe ette da u a pa te la oo di azio e e l i te azio e, a dall alt a di e ta
parte di questo meccanismo di supervisione, insieme agli attori coinvolti nel
288
La sicurezza come pratica materiale di coordinamento
processo. Lo studio ha però permesso di osservare come, nonostante la
responsabilità venga formalmente attribuita ai superiori, nella pratica venga
condivisa tra le diverse figure professionali. La sicurezza può essere dunque
interpretata come una pratica situata, una proprietà emergente di un
sistema sociotecnico, il risultato finale di un processo collettivo di
costruzione, un fare che coinvolge persone, tecnologie e forme testuali e
si oli he asse late ell a ito di u siste a di elazio i ate iali
(Gherardi, 1997). Un luogo di lavoro sicuro , una organizzazione sicura
sono il risultato di una opera di quotidiana i geg e ia dell ete oge eo
(Law, 1987) di elementi diversi – competenze, materiali, relazioni,
comunicazioni, eccetera – che fanno parte integrante delle pratiche di
la o o dei e
i dell o ga izzazio e Ghe a di et al.,
. La si u ezza de
processo, che dovrebbe essere garantita dal coordinamento standardizzato
e dai protocolli formali, viene supportata da sapere tacito, vecchie pratiche
e lavoro di articolazione, che si rivelano assai più significativi al fine di
garantire la sicurezza.
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292
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Assembling Mindfulness:
Technologies of the Self, Neurons and
Neoliberal Subjectivities
António CARVALHO*a
a
Universidade de Coimbra
Over the past three decades, psychologists, neuroscientists,
phenomenologists and educators have displayed a growing interest in
mindfulness, a contemplative practice which aims at enhancing the
experience of the present moment.
Mindfulness has been implemented in the prevention of stress and heart
diseases and in the management of pain. Encounters between scientists and
practitioners of mindfulness have filled the public imagination of mindfulness
with images of brain scans, visual testimonies of the effectiveness of this
practice.
Despite the technical apparatus involved in mindfulness research and
thousands of articles written on the topic, early researchers, such as Francisco
Varela, recognized that the methodological intricacies of studying
contemplative technologies, usually practiced in silence, required the need to
intertwine first and third person approaches to the study of consciousness.
The passionate and often personal relationship with mindfulness tends to
complicate the boundaries between research and self–care, pointing towards
new ontological politics which are embodied, somaesthetic and often escape
academic orthodoxies.
This paper analyses the assemblage of mindfulness, showing how it
entangles topics such as silence, the brain and biopolitics. Through the
support of STS literature, the article explores the relationship between the
anatomo–politics of mindfulness and contemporary formations of
subjectivity.
Keywords: Mindfulness; technologies of the self; neoliberal subjectivities
*
Corresponding author: António Carvalho | e–mail: antoniomanuelcarvalho@gmail.com
293
ANTÓNIO CARVALHO
Introduction
The aim of this paper is to offer a critique of the dissemination of
mindfulness practice and research over the past three decades. I argue that
mindfulness is a particularly interesting example to understand
contemporary ramifications of neoliberalism, neurosciences and practices of
the self. The adopted approach includes Foucauldian and STS literature on
subjectivity, ontology and technology, recruited to delve into the emergence
of a new technology the self which is becoming extremely popular in Europe
and North America.
Mindfulness is a process of non–judgemental awareness to moment–to–
moment experience, including sensations, emotions, thoughts and
movements (Kabat–Zinn, 1991). Inspired by practices of Buddhist
meditation, Mindfulness–Based–Stress–Reduction–Therapy (MBSR) was
developed by Jon Kabat–Zinn at the University of Massachusetts in the late
1970s. It aimed at increasing the health and wellbeing of those who suffered
from headaches, high blood pressure, back pain, heart disease, cancer and
AIDS (Kabat–Zinn, 1991). In the 1990s, MBSR was coupled with cognitive–
behavioural–therapy (CBT), generating another popular intervention –
Mindfulness–Based–Cognitive–Therapy (MBCT). Unlike CBT, MBCT does not
aim at changing thoughts, the emphasis is on changing awareness of and
elatio ship to thoughts (Teasdale et al., 2000, p. 616).
Mindfulness is helpful in the treatment of depression, substance abuse,
anxiety and pain (Bowen et al., 2006; Grossman et al., 2004), increasing
mood regulation, wellbeing, self–control, objectivity, affect tolerance,
flexibility, equanimity, concentration, cognition, mental clarity, emotional
intelligence, acceptance and compassion (Davis and Hayes, 2011; Heeren
and Philippot, 2011; Shapiro, Walsh and Britton, 2003; Zeidan et al., 2010).
Mindfulness triggers significant changes in the human brain (Davidson et
al., 2003; Hölzel et al., 2011; Kilpatrick et al., 2011) which have clinical
implications, reducing automatic affective processing, altering one s
relationship to pain and leading to the cultivation of compassion (Farb,
Anderson and Segal, 2012, pp. 6–7).
Mindfulness is considered a priority for implementation by the National
Institute for Clinical Excellence (NICE) in the UK (Crane and Kuyken, 2013),
and many departments of psychology and neurosciences are actively
researching mindfulness (including the Oxford Mindfulness Centre, the
Exeter Moods Disorder Centre and the Bangor Centre for Mindfulness
Research and Practice). Although the implementation of mindfulness–
294
Assembling Mindfulness: Technologies of the Self, Neurons and Neoliberal
Subjectivities
based–interventions in Britain is still at an early stage, there is a growing
interest in these therapies.
This paper is supported by three strands of scholarly literature. STS
(Science and Technology Studies) scholarly work has recently displayed a
growing interest in ontology (Latour, 2013; Mol, 1999; Pickering, 2010),
suggesting that scientific practice is eminently performative. This has
stressed the importance of relationality, couplings between heterogeneous
entities (Barad, 2003; Haraway, 2003; Latour, 2005) which do not pre–exist
these associations, meaning that mediations (Verbeek, 2011) are political.
This extends to the self (Brenninkmeijer, 2010; Carvalho, 2014; Gomart and
Hennion, 1999; Rose, 2007), as subjectivities – thoughts, emotions and
desires – are also mediated.
Mindfulness–based–therapeutic–interventions enact new modes of
existence (Latour, 2013) fostered by couplings between practices of
subjectivity, neuroimaging techni ues that ai at e eali g the t uth of
inner states, psychological and medical discourses which frame human
existence within specific categories (Davidson, 1987) and political devices of
governing the population.
The emergence of medical and scientific devices makes up people that
are framed and think of themselves in specific ways (Hacking, 2002; Rose,
1998). This involves forms of expertise, inscriptions, performances,
translations, negotiations and various forms of stabilization (Callon, 1986;
Fleck, 1979; Latour, 1987; Pickering, 1995). Mindfulness therapists and
practitioners also undergo a number of transformations, being submitted to
assemblages – retreats, workshops, teacher training courses – comprising a
number of discourses, practices and devices of self–assessment. Similarly,
inner states are understood and measured according to a number of
discourses, practices and technologies (EEGs, fMRIs) and mindfulness itself
relies on a reconfiguration of human performance.
The second major branch of literature which is relevant here concerns
Foucault s esea h o te h ologies of the self a d go e
e talit .
Fou ault s late o k fo used o p a ti es of su je ti it hi h a e
mobilized to maximize physical abilities, to embody specific ethical
frameworks and to attain particular states (Foucault, 1988). Technologies of
the self allow us to unveil the articulations of the micro–politics of
subjectivity and broader political f a e o ks. As Fou ault ote, there is
no first or final point of resistance to political power other than in the
relationship o e has to o eself. (Foucault, 2006, p. 252).
295
ANTÓNIO CARVALHO
Mindfulness performs a new hermeneutic of the subject, allowing
practitioners to interpret their experience in novel ways. Since technologies
of the self are political, this paper recognizes the connections between the
micro–politics of mindfulness–based–therapeutic–interventions – entailing
performative, experiential and hermeneutical changes – and the macro–
politics of contemporary political regimes. Foucault argued that modernity
has led to the emergence of a particular type of power coined as
governmentality (Foucault, 1978), focused on the management of the
population itself, understood as a resource that could be controlled,
normalized and enhanced through biopolitics and discipline (Foucault,
1987).
Governmentality shapes neo–liberal forms of subjectivity (Rose, 1998),
and notions such as happiness, well–being and self–assessment (Binkley,
2011; McKay, 2013) turn contemporary selfhood into a manageable,
quantifiable and improvable endeavour (Brenninkmeijer, 2010; Giddens,
1991; Lupton, 2013). It has been argued that brain plasticity goes hand in
hand with neo–liberalism (Pitts–Taylor, 2010), for it puts selves in charge of
enhancing their neurochemical selfhood (Rose, 2007). Mindfulness is a good
illustration of the neoliberal focus on self–improvement – it consists of a set
of technologies of the self and is supported by research relying on the
assumption that the brain is flexible (Davidson and Lutz, 2008), justifying the
redesign of human behaviour.
This leads to the third branch of scholarly literature, on the
commodification of meditation. It has been suggested that current practices
of mindfulness have lost their ethical meaning (McMahan, 2008), becoming
therapeutic instruments which serve the needs of a population increasingly
dissatisfied with the social and political world they inhabit (Zizek, 2005). It
has been noted that the proliferation of non–western practices of
subjectivity has led to the psychologization, medicalization and
commodification of religion (Brown and Leledaki, 2010; Carrette, 2007;
Carrette and King, 2005; Lasch, 1979) – instead of being central dimensions
to a particular spiritual/religious path, meditative practices are used for self–
enhancement.
Scholars concerned with the North/South inequalities have stressed that
the appropriation of practices, commodities and substances by northern
economies has led to instances of commodification and biopiracy (Scheper–
Hughes, 2004; Shiva, 1997), as native/southern populations are alienated
from their local knowledges, goods and practices. Mindfulness–based–
interventions emerged after Buddhist techniques of meditation were
296
Assembling Mindfulness: Technologies of the Self, Neurons and Neoliberal
Subjectivities
medicalized, which raises some issues dealing with the commodification of
spiritual practices.
Mindfulness is usually portrayed as leading to the stabilization of
selfhood, allowing practitioners to attend to moment–to–moment
experience in a non–judgemental way. However, meditation often triggers
unwanted and difficult episodes. Although there is some research on its
negative impacts (Koster and Oosterhoff, 2004; Otis, 1984; Walsh and
Roche, 1979), most literature on mindfulness focuses on the positive effects,
whi h ea s that i dful ess is a o alized and o
odified form of
meditation.
Mindfulness and Neoliberal Selves
Mindfulness requires a constant attention to our psychosomatic
assemblage, inviting practitioners, medical patients who attend MBSR
courses and members of the general public to constantly asses their mental
and emotional states. Thoughts, emotions, sensations, conversations and
relationships a e su itted to a i dful gaze , hi h judges o e s
contemplative status and adjusts individual responses to daily phenomena.
By reducing stress, maximizing happiness and triggering platitudes of
relaxation, mindfulness works though the internalization and permanent
edi alizatio of o e s e istence. As Kristin Barker argues
mindfulness represents a significant expansion in the definition of
disease e o d that ad a ed
ai st ea
edi i e … its
etiological model intensifies the need for therapeutic surveillance
a d i te e tio … it pe a e tl lo ates i di iduals within a
disease the ap
le. (Barker, 2014, p.168).
According to Barker, mindfulness is a form of do–it–yourself
medicalization of every moment. Instead of rescuing practitioners from the
tentacles of biomedicine, it reproduces, multiplies, expands the domain of
ill ess f a i g o e s espo se to e e da life e e ts t ough i dful
lenses. This mindful gaze depends on new psychological, pastoral, spiritual
and medical authorities that present mindfulness as a magic bullet to deal
with stress, pain, anxiety, depression and a variety of manifestations that
can be reduced to their psychosomatic correlates, therefore potentially
resolved by the apparatus of mindfulness.
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The mindful way of framing subjectivities is deeply entwined with
buzzwords such as well–being, happiness and quality of life (Praissman,
2008), the tenets of modern Buddhism (McMahan, 2008). Mindfulness
based stress reduction (Kabat–Zinn, 1991) is flourishing, being used by the
British National Health System (Crane and Kuyken, 2013), leading Dawson
and Turnbull (2006) to suggest that mindfulness might have become the
new opiate of the masses. Mindfulness seems to go quite well with the
docilization strategies of contemporary advanced liberal societies and their
biopolitical dispositifs, linked to technologies of go e
e t that e ui e an
increasing emphasis on the responsibility of individuals to manage their own
affairs, to secure their own security with a p ude tial e e o the futu e
(Rose, 2007, p. 4). Technologies of mindfulness would help neoliberal
subjects getting on with their stressful lives, helping them adjust with a
higher well– ei g, e de i g the
o e sta le and, obviously, docile, by
setting up protective bubbles. According to Zizek, meditation is the perfect
ideological supplement of capitalism:
The Weste Buddhist meditative stance is arguably the most
efficient way for us to fully participate in the capitalist economy while
retaining the appearance of sanity. If Max Weber were alive today,
he would definitely write a second, supplementary volume to his
Protestant Ethic, titled The Taoist Ethic and the Spirit of Global
Capitalis . (Zizek, 2005)
)izek s iti ue of editatio eso ates ith Willia Da ies sta e o
mindfulness, progressively appropriated by global capitalism, which
envisions happiness as a constitutive dimension of contemporary social
formations, attempting to reduce popular contestation through the
multiplication of forms of enhancing and measuring one s ell ei g. As put
by Davies:
Happiness, in its various guises, is no longer some pleasant add–on
to the more important business of making money, or some new age
concern for those with enough time to sit around baking their own
bread. As a measurable, visible, improvable entity, it has now
pe et ated the itadel of glo al e o o i a age e t. … the
future of successful capitalism depends on our ability to combat
stress, misery and illness, and put relaxation, happiness and wellness
in their place. Techniques, measures and technologies are now
available to achieve this, and they are permeating the workplace, the
high street, the ho e a d the hu a od . (Davies, 2015, p. 8)
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Assembling Mindfulness: Technologies of the Self, Neurons and Neoliberal
Subjectivities
When Mattieu Riccard, a Buddhist o k, as o side ed the happiest
pe so i the o ld (Independent, 2007), the public imagination of
mindfulness hit a turning point, allowing it to be fully appropriated by
neoliberalism. Happiness, nowadays, is not only portrayed as the optimal
realization of the human potential but is a measurable, assessed and
virtually improvable entity. The anatomo–politics of mindfulness was
eventually enframed by a new type of discourse which presents the brain as
the site par excellence of the human soul, and by entangling contemplative
practices with a number of neurological changes – which can be assessed
through various forms of medical imaging – the contemporary quantitative
self is emulated as the subjective manifestation of neoliberalism, a social
system which presents the world as an assemblage of neural entrepreneurs
permanently evaluating and improving their mental states. If phrenology
was the attempt, by scientific racism, to measure, quantify and compare
behavioural changes between individuals through the analysis of the shape
of the skull, mindfulness, supported by a multitude of neurological devices,
atte pts to a i ize o e s o te plati e a d eude o i status th ough
forms of permanent self–control, thus promoting a new moral economy of
the brain.
Mindfulness and methodology: from silence to a
new moral economy of the brain
Historically, meditation studies have drawn upon a series of methods to
address a multiplicity of research questions. In psychology, different
methodologies were used, including tests (such as the Rorschach test, see
Brown and Engler, 1986), the personal experience of the author (Walsh,
1979), the analysis of central texts of Buddhist meditation, such as the
Visuddhi agga, p o idi g aps for inner space (Goleman, 1996) or even
quantitative methods. Sociological and anthropological studies have
resorted to comprehensive ethnographies (Cook, 2010; Jordt, 2007; Pagis,
2008; Preston, 1988), semi–structured interviews with meditators (Pagis,
2008; Selim, 2011), life–stories of practitioners (Leledaki, 2007) and the
personal experience of the researcher (Preston, 1988). More recently,
neuroscientific and neurophenomenological studies have measured the
ai a es of e pe ie ed editato s th ough fM‘I s a d othe
technological instruments, justifying the assumption that meditation has
299
ANTÓNIO CARVALHO
real, measurable effects on the brains (and minds) of practitioners (see, for
instance, Lutz et al., 2004).
These different approaches are ways of tackling phenomena taking place
at the real of i e e pe ie e , which can raise a set of methodological
issues: how to translate the inner world? Can we use words to talk about
those experiences that belong to the realm of the ineffable? Can we trust
the accounts of those who go through these states? Are academic
approaches to meditation ased o pe so al e pe ie es objecti e ? As
Wittge stei states, What we cannot speak about we must pass over in
sile e. (Wittgenstein, 1961, p. 89); if we assume that meditation is about
the ineffable, the unreachable and untranslatable, then meditation research
would become an impossible endeavour. However, instead of becoming a
verboten field of study, it requires the deployment of innovative
methodologies that recognize the particularities of the topic. Varela and
Shear (1999) argue that links have to be created between first and third
person approaches to the study of consciousness. This involves the
deployment of a set of methodologies i o de to move towards an
integrated or global perspective on mind where neither experience nor
external mechanisms have the final word. The global perspective requires
the explicit establishment of mutual constraints, a reciprocal influence and
determi atio (Varela and Shear, 1999, p. 2). A good example of
intertwining first and third person approaches is, for instance, crossing
verbal reports of meditative experiences with their physiological correlates,
measured in laboratories (Shear and Jevning, 1999).
The laboratory progressively turned mindfulness practice into a
manifestation of contemporary forms of neoliberalism, presenting this
technology of the self as responsible for significant changes in the human
brain. If the brain, in contemporary societies, is often presented as a faithful
o elate of the self (Rose and Abi–Rached, 2013), mindfulness research
fosters a moral economy of the human brain. Since this practice, through
pe a e t atte tio to a ds o e s e otio s a d se satio s, is p o oted
as a device to enhance well–being, concentration and self–control, the
brain, as the locus of mindfulness–induced changes, becomes the moral
ground for these modes of experience.
What exactly is this new moral economy of the brain? According to
Ricard, Lutz and Davidson, the brain scans of advanced meditators reveal a
number of differences when compared to those of non–meditators. For
instance, the pra ti e of i dful ess leads to diminished activity in anxiety–
related areas, such as the insular cortex a d the a gdala (Ricard, Lutz and
300
Assembling Mindfulness: Technologies of the Self, Neurons and Neoliberal
Subjectivities
Davidson, 2014, p. 41) and loving–kindness meditation (which consists in
developing feelings of love, empathy and benevolence towards others)
i ease the a ti it of brain regions that fire up when putting oneself in
the place of another–the temporopa ietal ju tio , fo i sta e (ibidem, p.
41).
Through these findings, politicians, educators, psychologists and
managers can have solid scientific evidence that justifies the
implementation of mindfulness in a variety of institutions and settings,
including the military (Stanley and Jha, 2009). Turning the brain into a
multitude of areas which are correlated with some behavioural functions
and traits allows the moment–to–moment visualization of the
transformation of the human mind through mindfulness. The flexibility of
o e s ps hoso ati assemblage is rendered transparent through new
technologies of inner and outer vigilance, including technologies of the self
such as mindfulness (and even mindfulness apps reminding practitioners to
go back to their practice, see Mani et al., 2015) – and medical imaging
technologies.
A novel network of technologies turned the old, colonial, quantified and
racial skull of phrenology – a stable, unchangeable and measurable entity
recruited to quantify racial differences – into the contemporary neoliberal
brain, flexible and potentially submitted to a vast array of devices to
maximize the contemplative and eudemonic status of the citizen in the most
diverse circumstances. The neoliberal discourse of wellbeing and happiness
created forms of neural entrepreneurship which couple the quantified self
with visually appealing images of activated regions of the human brain,
p o i g that specific technologies of self–control have the potential to
adjust o e s ai to the o al e o o ies p opagated ps hologists a d
neuroscientists, internalizing the gaze of medical imaging as a mechanism of
permanent self–assessment.
Conclusion: meditative islands of stability
According to Pickering (2014) modern science attempts to enact
performative islands of stability, creating machines that capture nonhuman
agency in an ideally stable, continuous and efficient manner. However,
socio–technical disasters – such as the Fukushima crisis in 2011 – prove that
the hubris of modernity, an expression of what Heidegger coined as
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ANTÓNIO CARVALHO
enframing (Heidegger, 1977), is not able to fully contain machinic and
natural forces.
Similarly, mindfulness is an attempt to blackbox non–neoliberal forms of
meditation, focused on exploration, self–discovery, transcendence and even
madness. In fact, in the Mahasi Sayadaw tradition of Vipassana there are
some stages of insight, called Dukkha Nanas, whose experience can
generate fear and terror (Koster and Oosterhoff, 2004). Research on the
negative effects of meditation is still an underrepresented field, considering
the numerous studies that promote the positive outcomes of mindfulness.
The domestication of meditation and its unpredictable outcomes into
medicalized devices, such as MBSR and MBCT, is an attempt to limit
mindfulness to the shackles of neoliberalism, framing contemplative
practices within psy categories such as happiness, well–being and self–
control. Meditation, instead of potentially fostering new aesthetics of
existence (Foucault, 1984), novel ways of being in the world that couple
theory and the bod , is e lusi el ai ed at a i izi g o e s
immunological status (Sloterdijk, 2013), supported by new routines,
smartphone apps and vindicated by technologies of medical imagining.
The contemporary assemblage of mindfulness is, therefore, an excellent
case study not only to investigate the commodification of spiritual practices
but also to assess the degree and scope of medicalization currently imposed
and promoted by neoliberal discourses. A vast array of proposals, including
mindfulness in schools, at work or the dissemination of state–sponsored
MBSR and MBCT applications in Europe, indicate that governments,
educators and corporations recognize the disciplinary and transformative
potential of mindfulness. The early instability and danger of meditation as
transgression was progressively tamed and is now relegated to the fringes of
religious discourses, obscured by the imperial march of mindfulness as a
technology of the neoliberal self.
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308
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Where Are the Girls in STEM?
Asrun MATTHIASDOTTIRa and Jona PALSDOTTIR*b
a Reykjavik
University; b Ministry of Education in Iceland
It s o e s that the S ie e, Te h olog , E gi ee i g a d Mathe ati s
(STEM) sector is gender biased at all levels, in schools, workplaces and
academia. Many reasons have been identified why few women attend STEM
education, e.g. the organization of STEM education, institutional cultures,
family influence, community groups and models, the impact of peers, the
media and popular culture. Public actions to change this situation have been
taken, for example to influence young girls during compulsory schooling and
to initiate events like Girls in ICT Days . These i itiati es d a the gi ls
attention to the diverse possibilities in STEM education and jobs. Female role
models from the technical sector have been utilised in order to break down
ste eot pes a d ope up gi ls i ds to the o ld of te h olog . Although
more women have now completed PhDs and are in faculty positions in STEM
education at university level, development is slow and women are less often
promoted and receive fewer grants than their male contemporaries.
In this paper we will give an overview of the situation in Iceland and
present results from a survey in which female university computer science
students were asked to outline their reasons for choosing STEM education.
Keywords: STEM; gender bias; computer science
Introduction
The Science Technology Engineering Mathematics (STEM) sector is
gender biased at all levels, in schools, workplaces and academia. Reports
have been produced and studies carried out in order to investigate and
understand the reasons for this and to find out how to improve the current
situation. There are multiple reasons why few women attend STEM
education and pursue careers in STEM (Liben and Coyle, 2014).
Elkjær (1992) studied gender behaviour in the classroom and described
the gender relationship i the lass oo as hosts – guests , with boys being
*
Corresponding author: Asrun Matthiasdottir | e–mail: asrun@ru.is
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ASRUN MATTHIASDOTTIR, JONA PALSDOTTIR
the hosts and girls the guests. She claimed that girls had more freedom
while boys were in a more limited situation as hosts.
Stoeger and colleagues (2013), in their analysis of the literature, found
three factors that can explain the gender disparity in STEM. Firstly,
environmental influences, i.e. boys are believed to be more talented than
girls who are believed to be less suited for STEM. Secondly, individual goals
a d i te est, a d thi dl , the psychological entities that represent the
action opportu ities a aila le to i di iduals (Stoeger et al., 2013, p. 409).
The authors have developed an e–mentoring system with the aim of
providing support, counselling, advice, instruction and knowledge sharing
for women in STEM.
Previously, achievement and personality traits were considered
i po ta t fa to s i e plai i g the diffe e es et ee gi ls a d o s
attraction to STEM. More recently Stoeger et al. (2013) pointed out that the
academic achievement of girls in STEM today are no less than those of boys
and studies are looking away from traits such as giftedness, interest and
motivation, as explanations.
The influence of social and structural factors which may act as barriers is
identified and discussed in the literature. Ahuja (2002) looks into those
factors in her literature review and emphasises how important it is to
identify specific factors which are accountable for the gender imbalance,
especially in information technology (IT). She discerns social and structural
factors, where social factors include work/family conflict, social
expectations, and informal networks. Structural factors include lack of role
models and mentors, occupational culture, institutional structures and
demographic composition.
The effect of stereotypes has recently gained interest, but the results
have not been homogeneous. Some students may be interested in the STEM
fields because of these stereotypes while they may have a negative
influence on others (Cheryan, Master and Meltzoff, 2015). Cheryan and
colleagues (Cheryan, Master and Meltzoff, 2015) point out the importance
of students realising that they do not need to be a certain type of person to
be successful in engineering or computer science.
Research has shown that the genders tend to focus differently on
technical matters. Boys focus more on mathematics and hardware and girls
on creativity, communication, or job opportunities (Funke, Berges and
Hubwieser, 2016). This knowledge gives the educational providers an
opportunity to offer STEM education with more emphasis on subjects and
study organisation which might attract girls.
310
Where Are the Girls in STEM?
In the National Centre for Women and Information Technology (NCWIT)
report, Girls in IT: The facts (Ashcraft, Eger and Friend, 2012) it is pointed
out that girls comprise 56% of all Advanced Placement (AP) test–takers,
46% of all AP Calculus test–takers, but only 19% of AP Computer Science
test–takers (Ashcraft, Eger and Friend, 2012, p. 3). The four main
influencing factors reported are: 1. Educational influence, 2. Family, social
groups and role models, 3. Peer influence, and 4. Media. The report claims
that more studies are needed which focus on gender in a broader context in
relation to existing computing programs. The influence of parents, peers,
and popular culture, as well as the interactions of race, class, and gender in
stude ts ide tit de elop e t a e all fa to s hi h eed to e o side ed.
The authors suggest that schools should offer programmes that focus on
how computing can address social problems (Ashcraft, Eger and Friend,
2012).
In the Empowering Women Through Education report (McCracken et al.
2015), gender sensitive institutional cultures and practices are considered
i po ta t fo gi ls edu ation. The authors conclude that male academics
tend to earn more than female and women are more likely to be associated
with non–science subjects. This segregation reinforces gender stereotypes
throughout the education system (McCracken et al., 2015, p. 51).
The epo t Sol i g the E uatio . The Va ia les fo Wo e s Su ess i
Engineering and Computing (Corbett and Hill, 2015) gives detailed
recommendations regarding women and men working in engineering and
computing to employers, educators, colleges, universities , policy makers,
parents and girls. The authors point out that girls need to know what
engineering and computing are about in order to make an informed choice
and policy makers could use educational programs and research funds to
help improve the representation of women in these fields.
A high proportion of Nordic young people complete university studies,
but the percentage of female students who choose STEM remains static.
Guidelines (Puggaard and Bækgaard, 2016) have been published by the
Nordic council of ministers in Denmark, Finland, Iceland, Norway, Sweden,
Åland, Faroe Islands and Greenland, on how to attract girls and young
women to engineering and science. The emphasis is on industry, higher
education and compulsory education institutions. As an example from these
guidelines, the hiring process in industry should change and the importance
of positive role models should be emphasised. The guidelines for higher
education institutions include encouragement to create a safe learning
environment with focus on cooperation instead of competition. Within
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ASRUN MATTHIASDOTTIR, JONA PALSDOTTIR
compulsory education institutions, school counsellors should be encouraged
to stimulate interest among girls in engineering and science (Puggaard and
Bækgaard, 2016).
The manner in which STEM is presented is important and the earlier in a
hild s life, the ette . ‘epo ts a d esea h ha e ide tified those fa to s o
which we should focus; more research is needed, in addition to the
introduction and implementation of current knowledge. Bolton and Muzio
(2008) examine three professional groups: teaching, law and management
and conclude that the relationship between gender and professionalism is a
complex one, as feminization can acquire a strategic significance and be
deployed by certain sections to further their own professional project
(Bolton and Muzio, 2008, p. 294). It is essential to adopt best practice and
develop more projects in order to build on present knowledge.
The Icelandic focus
Iceland is well known for gender equality and has been at the top of the
Wo ld E o o i Fo u s Ge de E ualit I de si e
. This does ot
tell the whole story because gender–based inequalities and discrimination
still exist in Iceland. The weakest link is the labour market, which is still
gender–segregated, especially when it comes to remuneration in female–
dominated professions. Women and men are not equally paid for the same
work and it has been stated that women worked without pay for the first 36
days of the year 2016 (Anon, 2016). Wo e s pa ti ipatio i the la ou
market in Iceland is among the highest in the world as it is difficult to
provide for a family with one salary. The situation is supported by a good
kindergarten system where all children aged two to five can attend at
relatively low cost (Oddsdottir et al., 2015). An identified wage difference of
10% between male and female members of the VR (The Commercial
Workers' Union of Reykjavik) can only be explained by the wage–ea e s
gender. This income gap has remained similar since 2009 (VR, 2016).
Compulsory education for children aged 6–16 is free in Iceland and the
genders have equal access to schools. The gender proportion at the upper
secondary school level has been almost equal since 1975 and it still is, but
girls composed 59% of those who graduated in 2013. The situation is
different at the tertiary level as women made up 63% of registered students
in 2014 and 65% of graduated students in 2013 (Statistic Iceland, 2016).
When we look closer at the university level, the gender balance is far
from even in different disciplines. In Figure 1, we see that the proportion of
women exceeds that of men in most disciplines with the exception of
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Where Are the Girls in STEM?
science, mathematics, computer science, engineering, manufacturing and
construction. This is a clear indication of the gender–segregated choices that
boys and girls make in education.
Figure 1 Proportions of males and females in different disciplines at the university
level in Iceland (Statistic Iceland 2016).
No systematic efforts or projects have been implemented at the
university level to recruit more girls into STEM, but some smaller scale
projects have been ongoing, e.g. Girls in ICT Day at Reykjavik University
(Matthiasdottir and Falgren, 2015). A gender equality counsellor is
employed at the Ministry of Education, Culture and Science, to monitor the
application of the provisions of the Article 23 of the Gender Equality Act, No.
10/2008. The Article states that the ministry must observe compliance with
gender equality in educational institutions and give advice and guidance on
how to promote gender equality.
Wo e s i eased edu atio i I ela d has ot se u ed ge de
equality, it has simply not been sufficient. There is not equality in the
management of enterprises although the situation is better after recent
legislation, i.e., law no. 13/2010, stating that when there are more than
three on the board of a company the proportion of each sex must not be
lower than 40%. Women are still the majority of those working in care–
taking, teaching and other services in the public sector with lower salaries.
In this paper, the focus will be on women studying computer science at
Reykjavik University in order to gain a better understanding of why they
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ASRUN MATTHIASDOTTIR, JONA PALSDOTTIR
chose this subject and whether there are some common elements in their
reasons.
Method
Data gathering was in two phases, first a pilot study was conducted by a
short e–mail questionnaire and then an anonymous online questionnaire
study was conducted.
E–mail questionnaire
In order to design the online questionnaire, it was decided to contact six
women studying computer science at Reykjavik University. They were all
stud i g i o e of the autho s lasses a d e e the o l fe ale stude ts i
the class (n=6). The class consisted solely of 6 women and as such, formed a
convenient sample. An e–mail was sent in which they were asked three
questions: Why did you choose computer science? Would you rather have
chosen another subject? Are you looking forward to working as computer
scientist? The women were a convenient sample as they were students of
one of the authors (AM). All six answered the questions.
Figure 2 Age of the participants (n=136).
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Where Are the Girls in STEM?
Online Questionnaire
Participants
The participants were all (n=220) women studying computer science BSc
programme at Reykjavik University and 138 (63%) answered. The BSc is a 3–
year program or 6 semesters and 84% of the participants were in semester
1–6 and 16% had spent more than 6 semesters on their study. Fourteen
percent where 19–21 years old, 55% where 22–30 years old and 31% where
older than 30 as shown in Figure 1.
Measures
An online questionnaire, with eight questions, was designed for the
purpose of the study. The answers from the e–mail pilot study guided the
selection of questions. These consisted of two background questions and six
uestio s o e i g the pa ti ipa ts attitudes to a ds thei stud i
o pute s ie e. The a kg ou d uestio s ide tified the stude t s age
and semester. The first 2 uestio asked a out the stude t s use of
computers in elementary school and upper secondary school. Nine
answering options were given (one being something else). Next, the
students were asked when they became interested in computer science.
This question had four answering options. The fourth question concerned
pa ti ipa ts o pute skill efo e o
e i g o pute s ie e stud at
university level. Five Likert scale answering options were given, ranging from
Very much to Very little. The fifth question was Why did you select
computer science with 12 answering options (one being something else)
and the last question was Did you have the opportunity to choose another
profession with the answering possibilities Yes, No and If yes, then what?
Procedure
The website Free Online Surveys (https://freeonlinesurveys.com) was
used to distribute the questionnaire online. The survey was opened on the
24th of February 2015 and closed 30 days later. An introductory e–mail was
sent at the beginning to the participants and a reminder was sent on the
13th March to encourage them to answer. The data were exported into Excel
for analysis, but a report from the system was also used.
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ASRUN MATTHIASDOTTIR, JONA PALSDOTTIR
Results
E–mail questionnaire
The participants answered three questions and as stated before, the first
questio as: Why did you choose o pute s ie e? Two participants
said they had a role model; one was influenced by her father who was a
programmer and the other was influenced by her brother and his computer
games. One participant took a computer science line in upper secondary
school and saw this as a natural next step and one had attended a good
presentation of the computer science program at RU. One participant gave a
e p a ti al easo : Due to my age, I considered this to be a practical
education where I would get a legal profession after 3rd years of studies and
probably a job immediately after graduation. I chose this not out of interest;
I had just had done some Excel exercises in colleges but nothing more than
that.
The se o d uestio as: Would you rather have chosen another
su je t? The participants mentioned graphical design, medicine, law and
anthropology, but three said that now they did not consider any other
subject and were happy about their choice of profession. This answer shows
the influence of age: If I had been twenty when I went to university I would
have gone into medicine and specialized as a forensic scientist and worked
on autopsies. I do not know why but these were fascinating to me, and
many found it strange. I think I might have been more comfortable as a
surgeon.
The thi d uestio as: Are you looking forward to working as a
o pute s ie tist? Participants were all looking forward to starting work
as computer scientists. One was extremely proud to be graduating soon but
another one was not sure about her ability to handle a good job after
graduation, It would be nice to be able to work with something you're
learning. I actually do not have that good self–confidence and I am rather
nervous when it comes to trying to find work, my ability might not be
sufficient to be hired and I am likely to be stressed at the begin with while I
am mastering the job.
Overall the participants were practically minded as this example shows:
I want to work as a secondary school teacher, I am a teacher, but the
salaries are too low. Because of my age I considered this to be a practical
education as I would get a certification after 3 years and probably a job right
after graduation – I did not choose this out of interest. I think I would have
been comfortable as a surgeon. I had always wanted to study this too
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Where Are the Girls in STEM?
(computer science), but thought it was something I could not learn –I was
e e good at aths.
Figure 3 Participants use of computers in compulsory education (could select three
items, n=138).
Online questionnaire
The students where asked how they use computers in compulsory
education (age 6–15). Figure 3 shows that most of the participants identified
surfing the internet (81), then using social media (67) and using computers
for studying (56). Four said something else and two reported working with
Photoshop, one said she used a typewriter instead of a computer and one
said IRC (Internet Relay Chat).
Figure 4 shows that most (115) participants reported use of computers
for studying in upper secondary school, then surfing the internet (85) and
using social media (85). Two reported something else and both said they
practiced typewriting using computers.
Participants were asked about their computer skills when they started
studying computer science at university level and 26% reported poor or very
poor skills and 18% very good or good as Figure 5 shows.
Figure 6 shows that 45% of the participants became interested in
computer science after 22 years of age.
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ASRUN MATTHIASDOTTIR, JONA PALSDOTTIR
Figure 4 Participants use of computers in upper secondary school (could select three
items, n=138).
Figure 5 Participants computer skills before they started studying computer science
(n=137).
Figure 6 Age when participants got interested in computer science (n=137).
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Where Are the Girls in STEM?
When the participants were asked why they chose to study computer
science, 82 said they were interested in the profession as Figure 7 shows.
They also identified good employment prospects (82), good salaries (61) and
an interest in math and science (58) as reasons for their choice.
Figure 7 Participants reason for selecting compute science (could select three items,
n=138).
Half (50%) of the participants had considered taking an alternative
subject at university and mentioned several other careers which they had
contemplated. Table 1 shows how often some professions where
mentioned, mainly STEM subjects, e.g. math, chemistry, nutrition,
pharmacy, geology and physics, but also subjects such as sports science,
language and pedagogy.
Table 4 Professions that the participants had considered (n=62).
Subject
Engineering
18
Subject
Business study
8
Medicine
Law
5
3
Becoming a pilot
Nurse
4
2
319
Subject
Architecture and
design
Psychology
Teacher
5
4
2
ASRUN MATTHIASDOTTIR, JONA PALSDOTTIR
Discussion
This study of female students in STEM at the university level shows that
they are practically minded when it comes to choosing a subject. They
claimed that they chose STEM subjects, like computer science, because they
believed this would lead to high paid employment and good job
opportunities, even though they may have preferred to study other
subjects. They were not unhappy in their studies and were looking forward
to working in the field.
Most of the participants embarked on their computer science study
rather late as more than half of them were over 25 years old. This indicates
that they had either already studied another subject at university level or
had taken some years off before going to university. The study of computer
science was not an early decision as half of them developed an interest in
computers only after 22–years of age. This finding begs the question, why?
Did they not know enough about the content of STEM or the opportunities
available in this profession, for example the possibility of a high salary after
comparatively fewer years (three) of study? Further research is required to
examine the educational and work history of girls in STEM.
The participants did not consider themselves as having good computer
skills when they started computer science and they had mainly used
computers for practical purposes in elementary and upper secondary
school. Almost half of them had used computers as teenagers so possibly
they underestimated their skills. The influence of computer confidence in
STEM would form an interesting topic for further research in relation to
stude ts sele tio of stud su je t a d hoi e of e e tual e plo e t.
This is a small scale study that did not give consistent answers but
nevertheless it supports the existing literature.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Le ricercatrici in fisica: primi risultati
di un progetto di ricerca
Sveva AVVEDUTO*a, Maria Carolina BRANDI a, Maria Girolama
CARUSO a, Loredana CERBARA a, Ilaria DI TULLIO a, Daniela LUZI a e
Lucio PISACANE a
a CNR
– Istituto di Ricerche sulla Popolazione e le Politiche Sociali, Roma
In questo contributo si presentano i primi risultati otte uti ell a ito
del Progetto Europeo GENERA he si po e l o ietti o di soste e e gli e ti
pu li i di i e a e le U i e sità ell i ple e tazio e dei Ge de E ualit
Plan (GEP) in particolare nel settore della fisica.
I dati, raccolti da fonte amministrativa, descrivono i profili delle
ricercatrici in fisica ponendo particolare attenzione al percorso di carriera ed
evidenziano, pur in una situazione di lenta positiva evoluzione, il perdurare di
differenze di genere nella progressione di carriera.
Keywords: Ricerca; fisica; percorsi di carriera
Introduzione
Il rapporto della Commissione Europea She Figures 2015 (European
Commission, 2016) che presenta i dati comparabili a quelli del 2012, mostra
che, nonostante si sia registrato un incremento delle ricercatrici pari al 4%
nei precedenti 8 anni, la presenza femminile nelle università e nei laboratori
di ricerca europei era pari al 33%, un dato rimasto invariato dal 2009.
Gli avanzamenti di carriera inoltre rimangono caratterizzati da
u e ide te seg egazio e e ti ale.
Infatti le donne sono molto numerose nelle prime fasi della carriera con
una percentuale di presenze nel livello iniziale del 45% (Grade C) , che
diminuisce al 37% al livello successivo (Grade B) per ridursi al solo 21% al
livello apicale (Grade A) . La presenza femminile in termini di numerosità
varia nei diversi settori scientifici ma le donne sono particolarmente
*
Corresponding author: Sveva Avveduto | e–mail: sveva.avveduto@cnr.it
323
SVEVA AVVEDUTO, MARIA CAROLINA BRANDI, MARIA GIROLAMA CARUSO, LOREDANA
CERBARA, ILARIA DI TULLIO, DANIELA LUZI, LUCIO PISACANE
sottorappresentate nelle discipline cosiddette STEM (science, technology,
engineering, mathematics) e continua a verificarsi una segregazione
orizzontale che si riverbera in una non equa distribuzione femminile nei
diversi settori disciplinari dove la sotto–rappresentazione femminile si fa
ancora più acuta. Nel 2013 infatti le studentesse erano solo il 31% del totale
e le laureate a livello ISCED 5 il 35% , e tra queste raggiungeva il livello
ISCED 6 rispettivamente il 34% e il 37%.
La situazione peggiora se si guarda al personale accademico che al livello
iniziale (Grade C) presenta una percentuale di donne del 33%, per poi
diminuire ai livelli successivi: 24% al Grade B e 13% al Grade A.
Le due diverse forme di segregazione verticale e orizzontale, dunque, si
intersecano e si rafforzano a vicenda evidenziando una disparità in termini
sia di opportunità di entrata che di evoluzione nella carriera.
I rapporti tra genere scienza e tecnologia sono stati oggetto di numerosi
studi in passato e le interpretazioni dei fenomeni di sotto rappresentazione
della componente femminile sono state avanzate tenendo in
considerazione vari aspetti di diversa natura: economica, tecnologica,
sociale, psicologica e così via.
Tra gli studiosi ad esempio, Blickenstaff (2005) ha esaminato
criticamente le varie ipotesi che sono state fatte nella letteratura
accademica dei paesi anglosassoni (USA, UK, Australia), tra il 1984 ed il 2003
per spiegare la scarsa presenza femminile nelle professioni collegate alle
s ie ze, alla te ologia, all i geg e ia ed alla ate ati a (STEM). Le
possibili cause prese in esame sono molte e assai diverse tra loro: differenze
biologiche tra uomini e donne, scarsa attitudine delle ragazze verso le
materie scientifiche, mancanza di modelli femminili tra scienziati e
ricercatori famosi, una pedagogia delle scienze che favorisce i maschi, le
pressioni culturali per indirizzare le ragazze verso i tradizionali ruoli
femminili. Scartando ipotesi che si sono verificate indiscutibilmente errate
ed oggi considerate risibili, come quelle che facevano riferimento a
differenze biologiche o alla scarsa attitudine delle donne allo studio delle
scienze, questo autore identifica come particolarmente negativo
l atteggia e to espli ita e te o i pli ita e te sessista dell i seg a e to
delle materie scientifiche, nelle scuole come nelle università, arrivando alla
conclusione che il fenomeno della scarsa presenza femminile nelle attività
STEM è comunque dovuto a numerose concause sociali e che non è
possibile cambiare la situazione agendo solo sul versante dell i seg a e to
delle scienze.
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Le ricercatrici in fisica: primi risultati di un progetto di ricerca
Tra le altre cause prese in considerazione da Blickenstaff (2005) per
spiegare la scarsa presenza femminile nelle scienze STEM, vi è anche
l ipotesi di u a isio e i t i se a e te as hile ell episte ologia
scientifica, ipotesi avanzata da diverse autrici che fanno un riferimento più
esplicito al movimento femminista.
D alt a pa te, Wajcman (2000), esaminando la ricerca sociologica
femminista delle ultime decadi del XX Secolo riguardo alla tecnologia, arriva
alla conclusione he l a e sio e alla te ologia, o side ata total e te
negativa e patriarcale e tipica di una prima fase di questi studi, è ormai
superata ed è stata sostituita da una visione dei rapporti tra genere e
tecnologia molto più complessa. Secondo questa autrice, infatti è ormai
stabilito che i concetti di mascolinità , femminilità e tecnologia non sono
categorie fisse ed univoche. In particolare, gli ultimi studi di quel periodo
guardavano alle tecnologie informatiche come un possibile strumento di
potere per le donne ( cyberfemminismo ), vedendo nel cyberspazio un
possibilità di costruire un mondo libero da gerarchie di genere.
In effetti, questa ipotesi trova una parziale conferma nella ricerca
empirica di Faulkner (2000) tra i softwaristi di una importante
ulti azio ale. L aut i e esa i a la di oto ia e le ge a hie t a le di e se
attività che confluiscono in questa professione: chi si occupa
prevalentemente degli aspetti tecnologici della programmazione e quanti
invece sono impegnati in attività maggiormente legate con rapporti
interpersonali (come quelle gestionali), tra il lavoro specialistico e quello più
eterogeneo e tra quello più teorico e quello prevalentemente sperimentale.
L aut i e conclude che queste dicotomie riscontrate negli studi sociologici
igua da ti l i geg e ia effetti a e te esisto o a he ell i fo ati a, a
che il valore gerarchico di una attività rispetto all'altra, che viene più o meno
consciamente riconosciuto dai softwaristi, distorce quella che è la pratica
reale della professione ed è sostanzialmente un retaggio della concezione
dell i geg e ia he si s iluppata t a la fi e del XIX e l i izio del XX se olo.
Faulkner conclude anche che le differenze di genere tra i softwaristi
interagiscono con queste dicotomie in modo contraddittorio e che in
ge e ale t a do e e uo i i he la o a o ell i fo ati a o i so o
differenze sistematiche nelle preferenze e nella scala di valori rispetto alle
varie attività.
Rimane però un fatto incontestabile che in alcuni settori scientifici, come
nella biologia, la presenza femminile è abbondante, mentre in altri, e
spe ial e te ella fisi a e ell i geg e ia, de isa e te s a sa. Le agio i
di queste differenze sono state fino ad ora scarsamente studiate.
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A livello internazionale la situazione di squilibrio tra i generi nella scienza
sembra lentamente migliorare. Un recente studio (Ceci et al., 2014), mostra
che anche se nelle scienze tecnologiche, ingegneristiche e matematiche si
sono verificati forti squilibri di genere in passato, la situazione è nettamente
migliorata negli ultimi anni. Un altro studio (Bodewits e Gramlich, 2016) ha
suggerito che, almeno nel Regno Unito, mentre alcuni settori scientifici
come la biologia e le biotecnologie sono ormai saturi ed offrono quindi
poche possibilità di s iluppo di a ie a, alt i, o e la fisi a e l i geg e ia,
soffrono ancora di una considerevole carenza di personale: in questi campi
quindi si potrebbero aprire migliori possibilità anche per le donne
interessate ad una carriera scientifica.
La ricerca di Ceci e colleghi (2014) ha avuto una vasta risonanza, anche
sulla stampa (Matter, 2014). Quello però che altri studiosi hanno contestato
a questo studio è stato il fatto che esso ipotizza che la società moderna
richieda un numero sempre maggiore di personale di ricerca e che queste
maggiori possibilità lasciano ormai un largo spazio anche alle donne nelle
carriere scientifiche. Questa ipotesi però è in contraddizione del fatto che
solo una percentuale molto bassa di post–doc (2,03% tra i maschi, 4,28%
delle donne) riesce ad entrare stabilmente nel sistema accademico, almeno
nel caso degli Stati Uniti (Benderly, 2014a).
Le analisi sopra citate si inscrivono in un filone di studi che è avanzato
per vie parallele prendendo in esame ora gli aspetti più direttamente legati
alla st uttu a della so ietà o all o ga izzazio e del la o o fi o ad a i a e ai
compiti e quindi alle differenti discipline.
La situazione infatti varia al variare dei contesti disciplinari anche nei soli
settori STEM. Se o do u i dagine internazionale pubblicata su Nature
(Brainard, 2011), la fisica spicca tra queste discipline come un terreno
dominato dagli uomini ove le donne hanno difficoltà di ingresso e di
progressione di carriera. Il settore infatti, oltre alla minore partecipazione di
ricercatrici, presenta una marcata sotto–rappresentazione nelle posizioni di
vertice.
Il Progetto Europeo GENERA (Gender Equality Network in the European
Research Area) si rivolge proprio a questo ambito disciplinare ponendosi
l o ietti o di sostenere gli Enti pubblici di ricerca e le Università
ell i ple e tazio e dei Ge de E ualit Pla GEP , ovvero dei piani di
azio e da s iluppa e all i te o di ias u a istituzio e, e orientati a
riequilibrare le disparità di genere nelle carriere scientifiche, a promuovere
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Le ricercatrici in fisica: primi risultati di un progetto di ricerca
l e uili io di genere nei processi decisionali e, infine, sostenere la creazione
di un sistema di monitoraggio.
Attualmente i GEP sono presenti circa nel 36% delle istituzioni di ricerca
europee (European Parliament, 2013). In Italia si è iniziato a sviluppare uno
strumento che fa da pre–condizione e ponte per lo la creazione dei GEP, i
bilanci di genere, e, in questo senso rilevanti esperienze si sono svolte
p esso l U i e sità degli studi di Fe a a e l U i e sità degli Studi di Napoli
Federico II. Tali strumenti si stanno ulteriormente diffondendo grazie anche
all i peg o delle Rettrici che si è di recente manifestato ell a ito della
CRUI.
Il Progetto GENERA e i GEP
Il progetto GENERA è uno dei progetti finanziati dal programma H2020
della Commissione Europea all i te o della Call for proposal nella sezione
Gender equality in Research and Innovation (GERI).
GENE‘A si p opo e di fa o i e l i t oduzio e elle u i e sità e egli e ti
he s olgo o e fi a zia o la i e a i fisi a l i troduzione sistematica di
cambiamenti culturali e istituzionali attraverso lo sviluppo di piani di azione
positiva a misura delle singole istituzioni che li adottano.
Per raggiungere tali obiettivi le azioni che GENERA si propone di svolgere
sono molteplici: dalla raccolta dei dati attualmente in possesso delle
istituzio i pe otte e e u p i o uad o d i sie e o pa a ile al li ello
eu opeo e di e ti, all o ga izzazio e di gio ate azio ali ad ho pe la
promozione e discussione delle tematiche di genere opportunamente
selezionate da ciascun partner del Progetto (Gender in Physics Days), alla
predisposizione di un tool kit che sia di supporto alle amministrazioni
interessate per la realizzazione ed il lancio dei GEP.
I piani di uguaglianza di genere sono definiti come a consistent set of
provisions and actions aiming at ensuring Gender Equality (European
Commission, 2014). Il Gender Equality Plan è uno strumento che mira a
identificare e rimuovere le pratiche che possono produrre gender bias ,
riconoscere strategie innovative per superare distorsioni legate al genere;
monitorare i progressi attraverso lo sviluppo di indicatori di genere (Council
of the European Union, 2012) I GEP costituiscono uno degli strumenti di
gender mainstreaming, in cui non ci si limita a individuare, in uno specifico
contesto di ricerca, le azioni volte a rimuovere il gender bias e, quindi, le
cause di diseguaglianza tra I generi, ma anche a misurare i progressi che
l attuazio e di tali azio i ha o o po tato i u e to lasso di tempo.
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CERBARA, ILARIA DI TULLIO, DANIELA LUZI, LUCIO PISACANE
Diventano così dei veri e propri sistemi di monitoraggio che implicano
u approfondita analisi delle condizioni strutturali e organizzative di
partenza su cui basare gli obiettivi che si intendono raggiungere attraverso
le azioni positive individuate e/o implementate e isu a e poi l i patto.
E pe ta to esse ziale a he ella fase di u p i o s iluppo di u GEP
raccogliere e analizzare i dati capaci di evidenziare le diverse dimensioni
della partecipazione femminile alle attività di ricerca.
Il presente lavoro pertanto si inquadra in questo ambito con lo scopo sia
di fornire una prima analisi sulle ricercatrici in fisica del CNR, che di
individuare i gap informativi insiti in archivi non strettamente sviluppati in
u otti a di genere. Questo permetterà di proporre cambiamenti sia nelle
modalità e contenuti della raccolta dei dati che nel loro selettivo utilizzo per
la introduzione dei piani di uguaglianza di genere e il successivo
monitoraggio dei risultati.
Metodologia
Il Consiglio Nazionale delle ‘i e he I‘PPS ha i t ap eso u atti ità di
monitoraggio dei dati amministrativi, illustrati nel seguito di questo lavoro,
o l o ietti o di da e a io ad u atti ità di o ito aggio sulle dispa ità di
ge e e p opedeuti a all adozio e di u e o e p op io GEP.
In questo paragrafo vengono brevemente indicati i criteri di scelta del
collettivo che, per la specifica struttura del CNR, necessitano di una
particolare attenzione.
I dati amministrativi sono una fonte preziosa e non onerosa e sono stati
selezionati per individuare i punti salienti della presenza femminile nella
fisica, la progressione di carriera, la conciliazione vita/lavoro. Non essendo
però raccolti con finalità specifiche di ricerca spesso presentano lacune, e
richiedono ovviamente un lavoro di sistematizzazione e di ripulitura. I dati
qui presentati rappresentano il primo tentativo di raccolta da archivi
amministrativi, con particolare riferimento al personale con laurea in fisica.
Come è noto, il Consiglio Nazionale delle Ricerche (CNR) è il più antico ed
il principale Ente pubblico di ricerca italiano. Sin dalla sua origine, è stato
caratterizzato dal fatto di essere un ente di ricerca multidisciplinare, e la
ricerca nei vari settori delle scienze fisiche ha sempre costituito una parte
importante della sua attività.
Negli ultimi decenni, il CNR si è evoluto sempre di più da una attività di
ricerca multidisciplinare, ma con una separazione abbastanza netta tra le
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Le ricercatrici in fisica: primi risultati di un progetto di ricerca
varie discipline, verso una sempre maggiore interdisciplinarietà. Questo ha
comportato, sop attutto dopo la ifo a dell E te del
Decreto
legislativo 4 giugno 2003 n. 127), un significativo cambiamento nella sua
organizzazione. Alcuni settori importanti di ricerca nelle scienze fisiche,
o e tutta l ast o o ia e uo a pa te della geofisica, sono stati trasferiti ad
altri enti, mentre istituzioni di ricerca prima indipendenti sono confluite nel
CNR.
Attualmente quindi il CNR non è più articolato per discipline, ma per
Dipartimenti tematici , e settori di attività , raggruppati in macroaree ,
alcune disciplinari, altre tematiche. A livello operativo, rimane comunque la
storica divisione in Istituti.
Non è perciò automatico identificare chi svolge prevalentemente la sua
attività di ricerca nelle scienze fisiche, in quanto i Dipartimenti non hanno
una definizione disciplinare.
Ai fini di questo studio si è perciò considerato tutto il personale di ricerca
con laurea in Fisica, indipendentemente dalla macroarea di appartenenza,
e tutto quello attivo in un istituto connesso alle scienze fisiche
indipendentemente dalla laurea.
Va notato che i dati dispo i ili p esso l A
i ist azio e Ce t ale del
CNR riguardano esclusivamente coloro che hanno un rapporto di lavoro a
tempo indeterminato, contratti di ricercatore a tempo determinato o di
diritto privato. Essi quindi escludono coloro che usufruiscono di assegni di
ricerca e borse di studio o di rapporti di lavoro meno stabilizzati (prestazioni
a fattura su partita IVA, ecc.).
I dati fo iti dall e te so o aggio ati al
e so o stati elaborati a
pa ti e da di e si a hi i a
i ist ati i. L a hi io del pe so ale di i e a
copre il periodo che va dal 1973 al 2014.
I pri i risultati dell i dagi e
L a alisi dell a hi io del pe so ale ela o ata i ase ai ite i di
appartenenza sopra descritti, ha prodotto un collettivo totale di 793
persone, per il 94,5% laureate in Fisica: tra queste, le donne sono 256
(32,3%). Il personale di ricerca si concentra prevalentemente nei
dipartimenti tematici Materiali e dispostivi , nel quale operano 496 persone
di ui il , % so o do e , Te a e a ie te (82 persone, delle quali il
, % do e ed Energia e trasporti (69 persone, delle quali le donne
rappresentano il 30,4%).
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SVEVA AVVEDUTO, MARIA CAROLINA BRANDI, MARIA GIROLAMA CARUSO, LOREDANA
CERBARA, ILARIA DI TULLIO, DANIELA LUZI, LUCIO PISACANE
Più indicativa è però la distribuzione delle ricercatrici per macroaree
(Tabella 1). Tra loro, la maggior parte lavora ovviamente nella macroarea
tematica delle S ie ze fisi he , ma ci sono significative presenze femminili in
uella di Scienze della Terra e ambientali , Mate iali e Matematica e
informatica . In alcune macroaree connesse alla fisica, la presenza femminile
è invece molto limitata o, in alcuni casi si rileva una totale assenza.
Tabella 1 Distribuzione per macroarea delle ricercatrici del collettivo
Macroarea
Ingegneria industriale
Progettazione e/o gestione impianti, strumentazioni, servizi
Scienze agrarie, agroalimentari e veterinarie
Scienze biologiche
Scienze chimiche
Scienze della terra e ambientali
Scienze e Tecnologie dei Materiali
Scienze fisiche
Scienze matematiche e informatiche
Scienze mediche
Scienze storiche, filosofiche, pedagogiche e psicologiche
Scienze, tecnologie e valorizzazione dei beni culturali
Supporto alla ricerca
Altro
Totale
Totale in valore assoluto
%
3,91
0,39
0,39
1,17
3,13
11,72
7,42
53,52
5,86
0,39
0,39
1,17
0,39
10,16
100,00
256
Riguardo ai settori di attività scientifica, che istituzionalmente vengono
indicati dai ricercatori stessi (Tabella 2), la percentuale più alta di ricercatrici
i Fisi a la o a i Fisi a della ate ia (30,1%), mentre percentuali minori si
is o t a o i Fisica sperimentale e applicata , % elle Scienze
dell at osfe a e del li a (8,6%). Il 24% delle donne del nostro campione
lavora in altri settori disciplinari nei quali la presenza femminile si limita ad
una persona.
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Le ricercatrici in fisica: primi risultati di un progetto di ricerca
Tabella 2 Distribuzione per settore di attività scientifica delle ricercatrici del
collettivo.
Settore
Biofisica
Fisica della materia
Fisica e chimica dei plasmi
Fisica sperimentale ed applicata
Fisica teorica
Metodologie didattiche, didattica e pedagogia speciali
Modellistica, simulazione e ottimizzazione
Oncologia molecolare
Scienza e tecnologia dei materiali nanostrutturati e nanosistemi
Scienza e tecnologia dei materiali per elettronica e fotonica
Scienze dell'atmosfera e del clima
Altro
Totale
Totale in valore assoluto
%
5,9
30,1
5,1
7,8
3,5
3,1
0,8
0,4
3,1
3,1
8,6
24,3
100,0
256
In generale, la popolazione femminile nel personale di ricerca in Fisica è
più giovane di quella maschile (il 41% delle donne ha meno di 45 anni,
contro il 37,2% degli uomini [fig. 1]). Tuttavia, tra i pochi ricercatori con
meno di 40 anni di età (solo il 14% del totale del nostro campione) gli uomini
sono più del doppio delle donne.
La scarsa presenza di ricercatrici di età inferiore ai 40 anni potrebbe
derivare da un periodo di precariato più lungo per le donne rispetto agli
uomini.
Tutta ia, l A
i ist azio e ha fo ito la dist i uzio e pe sesso ed età
degli anni di precariato solo di quanti, nel nostro collettivo, hanno ora un
contratto stabile ma, prima dell assu zio e, ha o a uto u appo to di
la o o a te i e i o os iuto o e tale dall E te
pe so e i tutto,
delle quali 111 donne).
Da questi dati risulta che la media del periodo di lavoro a termine è stata
di 4,87 anni per gli uomini e di 4,51 per le donne.
Anche le distribuzioni per età sono abbastanza simili (fig. 2) ma per le
fasce di età più anziane si riscontrano periodi di precariato sensibilmente più
brevi per le donne rispetto agli uomini.
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CERBARA, ILARIA DI TULLIO, DANIELA LUZI, LUCIO PISACANE
Figura 1 L età del olletti o pe ge e e.
Questi dati tutta ia ispe hia o l a oso p o le a delle assu zio i
nella ricerca scientifica che avvengono in tornate numerose e a distanza di
molti anni senza tener conto delle esigenze della ricerca, e in mancanza di
una programmazione di sviluppo del paese. Questo è dovuto
prevalentemente alla scarsità di finanziamenti erogati dai governi dagli anni
90 in poi.
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Le ricercatrici in fisica: primi risultati di un progetto di ricerca
Figura 2 Tempo medio in anni di precariato per età e genere.
Bisogna però ribadire che i dati relativi ai contratti a tempo determinato
precede ti l assu zio e dei i e ato i he o a ha o u o t atto sta ile,
non riguardano tutti coloro che hanno avuto rapporti di lavoro meno
formalizzati e che sono sempre stati la maggioranza dei precari del CNR.
Alla diversa distribuzione per età delle donne e degli uomini del nostro
a pio e o t i uis e e ta e te a he il fatto he fi o agli a i , la
percentuale delle donne che intraprendevano la carriera di ricerca in fisica
era abbastanza limitata. Per quanto riguarda gli ultimi anni invece il
sostanziale blocco delle assunzioni ha fatto entrare un numero di persone
tanto limitato da impedire considerazioni statistiche. Non possiamo però
non notare che tra i pochi ricercatori che sono stati assunti prevalgono
nettamente gli uomini.
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CERBARA, ILARIA DI TULLIO, DANIELA LUZI, LUCIO PISACANE
La distribuzione per sesso nei tre profili di ricercatore illustra ancora una
volta il concetto, ben noto, del soffitto di cristallo che blocca lo sviluppo di
carriera delle donne nella ricerca scientifica (vedi Avveduto e Pisacane,
2013; Palomba, 2000). Il 77,7% delle donne è infatti collocato nel profilo più
basso (Ricercatore), il 18,8% in quello intermedio (Primo Ricercatore) e solo
l , % i uello più alto Di ige te di ‘i e a . Nei t e p ofili, le pe entuali di
donne ed uomini (Tabella 3) hanno un andamento esattamente contrario.
Questo problema per altro non è presente solo al CNR e neppure solo
nel sistema di ricerca italiano. Infatti, la stessa Unione Europea vede nella
mancanza di una effettiva parità di genere nella ricerca un elemento che
ostacola notevolmente la eazio e dell A ea Eu opea della ‘i e a
(Georghegan–Qin, 2012).
Tabella 3 Distribuzione per sesso nella dirigenza e nei tre profili di ricercatore.
Livello
Direttori
I livello – Dirigente di Ricerca
II livello – I Ricercatore
III livello – Ricercatore
Totale
Totale in valore assoluto
Donne (%)
2,0
1,6
18,8
77,7
Uomini (%)
2,8
6,3
25,7
65,2
100,0
256
100,0
537
Inoltre, nel 2014, tra le poche donne direttrici di ricerca, la più giovane in
carriera che ha raggiunto questo livello era stata assunta nel 1982, mentre
l ulti o t a gli uo i i e t ato sta il e te al CN‘ el
. U a situazio e
analoga si riscontra nel livello di Primo ricercatore: in questo livello, non ci
sono donne assunte dopo il 1993, al contrario di quanto accade tra gli
uomini. Questi dati dimostrano che la carriera delle donne è decisamente
più lenta di quella dei maschi.
Ci si chiede se una delle cause della scarsa presenza femminile nei livelli
più alti del CNR possa essere il maggior carico familiare che pesa sulle
donne.
Dal punto di vista anagrafico, lo stato civile risulta molto simile tra
ricercatrici e ricercatori: il 54,3% delle donne e il 52,7% degli uomini è
coniugato, mentre non lo è rispettivamente il 43,8% e il 44,3%. I casi di
divorzio, separazione e vedovanza sono molto rari per entrambi i sessi.
Tutta ia, la pe e tuale di olo o he isulta o all E te a e e pe so e a
carico è molto diversa: 30,7% per le donne, contro 69,3% tra gli uomini.
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Le ricercatrici in fisica: primi risultati di un progetto di ricerca
Questo dato o può pe ò fa suppo e he l i peg o fa ilia e sia minore
per le donne rispetto agli uomini. Infatti, è molto più comune che i figli siano
registrati a carico degli uomini.
È invece un dato che le ricercatrici del nostro collettivo hanno un
numero medio di assenze dal lavoro molto superiore a quello degli uomini:
dai dati t as essi dall A
i ist azio e Ce t ale del CN‘, isulta i fatti he
esse hanno avuto 169 giorni di assenza in media dal 2005 al 2014, contro 32
gio i dei i e ato i. I pa ti ola e, i gio i d asse za so o stati giustifi ati
per una malattia del figlio per il 53,5% delle donne, contro solo 11,6 per gli
uomini. Inoltre, per le donne il 98,5% delle assenze sono dovute a congedo
pa e tale, o t o solo l , % pe gli uo i i. È atu ale he uesto tipo di
assenza sia più alta per le donne, dato che essa include anche il congedo
obbligatorio per maternità. Tuttavia, la bassissima percentuale di uomini che
hanno usufruito di questo tipo di congedo mostra evidentemente che
l assiste za fa ilia e pesa i
odo aggio e sulle do e ispetto agli
uomini. Infatti, il congedo parentale deriva dal diritto spettante sia alla
madre e sia al padre di godere di un periodo di dieci mesi di astensione dal
lavoro da ripartire tra i due genitori e da fruire nei primi dodici anni di vita
del bambino ed è stato i t odotto p op io pe o t asta e l a itudi e
socialmente consolidata che vede la madre maggiormente coinvolta nella
cura dei figli.
Non è comunque quello delle assenze per maternità e per assistere i figli
l u i o p o le a he le i e at i i de o o affrontare. Ad esempio, il
gruppo di esperti istituito dalla Direzione Generale Ricerca della
Commissione Europea per selezionare le migliori strategie per lo sviluppo di
un sistema di ricerca unificato in Europa, ha s olto u a alisi ualitati a
molto approfondita sui problemi che si pongono alla carriera delle
ricercatrici (ERA Expert Group, 2008).
Un punto che la Commissioni ha messo in particolare evidenza è la
difficoltà che le ricercatrici incontrano nella mobilità internazionale.
Secondo questa analisi, mentre per le ricercatrici che non hanno legami
familiari od affettivi la situazione non è molto diversa da quella dei maschi, i
problemi maggiori si pongono per le ricercatrici sposate ed in particolare
quelle che hanno figli. In questo caso, difficilmente la ricercatrice prenderà
la de isio e di sposta si i u alt a azio e, indipendentemente da quanto
possano essere attraenti dal punto di vista scientifico o economico, le
possi ilità he le si off o o di a etta e u la o o all este o. Questa
inevitabile difficoltà può certamente pesare sulla carriera della ricercatrice
(Brandi, 2012).
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CERBARA, ILARIA DI TULLIO, DANIELA LUZI, LUCIO PISACANE
Un recente studio (Benderly, 2014b) ha in effetti mostrato che non solo
le donne, ma anche gli uomini che pongono i problemi familiari e la cura per
i propri figli sullo stesso piano della loro attività scientifica hanno problemi
nel loro sviluppo di carriera.
Conclusioni
I risultati di questa prima analisi sono sufficienti a indicare una serie di
punti critici ma anche importanti elementi di partenza su cui basare la
realizzazione di piani di azioni positive nel CNR.
Nei settori di attività scientifica afferenti alla fisica si rileva una presenza
femminile del 32%, valore in linea con alcuni dati rilevati dai partner europei
del P ogetto Ge e a, uali pe ese pio l U i ersità di Ginevra (Montaruli,
2017).
Mentre la nostra indagine conoscitiva ha messo in evidenza che il
fenomeno del tetto di cristallo è presente anche al CNR, risulta invece più
complesso rilevare il fenomeno, che pure si considera internazionalmente
molto o siste te della osiddetta leak pipeli e .
Infatti nel caso del CNR i fenomeni di abbandono della carriera di
ricercatore andrebbero osservati a partire dai primi contratti di ricerca,
borse di studio o assegni di ricerca, per i quali purtroppo i dati non sono
disponibili al livello centrale.
Analogamente, pur avendo la disponibilità di dati relativi allo stato civile,
al carico familiare e alle assenze, sono possibili solo analisi che parzialmente
ci consentono di rilevare tutti i fenomeni collegati all e uili io ita–lavoro.
Ciò permetterebbe anche di rilevare in modo più approfondito la scarsa
presenza femminile nelle funzioni apicali
In definitiva andrebbe rafforzata una visione di genere nella raccolta dei
dati che dovrebbe diventare una delle prime proposte da introdurre in un
GEP al fine di consentire lo sviluppo di un sistema di monitoraggio valido nel
te po. Ciò pe ette e e di ali a e gli i te e ti he l adozio e di u
GEP può mettere in atto. Gli ulteriori sviluppi della nostra analisi, uniti anche
ad una serie di interviste svolte sia al livello italiano che europeo, potranno
o se ti e di giu ge e ad ulte io i isultati pe l adozio e oe e te ei Paesi
ed negli Enti partner di GENERA dei piani di azioni positive.
336
Le ricercatrici in fisica: primi risultati di un progetto di ricerca
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338
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Developing an Organic Strategy of
Change to Challenge Gendered Stereotypes
around the Technological (In)Ability of
Women in Architecture
Ma ia Sil ia D AVOLIO*a
a
University of Sussex
Architecture is characterised by a lack of women in the profession and a
significant drop–out after qualification all over Europe, despite decades of
policies of inclusion.
The practice of architecture requires the use of specialised instruments
and technologies that often collide with the social assumptions and
stereotypes around the conflicted relationship between women and
technology. Women are socially perceived as inadequate users of technology
in terms of: knowledge of the specific characteristics of objects, ability to use
an instrument other than for its basic outcomes, and capacity to use
technology in collaboration with co–workers.
What can be done to challenge this widespread social perception? The
suggestion offered here is to develop an organic strategy of combined actions
able to foster a simultaneous change on different levels: individual, relational,
cultural and structural. The paper offers an outline of a possible framework of
analysis to be initially applied to the architectural field as a specific case
study, with the possibility to subsequently adapt it to other STEM sectors. The
framework draws upon the concepts of Technologically Dense Environments
a d I teg al Theo s AQAL ethod, used espe ti el to olle t a d o ga ise
empirical data.
Keywords: Women in STEM; women in architecture; gender and technology;
gender stereotypes; technologically dense environments
*
Corresponding author: Maria Sil ia D A olio | e–mail: m.d–avolio@sussex.ac.uk
339
MARIA SILVIA D AVOLIO
1. Introduction
The architectural sector is marked by a lack of women throughout the
profession, as demonstrated by research conducted in 2014 by the
Architects' Council of Europe on 26 European countries (ACE–CAE, 2015).
Today, in the UK, 46% of architecture students are women, whereas only
25% of chartered architects are female (Royal Institute of British Architects,
2015), highlighting a considerable drop–out after education. In Italy,
however, 40% of architects are women – proportionally more than in the UK
– but, despite the higher presence, they still earn 37% less than men
(CSAPPC–CRESME, 2013). Many studies have been carried out in the last 15
years on the topic (Caven, 2004; Fowler and Wilson, 2004; Powell and Sang,
2015) and almost all of them suggested, among other factors mainly related
to the dominant masculine culture of architecture, a strict relationship
between this trend and the technological expertise required to practice the
profession. Architecture is not considered a traditional STEM (Science,
Technology, Engineering and Mathematics) field, however, both its
discipline and practice include some aspects typical of various STEM sectors,
such as the study of mathematics, physics, statics and technological
applications, to name a few. Furthermore, in 2012 architecture was added
by the US government as a STEM occupation in the Standard Occupational
Classification (SOC) system (Bureau of Labour Statistics USA, 2012) and,
more recently, to the STEM Designated Degree Program List (Immigration
and Customs Enforcement, 2016).
In the first part, this paper will offer a summary of the existing literature
about the relationship between gender and technology, with a particular
interest in the implications of policy–making that arise from different
theoretical approaches. The main objective of this paper, discussed in the
second half, is to outline a methodological framework of analysis aimed at
developing an organic strategy of change able to challenge gendered
stereotypes about the women–technology relationship in architecture. The
framework is comprised of two main phases: understanding how these
stereotypes have been created and are reproduced, through the collection
of original empirical data; and organising these data in order to evaluate the
most efficient way to develop systematic strategies of change on different
levels: individual, relational, cultural and structural. The two parts of the
analysis are drawn respectively from the concepts of Technologically Dense
Environments (Bruni, Pinch and Schubert, 2013), focussed on
understanding the gendered power dynamics occurring in the architectural
340
Developing an Organic Strategy of Change to Challenge Gendered Stereotypes around the
Technological (In)Ability of Women in Architecture
field, ith pa ti ula espe t to te h olog ; a d I teg al Theo s AQAL
model (Esbjörn–Hargens, 2010).
In particular, this framework is designed to analyse the architecture field
as a case study, but it could be subsequently adapted to other STEM sectors,
in order to have a comprehensive general insight of the women–technology
relationship in different technology–related fields.
2. Gender and technology
The main approaches used to analyse the relation between technology
and gender are based on two different positions: technology defined as
inherently masculine, or as gender–neutral (Grint and Woolgar, 1995). The
first approach considers technology as designed and created with a
masculine user in mind, both in terms of physical aspect and applications
(Oldenziel, 1999; Wajcman, 2001). This would explain the lower presence of
women as effective users of technology, which is practically and
conceptually distant from them. The other approach considers technology
as gender–neutral. However, society is structured in a way in which women
have a lesser access to technology, thus explaining their lower presence.
Eventually, this view offers an outcome similar to the one suggested by the
previous approach.
This difference should not be understood exclusively in terms of
ontology and theoretical perspective; rather, the use of one model of
gender–technology relation over another has a direct influence in the design
and application of practical policies of change (Grint and Woolgar, 1995). For
example, in order to aspire to gender equality, the first approach would lead
to policies that would enable women to develop their own technology, as a
parallel to the male one: if a masculine technology exists, then a feminine
technology should also exist. In fact, the latter does already exist, but it is
not as mainstream and influential as the male one (Oldenziel, 1999). It is
present, but only in the social and working realms traditionally associated
with women and femininity, for example, in household appliances
(Chabaud–‘ hte ,
o i
a hi e asso iated ith t pi al o e s
labour – textile, fabrics, etc (Rostgård, 1995). In other cases, technology is
a le to s ap ge de o e a pe iod of ea s, su h as the o pute
programmer, which originated as female labour and subsequently was
perceived as male (Light, 1999). By contrast, other jobs have been subjected
to the phenomenon of feminization (Bolton and Muzio, 2008), such as
typing (de Groot and Schrover, 1995).
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MARIA SILVIA D AVOLIO
The second approach, probably more popular in technology and gender
literature (Ahuja, 2002; Cheryan, Master and Meltzoff, 2015; Lu and Sexton,
2010; Phipps, 2008; Sang and Powell, 2012), suggests that many policies can
be adopted in order to reach gender equality: widening participation
projects in school, mentoring support, discrimination laws in the workplace,
gender quotas, disruption of stereotypes, etc. These policies, following a
process of analysis and understanding of the cultural and structural forces
involved in the oppression of women, would be able to address and,
possibly, resolve the gender imbalance. The organic strategy of change
proposed in this paper draws upon this latter approach.
2.1 Barriers to a full participation of women in STEM fields
Numbers speak clearly about a constant and worrying
underrepresentation of women in STEM across Europe (Office for National
Statistics, 2015; WISE, 2014). Several studies have outlined the conflicted
relationship between women and technology as the main barrier to the full
participation of women in the field (Cockburn and Ormrod, 1993; Elkjaer,
1992). Thus far, some of the main factors which have been identified as
contributing to shaping this relationship negatively are: personal and
cultural stereotypes, the environment, and the presumed technological
inability of women (Cheryan, Master and Meltzoff, 2015).
Female employment, particularly in scientific fields, is influenced by
stereotypes that unconsciously lead both employers and women themselves
to consider men as more adequate for certain kind of jobs or more worthy
of reaching high positions (Barreto, Ryan and Schmitt, 2009). Skeggs (1997),
in addition, argues that official institutions, such as the state and the
educational system, legitimate structural domination by unconsciously
leading women to internalise their subordination. On the other side, it can
be argued that women in STEM seem to be able to deal with jobs perceived
as masculine better than they can cope with the culture, values and
expectations of professions created by men for men (Evetts, 1998). This
happens because they do not lack the technical skills required to perform
the jo , ut athe a hole set of p ope ties hi h the ale o upa ts
o all
i g to the jo […] fo hi h e ha e ee ta itl p epa ed a d
t ai ed as e Bou dieu,
, p.
.
Furthermore, another set of stereotypes appears to discourage women
from initially choosing a career in STEM fields: stereotypes around the
culture of STEM. These stereotypes operate on three main levels: the people
in the field, the work itself, and the values of the field (Cheryan, Master and
342
Developing an Organic Strategy of Change to Challenge Gendered Stereotypes around the
Technological (In)Ability of Women in Architecture
Meltzoff, 2015). People in tech, specifically in computer science, are
portrayed as socially isolated, interested only in tech culture, characterised
a spe ifi e d appea a e Che a et al.,
, a d these
stereotypes are promoted and repeated by media representation on TV or
online. The standard technology user seems to be a white–cis–
heterosexual–young male, therefore tech culture is dominated by a univocal
hegemonic masculinity. Some recent studies, like Dunbar–Heste s o k o
radio activism, stressed the fact that, given this common assumption,
te h i al skills a e ot desi a le a d o
e su ate ith a fe i i e
ide tit
, p.
. The efo e, o l o e ho a e al ead halle gi g
traditional feminine presentation of the self are likely to also challenge the
dominant gender identity associated with technology (Dunbar–Hester,
2014).
Moreover, work in STEM fields is perceived as not collaborative, a
characteristic that various authors (Diekman et al., 2010; Dixon, 1998;
Thornham and McFarlane, 2011) have problematised as incompatible with
o e s so ia ilit a d thei eed to fulfil o
u al goals. Ho e e , this
view risks limiting, in essentialist terms, the understanding of various
o e s i te ests, a d elies o a fo of iologi al dete i is diffi ult to
prove empirically. Finally, Cheryan, Master and Meltzoff (2015, p. 2) identify
as alues of the field spe ifi ultu al aspe ts su h as t pi al as uli e
i te ests a d the ste eot pe of the i he e tl ge ius atu e of e ,
needed to succeed in these fields.
Moving beyond stereotypes, recent studies are exploring the
relationship between the physical environment and the interest of women in
technological fields (Cheryan, Meltzoff and Kim, 2011). The argument is that
ste eot pi all geek lass oo s a d o ki g spaces are able to
discourage the initial interest of young girls in scientific fields.
Finally, it is necessary to stress the importance of the assumed
technological inability of women as perceived by the whole society, women
included. This assumption is deeply rooted to the point that, sometimes,
o e pe fo a ha itual fe i i e positio of i o pete e
(Walkerdine, 2006, p. 526). From their cross–generational study about
o e i the ga i g i dust a d tee age s hoi e of o kshops,
Thornham and McFarlane found a common pattern according to which both
o e a d ou g gi ls a e a ti el e ludi g the sel es f o
(technological) activities using gendered discourses of sociability and
i o pete e
, p.
. The easo s ehi d the e plo e t of this
particular practice may be interpreted as the performance of what others
343
MARIA SILVIA D AVOLIO
e pe t f o
o e , a d o e s fea of ei g o side ed less fe i i e
because of their ability in a field dominated by men (Thornham and
McFarlane, 2011).
3. Developing an organic strategy of change
In this second part of the paper I will outline concepts and
methodologies useful in outlining a new methodological framework of
gendered analysis, aimed at developing strategies of change addressed at
challenging gendered stereotypes about the women–technology
relationship. In particular, I will focus on the architecture sector as a case
study, but the framework could be easily adapted to other technology–
based fields.
In order to develop an effective organic strategy of change, some
operations of data collection and analysis need to be previously planned.
Firstly, it is important to understand how stereotypes about women and
technology have been created and are reproduced and, secondly, it will be
essential to plan a compelling way to address these stereotypes and
challenge them in different areas of social interaction.
3.1 Stereotypes about women and technology in architecture
Architecture, as a profession in the construction industry, can be
considered based in two main work settings: the office and the construction
site Watts,
. Wo e s i te a tio ith othe a to s i these t o
environments is shaped by stereotypes about their appearance, their
physical strength and adequateness, their ability to cope with technology
and with the culture of a masculine profession (Caven, 2004; Sang, Dainty
and Ison, 2014). Cynthia Cockburn, in some of her studies on the importance
of holding technological mastery (1985; 1991; 1993), suggests that often
these stereotypes are indirectly reproduced by men, in order to maintain
male dominance in workplaces.
In the interest of challenging these stereotypes, it is essential to
understand how gendered relationships and power dynamics act in both of
these work settings. Therefore, a useful way to gain a deeper insight into
how these mechanisms work would be taking into account the concept of
Technologically Dense Environments (TDE) and employing it through a
gendered lens. A TDE is not necessarily an environment in which technology
is present in large amounts (Bruni, Pinch and Schubert, 2013). To meet this
specific definition, the technology present in a TDE needs to be more than a
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Developing an Organic Strategy of Change to Challenge Gendered Stereotypes around the
Technological (In)Ability of Women in Architecture
si ple tool, a d to e a le to a ate the atu e of i te a tio s a d o k
o ga isatio p a ti es B u i, Pi h a d S hu ert, 2013, p. 55). Drawing
upon the way in which Pinch, in the same article, defines the objects
employed in everyday life, it is possible to understand to what extent an
architecture workplace could be defined as a TDE: making the technological
object analytically interesting. What matters are the technological relations
(human–object, human–human, individual–community) in a field where
technological objects are essential in order to create and show the effort of
labour. Employing TDE with a gendered perspective means to consider that
the practice of architecture requires the use of specialised instruments and
technologies that often collide with the social assumptions and stereotypes
around the conflicted relationship between women and technology. Women
are socially perceived as inadequate users of technology in terms of:
knowledge of the specific characteristics and components of the
ea s the e usi g;
ability to use an instrument other than for its basic outcomes –
women are expected to use technology as basic and not proficient
users;
capacity to use technology in collaboration with co–workers.
A collection of empirical data is essential to an analysis of the gendered
elatio ships that o u i a hite tu al p a ti e. These data a out o e s
technological knowledge, ability and interaction should be gathered through
individual interviews or focus groups from different actors involved in the
construction industry, such as clients, contractors, construction workers and
male colleagues; from representation in the media; and from educational
environments, both at school and higher education level. Particular focus
should be placed on the technological relations that occur between women
and objects, women and other actors involved in the workplace, the
construction site or the educational environment, and between individuals
and groups. For a gendered understanding of these mechanisms it would be
useful to collect and analyse these empirical data using the three main
points outlined above, obtained from the concept of TDE (Bruni, Pinch and
Schubert, 2013): knowledge, ability and collaboration. Furthermore, and
more importantly, the process of analysis and coding of the data should be
supported and guided by women in the field themselves, through the
understanding coming from their own experiences and perceptions,
according to feminist principles of reflexivity (Naples, 2003).
In addition, it would be useful to carry out a process of document
analysis on historical accounts regarding female participation in
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MARIA SILVIA D AVOLIO
architectural practices in the past (for example Walker, 1986). The
comparison between historical and current practices would lead to an
understanding of the changes in the use of technological instruments, with a
particular focus on their differential access depe di g o the use s ge de .
And the comparison would also offer an insight on the historical
development of the gendered relations occurring between various
professional figures in architectural practice.
To look at histo f o a fe i ist ie poi t eans to redefine in
fundamental ways the accepted historical categories and to make visible
hidde st u tu es of do i atio a d e ploitatio Fede i i,
, p.
.
These processes are aimed at obtaining a better understanding of how
gendered stereotypes have been created and are reproduced in society, and
how power relations involved in the architectural field have been historically
gendered, and still are. Ultimately, this understanding would be useful in
designing effective policies of change, as explained in the next paragraph.
3.2 Challenging stereotypes
As outli ed a o e, o e s te h ologi al i a ilit i the a hite tu al
field, as much as in other technological environments, could be defined as
perceived more than real (Dryburgh, 1999). It is a societal perception,
following decades of male predominance in technological discourses and
practices. And it is the perception of women themselves, that they – both
actively and not – perform a position of incompetence (Walkerdine, 2006).
In this paper, I am suggesting that this widespread social perception could
be challenged by adopting an organic strategy of combined actions, able to
foster simultaneous change on different levels: individual, relational,
cultural and structural.
To organise the data gathered from the previous phase of the
ethodologi al f a e o k, I p opose to use a d adapt I teg al Theo s
AQAL model, developed by Ken Wilber (Esbjörn–Hargens, 2010). Despite
Wilber not being an academic, his research managed to create an
instrument able to channel different paradigms and approaches into a
singular and comprehensive structure. The theoretical consequences might
appear problematic in wider discussions of his whole theory, but here I
would like to rely exclusively on the AQAL (All Quadrants All Levels)
quadrant model. The quadrant distinctions act on two main axes, the
individual–collective and the exterior–interior, eventually leading to four
separate areas: intentional, behaviour, culture and social system. The
quadrant has received vast interest from different disciplines (mostly
346
Developing an Organic Strategy of Change to Challenge Gendered Stereotypes around the
Technological (In)Ability of Women in Architecture
ecology, business, and well–being), specifically because of its simplicity
expressed in a comprehensive form.
Therefore, I am proposing to adapt the quadrant with regard to the
specific case study of women as technology users in architecture. In
addition, actions for change already implemented in the field will also be
considered and hence organised and integrated in each section (individual,
relational, cultural and structural) with the data previously collected. My
suggestion is that considering the most appropriate strategies of action for
each level of change and employing all of them at the same time would offer
a more effective route to change.
The individual le el sta ds fo o e s pe so al thoughts, eliefs a d
alues. This aspe t, applied to the pu pose of halle gi g o e s
perceived technological inability, could be translated into strategies aimed
at confronting personal stereotypes and developing professional role
confidence (Cech et al., 2011). In the case of architecture, for example, role
models and mentoring programmes are certainly useful actions, with female
architects going to schools to talk about their experiences as architects; or
workshops aimed exclusively at girls. One factor to take into account is the
importance of having female teachers, in order to disrupt the current duality
between experts, usually embodied by male teachers, and novices (Dunbar–
Hester, 2014).
The relational level has to do with behaviours and skills one has learned
and exhibits, and could be applied into a change in workplace dynamics
ele a t to o e s feeli gs of i ade uate ess a d i the ultu al
requirement, discussed above, to perform inability. And, by extension, to
challenge sexual division of labour and practices. In our case, effective
actions could be implemented in mixed workshops run throughout the
whole educational path (from primary school to university). Teachers should
be trained and prepared to address imbalanced power relations that occur
between male and female students: workshops are generally characterised
by a marked division of tasks according to presumed associations between
male and female qualities or skills.
Cultural is the aspect probably most interwoven with stereotypes and, as
previously outlined, includes family and relationships in general. A useful
strategy of action would address the reproduction of gender stereotypes,
employed in any relational environment, from the family to the educational
system. These stereotypes influence more generally social expectations
(such as the need to create a family), and more particularly interaction with
technology. However, culture is the area where interactions aimed at
347
MARIA SILVIA D AVOLIO
change are most difficult to employ. In the architecture case, considerable
help could o e f o
o e s ep ese tatio i
edia a d TV: ep odu ed
stereotypes should be called out, and new forms of portrayal should be
prioritised. Also the physical appearance of the classroom, as mentioned
a o e, pla s a ig ole i gi ls illi g ess to attend technology training, so
schools should make an effort to challenge this visual discrimination.
The structural level is concerned with laws, institutions, social services
and government. An action for change focussed on this sphere would aim to
challenge practices naturalised in educational or other social environments,
social services and institutions. Considering this specific case, the institution
of education could play a big role in disrupting gender differences in
technology pathways, for example by increasing the number of scholarships
for women interested in pursuing STEM careers, or providing economic help
to all–female start–ups. The sphere of the social system, of the four
categories, seems to be the easiest in which to initiate change, because of
its institutions and laws, which can be simply promoted and actualised.
However, it must be recognised that it would be risky, useless or even
counterproductive to force a change from above if the culture of a given
population is not ready to accept that change.
All these different actions have already been employed in the
architectural field, at different points and in different countries, but their
disconnected implementation has hindered significant change so far.
Therefore, a plausible solution could be to recognise the necessity of
promoting all these actions at the same time, allowing the possibility for
each of them to work as a catalyst for others, or to overlap.
4. Conclusions
In conclusion, it can be argued that the relationship between women
and technology is problematic, to the point of limiting women in choosing,
staying and advancing in STEM careers. This paper represents a brief outline
of a methodological approach aimed at developing an organic strategy of
change focussed on challenging stereotypes around the perceived
technological inability of women in architecture.
After exploring the main literature about the gender–technology
relationship, with a particular focus on the policy implications related to
different approaches, I su
a ised the ai fa to s that i flue e o e s
self–perception in relation to technology. These factors mainly revolve
348
Developing an Organic Strategy of Change to Challenge Gendered Stereotypes around the
Technological (In)Ability of Women in Architecture
around stereotypes, especially those about the culture of STEM fields, their
environment, and the (in)ability of women, both perceived and performed.
I then outlined a methodological framework aimed at understanding
how gendered stereotypes about the women–technology relationship have
been created and are currently reproduced, and how it would be possible to
challenge these stereotypes. This approach is comprised of two phases: (1)
gathering and analysing original empirical data according to a framework
based on the relationship between women and technology, drawn upon the
TDE concept; and (2) organising these data according to a quadrant model
adapted f o the o ept of I teg al Theo s AQAL odel. The fi al
purpose of this analysis is the creation of an organic strategy of change able
to work on different levels at the same time: individual, relational, cultural
and structural.
To conclude, this approach could be utilised not only with regard to
architecture, but could be implemented for other technology–based fields,
in order to offer a more general understanding of the women–technology
relationship in the broader STEM sector.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Technology and Cultures of
(In)Equality: Reflections from Collaborative
App Development
Athena–Maria ENDERSTEIN*a
a University
of Hull
This paper explores the use and development of technologies in research
on gender and cultures of equality in Europe, arguing for a reflexive, critical
and collaborative technological design process. It presents the GRACE
research project which investigates the production, performance and
transformation of cultures of equality in Europe. This piece focuses on the
development of a smartphone application which is a sub–project within
GRACE. The first reflections from a community autoethnographic practice are
shared wherein the Digital Grace group tackles questions of technological
determinism, neutrality, digital inequalities, divides and access, and
prevailing data regimes. Key themes include the importance of reflexivity,
adaptivity in digital communication, iterative and value–centred design
process, and awareness of power and inequalities in socio–technical
practices. Through this autoethnographic practice collaborative construction,
consensus building and transparency have become central values. By holding
in tension both feminist ethics and the constraints of unequal socio–technical
systems the Digital Grace group is seeking transformative ways of doing
technology.
Keywords: Reflexivity; technology; socio–technical practices; culture; equality
Introduction
As Haraway (1991, p. 192) mythically professed almost three decades
ago, e a e i ha iti g a thi al ti e, e o i g hi e as, theo ized a d
fa i ated h ids of a hi e a d o ga is . We pa ti ipate i the e e –
closer binding of technology in the material reality of everyday, personally
courting the beasts of globalization and digitalization. As Stingl (2016, p.
*
Corresponding author: Athena–Maria Enderstein | e–mail: aenderstein@women.it
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ATHENA–MARIA ENDERSTEIN
xxix) argues socio–historical accounts which rely on modernisation logics
and the idea of technology as the embodiment of progress depend on the
construction of Others/Otherness, and thus rely on and expand existing
inequalities. In this paper I argue that reflexivity and critical engagement
with technologies is indispensable in research and action aimed at
investigating and developing cultures of equality. The reflections shared in
this paper emerge from the multi–site European project GRACE, which
investigates the transformation, production and performance of gender and
cultures of equality in Europe. The case referred to in this paper focuses
specifically on the specialist sub–g oup Digital G a e tasked ith
developing a smartphone application.
I begin with several key theoretical reference points which speak to the
interrelation of technology and (in)equalities, exploring technological
determinism, neutrality, access, digital inequalities and datafication. I then
outline the research context, describe the GRACE research project and
provide an account of the feminist epistemology and autoethnographic
methodology applied by Digital Grace. This is followed by a discussion of the
reflections of group members, drawing on the theoretical considerations
previously outlined. Finally, I consider the implications for working with
difference, (in)equalities and technology within the global systems of
digitalization and knowledge production.
The GRACE consortium of universities and researchers is spread across
eight institutions in six different European countries. Much of the work that
is takes place in the project, as with many similar multi–site research
projects, is carried out online. This quotidian engagement with Internet
technologies for collaboration and communication, has foregrounded the
interplay between technology and (in)equalities. Although it is beyond the
scope of this piece to explore in–depth the debates of the science,
technology and society field, in the following sections I outline some key
theoretical concerns.
The limits of technological determinism
The field of emergent technologies and methods in social science
research is growing rapidly, and the list of advantages of online methods is
substantial (Hesse–Biber and Griffin, 2013). The Internet makes it possible to
engage with internationally dispersed samples, it also allows recordable
participant observation, and access to a wealth of data through social media
platforms and online forums, facilitating access to previously hard to reach
communities, and allowing for the collection of unprecedented amounts of
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Technology and Cultures of (In)Equality: Reflections from Collaborative App Development
data on large samples (boyd and Crawford, 2012). On the researcher side, as
in the GRACE project, Internet technologies support the development of
communities of scholarship and facilitate knowledge exchange. The number
of digital libraries, academic databases and search engines are evidence of
this. These tools are cast as unique sources of new and useful insights and
multiple research opportunities, echoing a recurring public discourse of
technology and the Internet as a historical rupture (Jones and Czerniewicz,
2010).
This perspective is one of technological determinism, whereby
technologies emerge as if from nowhere following an inevitable and
consistent progression, and effect significant unilateral transformations in
society (Wajcman, 2002; Wyatt et al., 2000). The technological determinist
stance is often assumed by default because it is close to the everyday lived
experience of most individuals (Randolph, 2011). In contexts where there is
high diffusion of Internet technologies a clear example is the case of
smartphone technology. Mobile operating systems such as Android make
use of over–the–air programming to distribute new software and
configurations. In this case technological changes are, in a material sense,
taking place over night and are operable by the user the next day.
One example of the ubiquity of the logics of technological determinism,
particularly that of straightforward social change, is the debate around
digital natives. Digital natives , or the Net Generation , are phrases
commonly found in policy, commercial and educational contexts to refer to
the current generation of young people who possess a natural facility and
high level of skill in the use and production of new technologies. Jones and
Czerniewicz (2010, p.
la if this poi t i the dete i is that is
inherent in arguments based on the Net Generation and digital natives,
education has to adapt to technologically induced changes rather than
shaping the technology–related changes that are taking place in accordance
ith edu atio al e ui e e ts a d the eeds of staff a d stude ts .
In practice, the notion of digital natives as a homogenous group is has
little empirical support (Bennett, Maton and Kervin, 2008; Helsper and
E o ,
. Withi the so alled digital ati es g oup the e is a di e sit
both in terms of access and in terms of digital skills, cross–cut by variables of
class, gender and social location. As Wajcman (2002) argues, although
discourses of technological determinism hold a common sense appeal, they
are inaccurate to the material production of technological artefacts.
Furthermore, technology is one factor in social change among many others
and to sa that te h olog s so ial effe ts a e o ple a d o ti ge t is
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ATHENA–MARIA ENDERSTEIN
not to say that it has no so ial effe ts (Mackenzie and Wajcman, 1999, p. 3).
It is not that technology does not affect society, it is that technological
determinism paints an incomplete picture and as such is a poor theory of
social change. Rather, there is a symbiotic relationship between technology
and social change.
Neutrality and technological instrumentalism
In contrast to the determinist stance instrumentalist conceptions of the
interaction between society and technology (Tiles and Oberdiek, 1995, p.
34), focus on user adaption of technological artefacts as inherently neutral
tools (Wyatt et al., 2000, p. 11). In this understanding innovations are
technologically induced, following an internal logic of progression, unrelated
to the constellation of socio–historical forces which constitute the context in
which they are used (Greene, 2001, p. 4–6). Although this approach
recognizes the role of users, a value–neutral concept of technology reifies
polarity in dominant public and scientific discourses on technoscience which
a illate et ee eupho i affi atio o pessi isti efusal We e ,
,
p.
. I si ple te s te h ologies e o e tools fo e il o good ,
irrespective of how they were made in the first place.
This polarity and the presupposed internal, disembodied logic of
technological innovation characterizing the instrumentalist stance are
u te a le gi e that the p o esses
hi h te h ologies the sel es a e
created are just as riven with choice and conflict as any other historical
p o ess W att et al.,
, p. 11). Technologies are embedded, and arise
from, the very materiality of life and as such cannot be neutral. Sassen
(2002, p. 367), for example, argues that there is no purely digital space,
every virtual electronic space is already material by virtue of this human
embeddedness. Similarly, Miller and Sinanan (2014, p. 9) argue for a theory
of attainment whereby the digital space of social media is an extension of
e isti g hu a so ialit , i that ediatio is a i t i si o ditio of ei g
hu a . If a so ial o st u tio ist ie is take as W att et al.
, p. 11)
suggest, this approach allows for an interpretative flexibility in which the
stabilization of meaning is imbricated in the creation and the consumption
of the artefact (Bijker, 1995). From this viewpoint the value–laden, socio–
historically intertwined, nature of socio–technical practices is rendered
visible. The following discussion on the digital divide, data regimes and
datafication stands in evidence of this interaction.
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Technology and Cultures of (In)Equality: Reflections from Collaborative App Development
Access and the digital divide
Besides bearing the ideologies of their makers, new information
technologies are part of existing geopolitical systems of inequality and
power. These technologies, while perhaps appearing clean, and new and full
of potential to everyday user of the Western industrialized cultural matrix,
do not necessarily live up to the democratizing promises of optimistic
neutrality discourses. The digital divide, the growing gap in power and
resources between the information rich and the information poor
(Wajcman, 2002), is not simply a problem of access to technology. Stigl
(2025, p. xvii) argues that digital culture is an extension of coloniality, an
e tension of the very bourgeois civil society that has constituted the global
north and that runs on an operating system that is not so much written as a
o de ful et o ki g ultu e . This is sta kl e ide t i the ase of a ess
and consumption patterns of Internet usage hi h a e a fu tio of,
interalia, place, education, race, income and gender but also bound up with
the st u tu es of the p odu tio of the I te et itself W att et al., 2000, p.
24). For example, when the commercial information infrastructure of the
Internet was made available in the form of the World Wide Web in 1993,
the main Internet exchange points were in the United States and Internet
service providers had to lease international lines rendering the usage costs
much higher for those located outside the US. Thus, the production costs of
the material infrastructure of these new information technologies extend
existing inequalities and create new ones both within and between
societies.
In addition to the production of the physical infrastructure of the
Internet and communication technologies, digital inequalities are amplified
through current socio–technical practices. These practices have evolved
following the convergence of systems theory, cyberscience, and new life
sciences which invol e the t a slatio of the o ld i to a p o le of odi g
(Haraway, 1991, p. 164). Weber (2006) describes this as a constant
disassembly and reassembly of the natural and material. It is through these
iterations of miniaturization, engineering, design and rebuilding that the
inequalities of the world are built into new technologies. Daniels (2009, p.
e plai s this lea l : fo the o e o ki g i a i o hip fa to i
China or a call centre in India, the Internet is not a subversive potential
future ut a o k pla e ooted i e o o i e essit . The e a e a
different possible relations to digital technologies dependent on social
location and current material realities. Gajjala asks the important question:
if
e spa e is ei g p odu ed at the expense of millions of men and
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ATHENA–MARIA ENDERSTEIN
o e all o e the o ld, ho a e ot e e a le to e jo it s o e ie es,
how can we make claims that these technologies are changing the world for
the ette Gajjala,
, p. 49).
In digital and virtual spaces this fragmentation and codification, which
builds inequalities and power into Internet technologies, finds expression in
digital datafication (Gurumurthy, 2016, p. 1). Datafication is the
compartmentalization, and digital recording of material life in measurable
bits, embodied in the prosumer social media figure. Ritzer and Jurgenson
(2010, p. 19) argue that the Internet and Web 2.0, meaning the user
ge e ated e , has he alded a d a ati e plosio i p osu ptio , he e
the individual is simultaneously producer and consumer. In the case of social
media sites the prosumer participates in the data economy through their
immaterial affective labour by sharing thoughts, emotions and opinions. This
is important information for capitalism as the businesses that run social
media platforms sell the information generated by prosumers to advertisers
in a vicious commodification of self. Through a continued channelling of
data to the Data Rich the existing digital divide is widened (Boyd and
Crawford, 2012). Thus, following Wajcman (2002), I see technological
innovation as embedded in, and shaped by, the socio–historical milieu, and
the values of its users and designers. Consequently, reflexivity and critical
engagement are indispensable in the use and development of technology.
Research context, project outline and
methodology
Equality is described as fundamental European value in the 2009 Lisbon
Treaty and the EU claims to have the most progressive gender regime in the
world (Abels and Mushaben 2012, p. 1). Broadly speaking over the past six
decades gender equality policies have shifted from an understanding of
equality as sameness, to difference, to strategies of transformation such as
gender mainstreaming and diversity mainstreaming (Jacquot, 2010; Rees,
2005; Squires, 2005). However, despite a pervasive discursive commitment
to equality there are persistent high le els of e plo e t seg egatio ,
persistent pay gaps, the widespread acceptance of gender stereotypes and
tolerance of sexism, together with unacceptable levels of domestic violence
and persistent homophobia and sexual orientation based discrimination tell
a diffe e t sto
Be e idge and Velluti, 2008, p. 2).
It is in this context that the GRACE project is positioned as multi–site
transnational investigation of gender and cultures of equality. This research
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Technology and Cultures of (In)Equality: Reflections from Collaborative App Development
focuses on urban, intellectual and activist, textual and artistic, and mediated
sites where cultures of gender equalities are produced and contested. The
project consists of 15 early stage researchers, organised into five
workpackages (mediated cultures, urban cultures, intellectual and activist
cultures, textual and artistic cultures of gender equality, employing cultures
of gender equality), located in eight institutions (seven academic and one
non–academic) in six countries (England, Spain, Hungary, Poland, Italy,
Netherlands). It is funded by the Marie–Sklodowska–Curie Innovative
Training Network initiative. The researchers are PhD candidates at their
institutions in parallel to their work in the GRACE research project. In
addition to the core research work–packages the researchers are divided
into two working groups: one is focused on creating a Museum of Equality,
and the other, named Digital Grace, is developing a smartphone application.
The development of the Grace App is envisaged as a means of exploring the
potential of technologies in the cultural production of gender equality and it
is envisaged as tool for in transversal skills development. This paper
presents the insights and reflections that have emerged from the
smartphone development process to date.
The communication between the 15 researchers, supervisors, expert
advisors and project staff is conducted through the online networking
software developed for the project, the so–called digital hub. This software
supports interaction between users and facilitates collaborative working
through shared editable documents, messaging features, and the creation of
group spaces. The interpersonal connections between the researchers and
the social life of the project itself are built through this online social
network. More specifically, the empirical data presented here emerges from
a community autoethnography involving six of the researchers of Digital
Grace that was conducted through this digital hub.
Through online communication and collaboration the Digital Grace group
has elaborated a shared reflexive development process for the Grace App.
Outside of the social studies of science and technology movement there is a
general lack of reflexivity on how researchers themselves engage with
Internet and digital technologies (see Wajcman, 2002). However, there is a
significant body of scholarship and cyberfeminist writing on the complexities
of the liberatory and oppressive potential of ICTs (Daniels, 2009; Everett,
2004; Wajcman 2009; Weber, 2006). This body of literature speaks to the
political reflexivity, which is a fundamental principle of feminist research
and has brought the Digital Grace team to debate interrelationships of
power and knowledge in their use of technology. Weber (2006, p. 402)
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ATHENA–MARIA ENDERSTEIN
ites that at the hea t of fe i ist studies lies the sea h fo ette , o at
least more visible, ways to design and use categories, knowledge and,
technologies, to shape artefacts, and worlds in order to make exclusions
visi le . Depa ti g f o these epistemological anchor points the Digital
Grace team seeks to actively locate themselves and acknowledged their
positionality in the Grace App development process (Hesse–Biber, p. 2014).
To cultivate reflexivity and provide an enduring account of our progress
and interaction through the development process the Digital Grace team
employed an autoethnographic practice which is currently ongoing. Ellis
, p.
p o ides the follo i g des iptio of autoeth og aph : as a
form of ethnography, autoethnography overlaps art and science; it is part
auto or self and part ethno o ultu e[…] autoeth og aph efe s to the
p o ess as ell as hat is p odu ed f o the p o ess . I this ethodolog
researcher bodies (both physical and virtual) and felt experience become
research instruments, as these are recorded they coupled with an analytic
interpretation. Digital Grace is engaged in a community autoethnography, a
topic guided and interpretative approach. In this approach here is a
dialogical interaction between conversations, collaborative decisions of
themes and key questions, followed by responses and analysis which are
then picked up again in group conversation. As Toyosaki et al. (2009)
suggest, this community ethnography has the goals of critical participation
and community building. In the following section I present some key
reflections that have emerged from the first iteration of the Digital Grace
autoethnography. We disused themes and key questions about the Grace
App development process, wrote on these individually, collected the texts
together online, and then brought this material back into collaborative
discussion and analysis. The writings of the members of the Digital Grace
team have been anonymized and their names have been replaced with DG
and a number.
Reflections on collaborative app development:
digital opportunities and inequalities
The design process of the Grace App has been guided by collaboration
and consensus building, but complicated by distance. Through this process a
divergence has emerged between the feminist ethics of the group, the
planned functionalities of the Grace App and the realities of the inequalities
embedded in the commercial infrastructure of the Internet (Burnett et al.,
2009; Stingl, 2016; Wyatt et al., 2000). The use of the digital hub to carry out
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Technology and Cultures of (In)Equality: Reflections from Collaborative App Development
conversations and decision–making has brought to light both the constraints
and opportunities that Internet technologies provide for researcher
communities (Daniels,
. DG o se ed that it has been a process of
re–learning to communicate and an experiment of communication in virtual
spa es . I deed the e–lea i g p o ess has i ol ed the adaptio of
different technological artefacts, types of software as well as technological
infrastructure, to o e o e the dista e i spa e that ofte t a slates i to
a dista e of utual u de sta di g DG . It is th ough this p o ess of
adaptation and convergence that DG5 explains:
We managed to crate a kind of safe space or exclusive spaces for
ESRs (early stage researchers) to develop a group culture based on
mutual trust and respect (although the Internet is neither a safe nor
intimate space).
This experience stands in contrast to a technological determinist
understanding of people as passive users of technology (Wajcman, 2002;
Wyatt et al., 2000). We have learnt through reflexive engagement with
technological tools, and by using a variety of tools in different ways we have
been able to imagine and create alternative spaces. As described in the
theory of attainment (Miller and Sinanan, 2014), we have experienced our
group move and grow within a digital space as an extension of our physical
sociality.
The digital hub is the nodal point of communication between
researchers and staff in the GRACE project. The hub was designed with a
critical eye to exploring how a digital platform may function in facilitating
the development of a research community and positive organisational
culture at a distance. It represents an enduring account and documentation
of the interactions between the group and the evolution of the project
overtime. By looking back over this digital record In the GRACE project it is
lea that su h soft a e elies o the o pete e of esea he s as digital
ati es . Ho e e , i p a ti e the experiences of the researchers and staff in
the project destabilize determinist notions of the Net Generation as a
homogenous group. Digital Grace discussed the fact that there are
differences between researchers in terms of resources and skills to use the
online networking software. In a broader social group these differences will
be further amplified. Reflecting on these questions of skills and access DG6
wrote:
There have been times that it has been really hard to connect on the
hub because of logistical things, like being out of Internet
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ATHENA–MARIA ENDERSTEIN
o e tio …it has made me think about the politics of access and the
fact that some voices are privileged over others depending on how
well connected people are.
By critically discussing the question of access, the group became more
aware of the democratizing potential of the Internet rhetoric visible in
policy and commercial media about the Internet as a space open and
available to everyone, waiting to be used (Jones and Czerniewicz, 2010). We
concluded that this rhetoric not only obscures the costs of the production of
Internet technologies (see Gajjala, 2003), but also obscures pre–existing
inequalities and international systems of power and knowledge production.
DG5 outlines this reality: e should also e a a e of the limits of our apps
being exclusively available for smartphone owners (age, region,
socioeconomic profile) with certain skills (literate, knowing certain
languages – espe iall E glish . By challenging an instrumentalist view of
technology as neutral, the importance of the values and priorities of the
g oup as de elope s e e ged.
The centrality of values and priorities, both theoretical and practical,
took clear form at the brainstorming stage. We grappled with the
consolidation of fascinating app designs for collective mapping projects,
knowledge and skills sharing, gamification and community building. We
faced several tensions between epistemological perspectives and potential
app content, between inclusivity and feasibility, and found ourselves
differently constrained and enabled in terms of skills, aims, and knowledge.
As we have progressed through to prototyping models and mapping costs it
has become apparent that values play a pivotal role in the design process
because they set the boundaries for action. Technologies are profound
statements of ideological positionality. As DG2 has noted:
The overall process opened my eyes to the complexities of actually
creating a product that is coherent with a general feminist ethos…I
find myself wondering: to what extent are we willing to sacrifice the
values we hold dear in order to deliver the final product?
Our conclusion is that we cannot be absolved from responsibility for the
technologies that we make and use, and that we have to act reflexively, as
DG has des i ed I thi k e e a aged to a igate th ough these
o sta les, ot ig o i g the , ut
aki g the e pli it a d dis ussi g .
Part of negotiating these priorities is deciding which affordances to
include in potential apps, how to build prototypes, and how to render the
final version available to the public. It has become clear, as expressed by
364
Technology and Cultures of (In)Equality: Reflections from Collaborative App Development
DG5, that there are i po ta t implications when designing programs that
will be available on platforms of powerful transnational corporations such as
Google o Apple . This is because these corporations are not benevolent
giants; their business models are built on the prosumer and the harvesting
of their data and meta–data. DG4 talks about this tension:
We have also taken into consideration issues of privacy and security
when discussing the potential features of the app and we have
reflected on the necessity of creating safe spaces, which especially
came as a challenge again when deciding not to make the content
user–generated.
The collection and use of data by these corporations is what boyd and
Crawford (2012) call the socio–technical phenomenon of Big Data. These
autho s de la e the era of Big Data has begun. Computer scientists,
physicists, economists, mathematicians, political scientists, bio–
informaticists, sociologists, and other scholars are clamouring for access to
the massive quantities of information produced by and about people, things,
and their interactions o d a d C a fo d
, p.
. As Lupton (2014)
illustrates in a review of digital health technologies, we need to be wary of
discourses of techno–solutionism that fail to problematize the datafication
of the individual that is envisaged by medical digital technologies.
Referencing the example of digital health technologies DG4 expressed the
o e s of the ide esea he g oup o e possi le u a ted –product
or misuse of our app(s) could be user data collection (geo–tracking, personal
data et . hi h ould ot o t i ute to aki g o li e spa es safe spa es .
On all sides of the digital divide we are in a data regime. Rather we need to
be looking at approaches which re–imagine community and connectedness
in a time of shifting subjectivity and sociality. In our work as researchers we
need to consider what datafication and the surveilled subject means for
collecting data about people (Gurumurthy, 2016), and, crucially, the
technologies that we use to do this. These reflections have pushed us to
seek alternatives; we are constantly looking for examples of other apps and
other initiatives that use technologies to engender transformation and
equalities. By sharing these examples on the digital hub and discussing them
we envision more inclusive ways of developing our own app.
To explore alternatives, DG6 conceptualizes the Grace App in terms of
Ba ad s
age tial ealis , he e the app is a diff a tio appa atus a
ate ial–discursive practice in which human and non–human elements
intra–a t i the e aki g of ou da ies. This Digital G a e e e
summarizes our position and our di e tio so, without being oblivious to
365
ATHENA–MARIA ENDERSTEIN
the multiple inequalities and problems arising from Internet use, Big Data,
etc. o the o t a
ei g ell a a e of the ! e a , I d sa e ust
intra–act with this technology to open up spaces and remake boundaries so
as to i pa t hat o es to atte th ough it .
Conclusion
In this paper I argue that the use of emergent technologies in social
science research should be characterized by reflexive practice, which takes
account of the critiques of technological determinism and neutrality, and
engages with politics of datafication and questions of digital access. The
reflections detailed above illuminate a trajectory of first seeking awareness,
and second seeking change. This is a call to the re–politicisation of the use
and development of technologies and research tools so that these are
consistent with our epistemologies. As Digital Grace members have
discussed this is certainly time consuming and very resource dependent.
However, it is also important to do as it promotes flexibility and critical
awareness in dealing with the myriads of complexities that arise at the
intersections of technology and society. The community autoethnography
that has emerged from this reflexive and collaborative engagement, allows
us to hold a notion of the Internet as a place of potential subversion and
resistance as well as a place of oppression. As Wyatt et al. (2000, p. 44)
write, now almost two decades ago, musing over what forms and directions
ICTs might take in the 21st century: the i te et is ot et fo e e o e a d
is unlikely to be so in the near future, but anything which keeps the internet
open to such a possibility is worth eati g o p ese i g .
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368
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Precision Medicine between Bodies
and Environment: A Comparative Analysis
Ilaria GALASSO*ab and Giuseppe TESTA
a Università
ab
di Milano, b Istituto Europeo di Oncologia
As part of a full–fledged project analyzing precision medicine by
investigating its epistemic and practical significance through the lens of STS,
our paper is aimed at analyzing the import of competing framings of
precision medicine in terms of public health. In particular, we analyze what
we propose to call the distraction argument , questioning precision medicine
as a distraction from the most effective and urgent interventions addressing
public health issues.
In our paper we analyze the distraction argument by scrutinizing its
implicit presuppositions. First, by reviewing the literature, we distinguish two
possible approaches to health as they seem to be assumed by the distraction
argument : one focused on the body, the other focused on the (social)
environment. Next, we investigate the import of precision medicine by casting
a comparative analysis among emerging initiatives proposing different
framings. We observe that the allocation of our case studies is not always
univocal: in particular, the American Precision Medicine Initiative seems to
have the potential to combine the two approaches, invalidating the
distraction argument . Thence, we conclude that precision medicine has the
potential to embrace different approaches to health and to significantly
contribute to (social) environment centered interventions, but the
actualization of this potential is all the more problematic in the current phase
of political transition.
Keywords: Precision medicine; social determinants of health; individual
treatments; health policies
*
Corresponding author: Ilaria Galasso | e–mail: ilaria.galasso@ieo.it
Corresponding author: Giuseppe Testa | e–mail: giuseppe.testa@ieo.it
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ILARIA GALASSO, GIUSEPPE TESTA
Introduction
This work is part of a full–fledged project on precision medicine in which
we apply several analytical streams from Science and Technology Studies
(STS) to investigate, through a comparative approach, how the epistemology
of the precise is being articulated across different scales, in the biomedical
and in the political domain alike. Specifically, we aim at defining which
interdisciplinary configurations and which resources, scientific, discursive
and political, are being harnessed to drive the precision medicine agenda
and what is their import for the understanding of public health at the level
of institutional self–reflexivity. To this end, we are following the
implementation of the leading precision medicine projects worldwide, by
interviewing key actors within the emerging fields of precision medicine as
well as public health practitioners, and by participating in the requests for
feedback proposed by precision medicine projects in order to gain insight
into the participatory dimensions of such projects. Through this clarifications
of the epistemological and normative orders that are crystallizing around
precision medicine, we also hope to provide empirically ground for a
normative framework that addresses the integration of public health issues,
especially related to health disparities, in the precision medicine agenda. In
this context, the present paper is especially focused on the investigation of
the reach of precision medicine for public health.
In particular, in the paper we analyze what we call the distraction
argument , namely the position that questions precisely the reach of
precision medicine claiming that, by pursuing an exceedingly narrow focus
on the biomedical domain, it represents a distraction from more urgent
social interventions. In order to dissect this argument, we first scrutinize its
implicit presuppositions. In particular: i) the implicit presupposition that
there are two possible distinct approaches to health, and ii) the implicit
presupposition that the reach of precision medicine is limited to the
approach considered as the least effective in terms of public health. To
scrutinize the first assumption, we propose a review of relevant distinctions
of health approaches in the literature. For the second presupposition, we
investigate the place of precision medicine by considering relevant emerging
initiatives as case studies. Thence we discuss the possible falsification of this
second presupposition, which would invalidate the distraction argument .
Finally, we conclude by discussing the questions that are opened by this
perspective.
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Precision Medicine between Bodies and (Social) Environment: A Comparative Analysis
Precision medicine
Precision medicine is emerging as a key trope in biomedicine, catalyzing
significant investments and reorganization of research agendas across the
world. The National Institute of Health defines it as a groundbreaking
approach to disease prevention and treatment based on people s i di idual
differences in environment, genes and lifestyle (nih.gov), aimed at
delivering the right treatments, at the right time, every time to the right
person (Obama, 2015b). The vision is thus predicated on the notion that
current therapies belong to a largely unsatisfactory one size fits all model.
Precision medicine is thus being presented as the superior alternative that
promises a multi–layered analysis of both the genetic and environmental
underpinnings of disease, scaled down (or up, depending on the vantage
pointed all the way to the level of the individual patient or prospective
patient).
The interest in precision medicine is rising steadily, among scientists,
clinicians and publics. The wide popularity dates back to January 2015, when
the US president Barack Obama, at the State Of The Union Address,
launched a new initiative of precision medicine (Obama, 2015a). Obama
presented the Precision Medicine Initiative (hereafter PMI) as a very
promissory project. He remarked: We want a country that extends its
p o ise of oppo tu it to e e od ho s illi g to o k fo it. We a t
to ha e a atio i hi h the a ide ts a d i u sta es of ou i th a e t
determining our fate, and therefore born with a particular disease or a
particular genetic makeup that makes us more vulnerable to something;
that that s ot ou desti , that s ot ou fate – that we can remake it
(Obama, 2015b). A promise that is fully representative of the American
dream of personal opportunities especially typical of the Obama–era.
The distraction argument
While the promise of the PMI has been generating many positive
reactions, it has also spurred several lines of criticisms, among which we
focus here on what we propose to call the distraction argument , on the
basis of its most prominent articulation in a perspective article in the New
England Journal of Medicine by the political scientist Ronald Bayer and by
the physician and epidemiologist Sandro Galea (Bayer and Galea, 2015). In
the light of the evidence of a social gradient in health (Marmot and
Wilkinson, 1999), which seems to be especially relevant in a society
exacerbated by social inequalities such as the US (Centers for Disease
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ILARIA GALASSO, GIUSEPPE TESTA
Control and Prevention, 2013; National Research Council and Institute of
Medicine, 2013), the two authors claimed that the challenge we face to
improve population health does not involve the frontiers of science and
molecular biology. It entails development of the vision and willingness to
address certain persistent social realities , and hence, they worry that an
unstinting focus on precision medicine by trusted spokespeople for health is
a mistake – and a distraction from the goal of producing a healthier
population (Bayer and Galea, 2015, p. 201, emphasis added by ourselves). A
similar argument was put forth by the medical doctors John Coote and
Michael Joyner in a correspondence piece for The Lancet (Coote and Joyner,
2015). Here the two physicians argued that precision medicine could be a
distraction from low cost and effective population–wide interventions and
policies , since they believe precision medicine is not the route to a healthy
world and instead urge a renewed and increased focus on public health and
prevention (ibidemem, p. 1617).
In order to dissect the distraction argument and its implications, we
propose to decompose it by highlighting the implicit presuppositions on
which it is predicated. Indeed, the very notion that something is distracting
from something else obviously assumes that there are two distinct things at
play, in our case two distinct approaches to health. Thence, we can
recognize the following as the first assumption of the distraction argument :
1.
Two distinct approaches to health are possible.
Next the proponents of the distraction argument , grounding on the
literature on the social determinants of health and health disparities, claim
that:
2.
One of the two approaches is more effective than the other in terms
of public health (thence should be prioritized).
Their point is that precision medicine is a distraction from the most
effective approach. This claim assumes that:
3.
The reach of precision medicine is limited to the least effective
approach.
And finally:
4.
Solely inscribed within the least effective approach, the hype of
precision medicine is somehow distracting from the most urgent
approach.
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Precision Medicine between Bodies and (Social) Environment: A Comparative Analysis
We propose to discuss these assumptions one by one. In particular we
suggest considering the distinction of two alternative approaches to health
through a review of the most relevant literature, and to investigate the
collocation of precision medicine between the two approaches through the
analysis of case studies.
Two approaches to health
In terms of its genealogy, the binary notion of two distinct and de facto
mutually exclusive approaches to health owes much to the long–standing
recognition of the role that environmental exposures play in the
determination of health outcomes. A case in point Geoffrey Rose s se i al
article Sick Individuals and Sick Populations (Rose, 1985), in which he
distinguishes between strategies focusing on the vulnerabilities of
individuals and strategies focusing on the external general causes of disease
for the whole population. More precisely, he distinguishes:
1.
The high isk strategy , meaning interventions that are
appropriate to the particular individuals , that does not seek to alter
the underlying causes of the disease but to identify individuals who
are particularly susceptible to those causes , a strategy that does
not deal with the root of the problem, but seeks to protect those
who are vulnerable to it (ibidemem, p. 35).
2.
The population strategy , that he describes as the atte pt…to shift
the whole distribution of exposure in a favourable direction and to
remove the underlying causes that make the disease common
(ibidemem, p. 37).
A similar distinction has been proposed much more recently by Ron
Zimmern (2016a; 2016b), founder of the PHG Foundation. The distinction by
Zimmern is especially interesting for our analysis, because it was put forth
within a debate about the reach of precision medicine for population health.
Zimmern proposes to distinguish between:
1.
Interventions specifically directed at and possibly tailored to
individuals (and this is the case of precision medicine according to
his analysis), meaning interventions that are directed at individuals
and intended to achieve its effect through the agency of those
specific individuals.
373
ILARIA GALASSO, GIUSEPPE TESTA
2.
Externally generally directed interventions , meaning interventions
that are directed at the external environment without reference to
a pa ti ula i di idual… he e the i te tio is to i p o e that
e i o e t…fo all i di iduals that a e e posed to it. (Zimmern
2016b).
In light of these dichotomies, it appears fruitful to revisit the debate that
took place towards the end of the s a out the ole of epide iolog , a d
which anticipates also the current controversy around precision medicine as
a distraction. Against the backdrop of the growing literature on the social
determinants of health, the role of epidemiology in the
s as uestio ed
with a proposal to redirect its disciplinary toolkit towards socio–political
change. In particular, Neil Pearce, in the article Traditional Epidemiology,
Modern Epidemiology and Public Health (Pearce, 1996), urged a shift from a
bottom–up and individual approach, to a top–down and population
approach. Rothman and colleagues, replying to Pearce in the article Should
the Mission of Epidemiology Include the Eradication of Poverty? (Rothman,
Adami and Trichopoulos, 1998), defended instead the need for
epidemiology to maintain its disciplinary identity by upholding a
downstream and biological approach and shying away from undertaking a
decisively more upstream and social ambition. The most articulated and
well–structured distinction within this debate was eventually proposed by
Anthony John McMichael, in the article Prisoners of the Proximate
(McMichael, 1999), and it is especially relevant for our analysis in its literal
anticipation of the distraction argument . McMichael predicted, in fact, that
the advent, early next century, of bar–coded individual genotypes on
microchips may yet further distract us from the task of managing our social
and natural environments. (ibidemem, p. 896).
Importantly, and contrary to the other authors cited above, McMichael
operates a more fine–grained partition between the concepts used to
capture the scales of health–related interventions. Specifically, while the
other analyses had aligned, respectively, individual with downstream and
population with upstream, McMichael positions the distinction between
distal–proximal and the distinction individual–population to two different
planes. In particular he observes that upstream interventions could also be
addressed to individuals, and downstream approaches could also be
addressed to populations, but they need different strategies and are aimed
at different contexts. In particular, upstream interventions at individual level
especially involve lifestyle recommendations, while at population level the
trends of the society and the distribution of resources need to be
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Precision Medicine between Bodies and (Social) Environment: A Comparative Analysis
proactively addressed through policies. It is probably this kind of strategies
that the proponents of the distractions argument advocate as the most
urgent interventions : interventions involving policies at a societal level,
addressing the environment and the societal structures rather than the
bodies of individuals or of populations.
On the basis of this consideration, building on the models proposed by
the relevant literature, and in particular on the clarification made by
McMichael, we propose to describe the distinction underlying the
distraction argument as follows:
1.
A downstream and mainly individual focused approach working
across the scales of the biomedical domain, aimed at acting on the
patient to assess the best treatment or prevention strategy: a body
centered approach.
2.
An upstream and mainly population focused approach working
across the scales of the socio–political domain, aimed at acting on
the (social) environment through social policies: a (social)
environment centered approach.
The place of precision medicine
A clarification of the body–environment polarity as the discursive feature
underlying the approaches posited as alternative by the distraction
argument opens up the investigation of the place of precision medicine
within this polarity. This amounts to investigating the implicit presupposition
of the distraction argument according to which the reach of precision
medicine is limited to the approach considered as least effective in terms of
public health, namely the approach we portrayed as body centered, while
distracting from the (social) environment centered approach. To discuss this
assumption, we propose to analyze defining case studies.
In particular, we aim to focus on the 100K Genomes Project (hereafter
100KGP), a major initiative of genome sequencing conducted in the UK and
already considered, in scholarly literature and public sphere alike, as a
paradigmatic precision medicine project. Launched in 2012 by former UK
Prime Minister David Cameron, the 100KGP aims at harnessing genomics
knowledge to ameliorate the effectiveness of treatments in two areas,
a e a d a e diseases. B se ue i g patie ts hole ge o es the goal is
to better understand the genetic causes of their disease predispositions, to
provide more accurate diagnoses and, when possible, to deliver the most
375
ILARIA GALASSO, GIUSEPPE TESTA
effective treatments given the mutations found (genomicsengland.co.uk). In
pa ti ula , i its a e pa t, the p oje t e tails o pa iso of the patie t s
germline genome with that from the tumor cell, in order to unequivocally
define the cancer–causing mutations and to predict treatment response
a o di gl . I te s of a e diseases, patie ts ge o es a e o pa ed ith
those of their closest relatives, in order to improve diagnoses by identifying
causative mutations. The 100KGP is thus entirely focused on the genomic
causes of diseases, and its treatment tailoring ambition wholly predicated
on the most proximal, genetic source of variation/disease predisposition,
leaving out the distal causes of the mutations, and the (social)environment
in which genes are (un)expressed. In this sense, we argue that the 100KGP
corresponds to a typical case of body centered approach: the project looks
at the causes of the diseases internal to the body (the relevant genetic
mutations), and aims at providing interventions directed to bodies (medical
treatments). The (socio)environmental components of the diseases are not
considered in this context, and no (socio)environmental interventions are
planned.
As a prototypical example of a (social) environment centered approach,
we look instead at the Whitehall II Study, especially relevant since Bayer and
Galea explicitly build on the results of this study for their distraction
argument . The Whitehall II Study is focused on the socio–environmental
causes of diseases, explicitly aiming at exploring the relationship between
socio–economic status, stress and cardiovascular disease
(ucl.ac.uk/whitehallII). The Study was established by Professor Sir Michael
Marmot and his team in 1985, as a follow up of the first Whitehall Study
(1967). The analyses are conducted on a cohort of London civil servants,
their clinical data being analyzed in relation to their social and occupational
positions as they emerge from questionnaires filled by the participants.
Through these analyses, the Whitehall studies have been instrumental to
reveal the existence of a social gradient in health, uncovering how the
circumstances in which people live and work can affect their health. In
particular, the Whitehall II study has shown the importance of psychosocial
factors such as work stress and work–family conflict (in addition to the
contribution of unhealthy behaviors and traditional risk factors such as high
blood pressure) in heart disease and diabetes. The aim of the study is not to
provide effective treatments, but rather to highlight the policy implications
at the societal level and in this light to provide informed guidelines for policy
makers (VV.AA., 2004). In summary, in line with the (social) environment
centered approach, the Whitehall II Study investigates the causes of disease
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Precision Medicine between Bodies and (Social) Environment: A Comparative Analysis
onset that are external to the body, with an explicit emphasis on the social
and environmental causes. Moreover, the Whitehall II Study does not
implement any body treatment innovation on the basis of its analyses,
rather, specific societal and occupational interventions are proposed. We
argue that this exclusive focus on the (socio)environmental component of
health and illness, makes the Whitehall II Study a paradigmatic
representative of the approach we described as (social) environment
centered.
Finally, as a third counterpart in our comparison, a prominent place is
dedicated to the Precision Medicine Initiative (PMI) launched by Barack
Obama: it is apparently with the announcement of this initiative that the
popularity of precision medicine started rising steadily, and even the
popularity of the very rubric of precision medicine seems arguably related
to this initiative. Moreover, it was precisely in response to the PMI that the
distraction argument was expressed in the first place. The positioning of
the PMI across the polarity of approaches we proposed is not as univocal as
in the other case studies considered. The PMI proposes to build a cohort of
one million or more American volunteers, and to collect, analyze and
compare their data about their genomes, but also their habits and lifestyle
and environmental exposures (nih.gov). This project is often assimilated to
the 100KGP, since both initiatives propose massive whole genome
sequencing efforts. Yet, while the 100KGP is exclusively focused on the
genomes of cancer and rare disease patients (or of their closest relatives),
the PMI proposes to sequence the genome of any category of people, aimed
at detecting genomic influences related to any health or disease condition,
in order to get a global understanding of disease predisposition and
treatment response for the implementation of tailored therapies and
prevention strategies. Moreover, the PMI also aims at collecting information
about several kinds of socio–environmental exposures on the cohort
participants, in order to probe the influence of lifestyle and the social
environment on health and diseases. To this aim, the cohort participants will
be requested to share their lifestyle and environmental data through
questionnaires and through wearable devices. In this respect, we observe
that the PMI also shows many similarities, at least prima facie, with features
of the Whitehall II Study. Not only the genetic outfit, but also external
conditions such as the social and occupational position, environmental
exposures and the lifestyle are studied in relation to health/disease. With
this attention to the distal, socio–environmental causes, the PMI includes all
the elements to also highlight policy implications and suggest socio–political
377
ILARIA GALASSO, GIUSEPPE TESTA
interventions, similarly to Whitehall II. The univocal, mutually exclusive
ascription to the body centered or to the (social)environment centered
approach seems thus inadequate to capture the complexity of the PMI. On
the one side, it focuses on genomes, thence on causes internal to the body,
but on the other side it also leaves ample space to the exploration of
external, socio–environmental causes by investigating lifestyle and
environment. The PMI, at least in its current inception, promises thus to
combine the two approaches, at least to some extent, questioning the
assumption that precision medicine is limited to the body centered
approach.
Along these lines, a new framework is also emerging around the notion
of precision public health (Khoury, Iademarco and Riley, 2016). The
grounding concept of precision public health is that the precision achieved
in understanding the individual causes of disease, and in delivering the most
effective treatments and prevention strategies at an individual level, might
be translated at a population level, with the promise to provide better
health outcomes to whole populations, included the most disadvantaged
populations. Yet, on the basis of the distinction of the two approaches we
have analyzed above, we argue that precision public health, despite its
promissory thrust in terms of addressing global health inequalities, does not
entail a thorough integration of the two approaches to health at issue. What
e o se e is i fa t a shift i ol i g o l o e pla e, follo i g M Mi hael s
terminology: a shift from individuals to population, which remains however
anchored squarely to the biomedical without necessarily involving the other
dimensions. In particular we observe that precision public health proposes
to expand the focus from the body of the individual to the bodies of the
population, while keeping within brackets much of the socio–environmental
dimensions.
Conclusion
In our paper we have examined the implicit assumptions of what we
term the distraction argument , questioning precision medicine as a
distraction from social interventions addressing public health. Our analysis
dissects the conceptual underpinnings of this argument, exposing the
exceedingly narrow framing that it posits for precision medicine. This
framing limits the reach of precision medicine largely to what we have called
the body centered approach. Instead, once viewed through a broader angle,
empirically grounded in the preliminary analysis of the PMI resources,
378
Precision Medicine between Bodies and (Social) Environment: A Comparative Analysis
precision medicine is shown to articulate, and hopefully mobilize, resources
that have the potential to contribute to, rather than distracting from, socio–
political interventions addressing public health urgencies and health
disparities. Indeed, unlike the emerging framework of precision public
health, that mainly proposes to shift the attention from the individual body
to the population bodies, we consider the potential of precision medicine to
produce relevant knowledge through the intertwined analysis of socio–
environmental and individual (chiefly genomic) factors, to be translated into
social policies.
Needless to say, fulfilling the potential of precision medicine for public
health through social policies depends on several outstanding issues, which
we will analyze as they unfold in the three cases under study. These include
the relevance of the knowledge actually produced, the commitment in
translating this knowledge into policies and the values intrinsic to the
initiatives. Indeed, especially as far as the PMI is concerned, the issues we
have laid out become all the more relevant, and their concrete shape all the
more open, with the transition to the new US administration, as seen in the
very uncertainty voiced among the stakeholders about the framing of the
PMI (Garde, 2016; Whitman, 2016).
References
Bayer, R. and Galea, S. (2015) Public Health in the Precision–Medicine Era.
New England Journal of Medicine, 373 (6), 499–501.
Centers for Disease Control and Prevention (2013) CDC Health Disparities
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Morbidity and Mortality Weekly Report.
Coote, J.H. and Joyner, M.J. (2015) Is Precision Medicine the Route to a
Healthy World? The Lancet, 385, 1617.
Garde, D. (2016) What Does Do ald T u p s Wi Mea fo S ie e a d
Medicine? STAT. [Online] Available from:
https://www.statnews.com/2016/11/09/donald–trump–win–science–
medicine/ [Accessed: November 20th, 2016].
Khoury, M.J., Iademarco, M.F. and Riley, W.T. (2016) Precision Public Health
for the Era of Precision Medicine. American Journal of Preventive
Medicine, 50 (3), 398–401.
Marmot, M. and Wilkinson, R. (eds.) (1999) Social Determinants of Health,
Oxford: Oxford University Press.
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McMichael, A.J. (1999) Prisoners of the Proximate: Loosening the
Constraints on Epidemiology in an Age of Change. American Journal of
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International Perspective: Shorter Lives, Poorer Health Washington (DC):
National Academies Press (US).
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https://www.whitehouse.gov/the–press–office/2015/01/20/remarks–
president–state–union–address–january–20–2015. [Accessed: November
20th, 2016].
Obama, B. (2015b) Remarks by the President on Precision Medicine. [Online]
Available from: https://www.whitehouse.gov/the–press–
office/2015/01/30/remarks–president–precision–medicine. [Accessed:
November 20th, 2016].
Pearce, N. (1996) Traditional Epidemiology, Modern Epidemiology, and
Public Health. American Journal of Public Health, 86(5), 678–683.
Rose G. (1985) Sick individuals and sick populations. International Journal of
Epidemiology, 14 (1), 32–38.
Rothman, J.K., Adami, H.O. and Trichopoulos, D. (1998) Should the Mission
of Epidemiology Include the Eradication of Poverty? The Lancet, 352,
810–813.
VV. AA. (2004) Work, Stress and Health: The Whitehall II Study.
CCSU/Cabinet Office. [Online] Available form:
http://www.ucl.ac.uk/whitehallII/pdf/wii–booklet [Accessed: November
20th, 2016].
Whitman E. (2016) Hopes for Precision Medicine Initiative, Cancer
Moonshot rest with lame–duck Congress. Modern Healthcare. [Online]
Available from:
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[Accessed: November 20th, 2016].
Zimmern R. (2016a) A commentary on Khoury & Galea Will Precision
Medicine Improve Population Health. phg blog. [Online] Available from:
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2016].
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Precision Medicine between Bodies and (Social) Environment: A Comparative Analysis
Websites:
https://www.genomicsengland.co.uk/
https://www.nih.gov/research–training/allofus–research–program
https://www.ucl.ac.uk/whitehallII
381
382
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Immagini laparoscopiche.
Esplorazione e parcellizzazione del corpo
della donna
Miriam RONCA*a
a Université
de Genève
Tra le attuali tendenze di esplorazione endoscopica, la laparoscopia è
l u i a te i a hi u gi a he sf utta u diffe e te egist o isi o. La p ati a
laparoscopica realizza, infatti, una nuova cartografia del corpo, che da
superficie visiva si trasforma in superficie spaziale, ovvero in un territorio da
esplorare e decodificare in rappresentazioni digitali. Per tracciare le vicende
sto i he dell i g esso della lapa os opia i a ito edi o, l a ti olo esa i a
le prime immagini laparoscopiche presentate dai ginecologi Raoul Palmer e
He
Cla ke. L intento è quello di analizzare la profonda trasformazione
ope ata da tali i
agi i, le uali i hiedo o l ela o azio e e l affi a e to di
u a se ie di app o i d i te p etazio e edi a della ate ia o ga i a: o e
la laparoscopia riconfigura il corpo, massi izza do l effetto della sua
frammentazione?
Pe ispo de e a tale i te ogati o, l a ti olo a alizza, i se o do luogo,
le pagi e e dell AOU Azie da Ospedalie a U i e sita ia Poli li i o
Federico II di Napoli, l u i o ospedale u i e sita io italia o a presentare, nel
po tale e GINEUNINA, u a galle ia d i
agi i e ideo della p ati a
laparoscopica. Queste indagini saranno condotte att a e so l uso di tecniche
proprie della sociologia visuale, volte a investigare come le dinamiche della
laparoscopia portano la corporeità femminile a rendersi accessibile allo
sguardo clinico, fino a costituirsi come superficie visiva di sperimentazione.
Keywords: Laparoscopia; medical imaging; GINEUNINA; corpo; donna
*
Corresponding author: Miriam Ronca | e–mail: mmronca@gmail.com
383
MIRIAM RONCA
1. Introduzione. Tecnologia biomedica e immagine
corporea
Nel novembre 1895, la scoperta dei raggi X rivoluziona le modalità di
visualizzazione interna del corpo umano. Questa tecnica di imaging prefigura
il rapido sviluppo di nuove tecnologie mediche lungo tutto il XX secolo. Oggi,
diversi settori della medicina hanno radicalmente tecnologizzato la biologia
dell uo o: diffe e ti dispositivi medici sono, ormai, in grado di osservare le
parti anatomiche più nascoste alla vista, realizzando immagini, ricostruite al
computer, precise e dettagliate. Diversi autori (Cartwright, 1995; Panese,
2009; Van Dijk, 2005 ; Waldby, 2000), specialisti nel proprio campo di
ricerca, rilevano come le tecnologie mediche sono profondamente correlate
a quelle mediali e che questi strumenti sono essenziali per determinare un
nuovo modo di concepire e di rappresentare il corpo. Alcuni autori
focalizzano il loro interesse sugli strumenti ottici del XIX e del XX secolo, e
suggeriscono he l i e zio e di uesti dispositi i dete i a u uo o
odo di ede e e l e e ge e di u uo o soggetto che possiamo chiamare
osservatore (Balsamo, 1996; Crary, 1990; Kemp, 1999; Latini, 2007;
Toffoletti, 2007). Le tecnologie di visualizzazione medica costituiscono,
dunque, un terreno di esperienza, non solo specifico e ristretto dello
sguardo clinico, ma anche a quella extra–scientifico –fuori del laboratorio o
del luogo di p oduzio e dell i
agi e te i a– nella sfera sociale, nello
spazio della cultura. Per meglio comprendere le relazioni tra pratiche
cliniche e processi di biomedicalizzazione della società (Clarke, 2010) è,
allora, necessario rivolgere l'attenzione alle riflessioni condotte in ambito
della sociologia della medicina, ormai sempre più tangente ai Social Studies
of Scientific Imaging and Visualisation (Burri, 2012; Burri e Dumit, 2007).
Tale convergenza sembra, infatti, offrire una giusta prospettiva per
osservare come le pratiche di visualizzazione scientifica, svolte all i te o di
specifiche organizzazioni professionali, siano incorporate in processi sociali e
culturali che, coinvolgendo saperi costruiti e negoziati, creano precise
modalità attraverso cui appropriarsi visivamente della corporeità (Crabu,
2014; Perrotta, 2012). Tale assunto è sottolineato, seppur in modalità
differenti, sia da De Lauretis (1999), che da Mulvey (1975), secondo le quali i
dispositivi di visualizzazione nel loro complesso sono processi attraverso cui
si definisce il coordinamento e la disposizione di differenti sguardi: quello
dell o ietti o dei dispositi i, uello dello spettato e e uello del o po
osse ato. Questi s i o t a o e oesisto o se o do u a o ti uità
relazionale che organizza la visione, finendo così con il costruire un campo
384
Immagini laparoscopiche. Esplorazione e parcellizzazione del corpo della donna
che, modificando il grado di visibilità del corpo, ne strutturano la sua
configurazione. Misurare le dinamiche di inclusione, esclusione e attivazione
della corporeità sia del produttore, sia del fruitore di immagini realizzate e
visibili grazie a nuovi dispositivi, permette di verificare, legittimare, istituire
e quindi mettere in essere le nuove pratiche della visione. Si tratta non solo
di esaminare le aree e i saperi attraverso i quali le storie delle tecnologie
p esiedo o alla fo azio e di u a uo a isi ilità, a a he d i te oga si
su come i diversi mezzi tecnologici influenzano la comparsa di differenti
punti di vista nella storia della visualizzazione anatomica (Rose, 2001).
Le i e he fe
i iste he si fo alizza o sull i
agi a io li i o
sostengono che questo processo sia il frutto di una costruzione sociale.
Li
agi e iflette le di oto ie di ge e e he si manifestano attraverso
rappresentazioni stereotipate dei ruoli maschili e femminili, interiorizzate
dalla società. Nel rapporto tra donne e tecniche di visualizzazione medica è
l i te o p o esso di te ologizzazio e a esse e o side ato o e tipo di
costruzione non neutra, ma profondamente influenzata dalle relazioni di
genere (Jordanova, 1989). Diverse autrici femministe, che si sono occupate
del rapporto tra genere e scienza, quali Harding (1991), Fox Keller (1985),
Donini (2000), mostrano come la tecnologia sia un processo in cui è possibile
rintracciare la costruzione storica e culturale di dominio maschile. È
all i te o di uesto flusso elati o ai sig ifi ati e agli usi delle te i he e
delle loro immagini che va investigato il processo di ingenerazione della
tecnologia nella costruzione dei corpi femminili e delle loro identità
(Demaria e Violi, 2008). In particolare, per chiarire la visibilità del corpo delle
donne le analisi di Duden (1991), e di Petchesky (1987), si rivelano
fondamentali. Entrambe le autrici sostengono che gli strumenti medico–
visivo, applicati al corpo femminile, attuano un processo profondo di
costruzione della rappresentazione corporea, tramite azioni di
visualizzazione e di controllo.
Sulla base degli spunti teorici emersi dall i te sezio e f a so iologia della
medicina, Science and Technology Studies e comunicazione visiva, il
presente articolo vuole mostrare come tale processo di ridefinizione dei
corpi si massimizza nelle pratiche di laparoscopia ginecologica; campo
emblematico in cui la scientificità clinica tenta di comprendere le dinamiche
di produzione e condivisione dei saperi medico–scientifici contemporanei,
fino a cogliere i processi biologici del corpo della donna con interventi
tecnologici definiti mini–invasivi. Attraverso le applicazioni di tali trattamenti
li i i s i stau a u o pleto s ela e to dell i te o del o po fe
i ile,
he pe de la sua u ità o ga i a, si f a tu a e a e tua l i po ta za di
385
MIRIAM RONCA
ciascun organo, soprattutto di quelli sessuali e delle loro parti minime. In
effetti, la laparoscopia è considerata la tecnica gold standard , vale a dire la
migliore opzione diagnostica e operativa per diverse patologie del sistema
riproduttivo femminile. Ovaie, cervice uterina, tube di Falloppio, sempre
separati dal corpo originale, sono i soggetti privilegiati di queste operazioni
tecniche.
In questo processo di tecnologia di generazione – termini presi in
prestito da De Lauretis per indicare come il corpo delle donne è generato
nel genere – l o ietti o di enta quello chiarire come la tecnica della
lapa os opia ha esso a disposizio e dello sgua do li i o l i te o della
corporeità femminile (De Lauretis, 1999, p. 99). Lo scopo principale di
questa ricerca è quello, dunque, d investigare le modalità attraverso cui il
dispositivo laparoscopico stabilisce un modo di osservare e indagare il corpo
della donna. I pa ti ola e, l i te to esaminare le dinamiche della pratica
laparoscopica che portano la corporeità femminile a costituirsi come
oggetto di una serie di processi di ridefinizione di confini, limiti e possibilità,
fino a divenire superficie visiva su cui è possibile decidere e intervenire.
2. Lo statuto delle immagini laparoscopiche. Un
breve quadro storico.
Alla fine del 1800 l a ito hi u gi o e uello e dos opi o s i o t a o
e amalgamano poco a poco: a a to alla possi ilità di osse a e l i te o del
o po si s iluppa l idea di u a i i izzazio e dell invasività
dell a e ta e to diag osti o. Nel
, Ha s Ch istia Ja o aeus, edi o
di Stoccolma, riporta la prima laparoscopia in un umano (Vecchio,
MacFayden e Palazzo, 2000).
Benché siano numerosi i chirurghi che migliorano la tecnica e la rendono
popolare, questa rimane limitata ad affezioni epato–biliari. Difatti, nella
prima pubblicazione riguardante la pratica laparoscopica, Instrumentation et
technique de la coelioscopie gynécologique, 1947, il ginecologo francese
Raoul Palmer osserva che la laparoscopia:
In ginecologia, non è stata utilizzata che per trattamenti ristretti o
con dei risultati incompleti, a causa della disposizione particolare
degli o ga i pel i i, i uali i pedis o o l esplo azio e dettagliata
delle tube e delle ovaie senza alcuni artifici tecnici (Palmer, 1947, p.
, t aduzio e dell aut i e .
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Immagini laparoscopiche. Esplorazione e parcellizzazione del corpo della donna
È l utilizzo di tali a tifi i, uali l i piego di u otti a a isio e late ale, e la
posizione di Trendelenburg – in cui il paziente è supino, sdraiato in modo
che la testa sia situata inferiormente a ginocchia e bacino – a fare della
laparoscopia una valida metodica di esplorazione diagnostica (fig. 1).
Figura 1 Instrumentation et technique de la coelioscopie gynécologique (Palmer,
1947, p. 426).
Figura 2 Laparoscopy. New instruments for suturing and ligation (Clarke, 1972, p.
275).
387
MIRIAM RONCA
Nel 1972, il medico canadese Henry Clarke pubblica il resoconto del
primo filmato laparoscopico ell a ti olo Laparoscopy – new instruments for
suturing and ligation. L a ti olo a hiude due diffe e ti li elli di testo: i
risultati di visualizzazione della struttura intraddominale e la descrizione
della tecnica sperimentale che permette tali esiti visivi. Il Dr. Clarke espone i
principi e le modalità di esecuzione: la complessità del dispositivo si riflette
nella tipologia delle illustrazioni, che certificano il corretto funzionamento
dello strumento (fig. 2).
Figura 3 Laparoscopy. New instruments for suturing and ligation (Clarke, 1972, p.
275).
Si i ela fo da e tale il o i e to he l osse ato e o spe ialista
deve compiere dalla didascalia alla figura e dalla figura alla didascalia:
uest ultima rappresenta una spiegazione ausiliaria capace di assegnare un
significato alle pieghe e agli anfratti che attraversano le illustrazioni
lapa os opi he, o ga izza do e il odo di lettu a. D alt o de, l i te to di
Clarke, non è necessariamente quello di rendere comprensibile ai lettori
neofiti o inesperti in materia la morfologia anatomica interna, ma renderla
solo più visibile. Oltre a definire lo spessore, la lunghezza, i diametri dei
388
Immagini laparoscopiche. Esplorazione e parcellizzazione del corpo della donna
tessuti corporei, il Dr. Clarke sottolinea come la pratica incrementa la
possi ilità d i di idua e asse o pe etti ili o o palpa ili. Ciò he si
rivela interessante è il modo in cui è concepita la costruzione visiva delle
immagini (fig. 2 e fig. 3), mostrate in serie, e quindi, destinate a confrontarsi
per evidenziare contrasti e differenze. Per superare il problema della
leggi ilità, il edi o so appo e all i
agi e delle i di azio i g afi he: le
lettere alfabetiche, affiancate a una didascalia, permettono di comprendere
le molteplici variabili della pratica; la struttura e la trama delle superfici
anatomiche, la disposizione spaziale degli organi pelvici.
Alla fine degli anni 1980, la routine della pratica laparoscopica si
accompagna a innovazioni tecnologiche atte a monitorare la
rappresentazione degli organi interni, intensificandone la visione corporea.
Da allora, il trasferimento delle immagini laparoscopiche sul monitor
permette sia di eseguire tecniche chirurgiche sempre più complesse, sia
l i te e to pa te ipato e atti o di edi i e olla o ato i. Difatti il monitor,
derivato dal display delle tecnologie radar, consente di visualizzare in tempo
reale u i fo azio e u e i a, presentandosi come superficie in continua
modificazione di stato (Gere, 2006). Anche secondo Manovich la superficie
dello schermo si a atte izza pe u est e a te po alità che aumenta le
potenzialità di codifica, manipolazione e sviluppo dei dati:
La o ità di tale s he o he l i
agi e può a ia e i te po
reale, riflettendo le variazioni del referente, sia la posizione di un
oggetto nello spazio (il radar), una qualsiasi modifica nella realtà
visibile (la ripresa dal vivo) o la modifica dei dati nella memoria del
computer (Manovich, 2001, p.
, t aduzio e dell aut i e .
Ad a e e la fu zio e di t as ette e l i
agi e a un monitor televisivo è
la tele a e a. Questa app ese ta l o hio dell ope ato e e, pe ta to, le sue
caratteriste qualitative sono fondamentali. La sua qualità è definita da 3
parametri: 1) sensibilità luminosa, 2) definizione, espressa dal numero di
pixel che analizzano 3) risoluzione, numero di linee orizzontali per pollice.
L illu i azio e, la diffe e za t a le a ee più s u e e uelle più hia e il
osiddetto o t asto e la itidezza di u i
agi e so o fatto i he posso o
essere alterati o corretti att a e so la a ipolazio e dei pi el. L i
agi e
laparoscopica è, difatti, il prodotto di una codifica digitale su una superficie
sintetica composta da un campionamento bidimensionale di pixel nello
spazio, o secondo la definizione di Couchot, una collezione di numeri, ossia,
di simboli prodotti sia da circuiti del computer che dai programmi (Couchot,
1988, p. 192, t aduzio e dell aut i e . È uesto o to i uito dell i
agi e
che non possiede un aspetto materiale (nemmeno quello del fascio di luce
389
MIRIAM RONCA
proiettato sullo schermo, ma solo un fascio di pixel) a stabilire la relazione
t a spazio dell i
agi e e spazio della eti a. Se o do Cou hot (1988)
li
agi e , du ue, sottoposta a u a dupli e s issio e, uella degli
impulsi informativi visibili sullo schermo e quella delle operazioni tecniche di
decodifica che le producono concretamente.
U ulte io e e fo da e tale i di e di ualità dell i
agi e
laparoscopica è il rapporto tra segnale e disturbo, che è espresso in decibel:
quanto maggiore è il suo valo e ta to più pu a l i
agi e. D alt o de già
egli a i
, l i geg e e Claude Sha o e il ate ati o Wa e
Weaver propongono un modello matematico e quantitativo della
o u i azio e, asato su u idea fisi a dell i fo azio e, el uale si
possono verificare delle inefficienze di codifica, sia a livello tecnico che
semantico, generate da disturbi, frastuoni, so ge ti di u o e , che
au e ta o l i ertezza della ricezione (Shannon e Weaver, 1948, p. 381).
Per ovviare a tali disturbi, un sistema digitale di elaborazione delle immagini
si occupa di migliorare il contrasto e la nitidezza delle immagini video–
laparoscopiche. Ciò permette una visualizzazione ottimale di strutture
particolareggiate: il chirurgo può riconosce più facilmente gli organi, i loro
limiti e contorni, e le strutture vascolari.
Se il momento della produzione e quello della ricezione non sono
differenziati, perché lo stesso dispositivo può elaborarli
contemporaneamente, la codifica delle immagini ha delle conseguenze
sostanziali anche sul chirurgo, sopprimendo la distanza che separa
l'immagine da colui che guarda sul monitor. Il requisito richiesto ad un
monitor per poter essere utilizzato in chirurgia mini–invasiva è
essenzialmente rappresentato da una buona definizione dell'immagine. È,
dunque, la specifica morfogenesi della laparoscopia a fare di tale immagine
un peculiare costrutto di rappresentazione esposto a dinamiche operative
ben sottolineate anche dal teorico dei media Friedrich Kittler:
A differenza del mezzo semi–analogico della televisione, non solo le
linee orizzontali ma anche le colonne verticali sono risolte in unità di
base. La massa di questi cosiddetti pixel forma una matrice
bidimensionale che assegna a ogni singolo punto dell'immagine una
certa miscela di tre colori base: rosso, verde e blu. La natura discreta
o digitale, sia delle coordinate geometriche che dei loro valori
cromatici, rende possibile quell'artificio magico che separa la
computer grafica dal cinema e dalla televisione (Kittler, 2001, p. 32,
traduzio e dell aut i e).
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Immagini laparoscopiche. Esplorazione e parcellizzazione del corpo della donna
Segue do l a alisi o dotta da Kittle , la lapa os opia , piuttosto,
u i
agi e digitale dis eta, i ui p o essi di odifi a esta o i isi ili e
s o os iuti al edi o e al pazie te. Più he sullo statuto dell i
agi e e
della sua t asfo azio e app ese tati a, l a e to di Kittle posto sulla
nuova possibilità operativa, resa possibile dalla specifica configurazione
ate iale e te i a dell i
agi e lapa os opi a, dotata di u a p e isa
p edisposizio e all appli azio e li i a. L ista za su ui poggia l i
agi e
laparoscopica, qui presa in esame, è dunque la possibilità primaria di
permettere di osservare o riguardare segni clinici fisiologici e patologici, alla
quale si aggiunge la possibilità di visualizzare le proprietà di oggetti
alt i e ti i isi ili all osse azio e di etta pe h o t oppo elo i, o t oppo
pi oli, i og i aso, i pe etti ili all o hio u a o.
3. Laparoscopia e Web. Nota metodologica
Il riferimento al sostrato tecnico e visivo della laparoscopia costituisce
certo un tassello fondamentale, ma ancora non consente di rintracciare
chiaramente le dinamiche di questa pratica. In primo luogo, bisogna
constatare che la tecnica laparoscopica si è diffusa anche grazie l utilizzo
delle recenti tecnologie di comunicazione, e tra queste la rete Internet;
a ale d i fo azio e edi a Medi a,
. In particolare, sono i portali
ospedalieri a diventare le principali lenti attraverso cui raccontare il nuovo
scenario video–chirurgico (Hardey, 2004). Per rintracciare le direzioni
cliniche del dispositivo laparoscopico e individuare come i siti web
ospedalieri siano capaci di diffondere dati e immagini della nuova chirurgia
mini–invasiva e le sue possibili evoluzioni, l i dagi e ha s elto o e luogo
privilegiato di osservazione le pagi e e dell AOU Azie da Ospedaliera
Universitaria Policlinico Federico II di Napoli. Ca atte izza dosi pe l ele ata
ualifi azio e i a po gi e ologi o, l ospedale u i e sita io , difatti, il più
spe ializzato del Sud Italia ed l u i o sul te itorio nazionale a presentare,
nel portale web GINEUNINA, una galleria di immagini e video, in cui i
chirurghi del Dipartimento di Science della Riproduzione mostrano la pratica
laparoscopica, diagnostica e operatoria.
Allo scopo di valutare la qualità comunicativa del sito, questa ricerca ha
inteso utilizzare tecniche in sé proprie della sociologia visuale. Il primo
modello p oposto uello delle Quatt o I e Quatt o C del sociologo
Giampaolo Fabris, strutturato in otto fasi, quali: identificazione, impatto,
interesse, informazione, comprensione, credibilità, coerenza, convinzione
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MIRIAM RONCA
(Fabris 2007). Tale modello presenta le principali variabili che entrano in
gioco nella definizione di un efficace atto comunicativo (Latini, 2007).
Un secondo livello di approfondimento è riservato alla dimensione
testuale che, nella sua funzione ancillare alle immagini, consente una facile e
reale consultazione del sito. Seguendo il paradigma di Peninou, lo studio
semiologico del vocabolario
i ato all i di iduazio e del livello denotativo
e connotativo del testo, consentendo la selezione e la classificazione dei
segmenti testuali significativi (Peninou, 1970). Pe assi izza e l a alisi del
sito, è adottata, quindi, u a st ategia d i dagi e fo data sulla
t ia golazio e dei dati (Denzin e Lincoln, 2000). In considerazione della
combinazione tra montaggio del supporto verbale e messa in sequenza del
codice visivo, si vuole descrivere come entrambi siano necessari per
l i te p etazio e o plessi a della pratica laparoscopica. Le documentazioni
testuali, oltre a fondamentale strumento di divulgazione e propaganda delle
ricerche laparoscopiche, costituiscono un elemento indispensabile di
ancoraggio per la polisemia e la complessità interpretativa del codice visivo
della laparoscopia. La ricerca è, dunque, condotta attraverso
l i te ogazio e di u o pus ete oge eo, sia testuale sia iconografico. Tale
percorso metodologico è, così, capace di mostrare come la
rappresentazione del corpo presentato dal portale GINEUNINA e la retorica
discorsiva che lo accompagna, palesa un modo stesso di intendere il
o po eo e la ost uzio e di u suo uo o tipo d i
agi a io (Medina,
2011).
In coerenza con le finalità lavoro, e nello scopo di fornire uno strumento
in grado di restituire dati, informazioni e contributi visivi chiari, sono stati
tralasciati immagini e testi, tecnici e descrittivi, relativi alle altre tecnologie
biomediche (stereoscopiche e oncologiche), presentate sul sito. Seguendo
questo approccio, il perimetro del processo di raccolta dei dati è stato
limitato in modo rigoroso.
4. Raccolta e analisi dei dati
Il portale GINEUNINA, nato per iniziativa del Dipartimento di Ostetricia,
Ginecologia e Urologia, è stato completamente riaggiornato nel febbraio
2015. In primo luogo, si tie e o to dell ide tifi azio e dell Ospedale,
valutata in termini di design del sito. L a alisi di e desig di GINEUNINA è
partita dal logo aziendale, collocato in alto a sinistra, poiché area
maggiormente osservata in una pagina web. Si è rilevata, poi, la scelta del
colore azzurro, nuance istituzionale dei servizi sanitari pubblici che permette
392
Immagini laparoscopiche. Esplorazione e parcellizzazione del corpo della donna
di avvalorare, a livello psico– og iti o, la edi ilità dell istituzio e
ospedaliera (Colombo, 1989).
Parallelamente, si è proceduto a una selezione dei passaggi testuali più
funzionali ed esplicativi.
Già sull ho e page si può legge e he:
I contenuti del sito hanno scopo informativo e non devono essere
usati per diagnosi mediche o sostituirsi in alcun modo alla valutazione
di un medico professionista (Fonte: gineunina.it/dipartimento/).
Una tale premessa precisa fin da subito che lo scopo del portale
GINEUNINA non si esaurisce nella semplice trasmissione di dati e immagini
sulle strumentazioni ginecologiche. Il portale, infatti, enfatizzando le
immagini medi he p oposte, palesa l i te esse pe la defi izio e dei p o essi
tecnologici della laparoscopia prima ancora che dei risultati terapeutici.
In particolare, nella sezione attività si può leggere che:
La laparoscopia trova nella chirurgia ginecologica odierna sempre più
indicazioni. La maggior parte delle patologie che in passato venivano
trattate con la chirurgia tradizionale, oggi possono essere affrontate
per via laparoscopica. Viene eseguita per giungere alla diagnosi in
alcune condizioni cliniche che non si riescono a spiegare con altri
metodi di indagine Fo te: gineunina.it/attivita/laparoscopia/).
Il sito evidenzia il ruolo assegnato alla tecnica, le evoluzioni della
chirurgia mini–invasiva e le limitazioni sul fin dove spingersi: possibilità
costantemente messe in discussione e mai stabilite in partenza, ma
ridefinite nel corso di un procedimento clinico che si caratterizza sempre più
come una sperimentazione tecnologica che procede per tentativi (Slatman,
2004).
Nell i te to di i t a ia e i p incipi costitutivi della laparoscopia, in
questa prima fase si è provveduto all i di iduazio e delle immagini,
selezionate per le loro peculiarità documentative, nonché comunicative.
Segue do l app o io proposto del modello Quattro I e Quatt o C di Fabris,
si ope ata u a alisi della vasta galleria presente sul portale, con lo scopo
d ide tifi a e uelle i
agi i he contribuiscono a chiarire come la lente
della laparoscopia riconfigura il corpo e la sua interpretazione culturale e
sociale. In tal senso, si è operata anche una selezione dei video che il portale
GINEUNINA presenta sul canale di Youtube; account che oltre a permettere
notevoli vantaggi a livello di visibilità, rappresenta un ancoraggio alle scelte
terapeutiche da parte delle nuove fasce di pazienti.
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MIRIAM RONCA
Figura 4 Pratica Laparoscopica, GINEUNINA (Fonte: gineunina.it/gallery/).
Figura 5 Pratica Laparoscopica, GINEUNINA (Fonte: gineunina.it/gallery/).
L attenzione posta sull effi a ia dell esa e e la rappresentazione
panoramica di tutti i compartimenti pelvici è corroborata dai parametri
figurati delle immagini laparoscopiche –quali accuratezza, specificità,
nitidezza– che consentono di identificare le lesioni e di ridurre gli errori
interpretativi (fig. 4 e fig. 5).
È interessante notare come le immagini laparoscopiche mirano a una
descrizione visuale complessiva. Si tratta di un processo di visualizzazione in
ui i tessuti o po ei he si p ese ta o sulla supe fi ie dell i
agi e so o
appunto la traccia di un processo dinamico in cui si decide di mettere in luce
alcuni aspetti a discapito di altri. Le immagini laparoscopiche, qui
presentate, mostrano ciò che può essere realmente visto durante un
394
Immagini laparoscopiche. Esplorazione e parcellizzazione del corpo della donna
pa ti ola e stadio dell ope azio e hi u gi a da u o spe ifi o pu to di ista,
cercando di rappresentare le forme corporee come dimostrazioni sintetiche
di tessuti e porzioni, isolati dal resto. La pratica laparoscopica, infatti,
potenziando le competenze del vedere in campo medico, trasforma i corpi,
o meglio i suoi organi, in pura istanza rappresentativa. Attraverso questo
strumento di ausilio medico, il corpo, oltre a divenire totalmente visibile, si
fa, dunque, divisibile; le parti non sottoposte a interesse clinico vengono
eli i ate, au e ta do l effetto di pa ellizzazio e e t asfo a do la
superficie corporea in elementi e in brandelli fisiologici. Il corpo è sezionato,
disa ti olato i u a de ost uzio e d i
agi i di diffe e ti ele e ti o ga i i
staccabili; tasselli di composizione autonoma, ciascuno dei quali può essere
preso contemporaneamente come principio, ma anche come fine.
L i o og afia lapa os opi a dà fo za, allo a, a u o sgua do o ti ua e te
nuovo sul corpo della paziente che si trova a somigliare sempre più a segni
iconici non facilmente identificabili. In nome della crescente fedeltà
dell a ato ia e della o etezza app ese tati a, la o po eità idotta el
perimetro di rappresentazioni frammentate. Si tratta di un lavoro di de–
frammentazione –termine intenzionalmente preso in prestito
dall i fo ati a– che consiste nel riorganizzare il corpo in smisurate
supe fi i i ui lo sgua do dell osse ato e si s a is e. Le i
agi i
presentate sul sito costituiscono traduzioni di porzioni del corpo visto
attraverso le particolari convenzioni tecniche della laparoscopia, mostrate
senza mediazioni entro i limiti del medium.
Inoltre, sul sito di può leggere che:
La lapa os opia u a tappa d o ligo ell ite diag osti o
sull i fe tilità. Infatti, solo con la laparoscopia è possibile
documentare la normalità degli organi pelvici (Fonte:
gineunina.it/attivita/laparoscopia/).
Il sito e fatizza l ele ata apa ità della lapa os opia di formulare una
diag osi p e isa e al te po stesso i ata a p ese a e l appa ato ge itale.
Tuttavia, il corpo femminile esiste nelle immagini solo come entità digitale
frammentata: si tratta, difatti, di un tipo di visualizzazione che penetra fino
all i te o dei tessuti o po ei della do a, p i ata della pelle e dei us oli,
per appiattirla in una riduzione metonimica (fig. 6 e fig. 7).
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MIRIAM RONCA
Figura 6 Pratica Laparoscopica, GINEUNINA (Fonte: gineunina.it/gallery/).
Quando si mostra il corpo della donna si visualizza soltanto la struttura di
us oli, u ose e tessuti fi osi he i esto o l ute o, le salpi gi e le o aie.
Sono gli interrogativi, posti da Anne Balsamo, a denunciare come il genere,
pu o esse do ollo a ile egli o ga i ge itali, s i a a att a e so
pratiche discorsive, tecnologiche e figurative che mettono in atto una
specifica costruzione del corpo femminile:
Quando il corpo è frammentato in organi, in fluidi e in codici
ge eti i, osa su ede all ide tità di ge e e? Qua do il o po
frammentato in parti funzionali e codici molecolari, dove si colloca il
ge e e? Qual il appo to t a le pa ti del o po i ost uite e l ide tità
di genere? (Balsa o,
, p. , t aduzio e dell aut i e .
L i pe ati o atego i o della p ati a lapa os opica, come presentata sul
sito GINEUNINA, non potrebbe essere più evidente nella sua capacità di
rafforzare la visione dualistica del sesso/genere. Attraverso le immagini
mostrate sul sito, la laparoscopia diventa una tecnica, il cui ruolo principale
è quello di cartografare in modo funzionale il corpo della donna. Corpo, che
non è semplicemente visto, presentato in immagine e descritto, ma
costruito secondo una modalità che influisce anche sulla maniera attraverso
la quale esso è esperito. La tecnica laparoscopica, difatti, circoscrive e
definisce la materia corporea in organi e apparati, attribuendo loro funzioni
e significati riproduttivi. In questo senso, la laparoscopia applicata al corpo
della donna palesa come la tecnologia traccia con precisione il processo
396
Immagini laparoscopiche. Esplorazione e parcellizzazione del corpo della donna
profondo di costruzione della rappresentazione corporea, tramite azioni di
visualizzazione e di controllo.
Figura 7 Pratica Laparoscopica, GINEUNINA (Fonte: gineunina.it/gallery/).
5. Conclusioni
Abbiamo visto come la laparoscopia rappresenta una delle principali
evoluzioni della chirurgia mini–invasiva: attraverso i recenti avanzamenti
tecnologici, essa è in grado di fornire informazioni inedite sulla
configurazione e la struttura delle diverse realtà anatomiche, normali o
patologiche. Tale pratica, infatti, realizza un nuovo registro cartografico del
corpo, che si trasforma in un territorio da decodificare in rappresentazioni
digitali. In primo luogo, la profonda trasformazione delle immagini sulle
uali il edi o si t o a a ope a e ha i hiesto l ela o azio e e l affi a e to
di tutta u a uo a se ie di app o i all i te p etazio e del o po: se da u
lato la t asfo azio e i pi el e l assoggetta e to ad algoritmi e a
ope azio i di tipo ate ati o sottopo go o l i
agi e o po ea a u a
a ipola ilità totale, dall alt o p o o a o u a adi ale desta ilizzazio e del
corpo, sempre più frammentato dalla tecnologia.
I pa ti ola e, l a alisi del po tale GINEUNINA ha permesso di osservare
come le immagini laparoscopiche si pongono sia come un prodotto
comunicativo che clinico. Nel primo caso, le retoriche visive negoziate dal
po tale o t i uis o o a di ost a e l e elle za, i te i i di effi ie za e di
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MIRIAM RONCA
qualità delle prestazioni della pratica laparoscopica eseguita nel
Dipartimento. Da un punto di vista clinico, invece, tali visualizzazioni non
sono soltanto una rivelazione delle parti nascoste del corpo, ma una
ost uzio e d i
agi i fa i ate i fu zio e delle regole della tecnologia
lapa os opi a he o t i uis e ad a alo a e u ipotesi edi a, o fe e do
all a e ta e to sa ita io u a atte e espli ati o i
ediato. I tal se so,
le immagini laparoscopiche acquisiscono una valenza fortemente
diagnostica, oltre che chirurgica. L i
agi e, olt e a ost a e la
meticolosità della contemporanea anatomia del particolare e la necessità di
siste atizza e uo e espe ie ze e o os e ze, p ese ta l attuale
t a sizio e dalla app ese tazio e all i te e to sui o pi, e palesa come la
comprensione della paziente passa nel modo in cui la medicina tratta e
raffigura il corpo. D alt o de, la olo tà di adotta e u app o io teo i o
basato sulla connessione tra la sociologia della medicina e gli studi sociali e
culturali sulla scienza e la tecnologia stata oti ata dall i te to di oglie e
le dinamiche che portano le conoscenze cliniche, i dispositivi tecnologici e le
immagini da essi prodotti, a riconfigurarsi reciprocamente. Con tale ricerca
mi sono, così, inserita nella continuità di questi fondamenti epistemologici,
soffermandomi sulla ricorsività mimetica tra tecnologia e immagini
laparoscopiche. In particolare, ho insistito su come il corpo, prima di essere
un costrutto medico è, innanzitutto, una costruzione culturale. Tuttavia, ho
e ato a he u dista o da tali assu ti teo i i, ell i te to d i uad a e la
pratica laparoscopica come mezzo capace di valicare la frontiera della
conoscenza anatomica, producendo nuove corpografie. Di conseguenza, mi
pare lecito pensare he la lapa os opia postula l i p es i di ilità dell atto
del ede e ell a uisizio e e ella o u i azio e delle o os e ze elati e
a una corporeità trasparente, malleabile e frammentata. Queste tre ultime
caratteristiche si fanno ancora più dense e ist utti e ell i o og afia edi a
legate all appa ato ip odutti o: o ga i ge itali, uali o aie, e i e, tu e di
Faloppio, sono oggetto di ingrandimenti e esplorazioni. In questa situazione
di o ti uo uta e to e idefi izio e ediale, l osse azio e laparoscopica
del corpo della donna mi ha permesso di evidenziare come lo sguardo, oltre
a frammentare il corpo, difficilmente riesce a sfuggire al retaggio di
soggiogazione da parte di una visione clinica che considera la corporeità
femminile al pari di un oggetto (Pizzini, 1999). È in tale contesto che uno
degli interrogati i di ase di uesto la o o: la pratica laparoscopica e le sue
rappresentazioni sul sito GINEUNINA conser a a o a ste eotipi di ge e e?
trova una risposta sicuramente affermativa. Pur traendo origine dalla
volontà di predisporre uno strumento capace di render conto dei meandri
398
Immagini laparoscopiche. Esplorazione e parcellizzazione del corpo della donna
del corpo femminile, ho voluto mostrare come le immagini cliniche, qui
a alizzate, sia o ost uite se o do u o sgua do he i o e ell e o e di
stabilire esclusive forme di costruzione identitaria. In questa visione, le
immagini sono il risultato di una costruzione culturale che dà vita a un
i a is o sesso/ge e e, i fo za do l idea di u lega e p efe e ziale f a la
natura biologica del corpo femminile e la definizio e dell esse e do a.
Nonostante le nuove modalità tecnologiche di riscrittura del corpo fisico
messe in scena dalla laparoscopia, la corporeità femminile è continuamente
de odifi ata o e fatto e sessuale e l ute o o ti ua a sig ifi a e il ge e e
femminile, inteso come eminentemente riproduttivo.
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Waldby, C. (2000) The Visible Human Project: Informatics Bodies and
Posthuman Medicine. London: Routledge.
Wilgren, M. (2001) Health Discussion on the Internet: A Study of Knowledge
Communication through Citations. Library and Information Science
Research, 23 (4), 305–317.
401
402
SECTION III
Enacting Objects,
Infrastructures, and
Innovation
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Enrolling and Translating:
Experiences of Using ANT in an Educational
Research Setting
Victoria M. GORTON*a
a Lancaster
University
In the thirty years since the introduction of Actor–Network Theory (ANT),
there have been radical developments in its characterisation and scope.
These changes have fractured ANT into numerous waves – ANT, Post–ANT,
ANT–ish (Fenwick and Edwards, 2010) – each of which is self–identifiable yet
nonetheless tied to a shared notion of ANT. This paper strips away the excess
terms that each wave has developed focusing instead on the central common
o epts of e ol e t , t a slatio , both following from Callon, 1986) as
ell as a to a d et o k despite thei p o le atizatio
Latour,
1999a).
Here these terms are examined from the position of an early–career
researcher using ANT for the first time. Drawing on my own work looking into
the actor–networks that are used to conceptualise and perform quantitative
methods teaching–learning in UK Higher Education, I offer my experience of
using these terms in an Educational Research setting. Within this research
setting, ANT is rarely applied, giving a new arena upon which to re–evaluate
the usefulness of these terms. I explore not only their potential to facilitate
analysis for this research question but also ask how these terms can be
applied to describe our own relationship with ANT.
Keywords: ANT; methodology; early–career researcher; educational research
Introduction
You e usi g Latou ? I al a s thi k that s so old s hool STS. I could start
this paper with a glorified description of the 1980s; a time that saw the
commercialisation of the personal computer and the development of the
Internet, and onto this scene place the Center for the Sociology of
*
Corresponding author: Victoria Gorton | e–mail: v.gorton@lancaster.ac.uk
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VICTORIA M. GORTON
Innovation. Ending by drawing out the parallels between the development
of Actor–Network Theory (ANT) and this time of networks and globalisation.
However, this is not my experience of using ANT. I did not choose to
adopt early ANT based on a nostalgic harking back to the past. To e old
s hool – as one colleague put it – as within Educational Research settings
ANT is still a relatively new and underused theoretical stance (incidentally I
did not choose ANT for its newness either) (Fenwick and Edwards, 2010).
Hence, I find myself oddly positioned as both out of date – to some of my
STS colleagues – and avant–garde – to some of my Educational Research
colleagues. Thus, I suggest we imagine retro–ANT not as a travelling back,
but as a sampling/borrowing of the past into the present/future. Recycling.
Reimagining. Re–evaluating.
Here I aim to explore several key ANT terms – actor, network,
enrolment, and translation – from the position of an early–career researcher
using ANT for the first time. Despite their importance in ANT, these are
terms that I have grappled with throughout my own research. Instead of
providing new or alternative definitions to these terms, I seek to give a
relatable account of the experience of performing these terms, evaluating
their ability not only to help deliver on research questions but to enrol us –
the researchers – into ANT, and ANT into our research.
Exploring the actor–networks of quantitative
methods
My research aimed to understand how quantitative methods are
conceptualised and performed within UK Higher Education (H.E.) Social
Science subjects. Within the UK an increasing number of jobs require
advanced quantitative skills (Mason, Nathan and Rosso, 2015), yet there
remains a shortage of quantitatively skilled workers (Winterbotham et al.,
2014).
This skills deficit is often understood as being a problem of education
and training provision across all levels (Department for Education, 2010;
Mason, Nathan and Rosso, 2015; Tu et al., 2016; Vorderman et al., 2011).
Within universities, quantitative content of courses is increasing (ACME,
2011) and increasing attention is being given to align skills taught within
degrees to those skills desired by employers (Mistry, White and Berardi,
2009).
Improving the skills provision within H.E. has tended to focus around
three key areas: GCSE Mathematics course content and the two–year gap
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Enrolling and Translating: Experiences of Using ANT in an Educational Research Setting
between compulsory mathematics education and university enrolment;
mathematics/statistics anxiety (Onwuegbuzie and Wilson, 2003); and
difficulties with the teaching–learning of the quantitative material itself
(Garfield, 1995; Garfield and Ben–Zvi, 2007; Williams et al., 2008).
My research arose from dissatisfaction with several key assumptions
made by this literature. Firstly, that there is a shared understanding of what
quantitative methods are, and that this understanding is unified across
disciplines and sectors. Secondly, the prioritisation of human actors in the
narratives of the teaching–learning environments – often teachers are seen
as the only characters able to create change. Learning is characterised as a
non–problematic interaction between active teachers and passive learners,
with little reference to the role of software, infrastructure, or the
quantitative methods.
Wh ANT? What is it doi g he e?
To begin to problematize these assumptions I turned to ANT. Despite
epeatedl ei g asked i edulousl Wh ANT? my choice has remained
steadfastly simple. ANT offers a different stance on the world. It sees
everything around us as being comprised of networks of actors, or actants.
Actors can be anything, including conceptual or symbolic ideas (i.e. Mol,
2002 , that acts or to which a ti it is g a ted othe s (Latour, 1990, p.
275). Critically, all actors, human or non–human, have the same potential
agency over a network.
But actors are not only individual entities, as Callon, Law and Rip
des i e, the actor is both the et o k a d a poi t the ei (Callon, Law
and Rip, 1986, p. xvi). The agency of actors stems from their relations to
other actors in networks and their ability to construct and manipulate the
networks they are present within and constructed from (Callon and Latour,
1981). The network represents a shift away from previous hierarchical social
theories. It is a a a ge e t that has o a p io i o de elatio (Latour,
1990, p. 4) nor which exists within an enclosing aether. It reimagines
concepts of distance, borders, macro/micro di isio s. As Latou puts it the
only question one may ask is whether or not a connection is established
between two ele e ts (Latour 1990, p. 4).
This appli atio of Deleuze a d Guatta i s (1987) concept of the rhizome,
has perhaps been one of the most criticised aspects of ANT. Drawing
attention from feminist scholars who highlighted that in this imagining the
ever–present other was erased (Lee and Brown, 1994), and that these
accounts presented a grand narrative where the positionality of the
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VICTORIA M. GORTON
researcher was moved. In early ANT the network was all encompassing,
however others have since drawn attention to the multiplicity and partiality
of networks (Gad and Bruun Jensen, 2010).
Actor–networks form through a process of translation, whereby actors
make connections and establish communication (Brown, 2002). As Callon
(1986, p.
des i es to translate is to speak for, to be indispensable, and
to display. […] Successful translation quickly makes us forget its history .
Here we see that translation is not only about the bringing together of
actors, in networks, but that it is a process of transformation, where actors
are changed though their movements (Gad and Bruun Jensen, 2010), where
prior identities are manipulated, and broken. As such actors can be present
in multiple networks in different ways, simultaneously being one and
multiple.
While translation describes how entities relate to one another, actors
are brought into and positioned in a network through enrolment (Law,
2000). Enrolment is a way of facilitating the growth of an actor–network, as
Callon and Latour (1981, p.
e plai in order to grow we must enrol
other wills by translating what they want and by reifying this translation in
such a way that none of them can desi e a thi g else a lo ge .
This is not a politically neutral activity. During enrolment actors own
goals and interests may become displaced, as mutual concessions occur in
order to reach a point of agreement (Callon, 1986). As Callon and Law (1982,
p.
e plai the theory of enrolment is concerned with the ways in which
provisional order is proposed, and sometimes achie ed . This is a process
whereby new political orderings are achieved or reinforced, and through
hi h e tai a to s e o e see as the ause of the et o k s effe ts
(Murdoch, 1997). It is through this manipulation of order and prominence of
other actors that actors are able to formulate their own space–times. In
order to stabilise, or become black–boxed, actors must become enrolled in
the network, with their goals being translated, mediated, and aligned in
order to form stable actor–networks.
Overall, ANT is not just a theoretical language but a stance on how to
understand the world around us (Gad and Bruun Jensen, 2010). Influenced
by the sociology of s ie tifi k o ledge, ANT is a ruthless application of
se ioti s (Law 1999, p. 3), encouraging us to follow and trace out the
networks that are hidden or black–boxed within objects (Latour, 1994) or
debated (Besel, 2011). It reimagines just who can have power in these
networks, giving humans and non–humans equal agency, and understands
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Enrolling and Translating: Experiences of Using ANT in an Educational Research Setting
that these networks are dynamic, and constantly performed (Bleakley,
2012).
For my research ANT offered potential to bring a different stance to
research into quantitative methods teaching, giving voice to the numbers,
notation, tests, and worksheets that are involved in teaching–learning
environments in H.E.. To bring the performative turn (Thrift and Dewsbury,
2000) to this field of educational research, which was populated by flat,
caricatures of learners and teachers. ANT provided a mechanism for
challenging and problematizing the pre–existing literature on Quantitative
Methods teaching, which seemed to have ignored the central question of
what quantitative methods are, and how they are enacted.
A note on ANT in educational research
Within Education Research, ANT has had a limited uptake. In the last
thirty years, while ANT application has boomed in fields such as geography,
design, and STS, there have been a handful of studies that have used ANT in
education settings. These studies have tended to focus either on identifying
key actors that are involved in educational settings (Hamilton, 2011; Vickers
and Bailey, 2006) or in tracing out networks (Gorur, 2011; Kamp, 2012).
A ke la d a k stud i the a ea as Nespo s (1994) ethnographic
study of Management and Physics university programmes. Through
following stude ts o e e ts through these programmes Nespor
illustrates how different time–spaces are created within each discipline. In
Ph si s, the p og a
e o ga ised stude ts so io–material realities to
create strong, and exclusive within course social bonds. In comparison, the
Ma age e t ou se f a tu ed stude ts a ade i spa es. The depa t e t
building mimicked that of a corporate office and professors cultivated
particular business dress codes and behaviours, distancing themselves from
academia and prioritisi g the sepa ated usi ess o ld. Nespo s stud
represents one of the few applications of ANT into an educational research
setting which foregrounds both the actors and networks as frameworks of
power, not simply as components of a system.
Si e Nespo s text, ANT has been gradually applied to a range of
educational contexts giving rise to Fenwick and Ed a d s (2010) textbook.
Despite Mlit a s (2007) identification of the benefits of ANT over the more
popula a ti it theo , Fe i k a d Ed a d s e ai s the o ly introductory
text to ANT in educational research.
For this research, I adopted a broadly ethnographic approach to
understand the actor–networks comprising quantitative methods within
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VICTORIA M. GORTON
H.E. Social Science subjects. Data was gathered from four disciplines during
the 2014–2015 academic year within a top–ten UK University. In total, 32
interviews and concept maps were completed with staff and students, to
gain an understanding of the performances of quantitative methods within
their disciplines. In addition, 59 hours of observation was completed of the
formal teaching–learning environments (i.e. lectures, seminars/tutorials,
workshops) of 16 different modules across the four different disciplines –
economics, criminology, geography and psychology. Finally, a range of
course documentation was gathered and analysed, including material from
handouts, course descriptions, and course handbooks. All material was
coded within Atlas.ti, with these codes being used to develop network
diagrams to give a relational understanding of the codes. Alongside this,
following Latou s (2005) four notebooks, writing trials were performed to
develop and refine the understandings of quantitative methods in H.E.
Stage 1: labelling/identifying
Like Latou a d Woolga s o se e (1979, p. 41) or anthropologist
(Latour, 1999b), I went out into the field, equipped with notebook, coloured
pens, dictaphone, and identification key – ANT. In these early stages, ANT
had told me what I should be trying to spot, and, at least theoretically, how
to spot these things. The literature seemed clear that these actor–networks
were there to be seen, traced, or followed.
I had my way into this network – the courses taught that contained
quantitative methods. Given this starting point, I began struggling to recruit
participants through email lists (Meho, 2006) – meeting those actors who
would later become identified as spokespersons for the quantitative
methods, and attending the sites of performance of quantitative methods.
Yet all I was able to see was the interactions described by the very authors
whose work I was so critical of. I could not see actors. I could just see
lecturers and students.
I began interviewing staff and students, hoping that they would provide
me with a fleeting image of these actors, or networks, I did not care which.
During most of these interactions, I chose to explain my research aims
without reference to ANT. At this point, I was still struggling to explain ANT
to self, a d o ied that des i i g ANT ould lead
pa ti ipa ts
responses. I was already aware of a distance between my participants and
myself, who were often critical of my choice of qualitative methods and
wary of my role as observer – was I secretly reporting on their performance?
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Enrolling and Translating: Experiences of Using ANT in an Educational Research Setting
Explaining that yes I did genuinely believe that the t–test, whiteboard, or
ha dout, i that eek s lass had as u h, if ot o e, po e o age
over the teaching–learning environment as they did, seemed stretching
their faith too far. However, in making that choice I widened the distance
and became forced to constantly translate between the everyday world and
the ANT world. To learn to see/speak/be in the ANT world.
Both while conducting my fieldwork and when focusing on my analysis,
the easiest place to start had always seemed to be the actors. After all, so
many studies had provided lists of them in educational research contexts
(i.e. Fox, 2009), and in classic texts eade s e e ad ised to si pl follow
the et o k…o to follo the a to s (Ruming, 2009, p. 453). But my
research had never sought to follow the central actor (Quantitative
Methods) through time(–space) as these accounts often did, instead I aimed
to travel across disciplinary space(–times). In doing this, instead of gaining
insight into the interactions going on between actors I found myself
surrounded by ever–growing lists of actors, skeptical of the power any of
these actors really had in performances of quantitative methods. It did just
seem to be teachers teaching, and learners learning.
Learning the language
At this point, ANT seemed like a inappropriate theory to apply in an
educational research setting, after all it was developed to study scientists
not education. My research had none of the usual STS accessories; there
were no new or failed cyborg technologies in these lecture theatres. Apart
from labeling things as actor and drawing sketches of possible ways these
actors could be arranged in networks I had little to show for the glorious
insights I had thought ANT was going to give me.
Of course these early problems were not just a result of my choice of
theoretical framework. Researchers have long called attention to the
difficulties of building rapport with participants (Clarke, 2006), of being an
insider/outsider (Dwyer and Buckle, 2009), of acting the researcher (Mulhall,
2003), and of conducting research with more powerful elites (Campbell,
2003).
In working with ANT, however, I had to become enrolled into it. I had to
displace my own prior understandings of the world to see and think not in
terms of people, but of actors. I had to learn to follow its order of how the
world is. To use its labels. To learn to translate into its language.
He e, e, as esea he s, a e ANT s esea he s. We ust e o e
enrolled into it. It has the power over us by providing a language and
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VICTORIA M. GORTON
theoretical model of the world. But simply labeling the world as ANT sees it
is not doing ANT. At this stage ANT was simply a tool for describing the
world, but ANT is not just about describing the things in the world according
to labels. Afte all, as Latou sa s, a good ANT account is one where all the
a to s do so ethi g (2005, p. 128).
Stage 2: mapping power/action
By this point I had begun to identify human, and more importantly in my
case, non–human actors. Yet I felt I was simply reproducing stories that had
already been told. In one meeting when asked by my supervisors how I felt
about the piece I had written I could only com e t that it still as t ANT
e ough . To try to remedy this, I started, in desperation, retracing my steps
through the literature searching for what was ANT enough.
It was at this point, roughly two and a half years in, that I found other
researchers uttering discontent with ANT (Hitchings and Jones, 2004). They
clarified what I had begun to suspect while re–reading classic ANT texts,
namely that these accounts were presented with almost no reference to
methodology – in Laboratory Life (Latour and Woolgar, 1979) the reader is
furnished with two paragraphs on the subject. But in contrast to those trying
to critique ANT, Hitchings and Jones went further to hypothesize reasons for
this methodological silence. Reasons included: a greater interest in the
theoretical or philosophical contributions of the work; the use of
ethnographic methods, which were commonly methodologically
underdeveloped; and favoring narrative styles of reconstruction which
foregrounded new entities and backgrounded the author.
Revisiting my own data I saw that the accounts I was producing were not
ANT e ough because they were reproducing pre–existing understandings
of the power dynamics within quantitative methods teaching–learning. I was
ticking things off from the identification chart but doing no more. I was not
translating or enrolling ANT, into my own research.
In focusing on what actors and networks there were, I had overlooked
the power dynamics of these networks, or to use Latou s ph asi g, I had
o e looked the sort of action that is flowing f o o e [a to ] to the othe
(2004, p. 64). I began to trust that these actors did have equal potential
agency over one another, and more importantly that non–humans could
have more power than human actors. That quantitative methods were not
always a passive actor there to be learnt. In certain situations quantitative
methods were enrolling lecturers to talk about them in specific ways. In
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Enrolling and Translating: Experiences of Using ANT in an Educational Research Setting
others, worksheets were enrolling both lecturers and students into shared
performances of doing quantitative methods (not simply learning), and that
different disciplinary learning performances were (re–)producing different
quantitative methods research ontologies. Points I was able to discuss with
curious participants in later interviews, narrowing the distance I had created
earlier in my research.
Learning to think in different directions
This shift was not, as is often presented in the literature, a clear seeing of
the actor–networks. Instead this process involved a messy process of
looking at my data in different directions. In my early writing/thinking I had
started from the point of those actors that drew the most attention – the
lecturing staff, the students, the computers – and worked my way around
network diagrams linking actors together. But as Laurier and Philo explain
ANT is about bringing other entities out f o a shado do ai (1999, p.
1056). It is about making all the actors work, not just those that are the
most visible.
One of my first moments of getting ANT to work for me was realizing
that in the narratives I was producing, little reference was made by teachers,
learners or in the teaching–learning interactions to the raw data that these
quantitative techniques were applied to. The techniques themselves were
controlling the teaching–learning environments and enrolling staff and
students into producing understandings that these techniques were what
quantitative methods were all about. Similarly, in considering that, as in
Latou s (1993) Pasteur, actors often enroll other actors as spokespersons, I
was forced to retrace my understanding of power in the classroom: What if
teaching staff were not the ones in control? What if they were simply
spokespersons for other actors, namely the quantitative methods?
In re–assigning power in the networks I had mapped I was enrolling ANT
into my research setting. After struggling to learn the language I was now
able to translate ANT into my own actor–networks, and to create an
engaging narrative (Latour, 1988) that met my aims instead of reproducing
the narratives of surrounding quantitative methods education literature or
the narratives of ANT about the world around us.
Concluding thoughts
I started by stating that I did not want to travel back in time, that I had
inadvertently become positioned as doing retro–ANT, whilst feeling I was
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VICTORIA M. GORTON
simply trying to do ANT. Yet there is something retro or vintage about this
tale. An appreciation that the benefits of ANT remain unchanged no matter
what the research setting. It has an ability to transform our understanding
of situations in new and unexpected ways. These simple terms, actor,
network, enrolment and translation, represent some of the theoretical
standpoints/sensibilities ANT has given, and continues, to give us.
However, these terms, and ANT, do not do the research for us. As Latour
(2004, p. 62) puts it: it does not say anything positive on any state of
affai s . This account has traced through the experience of a novice
researcher applying ANT to a research setting for the first time. I have
characterised two stages in my relationship working with ANT: one of
translating and being enrolled by ANT and another of translating and
enrolling ANT.
In writing this paper I have tried to provide a relatable account of
working with ANT, including the difficulties of learning a new language and
translating that language between different actors, which can be especially
difficult with participants who are resistant to the agency of non–human
actors. These are difficulties that, whilst almost universally experienced, are
all too easily forgotten or excluded in the reporting of our research.
This process is not unique to working with ANT. However, few theories
give a framework that can be reapplied to themselves to help understand
the process of working with them. This potential re–application of ANT to its
own research studies nonetheless remains limited. There are still few
accounts of experiences of working with ANT, and in those that do the
agency of ANT itself as an actor can be overlooked. Here I have drawn
attention to the fact that at I – the researcher – was not the only actor in
this research, that ANT – amongst other actors – were also active actors
enrolling me into their own networks, often without my awareness.
While the e is a g o i g se se of isis i STS a d i easi g a a e ess
for the need to create change we should be careful not to abandon ANT as it
continues to offer new insights across a range of research settings.
Nonetheless this retro–ANT should be aware of the agency of other actors in
its methodological discussions.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Semiotic Machines: Portrait of an
Actor–Network as a Pushdown Automaton
Francesco GALOFARO*
Free University of Bozen–Bolzano
We will apply the notion of script – Akrich and Latour (1992) to the design
of a pushdown automaton representing the relation between a network of
both human and not human actors in two different restaurant cars, analysed
on the basis of their ethnographic description. The language computed by the
automaton will be the program of the network. Thus, an actor network will
appear as a semiotic machine, made of both organic and not–organic
apparata. However, one should ask what kind of algorithms govern social life
(finite, indeterministic, stochastic automata… : the pushdo auto ato is
only a particular case of semiotic machine, a form of rationality
superimposed by the analyst to a largely undetermined object with the goal
of explaining the articulation of its meaning. This naturally poses the question
of the relation between an actor network and the observer–analyst. Values
matter only in front of an instance according to which they matter –
Marsciani (2013).
Keywords: Script; semiotics; abstract machine; crisis; program of action
Introduction
To what extent ANT can be considered useful nowadays? According to
Mattozzi (2006) there are two ways in which ANT could be improved. ANT
should be applied to the interaction between technical objects, human and
not human actors in everyday life, not only to the reconstruction of the
social and cultural conditions which explains their development and
diffusion. Furthermore, the dialogue between ANT scholars and semioticians
should be kept alive, since Akhrich and Latour derived many notions and
their relational epistemology from generative semiotics.
*
Corresponding author: Francesco Galofaro | e–mail: francesco.galofaro@polimi.it
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FRANCESCO GALOFARO
For these reasons, we will apply some ANT kernel concepts to a case
study – the restyling of a restaurant car in fast trains – to represent conflicts
and solutions which emerge when an object is observed in the world of life
(Lebenswelt). In this perspective, the complex of the technical object and its
script can be seen as a semiotic machine, producing meaning, whose
peculiar program is reconstructed by the analyst when describing a technical
artefact. By doing so we hope to show how ANT can be useful to establish a
fruitful relation between generative semiotics and the machinic turn in
post–structuralism – Deleuze and Guattari (2004b).
Kernel notions
During the analysis we will refer to some ANT notions which are defined
in Akrich and Latour (1992). We start from the notion of Crisis : any
dispositive prescribes or forbids something to other actors (prescription;
proscription; affordances; allowances). The identification of a crisis is the
condition which allows the authors to reconstruct the script inscribed into
an object: every object implies a conflict with human and not human actors,
which react subscribing or de–inscribing themselves from the programmed
relations of the dispositive. The conflict opens a space (a meaningful space)
for mediation and tactics. The script , inscribed in the object, consists of the
possible roles, actions, and rules of interaction between the technical object
and the network of human and not human actors in which it is inserted. We
will describe this script as a hierarchical, indented list of programs of action,
using the notation proposed by Marsciani and Zinna (1992), slightly
simplified to our purposes. In this perspective, the technical device plays
often the role of an (anti–)sender in an (anti–)program of action: the
technical device is responsible for the conjunction/disjunction between the
subject and one or more modal values which modify the action – on the
same line, cf. Deni (2002). These modal values can enter into conflict –
Greimas (1983) – along four dimensions: what the subject wants do (will),
what the subject has to do (duty); what the subject knows how to do
(knowledge); what the subject can do (power). The result can be the failure
of the action, because every program of action can be seen as a canonical
chain of modal presuppositions: if the subject wants to do something, then
the subject must be able to do it; if the subject is able to do something, then
the subject must have acquired knowledge on how to do it; finally, if the
subject has acquired knowledge on how to do something, the subject must
have wanted to do it or must have been obliged to do it (fig.1). Let us say
that a certain technical artefact does not transfer to its user the proper
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Semiotic Machines
knowledge on how to operate. Then there will be a conflict between what
the user has to do to properly interact with the object, and what it knows
about the object (duty/knowledge). Consequently, there will be a second
conflict which involves power, because a lack of knowledge will not allow
the user to be able to perform the action. Finally, the performance fails.
Figure 1 The canonical chain of modal presuppositions of a program of action.
How to describe an actor–network?
Many studies in ANT represent actor networks as graphs whose nodes
identify actors, linked by a relation of proximity . Such kind of
representation is somehow misleading for different reasons. First, it gives
the impression that the nodes of the net have a positive, independent
existence, whereas, according to ANT, both the technical object and the
actors are created by the relations established in the network. Second, the
relation of proximity seems static: it does not consider the transformations
which are typical of Latour's ontology of becoming. According to Latour's
perspective, we can't take for granted the stable identity of object through
time – Latour (1998). It is important to notice how technique is a regime of
enunciation , or, later, the meta–mode of existence – Latour (2013) –
which confers endurance to other regimes. Consequently, there will be a
moral technique, a legal te h i ue … Fi all , this ki d of g aph does ot take
in account conflicts (crisis), inscriptions, subscriptions, de–inscriptions. In
other terms, we need to work on the representation of scripts. For this
easo e ill use G ei as notation to formalize programs of actions in a
precise way, so that this formal language can be interpreted by an
automaton, a notion we borrow from formal language theory. This could be
useful for both theoretical and practical goals, which we are going to discuss
later on. First we need to test this research program on a complex technical
object: the restaurant car in fast trains.
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FRANCESCO GALOFARO
Fast trains
The introduction of fast trains in Italy changed the usual interior design
of the passenger cars, with interesting consequences on the sub–programs
of action which compose the main program train ride . Many of these have
been analysed in a seminal work by Michela Deni (2002), which compared
the old Espresso train with newer models such as the ETR 480 and the ETR
500. Basically, the space of the Espresso passenger cars was subdivided in
compartments, allowing up to six persons to sit down, connected by a
corridor. In newer fast trains, the space is open and connected by a central
corridor. Deni describes the opposition between the two morphologies as
/closed//public/ space Vs. /open//private/ space. As a matter of facts, in a
compartment the six passengers can speak and interact because they can
look at each other and the environment is quite, whereas the new
disposition make uncomfortable to turn toward the neighbour and the
environment is very noisy. The change could be seen as a turn from the
stagecoach to the airplane model. At the same time, the old model, which
presented many advantages according to Deni, survives in the 'salotto'
formula, at the executive level of service of NTF train 'Italo' offering four
seats per compartment. Many issues affected the 'airplane' design of fast
trains: the elimination of the pedal–mechanisms that allow users to avoid
the use of the hand in the toilets; the institution of new codes – Eco (1976) –
aimed to explain how to open the doors and to use the toilet devices, which
had been solved with a redundant and even misleading use of icons, buttons
and writings. Furthermore, it worth noticing how a train ride could be really
boring: in those trains there was no individual electrical sockets, since
electronic devices were not still widespread. After the publication of Deni's
work, some issues were fixed: in newer trains we can observe the
stabilization of the code of the icons; the radio sockets disappeared and
were substituted with electrical sockets, involving conflicts between
different programs of action – to phone; to work; to hear some music; to
watch a movie; to sleep. Quiet cars were instituted to differentiate the
functions of the train spaces. They are disappearing in Italy, where the
service is offered at the executive level of service, but they are still in use in
other European countries: for example, in Poland user can choose the quiet
car at the business level. New cognitive spaces appeared in form of displays,
providing information such as the actual speed, the next station, some
news, and corporate advertising. Obviously, the institution of programs of
actions involve new crisis and conflicts. In order to analyse this dynamics, we
will focus on the evolution of the restaurant car, basing on ethnographic
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Semiotic Machines
observation and using the instruments of ANT and Semiotics as a set of
research questions to pose to the observed service.
Restaurant cars
Unfortunately, Michela Deni did not analyse the restaurant car of the
ETR 500 in the late '90. We have been able to find only some photographs,
which do not allow us to use an ethnographic method. However, in those
years, the space was subdivided into two zones (bar and restaurant). The
restaurant car was accessible only during meal times. It was necessary to
book and the service was organised in two turns. The choice of the menu
was narrow and expensive. In the bar zone there was the presence of some
dedicated spaces, in which customers could eat standing on foot. Later on,
as we will see, the service evolved in the direction of the bistro: comparably
cheaper, featured by moderately priced simple meals and by the continuity
of the service. In the present paper we will consider two different fast trains:
the ETR 485 (Frecciargento) and the ETR 610, both designed by Giugiaro.
The first is a restyling of the ETR 480, dating back to 2005; as the second is
concerned, we observed the polish version, dating back to 2007.
ETR 485
The restaurant car of the ETR 485 frecciargento offers two services: bar
and bistro. To keep separate the two programs of action, the inner space
shows a topological opposition /centre//periphery/ (fig. 2) Considering the
car as a segment, the two extreme regions are occupied respectively by the
bistro zone and by the bar zone; the central part of the car is occupied by
the kitchen and by a narrow corridor which links the bar and the bistro. A
door allows the waiters to enter the kitchen from the corridor. There are not
tables in the bar zone: customers can eat their meals standing on foot at the
bar counter. In theory, during meal times the tables of the bistro are
reserved to bistro customers; in practice, as we will see, this does not
happen due to a crisis of the two programs of action. A huge crowd comes
into view in the small spaces of the bar zone: ordering dishes becomes
difficult since the bar counter is occupied by people consuming their meal.
Since the bistro zone is usually less crowded, the barman invites customers
to occupy those tables. A risky operation when carrying food and drinks,
since the two zones are linked by a long, narrow corridor which is used by
the waiters too. This way, the rule which forbids the bistro zone to the
customers of the bar is violated. Furthermore, the described topology
forbids the cooperation between the barman and the waiters, separated by
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FRANCESCO GALOFARO
a long corridor. Ethnographic observation shows how customers that want
to eat at the bistro have to order meals at the bar zone, even if there are
menus in the bistro zone.
Figure 2 The structure of the space in the ETR 485 restaurant car (Frecciargento).
The picture has been generated with Sketchup (www.sketchup.com).
ETR 610
The restaurant car of the ETR 610 presents a reversed disposition of the
corridor and the bar: the bar becomes central, and it communicates with the
bistro zone (fig. 3). Furthermore, the bar has its own tables, that allow
customers to eat standing on foot. The bistro zone is smaller in comparison
to the one in use in the Italian ETR 485. The reversed position of the bar
counter allows the cooperation between the barman and the waiters, and
customer sitting in the bistro zone can order meals directly to the waiters.
The spaces are not crowded. The disposition of the space is more functional,
but there is also a cultural element which has to be considered: in Polish
culture it is not a rule to eat at meal time : since restaurants are always
open during daytime and customers can eat when they prefer to do it. From
a deontic point of view, we could formulate the different programs of action
in this way: (IT) it is compulsory to eat at mealtime; (PL) it is allowed to eat
outside of mealtime. To resume the connection between topology and
functions with an homology, we can write:
/connectedness/ : /not–connectedness/
= /programmed actions/ : /not–programmed actions/
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Semiotic Machines
In other terms, the connections between the bar and the bistro zone in
the ETR 610 allows to execute the programmed interactions between the
involved actors, while the not–connected topology of the ETR 485 causes
the formation of crowds, the violation of usual rules, and eventually allows
the regimes of interaction called accident and adjustment by Eric
Landowski (2006).
Figure 3 The structure of the space in the ETR 610 restaurant car (Polish version).
The picture has been generated with Sketchup (www.sketchup.com).
The program of action of the restaurant car
Mattozzi and Piccioni (2012) demonstrated how Greimas' notation can
be useful to action programs inscribed in technical objects. We consider an
enunciate (E) in a program of action (AP) as state of conjunction (+) or
disjunction (–) between a Subect (S) and an Object in which a positive
(euphoric) or a negative (disphoric) value is invested (Ov). The junction is
realized by a Sender (D).
Ei : Di → Si ± Ovi);
The index (i) identifies the position of the enunciate in the hierarchy of a
complex program of action, consisting of base–enunciates which can be
analysed in simpler use–enunciates. The conjunction or disjunction can be
realised by an anti–Sender (D) when we represent an anti–program of action
– Akrich and Latour (1992):
Ej : Dj → Sj ± Ovj);
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FRANCESCO GALOFARO
We can represent the AP to eat at the restaurant car in the two
situation of the ETR 485 and 610 as follows (table 1–2). In the ETR 485 (table
1), the topology of the space let the traveller be in disjunction from power
(E1) because of two reasons: (E1.1) the absence of tables let the traveller be
part of a crowd; (E1.2) the access to the bistro area is forbidden. An
accessory enunciate (E1.2.1) shows how the same topology also disjoints the
waiters from the power (e.g. to serve properly the bistro area).
Table 1 ETR 485 (at meal time).
E1:D1→ (S1– Ov1);
E1.1:D1.1→ (S1.1+ Ov1.1);
E1.2:D1.2→ (S1.2+ Ov1.2);
E1.2.1:D1.2.1→ (S1.2.1– Ov1.2.1);
D1 = D1.2.1 = Space topology (+/– connected);
D1.1 = presence/absence of tables;
D1.2 = bistrot area;
S1 = S1.1 = S1.2 = traveller;
S1.2.1 = waiter and barman;
Ov1 = Ov1.2.1 = /power/;
Ov1.1 = /crowd/;
Ov1.2 = /prohibition/;
If we have a look at the modal values involved, it becomes clear that
there is a conflict between duty (the prohibition to access the bistro area)
and power (the su je t a t eat). We expect that a different solution can
solve the conflict. In fact, in the ETR 610 (table 2), the reversed topology of
the space acts as a change of sign: the anti–program of action becomes a
program of action, disjunctions become conjunctions and vice–versa, and
every anti–sender turns into a sender.
Table 2 ETR 610 (Polish version).
E1:D1→ (S1+Ov1);
E1.1:D1.1→ (S1.1–Ov1.1);
E1.2:D1.2→ (S1.2–Ov1.2);
E1.2.1:D1.2.1→ (S1.2.1+Ov1.2.1);
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Semiotic Machines
The program of action and its formal language
If we consider the enunciates which compose the program of action of
the restaurant car and the corresponding anti–program, they share the
same structure (tables 1 and 2). Since we deal with enunciates of two kind
(conjunctive/disjunctive), we can assign a letter to each enunciate of the
program of action, as it is shown in the next table:
Table 3 The table assigns a letter of the alphabet to each enunciate, distinguishing
between conjunctive and disjunctive ones. See tables 1–2.
Enunciate
E1
E1.1
E1.2
E1.2.1
Conjunctive
a
c
e
g
Disjunctive
b
d
f
h
The structure of the program of action represents a syntax which allows
us to combine the symbols: we deal with a simple formal language, which
consists of two allowed strings: 'b–c–e–h' and 'a–d–f–g'. Each symbol
represents a transformation between couples of states (disjunction,
conjunction). Each transformation changes the sign of the state or leaves it
unchanged. The set of the states represents the semantic space of the
restaurant car.
Introducing Galaxy, the pushdown automaton
We can represent the action program as a particular abstract machine: a
pushdown automaton provided with a simple form of semantic memory –
see Quillian (1968); Eco (1976: 121–125) – in form of a stack which allows
the automaton to memorize the sign (conjunction, disjunction) of the last
transformation. Every new information is memorized on top of the stack
starting from the initial symbol Z, which simply marks the beginning of the
memory. We will call it Galaxy (fig. 4 and table 4).
Given a string of symbols belonging to the language L, starting from the
initial state q0, Galaxy:
1) reads a symbol of the language;
2) reads the last symbol stored into the semantic memory;
3) effectuates either one of these operation on the memory or both:
3.1) it pushes (i.e. adds) a symbol on the top of the stack;
3.2) it pops (i.e. wipes out) a symbol from the top of the stack;
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FRANCESCO GALOFARO
4) changes its internal state.
Figure 4 The pushdown automaton Galaxy accepts the string corresponding to the
program of action of a restaurant car (a–d–f–g), while it gets into the trap
state q4 while it reads the corresponding anti–program of action (b–c–e–
h). The automaton has been designed with JFLAP (www.jflap.org).
Table 4 The symbolic repertoire of the pushdown automaton Galaxy.
Language L: {a, b, c, d, e, f, g, h};– see table 3.
Semantic memory M: {Z, P,N};
Z = initial symbol;
P = conjunction;
N = disjunction;
Empty string: {λ}
Space of the states S: {q0, q1, q2, q3, q4}; initial and final state: {q0};
Each enunciate of the program of action is represented by an arrow
connecting two states and by a triplet of symbols:
x, Y; Z
This means: if the symbol that Galaxy is currently reading from the input
string is x, and the current element memorized on the top of the stack of the
semantic memory is Y, then Galaxy has to replace Y with Z before moving in
the e t state poi ted the a o . I pa ti ula , if ) = λ, Gala si ply
pops the last symbol Y from the memory; if Z = P, Galaxy pops the last
symbol Y from the memory and pushes the new symbol P (it replaces Y with
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Semiotic Machines
P). If, at the end of the input string, Galaxy reaches the final state with an
empty memory stack, then the string is accepted.
Let us see how Galaxy interprets the input string is 'a–d–f–g',
corresponding to the program of action of the ETR 610. Beginning from q0,
the first instruction of Galaxy is an arrow connecting q0 and q1. On the
arrow there is the instruction:
a, Z; P
This means: if the current symbol of the string is a, and the symbol
stored in the memory is Z, then pop Z, push P, and move into the state q1.
The first symbol of the string is in fact a, and the symbol which marks the
beginning of the memory is Z, so the automaton substitutes Z with P in its
memory and enters the state q1.
Thus, ta le Gala eads E : D → S + O a d i te p ets it as a
conjunctive enunciate. In q1 the input symbol d matches the symbol
currently stored in its memory (P), as it is required by the instruction:
d, P; N
Thus, Galaxy replaces P with N, interpreting d as a disjunctive enunciate,
then enters in the state q2. The next symbol is f, and it matches the
instruction:
f, N; N
Galaxy recognizes f as a disjunctive enunciate, and leaves the memory
unchanged. Now it is in q3 and it reads the symbol g, which matches the
instruction:
g, N; P
Thus, Galaxy reaches the state q4. Now the input string is over, i.e. the
input corresponds to the empty st i g λ. I
e o Gala fi ds the s
ol
P: so the automaton pops P without substitutions, and reaches the final
state with an empty memory stack: the string is accepted. The reader is
invited to see how Galaxy interprets the string 'b–c–e–h', and to verify how
it reaches the state q4, entering a loop. The state q4 acts as a trap state: this
way we represent the result of the anti–program of action.
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FRANCESCO GALOFARO
Discussion
A descriptive approach in terms of automata theory seems promising:
automata are flexible graphs, and can be extended – if needed – to describe
subprograms in detail. Though our automaton shows a really limited
semantics, it can be extended – enriching its semantic memory – to other
values, such as the modal dimensions of conflict (will, duty, knowledge,
power). In this discussion, we will address some basic questions on the
relation between our automata and generative semiotics, with Deleuze and
Guattari's work on abstract machines, and on the practical goals of the
proposed formalism.
Automata and generative semiotics
It is possible to ask to what extent our formalism is coherent with the
post–structuralist approach typical of both ANT and semiotics. First, it is
theoretically founded in Greimas and Courtès (1979). If we consider the
entry Algorithm , the authors write that o ple a ati e p og a s […]
can already undergo an algorithmic formulation . According to them, the
kernel notion of Transformation (of meaning) can be algorithmic, and the
Automaton is simply the neuter subject of the algorithm:
The automaton is then a semiotic domain constructed like a
simulacrum of the programmatic doing and can be used as a model
either for the human subject carrying out a reproducible scientific
activity, or for the construction of a machine.
These semiotics foundations have been proven useful to build–up new
sociological perspective on technical artefacts, such as ANT.
The machinic turn in post–structuralism
Recently, different semiotic scholars draw a relation between semiotics
and Deleuze's philosophy. As Design theory is concerned, we already named
Alvise Mattozzi. To quote only some authors, Federico Montanari (2012)
proposed to renew the interest of semiotics toward matter; Alessandro
Zinna (2012) founded its notion of semiotic formation on Deleuze and
Guattari's (1994) classification of knowledge; in Cinema theory Nicola Dusi
(2015) found a relation between figurality and Deleuze and Guattari's
(2004b) notion of diagram. What we are proposing is a different link
betweeen generative semiotics and the machinic turn in post–structuralism.
In particular, we make reference to the notion of Desiring machine –
Deleuze and Guattari (2004a) and to the one of Abstract machine – Deleuze
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Semiotic Machines
and Guattari (2004b). The chain of transformation of a desiring machine,
which produces subjects as waste products, can be compared to the
canonical, algorithmic transformations of Greimas and Courtès' narrative
trajectory – see Galofaro (2016). The notion of abstract machine defined by
a diagram , is opposed to concrete devices and their program . The
author's example concerns Chomsky's generative grammar, which is not
enough general to be considered an abstract machine. According to the
present paper, every social object and every network which can be
described in terms of programs of action and scripts can be considered as a
concrete device . On the other hand, the formal means we use to describe
these programs, the relational oppositions Sender/Reviever; Subject/Object;
conjunction/disjunction; relation/value; the conflict between modal
dimensions; state/transformation; automaton/algorithm; recording
head/semantic memory represent the condition of possibility of social
devices and of their programs: they are the clockwork of the abstract
machine. In the notion of abstract machine and diagram we see the
potential of a new kind of transcendental foundation of meaning, because it
is completely anti–subjectivist. Working on Husserl's cartesian meditations,
Marsciani (2012) concludes that the transcendental conditions of meaning
are not the categories of a kantian subject, but an intersubjective network
of relations. We propose to compare these interubjective relations to
Deleuze's machines .
The principle of observation
Our pushdown automaton shows many limitations. Galaxy is finite and
deterministic, it has a weak computational power, it does not take in
account every activity allowed by the train restaurant, from work relations
to flirts, from chess games to murders and so on. However, we want to
propose a principle of observation : it is not possible to describe
mechanically every action allowed by a particular object without observing
it. Description implies observation through ethnographical means. It is not
possible to foresee a complete, finite list of the virtual programs inscribed in
a space whatsoever. All meaning is observed meaning. This is a consequence
of the principle of inherence, proposed by Marsciani (2013), according to
which meaning is always in view of an observation point, a position, a not–
necessarily human instance.
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FRANCESCO GALOFARO
Observation and semio–technique
Obviously, when describing complex objects such the restaurant cars, we
are superimposing this form of rationality to them: a semio–technique
which consists of Greimas' metalanguage, Latour notions, and automata
theory. However, even applying a different model of machine, such as a
Turing machine, an analogic machine, a stochastic automaton, we'd have
the same superimposition of a (more complex) form of rationality. If we
choose a simpler automaton, this is only for reasons related to an evaluation
of relevance. Relevance is never an objective feature; it expresses a relation
between the object and an observer, which does more than describing the
object in a neutral way, By answering to a research question through its
categories, by actualising some virtual qualities of the object and by
neutralising some others, the analyst determines its meaning applying his
conceptual instruments as a semio–technique . According to our principle
of observation, this cannot be avoided: before observation, meaning is
undetermined.
Further researches
A scientific improvement comes for sure from a formal, precise notation
of the transformations. Considered as the program of an automaton, the
script and the crisis become clearer and can be criticised and modified by
the scientific community. Besides that, a second advantage is represented
by the possibility to work on the scripts of conflicting objects, such as the
case of the ETR 485, modifying their programs in an analytical way. This will
be useful to those designers who aim to solve the conflicts related to objects
to improve them, finding new solutions.
References
Akrich, M. and Latour, B., (1992) A Summary of a Convenient Vocabulary for
the Semiotics of Human and Nonhuman Assemblies. In Bijker, W.E. and
Law, J. (eds.) Shaping Technology / Building Society. Cambridge: MIT
Press.
Deleuze, G. and Guattari, F. (1994) What is Philosophy. New York: Columbia
University Press.
Deleuze, G. and Guattari, F. (2004a) Anti–Œdipus: Capitalism and
Schizophrenia. London and New York: Continuum.
Deleuze, G. and Guattari, F. (2004b) A Thousand Plateaus. London and New
York: Continuum.
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Deni, M. (2002) Oggetti in azione. Milano: Franco Angeli.
Dusi, N. (2015) Contromisure: trasposizioni e intermedialità. Udine: Mimesis.
Eco, U. (1976) A Theory of Semiotics. Bloomington: Indiana University Press.
Galofaro, F. (2015) Programmare e punire: semiotica del rapporto uomo–
macchina. La Deleuziana, 1, 91–106.
Galofaro, F. (2016) Schizofrenia meccanica: come de–programmare le
macchine sociali. Etica & Politica/Ethics & Politics, 18 (3), 201–220.
Greimas, A.J. (1983) Du sens. 2. Paris: Seuil.
Greimas, A.J. and Courtés, J. (1979) Sémiotique: dictionnaire raisonné de la
théorie du langage. Paris: Seuil.
Landowski, É. (2006) Les interactions risquées. NAS, Nouveaux Actes
Sémiotiques, 101–103.
Latour, B, (1998) Piccola filosofia dell'enunciazione. In Corrain, L. and Basso,
P.L. (eds.), Eloquio del senso: dialoghi semiotici per Paolo Fabbri. Milano:
Costa & Nolan.
Latour, B. (2013) An Inquiry into Modes of Existence: An Anthropology of the
Moderns. Harvard: Harvard University Press.
Marsciani, F. (2013) Soggettività e intersoggettività tra semiotica e
fenomenologia. In Leone, M. and Pezzini, I. (eds.), Semiotica delle
soggettività. Roma: Aracne.
Marsciani, F. and Zinna, A. (1992) Elementi di semiotica generativa. Bologna:
Esculapio.
Mattozzi, A. (ed.) (2006) Il senso degli oggetti tecnici. Roma: Meltemi.
Mattozzi, A. and Piccioni, T. (2012) A Depasteurization of Italy? Mediations
of Consumption and the Enrollment of Consumers within the Raw–Milk
Network. Sociologica, 3. [Online] Available at:
http://www.sociologica.mulino.it/doi/10.2383/72702 / [Accessed:
February 10th, 2016].
Montanari, F. (2012) Between Trees, Webs and Mirrors. Dimensions of
Immanence and a Critical Poststructuralist Proposal. E/C. [Online]
Available at: http://www.ec–aiss.it/ [Accessed: December 10th, 2016]
Quillian, R. (1968) Semantic Memory. In Minsky, M. (ed.), Semantic
Information Processing. Cambridge: MIT press.
Zinna, A. (2012) Les formations sémiotiques. Versus, 114, 127–147.
433
434
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Engaging with the Concept of the
Script in Industrial Innovation Studies – or
how Retro–ANT is Perfect but not Enough
Judith IGELSBÖCK*a
a Technische
Universität München
This paper engages with the concept of the script to make sense of the
ways in which industrial innovation is performed. The starting point is the
impression that companies in different sectors innovate in a similar fashion.
The organization of innovation processes thus seems to follow specific
recipes, suggesting who is supposed to innovate, when, where, and how.
Drawing on the concept of the script as developed by Akrich, these recipes
are analytically captured as innovation scripts . The paper argues that
empirically carving out innovation scripts in a variety of industrial
organizations and fields, allows for an understanding of a potential
isomorphic character of innovation across diverse industries. It also provides
insights on where the ideas of how to innovate come from, how they
circulate, and how they manifest – or put differently – how contemporary
industries learn to innovate. In a subsequent section, this paper lays out how
retro–ANT is a perfect starting point for making sense of the dynamics of
homogenization and normalization in contemporary industrial innovation but
wants to be complemented by modes of intervention that deal with
questions of responsible innovation in a way such that prevalent ideas of
innovation can be challenged, and alternative innovation scripts brought into
existence.
Keywords: Innovation scripts; isomorphism; intervention; agents of change;
industrial innovation studies
Introduction
Innovation is one of the key terms describing change in contemporary
societies (also beyond the spheres of industry). Innovation is more than
*
Corresponding author: Judith Igelsböck | e–mail: judith.igelsboeck@tum.de
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JUDITH IGELSBÖCK
descriptive, however. It has turned into an imperative: desired, wanted,
needed (see e.g. Hutter et al., 2005). Back in 1984, Der Spiegel anticipated
that innovation would develop into a miraculous power (Der Spiegel,
1984). It has not always been like that, however. Historically, the meaning of
innovation has undergone a transformation process, as Godin (2015, p. 223)
points out: Innovation is no longer seen as subversive to the social order,
but simply opposed to traditional ways of doing things. While sociologists of
the early twentieth century still define innovation as negative, the
representation changes completely in a few decades. The deviant is now the
conservative.
Nowadays, every industrial organization seemingly wants to be
constantly innovating. But not only that. Also, the ways of innovating are
very similar. No matter which branch, which organization – it does not even
have to be industry – there seems to be a rather constant ensemble of
(human and non–human) actors that come into play. As related to
innovation governance, there is a bunch of buzzwords repeatedly used, such
as agile , lean , open innovation , and not to forget disruptive innovation .
Similarly, Silicon Valley seems to widely act as the place to get inspired by
when seeking innovation. How is this possible despite different challenges
that lie ahead of industries, the places in which they are located, or the kind
of innovation intended?
We could relate this impression to what has been framed as
institutional isomorphism , as developed by a group of scholars in
organization studies to make sense of the dynamics of homogenization with
regard to the establishment of organizational structures and cultures, such
as forms of bureaucracy within organizational fields (see e.g. DiMaggio and
Powell, 1983). Institutional isomorphism is regarded as a practice of dealing
with uncertainty and considered to be effective with regard to an
organization s legitimacy, stability, and survival prospects (see e.g. Meyer
and Rowan, 1977). DiMaggio and Powell identify three modes of
isomorphism: coercive, mimetic and normative. Since innovation is not only
characterized by a high level of uncertainty, but also closely related to
creativity and originality, or to the idea of breaking routines (see e.g.
Reckwitz, 2016), institutional isomorphism might be surprising in the
context of innovation processes. Enrique Dans (2014) would even suggest
that isomorphism is the greatest enemy of innovation. Put less
dramatically, to standardize and normalize innovation in an isomorphic
manner, seems to contradict its very idea. I want to take this tension as a
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Engaging the Concept of the S ipt i Industrial Innovation Studies
starting point for a systematic empirical study of the ways to innovate. And
this is where the retro–ANT concept of the script comes in.
Turning to innovation scripts
I tentatively define innovation scripts as recipes that suggest who is
supposed to innovate where, when and how – or by means of which
innovation tools . Employing innovation scripts is a way of making sense of
innovation performances, or put differently, innovation in the making . I
thus follow the call from Akrich, Callon and Latour (2002a, p. 191) to open
the way to a theory of innovation which is closer to the actors by
restor[ing] innovation in the making without intervening in the explanation
of those elements which are unknown until the end of the process. In so
doing, this framework contrasts with the bulk of management literature,
which tends to walk into the trap of retrospective explanation (ibidemem).
I build on what Akrich (1992) has characterized as the prescriptive
dimension of scripts: innovation scripts prescribe who is to be considered a
relevant actor or which tools should be used to innovate. [Scripts] define a
framework of action together with the actors and the space in which they
are supposed to act (Akrich, 1992, p. 208). In this sense, scripts can be
understood as normalizing and standardizing innovation processes, and
operate as ordering devices (Suchman, 1987). Emerging as endogenous
resources for ordering from within , plans, scripts and other ordering
devices are woven intricately into the fabric of everyday activity (Suchman,
1987, p. 295). This defi itio is ot fu da e tall diffe e t f o Ba le s
(1986) conception of scripts as eha io al g a
a s that i fo a setti g s
everyday action (p. 84) and his idea that scripts lie in between [f]lows of
ongoing action and a set of institutionalized traditions or forms that reflect
and constrain that action (p. 80).
Akrich, however, leads us to yet another characteristic of scripts, namely
their incompleteness . Applying a script necessarily requires the effort of
improvisation which in turn attributes power to the actors performing a
script. To adopt is to adapt , as Akrich et al. (2002b, p. 208) suggest. Akrich
(1992) calls the adoption process of a script de–scription . This can be
related to the fact that scripts can never be more than heuristics or proto–
scripts (see e.g. Gioia and Poole, 1984). As compared to other sorts of
scripts, innovation scripts might be specific regarding their de–scription
processes. Innovation by definition is created by instability, by
unpredictability which no method, however refined, will manage to master
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JUDITH IGELSBÖCK
entirely (Akrich et al. 2002a, p. 195). In order to qualify as innovation
scripts, they can be expected to carry unscripted elements or even counter
scripts with them as a very part of the scripts. We can thus differentiate
between the kind of adoption or de–scription as related to the
indeterminacy of scripts, and forms of deviancy – such as the breaking of
routines – as making innovation to innovation. This differentiation could add
to an ongoing discussion about how much agency can be attributed to
institutional actors in organizations. Lawrence, Suddaby and Leca (2011)
point out that actors are usually described either as cultural dopes –
trapped by institutional arrangements – or as hyper–muscular institutional
entrepreneurs . My hope is that my analysis of innovation scripts might not
only contribute to a qualification of the relation between scripted and
unscripted dimensions of innovation performances, but also to an
understanding of how forms of improvisation, contestation and non–
conformism are prescribed as integral parts of innovation scripts.
Akrich introduces a further dimension of script, which might be rather
underexplored in many organization and innovation studies: their
materiality. The notion of the inscription indicates that scripts get inscribed
into bodies and devices (Latour and Woolgar, 1979). Akrich pays attention to
the scripts that are inscribed into technical objects (by designers). As for the
case of innovation scripts, it does not seem so clear where they come from,
how they travel, how they manifest, or who the designers of the scripts
are. Accordingly, it is technically impossible to perform one of the classical
from prescription to de–scription approaches – as also Lavén (2008) did,
when operating with the very same notion of the innovation script . While
Lavén investigated how policy–scripts get implicated, and are translated in
doing so, performing a reverse study seems in my case: In this reverse
study I will start by carving out innovation scripts in innovation
performances of diverse types of industries and industrial organizations, to
then compare them in terms of certain categories of actors starring in
scripts (more on that below), and finally conceive an idea of where the
scripts come from, how they manifest, and how they circulate.
Getting hold of innovation scripts
In related works, we find the idea that scripts are frequently performed
quasi–automatically (Zucker, 1977) or even mindlessly (Ashforth and
Fried, 1988). Innovation scripts might not even be acknowledged as such, lie
in the tacit, be taken for granted, applied without being reflected on. This
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Engaging the Concept of the S ipt i Industrial Innovation Studies
should not make us worry though. We can get hold of scripts, even if they
are silent , as Jim Johnson reassures us:
There exist many states of affairs in which [scripts] are explicitly
utte ed. […] I have already listed several entries: user manuals,
instruction, demonstration or drilling situations, practical thought
experiments. To this should be added the i o ato s o kshop
where most of the objects to be devised are still at the stage of
p oje ts o
itted to the pape . […] The analyst has to capture
these situations in order to write down the scripts (Johnson [Latour]
1988, p. 306).
When searching for innovation scripts, we can thus ask for the
performance of such practical thought experiments , look for user manuals,
and so forth.
Basically, deploying a prototyping phase , in which the concept of the
innovation script is iteratively defined and refined, seems promising. This
means to operate within a hybrid phase in which the researcher will be
already in the field but also re–conceptualizing innovation scripts .
I have tentatively defined innovation scripts as recipes suggesting who is
supposed to innovate, when, where and how. Innovation scripts can be
described as manuals outlining the acts to be performed when pursuing
innovations. They prescribe a certain way of standard behavior in a certain
situation. Barley (1986) refers to scripts as standard plots . Scripts also co–
define the actors and the roles they are supposed to play. Schank and
Abelson (1977, p. 83) write that scripts are outlines of recurrent patterns of
interaction, that define in observable and behavioral terms, the essence of
a to s oles. The sort of agency attributed to actors does not comply with
many of the basic assumptions of ANT scholars. Still, Schank and Abelson
make clear how the acts of performing innovation are prescribed by
innovation scripts, but – with it – also the actors. And this corresponds very
ell to Ak i h s p oposal of s ipts [defining] a framework of action
together with the actors and the space in which they are supposed to act
(Akrich, 1992, p. 208).
Against this background, paying analytical attention to the ensemble of
(human and non–human) actors starring in innovation scripts, as well as the
interplay between those actors, seems promising. This means focusing on
the (human and non–human) innovators or agents of change , as Godin
(2015) framed it, such as figures and myths of innovation (see e.g. Cameron,
2016; Carlsen, 2016). Starting from the proposition of epistemological and
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JUDITH IGELSBÖCK
ontological co–constitution, we should not neglect the power that can be
attributed to scripts as prescriptive and political means. Innovation studies
have often taken the actors as made responsible for the art of creating
innovation (such as the entrepreneur ) for granted, and have mostly been
interested in innovation as outcome. Innovation studies have put great
attention to understanding innovation as the driving force behind economic
and social change , the factors affecting success or failure in R&D and
innovation , or the micro–foundations of economic growth , as Fagerberg
and Verspagen (2009, p. 220) point out. In contrast to these studies, I aim to
focus on the human and non–human actors considered relevant for
innovation. Attention shifts from economic performance to forms of being
and ontological politics (Mol, 1999) as involved in innovation
performances.
This focus on the ensemble of actors as part of innovation scripts, as well
as the interplay between them, allows to qualify on two forms of tensions
which are normatively tied to contemporary innovation. One tension
regards the relation between the individual and the organization. While the
scientific chorus suggests that innovation is increasingly performed by a
network of many people and organizations – which is sometimes captured
by the term distributed innovation (see e.g. Baecker, 1994; Rammert,
2003) – the figure of the heroic entrepreneur seems more present than
ever. The analysis of innovation scripts leads us to political questions which
are often silenced in innovation management literature: In a process of
distributed innovation, who is taking the risk that goes along with it? Who is
earning the credits in case of successful innovation? Who is blamed in case
of failure? The analysis of innovation scripts seeks to provide an
understanding of how contemporary innovation is tied to specific rewards
systems. When we speak of the need for an establishment of a so–called
culture of failure , how does it correspond to the distribution of
responsibility und risk?
Another tension lies between organizations and their environment, and
the tricky question of how and when to open the boundaries of an
organization (Keyword open innovation , see e.g. Chesbrough, 2006). The
concept of the innovation script is sensible to ways in which the boundaries
between an organization and its environment are reset against the
background of the normative pressure to perform innovations openly. In
accordance to Akrich and colleagues (2002a, p. 211), the concept of the
script operates far from the simplistic biological metaphors which talk
about innovations being selected by their environment without recognizing
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Engaging the Concept of the S ipt i Industrial Innovation Studies
that the environment is produced at the same time as the innovation that it
is going to judge. Innovation scripts can provide us with insights on the
renegotiation of the boundaries between organizations and their
environment, since they carry ideas about how organizations need to be
entangled with and disentangled from their environment with them.
The focus on the ensemble of actors as starring in innovation scripts, and
the interplay between them can also contribute to an understanding of the
materiality of innovation. How are ideals, such as creativity and originality
connected to the use of specific innovation tools? The community of
innovation– and organization studies has tried to catch up with the recent
obsession with materiality in the social sciences (see e.g. Scott and
Orlikowski, 2002), the materiality of innovation seems rather underexplored
so far, however.
Next to the agents of change , the concept of innovation scripts urges
us to analytically attend to the settings, in which innovations are supposed
to be created. Inspired by the sociology of place (see e.g. Gieryn, 2000),
innovation settings can be captured in (at least) three – partly overlapping –
dimensions: a symbolic, a material, and a geographical dimension. An
example for a such a setting is the outlaw zone Night City, as featuring in the
novel Neuromancer by Gibson (1984, p. 71), and presented as deliberatively
unsupervised playground for technology itself. Other prominent
innovation–setting are the R&D department , or also hotbeds of
innovation , such as the Silicon Valley. Bringing the setting into focus allows
to specifically address the geopolitical dimensions of innovation. The
analysis gives some indication of the spaces and places we identify as
innovative ones and allows us to draw some innovation maps highlighting
both, the hotspots and blank spots of innovation.
The goal of the analysis of innovation scripts is a detailed description of
different ensembles of actors as starring in innovation scripts including
specifications about the settings in which innovation processes are located.
A comparison of casts as mobilized in innovation scripts in different
organizations across diverse branches and fields, will allow to qualify on
modes of homogenization and normalization in contemporary industrial
innovation. Moreover, the study should also encourage us to think about
the societal implications of current ways of performing innovation in
industry (and beyond).
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JUDITH IGELSBÖCK
How retro–ANT is perfect but not enough
I entitled this paper how retro–ANT is perfect but not enough . This part
is devoted to the not enough . As shown above, the retro–ANT concept of
the script should very well equip me to lay out how innovation is normalized
and homogenized – by focusing on the ensemble of actors as mobilized in
innovation scripts. Also, it sheds light on ideas about the adequate
distribution of responsibility and risk when it comes to innovate. However, I
think that carving out and analyzing innovation scripts is not enough . My
intension is to add a phase of intervention in which we get the chance to
challenge prevalent ideas of innovation and bring alternative innovation
scripts into existence. In doing so, I wish to follow a tradition in science and
technology studies of listening and giving voice to those at the margins, and
of caring for responsible innovation (see, e.g., The Maintainers, available
from http://themaintainers.org). To do so, describing and analyzing
innovation scripts and the actors as starring in them by means of retro–ANT
concepts is an important first step. Can the generated knowledge be used to
shed light on the blind spots of our contemporary innovation landscapes,
bring in counter–figures of innovation, and, more broadly speaking,
innovate innovation? How could such a turn to intervention look like?
I cannot deliver a satisfying answer to these questions by now, but only
some ideas and potential sources of inspiration. We can find great sensibility
for the restrictions that lie in the disciplinary conventions of science and
technology studies and social sciences more broadly. Perhaps it is time for
the long march through the institutions: the laboratory (as creative
scientists, not just observers), politics, art galleries and the ashram,
Pickering (2002, p. 424) promotes his take on anti–disciplinarity. Law (2016,
p. 19) alludes to the fact that [a]cademic ways of knowing bracket, forget,
and conceal much . He presents a list of modes of knowing are usually not
a part of academic knowledge production. While there are many
encouraging calls for opening up towards new forms of representing and
intervening , concrete suggestions of how to perform these have remained
rare.
The boundaries between what counts as mere description and what as
intervention seem rather fuzzy, anyway. Following the understanding of
Hacking (1983), any business of representation can and should be
understood as intervention in so far as representations are forming the
realities we describe. But certainly, it makes sense to differentiate between
the kind of intervention as inherent to any kind of representation and more
deliberate forms of intervention. Law and Hetherington (1998) have
442
Engaging the Concept of the S ipt i Industrial Innovation Studies
introduced the idea of interference as specifically political economy of
representation. Beck, Knecht and Klotz (2012, p. 307) take up this idea and
claim that [m]aking interferences is about writing in a way, that does not
merely describe, replicate or reflect. It is about placing politics and power at
the center of social scientific practice of writing.
But how to realize such attempts? I m currently in search of role models
as developed in other disciplinary and anti–disciplinary backgrounds. And I
could find a few. There is Modelling Headless (Cameron, 2015) – an
example of imaginary economics (Velthuis, 2005) in which a quasi–model
of offshore finance is created. Another type of intervention could be
fictocriticism – an experimental form of writing as Rhodes (2015) wants to
be used in organization studies. Without gaiety, the science that calls us has
no exuberance, it cannot dance , he suggests (Rhodes 2015, p. 289). Yet
another prototype is The Conduit as designed by the Society for cultural
optimism (see http://culturaloptimism.org). The Conduit is both
performance and interactive installation. As such it is designed to explore
forms of social engagement and the societal impacts of distinct
technological and political arrangements.
No matter how I will eventually realize the outlined turn to
intervention , I will come across the question of what social sciences are,
what they are allowed to do, what is part of their responsibilities, and what
is not. Most definitely, the turn is not about getting real or demonstrating
usefulness – as problematized in a special issue on intervention (Zuiderent–
Jerak and Bruun Jensen, 2007). Rather I wish to open up for the question of
what social scientists can do as compared to other protagonists who
interfere with social orders, power, and responsibilities. Designers self–
confidently inscribe their visions of societal orders into our material
environments, computer scientists codes reorganize our social lives. Can
social sciences keep up with such forms of insistence? And should they?
Acknowledgments
I presented this paper at the 6th STS Italia conference as part of a session
called Let s do ‘et o–ANT! organized by Alvise Matozzi and Annalisa
Pelizza. It can be read as a conceptual paper outlining how the ANT–concept
of the script can be used to empirically make sense of contemporary
industrial innovation processes. The insights on industrial innovation are
meant to lay the foundation for dealing with questions of responsible
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JUDITH IGELSBÖCK
innovation, and more broadly, the societal implications of contemporary
dynamics in industrial innovation.
As part of the lab Reorganizing Industries at the Munich Center for
Technology in Society (MCTS) of the Technical University of Munich, I aim to
bring science and technology studies and organization studies together to
understand contemporary dynamics at the interface of industry, technology,
organization, and society. I wish to thank the organizers and participants of
the session for their valuable comments and questions. The same holds for
my colleagues in the lab, who discussed a previous version of the paper with
me.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Intermateriality and Enunciation:
Remarks on The Making of Law
Giuditta BASSANO*a
a Università
di Bologna
In 2002, Latour faced the problem of the constructing legal arguments.
He published a study based on the ethnography of the Council of State, the
French court of final appeal for administrative law. That project undertook a
comparison of the world of science and the world of law. Among the many
different aspects of the everyday practices at the Council, Latour focuses on
the problem of legal instruments. He de elops a e fa out a al ti al
perspective on legal files, folders, and documents as crucial tools of the
judge s o k. He e, I deal ith so e issues o e i g that stud a d
contemporary actor network theory (ANT): the idea of there being different
e u iatio al egi es i s ie e a d la ; the useful ess of Latou s
defi itio s of shifti g out a d shifti g i to des i e the i e o ga isatio
of a legal file; the importance of material tools, in order to describe how law
is produced; and finally, the possible relationship between intermateriality
and the concepts of delegates and technique in theorising enunciational
egi es o
odes of e iste e .
Keywords: Intermateriality; shifting out; enunciation of law
Introduction
In 2002, Latour wrote a quite–eccentric book, The Making of Law: An
Eth og aph of the Co seil d État. Here, he takes an interest in a kind of
enunciation regime (1999) different from those to which he more
frequently devoted himself. The Making of Law is the result of a
considerable body of field work that Latour had undertaken regarding
French administrative law. He spent more than two years at the Council of
State (Co seil d État), which serves as both the headquarters and exclusive
autho it of F a e s fi al de isions in administrative law. In the French legal
*
Corresponding author: Giuditta Bassano | e–mail: gbf.mu2@alice.it
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GIUDITTA BASSANO
system, most claims against the national or local governments – as well as
claims against private bodies that provide public services – are handled by
administrative courts, which use the Council of State as a court of last
resort for both ordinary and special courts.
The field work behind this book shows many issues worthy of
investigation. Latour sat in the tribunal room where the public audiences are
given, but also behind the closed door, where the cases are discussed by the
counsellors. In this way, he was able to analyse what was in the debates of
the judges of the Court. He also focuses on office paraphernalia as
indispensable material tools of cases: it is this aspect in which I am
particularly interested.
Law and science
We need now to go back to two further and more general issues, both of
hi h alig ith Latou s o e all efle tio . The fi st is the elatio ship
between law and science. On this, he conceives the Council of State as a
kind of laboratory of objectivity that can be compared to scientific ones; in
the preface to the English edition, he writes: I have done much field work to
define the scientific way of establishing connections: what I called reference.
This book is the laboratory life, not for the construction of facts, but for the
construction of legal arguments (Latour, 2010, p. ix). An entire chapter of
the book is dedicated to a comparison of scientific laboratories and the
Council of State, and the reason behind this comparison is also explained in
the preface:
Whatever I tried to do, religious and political enunciations seemed
al a s to la e t a d epe t fo ot ei g s ie tifi e ough […]. O l
law has maintained a sturdy confidence in the validity of its own
felicity conditions quite independently of what has happened to
science. It is this unique feature that allowed me to have confidence
in the project of systematically comparing the felicity and infelicity
conditions of the different regimes of truth production that define
the hard core of our cultures (Latour, 2010, p. x).
Actually, in this sense, The Making of Law lies at the interface of earlier
and later discourses, and it is here that Latour deals with law and science as
regimes of enunciation. In 1999, he published a small text identifying nine
regimes; there he introduces the difference between quasi–objects
regimes – the triplet of science, fiction, and technology – and those that
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Intermateriality and Enunciation: Remarks on The Making of Law
centre on quasi subjects (i.e. law, politics, and religion). In 2013, Latour
came to an extended version of the previous theory and started referring to
the regimes of enunciation as modes of existence . In what was anticipated
as his magnus opus, he refines the ontological status of science and law, at
any rate maintains what he had asserted in 1999. Science, then, could be
characterised by proof ; he states that, for example, between a yeast
culture, a photograph, a table of figures, a diagram, an equation, a caption,
a title, a summary, a paragraph, and an article, something is maintained
despite the su essi e t a sfo atio s […] a so t of idge that othe s a
cross in turn. This bridge is what researchers call supplying the proof of the
existence of a phenomenon (Latour, 2013, p. 39). This is also the reason
why science, togethe ith fi tio a d te h olog , gi e shape to o je ts , to
something continuous through different spaces and times. In the domain of
law, differently, everything happens thanks to the miracle of proceedings as
thought, by particular linkages, we were held to what we say and what we
do. What you have done, signed, said, promised, given, engages ou. […]
With law, characters become assigned to their acts and to their goods. They
find themselves responsible, guilty, owners, authors, insured, protected.
And this authorized us to say that without law, utterances would be quite
simply unattributable (Latour, 2013, p. 370). Law is so centrifugal to objects:
as with politics and religion, it treats objects only in what is an occasion for
judging (or assembling, or praying). Law gives rather roles, functions,
figurations to those who use or fabricate objects.
For the problem I wish to outline, the modes of existence of technology
and of organisation are also crucial. Indeed, in Inquiry into Modes of
Existence, law is considered also in relation to its technological aspects
(Latour, 2013, p. 228) and to its function of concatenating organisational
scripts (Latour, 2013, p. 397). The issue is, however, whether Latour is or is
not implicitly including legal office paraphernalia in these functions that
work to connect law to other modes. This will be the topic of the final
paragraph.
Shifting out/shifting in
The se o d p o le to hi h e eed to etu is Latou s idea of
enunciation. It was by insisting on this notion and on those of shifting out
and shifting in that he started exploring the idea of different modes of
e iste e. I deed, i
, he ga e a e i o ati e a ou t of Ei stei s
physics theory. Following semiotics, he introduced various concepts, like
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GIUDITTA BASSANO
cotexts instead of contexts, science as a specific form of narration,
inscriptions in scientific texts, and subscription to an internal reference
responsible for the effect of realism in such texts. His goal was to
demonstrate that scientific papers are not mere reports of a science activity;
on the very contrary, they build up frames of reference, and they delegate
observers in others spaces and times and include precise strategies by which
to call them back . There, he writes that
what we call ea i g is hate e is p ese ed i the o e e t
through stories, and not one of the repertories obtained after
ea hi g at last o e fi al sto . […] Ope atio s like thi ki g,
abstracting, building pictures, are not above other practical
operations like setting up instruments, arraying devices, laying rods,
but are in between them (Latour, 1988, p. 35).
So, according to Latour, Einstein did not discover something that he then
explained, but rather he wrote a book creating the validity of his theory of
relativity, thanks to a set of displacing and recalling semiotic tools. He
shifted out a first character (i.e. the author), who talks to another delegated
ha a te i.e. the eade . This ha a te the shifts out agai
eati g a
a o the e a k e t ho does a ious thi gs – including, among
the , a thi d shifti g out , i agi g hat a a i the t ai
ould do
a d see. Late , ea h of the ha a te s shifts a k i . Latou s positio had a
unruly power, since he refused to consider on two different levels scientific
practice and scientific literature; no longer would there be things on one
side and words on the other: no longer would it be objectivity versus
subjectivity . What I also find very interesting is the fact that four years later,
in 1992, he extended the concept of shifting out and shifting in to artefacts.
It is seen in the description of what door hinges do in terms of human and
nonhuman roles, around the task of managing what gets into and what gets
a place. Humans – Latour argues – shift out to the hinge of the activity of
closing and opening the wall–holes we usually call doors (Latour, 1992, p.
229). In the same book, he repeats that
a shifting out structures any displacement to another frame of
reference that allows an actant to leave the ego, hic, nunc. [...] For
narratives there are three shiftings: actorial, (from I to another actor
and back – shifting in); spatial (from here to there and back – shifting
in); temporal (from now to then and back – shifting in) (Akrich and
Latour, 1992, p. 260).
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Intermateriality and Enunciation: Remarks on The Making of Law
Mattozzi (2006) underscores how Latour distinguishes technical
enunciation from enunciation in verbal texts. Indeed, Latour notices that
if engineers constantly shift out characters in other spaces and other
times, devise positions for human and nonhuman users, break down
competences that they then re–distribute to many different actors,
[…] the te h i al shifti g–out inscribes the words into another matter
and forces the reader to choose between frames of reference.
Instead of allowing enunciators and enunciatees a sort of
simultaneous presence and communion to other actors, techniques
allow both to ignore the delegated actors and walk away without
even feeling their presence (Latour, 1992, p. 169).
We a o etu to Latou s ethnography, armed with two
problematic remarks. 1) In both 1999 and 2013, Latour seemed to somehow
overlook the technical–material aspects of law, but at the same time pay
considerable attention to them while studying the Council of State. 2) His
ideas of shifting out and shifting in are modelled on scientific literature,
but he successfully extended it to artefacts: what then about objects that
comprise both verbal texts and material actors? I hope to contribute to the
discussion of these points through making the observations that will follow.
Files, more files, nothing but files
With respect to writing activities, Latour examines the difference
between laboratories and the Council. For both scientists and judges (or
lawyers), writing is an activity central to their work, but while judges write
judgments so as to close a discussion definitively, researchers dream only of
reopening discussions – or, if they are the ones to bring the discussion to an
end, to do so to their own advantage. Another consideration regards
addressees: when scientists write, they do it for other researchers, and sort
of constrain invisible readers in every each line. Judges, on the other hand,
ite fi stl fo the lai a t s la e s, the se o dl fo thei olleagues,
and thirdly for the writers of legal doctrine. Laboratories and the Council
also differ in terms of documents where activities are recorded. Scientists
have protocol books in which they note what they propose to do, the raw
results they obtain, and the provisional hypotheses suggested by those
results. Such records have no less than a quasi–legal status in cases of fraud
and patents.
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The files of the Council, however, contain cases referred to the council.
The file, he observes,
has the closed, round and polished form of a grey cardboard folder
[...] in which everything is held and which forms the small world to
which the judge has to restrict himself, on pain of penalty. [...] There
must be something in the file itself, in its closure, that supplies an
essential easo s to la diffe e e f o the s ie es (Latour, 2010,
p. 211).
In this way, the file becomes the keystone for a further statement about
legal instruments:
One can climb from the cellars of the Palais Royal, in which linear
kilometres of archives lie in hibernation, to the attics, finding any real
difference between the various objects that are essential to each
branch of the work of the Council. Files, more files, nothing but files,
to which one should add varying number of books and a profusion of
elastic bands, paperclips, folders and rubber stamps. [...] All these
tools have an intimate connection with textual matter (Latour, 2010,
p. 202).
Each file is unique, but they all consist of different layers of documents .
As an example, Latour chooses the case of a sad casualty: a young man who
had been killed while skiing at a ski resort during a heavy snowfall. His
father, the claimant, asked the Mayor (of the ski resort) for a sum, as
reparations for his moral and material damages. The father is compelled to
prove that the Mayor had committed an error by not closing the ski resort
during the heavy snowfall. Hence, the particular folder of that case contains
a number of different documents, produced by different institutions:
reports by policemen and witnesses, letters from doctors, a disposition by
the father, a certificate from the family doctor, documents of preliminary
inquiry from the police, a map prepared to show the relevant locations, and
a confirmation from the national meteorological institute about the bulletin
for the fatal day. Furthermore, therein one finds a certificate of heredity
that proves the relationship between father and son, invoices from the
funeral director and from the parish priest, and the response from the
district i su e . Latou the poi ts out the i po ta e of the file s oute
inside the Council premises: from secretaries to subsection offices, and from
offices back to the claimants and defendants of the implicated parties.
Potentially, other documents will arrive, even if a party does not answer
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Intermateriality and Enunciation: Remarks on The Making of Law
questions in the right way, or replies after a statutory time limit has
passed, or does not answer at all.
The most original thing Latour offers is with respect to the crucial
physical/material means by which files are processed: once one specific
folder passes the protocol reception, it is closely watched over, like milk
that is put on to boil (Latour, 2010, p. 111). From this point, all file
operations must be adequate: each failed or successful operation can
constitute a grievance, and could give rise to new litigation. Losing a
document, forgetting to ask for the statement of defence, failing to raise the
means of public order, and the like can influence and change the layers of
the file, which so rapidly fill up.
Towards the idea of intermateriality
According to what was said about shifting out , I argue that it is not only
useful to des i e hat the Cou il s judges do, as e all do, he e speak
and write. We can also say that the documents held in the file constitute a
set of sheets where specific actors, times, and spaces are shifted out . As a
general rule, the primary document of every file is an introductory claim in
proceedings, which has been posted to the Council of State or sent by fax.
Latour is very sensitive to the stage of claim reception, and writes that
when the first appeal arrives at the Palais–Royal, it has already
undergone a long history [...] whose traces can be recognized from
the type of letterheaded paper, from the presence and name of some
fa ous a d e pe si e la e s fi , f o the a e of iti g a d
from the greater or lesser display of legal knowledge, texts of law and
decrees (Latour, 2010, p. 73).
He e s the o e e t uite opposite to shifting in : some traces send
back from the actors, including the time and the space in the claim to the
frame of reference of its production (i.e. the circumstances at the time of
iti g so eo e, at a e tai ti e a d i a e tai la e s fi , o i a
police station, or in the house of a simple citizen). Upon acceptance, the
claim is enveloped in a carton folder and given a number it will bear forever.
The number is the only thing that the claimant receives at the very
beginning: it signifies a place in a queue of files.
Then comes the moment when productions are compared – namely, all
the documents I spoke of that quote the accident of the young skier, and
hi h ust suppo t the legal e ide e of a lai a t s e uest. The file is
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GIUDITTA BASSANO
now passed to an office that integrates it into ordering categories, according
to its general character: degree of urgency, nature of litigation, and
submission to court. It must then be filled with any sort of missing
documents (e.g. confirmation of powers). At this moment, the time comes
to generate a computer–formatted card of the claim, which will be the ID
card of the case. Finally, the file is ready to be examined and linked to the
vast corpus of Council judgments and to innumerable codes, decrees, and
regulations. For many files, the journey ends here, with a rejection or
annulment. However, for cases allowed to follow their course (Latour,
2010, p. 89), there is a long way to go, because they still need to be opened
by the judges of the court.
Shifting in
First Shifting Out (S.O.)
S.O.
S.O.
Document 2
Document 3
in the file
in the file
S.O.
S.O.
(writing of
Claim
Document 1
Document 5
the claim)
in the file
in the file
in the file
Shifting in
S.O.
S.O.
S.O.
Document 4
Document 6
in the file
in the file
Figure 1 The structure of the inner frames of reference in a legal file.
With respect to all these details, Latour studied the slow fabrication of a
file (Latour, 2010, p. 83), and he allows us to see how shifting out is made
not only by humans. In dealing with doors in the extended notion of shifting
out , it is possible to say that the device of door–closers impose back on
humans some prescriptions ; nonetheless, it is a short step to say that legal
nonhuman actors can shift out frames of reference. The idea that there is a
somehow inescapable agency of the objects in terms of shiftings out and
shiftings in is today accepted in semiotics (Landowski and Marrone, 2002;
Mattozzi, 2006), and it does not seem to dumbfound the same Latour
(1994). If we assume a preliminary shifting out of the initial claim – wherein
someone, a human, put into writing an appeal – in the moment the letter is
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Intermateriality and Enunciation: Remarks on The Making of Law
opened or the fax is transmitted, it starts to shift out a frame of reference
(i.e. concerning actors, time, and space) that constrains the council staff to
verify its accuracy and to handle it. At this point, the file starts to serve as
the frame of reference of successive inner shiftings out , which are
produced by the connections among the documents that, little by little, fill
it. Each of them, at the same time, will include elements that shift back into
one or more of the previous layers (fig. 1).
In such a network of verbal actors, signatures, verbs, and the names of
codes and people all hold the same relevance, as nonverbal actors. A folder
unifies the documents, there are elastic bands that help the folder to
enclose itself, there are paper clips that allow close readings of sheets of
diffe e t ha a te s, the e a e u e sta ps that fi the file s age si e its
entrance to the Council, and it has a unique number that distinguishes the
file from all the others. There are also material actors (e.g. highlighters,
correction fluid, adhesive note papers). They illuminate incontestable
proofs, correct intolerable mistakes, and invalidate or readdress documents.
It is possible, then, to consider the physical parts of the file not as mere
supports and accessories. Along with its function of as a frame of reference
for the progressive shiftings out of its successive layers, the file drives its
legal use in terms of prescriptions, allowances, proscriptions, and
affordances. An argument connects a document in the file with another, but
not in the way that paper clips do; a rule concerning deadlines invalidates a
report included in the folder, as the bulk of the mass of sheets hides the
relationship between one layer and another (figg. 2 and 3).
Figure 2 Actors in legal shiftings out and shiftings in .
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GIUDITTA BASSANO
Figure 3 A collection of legal files, both as cases and as masses of sheets.
The legal enunciation regime, and legal tools
Following what has been said, we still need to respond to the
aforementioned problematic remarks. The proposition of analysing a legal
intermateriality level as having the same importance as one of a legal
intertextuality level (Latour, 2010, p. 92) turns out to be very faithful to
so e of Latou s asse tio s, hile so eho uestio i g so e othe s. At
first, it seems to me that sustaining the importance and trying to define the
roles of nonhuman actors in theorising law are things that align with the
ge e al p oje t of a ANT. Se o dl , I t ied to take i to a ou t Latou s
considerations of urgency, to reformulate the relationship between practice
and the literature: the ideal passage from facts to words – in law, as it is in
science – is found to be one of pure illusion, as shown when describing an
architecture of supports and frames through which a legal decision
necessarily passes.
However, it is also true that the idea of a legal–technical enunciation
poses three problems. The first relates to Latou s o eptio of shifting
out . Indeed, to consider something a legal file complicates enormously
passage from one frame of reference to another: here, there is no longer an
actor (i.e. an artefact delegated by a human, or a verbal fictional subject
shifted out from another), but rather a swarm of actors that are
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Intermateriality and Enunciation: Remarks on The Making of Law
simultaneously sent and recalled by a multiplicity of levels, both verbal and
material. The second one concerns the idea of subscriptions in science, and
it allows us to illuminate a very specific aspect of the production of law.
Latour says that the reader of an astronomy paper believes that he or she
ould e pe itted to etu to the ast o o e s o se ato to
superimpose the traces of the stars read with traces present in the lab, but
this cannot work with law. Here, facts no longer exist; they cannot be
replicated. One could object that this is precisely why law is a mode of
existence based on subjects, while science is based on objects: I would
definitively agree, but it also changes the status of material tools in law, in
respect of the material tools in science.
This is how I come to the third point. Looking at the modes of existence
of technology and organisation, is it possible to say that the material
elements of law work as if they would be borrowed from other modes –
namely, those of technology and organisation? I assume that the answer
must be no , since the material elements of law – both in terms of supports
and texts – are more similar to the proteins or to the planets that scientists
oto iousl do ot i lude i thei pape s. Not o e p ofessio al o ki g i
law could ever ignore a legal file, as it represents a useful gathering of
technical devices – nor could anyone freely reorganise it, as would be
expected in the mode of organisation. It is clear that there is the possibility
of establishing an entire material anthropology of the law.
References
Akrich, M. and Latour, B. (1992) A Summary of a Convenient Vocabulary for
the Semiotics of Human and Nonhuman Assemblies. In Bijker, W. and
Law, J. (eds.) Shaping Technology–building Society: Studies in
Sociotechnical Change. Cambridge: MIT Press.
Bijker, W. and Law, J. (eds.) (1992) Shaping Technology–building Society:
Studies in Sociotechnical Change. Cambridge: MIT Press.
Landowski, E. and Marrone, G. (eds.) (2002) La società degli oggetti.
Problemi di interoggettività. Roma: Meltemi.
Latour, B. (1988) A Relati isti A ou t of Ei stei s Relativity. Social Studies
of Science, 18 (1), 3–44.
Latour, B. (1992) Where Are the Missing Masses? The Sociology of a Few
Mundane Artifacts. In Bijker, W. and Law, J. (eds.) Shaping Technology–
building Society: Studies in Sociotechnical Change. Cambridge: MIT Press.
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Latour, B. (1994) Une sociologie sans objet? Remarques sur
l interobjectivité. Sociologie du travail, 36 (4), 586–607.
Latou , B.
Pi ola filosofia dell e u iazio e. I Basso, P. a d Co ai ,
L. (eds.) Eloquio del senso. Dialoghi semiotici per Paolo Fabbri. Milano:
Costa&Nolan.
Latour, B. (2010) The Making of La . A Eth og aph of the Co seil d Etat.
Cambridge: Polity Press.
Latour, B. (2013) An Inquiry into Modes of Existence. An Anthropology of the
Moderns. Cambridge and London: Harvard University Press.
Latour, B. and Woolgar, S. (1979) Laboratory Life: The Construction of
Scientific Facts. London: Sage.
Mattozzi, A. (ed.) (2006) Il senso degli oggetti tecnici. Roma: Meltemi.
458
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Infrastructuring is the New Black:
Challenges and Opportunities of a
Fascinating Intellectual Tool
Teresa MACCHIA *a
a Digital
Catapult
During the last twenty years, the notion of infrastructure evolved towards
the notion of infrastructuring. This transition has happened since Information
and Communication Technologies (ICTs) became gradually more complicated
and linked to one another. The development of interlinked ICTs called for
identifying the implication of this new technologies into the society.
This paper analyses the core steps of the evolution of the notions of
infrastructure and infrastructuring by providing a definition of their adoption.
Hence, the paper clarifies the condition in which the notion of infrastructuring
takes place and can be apply for describing implication and use of ICTs.
In the process of unfolding the complex concept of infrastructuring, the
paper articulates and unpacks the different employments in the current
literature related to infrastructure and infrastructuring. However, the
argument is built on a European project related to IoT technologies that can
be defined as an example of an ongoing process of infrastructuring. The focus
of the project is of stimulating interoperable environments dotted by a
constellation of empowering relationships.
Keywords: Infrastructure; infrastructuring; Internet of Things; standards;
interoperability
Introduction
Yoko Akama challenging described the notion of infrastructuring as the
New Black since it has been discussed by several scholars in different
subject areas. However, notion of infrastructuring in a juxtaposition of
infrastructure adopted across STS literature calls for reflections on the how
and why these notions received an extensive use in the literature. While the
*
Corresponding author: Teresa Macchia | e–mail: teresa.macchi[at]digicatapult.org.uk
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TERESA MACCHIA
notion of infrastructure roots on features that refer to local practices that
integrate technologies into a functioning system (Star and Ruhleder, 1996),
the notion of infrastructuring explains the persistency and the evolution in
time of a sociotechnical phenomenon (Karasti and Syrjänen, 2004). Thus,
drawing upon on the transition from the notion of infrastructure to the
notion of infrastructuring, this paper analyses the notion of infrastructuring
in terms of a participatory mediated action.
The discussion is built on activities related to Unify–IoT, an H2020
project meant to connect seven other European projects that explores the
issues and the opportunities of interoperable Internet of Things (IoT). The
question of interoperability poses the issue of mediating mechanisms for
defining new and mutual recognized frames of action. Hence, the definition
of new frames of action is a process that grows and expands in time. For
examining and describing the gradual process of the definition of standards
related to IoT technologies suggests the adoption of the notion of
infrastructuring.
The notion of infrastructuring was shaped from the one of infrastructure,
which firstly highlighted features of information systems as parts of a
sociotechnical environment. Both, the notion of infrastructure and
infrastructuring help to picture, represent, and embrace the complex and
articulated nature of the overloaded society (Bowker, 2005).
To address this topic, the paper is organized as follows: the next section
aligns the IoT discussions within the frame of infrastructuring as tool for
approaching complex phenomena. The third section presents the Unify–IoT
project in combination with notion of infrastructuring. While, the forth
section describes the four principles employed to study a specific
phenomenon by employing the concept of infrastructuring. The paper
concludes by elaborating how the concept of infrastructuring helps the
definition of Internet of Things technologies as vehicles of interactions and
social activities.
IoT technologies for interconnecting society: an
infrastructuring impression
This section introduces how we can look at IoT technologies through the
lens of STS, more specifically through the notion of infrastructuring.
With the expansion of connected and connecting sensors, we are able to
monitor and enhance the environment around us (Wortmann and Flüchter,
2015). As Wortmann and Flüchter summarised in their paper (2015, p. 221),
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Infrastructuring is the New Black
IoT technologies are making smart many different contexts and settings in
homes or building areas by developing intelligent thermostats and security
systems [and] smart electricity, gas and water meters . Cities become
smart by technologically enhancing transport solutions with vehicle fleet
tracking and mobile ticketing and by adopting real–time monitoring
solutions for parking spaces availability and intelligent lighting of streets .
Additionally, the healthcare sector expands with new technologies for
patie ts su eilla e a d h o i disease a age e t (Wortmann and
Flüchter, 2015, p. 222).
In the context of sophisticated information technologies and hyper–
connected spaces, our experience on the environment evolves through and
together with the infrastructures (Bowker, 2016). Facing and understanding
that our experience of the environment is evolving, means that we need to
reframe the way we look at the effects of new information technologies on
people communicating and interacting activities. Moreover, IoT
technologies have been reasonably perfected and expanded upon during
the last five years and (hyper)connect people, organisations, things, and the
environment. However, the definition of IoT is relatively recent and
describes objects and devices that are connected with, and communicate
through the internet (Evans, 2011).
In relation with Star and Ruhleder s (1996) definition of infrastructure,
the IoT technology happens to be an intriguing example. The nine features
of infrastructure seem to fit the characteristics of the IoT technology:
embeddedness, transparency, reach or scope, learned as part of
membership, links with conversations of practice, embodiment of standards,
built on an installed base, it becomes visible upon breakdown, and it is fixed
in modular increment, not all at once or globally. Hence, IoT technology,
with its system of devices, networks, and managing applications stimulates
and engages a new standard of interpretation and perception of
interactions. Moreover, IoT technology follows the inclination of the
traditional internet that positions into place a set of agreements that
includes and embeds physical and protocol levels (Bowker, 2005).
Transactions, communications, and negotiations are embodied in a
formal procedure that creates a recognised standard not only from a
technical perspective but on a social perspective. IoT technologies are
impacting the circulation and the use of data through different assessments
affecting people's daily life. Looking at IoT through the notion of
infrastructure increases the number of questions and challenges on the way
we can look and study its impact on people s i te a tio s as a set of values,
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TERESA MACCHIA
norms, rights and the social fabric (Guimarães Pereira, Benessia and Curvlo,
2013).
IoT technology is a complex, multi–layered, and in–time example of
creating, storing and manipulating, and presenting information (Bowker,
2005). The morphology of IoT technology combines input and output with
the surrounding environment highlighting the intense effects that come
together with it. Hence, the notion of infrastructuring (Macchia, Poderi and
D A d ea, 2015) can help to understand and configure IoT technology as a
combination of strategies, locus, and standards.
It is within this growing IoT scenario that a new paradigm of interaction
is settling down. There are new issues to understand and to face in the
context of socio–technical interactions. Thus, this paper builds upon the
understanding of the concept of infrastructuring, focusing on different
layers of human–to–human, technology–to–technology, and human–
technology interactions. New criteria of communication and interactions are
settled down by the access to the scene of IoT technologies which change
the conceptual structure of the human–technology interaction. The IoT
interaction includes and emphasised the position of things connected and
communicating together for activating the environment and allowing
people's independent action. It is in this scenario that the notion of
infrastructuring helps to put light on how our interconnected society
operates, interacts, and negotiates.
Making infrastructure a moving notion: infrastructuring
As mentioned earlier in this section, the notion of infrastructure
contributes to providing an initial understanding of the IoT features.
However, that notion fails to provide a set of features related to the
interconnecting and evolving nature of IoT. This sub–section describes the
evolutionary steps that brought the notion of infrastructure to the current
notion of infrastructuring.
The concept of infrastructure is quite a challenging one. It has been
adopted and investigated and adapted by various scholars and is useful for
highlighting the impact of information systems on the interaction with
human and non–human (fig. 1). Moreover, evoking the notion of hypertext
(Bowker and Star, 1999), the concept of infrastructure reveals the
association and standardisation of the features of the infrastructures. It is
together with the notion of ecology and of the redefinition of the
information experience that the changing and evolving aspects rise and
encourage the adoption of the –ing.
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Infrastructuring is the New Black
Figure 3 From infrastructure to infrastructuring an evolution process.
Since Star and Ruhleder (1996) introduced the concept of infrastructure,
it has been recalled and discussed in a variety of ways: for tracing guidelines
and directions for reviewing Information Systems (Bowker and Star, 1999);
for disentangling the intricacies involved in the collaborative development
of scientific information infrastructures (Karasti, Baker and Millerand,
2010); for proposing an explanatory understanding of socially related
commons (Marttila, Botero and Saad–Sulonen, 2014). Moreover, the notion
of infrastructuring has been broadly investigated since it was first
introduced in the academic language by Helena Karasti and Anna–Liisa
Syrjänen (2004) to highlight the embedded, ongoing, and multi–relational
activity in Participatory Design. In their paper, Karasti and Syrjänen combine
two core aspects of the relationship among technology and human–being:
artful integration and infrastructure. The meaning of artful integration is
the one of expanding consciousness on the existence of hybrid systems
composed of heterogeneous devices (Suchman, 2002).
Hence, the core feature of the –ing lays on the suggestion of a network
of relationships, processes, actions and dynamics of the infrastructure that
happens to be a changing and evolving thing. Infrastructuring highlights
strategies for making things of public domain that is relevant to people's
experiences (Ehn, 2008). In addition to the concept of infrastructure,
infrastructuring informs the analysis and the design of collaborative and
relational experiences that involve people and technologies. However, the
adoption of this concept evolved and exploded through complementary
research areas and investigates disparate subjects: from knowledge (Karasti,
Baker and Millerand, 2010; Macchia, 2016) to design (Light and Akama,
2015; Simonsen, Hertzum and Karasti, 2015). In relation to the adjustment
from infrastructure for describing the complex nature of the human/non–
human relationship (Bowker and Star, 1999; Karasti and Syrjänen, 2004) to
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infrastructuring as opposed to project Ka asti,
; Bjö g i sso , Eh and
Hillgren, 2010). The concept of infrastructuring continues with the
consideration that the success of a technology depends on the strength and
size of the groups that take it up and promote it (Sismondo, 2008, p. 16).
Hence, the core of the notion of infrastructuring is the evolution in time of
interactions existing in the environment. To the degree at which
environment affects the relationship of interaction components, to that
degree components are exposed to sudden changes.
This is a rather relevant understanding in respect to the way we look at
IoT technologies as this means that interactions evolve in time rather than
being preserved as they are. IoT technologies radically change our approach
to think, collect, and analyse data, and the way we consider the output of
the interaction itself.
Thus the notion of infrastructuring can help to approach the current
situation and the progress of the over–connected environment.
Nevertheless, little exploration has been dedicated to describing how the
notion of infrastructuring is helpful and what the challenges would be. In
this perspective, the revision of infrastructuring concept, makes the latter
not simply an analytical tool but an approach to analyse a specific
phenomenon (Macchia, Diaz a d D A d ea,
; Macchia, Poderi and
D A d ea,
). Specifically, infrastructuring can be employed as a
guideline for looking at a technology that is embedded in the environment is
changing and affecting the way to communicate and interact. Thus the
notion of infrastructuring comes as support for unpacking and translating
interactions into a self–explanatory narrative.
To summarise, the notion of infrastructuring highlights the evolutionary
dynamics that bring interactions into a different level. Thus, this notion may
be effective for recognising features that trigger a change an interaction on
a technological and social level.
Learning from Unify–IoT: the case of supporting
interoperability
Unify–IoT aims at improving understanding of potential employments of
IoT technologies. Hence, Unify–IoT works in association with Coordination
and Support Actions (CSAs) and Research and Innovation actions (RIAs) that
consist of seven research and innovation projects (please visit the following
link for further information on the IoT– EPIs: http://iot–epi.eu/projects/).
Each project focuses on different IoT sectors from designing, implanting, and
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Infrastructuring is the New Black
testing IoT platforms for Smart cities and Smart mobility to
Environment/Energy monitory and recycling; and from Smart retail to Smart
healthcare and Quantified Self.
For achieving an effective understanding on IoT, the Unify–IoT focuses
on IoT platforms development for identifying a common language related
to the Internet of Things (IoT). One of the core challenges of the project is to
support communication and to enable interoperability among parties.
Interoperability means to develop solutions that while covering different
aspects of daily life, allow data to be exchanged across different domains
creating a condition for developers to create new and innovative
applications. Thinking and developing a shared IoT architecture need to
focus on a set of various parts of the technology from model, specifications,
requirements, features and functionality . Overall, an interoperable
framework is relevant for synchronising with the constant and challenging
improvement of IoT technology.
In this framework, one of the core objectives for Unify–IoT is to address
the interoperability issue among IoT technology. The project aims to
overcome the increasing market fragmentations by delivering solutions for
IoT platform interoperability and demonstrating the benefit of the resulting
interoperability in different real world pilots. (Gluhak et al., 2016, p. 6).
Moreover, the focus on interoperability issues aims to overcome technical
problems for the user adoption and management, as well as to improve
reliability of devices overall in respect to cross–domain operation.
Furthermore, as one of the processes for helping the establishment of an
interoperable approach, such project is developing and supporting the
creation of a vibrant IoT ecosystem, which can pave the way for significant
scale–up of IoT solutions thanks to the interoperability with other platforms
and services (Delgado et al. 2016, p.13). For stimulating the ecosystem and
by this supporting further interoperable practices, Unify–IoT is stimulating
and encouraging by providing different activities, the other seven European
projects to adopt a framework of actions that rise awareness and
understanding on dealing with interoperability. To create an IoT community,
Unify–IoT aims to improve the promotion, communication, and sharing
information plan of RIAs, introducing appropriate tools such as hackathon,
conferences, and workshop. These activities support the communication
and connection among developers, end–users, and other stakeholders. The
overarching objective of the project is to address value–cocreation, business
strategies, innovation, and standardisation while identifying interoperable
outcomes. Therefore, high level of interest for interoperability in the IoT
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ecosystem is fundamental to the future success of such technology.
Principal concern for IoT technologies is the ability of devices to
communicate and work through platforms defined as set of enablers and
tools that abstracts service creation from data generators and actuators
(Juan Rico, https://twitter.com/j_rico_/status/790861272132816896).
It is in this scenario of willing for stimulating and encouraging
interoperability, and creating a common language among IoT projects that I
found myself interrogating how the notion of infrastructuring help to
portrays the issue of interoperability; why such notion can assist the
discussion related to interoperability; how this notion can be (or not be)
applied for understanding and strategically shape socio–technical
phenomena crossing our path.
The following section discusses in what terms the experience of looking
for a standard definition and construction of IoT technological environment
can be approached through the notion of infrastructuring. Simonsen and
colleagues describe infrastructuring as a set of activities that does not
simply happen; it must be supported and provide a list of needs that allow
and support infrastructuring (Simonsen, Hertzum and Karasti, 2015). The
authors highlight the need for general orchestration, interconnection,
cooperation, reconfiguration, and intervention among different parties in an
organisation. Moreover, their definition of infrastructure embeds the notion
of time and describes infrastructuring in hospitals as a longitudinal activity
intertwined with ongoing and clinical work .
When talking about infrastructuring
In line with Simonsen a d olleagues interpretation of infrastructuring, I
agree with grounding the definition on the ongoing and relational features
of activities. Besides, infrastructuring highlights transformations and
describes changes and reconfigurations of power relationships. By adopting
this description of infrastructuring, I look at the Unify–IoT project tasks and
components to understand which are the factors that can characterise a
process under the line of infrastructuring.
What participating in Unify–IoT taught to me
IoT platforms can be supported by a vast variety of technologies,
differently combined with/to one another, from semiconductors and
sensors to operating systems and analytical services; from communication
hardware and developer tools to complete devices and protocols.
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Infrastructuring is the New Black
Moreover, IoT platforms together with these technologies support and
cover a variety of different market segments that are consumers or
business oriented and that serve and assist health and home care, lifestyle,
mobility, city and manufacturing management, and diverse public sectors.
The Unify–IoT is not an exception in this panorama. Among partners and
RIAs, the project includes groups who aim to develop platforms and
technologies that fit in a variety of segments. An aspect that requires itself a
different language.
I te et of Thi gs i teg ates people s li es – as all of other technologies
do – a d it oiselessl i o po ates people s spa es. Ho e e , e ause
these technologies can cover multiple functionalities from collecting data for
informing, to collecting data for activating interactive devices, the
construction of a common language happens to be feeble in the absence of
a careful negotiation and exchange of information. For instance, the
conversation and the actions for performing the project tasks were pushed
to support and stimulate equal discussion among parties providing spaces
and occasions for everyone to add value and support in building a combined
language. The negotiation for the establishment of a common language
among parties, a language that was there to explain how this platform suits
this application, while that other platform suits this other at its best. It is
not only about compromising. It is about negotiating the advancement of
functionalities of IoT technologies. For each negotiating experience, there is
a change. For each change, there is a new interoperable discussion to be
opened.
The negotiation is about instructing parties on the limits and the
potentials encountered by developing and using a connected device. Thus,
the compromise brings the development of the IoT technology towards
another level in which functionalities are increased and improved for
opening spaces for future technologies. Hence, the process of building a
shared understanding and language related to IoT platforms is about
mutually giving permissions to access to new and different competences for
addressing new shapes. The instance in the interoperable discussion is
about knowing where the IoT technologies currently are, so to ensure the
appropriate information to progress to the next level.
Conclusion
IoT interoperability is the result of a common and shared interpretation
of technologies. The evolution of the technology is an accommodation and
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elaboration of the implication the technology has into a particular context
instead of another.
Discussions related to IoT technologies focus on the formulation of
interoperable frames among platforms and devices, for facilitating
developers and end users use of technologies. Hence, the elaboration of a
common definition of categories/features/descriptions of the platform is
rather a continuous and elaborated negotiation of interpreting the
technology. The adoption of an infrastructuring approach for defining IoT
interoperability is an approach for opening towards the advancement of the
technology, rather than providing analytical answers. In line with this
description, adopting this notion as an approach to technology development
is rather providing a negotiation space.
For a negotiation and technological change to happen, people
participating in the definition of the technology need to be experts, which
means to be participating in the process of understanding the features of
the technology or be willing to image how technology can be changed.
Hence, infrastructuring is about orchestrating and stimulating changes for
bringing technology into a different condition. It is a work of negotiation and
conflict. For this purpose, the environment has to leave the space for the
infrastructurer to be able to interact, to have the opportunity to modify,
calibrate, and reframe the negotiation. Adopting an infrastructuring
approach is opening towards an opportunity of change that can happen
when a technology is mature enough to be reinterpreted and placed
differently by infrastructurer. Infrastructurer act within a common space of
discussion and unshared requirements. So far infrastructuring implies
empowerment of inexistent interactions. Thus, by its means,
infrastructuring implies changes. Changes mean the ability to introduce a
breaking component, concerning a service or technology.
Describing the notion of infrastructuring as the new black was meant to
provoke and stimulate further reflections on its use. It is an operational
method that focuses on changes, accommodation, and reconfiguration of
technologies which are active in space and in time. The reason for adopting
this notion for looking at socio–technical phenomenon is to help researchers
as well technologists and designers. Developing technology is a continuum
of different interpretation and negotiations that bring to the reconfiguration
of external technologies. Therefore, the notion of infrastructuring allows us
to look at the process of implicitly and informally recognised standards with
an inch of expectation of changes stimulated and brought by different
parties involved in the definition of technology.
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Infrastructuring is the New Black
Acknowledgments
This article has seeds on conversations with my colleagues at the
University of Trento – overall with Vi e zo D A d ea – and many other
scholars from all over the world, who are fascinated as I am by the concept
of infrastructure. I would thank Alex Gluhack and all the members of the
Unify–IoT project – including all the RIAs – without whom I would not have
understood the importance of informal steps towards a formal identification
of standards and interoperable technologies.
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472
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Changing Complex Sociotechnical
Infrastructures: The Case of ATM
Roberta CUELa, Giusi ORABONAa and Diego PONTE*a
a Università
di Trento
The aim of the paper is to analyse the decision processes that are taken
to implement a planned change, in a complex ecosystem. As described by
various authors in the so called second–generation development of STS
theory, decisions are obligatory passage points of any change that affects the
evolution of infrastructures. In this work decisions processes are not discrete
decisions, but are considered as patterns of exchange and communication
which reduce the equivocality of a problematic issue. In particular, we
analyse the decision processes carried on by experts in Air Traffic
Management (ATM) system and we sketch out whether and to what extend
different decision making practices come into play in the adoption of an ATM
changes and in the construction of the correlated socio–technical system.
As depicted in literature, we take advantage of the case study analysis
which allow us to identity the main building blocks trough which
infrastructures change.
Keywords: Infrastructure; invisibility; decision processes
Introduction
In this paper, we analyse decision processes used to implement changes
in Air Traffic Management (ATM) systems. ATM systems are complex
infrastructures aimed at assisting aircraft flights through distinct activities,
such as air traffic control, air traffic flow management and other information
services. Thanks to the ecological approach, we studied the complex
interrelations among heterogeneous elements using both intra– and inter–
organizational perspectives.
When a change needs to be implemented in the ATM, different and
complex relationships occur and may underline some practices embedded in
*
Corresponding author: Diego Ponte | e–mail: diego.ponte@unitn.it
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ROBERTA CUEL, GIUSI ORABONA, DIEGO PONTE
the socio–technical infrastructure shared by the actors. The relationships
involved in decision processes affect the practices of actors making
(in)visible ATM infrastructure that can be seen as an ecology constituted by
interrelated elements that are continuously negotiated.
In this paper we analyse these relationships and their visibility. The
analysis is conducted through the interpretation of semi–structured
interviews with stakeholders involved in decision processes. In our
conclusion, we sketch out whether and to what extend different decision
making practices come into play in the adoption of an ATM change and in
the construction of the correlated socio–technical system.
The paper is structured as such. The second section describes the notion
of infrastructure and its (in)visibility. The third section discusses about
invisibility and decision processes. The fourth section introduces the case
study. The fifth sketches out some conclusions.
Infrastructures and (in)visibility
Sociotechnical infrastructure might be defined as a robust network of
people, artefacts, and institutions that generate, share and maintain specific
knowledge about the human and natural worlds (Edwards, 2010). A large
body of literature spanning from interactionism to the workplace studies
a out i f ast u tu es, e phasizes the i po ta e of i f ast u tu e s hu a
elements such as work practices, individual habits, and organizational
culture (Bowker and Star, 1999; Edwards, 2003; Heath and Luff, 2000;
Mongili and Pellegrino, 2014; Star and Ruhleder, 1996; Schmidt and Bannon,
2013). These elements stress on the importance of the relations in an
infrastructure. Two important characteristics (Bowker and Star, 1999;
Bowker et al. 2010; Neumann and Star, 1996; Star, 2002; Star and Ruhleder,
1996) of the socio–technical infrastructure should be underlined:
The infrastructure is the result of negotiation among heterogeneous
actors.
Within an infrastructure, people are connected to activities,
structures and cognitive elements.
Infrastructure is embedded in stable work practices and become visible
when work within or across communities breaks down (Star, 1999; Star and
Ruhleder, 1996). Therefore, various studies have analysed the evolution of
socio–technical infrastructures. Among others, Edwards et al. (2009)
focused on two moments that seem to mark the evolution of the largest
infrastructures:
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Changing Complex Sociotechnical Infrastructures: The Case of ATM
1.
Transition: it is the moment in which technical, social innovations
and policies previously separated, will bind together to form a new,
larger and powerful network .
2. Adjustment: it is the moment in which an infrastructure fits and
remodels, without aggregating previously separated elements, but
only adjusting them according the organizational needs.
In this line, STS studies have analysed the infrastructure starting from the
invisibility concept. This means that the infrastructures are typically
embedded in practices, embodied in routines. Therefore, they exist in the
background, are invisible and are taken–for–granted by actors who perform
routines (e.g. Bowker and Star, 1999; Bowker et al. 2010; Neumann and Star
1996; Star, 1999, 2002).
Socio–technical infrastructure becomes visible when it breaks. For
instance, when a server goes down, a bridge washes out, or when a power
blackout occurs, the infrastructure becomes very evident for the actors that
use it. Therefore, they attempt to create and implement ex–ante and ex–
post procedures (such as back–up mechanisms or other emergency
procedures) which tend to fix breaks and bugs (Star and Ruhleder, 1996). In
very complex systems, it may happen that a change is required by an actor
in the system. The actor may push the others to plan changes of their own
practices and/or infrastructures according to this new aim. This planned
change makes the infrastructure visible allowing actors to take decisions
about its evolution. In this paper, we focus our study on this latter situation,
in which actors take decisions to change the current ATM complex systems.
(In)visibility and decision processes
From an organizational point of view, decisions that have consequences
on an entire ecosystem are usually made by groups (Huber, 1980; Robbins,
1992; Vroom and Jago, 1988). The essence of each organization is to
coordinate diverse contributions and accomplish a goal that could not have
been achieved by any of the group members working alone (Maznevski,
1994). A planned change of an infrastructure involves a multitude of
decisions about:
1. the infrastructure as the result of negotiation among heterogeneous
actors and
2. the interconnections among people, activities, structures and
cognitive elements.
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ROBERTA CUEL, GIUSI ORABONA, DIEGO PONTE
As such, the change of an infrastructure is a very complex set of
processes, it and implies various phases and involves many actors. In other
words, it is not an instantaneous process, it requires time and reiterative
development. Since the infrastructure supports and is, in turn, inhabited by
social and technical elements and relationships, the changes cannot refer
o l to the te h ologi al sphe e; athe , the a e the esult of a to s
negotiations on practices, routines, and all the socio–technical elements
that compose the infrastructure itself. Among others, Pava (1983) in a
second–generation development of STS theory, argued that decision
processes are patterns of negotiations used to reduce the uncertainty of a
problematic issue. Moreover, decision processes are not individual activities
and are not discrete decisions, they are embedded into a cyclic and
continuous development.
This implies that the infrastructures tend to be aligned with the planned
changes, new practices, culture, embedded knowledge, etc. (Hanseth and
Lundberg, 2001).
In the specific case of planned changes, actors take decisions on their
interpretations of the infrastructure. In order to do that, they first analyse
the infrastructure they see/perceive; secondly, they foresee/plan a change
and finally they crystallize the moment in which the individuals enact the
direction and shape a change trajectory.
According to Corbin and Strauss (1988) the key elements of this decision
process are enclosed in the concept of crystallization , which is defined as a
process made of two stages. At the beginning actors identify the
performances that are not achievable later (where the infrastructure
brakes), then they design new practices/infrastructures (Neumann and Star,
1996).
The way in which the foreseen future can be realized depends on the
characteristics that the decision process assumes. These can be human and
non–human relationships intertwined among heterogeneous elements, and
negotiation processes related to power, reputation and trust. In detail, the
trajectories of practices and decisions converging to the crystallization point
allow the identification and implementation of new changes (Neumann and
Star, 1996).
In this work, our focus is to study how the infrastructure is made visible,
changes are planned, and decision are taken, in the specific case study of
the Air Traffic Management.
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Changing Complex Sociotechnical Infrastructures: The Case of ATM
The case study: the sectorless Air Traffic
Management
Air Traffic Management (ATM) is the whole ecology of systems that
assists the flight of an aircraft: departing, cruising, and landing at an airport
(Duong et al., 2002). According to the European Organisation for the Safety
of Air Navigation (EUROCONTROL) – the international organisation
managing and controlling air traffic across Europe – ATM is made of three
distinct activities:
Air Traffic Control: the process by which aircrafts are safely
separated in the sky as they fly en route and at the airports where
they land and take off.
Air Traffic Flow Management: the activity done before flights take
place. Any aircraft using air traffic control files a flight plan and
sends it to a central repository. All flight plans for flight into, out of
and around Europe are analysed and computed.
Aeronautical Information Services: the services responsible for the
compilation and distribution of all aeronautical information
necessary to airspace users. These include information on safety,
navigation, technical, administrative and legal matters.
Since it has to deal with flights safety, the ATM is driven by strict national
and international regulation. Furthermore, technical competence of the
actors plays a strong role in the sector, as security of flights must be
guaranteed.
ATM is a complex ecology of actors such as:
civil and military experts in airspace design,
European Civil Aviation Conference member states,
air navigation service providers (e.g. DFS in Germany and ENAV in
Italy),
passengers and airspace users,
flight planner organisations,
relevant international bodies.
Traditional air traffic control is based on geographical partition of the
airspace, indeed control sectors. Each airspace passing through a sector is
controlled by a specific organization. Figure 1 shows an example of the
traditional sectored control system applied to Germany (DFS, 2016).
In order to assess the feasibility of this concept, scholars have focused on
several operative aspects of the sectorless scenario over the last decade,
su h as ha ges i the o t olle s tasks, the p o edu es of ai afts
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ROBERTA CUEL, GIUSI ORABONA, DIEGO PONTE
assignments, the priority rules and the safety assessments routines (Biella et
al. 2011; Birkmeier and Korn, 2014; Korn et al., 2009).
Figure 1 Sectored control scenario
(Source: DFS, 2016).
Figure 2 Sectorless control scenario
(Source: DFS, 2016).
The sectorless scenario is said to offer significant improvements while
addressing the main bottlenecks of the traditional sectored approach. The
main improvements are (Birkmeier, Tittel and Korn, 2016):
Higher number of traffic. The system is able to control a bigger
number of flights.
Less workload. Controllers face less workload and also less
handovers.
Efficiency in terms of costs and time. Sectorless allows for more
linear flights meaning less fuel and less travel time.
Single point of contact for pilots. When entering a sectorless area,
pilots have a unique controller to talk with.
Since the sectorless scenario is a complex innovation, its implementation
lasts for several years: its real implementation is set to become gradually
operational from 2020/2021, meaning more ten years since the initial
exploration of the notion by a national control provider. The technical and
procedural innovations of the scenario bring many changes within the
sector; in this sense, actors should take decisions in order to plan and
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Changing Complex Sociotechnical Infrastructures: The Case of ATM
implement the changes of the infrastructure and its interconnected
practices.
Research method and discussion
To study the introduction of this change we performed semi–structured
interviews and a workshop with international experts during Spring–
Summer 2016 (PACAS, 2016):
1st phase: interview with 3 experts in May 2016;
2nd phase: workshop with 5 experts in July 2016.
The goal of this activity was to identify the most important categories of
an ATM decision process. The analysis of the interviews allowed us to
identify four emergent categories:
1. the type of activities and information in decision process;
2. the actors involved;
3. how to solve conflicts during the decision processes;
4. the types of decisions.
In the following, we briefly describe the most interesting evidences for
each category.
Evidence 1. Activities and information in decision processes
The actors of the ATM face the need to clean the information from
contaminations. In other words, the information should be represented and
reported in the most objective and comprehensive way. The analysis of the
interviews shows that this is necessary for three main reasons.
This excerpt of expert person n. 1 summarizes the most significant
activities and type of information that characterize a decision process:
EP1: […] fi st of all the p ese tatio of the p o le . It ust e
presented in a way as objective as possible, because usually the
problem comes contaminated. […]
First, knowledge has to be cleaned to clearly represent a problem or an
issue at stake. Usually decision makers represent situations from their point
of view. This might not represent or over–represent a problem issue.
Second, decontaminated information allow to better identify possible
alternatives. Indeed, knowledge which is represented from one of the points
of view of the decision makers, might not be useful to represent all available
alternatives.
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ROBERTA CUEL, GIUSI ORABONA, DIEGO PONTE
Third, objective information allows to better evaluate the impact of the
alternatives on the infrastructure while preventing political games or
interests to affect the decision.
Evidence 2. Actors in decision processes
Interviewed persons state that the impact on all types of actors is being
considered when taking decisions.
All the actors play a role in the decision process depending on:
the position they have within the ATM (are they actors directly
involved in the decision process? Do they have a powerful position?
Are they able to impose a choice to the others?);
the situation they encounter while participating (are they actors
indirectly involved in the decision process? Do they suffer the
decision process?).
From our interviews it emerges that two types of actors are very
relevant in any decision for ATM:
Actors that are actively involved in the decision processes are also
responsible for the changes of the infrastructure;
Actors that are passively involved in the decision because they are
affected by it (e.g. passengers).
Whenever actors make a change, they have to take into consideration
the effects on all other actors.
Evidence 3. How to solve conflicts during decision processes
Conflicts may happen during decision processes because of different
reasons. A reason described by an interviewee is referring to the
contaminated information which may push actors working in an
interested way. As said, above, this may also shape the definition of
alternatives and the evaluation of their impact. The conflicts may be solved
in a political or operational manner. For instance, EP1 says that:
EP : […] he ou a ot a t o the hu a ei g e ause he is
stubborn, then you must act on procedures and then negotiate a
o
o positio .
Interviewed persons state that, in case of conflict about a change, the
decision makers have to consider various elements while reaching a
common decision:
the actors themselves: decisions may affect actors when this does
not imply much conflict;
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Changing Complex Sociotechnical Infrastructures: The Case of ATM
the procedures: decisions may affect the flow of the procedures as a
way to bypass conflict and force innovation;
the artefacts: the design and choice of new artefacts may also be an
option to minimize or bypass conflict.
Evidence 4. The types of decisions
Information, actor and conflicts spread over various decision levels.
These are three:
The operational level deals with the real management of any air
traffic action, and decisions are made in real–time on an emergency
basis.
The managerial level deals with all the technical changes that may
occur during a revision of ATM procedures, such as the introduction
of new technologies, protocols etc. The changes are usually planned
and are based on an in depth technical and specialized knowledge
shared in national and multinational projects.
The strategic practices deal with the adoption of policies, norms and
regulations at national and international levels.
The analysis of the decision processes allows us to understand how the
infrastructural change spread all over the system by focusing on all the
elements that compose the organization itself (human, non–human,
environment and context). Furthermore, the analysis of the decision process
allows reconstructing the role of different elements, object and actors in
shaping the trajectory of the planned change.
Findings and future work
The adoption of a sociotechnical approach has two main implications in
terms of organizational change and decision process analysis. First, this
approach allow us to understand the organizational change focusing on all
the elements that compose the organization itself (human, non–human,
environment and context). Second, the decision process could be analysed
as a process by reconstructing the different trajectories among different
elements, object and actors and focusing on the relationships among these
elements (Star and Griesemer, 1989).
In particular, the analysis of the case study allowed us to identify that
changes of an infrastructure are highly intertwined with decision processes.
Changes, also, are discussed during the decision processes and the results
are crystallized in facts that shape the change itself. Actors involved in the
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ROBERTA CUEL, GIUSI ORABONA, DIEGO PONTE
decision processes, attempt to clean the information from contaminations
in order to share the most objective and comprehensive information which
is crystallized in facts (Evidence 1).
Moreover, the relationships that forms the ecology of sociotechnical
system emerges as a result of negotiations among actors and the role they
play (even in term of power) in the decision processes (see Evidence 2 and
Evidence 3). In the sectorless scenario, the innovation was initiated by DFS
(Deutsche Flugsicherung GmbH), the German control provider and its real
implementation is set to become gradually operational from 2020/2021.
This imply the involvement of other actors that directly or indirectly take
decisions in order to implement the innovation. Time is also required to
reduce conflicts (Evidence 3).
Decisions about infrastructures go through three levels of decision
(strategic, managerial, operational) that have different scopes (Evidence 4).
As soon as an actor introduced the innovation and strategically shared the
idea with other policy makers, managerial and operational levels get
involved in decision processes and infrastructure changes.
Since the research project is still in progress, this work needs further
improvements. Activities are in place in order to have a more in depth
analysis of the interconnection between the infrastructure and each
decision level; in particular, research is focusing on refining the insights
about authority, influence and power on the decision levels.
Acknowledgments
This work has received funding from the SESAR Joint Undertaking under
g a t ag ee e t No
u de Eu opea U io s Ho izo
esea h
and innovation programme.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Il lavoro nella e–Society:
polarizzazione della struttura professionale e
scomparsa delle professioni esprimibili in
termini algoritmici
Federico FIORELLI*a
a Università
degli Studi di Roma La Sapienza
Dalla fine degli anni Ottanta le analisi econometriche mostrano come
l utilizzo delle te ologie ICT ha o po tato u a pola izzazio e della st uttu a
professionale. A una crescita delle professioni high skills e low skills è
succeduto un calo delle professioni medium skills.
Difatti la digitalizzazio e dell e o o ia ha da u lato po tato alla
formazione di nuovi settori di mercato, favorendo nuove occasioni
professionali pe i la o ato i più ualifi ati, e t e dall alt o ha
profondamente mutato la struttura occupazionale di molti settori
tradizionali, comportando un ampliamento dello skill gap tra le competenze
i hieste dalla do a da e le apa ità possedute dall offe ta.
La sempre maggiore diffusione delle tecnologie digitali richiede un
accrescimento delle competenze computazionali della forza lavoro con il fine
di mantenere inalterato il legame tra innovazione, sviluppo economico e
crescita occupazionale.
Keywords: Routine–biased technological change; disoccupazione tecnologica;
polarizzazione struttura professionale; tecnologie ICT
Introduzione
L attuale e oluzio e del e ato del la o o si fo alizza se p e più sulla
relazione che intercorre tra crescita della disoccupazione e introduzione
delle macchine, principalmente computer, all'interno degli uffici e degli
opifici. In passato la maggior parte degli studi sociologici sul tema si
riferivano ai cambiamenti organizzativi prodotti dai processi di automazione.
*
Corresponding author: Federico Fiorelli | e–mail: federico.fiorelli@uniroma1.it
485
FEDERICO FIORELLI
Questo termine viene fatto risalire a John Diebold per un articolo del 1952
dal titolo Automation: The Advent of Automatic Factory (Pollock, 1970). In
questa ottica i processi di automazione non si qualificano come uno
strumento utile a ridurre i costi di produzione ma come un processo socio–
te i o he a dall a uisto della te ologia fi o al a ia e to
o ga izzati o passa do pe l i teg azio e dei a ia e ti o ga izzati i ei
precedenti sottosistemi sociali presenti nelle unità produttive.
Il passaggio tra fordismo e post–fordismo alla fine degli anni Settanta ha
sollevato il problema del capitale umano nell'evoluzione dei modelli
organizzativi (Kern e Schumann, 1991). Un modello di produzione
completamente automatizzato, anche dinnanzi al sorgere della quarta
rivoluzione industriale (Forester, 1985; King, 1981) o di un quarto settore
economico (Machlup, 1984), non si sarebbe potuto realizzare senza un
ricollocamento produttivo dei lavoratori. In altri termini una crescita
economica stabile e prolungata nel tempo doveva prevedere un giusto
equilibrio tra l'introduzione di nuove tecnologie e la riorganizzazione della
forza lavoro. Questo paradigma tecnico–organizzativo prese il nome di
human centred automation , l ese pio lassi o la fa i a i teg ata della
Toyota, in opposizione a quelle logiche economiche che parlavano di
unmanned factory (fabbrica totalmente automatica).
In questa fase divengono fondamentali nuove figure professionali che
vanno dalla supervisione delle macchine fino alla semplificazione dei modelli
integrativi utili a equilibrare le esigenze del lavoro e il ritmo produttivo del
capitale. Non a caso da qualche anno si sta assistendo a una crescita della
richiesta di posizioni professionali che richiedono anche competenze
umanistiche. Questo concerne sia le imprese web–based che operano nel
setto e dell e–commerce, le quali richiedono professionisti della
comunicazione come nel caso del web reputation manager o del social
media manager , oppure le imprese manifatturiere che hanno necessità di
figure professionali necessarie per gli aspetti logistico–gestionali. Lo
spostamento dei knowledge workers verso attività professionali non
routinarie, spesso legate alla supervisione e al controllo delle macchine, ha
portato a un profondo mutamento della struttura professionale favorevole
ai lavoratori non routinari e qualificati.
Nuove tecnologie e possibilità occupazionali
La relazione tra tecnologia e occupazione ha da sempre rappresentato
una tematica contraddittoria. Negli studi sulla relazione tra tecnologia e
486
Il lavoro nella e–Society
società emerge come le innovazioni risultano sempre più interconnesse con
i fenomeni sociali. Questa assenza di una contrapposizione continuativa
dipende dal fatto che nel loro percorso evolutivo la società non si configura
in perenne ritardo così come la tecnologia non è in perenne anticipo
(Neresini, 2011).
A pa ti e dall a e to delle et–economy, a cavallo tra gli anni Ottanta e
Novanta, è cresciuto il numero dei ricercatori sociali che reputano possibile
u e oluzio e del e ato del lavoro in cui risulta centrale il ruolo
dell esse e u a o. La p i ipale teo ia di ife i e to p e de il o e di
worker–robot interaction (Johnson et al., 2009). Secondo questa
impostazione la centralità dei processi organizzativi e la qualità del capitale
umano rivestono grande importanza nel processo socio–economico che
pa te dall auto azio e e te i a o u a es ita della p odutti ità dei
fattori di produzione. Le macchine non essendo in grado di svolgere
autonomamente un processo produttivo nella sua interezza, finiscono per
dipendere dalla destrezza e dalla creatività del lavoratore. In tal modo la
lo o fu zio e p i ipale o siste ell assiste e il la o ato e sia el la o o
effettivo che in una sua preventiva simulazione. Al lavoratore rimangono da
svolgere le attività più sicure e meno alienanti (Sheridan, 2016).
Questi fenomeni fanno propendere non per una possibile fine del lavoro
a pe u a uo a di isio e del la o o i ui l i tellige za u a a ie e
coadiuvata da quella artificiale (Levy and Murnane, 2004). I lavoratori
pertanto si possono dividere tra coloro i quali sono tenuti alla
programmazione e al controllo delle macchine e coloro i quali possono
e efi ia e dell assiste za digitale i
olti fase del p op io la o o. Pe ta to
resta di primaria importanza una formazione che possa garantire un capitale
umano adeguatamente formato sia in termini di competenze tecnico–
operative che in termini di creatività e di propensione al cambiamento.
L attuale diffusio e di a ie ti di la o o te ologi amente densi,
fenomeno dovuto sia a una diffusa cultura digitale che a una riduzione del
costo delle nuove tecnologie a parità di potenza di calcolo, sta
profondamente mutando le modalità con le quali le aziende si relazionano
con i clienti, determinano le procedure decisionali, assumono il personale e
mettono in comunicazione i vari settori aziendali. La presenza di ambienti
lavorativi tecnologicamente e socialmente più complessi comporta una
so ializzazio e dell i ple e tazio e te ologi a e u a te ologizzazione
dell o ga izzazio e so iale. Nel p i o aso la ediazio e t a le a ie
o po e ti dell o ga ig a
a azie dale fa o is e i a ia e ti
tecnologici ( co–working strategies ) mentre nel secondo caso la necessità di
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FEDERICO FIORELLI
digitalizzare le varie fasi della produzione comporta dei repentini
a ia e ti dell e osiste a la o ati o Be stei , C o le e Nou akhsh
2007).
Il principale obiettivo delle nuove tecnologie digitali, in particolare quelle
he fa o is o o la gestio e, l i
agazzi a e to e l a alisi delle
informazioni, non è quello di sostituire le competenze dei lavoratori con
quelle delle macchine ma, al contrario, quello di migliorare la qualità del
la o o u a o att a e so l utilizzo di te ologie he las ia o al la o ato e le
attività lavorative più creative e piacevoli. In tal modo la cosiddetta
o os e za ta ita, spe ial e te ell a ito so io–relazionale, continua a
rappresentare il valore aggiunto del lavoro umano nelle attuali produzioni
automatizzate (Moniz e Krings, 2016).
Nuovi scenari del mercato del lavoro
Per quanto concerne il mercato del lavoro contemporaneo, il XX secolo
ha osservato un continuo mutamento delle tipologie di lavoro per via di
u a ele azio e del p og esso te ologi o. Da u lato i stata u a
specializzazione del lavoro me t e dall alt o u a sua i tellettualizzazio e
( de–routinization ). Se durante le prime fasi della rivoluzione industriale i
lavoratori si spostano dalle campagne alle manifatture, trasformandosi da
contadini ad operai, nella seconda metà del XX secolo i lavoratori si
spostano dalle fabbriche agli uffici, trasformandosi da operai a impiegati.
Allo stesso tempo la divisione del lavoro, la complessificazione dei bisogni
so iali e l e oluzio e delle te ologie ha o i hiesto u a fo za di la o o
sempre più formata e creativa.
L ope aio della ate a di o taggio fo dista, p o ipote dell ope aio delle
manifatture tardo settecentesche, era tenuto unicamente a eseguire degli
ordini. Forza fisica e resistenza alla fatica erano le due principali qualità
richieste dalla domanda di lavoro. Lo stesso Henry Ford, quando sceglieva i
propri lavoratori pagandoli molto più della concorrenza, richiedeva una
g a de apa ità di adegua e to dell ope aio al it o della p oduzio e
meccanizzata. La produzione di massa necessitava di un tempo di
p oduzio e se ato: l ope aio do e a esse e esiste te pe adegua si a
questo tempo e doveva ricevere un salario elevato per poter consumare i
beni prodotti. Serialità e standardizzazione della produzione da un lato e
o su is o dall alt o e ano i principali pilastri su cui poggiava la società
fordista.
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Il lavoro nella e–Society
Co l a e to della te za i oluzio e i dust iale, he si può
profanamente far iniziare con la scoperta del transistor nei Laboratori Bell,
le esigenze della produzione richiesero un profondo cambiamento della
struttura professionale. Per semplicità è possibile suddividere questo
momento storico in due distinte fasi: una prima fase in cui domina la
microelettronica e una seconda fase in cui domina il digitale. Nella prima
fase, databile tra gli anni Cinquanta e la fine degli anni Settanta, lo
spostamento dei lavoratori dal settore secondario al settore terziario
avviene in un contesto di routinizzazione del lavoro essendo ancora
ell epo a fo dista. Nella se o da fase, data ile t a la età degli anni
Otta ta e i gio i ost i, la te zia izzazio e dell e o o ia stata affia ata
da una de–routinization del la o o esse do passati all epo a post fo dista.
Questa seconda fase, utilizzando una terminologia contemporanea, è
definibile anche come economia post–industriale o knowledge economy .
David Autor e Brendan Price (2013) in una ricerca dal titolo The Changing
Task Composition of the US Labour Market: An Update of Autor, Levy e
Murname dimostrarono come nel mercato statunitense dagli anni Settanta
ad oggi sono diminuiti i lavori che fanno parte del settore routine manual ,
del settore non routine manual e del settore routine cognitive . Al
contrario sono aumentati i lavori nei settori non routine analytic e non
routine interpersonal . Stessi risultati sono stati riscontrati nel contesto
europeo con riferimento a sedici distinti paesi (Goos, Manning e Salomons,
2009).
‘isulta e ide te o e u e o o ia fo data sulla o os e za, o e o su
un mix di innovazione tecnologica e di pubblicizzazione creativa dei prodotti,
richiede un capitale umano altamente formato sia dal punto di vista delle
competenze tecnico–operative che da quello delle competenze socio–
relazionali. I nuovi consumatori, disposti a spendere una maggior quota di
reddito in beni e servizi di qualità, richiedono una maggiore attenzione da
parte delle imprese.
I nuovi modelli di consumo, alla pari del mutamento tecnologico, hanno
dete i ato sia la te zia izzazio e dell e o o ia he l i tellettualizzazio e
del mondo del lavoro. Queste due variabili risultano a loro volta
interconnesse. Difatti un profondo cambiamento delle pratiche di consumo
è legato a una crescita dei differenziali di produttività tra i settori che
producono beni materiali e quelli che producono servizi immateriali.
Conseguentemente la crescita dei redditi nel corso del XX secolo ha
permesso alla maggior parte dei cittadini dei paesi industrializzati di poter
soddisfare pienamente i propri bisogni materiali. Ad oggi una quota sempre
489
FEDERICO FIORELLI
maggiore del reddito viene destinata all a uisto di iaggi a a za o di
a esso i te ologi i e i se o da i piuttosto he all ali e tazio e e al
sostentamento (beni primari). Una maggiore libertà nella gestione del
te po li e o, la possi ilità di esse e alla oda, l a esso all ist uzione
te zia ia e il o segui e to di u o upazio e g atifi a te, app ese ta o i
principali determinanti del miglioramento della qualità della vita nei paesi
industrializzati. Allo stesso tempo la crescita della produttività del lavoro nel
settore industriale, aggio e te p ope so all i t oduzio e di te ologie
labour saving (a risparmio di lavoro), ha comportato un calo dei prezzi dei
beni materiali. Non solo questi beni costano meno ma, allo stesso tempo,
cresce la percentuale del costo che va imputata all a ilità so io–relazionale
(marketing, customer satisfaction, e dita al dettaglio, et … piuttosto he
alle tecnologie produttive (Turner, 2001).
Recenti studi (Autor e Dorn, 2013; Autor, Levy, e Murnane, 2003) hanno
esso i elazio e l i o azio e con i cambiamenti che avvengono
all i te o della st uttu a p ofessio ale. La osiddetta teo ia del Routine–
biased Technological Change afferma che il mercato del lavoro si compone
sempre più di due gruppi di lavoratori. Da una parte i lavoratori non di
outi e, o ple e ta i alle a hi e, e dall alt o i la o ato i di outi e,
sostituibili dalle macchine. Questo avviene poiché le tecnologie incidono
sulle competenze richieste dal mercato del lavoro. Ad esempio essere un
lavoratore non di routine significa da un lato essere un lavoratore creativo e
te i a e te o pete te a dall alt o sig ifi a esse e u la o ato e
flessibile e orientato al problem solving.
I tal odo l i o azio e te ologi a fi is e pe i ide e sulle di a i he
occupazionali determinando un terzo travaso dinamico (spostamento
inter–setto iale dell o upazio e . Il p i o stato il passaggio dal a po
alla fa i a, il se o do dalla fa i a all uffi io e il te zo dall uffi io alla
ete. Questo te zo passaggio seg a l i izio di u pe corso professionale che
non è più contornato da uno spazio e da un tempo definito a livello
aziendale. Il lavoratore, maggiormente indipendente rispetto al passato
(freelance), si trova in un contesto professionale in cui da un lato è tenuto a
essere aperto al a ia e to e t e dall alt o de e p o ede e a u
continuo aggiornamento delle proprie competenze (Gandini, 2015).
Questo processo di polarizzazione della struttura professionale
rappresenta il prossimo futuro del mondo del lavoro. I lavoratori più
qualificati continueranno a trovare posti di lavoro gratificanti e ben pagati
mentre i lavoratori meno qualificati otterranno posti di lavoro meno
gratificanti e mal pagati (Massari, Naticchioni e Ragusa, 2013). Utilizzando
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Il lavoro nella e–Society
una terminologia propria della futurologia di John Naisbitt si può affermare
che per i lavoratori high–skills si aprono le porte dell high tech mentre per i
lavoratori low–skills le po te dell high touch .
Va aggiunto che questa polarizzazione della struttura professionale è
seguita da un upgrading delle credenziali educative per tutti i settori
economici. Mentre nelle precedenti rivoluzioni industriali, che storicamente
si fanno risalire a un cambiamento delle fonti di energia (vapore, elettricità)
o dei modi di produzione (manifattura, divisione del lavoro e catena di
montaggio), si era osservato un continuo downgrading della struttura
p ofessio ale, uest ulti a i oluzio e te ologi a sta segue do u a
direttrice opposta. I nuovi posti di lavoro creati dal mutamento tecnologico
richiedono delle competenze più alte rispetto a quelle richieste dai posti di
lavoro che vengono distrutti. Il meccanismo della distruzione creatrice di
S hu pete , adegua dosi a u i tellettualizzazio e delle p ofessio i e a u
mutamento tecnologico sempre più rapido (come previsto dalla legge di
Moore), sostituisce i posti di lavoro routinari con quelli non routinari. Altresì
i lavoratori più qualificati vengono premiati con posti di lavoro gratificanti
mentre quelli meno qualificati con posti di lavoro dequalificanti.
La riduzione del costo di produzione delle tecnologie ICT, a sua volta
dovuta ai processi di innovazione propri del settore, favorisce il ripetersi di
questo processo di polarizzazione. La domanda da porsi è pertanto: come si
evolverà nel prossimo futuro il mercato del lavoro?
Aspettando di osservare ciò che accadrà, è possibile rispondere a questa
domanda facendo ricorso a tre scenari:
– il primo scenario prevede che nei prossimi venti anni circa il 50% delle
professioni verrà sostituito dalle macchine. Pertanto, anche se circa la metà
delle nuove professioni ancora non esiste, è possibile ipotizzare che la forza
lavoro qualificata potrà accedere al mercato del lavoro (Frey e Osborne,
2013);
– il se o do s e a io p e ede he il it o dell i o azione andrà a
di i ui e dato he la aggio pa te delle i o azio i e essa ie all esse e
umano già esistono (Gordon, 2012). In tal modo le tecnologie digitali, più
utili all i t atte i e to he alla p odutti ità, o sa a o i g ado di uta e
in modo così rapido la struttura professionale;
– il te zo s e a io p e ede l a e to di u a jobless society , ovvero di
una società in cui la produzione è interamente in mano agli automi. In
questo scenario andrebbe a scomparire il concetto stesso di lavoro
obbligando le istituzioni economiche e politiche a riorganizzare le attività
491
FEDERICO FIORELLI
umane nei pochi settori extraeconomici in cui le macchine non sono in grado
di sostitui e l esse e u a o ‘ifki ,
.
Competenze computazionali e disoccupazione
All i izio degli a i Novanta Louis Perelman scrisse un libro
estremamente critico nei confronti della scuola tradizionale. Il titolo è
S hool s Out: H pe lea i g, The Ne Te h olog , a d the E d of Edu atio .
Secondo questo autore il modo tradizionale di tramandare il sapere negli
istituti s olasti i o più i g ado di segui e l e oluzio e del e ato del
lavoro. Le vecchie competenze nozionistiche hanno lasciato il posto a una
serie di nuove competenze, che vanno da quelle computazionali a quelle
socio– elazio ali, he l istruzione è sempre meno capace di trasmettere alle
nuove generazioni.
Tutta ia il a ia e to i hiesto all ist uzio e o solo di atu a
tecnica. I modelli di apprendimento necessitano di adeguarsi a un mondo
del lavoro in continuo cambiamento. I modelli organizzativi e le strategie di
innovazione delle imprese seguono matrici che sono profondamenti
diffe e ti da uelle passate. L attuale odello di s iluppo, suppo tato dalle
uo e te ologie dell i fo azio e, i hiede delle i f ast uttu e eti ola i
fo date su di u i o azio e di atu a i o i a te. I siste i di eazio e e
di trasferimento delle conoscenze fondati sulla settorialità del sapere
scientifico lasciano il posto a forme dello scoprire che favoriscono la
o e ge za t a sape i. L attuale esponsabile del Mit Media Lab, il
giapponese Joi Ito, afferma che il futuro sviluppo economico passerà
att a e so l i idazio e dei sape i. L a ti–disciplinarietà permette di trovare
un punto di raccordo tra le idee sviluppando quegli interstizi cognitivi che si
possono esplorare solamente rompendo il muro artificiale che storicamente
ha da sempre suddiviso le materie e gli approcci scientifici.
Anche nello studio dei fenomeni occupazionali al tempo della net–
economy il piano organizzativo può rappresentare un punto di incontro tra
la sociologia del lavoro e gli studi sociali in materia di sviluppo tecnologico
(Wajcman, 2006). La tecnologia, osservabile come un prodotto socio–
tecnico, rappresenta il risultato di un processo razionale che tende a
mobilitare in continuazione delle risorse socio–culturali. In tal modo il
e ato del la o o i flue zato dall i o azio e te ologi a osì o e
l e oluzio e del e ato del la o o, sia da u pu to di ista e o o i o he
istituzionale, determina la forma e la pervasività della stessa automazione.
492
Il lavoro nella e–Society
L e oluzio e del e ato del la o o e della ultu a dell i o azio e
rappresentano il prodotto di negoziazioni e discorsi che hanno plasmato i
a ia e ti he sta o i te essa do l attuale st uttu a o upazio ale. La
precedente dicotomia tra individui occupati e non occupati è stata
affiancata da quella tra lavoratori high skills e lavoratori low skills e tra
lavoratori qualificati che operano nei brain hub e lavoratori qualificati che
lavorano al di fuori di questi ecosistemi innovativi. Nel primo caso i
lavoratori altamente produttivi hanno un posto di lavoro stabile e ben
remunerato mentre quelli meno produttivi hanno un posto di lavoro
instabile e poco remunerato. Nel secondo caso i lavoratori meno qualificati
che lavorano in un ecosistema innovativo vantano salari superiori ai
lavoratori altamente qualificati che lavorano al di fuori di questi ecosistemi
(Brynjolfsson e McAfee, 2015).
La crescita economica e il mutamento tecnologico, concetti che
tradizionalmente sono connessi con il funzionamento del mercato, devono
altresì essere considerati come fenomeni capaci di accrescere la
sperequazione sociale e di rallentare la mobilità sociale. In questo quadro
diviene fondamentale il ruolo delle istituzioni pubbliche centrali e locali nel
ga a ti e l a esso a iog afie edu ati e do e tutti gli i di idui, a
prescindere dal capitale economico, culturale e relazionale delle proprie
famiglie di origine, possano avere le stesse possibilità di raggiunge i vertici
della piramide sociale.
Come detto la sfida occupazionale imposta dalle nuove tecnologie
richiede un maggiore impegno da parte delle istituzioni pubbliche e private
dal lato formativo. Sia dal punto di vista economico che politico è
i o os iuta l i po ta za della fo azione nei processi di irrobustimento
della crescita economica e occupazionale, del miglioramento della qualità
del lavoro e del rafforzamento della coesione sociale.
Il fenomeno della disoccupazione di lungo periodo, sempre più diffuso
all i te o di u
e ato del lavoro tecnologicamente dinamico, richiede
sistemi di istruzione non formale in grado di trasmettere e aggiornare le
competenze professionali dei lavoratori (insiders) e dei disoccupati
(outsiders). I nuovi bisogni di conoscenza, dovuti alla pervasività delle
tecnologie ICT e alla digitalizzazione dei canali di comunicazione, richiedono
nuovi strumenti formativi in grado di coniugare il sostegno al reddito con
l i peg o atti o i atti ità p ofessio alizza ti. Le uo e o pete ze
richieste dal mercato del lavoro presuppongono la capacità dei soggetti di
dialoga e o le te ologi he i fo ati he att a e so u i ple e tazio e
delle proprie competenze computazionali e un accrescimento delle proprie
493
FEDERICO FIORELLI
doti creative (Florida, 2003;
. L a esso, l a hi iazio e e l ela o azio e
delle informazioni digitali rappresenta un insieme di conoscenze
i dispe sa ili pe ost ui e iog afie p ofessio ali i ui l i lusio e del
singolo diviene sviluppo della comunità.
Conclusioni
Dalla precedente revisione della letteratura emerge come il futuro
mercato del lavoro lascia sempre meno spazio agli individui che hanno
difficoltà a dialogare con le nuove tecnologie. La scomparsa delle professioni
routinarie, che in molti paesi occidentali sta comportando una
polarizzazione della struttura professionale, lascia poche possibilità
occupazionali a quei lavoratori che voglio correre contro le macchine. Come
affermano Brynjolffson e McAfee nel libro Race Against the Machine (2011),
i vincitori delle nuove sfide occupazionali sono quei lavoratori in grado di
dialogare con le macchine, ovvero di correre con le macchine.
A tal fi e i este u a se p e aggio e i po ta za il uolo dell ist uzio e
e della formazione. La necessità di trasformare le materie in competenze
risulta propedeutico a una dimensione economica in cui la quasi totalità dei
lavori ben retribuiti richiede la capacità di accedere, organizzare, integrare e
presentare le informazioni. Pertanto alle competenze specifiche di carattere
generale, abitualmente acquisibili nei percorsi di istruzione, si sommano le
competenze generali di carattere specifico ( abilities ), le competenze
trasversali ( cross–functional skills ) e quelle cognitive (Argentin et al., 2016).
La frusta dell i o azio e digitale i hiede di supe a e il vecchio
concetto di digital divide . Il divario digitale non concerne solamente
l a esso alle te ologie digitali a a he l a uisizio e di apa ità
ope ati e ell utilizza le e di apa ità o putazio ali ell i teg a le. U
utilizzo unicamente ludico di tali tecnologie determina una diminuzione del
tempo destinato alla formazione digitale così come una rottura del legame
he i te o e t a l utilizzo delle appa e hiatu e i fo ati he e lo s iluppo
di u i tellige za o putazio ale Ki s h e e Ka pinski, 2010).
La crescita del gap tecnologico tra paesi sviluppati e terzo mondo come
quella che riguarda i lavoratori qualificati e i lavoratori non qualificati
rappresenta una delle principali determinanti delle disuguaglianze sociali
(Hargittai, 2008). Allo stesso tempo un capitale umano poco formato incide
negativamente sui cosiddetti digital dividends (World Bank, 2016): i
la o ato i ha o aggio e diffi oltà ell otte e e dei e di e ti sala iali
alti mentre le imprese soffrono un rallentamento della crescita della
494
Il lavoro nella e–Society
produttività con riflessi negativi dal punto di vista della competitività
internazionale.
La rivoluzione digitale, la globalizzazione e la flessibilizzazione del
mercato del lavoro richiedono una profonda riforma dei sistemi di istruzione
e di formazione. Ai primi è richiesta una maggiore capacità di adeguare le
competenze di carattere generale ai nuovi contenuti conoscitivi richiesti dal
mercato del lavoro mentre ai secondi è richiesto un maggiore impegno nei
percorsi di lifelong learning con particolare attenzione alla diffusione delle
competenze computazionali, della comunicazione complessa e del problem
solving.
L utilizzo delle te ologie digitali all i te o dei uo i a ie ti e dei
nuovi processi formativi rappresenta un ulteriore passo avanti nel percorso
di avvicinamento tra il sistema di istruzione–formazione e il mondo
imprenditoriale. Possibili vantaggi possono derivare dalla diffusione di un
app e di e to i tuale, att a e so l utilizzo delle iso se edu ati e ape te e
delle postazio i i te o esse; dall i t oduzio e delle uo e te ologie
digitali come la lavagna interattiva e le piattaforme elettroniche per la
didattica; dalla maggiore integrazione del sistema produttivo con il sistema
scolastico, accademico e della formazione professionale; dalla formazione
continua del personale docente e amministrativo specialmente in materia di
competenze digitali e pensiero computazionale (Tamim et al., 2011).
I o lusio e u adeguata fo azio e s ie tifi a e o putazio ale,
unita a un miglioramento delle proprie competenze socio–relazionali,
pe ette agli i di idui di otte e e dei a taggi o upazio ali all i te o di
un mercato del lavoro digitalizzato e globalizzato.
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498
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Personal Health Data in Frequent
Users Life: From Institutional Design to Self–
tracking
Alberto ZANUTTO*a
a Università
di Trento
Increasing strategies to perform new way to keep patient involved in
health practices are missing often the point. Infrastructures are not able to
intercept real interests of patients through wide open services. Personal
health data management require personalization and support for personal
health practices. Several strategies include the development of Personal
Health Record systems (PHR).
In a Italian trial we explored three main strategies that often show a gap
to pass over: practices to verify diagnosis; practices to support and manage
therapies; practices to face space and time constraints.
Keywords: Personal health record; user practices; health information
systems; health infrastructures
Introduction
National healthcare systems represent one of the most complex political
challenges of our times. In recent years, due to the economic crisis and a
contraction of resources following decades of continuing expansion, it has
become increasingly urgent to intervene to ensure the sustainability of the
system without, however, reducing the expected quality of service
(European Commission, 2014). The complexity of the situation is rendered
even more acute by the socio–demographic transformations that will lead to
profound changes in western healthcare systems over the next few decades.
One of the stimuli that should help with attainment of these changes is
undoubtedly the increasing introduction of computerized infrastructures
that have the capacity to support the relationship between patients and
*
Corresponding author: Alberto Zanutto | e–mail: alberto.zanutto@unitn.it
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ALBERTO ZANUTTO
health care systems without losing the quality of service that people expect
and their trust in their contacts with healthcare professionals. The first
consequence of these changes is a progressive demand for co–responsibility
on the part of patients, who must take increasing responsibility for a
capacity to pre–empt healthcare issues and manage their treatments
independently. This requires a special investment in infrastructures that are
especially attentive to the needs of patients, that are designed according to
their needs, and that are increasingly able to rebalance the relationship
between patients and healthcare professionals. A second result will be the
nature of these infrastructures, which must be able to help patients with
their health–related obligations wherever they are, and throughout the
course of the day.
PHRs are probably the most intriguing system designed by health
institution to improve new model and new practices for taking any specific
responsibility for patients. With very few exceptions, the centre of gravity of
the projects always lay within the healthcare systems, and it is only in more
recent times that patients have been able to become a part of some of the
design processes relating to the infrastructures.
Of course, there has been no lack of criticism of these expectations.
Many studies have shown that there a great variety of problems are
associated with the introduction of these infrastructures. An excessive
prevalence of the medical perspective has often reduced patients' comfort
levels and led them to abandon the systems that were designed for them
(HealthSpace NHS, GoogleHealth). Some works explored in extended way
the constraints that infrastructures deal with their objectives and the
patie ts poi t of ie G ee halgh et al.,
.
Despite the continual recourse to rhetoric on patient empowerment and
co–management of pathologies by patients themselves, the systems often
seem to pay little attention to their role (patient empowerment rhetoric). In
the structure we analyse here, we will see how in a PHR system developed
on the basis of placing the patient at the centre, this element is considerably
downgraded when the system is placed in service. Both quantitative and
qualitative empirical observation reveals that patients still derive a
noteworthy benefit from this innovation, however, so why is it that patients
whose opportunities to produce useful information and collaborate with the
health service by using infrastructures dedicated to them have been
downsized are still satisfied with the new scenario regulated by these same
infrastructures?
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Personal Health Data in Frequent Users Life: From Institutional Design to Self–tracking
Related work
The topic of the development of infrastructures in the healthcare sphere
has been being explored in various communities for some time now, but the
aspect that has attracted the most attention from scholars from the outset
is the doctor–patient relationship as created by these infrastructures
(Bansler and Kensing, 2010). As far as scholars, especially those who study
co–operative labour, are concerned, these issues constitute a continuing
challenge. The pioneering works of Berg (1997; 1998) and Carl May (May et
al., 2001) were among the first to identify the drift, misunderstandings and
difficulties involved in looking at technology as a replacement medium.
One of the pathways with which this work wishes to interact is the one
that opened up as the result the development of computerized patient
records, and more recently of computerized patient records centred on
patients themselves, known as Personal Health Records (PHR). These
records have offered an opportunity for reflection on the infrastructures
that support clinical work. Over the years, computerized medical records
have become one of the points at which the old infrastructures have
intertwined with the working practices of healthcare staff. Thanks in part to
auditing systems, traditional infrastructures usually record patient flows
(admissions to and discharges from hospital classified according to the
Diagnosis Related Group – DRG), and allow healthcare.
Furthermore, the production of data in geographically remote contexts
means that reflection on what takes place, for example, in patients' homes
following the introduction of new Communication Technology information
technologies cannot be avoided (Gherardi, 2010; Mol, Moser and Pols, 2010;
Nicolini, 2006; Piras and Zanutto, 2014).
The PHR experience is possibly the one that has most clearly highlighted
the social construction processes of technologies relating to computerized
medical records developed with the idea of placing patients at the centre of
the design. The purpose of these systems is to liberate patients from
coexistence with other parties, and to offer them various levels of
independence in the management of self–produced healthcare data; these
infrastructures place patients in direct contact with healthcare staff (Bjørn
and Østerlund, 2014; Nazi, 2013; Østerlund, Kensing and Davidson, 2011).
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ALBERTO ZANUTTO
Methods
Since it began, the project has been monitored by means of quantitative
and qualitative studies planned and developed by the author with other
colleagues for the entire duration of the trial phase and the first two years
of operation (2008–2013). This paper presents data related to one of four
activities for the assessment and monitoring actions carried out between
December 2013 and February 2014.
Whole data were provided by:
a survey conducted with the CAWI (Computer Assisted Web
Interview) method addressed to 6,836 users registered with the
infrastructure at the end of the first year of operation and who had
accessed the system at least three times by 2013;
an analysis of approximately 500 e–mail messages sent to the
system's helpdesk by patients. The emails were post–coded
according to content and evaluated both quantitatively and
qualitatively;
ten semi–structured interviews with institutional and technical
actors who were responsible for designing the system and putting it
into operation;
ten detailed interviews carried out by selecting the ten most
frequent patients/users of the system. The interviews with the users
explored the changes brought about by this new way to archive and
use data afte the s ste s i t odu tio . The i te ie s
concentrated especially on initial expectations with respect to the
system, the degree of satisfaction at the time of the interview, and
interest in future developments. The interviews had an average
duration of about one hour, and they were all recorded and
transcribed for analysis. The interviews took place in the homes of
the interviewees.
Findings
Thanks to the composite evaluation plan it was possible to gain a
variegated picture of how the system was regarded by its users. It what
follows, we discuss just findings provided by the most frequent end–users.
Other field data are under analysis and further explorations.
The interviews with patients were conducted in order to determine their
reasons for accessing the system and to understand the processes by which
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Personal Health Data in Frequent Users Life: From Institutional Design to Self–tracking
they adopted it. Of course, these patients were self–selected by frequent
use of the system, which often depended on continuous access to facilities
especially for cardiac problems or cancer. The interviews showed that the
PHR service was not considered an ordinary health service, but especially a
privileged channel of access to health services. It was a completely new
se i e hi h allo ed a di e t e ou te ith the health a e system and
created new ways to relate with the organization. The rules of access and
the services available regarding personal health data were compared
unfavourably to the expectations people usually have when utilising other
common Internet services. The benchmark for its functioning was everyday
experience with other online services. The citizens interviewed insisted on
the novelty of this data reception channel, which had made their lives
easier. Immediacy, browser–based access, and the ease of immediately
printing reports were the aspects most frequently cited by the patients
interviewed. These interviews evidenced a new attitude by patients. Over
time, the system had moved closer to patients' needs, and those in an
intense relationship with the health services drew great benefit from it. This
generated new practices of data access and use, freeing patients from the
materiality of traditional documents and the need constantly to consult
healthcare information counters.
For this reason it is important to o e lose to the itize s p a ti es of
system use. It is difficult to identify those practices that have actually been
strengthened by the system and foreseen in the design. However, it is
appropriate to explore certain of the new practices generated by patients
and discussed with the interviewer. We limit the zoom–in so as to identify
three most interesting practices (Nicolini, 2009). These should aid
understanding of why the system is gaining a growing amount of
appreciation from the population, notwithstanding its limited potential.
1. Practices of representation of healthcare histories.
With the infrastructure in place, this practice also belongs to patients. It
can therefore happen that in some remote valley in the region subject of
this study, an interview with the patient with heart disease carried out in a
living room will show that computers have become an official part of the
environment, in the centre of the room, and in the middle of the table. The
patient can easily show the interviewer his new analyses, which he can
finally consult freely as soon as they are ready as if he were in a doctor's
surgery, or even better, as if he were a doctor.
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ALBERTO ZANUTTO
I have never experienced any problems. My son installed everything
and now I check my exams for my heart treatment. I print everything
so I can keep them separately and for my check–ups with my
cardiologist. In this way, I can do my tests here in town and receive
reports from the hospital without having to go there any more to pick
them up. At the hospital, I go to for my consultations (which is
outside the Region), I don't think they even know I do everything by
myself. They don't have this service! Look how good I am using the
system: two clicks and I'm in, and I keep everything under control!
(Flavio).
2. Diag osis e o e a patie ts p a ti e as ell
After receiving some unusual results from a test, patients can
immediately google the internet, send their test results to their friends and
colleagues for advice or directly to the specialist working with the patient on
the various aspects of his/her illness.
I m one of the oldest users of the system. I've also given advice on
how it could be improved and they listen to me. As a blood donor, I
consult the system very frequently after each donation. The thing
that really amazed me is the speed: having your exams immediately.
For us donors, exams used to arrive in 4 to 5 days, but occasionally
only in 10 to 12 days. Sometimes I go and see how my blood
parameters are developing... but now I look at the system and my
labels. It's really convenient! Even if the line isn't working I've saved
all my tests! On one occasion, I had a problem with my prostate and I
did the PSA exam, the total one, and I saw it had gone up, so I got a
prescription for more tests to see the free PSA, and the day after I
had the results and everythi g as OK! I look at
ife s tests in the
same way! (Giovanni).
Although communication with doctors is not yet supported by the
infrastructure, patients can autonomously communicate their health data to
various interested parties in order to verify the data and possible effects.
Patients become active, and because information is available to them at an
earlier stage, they ask the health service to deal with it or seek further
consultations.
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Personal Health Data in Frequent Users Life: From Institutional Design to Self–tracking
3. Management practices of time and space
Our work on the interviews with those individuals who used the system
more frequently illustrated a series of changes in practice that chronic
patients had put to use in order to comply with articulation work. In one
particular case, for example, a cancer patient had his partner help him
manage the infrastructure. This permitted a new method of interfacing with
the cancer unit: for example, his partner was able to manage the tests freely
without ethical issues arising, because under Italian law, she could not
access the test herself because she was not a relative. The couple, who were
in constant contact with a variety of specialists in other areas, forwarded the
tests as soon as they received them so that the treatment to be followed
could be verified. In addition, because chemotherapy can only be performed
where a certain balance of blood components is present, the couple was
able to manage every movement of the patient remotely and avoid having
to travel to the hospital if the proper treatment conditions were not
present. They could check them on their own without going to the hospital,
and without consulting a doctor.
It coincided with
hus a d s being diagnosed with a tumour. I
wanted to have his exams looked at by whom I wanted and how I
wanted without always having to ask... pa tl e ause e e e t
married at the time, which meant that as far as the hospital was
concerned I could t access his medical records. They always gave me
the laboratory analysis, but not CAT scans, MRIs and PETs. This
system has simplified e e thi g fo e: I do t ask anyone for
anything and I can see everything immediately, so I have more
control over the situation. Previously, you needed a few days and we
often went for chemo but had come back home because they
discovered while we were there that his transaminase was high.
Whe I m waiting for exam results, I'll go into the system as many as
20 times a day! This is exactly what I expected when I heard about
the s ste . It s also happened that at first, when I travelled outside
the Region, I thought I would fi d the sa e te h olog , ut it s not
like that. On one occasion, we made a pointless trip because there
was no wi–fi at the hospital and I wasn't able to show them the tests
in our system! One time, we were going on holiday in the Marche
and we stopped at a motorway restaurant so I could go into internet
and see the results of the tests without waiting for them and then
leave again. (Maddalena).
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ALBERTO ZANUTTO
Conversely, for the same reasons, the husband of a cancer patient asked
fo his ife s a ess to the i f ast u tu e to e lo ked e ause he she
changed her practices for access to healthcare data, she would alter her
expectations of being cured as a result of wanting to try consultations and
treatments that would destabilize the treatment already under way. Here,
admission to hospital necessarily means accepting asymmetries with
healthcare personnel. Patients must accept stigmatization as being bound to
a network of humans and non–humans with a certain course of treatment.
Conclusion
The new e–health infrastructures permit new roles to be developed for
patients and new practices to be constructed for the management of
healthcare data. Although there have been a plethora of trials in the sector
and massive investments for the purpose, computerized healthcare
continues to register a series of failures, prominent among which is United
Kingdom NHS HealthSpace project.
In this paper, taking what is an apparently successful case as our starting
point, we have sought to identify how patients invent new treatment
practices thanks to the new infrastructures. Their new margins for action are
limited, however, due to a design management practice in which the
interests of the health service prevail, but even given these constraints,
patients find that there can be significant margins for establishing
independence.
Patients appreciate the new opportunities to become protagonists of a
new way of managing healthcare data that makes them freer and more
dependent. This paper illustrates how this can happen in the areas of
diagnostics and treatment. Although the possibilities are very limited – they
include electronic filing, the assignment of codes and the opportunity to
read medical reports immediately – patients interpret the system as a new
style of relationship, with the hope that it might be the beginning of a new
relationship with the healthcare system. The expertise that is so often cited
in planning documents remains tied to development work, but it is
increasingly opening up towards a type of clinical responsibility that is yet to
be explored. While it remains an indirect relationship, the change in
perspective that infrastructures such as this offers patients is clear.
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Personal Health Data in Frequent Users Life: From Institutional Design to Self–tracking
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Third International Workshop: Infrastructures for Healthcare.
Copenhagen: IT University and University of Copenhagen.
Piras, E.M. and Zanutto, A. (2014) One Day It Will Be You Who Tells Us
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508
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Accessible Learning Environments:
When Care Meets Socio–technological
Innovations for Pupils with Disabilities
Cristina POPESCU*a
a École
des Hautes Études en Sciences Sociales, Paris
By adopting a sociological and ethnographical point of view, this article
shows how care plays a key role within new technologies design and
appropriation in the case of young people with disabilities. It underlines a
new way of constructing knowledge about disability and special needs into
education through collective processes that associate researchers, caregivers
and people with disabilities during an experimental process.
The experimental and learning process appeared as an infrastructure
allowing digital artefacts and people to meet. Technologies intended for users
with disabilities overpassed their practical dimension by directly participating
to the configuration of their user. They included both mainstream and
specialized affordances. In the same time, the relationship between the
object and user should be understood as a complex adjustment process. Care
then appeared as a reciprocal movement, with a collective dimension. On one
hand, caregivers and families engaged into improving the future of students
with disabilities by guiding them during the learning of adapted or accessible
technologies. On the other hand, young people with disabilities tended to
adopt the innovative artefacts in order to be autonomous and therefore
fa ilitate the othe s effo ts a d i te e tio over time.
Keywords: Accessible environments; care; students with disabilities; digital
devices
Introduction. Main questions and approaches
Disability received multiple definitions across the diverse scientific areas
and disciplines. Current social resea h u de li es o etheless it s ai
conceptual strength: disability refers to impairments and activity limitations
*
Corresponding author: Cristina Popescu | e–mail: c.popescu@yahoo.com
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CRISTINA POPESCU
one might experience, but it also represents an environment and
interaction–related matter. Disability is not something a person is, but
something a person becomes (Moser, 2005, p. 668). Therefore, it is
important to closely follow how people become, and are made, disabled –
and what the possibilities for articulating alternatives are (Moser, 2005, p.
668). Disability is enacted in everyday practices (Moser, 2005), often
implying the use of the diverse categories of artefacts. In accordance with
this methodological intuition, this article focuses on multiple and complex
adjustments at work in a particular infrastructure combining both schools
and health and social care institutions. More specifically, it takes into
account the example of a particular accessible and adapted digital device
designed to improve the learning environment for students with disabilities.
An STS approach is adopted further on, as it brings thicker understanding
of the relationship between people and digital and technical objects, which
are sometimes conceived as prosthetic devices. Technology often mediates
human performances (Blume, Galis and Valderrama Pineda, 2014; Stone,
1995), while multi–layered adaptive processes operate between prosthetic
objects and their users (Winance, 2000). Besides, the e de i es a d
te h ologies desig fo ul e a le people keep a close relationship with the
different paradigms of care (Mol, 2008; Pols, 2012) bringing a more
interactive approach to knowledge construction, directly related to concern
and engagement among individuals. This is often visible when researchers,
caregivers and users associate themselves during technical and innovative
experimental trials (Rabeharisoa and Callon, 1998). Eventually, digital
technologies have the potential to appear as multiple objects when
connected to action: Multiplicity of objects means that people enact objects
in different ways within different practices. […] This is not a matter of
different interpretations of the object but of ontological differences: the
object is different things in different practices. (Pols, 2012, p. 163).
Data collection and analysis
The data collection used for the research was mainly based on
ethnographical fieldwork, including participant observation during the
process of conceiving and experimenting the digital device for the students
with disabilities. At the end of a complex reflexive process, the object was
defined as being suitable for partially sighted, deaf students and students
with dyslexia. The project took place between 2013–2015. Three hundred
students from four French geographic areas were involved, and they
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Accessible Learning Environments
attended all school levels. Fieldwork within schools and care centres for
young children with disabilities brought additional qualitative data. Almost
forty children and young students with disabilities and some of their
teachers and caregivers were met for more detailed interviews.
The French online forums talking about school for children with
disabilities built an additional fieldwork. Analysing the discussions on the
use of digital technologies and their possible influence on the future of this
category of students helped to enlarge the understanding of the general
context. Additionally, ethnographic observation within a French training
institution for specialized teachers during seminars, and class lectures, gave
access to an increased amount of information.
In the following, three significant moments will be presented. They
include specific forms of participation and configuration of actors, while the
values, the evaluation processes, and the care perspective vary from one to
another. The first moment concerns the creation and the configuration of
the object. It is followed by an incentive moment when care interferes with
the learning processes, showing itself essential during the adjustments
between the object and its users. The last moment includes the selected
description of the students p a ti es ithi a environment of care .
School as inclusive environment
210,400 students with disabilities attended French regular schools in
2011, and this number is especially explained by recent policy shifting. In
that sense, the French equality law for people with disabilities, n° 2005–102
from 11th of February 2005 influenced several modifications concerning the
right for pupils with disabilities to attend mainstream schools within a
general environment of inclusive education . Indeed, there were 55,000
more students in 2006 than before, with an average increase of 6.3 % of
students with disabilities, while the amount of non–disabled students
remained the same (French Ministry of National Education, 2012).
The new paradigm of inclusive education transformed school into an
experimental public space intended to offer a common ground to all
learners, despite their different training needs. The general aim was to offer
an improved support with the disability experience. That is why early
intervention was considered as important from the very first years of school.
The public policy therefore defined human and non–human solutions
intended to bring equal participation to students with disabilities from
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CRISTINA POPESCU
educational institutions. New technological tools could then be seen as
compensation resources when human caretaking was less available.
Following this line of thought, inclusion into mainstream classes was
sometimes politically configured as an experience implying a search for
technical solutions. Funding was for instance available in order to develop
devices that could help students with disabilities within a mainstream
learning environment outside specialized, but segregated, institutions which
offered nonetheless the necessary conditions for stability. Within the
specialized education environment, each computer and student had for
instance their dedicated place, but the mainstream social participatory
experience was almost absent (fig. 1).
Figure 1 Computers and adapted desk for students with disabilities within a French
specialized school.
Figure 2 An experimental device – made of a laptop and other portable components
(webcam and scanner) – is used inside a classroom.
The configuration was completely different when the learners had to
attend the mainstream educational system. Often, inside this new
e i o e t, the did t ha e e ough pla e to a ge a ig o pute , the
needed small technical devices, access to sockets and enough space on the
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Accessible Learning Environments
desk that was shared with other students. In mainstream schools and
universities, learners change quite rapidly their places and rooms. In order
to answer to this particular space configuration, modularity and mobility
were underlined and encouraged through the design of new technical
devices (fig. 2).
Making a composite autonomy–centred object
The following section will describe how a multiple steps process brought
towards the creation of such a new device mainly meant to be used within
the mainstream school environment, and to make the learning activities
more accessible to the disabled students. Against this background, the
design appeared as an ongoing form of care work that was declined
a o di g to the diffe e t a to s o pete ies.
Over a first phase, the object was expected to offer a diversity of choices
for personalized profiles that addressed the various use s eeds. Initially, an
IT expert designed the basic software in relationship to the disability–related
department of a major electronic systems company acting in areas such as
defence, aerospace, airlines security and safety or information technology .
Between a logic of economic performance and a logic of care, the software
was finally devised in to ensure an increased participation of visually
i pai ed e plo ees to the o pa s a tivities.
An interdisciplinary cooperation for the design was observed when other
actors like education, technical and care professionals joined the process in
a second phase, showing their interest towards the software. They saw it as
source for a broad range of possibilities for action. Soon, the software
became the basis of a complex device meant to be tested through a project
largely financed and supervised by the French Ministry of Education. The
public institutions saw the technological solution as a sustainable resource
answering the public responsibility engagement towards the diversity of
students in schools and universities.
A fe
o ths p o ess ega e o passi g testi g, e o su itti g, as
well as multiple negotiations concerning the functioning of the object, but
also its main definition. If initially conceived only for people with visual
impairments, additional options seemed to apply to students with hearing
impairments and dyslexia, too. The interdisciplinary team was the first one
who tested the device and gave its feedback on it. The central interface of
the de i e e ol ed a o di gl to these e pe ts e aluatio a d suggestio s,
as they had a previous knowledge of disability–related needs. At the
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CRISTINA POPESCU
beginning, it indicated access to tools like the webcam, the scanner or the
speech synthesis, mainly through a keyboard use. This access was
afterwards renamed, by keeping in mind the main keyword defining the
action to be done. For instance, the menu blackboard opened the
possibility to take pictures of the blackboard, and the menu document
gave access to the software that helped with scanning paper documents.
Following the diverse suggestions, new menus like notes or folders were
added. If the first menus concerned a visual need (zoom, contrast), the
newly added ones were mostly conceived around the easy access and
organisation of the information, very helpful for cognitive need. The various
layers of discussions and negotiations between the professionals appeared
then by the way in which different options and menus of the interface were
a ed a d hie a hized. All of the took i to a ou t these adults o e
about the most suitable direction to adopt in order to improve both
stude ts ell–being and knowledge acquisition.
During a third stage, just before the large–scale testing phase, the
diverse parts of the object were thus brought together. They included a
computer receiving inputs from specific tools and software. A centralizing
software offered an interface allowing a rapid access to multiple
functionalities, a vocalized menu and the possibility to have different user–
profiles. Additional software, based on the software created during the
phase one, helped to save and transform images taken with the help of
devices like webcam, interactive whiteboard, Mimio capture bar, or scanner.
A note–taking tool allowed the students to create a chronological document
with their notes and blackboard captures. An OCR software and a speech
synthesis software allowed the computer to read the various paper or digital
documents. A composite object emerged, made of hardware and software
parts, and showing a social responsibility related message: it included
derivate existing solutions, and open source resources, recognized for their
cost–free dimension.
The creation of an open source object aimed to provide inclusive, equal
and easy access to technology for all the young participants to the project,
despite their socio–economic background. It was a way of showing an
imagined care into practice. The object was made according to an average
image different participants and experts had of the students who would use
it. They selected the functions which they considered to be relevant and
integrated them to the object, in accordance with the various technical
possibilities. The way in which the object was built and transformed during
that process participated, in an indirect way, to the configuration of its users
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Accessible Learning Environments
(Woolgar, 1991). It included mainstream or specialized affordances (Gibson,
1977) and configured a specific ground for agency.
Moreover, within this general context, the State appears as the
institution which takes care of the young people with disabilities by
encouraging the creation of tools for their learning activities through the
necessary resources allocation. Besides, in exchange for this opportunity ,
there is a logic of informed citizenship that becomes progressively visible.
Learners with disabilities were asked to give their point of view on the
device created for them and submitted to their evaluation. They were
therefore defined as active participants to the construction of a new tool
serving the inclusion paradigm into mainstream schools. But answering to
this request was sometimes difficult. Some students lacked the necessary
training concerning the general use of digital devices, while others
encountered health issues making them too vulnerable to this kind of
activity.
The experimentation period
During the experimental period nonetheless, an important number
students managed to test the object at a larger scale, in a real–life setting.
While so e of the ould t di e tl g a it, the p ofessio als a ted as
gatekeepers ope i g thei a ess to the de i e s use. The e e oth
education representatives from schools and universities, and medical and
social–care actors specialized in visual, hearing impairments, learning
disabilities, e.g. speech and language therapists, orthoptists, occupational
therapists. Two general positions could be identified in direct relationship to
the best practices of care elated to lea e s s hooli g: the fi st o e
belongs to the caregivers, the second one to the teachers. The following
paragraphs describe these two positions.
The first case points towards the social and medical caregivers. The field
research allowed to have a better image of their work with the disabled
students. It included for instance tutoring for reading, writing, and
orthography. The most present professionals from this category were the
occupational therapists. During a visit to a secondary school and a high–
school establishment from a poor area of a big city, one of them underlined
her wish to improve the collaboration with the schoolteachers. She voiced
he o e a out o e spe ifi stude t s pla e ithi the s hool
environment, and how the teachers less encouraged his use of digital
technologies:
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CRISTINA POPESCU
The occupational therapist underlines again how important it is to
i fo tea he s a out the stude t s eeds, the [ ith he olleagues
from the centre] have already tried to talk to the teachers, but... And
it is maybe true that things go better with teachers from ULIS Unité
Localis e pou l I lusio S olai e – Localized Unit for School
Inclusion), but they don't have one in this school. [...] There is almost
a victory this year that the Mathematics teacher started to use the
software Geogebra with the student. Anyways, it remains the French
teacher ... she is the one ith ho the stude t does t feel very
well. She is a young teacher, in her early career, and she maybe
needs some more flexibility. Miss M, the resource teacher, standing
next to us, answers that the F e h tea he s approach will maybe
ha ge i a fe ea s… Altogether, Miss M has also observed how
independent the student was during the meeting. The occupational
therapist agrees with her and she confirms he always goes and asks
teachers for help according to his needs. He also asks for the digital
version of the paper documents. It is only with the French teacher
that he does t feel very free to do so. (Source of quotation:
esea he s field otes .
The occupational therapist draws on a more personalized approach of
the t ai i g. He e gage e t ithi the stude ts pe fo a e e o es
clear in this context. Sometimes it is not enough for the student to manage
the use of new technologies or the general process of knowledge
a age e t, the tea he s pa ti ipatio is the efo e i po ta t a d
understood as a specific practice addressing information accessibility for all
the learners.
A second case will emphasize how teachers position themselves in
relationship to care practices. During a specialized workshop, the
participants, all teachers, discuss their relationship and their collaboration or
lack of collaboration with the various caregivers. Three of the participating
teachers describe their previous experiences:
Oh, she [the a egi e ] a i es i
lass oo , a d the she sits
down as in front of he desk... , sa s o e tea he , a little i itated,
about a care–professional who works with one of her students.
E e thi g is fi e ithi
s hool , sa s a othe tea he ut I
must say we also have an excellent academic manager. Fi all , I
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Accessible Learning Environments
thi k e a e like fathe s to stude ts, hile the a e like othe s ,
concludes a third teacher. (Source of quotation: resear he s field
notes).
The last teacher makes here a clarifying analogy with the family roles in
order to show the type of activity each category, caregiver or teacher, has in
relationship to the student. A social collective dimension of care appears
within this quote, as the professionals take the place of the family. They
become a temporary collective body (Mialet, 2013), with various
configurations, built both on cooperation and confrontation concerning the
definition of a better future for the students. Undoubtedly, a more in–depth
discussion could be made around the use of the categories father and
mother and the contents and actions associated to them.
Figure 3 Yellow labels on a portable scanner used by a partially sighted learner.
But beyond these competing discourses, an important number of
professionals effectively developed similar cognitive artefacts or adjusted
the objects in order to help the students adopt the new technology offered
to them during the experimental period. They mainly translated
affordances by schematizing the action. Step–by–step learning methods,
based on a logic of simplification, were applied to the general pedagogical
documents so that the students with different types of learning difficulties
could understand them. A basic process of showing the meaning of each
item from the centralizing software interface was one of the first steps
within this process. The explanation was kept in shorter phrases, with easy
words written around captured pictures of the device. A text editor software
allowed to organize these contents that were afterwards printed on
ordinary paper. The professionals were therefore translating practices after
an invisible evaluation process during which they compared what was
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CRISTINA POPESCU
p oposed the o je ts ake s a d hat the k e a out the stude ts
special needs in specific situations. This can often be considered as a
tinkering activity , as each professional adapted herself to the task through
particular documents and supporting learning actions, within the more
general care background.
Adapting or adjusting the hardware components was also part of the
process through which the objet was individualized and situated according
to ea h stude t s eeds. Fo i sta e, o e o upatio al the apist used small
yellow labels in order to summarize the main options related to the portable
scanner (fig. 3). A first label showed the plug helping to connect the scanner
to the computer, a second one pointed out the place were to put the paper
document that needed to be scanned, while a third label marked the button
that started the scanning process. Care was enacted here by simple gesture
integrating the routine of the daily activities. It could be mainly related to
the particular form of help the disabled students received during their
learning activities. Undoubtedly, the professionals from the experimental
process saw their traditional roles transformed, but the care practices
remained very present even if they crossed conflicts and negotiations.
Students in front of the object. Between a logic of
choice and a logic of care
Students were often mentioned in the previous sections, but they never
had the opportunity to express themselves. Instead, they only appeared
through the discourses of other adult actors. De i e s te h i al desig
imagined a general or average user, while its testing was conceived around
the idea of identifying its negative or positive aspects. The students were
expected to employ the device; they could adopt it or let it out of their daily
activities according to the planned experimental process.
The distinction A. Mol (2008) makes between a logic of choice and a
logic of care he she talks a out the patie ts a d the usto e s positio
in front of health issues offers a good interpretative frame for the cases
p e iousl p ese ted. The pu li poli i agi ed stude ts p a ti es as
linear and isolated from collectives, and each individual was seen as
responsible for her learning performance. The ideal of a well–informed
choice appeared in the public discourse, but this showed itself difficult to
identify in practice. It is even harder for the researcher to follow this kind of
individualized logic, as the ethnographical fieldwork showed how practices
are non linear and a tinkering process is often at stake, especially within the
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Accessible Learning Environments
professional practices. That is why a situational analysis articulating a logic
of care can bring additional support.
The different participants do not engage in a transaction, i.e. they adopt
a new objet or not, but they rather interact with and around it according to
their specific needs and the affordances of the environment. The students
ho e e e ou aged i thei de i e s use the othe stude ts,
professionals, or families, and who managed to overpass the presence of
this digital object as a form of difference, were also those who could use it
as a tool for further action. Moreover, the digital technologies and the
spe ifi e pe i e tal de i e e a e pa t of the stude ts dail a ti ities
when the collective of care had the necessary material and cognitive
resources to support them. As Annemarie Mol underlines it, care is a matter
of various hands working together (over time) toward a result (Mol, 2008,
p. 18). Eventually, in the absence of a use–supporter, the learners often
abandoned the device, as the technical knowledge and the stigma
associated to the use of a specific differentiating object became hard to
manage.
Two cases could be relevant for the configurations of the relationship
between adult–mediation, action–with–the–device and stigmatization. They
concern three learners with disabilities who started to use the experimental
device. Their names were changed for privacy reasons.
Anne, 14 years old, was a middle–school student with a partial visual
impairment. She attended an international school where she could use her
own laptop on a daily basis – quite a normal situation at her school. Anne
had been using the computer for four years. She also worked with a
specialized teacher, who was totally blind. At the beginning of the
experimental period, the teacher encouraged Anne to use the device.
A e s ai tea he also helped he
i t odu i g the spe ial eeds
adaptation she was using to her class colleagues. They were very curious
about the web a she as usi g, ut the tea he s p ese e ade the
explanation process easier. Anne used the device for a good number of her
classes; it helped her in organizing herself by having all information she
needed in the same place. She was a very chaotic person, as she
u de li ed it. At the sa e ti e, pape s e e ot a good solutio fo A e s
learning activities, as she lost them all the time.
The situation was completely different for Emma and David, both 12
years old, students in a public middle school. They followed IT classes in a
spe ialized i stitutio , ut the did t u de sta d h the had to use thei
laptops or Braille display in mainstream classes. In the first meeting with
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CRISTINA POPESCU
them, Emma was only using the webcam from the experimental device. The
scanner seemed useless to her. During a second session, she abandoned the
e a , as she did t like a
o e the i age it ought o he displa . She
preferred to use her Braille display, a smaller less visible object she could
carry with her. During the last meeting session, Emma was using her paper
notebook within the classroom; she preferred not to answer when asked
a out he B aille displa . Da id s situatio as si ila to E
a s. Thei
specialized teacher within the mainstream school tried to explain them the
importance of the digital devices. They needed to get used to them as they
ould allo the to e o e auto o ous i t o ea s ti e, he the
would leave their middle school, for entering high school. If during the
middle school, a specialized teacher ensured the accessibility of documents
fo the lea e s ith disa ilities, the ould t ha e he afte a ds.
Therefore, it was important for them to manage the documents all by
themselves. So they were responsible for the future of their achievements.
At the same time, both students attended a mainstream class where they
were the only ones having a computer. This caused jokes from the
colleagues and made them different from the others. The adults had made
no previous introduction or explanation of the stude ts use of a
differentiating device. The stigma management related to the digital
de i es p ese e as the efo e a hea p o ess the t o stude ts had to
deal with.
Even if a single device was submitted to the students in order to be
tested, it undoubtedly appeared as a multiple object (Pols, 2012) at the
end of the experimental process, as the meanings attached to it changed
from mediator of a learning practice to a stigma–attractor according to the
environment of care in which the learners and the professionals tried it.
Conclusion. Towards reciprocity within the
environment of care
All the stages, f o the de i e s o eptio to its use the diffe e t
categories of stakeholders, were presented within this article, as the whole
process showed a multiple object directly related to the manner in which it
is used a d odified i to a tio , a o di g to ea h a to s o atego of
a to s set of alues. The relationship between the object and its users was
therefore understood as a complex adjustment process (Winance, 2010).
The learning environment for students with disabilities is crossed by
care. This could be observed on a daily basis, through the various
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Accessible Learning Environments
p ofessio al pa ti ipa ts p a ti es. A othe testi o ial o a i te et
forum about the school for children with dyslexia underlines nonetheless
the shared experience of care:
My son teaches me today the different keyboard shortcuts, he is so
p oud of hi self, as ell as I… I ha e the i p essio e sha e
something else than dyslexia, dysorthography, we discuss computer
a d i fo ati s…! ( Et bien voilà, aujourdh'ui [sic] mon fils
m'apprend les raccourcis sur le clavier , il est fier de lui , moi aussi ...
j'ai l'impression de partager avec lui un peu autre chose que la
dyslexie dysorthographie , on parle ordi et informatique... ! ).
This mother shows another dimension of care that becomes a reciprocal
movement. On one hand, professionals and families engage into improving
the future of students with disabilities by guiding them during the learning
of adapted or accessible technologies. They can do that for instance through
the mediation of digital objects. But students with disabilities also bring
their contribution to this process of complex interdependencies. They tend
to adopt new artefacts in order to become autonomous and therefore
fa ilitate the othe s effo ts a d i te e tio o e ti e.
Acknowledgements
The author would like to thank Dr. Stefan Nicolae for his careful reading
of this paper and his detailed comments. She would also like to thank the
anonymous reviewers for their helpful suggestions.
References
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handicapés [Online] Available from:
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Mialet, H. (2012) Hawking Incorporated. Stephen Hawking and the
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Winance, M. (2010) Practices of Experimenting, Tinkering with, and
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Al Dente Textiles. Notes on Edible
Textiles as Economic and Ecological
Intermediality
Tincuta HEINZEL*a, Svenja KEUNEb, Sarah WALKERc and Juste
PECIULYTEd
a
c
Ion Mincu University of Architecture and Urbanism; b University of Borås;
Nottingham Trent University; d Vilnius Academy of Arts
One of the red lines of aesthetics as modern established discipline was the
definition of media categories and disciplines in order to support efficient
ways of expression. The debate between Gotthold Lessing and Charles
Batteux in the 18th century, and later on the propositions of artists and critics
in the beginning of the 20th century, have all emphasized the need of a
certain aesthetic efficiency of artistic production. This aesthetic efficiency ,
a term of economical ascendency, was to be achieved by taking into account
the limitations of materials used by different forms of expressions and the
sensorial channels they were addressing.
The present paper questions the notions of media efficiency , economy
of attention and media ecology through an intermedia research based on a
series of experiments with edible materials, conducted during a workshop on
textile interactions in the frame of ArcInTex Conference at the Swedish School
of Textiles in Borås in April 2016.
The paper suggests that the present intermediality researches are the
signs of a new paradigm that tries to exceed the modern industrial
affordances schemas.
Keywords: Edible textiles; media specificity; media efficiency; ecology of
media; intermediality; economy of attention
Introduction
This paper presents reflections on a series of experiments from a two–
day workshop on textile interactions, focused on edible materials in textiles
*
Corresponding author: Tincuta Heinzel | e–mail: tinca@textiltronics.com
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TINCUTA HEINZEL, SVENJA KEUNE, SARAH WALKER, JUSTE PECIULYTE
and provides an overview on related examples in contemporary art and
design practices to investigate edible textiles as a new hybrid form of media.
Our reflections relate to the present debates on new materialism and
economy of attention, by questioning the concepts of medium specificity .
Both new materialism and economy of attention are forms of critical
interventions. New materialism addresses human and non–human agencies
in an attempt to reconfigure nature / culture, body / thought, concrete /
abstract dichotomies. The economy of attention is an expression used by
theoreticians like Herbert Simon (1971) and Bernard Stiegler (2010) to speak
about new forms of attention management in contexts of information
overproduction.
The debate on the specificity of the media was launched in the 18th
century when the industrial forms of production started to impose
themselves. The medium specificity debate guided most of the modernist
enterprises that were trying to accommodate the role of arts in the
industrial schema. Therefore, the focus on the aesthetic efficiency of
artistic production hints an economic concern (Heinzel, 2014).
The multifaceted aspects we encountered open up for a discussion on
how media is defined, suggesting intermedia is not only a condition for
alternative forms of expressions, but also the mark of a new paradigm that
exceeds the modern industrial affordances schemas. Supported also by STS
studies o lusio s o the atu e of elatio ship et ee
ate ialit a d
sociality (Law, 2008), our research points towards possible design strategies
of material intervention.
Intermedia has to be understood here as the coming together, in a
unified manner, of different already established forms of media. Edible
textiles are seen as textile structures that contain or are made of materials
that can be consumed by living beings such as humans, animals or micro–
o ga is s. Co se ue tl those st u tu es elate to food a t a d iodesig ,
proposing new opportunities for textile artists and designers to explore new
expressions by developing new materials, design methods, aesthetics and
forms of interactions.
Experiments on textile interactions: edible textiles
During a two–day workshop on textile interactions conducted by Delia
Dumitrescu and Hanna Landin in the frame of ArcInTex Conference which
took place between April 11–15, 2016, at the Swedish School of Textiles in
Borås, there was a general interest in the work–in–progress materials
524
Al Dente Textiles. Notes on Edible Textiles as Economical and Ecological Intermediality
developed by Svenja Keune. Her approach consists in integrating edible and
growing materials into different textile structures i.e. knitting, weaving and
crochet. These hybrid materials can be activated in order to change shape,
pliability, and consistence or to initiate processes of plant–growth (fig. 1).
One of the groups constituted during the workshop agreed to use these
materials for further explorations. By defining different forms of expertise,
we worked in pairs towards what we called a chain of production (fig. 2):
hunters and collectors (collecting materials to be integrated into textiles),
fillers (dealing with the integration of collecting materials into textiles),
master weavers (in charge to produce a fabric from these hybrid materials)
as well as activators and documentarists (working towards the activation
of the resulted fabrics).
Figure 1 Diagram of the experiments. Copyright: Svenja Keune & Juste Peciulyte.
Figure 2 Photo of the planned activities. Copyright: Svenja Keune.
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TINCUTA HEINZEL, SVENJA KEUNE, SARAH WALKER, JUSTE PECIULYTE
Materials
Commercially available tubular knitted materials from cotton, wool and
synthetics were used as a basic material, and thus we focused on creating
hybrid textiles, a combination of textile materials and edible/biological
materials. The collected edible and biological materials to fill the basic
textile materials with were cornflakes, corn, coffee beans, hazelnuts, pasta,
coconut fiber tablets and boiled eggs. These materials were filled into the
tubular material by using a straw and/or manual pressure to bring and
spread them across the length of the tubes (fig. 3). The result was a series of
different threads that could be used further, i.e. in hand weaving.
Figure 3 Making of hybrid threads. Copyright: Svenja Keune.
By using plain weave, the produced threads were used as weft material
on an ARM–loom in a hand–weaving process, partially supported by using
common yarns (fig. 4). Later on, the samples were activated to generate
ideas for textile interactions and transformations, based on the potential of
the edible materials used in the thread–production (fig. 5). Important design
parameters were: filled materials, diameter and density of the knitted
material, the weaving material in warp and weft. Fundamental for the
overall expression were the edible/biological materials in terms of size,
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Al Dente Textiles. Notes on Edible Textiles as Economical and Ecological Intermediality
shape, surface structure, smell and colour, as well as their reaction to
moisture, heat and light over time.
Figure 4 Woven Combinations. Copyright: Svenja Keune.
Figure 5 Activating fabric with water. Copyright: Tincuta Heinzel.
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TINCUTA HEINZEL, SVENJA KEUNE, SARAH WALKER, JUSTE PECIULYTE
Experiments
In the following section, three experiments are described more in detail:
corn, coffee beans and pasta. The experiments varied according to the type
of filled elements we used.
Fabrics with corn
For the fabrics filled with corn, a spray can filled with water, a heat gun
and a microwave has been used (fig. 6). Due to the heat required for the
popping of the corn, the textile can start to burn quickly. This can be
avoided by using flame retardant materials or by careful observation and
cooling breaks for the fabric in between the heating phase. As the corn
sto es the heat, those ooli g phases do t distu the process of popping
too much. The popped corn adds more variation to the textile structure such
as an additional color, an opposing consistence through the light, crisp but
fluffy popcorns that consequently enhance the texture and that add three–
dimensionality and odor to the structure (fig. 7). The popcorn can be picked
from the textile surface or the floor if it popped out, and can be eaten. By
activating the corn with water, the corns start germinating within one or
two days. The small sprouts fight itself through the knitted structure. Here
the overall expression and dimensions of the weave itself stay the same and
are only affected by the germinating seed and its further growth.
Figure 6 The production line with corn. Copyright: Svenja Keune and Juste Peciulyte.
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Al Dente Textiles. Notes on Edible Textiles as Economical and Ecological Intermediality
Figure 7 Weaving with corn. Copyright: Tincuta Heinzel.
Figure 8 Weaving with coffee beans. Copyright: Tincuta Heinzel.
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TINCUTA HEINZEL, SVENJA KEUNE, SARAH WALKER, JUSTE PECIULYTE
Fabrics with coffee beans
The weave with tubular inserted coffee beans was soaked in hot water
for a couple of minutes. Observed was a slight change in the color of the
water and the weave, it turned brownish. The strong odor of the roasted
beans stayed the same (fig. 8) and consequently opens up for uses in
interiors where smells need to be neutralized or that would profit from the
smell in other forms.
Figure 9 Weaving with pasta. Copyright: Svenja Keune.
Figure 10 Pasta soaked in cold water over night. Copyright: Svenja Keune.
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Al Dente Textiles. Notes on Edible Textiles as Economical and Ecological Intermediality
Weaving with pasta
The weave with pasta has been partly soaked in cold water over night
and in hot water for a couple of minutes. Observed was a change of colour
and consistency. Under pressure the soft pasta squeezed through the
tubular knit. The overall expression changed towards a flat, textured surface
that became rigid through drying (fig. 9 and fig. 10). This experiment with a
distinct passive, as well as active structure, opens up for using edible
materials to achieve certain transformations or material properties such as
flat or three–dimensional, soft or rigid, pliable or stiff.
Examples of edible textiles
At the end of these experiments the concept of edible textiles imposed
itself. Therefore we decided to investigate some other examples of existing
edible textiles.
Ca illa Wo die te tile ased app oa hes
The Scandinavian artist Camilla Wordie works at the intersection of
textiles and food, defining herself as a food stylist. She translates different
textures of food into textile structures or produces textile structures by
using different kinds of foods. The Wearing Rice is Nice project (fig. 11) was
inspired by rice textures.
Figure 11 Camilla Wordie, Wearing Rice is Nice (2013). Copyright: Camilla Wordie.
The installation Am I chocolate or not? (fig. 12) consists of a tabletop
made from chocolate to enhance the o
o e pe ie e of u l a d
dust ho olate po de . Pa ts of the ta le a e eate o ea t to fo s
of use, such as traces of melted chocolate caused by warm plates.
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TINCUTA HEINZEL, SVENJA KEUNE, SARAH WALKER, JUSTE PECIULYTE
Consequently the scenarios open up for re–contextualizing experiences of
food and related activities by inducing a certain ambiguity .
Figure 12 Camilla Wordie, Am I Chocolate or Not? (2013). Copyright: Camilla
Wordie.
Figure 13 De Culinaire Werplaats (Eric Meursing and Marjolein Wintjes) – ou a e
hat ou eat . Cop ight: Marjolein Wintjes for De Culinaire Werkplaats
Amsterdam.
De Culi ai e We plaats ou a e hat ou eat : politi all
o s ious app oa hes
Eric Meursing and Marjolein Wintjes (fig. 13) produce edible pastry
wrappers made out of dehydrated fruits, vegetables and herbs in their
desig studio/ estau a t. The eated a olle tio a ed taste the
u ea a les , ai i g to aise the a a e ess to a ds atu al a d o ga i
food, but also to debate about the ephemeral nature of fashion. In contrast
to Wo die s experiments with food, Meursing and Wintjes collection
encourages the consumption of the textile. They also follow a more holistic
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Al Dente Textiles. Notes on Edible Textiles as Economical and Ecological Intermediality
ideology/approach which is represented by a comment they stated in regard
to their collection: food equals fashion, what you eat and and what you
wear reveals who you are (see their website).
Ja a Ste ak's a d Lad Gaga s
eat d ess
By using meat to portray the contrast between vanity and bodily decay
in a dress made in 1987, Jana Sterbak supported a political and societal
discourse through using food as a controversial media that finds reference in
every living being. Sterbak used salt to manufacture the dress by uniting the
used flanks of meat in a curing process. At the time the dress received a lot
of negative critique, espe iall f o a i al ights a ti ists. Si e Ste ak s
creation, the meat dress has been iterated and worn by Lady Gaga to pick
up the discussion on mortality, which equally sparked outrage again.
Consequently these portrayals of edible materials mediate social and
ecological discourses and thus challenge the definition of media.
Orange fibers
Orange Fiber is a startup that aims at the creation of sustainable textiles
from citrus waste which currently valuing 700.000 tons just in Italy (as stated
on the project website). Initiated by a fashion designer, the project builds on
the principles of sustainable production and consumption. Besides that, the
project also ventures the new fibers properties – they can nourish the skin
of the wearers. The production of fibers from food waste does not have an
important impact on the aesthetic qualities of fibers, but opens up to new
forms of use for textile fibers. Last but not least, the project was highly
mediatized as an example of sustainable business models for textiles and
food industries, both of them being known for their high rates of waste.
Aniela Hoitink: growing textiles (MycoTex)
In order to investigate and to develop new methods for textile and
fashion production, Aniela Hoitink, a Dutch fashion designer and researcher,
developed a dress from mycelium, a living material which forms fruit bodies
in forms of mushrooms and which she uses as a material for design. Usually
grown on solid substrates such as wood, the mycelium here was grown in a
liquid environment to manufacture thin textile–like layers. The pieces,
shaped by their petri dishes they were grown in, were then merged to form
a dress. The mycelium reacts to environmental conditions, degrades and can
be repaired by natural processes. The dress mediates imaginations on future
533
TINCUTA HEINZEL, SVENJA KEUNE, SARAH WALKER, JUSTE PECIULYTE
forms of manufacturing, aesthetics and materiality of textiles and clothes
(fig. 14).
Figure 14 Aniela Hoitink, MycoTex (2016). Copyright: Aniela Hoitink.
Textiles and food as medium
The described experiments that are condensed u de Al de te te tiles
question the possibility of edible textiles as medium. It is also to notice that
if it is to keep us in the recurrent understanding of media as form of
communication, then neither textiles, nor food are conventional forms of
communication. They do not really use codified information inscripted on a
material support for straightforward interpretation. They are rather forms of
expression. Both in the case of textiles and food, the opposition between
support and content is a fragile one. Therefore, one of the questions we
have to address is through which means textiles and food become
expressive and what do they mediate?
Textiles as medium
One of the key persons in the definition of textiles as a medium was the
Bauhaus artist and designer Anni Albers. In her book On Weaving (Albers,
1974), Anni Albers defined fabrics in terms of construction (Heinzel, 2012).
The specificity of the textiles would reside, from her perspective, on the way
the threads are brought together to form a fabric. That it is also why, the
main channel of appropriation of a fabric is the texture, which is generally
534
Al Dente Textiles. Notes on Edible Textiles as Economical and Ecological Intermediality
gi e
the th eads p ope ties a d aspe ts, as ell as the a the fold.
Different from other mediums of artistic expression, like painting, for
example, the qualities of the fabrics are not to be appropriated only through
vision, but also by touch.
Often used for sound insulation and, more recently, synthetically
produced, the textiles display qualities like sound absorbance or
impermeability which not only are defined in relation to an physical
environment, but are also pushing forward the relationship between the
natural and the artificial properties of the fibers. In a way, the new physical
properties of textiles are translating the technical advancement of their sites
of production. The transformation of textiles in interfaces (Heinzel, 2012) it
is even more obvious in the case of electronic and smart textiles. The
augmented capacities of textiles materials and their controlled
performances are all supporting this perspective.
The use of fabrics can result in textiles artifacts, like cloth or furnishing,
which at their turn can become a medium, as Marshal McLuhan see them.
For him cloths are our second skin and therefore a body extension. And, as
he describes in Understanding Media (McLuhan, 1964), the cloth has a
double role: 1) to offer a thermo–regulatory mechanism to the body and 2)
to socially define the individuals (the difference between cloth, costume and
style, for example, it is to be taken into account). Fashion in this sense
participates to the definition of the social distinction through cloths.
Food as medium
When it comes to food, we can delimit between cooking and eating.
Both have rich aspects to consider: from the products that are cooked, to
the way they are acquired, the hygienic conditions of cooking, the use of
condiments, specific traditions of cooking, to the accessibility and variety of
food and the cultures of food consumption. Like cloth, as a basic need, food
is consumed /used on daily basis. But then, like in the case of cloths, we can
also delimit between common food and special occasions food or ritual
food. The discrepancies between different geographical regions, between
social classes, are also not to be neglected. Such interpretations cannot take
place out of the context in which they are performed. Their form of
expression is related to their affordance (Gibson, 1979; Lievrouw, 2014) in
terms of functions, relations and repertories of uses culturally and socially
sanctioned. It is in this note that we should also interpret our approach to
textile and food waste.
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TINCUTA HEINZEL, SVENJA KEUNE, SARAH WALKER, JUSTE PECIULYTE
Notes on media
The idea of bringing together two media like textiles and food, forces us
to acknowledge the existence of two distinct media. This fact pushes us to
define them and to find what are their specificities. The preliminary tests
and the examples we have studied served to question the aspects to
consider while generating new intermedia forms. Still, the whole picture
would not be complete, if these speculations are not placed in a larger
historical perspective. Tracing back the ways in which arts and design have
defined the media specificity, will help us to understand the strategies
design had used in order to make relevant interventions into the socially
constructed nature of materiality (Law and Mol, 1985).
Media specificity theory
The debate on media (medium) specificity it is not a new one. It can be
traced back to 18th century when Gotthold Lessing opposed Charles
Batteaux on how to approach the arts. If Charles Batteaux (2015) was
suggesting that the rules of art should follow the classic principles of
imitation of nature and, therefore, all arts should be treated in the same
way, Gotthold Lessing opposed him by arguing that an artwork, in order to
be successful, needs to adhere to the specific stylistic properties of its own
medium. I Lessi g s pe spe ti e, as de i ed f o Laocoon (Lessing, 1836),
some arts are more likely to express better certain ideas than others. The
poetry, for example, was to be used to depict actions, while painting was
fitting better to represent moments.
In this way, the specific stylistic properties of the medium are to be
understood as ways to achieve a maximum aesthetic effect by using the
ediu s ost o
o properties. In other words it was about how to
reach an aesthetic efficiency of the artistic product by mastering the
limitation of the materials and by studying the fastest way to reach an
aesthetic impact. The scope of each artistic discipline would be in this sense
to develop their own methodologies, to delimit their own areas of
competence.
The quest for the specificity of the medium was at the core of most
modernist theories, being them art (Greenberg) or craft/design (Bauhaus)
related. Bauhaus school s o kshops, fo e a ple, follo ed the p i iples of
media specificity and were organised based on the used materials following
Bauhaus Ma ifesto s li es i hi h it as stated that a t a ot e taught,
there are only the techniques that can be taught. It was only through
technical competences that pertinent and critical interventions were
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Al Dente Textiles. Notes on Edible Textiles as Economical and Ecological Intermediality
possible. The workshops were looking to develop new methodologies for
every discipline and the trained competences were to form a sort of
aesthetic automatisms which would allow students to better respond to
the industrial forms of ideation and production.
Translated into economic terms, the medium specificity it is to be
understood as aesthetic efficiency (Heinzel, 2014). Going along the
industrial serial productio , the ediu spe ifi it s ole as to e su e that
the aesthetic dimension, the sensitive appropriation of the objects, was
universally functional, facilitating in this way the social insertion of industrial
production. Modernist claims of not being a style and of being un–historical,
it is to be understood also in this key. This aesthetic efficiency was later to
be acquired by studying the perceptive abilities of the users (aesthetics and
ps holog , e go o i s, easu e e ts sta da dizatio a d/o
observation of their life style (anthropology).
Still, al ead i A ie Al e s
iti gs, e ill fou d efe e es to the
synthetically produced fibers and their enriched properties. Today, through
the development of nano–technologies we can speak even of materials as
machines (Bensaude–Vincent, 2010), where the molecules are about to be
active agents in the environment. At the same time the development of 3D
printed manufacturing and the debates on alternative fabrication models
(like fab labs, or robotized production, for example) are promising to
revolutionize the industrial mass production model. Not only we have today
a new understanding of the matter, which is not in terms of materials, but in
terms of functions (Bensaude–Vincent, 2010), but we can also see initiatives
that are looking to allow us to customize our mass production and
subsequently, to have less of waste. Therefore a new understanding of the
media is making its way.
A e o o i le tu e of the edia fi ds o ada s it s a th ough hat
it is generally called the economy of attention . Unlike the modernist
perspective, which was trying to accommodate the role of arts into an
industrial society, the economy of attention concept nowadays evolves
into a context of overproduction of objects and data. Such research into a
society dominated by scarcity of attention (Festre and Garrouste, 2015;
Stiegler, 2010), becomes a key factor in various decision–making contexts,
including arts and design.
Through media ecology concept, some media theorists like Matthew
Fuller (2007) or Jussi Parikka (2012) bring us to consider not only the
mediatic aspects, but also to the environment in which this media perform.
Jussi Parikka goes to the extend of saying that the new materialism is a
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TINCUTA HEINZEL, SVENJA KEUNE, SARAH WALKER, JUSTE PECIULYTE
media theory, one that should consider the technological specificity, the
materialities of media cultures and the materialities of their relations and
sensations, the transformations of the media and their residues.
Critics of media specificity theory
But media specificity theory counter–arguments are also to be heard.
One of them is formulated by Noel Carroll (1985) who criticizes precisely the
aesthetic media efficiency being based on the physical structure of the
medium and not on the telos (the content) of the artwork. Would an
aesthetically non–efficient artwork be less valuable? Also, the difficulty to
identify the raw materials of a medium (the materials or rather the time, the
space of the work?), as well as the difficulty to assign the aesthetic effect a
work of art should engage (especially in the case of performative arts), are
for him sufficient arguments to reject the theory of media specificity.
Another aspect he brings into the discussion is that of the provisional uses of
a medium, which explains the evolution of the ediu , the ediu s
permanent reinventions. Last but not least, the injunction between
differentiation and excellence requirements as present into media
specificity theory is just a path towards the sacrifice of excellence in art and
the reference to a judgemental position. Still, as he himself acknowledges, a
certain media specific use has pedagogical usefulness and can support
future repositions.
Medium and matter
One of the issues to consider when it comes to medium specificity
theory is related to the materiality of devices. Very often the materiality of
the medium extends towards the technical means employed in its
transformation, in a sort of technological determinism (Suchman, 2014).
Still when it comes to the concept of medium, we can notice that there
are two different perspectives in its definition (Heinzel, 2012). One is
materialist and technologic determined, the other one is phenomenological
and anthropological based.
We will find a materialist perspective in the writings of French
anthropologist André Leroi–Gourhan, for example. In L Ho
e et la ati e
(1943), Leroi–Gourhan proposes the concept of technical tendencies by
which he understands the universal (non–historical and non–contextual)
technical dynamics that operate beyond the technical facts (concretisation
of different technical tendencies in certain contexts). To support his
research he used different states of the matter as tool of characterization of
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Al Dente Textiles. Notes on Edible Textiles as Economical and Ecological Intermediality
technical tendencies. For him, the materials are conditioning the way we
develop our tools and we use them. Given the determinism between the
matter and the tools, there is a certain neutrality of the medium. The limits
of technology will reside in the resistance and the limits the matter induces.
The second approach is one that takes into consideration the effect
certain technologies have upon the human psyche. The technology in this
case is nothing else than the extension of our body and of our senses. It is
the ase of Ma shal M Luha s theo of edia. What M Luha
understands by media, are the extensions of the man , in other words the
technological extensions of our senses. This is why the technologies are re–
defining our existence. And the syntagma the medium is the message
proves it. If there is a message to send, then this message lies in the change
of scale, rhythm, or pattern the new media produces (McLuhan, 1964).
We encounter here two different approaches. While in the case of Leroi–
Gourhan the medium is material and exterior to the person that interferes
with it, being related to the act of making (in other words, to techne ), in
the case of McLuhan, the medium is aesthesis , less related to the
ate ials aspe ts, as to the se so ial a d ps hologi al phe o e a that
have an impact on the related person.
Still, as we could see earlier, the artists and designers role was never
assigned to one or another of the theories. Media specificity theory asserts
in fact that, being into an operational position, artists and designers have to
know well enough their tools to better support their mediation
interventions.
Final remarks: edible textiles as intermedia
Edible textiles pushed us to question the notion of intermedia.
Our experiments have shown that there are new potentialities and forms
of expression for both textiles and food when brought together. Combining
the two media allow new forms of interaction and transform the structures
of two mediums as well.
As illustrated by the experiments, the intersection of two mediums
always addresses, in a way or another, the two edia spe ifi it s effi ie .
They are doing so via formal, discursive or technical interventions. Imitating
the stylistic expressions of one medium was used mainly to attire the
atte tio to o e o a othe ediu s o e satu ated, ai st ea fo s of
expression and its uses. On the other hand, as in the case of Orange Fibers
and Mycotex Dress, the interventions invites to new forms of production,
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TINCUTA HEINZEL, SVENJA KEUNE, SARAH WALKER, JUSTE PECIULYTE
ecologically aware. In this sense media specificity it is to be read as a
predominant form of mediatic affordance.
Often defined as a crossing border between traditional and
contemporary media, between different art activities, intermedia has been
most of the time perceived not as an accumulation of two media, but as
collision, as exchange and transformation (Youngblood, 1970). The question,
of course is to know what does it change and transform.
Intermediality was of high interest for the Fluxus movement's artists
(Higgins and Higgins, 2001) who use it to express their anti–mechanistic
critic of society and production of objects. Critical against categories and
lassifi atio , Flu us intermedia actions were about to produce a space of
dialogue, of aesthetically rewarding possibilities. Such a position attacks
precisely the economic perspective of media specificity. In reaction to media
specificity as form of marketization, the French Fluxus artist Robert Filliou
(1984), for example, sketched some possible intervention towards a poetic
economy . The aim was to go from the work as toil toward the work as
play . Ironically addressing the world of art under economic auspices, Filliou
will place under the concept of The Principle of Equivalence three
categories: well made , bad made , not made . If the bad made is about
failure and experimentations in art, the not made is about the possibility of
non–production, as de–construction of the theory of values applied to arts.
Probably the best way to answer to the question related to what kind of
media the edible textiles are, we should ask ourselves: Would you wear your
food? Would you eat your cloths? And for sure, there would be not only one
answer. The materials hold potentials for active and adaptive properties,
they could be used as food source, to neutralize smells, to reinforce textile
structures in order to adapt to or to create certain forms. By using
biodegradable materials only, the materiality of clothing or interior textiles
would promote alternative ways of living and interacting, especially in terms
of afterlife or circular design scenarios.
Our e pe i e ts e e looki g at te tiles e pote tialities he
combined with edible materials. The edibility of textiles is also to be seen in
toda s o te t of f e ue t s theti i te e tio s o the atte a d the
development of new tools of fabrication. The examples of edible textiles we
have given, balanced between critical and ecological interventions. But
finally there are the terms of systemic affordances that we have to clarify
before any attempts to start or to analyze any edible textiles interventions.
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Al Dente Textiles. Notes on Edible Textiles as Economical and Ecological Intermediality
References
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McLuhan, M. (1964) Understanding Media. New York: McGraw–Hill Book
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Aniela Hoitink [Online] Available from: http://neffa.nl [Accessed: December
18th, 2016].
Camilla Wordie [Online] Available from: http://camillawordie.com
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http://www.deculinairewerkplaats.nl [Accessed: December 18th, 2016].
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
SECTION IV
Designing Environments
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Emotions behind a Sphere.
Experimentations for an Interactive Object
Communicating Brand Values
and Encouraging Behavioural Changes
(or Reactions)
Francesco E. GUIDA*a, Camilla FERRARI a, Serena LIISTROa,
Mauro VITALIa and Ernesto VOLTAGGIO b
a Politecnico
di Milano; b Dotdotdot
The line separating visual designer and developer appears to be blurring,
and this is not limited to the screen or projected image (Reas, McWilliams
and Barendse, 2010). It also affects the design of physical spaces and the
empiric field. The increasing accessibility to open technologies allows visual
designers to conceptualize and practice new processes and results in the
representation of organizations' values and in the design of points of contact.
An experimental project (developed during the third year of the Bachelor
in Communication Design) gives rise to a discussion of changes in the fields of
Communication, Interaction and Experience Design. The brief was to design
visual identities, programming and using open source codes and hardware
like Arduino, in order to communicate intangible brand values through an
interactive and multisensorial experience in a physical space. This brief led
some student groups to design objects that act. One of those results is a
communicative machine named Phos Light Experience.
In order to comprehend the actual interaction with the object persona
(Cila et al., 2015), the prototype was tested by real potential users, employing
specific sensors to collect biometric data. In addition to the predicted results,
unexpected forms of relationship and use emerged, generating new levels of
discussion.
Keywords: Visual desig ; o
data
*
u i atio desig ; o je t s age
Corresponding author: Francesco E. Guida | e–mail: francesco.guida@polimi.it
Corresponding author: Camilla Ferrari | e–mail: camilla9393@gmail.com
Corresponding author: Ernesto Voltaggio | e–mail: ernesto@dotdotdot.it
545
; emotional
FRANCESCO GUIDA, CAMILLA FERRARI, SERENA LIISTRO, MAURO VITALI, ERNESTO
VOLTAGGIO
Visual design and programming: the context
The knowledge, way of thinking and workflow of the visual designer is
changing because of the new possibilities offered by programming (Lehni,
2011). But the use of programming in visual design it is not something
peculiar only to the so–called Generation Y (those born between 1980 and
1996) designers, for which the use of technology is natural if not obvious
(Wicht, 2011).
In visual and graphic design there is a particular field, that is, the design
of types and fonts, that has emerged in the last 30 years as extremely
suitable to experimentations in this direction. Type designers are used to
comparing their designs both to formal and technical meanings. Moreover,
because of this inner nature of the design of types, when digital technology
arrived in the 1980s, type designers made the accidental a starting point for
new ideas. As they became more adept with the new technology, some
began to intervene in the underlying computer code (Crow, 2008).
In the design of visual identities interesting evolutions emerged also in
the use of code to program devices to produce and generate visual artefacts
able to manage variations (e.g. logo–generators). It is possible to name
those devices toolboxes : visual designers have still to define the set of rules
and a framework to shape a visual identity and they can easily manage it
automatically or through external parameters.
Visual designers involved in experimental and professional practice are
more and more engaged with programming, thus becoming designer–
programmers or designer–developers and using their everyday work tools,
as computers are, in a more consistent way. Computational design usually
requires the designer to write programs and because of that, it is possible to
mistake the practice of computational design as a technical skill rather than
a way of thinking. Learning to program and engage the computer more
directly with code, opens the possibility of not only creating tools, but also
systems, environments, and entirely new modes of expression. It is here
that, using the McLuhan metaphor, the computer ceases to be a tool and
instead becomes a medium (Reas, McWilliams and Barendse, 2010).
Moreover, it is important to consider accessibility to instructions and
information related to codes, offered by the global open source culture, as a
critical component in this evolutionary process (Lehni, 2011). This culture
allows the sharing of knowledge, results as well as codes, making possible a
constant upgrade. It becomes knowledge available for all, blurring the
borders of a merely professional disciplinary field.
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Emotions behind a Sphere
An antidisciplinary experimental practice
Contemporary academic culture organizes disciplinary fields of study
with its own particular words, frameworks, and methods. Design, by its
inherent nature, is a discipline that is between scientific knowledge,
technical competencies and art. It resembles an interdisciplinary field where
people from different disciplines work together, share their knowledge and
design new things preserving their single fields. But designer knowledge and
culture is more and more something that it is difficult to fit into any existing
academic discipline. It is becoming an antidisciplinary field, evolving from
the design of objects both physical and immaterial, to the design of systems,
to the design of complex adaptive–systems. This evolution is bringing about
a shift in the role of designers; they are no longer the central planners, but
rather participants within the systems they exist in. This is a fundamental
shift, one that requires a new set of values (Ito, 2016). In addition, there is a
clear shift from the centrality of function to that of meaning (Antonelli,
2011). Just in the past few years, communication has exploded into new
fields: responsive objects, ubiquitous data and information, and newly
instinctive interfaces. Design itself has become a way of communicating,
with the open–source movement and constant connectivity changing how
ideas are conceived and products made.
This rapidly described context is the background that inspired the
teaching and tasks of one of the Visual Communication Design Final
Synthesis Studios of the Communication Design Bachelor at Politecnico di
Milano over the last four years. The Studio's main theme is to get the
students to work on visual and brand identities, which is definitely one of
the key areas in the communication design field. However, the approach to
this area is unconventional: students are at the same time introduced to
programming and open source hardware, to be used during the design
process.
Unreal organizations were assumed as subjects of the design; the aim
was to allow students to work deeper on the conceptual side and to look for
case–histories (to be taken as inspirations) that did not necessarily refer to
the assigned organization, as well as to get students used to cross
disciplinary borders and to adopt a critical approach to fixed fields. Trigg's
(2003) comment on experimentation as a way to find solutions, even in
areas that we (as teachers and/or practitioners) or students do not precisely
know, is incredibly fitting. A learning by doing approach, aimed to result in
prototypes, is the main methodological framework. During project
development, students experienced something close to the definition of
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FRANCESCO GUIDA, CAMILLA FERRARI, SERENA LIISTRO, MAURO VITALI, ERNESTO
VOLTAGGIO
thinkering (Antonelli, 2011) in which a final result it is possible through
progressive collective refinements.
The applied methodology (fig. 1) can be summarized in a spiral model
(Dubberly, 2005), which perfectly represents repeating cycles of design
moving away from a central starting point. In each of the 4 main phases
students experienced different design steps as they gradually approached,
in practical terms, their final solutions. The class is organized in groups of 4
or 5 students each. First, each group has to define the whole concept and
the organization of the assigned subject, their aims and values, through
targeted research and then design the visual system, defining appropriate
communication channels, tools and applications. During last year (2015–16)
the class worked on visual identities referring to unreal companies
producing everyday objects like umbrellas, light–bulbs, buttons or hangers.
Each group had to design the visual identity in both two and three
dimensions. In addition, students had to work on the design of an
experience to be contextualized in a fixed area of 4x4x4 meters, by realizing
devices ( communication machines ) that interpreted companies' values
making them accessible to users. Communication machines were objects,
installations or interactive devices to be realized as prototypes to be verified
and tested. Those machines are intended as a object personas : an
extension of the design research and educational process arguing for design
fiction as an important methodological tool. Design fiction represents a
speculative mode of thinking that can open up new questions and unfamiliar
opportunities (Cila et al., 2015).
Figure 1 The spiral model of the methodology applied among years in the
experimental Visual Communication Design Studio at Politecnico di Milano.
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Emotions behind a Sphere
The Phos sphere
Artificial light is one of the symbols of modernity. We use it in our
everyday life, it is an obvious presence, and when we have to buy new light
bulbs we do not care about the brand: what is relevant is its light–colour,
power and consumption. However, Phos, the ideal company adopted for the
following experimentation, tries to give new values to the light bulb: light as
heat, emotion, shelter, source.
Once the visual identity was defined and possible communicative
applications designed, to complete the brand experience, a concept for a
communicative machine was developed: an easy–to–use object able to
make users react emotionally and/or rationally to it and interact with it.
The installation was called the Phos Light Experience (PLE), and it is
based on the interaction with a sphere with a light–bulb inside (fig. 2) which
changes its colour depending on the user's hands heat and movements (fig.
3). The user would find this sphere lying on a table inside a dark room
pulsating white–light, and would have different possibilities of interaction:
picking it up, the colour would change depending on the heat of their hands,
rotating it, the colour would blend and finally, shaking it vigorously, the
colour would change randomly.
Figure 2 On the left the prototype of the sphere, on the right the technology inside.
The main element of the PLE is a sphere of transparent plexiglass which
contains a 3W light–bulb with LED RGB technology capable of playing a wide
range of colours while maintaining a strong brightness. The sphere has a
dark part that serves as a base and hides all the technological components
useful to the device's operation.
In the base is collocated Arduino Uno, which is able to handle and
process all the data detected by the sensors, thus acting as the brain of the
sphere. In order to detect the heat of the users' hands, an infrared
temperature sensor (MLX90614) has been used, because more efficient
than a contact sensor and faster in detecting the temperature. The
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FRANCESCO GUIDA, CAMILLA FERRARI, SERENA LIISTRO, MAURO VITALI, ERNESTO
VOLTAGGIO
MPU6050, a sensor which incorporates a three–axis gyroscope and an
accelerometer in a single component, detects the movements that the
sphere is subjected to.
To identify the rest position a hall sensor has been used, positioned on
the bottom of the sphere, which detects the magnetic field of the magnets
placed on a fixed base. Lastly, the autonomy of the device is guaranteed by a
13400 mAh battery which has an estimated duration of 8 hours without
recharging. The battery also serves for balancing the sphere.
All these sensors, connected to Arduino, work thanks to a specifically
encoded program which manages the different conditions in which the
sphere can find itself. The main functions of the program manage the LED
RGB lighting, the gradient transition between the different colours, and the
rest phase (when the hall sensor detects the magnetic field in the base)
which reset all the variables in order to provide a clean experience to each
user.
Figure 3 Color reactions of the sphere during the interaction.
Once the prototype was ready and firstly tested some questions
emerged. If we accept the idea that objects, like human subjects, have
agency (Gell, 1998), can we measure this agency somehow? Can we record
the user's reactions and the empathy she or he develops with an object? Are
all users' reactions and feedback predictable by a designer? Or should the
designer accept the idea that some design issues are unpredictable?
The use of emotional data in the testing phase
To search for confirmation it was deemed useful to carry out an
experiment: to allow real potential users to interact with the PLE sphere.
Therefore the prototype was subjected to a series of tests to investigate and
verify if the interaction between this object and the users corresponded to
what was expected. The main goal of the test was to assess the strengths
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and weaknesses of the sphere, how and what it actually communicates to
users, in order, in the end, to discover any problems and/or possible
improvements.
To find this information, it was decided to collect emotional data
generated by a person in the form of biological parameters, facial
expressions, behaviours or words.
Emotional data is quantitative data which is able, at the same time, to
capture qualitative elements, such as emotional state. For designers,
emotional data is that interesting middle space between the density of
ethnographic research and the rigid logic of research based on data, where
context can easily be lost (Henry, 2016). This kind of data can help clarify
why users act in a certain way, giving a new information channel which is, at
the same time, simple to analyse and were collected using three different
types of tools: video footage, interviews and biological sensors.
Figure 4 Test environment.
Due to its articulation, the test was done in two different locations (fig.
4). One with full light to prepare the user for the experiment, for the
application of sensors and to conduct the interviews (Room 1). The other,
instead, had to simulate as much as possible the location designed for the
PLE, having a size of about 4x4x4 meters, with a table near the entrance,
and dark (Test Room). Thanks to this subdivision of the test into two rooms
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it was possible to record the initial reaction of the subjects at the sight of
the sphere.
Figure 5 Tools used to collect the emotional data from users.
Video footage was used to record users' behaviours, gestures and facial
expressions during their interaction with the PLE. From these data it was
possible to highlight the emotions expressed by the user during the
experience, if she or he was feeling comfortable or uncomfortable, or if she
or he had any difficulties while interacting with the device. Moreover,
collecting data on gesture allowed for an understanding of the intuitiveness
of the object and observation of the different approaches of the users while
interacting. Facial expressions, on the other hand, because they are more
difficult to control, permitted an understanding of the emotional state of
users. During the test phase two cameras were used: one into the Test
Room and the other attached to a helmet worn by the subject.
However, gestures and facial expressions do not always reflect the
emotions felt by the subject. Different levels of expressiveness and social
and cultural filters (like familiarity with technological and / or digital devices)
can mask the visible signs of a change in the emotional state in the
individual. This is the reason why it was chosen to collect also biometric
parameters. This kind of data allo s o e to dete t the use s emotional
states that are invisible to the human eye. For this experiment, the vital
parameters – which are signs of a change in the emotional state were
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Emotions behind a Sphere
collected through a series of sensors (fig. 5), namely: respiratory rate, heart
rate, sweating and body temperature.
Lastly, the sample of users underwent an interview. In this phase, the
tool of coding and categorization of words and behaviours was used. The
coding part consists in defining labels to summarize responses or
behaviours. In transcripts of interviews there are often found many words or
phrases with an emotional or sentimental value. These elements can be de–
contextualized and condensed into a single word, without losing too much
of their individual meaning (e.g.: bizarre, nice, enjoyable, interesting,
relaxing, magical). By counting the encoded labels the number of categories
is identified, and, subsequently, the number of users belonging to these
categories. This is not a technique which is not already used in design
research. What is different in this case, is the focus and the connection with
the emotions between the coding and the analysis phase (Henry, 2016).
The structured interview with the users was based on seven questions:
What do you think of the experience that you just had?
What did you like the most?
What can be done with the sphere?
Did you have any problems or difficulties, or something that
bothered you?
Would you change or add something?
Why does the colour of the sphere change?
Do you judge this a rational or an emotional experience?
The interviewees had no time limit nor were they interrupted during
their response, so that they could create a continuous stream of thoughts
without feeling judged in any way. To collect the responses in a more
precise way they were recorded.
Test steps and sample of users
The test was divided into three stages. The first part consisted in the
application to the subject of the various sensors in order to record the vital
parameters at rest. This record was useful in the case of peculiar or
abnormal results during the interaction, because it could verify if the same
flaw or error was also found in the data initially taken. Thereafter, the
subject was asked a series of questions to collect basic information: age, sex,
nationality, mother tongue, employment, level of interaction with
technology and any physical characteristics that may have affected the test
results (heart problems, motor limitations, asthma, etc.).
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In the second stage of the test the subject was conducted into the Test
Room, where he was left alone for four minutes to interact with the sphere,
having been given no information regarding the object. The interaction was
recorded by the two cameras. After four minutes the interaction was
interrupted.
Figure 6 So e phases of the e pe i e t ith use s ea tio s a d so e
measurements.
In the third stage of the experiment, the subject was brought back into
the First Room. Here, once the sensors were removed, the interview took
place and the user had the opportunity to express his thoughts about the
interaction. After the interview the experiment officially ended.
To establish these stages a pilot test was conducted which gave an
understanding of whether the test could be done properly and if the
information collected was sufficient for the aims of the experiment.
In choosing the subjects to be analysed an attempt was made, as much
as possible, to have diversity in every aspect: from age, to origin, to level of
interaction with technology. An amount of 15 subjects were analysed, which
it is not a substantial sample of users, but because of a diversity of age
(between 12 and 76 years), sex and profession, it was assumed as useful
reference for the experiment. Of course results cannot be considered as
absolutely thoroughs.
Some results of the testing phase
The results of this experiment were surprising, both for the way they
verified expected results and for the fact that a multitude of new interaction
scenarios emerged.
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Emotions behind a Sphere
What emerged, above all, was that a common cognitive path made by all
the users during the interaction could be traced. No interaction was only
emotional or rational. Considering as emotional all interactions subsequent
to feelings like unexpectedness, surprise or affection and rational all
interactions consequent or addressed to an understanding of the device
functionalities (Branco, 2003; Tuan Pham, 2007). In general, through
measurements of biological data, it was found that the subjects passed
through 4 different phases, whose duration and intensity varied according
to the individual (fig. 7):
Emotional Moment 1 (EM 1): the interaction begins, the subject is
excited to start the experiment and is surprised to be confronted
with an unknown object;
Rational Moment 1 (RM 1): after the first impact with the object, the
subject tries to understand the operating principle of the sphere;
Emotional Moment 2 (EM 2): the sphere does something
unexpected (usually it changes colour abruptly), and the subject
allows himself to get carried away by the moment;
Rational Moment 2 (RM 2): the subject has learned more
information and has summarily understood the operating principle
of the object.
Figure 7 The use s fou diffe e t phases du i g the e pe i e t.
At the revelation of the sphere (EM 1), in 8 subjects a significant
variation in the biometric parameters occurred: in everyone the heartbeat
increased and in 2 also the respiratory rate increased and the conductivity
changed. Moreover, all subjects had changes in their vital parameters at the
first contact with the sphere. Regardless of the action carried out, when the
sphere changed colour abruptly (80% of the interactions) the users' heart
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VOLTAGGIO
rate increased. The same happened for the subjects who performed the
planned and designed action to shake the sphere (40%, EM 2).
In general, it can be said that the experience was positively perceived
and evaluated by the users. Furthermore, comparing the biometric data and
the interviews, it can be affirmed that, in most cases, the colour changes of
the sphere were not perceived as random but depending on specific actions
by users.
From the analysis of the actions it seems that the subjects attributed to
the object features that do not belong to it. In fact, initially, many users
moved their fingers and hands over the sphere's surface, expecting a
reaction from it . This may have been because they were comparing it to the
electrostatic sphere. The interaction of the subjects was essentially shaped
around the understanding of the sphere's operating principle and its use
(RM 1). In fact, no one lived the experience as end in itself, but every person
used the interaction in order to understand what the sphere was and how it
worked.
The sphere intrigues and never gives the idea of a static object (RM 2).
Everyone interacts with it to some extent in a dynamic way. Moreover, the
sphere creates a strong empathic relationship with most of the subjects, as
confirmed by recorded emotional data. This is clearly evident in the
interview responses, where the users declared that they perceived the
sphere as a living being, a sort of animal whose colours correspond to its
emotions. And colours were precisely the most appreciated part of the
object, especially when they changed abruptly. This is clear from the
biometric parameters, particularly from the heart rate increase when the
colours change, but it equally shines through the subjects' facial expressions
when they let slip a slight smile or a laugh. Many people highlighted how the
combination of colours and darkness created a magical atmosphere, moving
strong emotions. Equally appreciated was also the spherical shape of the
object, both for the endless possibilities of interaction and for a simple
aesthetic issue.
Conclusions
As expected, and hoped, no one had particular problems or difficulties
during the interaction, but some users were bothered or felt frustrated at
not being able to fully understand the operating principle of the sphere.
Many subjects suggested additional elements to the experience and the one
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Emotions behind a Sphere
proposed by most was to add sound to the sphere or the location, a
proposition that was evaluated during the design phase of the PLE.
All in all, these considerations lead to the conclusion that the interaction
designed meets the expectations, because it realizes the main goal of the
project: users are touched and create an empathic relationship with the
sphere. The object has no specific function, if light changes are not
considered, and his meaning is to communicate values referred to light
bulbs in order to intrigue the user and interacting with it. Here there is the
shift from the centrality of function to the one of meaning and the relevance
of uselessness as a design principle (Kaplan, 2000).
Nevertheless, it is clear that it is not possible to accurately measure the
empathy between subject and object. It is only possible to analyse the
dialogue or part of the relationship through the emotional data that helps to
understand these dynamics, measuring them and providing useful
information on the functionality of the object. Users react emotionally at a
first interaction with the Sphere and again when they understand (rational
interaction), that changes can be determined by some specific actions.
Designing an object like the sphere for the PLE was an excuse to design a
process (the experience) and to define the activator (the object). What was
interesting from our point of view, is that this object could be of interest for
users both in the context it was conceived for (a brand exhibition) as well as
out of his original context as it was during the experiment. During the
experiment, users were surprised, excited to use the sphere and to
determine changes with the hands once they understood the device mode
of operation.
Some aspects of the experience are unpredictable (e.g. when something
could exactly happen through user interactions); it is not possible to have
everything under control, only some general guidelines can be predicted
(functionalities, shape, general goal). From the designer's point of view this
is a difficult aspect to manage, but when designing an experience there is
always a possibility that a user can experience it in an individual way,
through a personal interpretation, and this has to be accepted.
Another interesting aspect was to have introduced, in a teaching
context, an approach that did not consider the acquisition of skills and
knowledge in a fragmented manner, but in an evolutionary way. The use of
programming to start processes and develop applications was adopted as a
key element of the designer toolset (Lehni, 2011). This approach allowed the
customization of some applications both at the development stage (and
prototyping stage) as well as in the verification and testing stage. From an
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VOLTAGGIO
educational point of view, this made it possible, in a practical way, to liken
the typical design process to a scientific methodology.
It is our firm belief that this way of working and designing should be
encouraged, especially during students' education, in order to make possible
the use of digital tools in a more consistent and appropriate way.
Acknowledgements
The authors are grateful to the colleagues who worked during the last
four years at the Visual Communication Design Studio, School of Design at
Politecnico di Milano: Andrea Braccaloni, Pietro Buffa, Alessandro
Masserdotti and the assistants Ambhika Samsen and Dario Verrengia. With
them, it has been possible to launch, manage and share an antidisciplinary
design practice in an educational context. Consequently, a grateful thought
is for all students who among the years accepted the challenge.
References
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Communication between People and Objects. New York: Museum of
Modern Art.
Antonelli, P. (2011) States of Design 03: Thinkering. Domusweb. [Online]
Available at: http://www.domusweb.it/it/design/2011/07/04/states–of–
design–03–thinkering.html. [Accessed: December 8th, 2016].
Branco, P. (2003) Emotional Interaction. In Proceedings of the Conference on
Human Factors in Computing Systems (CHI). New York: ACM Press.
Cila, N., Giaccardi, E., Tynan–O Maho , F., Speed, C., and Caldwell, M.
(2015) Thing–Centered Narratives: A Study of Object Personas. In
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craft–and–the–computer [Accessed: December 8th, 2016].
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Gell, A. (1998). Art and Agency. An Anthropological Theory. Oxford:
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Kaplan, F. (2000). Free Creatures: The Role of Uselessness in the Design of
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Sankt Augustin: GMD–AiS.
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Reas, C., McWilliams, C. and Barendse, J. (2010). Form+Code in Design, Art
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Interrelations Between Human
Agency and Object Agency within Co–Making
Environments
Ricardo SAINT–CLAIR*a
a Politecnico
di Milano
Makerspaces and Fablabs are widely known as open access workshops
where people collaborate with shared tools, resources, and know–how to
make commercial and non–commercial products and services. They represent
a random synthesis of virtual and physical environments via a mix of tangible
and intangible attributes: co–creation, socially shaped innovation, non–linear
routines, open knowledge, and loosely structured platforms. Often restricted
to the sole purpose of prototyping workshops, there is currently a
proliferation of hybrid models, where individuals, entrepreneurs, and start–
ups interact in a shared and relaxed work style, the likes of which challenge
the traditional notion of a workspace.
This paper examines the parallels and intersections between human
agency and object agency through an interactive device – a conceptual
cultural probe – that aims to increase human connection inside Makerspaces.
It is part of an ongoing empirical study investigating patterns and
congruencies of these adaptive built environments, with a focus on distinct
locations on European cities, such as Milan, Paris, London and Barcelona.
Extensive participatory research has been conducted in the more prominent
spaces, examining the objects, structures and settings that can really
encourage human agency, interaction, and innovation.
To what extent does the design of objects and spaces affect how people
feel and interact, enabling them to become more collaborative and inventive?
This interactive object employs a set of sensors and actuators via the current
standards and platforms of the IoT network, affecting ultimately the attitudes
and behaviours of members, making use of open source resources and the
common machinery of digital fabrication. The qualitative analysis of this pilot
cultural probe informs the blurry and often absent borderline between human
and non–human entities, more precisely the extended capabilities of smart
*
Corresponding author: Ricardo Saint–Clair | e–mail: ricardo@dialogodesign.net
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objects shifting the roles of designers as users within co–making
environments.
Keywords: Co–making; human agency; object agency; built environment
Introduction
Makerspaces are an epicentre of intertwined subjects and components
that are having a profound impact on our contemporary society. Social,
economical, and technological spheres merge with political and
environmental ones, unearthing some of the more intricate problems and
fast–paced emerging issues that are challenging citizens, governments and
organisations today. Definitions of Makerspaces can vary, but traditionally
they are identified as shared machine shops, gathering the tools, resources,
and know–how within an open access environment, for activities of
learning, working and collaborating through participative and
heterogeneous processes (Dickel, Ferdinand and Petschow, 2013;
Gershenfeld, 2005). In contrast to other expert communities and closed
professional institutions, they welcome and encompass a variety of actors
and stakeholders, often non–professional and non–commercial, forming a
decentralised peer–to–peer network that collaborates outside normal
organisational boundaries (Nuvolari, 2004).
During the last decade, these co–making environments have left the
realm of niche communities and stakeholders and gained wider appeal
amongst everyday citizens, the mass media, and their respective entities
and governments. Some cities have even drawn up political policies,
assigning ambitious goals concerning their economy and sustainability – in
which these spaces play a pivotal role in the achievement of real innovation
and change. The success of such endeavour is yet to be seen or measured.
Yet, the i p essi e g o th of Make spa e s ph si al fa ilities sp eadi g all
over the world informs their impact and optimism, ranging from the dawn of
a third industrial revolution with the advent of mass customisation
(Anderson, 2010; 2012; Rifkin, 2014) to an entire redistribution of
manufacturing, reconfiguring the mass production global map towards a
more local and sustainable alternative (Kohtala, 2014; 2015).
Even though this topic covers many areas of knowledge and research,
the ongoing analysis focuses on the built environment, mapping and
comparing 18 locations in major cities of Europe, seeking the platforms,
settings, and lay–outs that support and enable their collaborative and
innovative practices. The bottom–up approach of these adaptive spaces,
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Interrelations Between Human Agency and Object Agency within Co–Making Environments
usually co–designed by their users (Seravalli, 2012) and not by experts or
outsiders, offer the opportunity for findings that are novel, valid, and truly
valuable.
The conception and development of an object acting as a cultural probe,
in order to support the enquiry activity, gave rise to some unforeseeable
concerns from the members about the influence of smart devices in the
human interaction within the Makerspace workplace, revealing the change
of critical and ethical perceptions of makers and designers when they shift
their roles from active producers to passive end–users.
This pape s i te t, ho e e , is ot to discuss the theories underpinning
the agency of objects, such as whether designed entities can truly be
deemed self–sufficient agents or merely instances of rational and
intentional human decisions (Hoffman and Novak, 2016). Moreover, the
author departs from the personal assumption that agency can have an
independent occurrence that may or may not have any relation to a human
action. The complexity of ingredients in a co–making and co–working
environment, where human and non–human elements interact, and where
members and algorithms are part of the tangled web of interior and exterior
actors, empirically reveal that agency emerges continuously throughout a
co–acting process.
Humans are biological organisms with a special collection of skills that
tend to collaborate in social networks, shaping constantly the world and
things around them. On the other hand, they are also malleable,
manipulable, and as a consequence shaped by the very things they construct
and interact with. The experimental project presented in this paper
endorses that this designer being is concurrently redesigned by its own
designed habitat. A constellation of objects, networks and systems all reveal
its interdependency with artefacts. Here, agency is therefore embedded in
all; in the object, in the human, in the space that surrounds them. This
outlook of a space with agency infers and supports that socialising and
technology, shaped by humans and non–humans entities, should not be
separated or perceived as discrete parts (Latour, 1992).
Making agency
The broad range of resources that might constitute a Makerspace
explains its multiple tasks as a catalyst for the so–called Maker Movement: a
worldwide cultural phenomenon characterised by the motivation of human
agency through the cooperative act of tinkering and making. Its actors
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RICARDO SAINT–CLAIR
suggest that we are all makers , and that tinkering and fixing were a
common practice of humanity passed down from generation to generation
until we all became alienated by mass production and mass consumption
(Dougherty, 2012). The revival of making has already lasted long enough for
being simply defined as an ephemeral fashion fetish. More surprisingly, as
we live in a period of material abundance, we might rightly assume that the
movement itself is not fuelled by necessity, but by a genuine human need to
feel enhanced, fulfilled, and more in control of their lives, not just thanks to
technical skills, but via a sense of agency (Dellot, 2015). Learning (the
principal practice of most of these spaces) and finding ways of creating
viable business models via testing and prototyping are also aspects
o side ed i othe autho s studies Wolf et al, 2013; Khotala, 2016).
Technologies for digital fabrication are at the central stage of these
spaces. The rising importance of IoT (Internet of Things) is evidenced by the
increasing number of projects that involve objects that attain different levels
of agency, both experimental and commercial oriented. Among the
participants of the qualitative interviews, there was a growing interest in the
production of active artefacts, those that can act in the physical world and
i flue e people s eha iou a d e pe ie e. Ho e e , a ie of the e d–
user as a distant persona from the reality of the Makerspace revealed itself,
showing that there is a lack of debate about how the agency of an object
could affect their own agency as makers and designers, evidence that
among makers the technology–centric approach still prevails over the user–
centric one.
Irrespective, whether a Makerspace is merely reproducing another
elementary 3D printed object or it has a clear strategy to engage people in
producing meaningful smart things that have function and value for local
communities or global problems, many authors agree that Makerspaces are
more than just about making things: they are all about making culture and
ideologies. At first glance, the act of making could be regarded as merely a
pastime or leisure activity, but Makespaces are also shaped by political and
anti–consumerist models, confronting the issues of material supply and
consumption that are traditionally embedded in the contradictions of old
industries (Gershenfeld, 2005; Kohtala, 2015). Of course, the level of
awareness encompassing these ideals will vary dramatically from location to
location, and even between individuals sharing the same environment.
Therefore, one of the main contributions and impacts of such co–making
environments is on the individuals and citizens themselves; it is more than
just about what people make, but rather who they make with. Socialisation
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Interrelations Between Human Agency and Object Agency within Co–Making Environments
and interaction with other members, culminating in meaningful
connections, were cited in interviews as a major factor for people using
Makerspaces. In the end, the multitude and diversity of entities, human and
non–human, bodily and digital, inform the there is a certain degree of
agency in the space itself, encompassing objects, fixtures, members,
methods, procedures, both tangible and intangible attributes, that could
constitute the physical ecosystem as a whole.
Hyperlinked cultural probe
In this paper, we address questions about agency and social interaction
within the built environment of Makerspaces through a simple pilot
experiment that was used as a research instrument. The designed smart
object, the MeetMaker (fig. 1), tackles some concepts present at the
ongoing PhD study and within the resulting research framework that will be
addressed in the following session. This conceptual framework (Fig. 4)
establishes correlations between the virtual and physical landscapes
throughout attributes, qualities and abstractions observed within these co–
aki g e i o e ts. Fo this e pe i e t, H pe te t a d H pe li ki g
between people and places are the principles being investigated.
Figure 1 The e es of the MeetMake
ultu al p o e host a ult aso i se so .
H pe te t is a te that as oi ed i the
s, a d it is fu da e tall
a text which contains links to other texts. It was widely used in the first
computer networks, mainly at Arpanet, the first with a set of common
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RICARDO SAINT–CLAIR
protocols that were able to join together multiple academic networks, and
that became the technical blueprint for the Internet. With hypertext came
other terms and functions such as hyperlinks and hypermedia, where text
could reveal progressively numerous levels of details, from texts, tables, and
content, up to graphics, audio and video. Inside the Makerspaces, even
though we are surrounded by manual tools such as hammers, screwdrivers,
soldering gears and sanders, the most frequent action observed is the
clicking of mouses and the touching of screens. It is, innately, a core
characteristic of our contemporary digital life, the way we connect and
share information. However, the interviews revealed that the participants of
Makerspaces considered hyperlinks as a means of immediate and infinite
a ess to a thi g. He e, the f e ue t dis ou se of a spa e he e ou a
ake al ost a thi g a ises agai , a d it sho s the positi e a d p oa ti e
attitude towards learning, researching, collaborating and sharing via the
readily available know–how and resources from the maker global
community.
Analogously, the features of the physical space and the members
themselves could be perceived also as instances of hyperlinks. It stands to
reason that everything is connected or ready to connect. It is an
environment that promotes the random collision of its elements, and the
information spillover from one project to another, were collaboration and
inspiration happens in unpredictable ways. The space assures that
connections can occur anywhere and at any time, not just with electrical
sockets and data access, but by hosting a highly engaged community. During
the field research, the author was constantly approached by other
members, and asked for his name, activity, and project that he was currently
working on. Even the most introvert member cannot stay alone for long.
Social events, gatherings and happenings promote encounters and develop
the community. Even the more relaxed areas have chairs and sofas placed in
a circle setting, inviting for an informal meeting or a conversation. If we
consider the knowledge process to be essentially rooted in a social process,
the interior design of a Makerspace plays an important role in enabling as
much social interaction as possible.
However, despite an environment conducive to hyper–connection,
a Makerspace still needs ample effort and daily commitment in order to
foster interrelations between the members. This gave birth to the idea of a
smart object that could have an agency on people s eha iou , p o oti g
encounters and physical proximity. The MeetMaker employs basic materials
and elements of digital fabrication, with an open source coding and the use
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Interrelations Between Human Agency and Object Agency within Co–Making Environments
of low–cost electronic components, such as Arduino boards, ultrasonic
sensors, thermal and sound probes, RFID readers, Bluetooth and Wi–Fi
shields, in order to connect all the pieces to the Internet network. The
aesthetic choice for the MeetMaker was to keep it akin with same visual
language of laser–cut plywood boxes, hosting and hiding all the elements
i side. The e o di g of o e e t e o es f o se so s i its e es , a d
othe se so s a d a tuato s a e positio ed a ou d its outh . The pu pose
of giving the smart object a facial character was to communicate instantly
that it is a a othe
e e of the Make spa e, ith the sole o je ti e of
promoting meetings and encounters between people. It is an object, but in
fa t, it gi es age
to a spa e, o e p e isel o e of the eeti g oo s .
Figure 2 Floor plan layout of the meeting room with four beacons, and the user
interface at the Twitter account.
The o ept of the eeti g oo
e o i g a e e is ade possi le
the ope i g of a T itte a ou t, hi h othe e e s ould follo
and use as an interface for communication with the MeetMaker. By placing
4 beacons throughout the meeting room (fig. 2), a set of algorithms could
calculate the parameters probed inside the space such as movement,
temperature, lighting, and noise, defining the actions and messages that
should happen via Twitter. Thereafter, the Meet Maker would send
messages, invites and reminders, informing people that there is something
active and interesting happening in the meeting room, tempting them to
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join and participate in. Other possible functions were the reminding of
specific meetings and the checking for absent members via the identification
of their access cards or Oyster Cards with RFID tags (fig. 3). As a result, the
absent member would also be noticed via the Twitter account. Future
functions englobe the direct acting into the environment, such as turning up
the heating or lowering the lights via Twitter messages.
Figure 3 RFID cards, such as Oyster Transport for London, could be used as
identification.
Twitter accounts can be perceived as non–human representations of
ourselves, the icons and figures of subscribers, spreading messages and
endorsing our texts and thoughts. In this sense, the cultural probe is a
tridimensional figuration of its own Twitter representation. Where does the
actual thi g eside? I the i o o t olle oa d, the ai ? I the
sensors and actuators? In the few lines of code and algorithms? The signals
sent via the Wi–Fi intranet? The physical representation is part of the whole,
as much as with any intangible instance. The non–human entity is formed by
an assembly of many other non–human entities, both figurative and non–
figurative, forming a chain of delegations all responsible for the construction
of its own agency (Latour, 1992).
Algorithms in their core are all about agency. They are made of a set of
instructions, in a logical order, that will await for a certain input of data, the
reading of an scene (in this cultural probe, mostly from sensors sending
electric signals to the microcontroller), and an output, in other words, an
a tio i this ultu al p o e it is a t eet se t to e e s, g oups o
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Interrelations Between Human Agency and Object Agency within Co–Making Environments
individuals). This nonhuman action may or may not lead to a subsequent
human action, such as motivating people to actually leave their desk and go
to the meeting room. Once more, there is an interrelation between human
agency and object agency, a negotiation that will affect behaviour. If the
person enters the meeting room, his or her presence will be noted or
perceived by the cultural probe, and the action will loop, from non–human
to human, and then to non–human again, establishing the endless and
interdependent cycle once more.
General research context
The growth of locations and importance of Makerspaces all over the
world gives the phenomenon a rising significance for investigation. Their
built environments are the physical stage where tangible and intangible
ingredients commingle and intertwine, representing the hybridisation
between bits and atoms, between virtual and physical arenas. The
hypothesis investigated is a consequence of the observations and
participatory research gathered from 18 sites across Europe. The main
hypothesis is that the digital qualities, attributes, and characteristics of
digital realms are being transferred and materialised into their physical built
environment (Saint Clair, 2014). Usually a hypothesis is not a requisite in
qualitative research or even desirable, however, it offered a pivotal way to
sharpen the focus of such a broad and tangled subject. The enquiry about
the hypothesis aimed to produce a conceptual framework that could further
be applied as a research instrument to the design, refit, or build of
Makerspaces and other types of Innovation Labs.
Located in central London, Makerversity is the primary case study for the
current research, and it is also the source of the 22 participants that agreed
to take part in the individual qualitative interviews and focus groups
concerning the smart object used as a cultural probe, presented in this
paper. Makerversity is an example of a facility that has chosen the
innovation support model instead of the facility model of Makerspaces
(Troxler, 2010), focusing more on supporting innovation and its stakeholder
ecology than just providing production facilities. Frequent events, talks,
symposiums, and a dedicated staff for events and community building are
shreds of evidence that they are more active than the average Makerspace
in seeking prospective members or people that could contribute to their
existing network. The projects developed there are not only about learning,
experimenting, or prototyping, but aimed mainly at a complete
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implementation process into the general market, making them viable,
scalable, and professional. The merging of services of a co–making facility
with the platforms of a co–working one, with the rental of a fixed desk and
meeting rooms, as well as an attentive curation of events, talks, and
coaching services for entrepreneurs and startups have indeed produced
dozens of successful outcomes.
The present conceptual framework maps patterns and congruencies by
examining the hybridisation of virtual and physical environments. By
categorising these aspects and concepts into the polarised groups of
intangible and tangible, the framework also helped to observe and
presuppose possible correlations and causalities between these virtual and
physical realms, which are the core constituents of the hypothesis being
investigated. These proposed interrelationships are shown in Figure 4,
where the red lines indicate the primary and direct correlations, whilst the
green line denotes the secondary ones. These connections and
interdependencies were discussed and co–created alongside in–depth
ualitati e i te ie s, i o de to e eal the espo de t s ie s a d
perceptions about these conjectures and concepts in the validation of the
suggested hypothesis.
Figure 4 Conceptual framework exploring correlations and causalities among
tangible and intangible attributes of digital and physical realms.
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Interrelations Between Human Agency and Object Agency within Co–Making Environments
Methodology
The general research methodology was based on case studies and
ethnographic methods, favouring the theory building practice throughout
preliminary participatory observations. This decision was taken given the
complexity of the interrelated components of the phenomena. It is
important to note the nature of the research theme: the workspaces of a
certain type of community that highly praise the act of making and changing
the world. Since the very first visit to the first Makerspace in Milan, in 2014,
it was clear that the research should seek to go beyond simply describing
and explaining, but actually aim to shape and improve the spaces being
observed. As a consequence, a participatory action research was the chosen
strategy.
For several reasons, mostly economic and political, a fully participatory
action programme was not feasible. However, the desire to bridge theory
and practice was a continuous concern and promise, openly shared with
every research participant. The use of conceptual cultural probes was
valuable for knowledge building, but also to guarantee participation and
engagement of the members of the research. By acting as an ordinary
maker, instead of an outsider researcher, with their same struggle to make
real things, it would prove helpful for collective collaboration and
community identification, interaction with key participants and forming
focus groups for debates, fruitful discussions and contextual analysis.
The general research has taped more than fifty in–depth audio/video
interviews. Concerning the smart object discussed in this paper, there were
22 participants. Data has been analysed with the help of the qualitative
software Maxqda. It offers the practical functionality of coding comments
and audio segments, helping to establish a hierarchical structure by the
organisation of codes and the subsequent design of conceptual maps.
Frequency could be also observed, however, due to the small size of the
population, it was not relevant for this paper.
Qualitative interviews
Even though still in the prototyping phase, the conceptual cultural probe
was praised among the participants, with a high–level of positive criticism
e eali g the e e s i te tio to u o e te h i al fla s a d f agilities
and to propose enhancements for future versions and prototypes. On the
other side, there was also an ongoing concern and debate about theoretical
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and ethical issues common to the Human–Computer Interaction (HCI)
discipline, when dealing with interrelations of the agency of humans and
non–humans entities. The participants also assumed an uncomfortable
position when they found themselves as the researched users instead of the
makers and producers.
As it common with other cultural probes addressing other concepts of
the f a e o k, pa ti ipa t s fi st ea tio s e ealed o e o e
ith
aesthetics and technical issues. The visual appearance and materials used
e e assu ed app op iate fo p otot pi g, ut too u fi ished fo futu e
implementation or commercial use. One participant stated that the object
looks childish and amateur. It should be sleek or hidden, while another
commented, it is nice that it has a face, as an individual, a member, but the
form is not enough to communicate its function or purpose of use. Some
interviewees discussed the concept of affordances, arguing that in the
interaction between the object and the users both would be agents as long
as all possible actions are clear to the user (Norman, 2013).
There was a frequent assumption that data was being generated
everywhere and every time. But, of course it was invisible and so any
attempt to make it visible would be valuable. It does not matter the
a u a of the o je t s et i s o the a ge of its fu tio alities.. as lo g as
it helps to get people a bit together, said one interviewee. In contrast, the
borderline and contradictions between the physical and the virtual became
evident when the discussions started to move away from the object itself to
the whole system and how it encompassed the space and its members. The
whole point of a physical community space is the human face to face
interaction… a e t e he e i gi g us a k to u h to the i tual o –
human world? , pointed out another participant. By giving the meeting
room a certain amount of agency, the participants were worried that it
would diminish the member s age , a o e ha a te isti of Make spa es.
They also assumed that this concern did not emerge often during their IoT
projects, as they distance themselves from the end–users. By becoming the
end–user, this shift in role made them much more aware and critical of the
s a t o je t s age
a d i flue e o thei o
eha iou .
The focus groups showed a growing consensus that IoT projects should
move away from metrics, interface efficiency and quantitative technical
optimisation, and embrace qualitative, experiential and contextual matters.
Designers and makers should think beyond the technological artefact if they
want to understand and define desirable behaviours, and therefore
embrace the complexity of relationships and systems within the interaction
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Interrelations Between Human Agency and Object Agency within Co–Making Environments
context of users, as some authors have defined as a third wave in HCI,
where culture, emotion and experience play pivotal roles (Bødker, 2006).
Participants were accepting of the fact that smart objects and smart spaces
may induce a state of passivity or influence their choices. However, the
overall conclusion was that they will always serve the agency of their users,
by enhancing human capacity as technology often does. As one interviewee
put it: we will soon become more and more used to non–human entities
helping us to be more human. It is paradoxical, but true.
Conclusion
The use of conceptual cultural probes throughout the ongoing research
has proved valuable in many aspects. Even though the population sampled
was small, it has shown that designers are neither comfortable being the
subject of research, nor at being put into the position of passive users. None
of the participants had previously participated in a focus group session, even
though they did recognise the value of interaction research in carrying out
their own practice and projects.
The common concern among the participants was that the level of object
agency may imply a reduction of human agency, and this is a matter that
warrants further investigation. IoT devices are pervasive and expanding at
an exponential rate, leaving little room for more in–depth debate about the
ethical responsibility of designers, users, and even the objects themselves,
not to mention the lack of a broader public debate about regulation policies.
As a global phenomenon, IoT and smart devices transcend borders,
frontiers, and national guidance. Participants in the research acknowledged
and understood that they are part of an expansive and expanding
constellation, and, by examining just a small proportion of this immense
universe – their relationship with their own meeting room – they were able
to envision how complex and unlimited any interaction can become when
connected to the global network. Attitudes were generally positive towards
the enquiry, attesting that HCI must continue to expand beyond
technological aspects, and embrace the aid of disciplines from humanities,
such as sociology and behavioural psychology.
In fact, the cultural probe needs other actors, humans, to achieve the
fully intended program of action, not just to enter the space and activate its
sensors, but to respond later to the call of action. Its success is hard to
ensure. It is the interrelations and symbiosis of both entities that makes the
desirable scene: in this case, more people meeting with more people. The
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full assembly should not be perceived as separate entities, detached or
discrete parts (Latour, 1992). Human and nonhumans were all part of this
small social ecosystem, a compact meeting room, that is certainly physical
but also manifests itself in the intangible digital space where its own
t eets a igate. The efo e, a o e a u ate app oa h is that the spa e
has also agency, encircling objects, furniture, signage, furnishing, people,
sensors, actuators, and algorithms. Space agency reassures that the social
and the technological aspects will never be living apart.
Acknowledgements
The ongoing research at Lab.I.R.Int, Department of Design, Politecnico di
Milano, has been partly funded by the Science Without Borders (CSF)
program. Data collection and interviews have been carried out by Ricardo
Saint–Clair, as part of a thesis for the PhD in Design at Politecnico di Milano.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Designing Digital Encounters and
their Agency on Users. A Case Study
Mauro CECONELLOa and Davide SPALLAZZO*a
a Politecnico
di Milano
This paper analyses the interactive exhibit Leonardo racconta Leonardo.
Milano, vita, natura (Leonardo Plays Leonardo. Milan, Life, Nature), an
installation located in the cloister of Palazzo delle Stelline, Milan, about
Leonardo da Vinci and his Milanese period. The installation allows visitors to
meet a life–sized simulated hologram of the Master who tells stories about
his life, the years he spent in Milan and his relationship with nature. The
project is set in the field of HCI, looking at the world of digital encounters and
interactive systems based on embodied interaction. We investigate if and
ho the desig e s hoices succeeded in achieving the stated aims and
persuading people to behave accordingly. Relying on user tests and direct
observation, we discuss how the interactive exhibit and the digital Leonardo
affe ted isito s eha iou , effe ti el capturing their attention and fostering
interaction. Furthermore, we examine how visitors perceived the digital
character and the gestures he, directly or indirectly, asked them to perform to
trigger actions.
Keywords: Digital encounter; design; embodied interaction
Introduction
This paper analyses and discusses Leonardo racconta Leonardo. Milano,
vita, natura (Leonardo Plays Leonardo. Milan, Life, Nature)1, an interactive
installation about Leonardo da Vinci and his Milanese period located in the
cloister of Palazzo delle Stelline in Milan. The building represents a unique
location for Leonardo da Vinci, as it stands in an area the Sforza family had
built around the complex of Santa Maria delle Grazie to host courtiers and
dignitaries in the immediate vicinity of Sforzesco castle. It is located in front
Corresponding author: Mauro Ceconello | e–mail: mauro.ceconello@polimi.it
http://www.stelline.it/it/la–fondazione/mostre/leonardo–racconta–leonardo–milano–vita–
natura [Accessed: February 21st, 2017].
*
1
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MAURO CECONELLO, DAVIDE SPALLAZZO
of Santa Maria delle Grazie, which hosts the renowned Last Supper and
close to the recently restored vineyard of the Renaissance Master, near Casa
degli Atellani.
The specificity of the location has been recently acknowledged thanks to
a joint effort by Fondazione Stelline, the Lombardy Region and the
Superintendence for Architectural and Landscape Heritage of Milan that
chose the building to host Hub Leonardo, a cultural centre for the promotion
of knowledge about Leonardo da Vinci and a multimedia hub designed to
highlight the genius loci, the spirit of the place where Leonardo lived and
worked. Leonardo Plays Leonardo is part of Hub Leonardo and aims to
introduce citizens and tourists to the world of the Master through three
digital holograms of a human–sized Leonardo da Vinci who welcomes
visitors and tell short stories dealing with (i) his Milanese period (ii) his life
and (iii) his relationship with nature.
This paper analyses the project from the specific point of view of how
the agency (Latour, 2007) of the digital character impacts visitors, namely
his ability to affect their behaviour, successfully capturing their attention
and fostering interaction. Digital characters are indeed unusual agents.
If we consider the four categories of agents classified by Kaptelinin and
Nardi (2009) – (1) natural or cultural things, (2) natural or cultural non–
human living beings, (3) human beings, (4) social entities – it would be quite
difficult to locate digital characters in only one of these categories. These
agents perform actions according to the will of their designers and
programmers, that is to say, o so eo e else s ehalf, thus ha a te izi g
their type of agency as delegated agency (Kaptelinin and Nardi, 2009) and
producing unintentional or unexpected effects beyond what the designers
had in mind. The authors (Kaptelinin and Nardi, 2009, p. 244) attribute these
forms of agency to cultural things , artefacts created by humans to produce
specific effects. This category of agents includes all works of art, industrial
design products or machines as well as digital interactive artefacts.
There is no question that digital characters are not human beings, but it
is also problematic to fully identify them as mere things. These kinds of
characters – especially when personifying real women/men and portrayed
as life–sized – resemble human beings in every way and appear to behave
accordingly. They mimic human beings, and the ambiguity and fascination
they trigger underlies a number of projects in the field of Cultural Heritage
that offer visitors encounters with digital characters as a means of providing
information and interpretive content in an engaging manner. Exploiting
renowned characters as privileged witnesses of historic periods, artistic
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Designing Digital Encounters and their Agency on Users. A Case Study
movements and important events is a common approach in the field of
cultural interpretation, whether the character is digital or a flesh–and–blood
actor.
To contextualise the project discussed here, it is worth presenting a brief
overview of the various solutions that have been adopted in the field, listed
below in order of the degree of realism they achieved. Specifically, we
outline three broad categories of ways anthropomorphic representation
have been employed, addressing digital representations in an inclusive
sense that encompasses both 2D/3D characters and real people portrayed in
videos: (i) digital narrators, (ii) digital appearances and (iii) real actors
portraying someone else.
The examples in the first category (i) employ digital characters as
witnesses and narrators and are not aimed at creating a sense of realism. An
example is the installation Bologna Story by Cineca located at Palazzo Pepoli
in Bologna. In this case, visitors are invited to sit in a virtual theatre and
watch a stereoscopic video that traces the story of the city under the
guidance of a 3D character, the Etruscan APO. The realism of the virtual
reconstruction of the city across the centuries is contrasted with the
cartoon–like representation of APO, who is designed to involve visitors in
the narration and provide entertainment.
The second category (ii) encompasses projects characterised by the
particular attention they pay to creating realistic settings and astonishing
visitors with the appearance of highly realistic historical characters.
Typically, these examples employ holograms and are based on tangible and
embodied interaction (Dourish, 2001; Hornecker and Buur, 2006). An
example is the installation located at Palazzo Ducale of Gubbio entitled An
audience with Federico (In udienza da Federico), which brings Federico da
Montefeltro back to life thanks to a professional actor and rear–projected
screens. The duke engages in dialogue with an angel in a dramatized 15–
minutes pièce, giving bystanders the impression of having these characters
before them in the flesh. Visitors cannot interact with the digital characters;
rather, the actors continuously perform their representation like ghosts
juxtaposed in the present.
At Venaria Reale, near Turin, human–sized digital courtiers, scullions,
cooks, ladies and gallants in period clothing appear when visitors walk past,
in the project Peopling the Palaces by Peter Greenaway. The projections
materialize in different rooms and locations, continuously stimulating
visitors interest and giving them the impression of being surrounded by a
baroque world. As in An audience with Federico, visitors to this exhibit
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MAURO CECONELLO, DAVIDE SPALLAZZO
occupy a passive role, receiving information that is provided in a film–like
fashion.
A similar approach is modelled by Studio Azzurro with Story Bearers, life–
sized holograms of ordinary people that walk on rear–projected screens
(Studio Azzurro, 2010; 2011). Visitors can stop the digital characters by
raising their hands and, once stopped, the characters tell their stories,
directly addressing the visitor who hailed them. The world of the digital
characters in Story Bearers responds to users; they can interact with the
system using a natural gesture and therefore move beyond the role of mere
passive consumers of multimedia content.
An even more natural interaction with digital characters can be found in
the New Dimensions in Testimony project aimed at allowing young students
to talk with holograms of Holocaust survivors. The first experimentation
provided a class of pupils with a hologram of a survivor sitting on a chair
who was capable of understanding questions about his life and answering
accordingly.
The third category (iii) achieves the highest degree of realism in that it
includes experiences based on the performance of real people, actors in the
flesh playing the role of historic figures. An example of this is provided by
the project Being Leonardo da Vinci. An impossible interview, an itinerant
theatre performance directed and interpreted by Massimiliano Finazzer
Flory that has been staged mainly in museums and cultural centres. During
the performance, the actor interprets the Italian Master, wearing period
clothes and answering approximately 70 questions about his life, activity
and work.
All the projects described above and included in the three categories
have in common the fact that they employ anthropomorphic digital
characters, interactive or not, as narrators or figures that help visitors to
comprehend cultural content. In addition to verbal communication, they
also exploit non–verbal registers, for instance by communicating through
facial expression, posture, body movement, gaze and so on.
What distinguishes these categories is the digital characters degree of
realism and how they trigger interaction. Bologna Story (i) and Being
Leonardo da Vinci (iii) have very different approaches to realism since the
first presents a cartoon–like 3D character and the second a real actor
performing on a stage; at the same time, however, they use the same
methods to engage visitors. Indeed, they place users in the role of passive
receivers of information, spectators of a film/theatre show with which they
cannot interact. For both the projects, the character s simulation, however
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Designing Digital Encounters and their Agency on Users. A Case Study
realistic it may be, serves the purpose of involving visitors in the story and
does not aim at astonishing or surprising. In contrast, the four projects in
the second category (ii) all seek to simulate highly realistic encounters with
digital characters, deliberately concealing the technological equipment in
question in order to increase the sense of wonder.
All of these examples engage visitors in fascinating narrative experiences
in which they meet digital historical figures or ordinary people, but they
differ in that they offer visitors different levels of interaction. The projects of
the first and third category as well as the first two projects of the second
category do not permit users to interact at all; viewers cannot produce an
effect on the digital system through their own actions. This impossibility to
act is underlined by the physical separation designers impose between the
digital characters and the users, who are cast as passive consumers of a
movie. The Story Bearers of Studio Azzurro and the survivor hologram, that
introduce interaction by means of natural input, namely gestures and
speech, are subject to different considerations. Being configured as
interactive systems, they act as cultural things (Kaptelinin and Nardi, 2009)
and, usually by implementing the intentions of human beings (designers and
programmers), they produce effects on human beings, in this case the
visitors who modify their behaviour according to the actions and re–actions
of the digital characters. Interactivity, together with realism, is therefore a
key–factor: by reacting to visitors actions and consequently modifying their
behaviour, the digital characters trigger a virtuous circle of action and
reaction that is at the basis of all human communication.
In this study, we understand the three interactive installations of
Leonardo Plays Leonardo to represent examples of cultural things ,
inherently persuasive design products that embed and embody the
arguments of the people who designed them (Redström, 2006). Whether or
not the designers managed to achieve their aims and persuade visitors to
behave accordingly is an open question and one we address here in this
paper. At the same time, we seek to understand if the digital character in
each case can move beyond the simple condition of interactive object and
be perceived by users as a sort of human being.
Methodology
The study presented here is grounded in quantitative and qualitative
data gleaned through diverse methods of inquiry.
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MAURO CECONELLO, DAVIDE SPALLAZZO
The first set of available data is the usage statistics provided by the
system, which records every interaction performed at each of the three
installations. The data collected to date cover 83 non–consecutive days of
usage and provide information about the date and time of the interaction,
the number of users, the number of videos watched and the language
selected.
In order to shed light on the statistical data and gain insights from users,
we also conducted interviews using the think–aloud protocol (Dorst and
Cross, 2001; Someren et al., 1994) with a consistent set of expert users.
Eight post–graduate students in Design, aged between 22 and 26 and
coming from six different countries – 3 Italian, 1 Chinese, 1 Turkish, 1
Bulgarian, 1 Greek and 1 Polish – were recorded while they interacted with
the system and then involved in an informal post–experience focus group.
The same sample of users also completed a questionnaire designed to verify
the consistency of the opinions they expressed in the interviews and focus
their attention on the experience of use and how much they enjoyed it.
Furthermore, direct observation of the aforementioned expert users as well
as casual visitors allowed us to gain useful insights into the relationship
between these people and the digital Leonardo.
Description of the system and how it is used
Three installations are the core of the interactive system of Leonardo
Plays Leonardo. Each installation is composed of two parts: a back–end
concealing the computer and video projector and a front–end structure
holding a 90 holographic screen together with the interaction and audio
equipment.
When entering the cloister of the building, visitors catch sight, at a
distance, of a man dressed in Renaissance–style clothing moving into and
out of the three screens. Every time he enters the stage, he wears a
different outfit and displays a different mood: sometimes he is thoughtful
and wearing luxurious clothes, at other times he appears wearing work
clothes and gives the impression of being very busy, still other times he
invites bystanders to come nearer. When visitors approach one of the
screens, Leonardo appears. He speaks Italian and asks the user to choose his
or her preferred subtitle language: visitors can choose Italian by raising their
right hands and English with their left. Once a language is selected, a first
video begins to play, chosen randomly by the system form among the five
contained in each installation. A brief introduction displays the title of the
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Designing Digital Encounters and their Agency on Users. A Case Study
piece, then Leonardo appears and talks for about two minutes, addressing
the bystanders directly. When a story ends, users can choose to listen to
another one – by raising their right hands – or to end the interaction – by
raising their left. All five of the videos use the same mechanics of interaction
and, once they have finished, Leonardo kindly bids the user goodbye and
begins moving in and out of the screen once again.
Figure 1 Users in front of the interactive installations.
Desig ers hoi es a d users per eptio s
Giving citizens and visitors the chance to enjoy a digital encounter with
Leonardo da Vinci was the main aim of this project, which drew inspiration
from the aforementioned examples and in particular those pertaining to the
second category. We borrowed from them the idea of using life–sized
characters, the mechanics of interaction based on bodily movements and
gestures, and the choice to feature human actors instead of virtual
characters. At the same time, the challenges we faced were different,
especially given that it was impossible to hide the technological apparatus
with the help of darkness as in the abovementioned projects. This choice
was precluded due to the location, in a cloister, and the resulting light
conditions: the perimeter of the corridors facing onto the inner garden with
its old magnolia tree is filled with windows, so there is significant amount of
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light at almost every hour of the day. We therefore chose to transform a
problem into an opportunity and create a very evident, high–tech and
industrial sort of portal that would suggest a timeless space in which visitors
could encounter Leonardo. Indeed, the edgy stainless steel structure,
greyish screen and clearly visible sensors were intended to create a marked
impression of detachment between the contemporary structure and the
historical character, dressed in Renaissance clothes.
Figure 2 The structures of the Leonardo Plays Leonardo installation: on the left, the
back–end wooden box; on the right, the stainless–steel frame with screen.
Three out of eight expert users expressed an opinion about the structure
during the think–aloud session. All of them expressed aesthetic appreciation
for the installation but two out of three would have preferred a structure
more in line with the historical ha a te . Fo e a ple, ‘ epo ts: The
f a e is too ough, i dust ial a d o te po a . I d ha ge the style, given
the histo i figu e . E ide tl users did not pick up on the idea we wanted to
evoke of a time portal or did not consider it relevant.
Instead, the eight expert users focused specifically on the digital
character, which was designed with the aim of capturing isito s atte tio
and making them feel as if they were face–to–face with Leonardo, in the
flesh. The choices we made in order to convey this intended sense of realism
were, first of all, to use an actor rather than a virtual character, secondly, to
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Designing Digital Encounters and their Agency on Users. A Case Study
project him life–sized and, finally, to have the actor direct his speech
towards the camera in order to maintain eye contact with viewers.
All the expert users reported having experienced a sense of having a real
person in front of them, addressing them directly; they particularly
appreciated the realism of the digital character. In the think–aloud session
‘ sa s It see s the ha a te is right i f o t of e hile ‘ states: The
interesting thing is that Leonardo seems to be a real person in front of me
and telling about his o ks .
At the same time, our intention that the character maintains eye contact
was prised by evaluators, who report a resulting sense of interaction and
i ti a . ‘ sa s that it s i e that the ha a te looks i my eyes while he
is telling the story. It seems to augment the interaction and the
i ol e e t . ‘ fo uses o e o the i ti a t igge ed the e e o ta t:
The eal size ha a te is ok, a d it see s he s talki g to ou i ti atel ,
with direct contact. I like the a to a d that it see s he s talki g o l to e .
These results are confirmed by the questionnaires the respondents filled
out following the experience. Indeed, they give the feeling of interacting
with a real person quite a high score (2 very high, 5 high and 1 average). The
informal focus group that followed the test session further confirmed this
impression even while adding an unexpected insight: every one of the users
was confused by Leonardo s appea a e. That is, they expected to see a
tired, old man with a white beard, as Leonardo is traditionally portrayed, not
an energetic man in his fifties with a short red beard, as we imagined he
probably appeared during his last period in Milan.
Another point worth addressing is how users perceived interaction with
the digital character. When designing the mechanics of interaction that
were to have characterized the system, we decided to employ a mix of
implicit and explicit interactions, both of which take advantage of the
human body as an input system. The first type of interaction occurs without
any intention on the part of users: they simply pass in front of the
installation and, in so doing, unwillingly trigger a reaction in the digital
system, namely the whimsical appearance of Leonardo inviting users to act.
This is an implicit interaction based on motion detection and aimed at
surprising visitors and giving them the impression that Leonardo was there
waiting for them.
The other kind of interaction is instead activated by deliberate gestures
on the part of users: they must raise their right or left hands and approach
the screen to choose the subtitles language (right hand for Italian and left
for English) and to make the stories continue (right hand) or stop (left hand).
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MAURO CECONELLO, DAVIDE SPALLAZZO
The first kind of interaction, the implicit one, was easily understood by
all the expert users, who were naturally drawn to approach the screen and
surprised when Leonardo appeared and immediately made contact with
them. Regarding this point, ‘ states: E te i g the o ido I see three
panels with a character moving. He attracts me. When I approach the screen
a so t of o ta t is esta lished a d Leo a do i ites e to e te his life .
The second kind of interaction, the explicit one based on hand gestures,
entails different considerations. All of the testers immediately understood
the mechanics of interaction and appreciated them, as they made clear in
the questionnaires as well. Indeed, the majority of expert users felt
confident using the system (5 high confidence, 3 very high confidence) and
they generally appreciated the use of the body to interact with it (4 neutral,
3 high, 1 very high), but four respondents complained that the degree of
interaction offered was limited.
During the process of designing the system, we actually decided to limit
users freedom of interaction in order to enhance the sense of having an
encounter with a real person and empower the narrative approach. Just as
would be the case with a real person, once Leonardo begins telling a story
he carries it through to the end, without being interrupted. Furthermore,
Leonardo – that is, the system – decides which story to tell, in order to
simulate the behaviour of a sentient character as much as possible. This
choice, and the motivations behind it, were perceived as limiting by expert
users, however. ‘ states It s i te esti g the odalit of reaching out a
hand to interact with the system, but it seems limiting the possibility of
choosing only the language and whether to o ti ue ith the sto o ot .
In other comments respondents go further, suggesting other forms of
i te a tio . ‘ ould ha e p efe ed to hoose the topi to ette i te a t.
It would be nice to have Leonardo asking questions and, by answering them,
to get othe topi s .
Mechanics of intera tio a d users
eha iour
The above comparison between the desig e s intentions a d use s
perceptions and understanding highlights both problem areas and strengths
in the system s ability to fully communicate its meaning and how it
functions. Nevertheless, in order to fully understand the agency of the
designed system on users we must assess the capacity of the interactive
installations to foster the correct behaviour.
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Designing Digital Encounters and their Agency on Users. A Case Study
Direct observation of the expert testers during the think–aloud sessions,
as well as observation of other casual visitors, showed that almost all of
them immediately understood how the system worked and behaved
accordingly. In particular, the mix of implicit and explicit interaction proved
to represent an effective means of engaging users gradually, as it is capable
of attracting their attention and then fostering interaction. The whimsical
and unexpected way Leonardo appears when user approach (implicit
interaction) worked well to surprise them and kindle their curiosity. During
direct observation, mainly in the first days of the exhibition, we noticed that
most people stopped and listened to Leonardo and some of them decided
to start interacting with the system. In other words, the system persuaded
users to behave as they were expected to, namely to be intrigued by the
digital character and to stop in front of it.
Once engaged in the interaction, most of the users followed the
instructions provided by the digital Leonardo and used their hands to launch
the narration. The presence of a person, albeit digital, who modelled the
gestures users were asked to perform turned out to be very effective in
avoiding incorrect actions and misunderstandings. These results are in line
with what emerged from the tests with expert users and the questionnaires,
as discussed in the previous section. Hence, from the point of view of
interaction itself the system proved to be efficient in persuading users to act
as we had foreseen: they were indeed attracted to the screens and did not
encounter any major problems in the interactions.
In terms of involving users in the interaction, however, the results were
not as satisfactory: specifically, the aim was to retain their attention and
convince them to listen to all five of the videos at each installation.
Quantitative data gleaned from the system logs show that the vast majority
of users listened to either one video or all five of the stories. Indeed, the
percentage distribution is: 46% 1 video, 4% 2 videos, 4% 3 videos, 2% 2
videos and 43% 5 videos. Therefore, the data highlight two very distinct
behaviours: on the one hand, there are users called by Leonardo to interact
but evidently not very interested in the stories or bored by them while, on
the other hand, there are visitors keen to listen to the digital character.
Direct observation as well as the test with expert users shed light on this
percentage distribution. Specifically, we noticed that many passers–by were
su p ised Leo a do s appea a e a d drawn to interact but, once the
story started, they immediately left: it is true that the three installations
were located in a passageway and most of the visitors were not there to
view the exhibit. Furthermore, the data show that a significant component
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of the interactions involving just one video were in English (about 25%),
which is not surprising since the language spoken by Leonardo is Italian. R4
comments that reading the subtitles prevents the viewer form looking the
character in the eye, and R6 adds that it would be nice to listen to Leonardo
in English. Hence, the design choice of maintaining a philological approach
may have hindered non–Italian users from listening to all five of the stories.
Comments by expert users, on the other hand, may clarify why the
majority of users listened to more than one video and a great many of them
all five of the sto ies. ‘ sa s that the sto ies a e ot too lo g, e jo a le
a d ot o i g a d ‘ adds: it s i e to liste to his sto ies ega di g
atu e… it s both dida ti a d e te tai i g . Othe o
e ts fo us o the
ability of the actor to retain ie e s attention and the quality of the
s e og aph . ‘ sa s that it s i e the a the a to i te p ets hat he s
reading or thinking or writing. I like his facial expressions and the scene
p ops . As a atte of fa t, the quality of the scripts and the professional
actor s ability to interpret the Master played an important role in keeping
visitors interested. Furthermore, comments highlighted a great appreciation
for Leo a do s ostu es: ‘ sa s that the ha a te speaks ell a d it s
i e that he ha ges lothes i the diffe e t sto ies a d ‘ adds I like the
ha ge of lothes. It lets e u de sta d that the setti g ha ged .
In an effort to summarise, we could argue that the mechanics of
interaction – designed as a mix of implicit and explicit interaction – proved
effi ie t i
odif i g use s eha iou in accordance with the desig e s ill
but that the digital character played a fundamental role in communicating
ho the s ste fu tio s a d etai i g ie e s a ti e interest.
Conclusions: is the digital character just an
interactive thing?
Recalling the four categories of agents proposed by Kaptelinin and Nardi
(2009) and the reasoning presented at the beginning of the article, the
interactive installations Leonardo Plays Leonardo plainly fall under the
category of cultural things . Characterized by delegated and conditional
agency , the a t o so eo e else s ehalf a d p odu e u i te tio al
effects. However, it remains difficult to fit the digital character completely
within the category of things and the results of our research seem to
corroborate the idea that such characters actually go beyond this category.
Indeed, evidence from our inquiry suggests that users considered the digital
Leonardo more than a simple cultural thing . During the tests with users we
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observed that testers constantly referred to Leonardo as a real person with
whom they were experiencing an authentic encounter. Furthermore, the
questionnaires confirm that most users had the impression that they were
interacting with a real person, standing before them in the flesh.
Another point worth noting is that most users immediately understood
how to interact with the system by imitating the gestures of the digital
Leonardo. This aspect may seem secondary but it is particularly relevant for
systems based on embodied interaction (Dourish, 2001), which are usually
rich in labels and other paratextual apparatuses intended to train users to
interact with the system and inform them how it functions.
Finally, during direct observation sessions we frequently identified
behaviours that are typical of in–person communication. During sessions
with a lot of background noise, several users brought their ears closer to
Leonardo s outh to hear better, a meaningless behaviour given that the
two stereo loudspeakers were very visible at the base of the system.
Furthermore, we observed that most users tended to maintain a distance
from the digital Leonardo that proxemics (Hall, 1990) would define as
personal – from 1 to 1.5 meters – and only drew nearer, to an intimate
distance, in order to interact with the system.
Despite these considerations, we cannot assert that digital characters
such as our Leonardo constitute something more than cultural things . We
can, however, remark that they tend to stimulate behaviours that go beyond
those fostered by common interactive systems, an aspect that deserves to
be taken into due account by designers in general and interaction designers
in particular.
References
Dorst, K. and Cross, N. (2001) Creativity in the Design Process: Co–evolution
of Problem–solution. Design Studies, 22 (5), 425–437.
Dourish, P. (2001) Where the Action Is: The Foundations of Embodied
Interaction. Cambridge: MIT Press.
Hall, E.T. (1990) The Hidden Dimension. New York: Anchor.
Hornecker, E. and Buur, J. (2006) Getting a Grip on Tangible Interaction: A
Framework on Physical Space and Social Interaction. In Grinter, R.
Rodden, T., Aoki, P., Cutrell, E., Jeffries, R. and Olson, G. (eds.),
Proceedings of the SIGCHI Conference on Human Factors in Computing
Systems. New York: ACM.
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Kaptelinin, V. and Nardi, B.A. (2009) Acting with Technology: Activity Theory
and Interaction Design. London: MIT Press.
Latour, B. (2007) Reassembling the Social: An Introduction to Actor–
Network–Theory. New York: Oxford University Press.
Redström, J. (2006) Persuasive Design: Fringes and Foundation. In
IJsselsteijn, W.A., Kort, Y.A.W., de Midden, C., Eggen, B. and Hoven, E. van
den (eds.), Persuasive Technology. Berlin: Springer.
Studio Azzurro (2010) Sensitive city. Milano: Scalpendi.
Studio Azzurro (2011) Studio Azzurro. Musei di narrazione. Ambienti,
percorsi interattivi e altri affreschi multimediali. Milano: Silvana
Editoriale.
Van Someren, M.W., Barnard, Y.F. and Sandberg, J.A.C. (1994) The Think
Aloud Method: A Practical Guide to Modelling Cognitive Processes.
London: Academic Press.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Artist as Science Communicator
Michelle KASPRZAK*a
a Madeira
Interactive Technologies Institute
Artists and designers working with scientists or science–related topics in
their work often work in ways which partially mirror the science
communicator. In this paper I demonstrate that artists working on long–term
investigative projects with science have a unique role to play which adds
more nuance to the overall 'straight' science communication offering. I
examine three case studies: Paper Moon, a multimedia installation by
designer Ilona Gaynor; The International Space Orchestra, an ongoing
performance project by designer Nelly Ben Hayoun; and Cloud Maker, an
experimental object by artist Karolina Sobecka. My paper will describe the
unusual merits of these three cases as science communication in addition to
their status as art objects, from my perspective of having worked closely with
both artists on the works as commissioning curator.
Keywords: Artist; science communication; publics; interdisciplinary; research
Introduction
When working with scientists or science–related topics in their work,
artists and designers can often mirror some of the aspects of the science
communicator role. While more traditional delivery mechanisms (public
radio, science in museums, etc.) form the basis of popular notions of science
communication, in this paper I wish to demonstrate how artists working on
long–term investigative projects with science have a unique role to play
which adds more nuance to the overall 'straight' science communication
offering. I examine three case studies: Paper Moon, a multimedia
installation by designer Ilona Gaynor; the International Space Orchestra, an
ongoing performance project by designer Nelly Ben Hayoun; and Cloud
Maker, an experimental object by artist Karolina Sobecka. The three case
studies I have chosen to analyze here collectively represent very recent work
*
Corresponding author: Michelle Kasprzak | e–mail: michelle.kasprzak@m–iti.org
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MICHELLE KASPRZAK
(completed within the past 5 years), and different approaches in terms of
medium and presentation (performance, object–based, and
installation/online). This paper will describe the merits of these three cases
as science communication in addition to their merits as art objects. In
addition, our contemporary technological age informs the process of
creating and displaying these works. To fully disclose my role, this paper will
be informed by my perspective of having worked closely with these three
artists on the works as commissioning curator. The position of being present
and having varying levels of interaction with artists from the genesis of a
project onward is a common methodology of new media art curating: the
role of the new media art curator is flexible and mutable, and is
...constantly questioned – they commission or produce and contribute; they
shape the artwork during its production process, rather than creating
context for completed works (Diamond, 2008). The context for the
completed works, rather, is shaped partially by the many non–gallery
contexts in which the public will encounter them: public performances (in
the case of Ben Hayoun), encountering the object in public space (Sobecka),
and online (Gaynor). When the gallery is no longer the only assumed context
for a work, and when artists work in collaborative teams (with curators,
scientists, designers, and others), art–science works can be indistinguishable
from science experiments or works of science communication to the public.
Interactions between art and science
The interaction between art and science requires some context. Art and
science co–existing peacefully as disciplines is difficult, and in 1959 C.P.
Snow gave his famous lecture, The Two Cultures, talking about the divisions
and conflicts. Snow says:
This cultural divide between art and science is there for two reasons.
One is our fanatical belief in educational specialisation. The other is
our tendency to let our social forms crystallise. This tendency appears
to get stronger, not weaker, the more we iron out economic
inequalities: and this is specially true in education. It means that once
anything like a cultural divide gets established, all the social forces
operate to make it not less rigid, but more so (Snow, 1959).
Despite this difficulty, and what Snow called the frozen smile across the
gulf (Snow, 1959) artists and scientists work together anyway. From the
collaborations with Bell Labs in the sixties, to the artist in residence
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Artist as Science Communicator
programme at Xerox PARC active in the nineties, links between science,
innovation, and creativity have long been established. (Shanken, 2005)
Today, artists are science autodidacts, working with scientists directly, or
engaging with science in their artistic research, also outside of formal
residency programs. Of course, there are pitfalls even when parties initiate
and enter into a collaboration willingly. As playwright Stella Duffy recently
said at a conference: When SciArt goes wrong, ...the art is used to make the
science palatable, the s ie e is used to ake the a t o e t (Albert,
2016). Duffy refers to the phenomenon of scientists looking to engage with
artists superficially to make pretty visualizations of their results, and artists
propping up an otherwise conceptually–lazy piece with a bit of armchair
science. Duff s point of view is corroborated by observations from artist,
producer, and curator Sara Diamond who remarked that artists can misuse
or misunderstand science and that scientists can yearn for artists to be
illustrative (Diamond, 2008). Even when art or design is employed to
straightforwardly communicate scientific results, due to lack of
communication between artist and scientist it can be that representations
repeatedly fail to communicate understanding or address obvious questions
about the underlying data (Frankel and Reid, 2008). In extreme cases, an
artist seeking to faithfully represent scientific data makes an aesthetic
decision that changes the interpretation, or that in effect is redesigning the
experiment , causing unexpected science to result. (Frankel and Reid,
2008).
Not only are there immense difficulties in bridging the two cultures at all,
things are complicated by financial considerations. In her 2002 essay for the
journal Public Understanding of Science, Siân Ede notes that ...a good way
of attracting the interest and time (or even money) of science organizations
and scientists is to emphasize the value of art in promoting the public
understanding of science... (Ede, 2002) Ede highlights how funding, even
when tied to conditions outside of artistic concerns, can become an
attractive lure, as professionals are drawn to remunerative work.
For the people doing the work and research, the lines between the two
cultures are often muddied and complex. In his seminal book, Information
Arts, Stephen Wilson notes that there are several points of divergence
between art and science ( evocative versus exploratory ), but that there are
also common properties:
Both value the careful observation of their environments to gather
information through the senses.
Both value creativity.
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MICHELLE KASPRZAK
Both propose to introduce change, innovation, or improvement over
what exists.
Both use abstract models to understand the world.
Both aspire to create works that have universal relevance (Wilson,
2002).
In another example, artist Angelo Vermeulen has a background in
science and his practice is genuinely hybrid. He says: ...depending on the
moment I'm operating more like a designer, an artist, or a scientist, and it's
never pure. It's not that on occasions I'm only a scientist, and on others only
an artist. It's a continuous movement of focus within a mixed field of
specialties (Kasprzak, 2013a). The kind of hybrid identity described by
Vermeulen is also commonly observed of practitioners associated with the
growing field known as artistic research. This field has developed in
prominence in the past decade with the emergence of several practice–
based PhD programmes, wherein artistic research and practice is submitted
alongside or in lieu of a written thesis. For several years there has been a
Master's programme in Artistic Research at the Royal Academy of Art The
Hague (KABK), the Netherlands. As part of the promotional material for the
programme, the phenomenon of artist–as–researcher is described in this
way:
The methodologies artistic research entails are as diverse as artistic
practice itself. [...] inter–pe so al dialogue, eadi g a tists
iti gs,
critical texts and academic essays, gathering aural, visual and physical
materials, forming image–based, textual, musical and sound archives,
watching and making films, doing interviews, visiting exhibitions,
attending performances and carrying out collaborative experiments
with people in other fields (KABK, 2016).
Julian Klein, Director of the Berlin–based Institute for Artistic Research,
goes into a level of detail on this definition which is beneficial to read
alongside the statement by the KABK:
Against this background the phrase art as research seems to be not
quite accurate, because it is not the art, which evolves into research
somehow. What exists, however, is research that becomes artistic –
so it should be rather named Research as Art , with the central
question: When is Research Art? (Klein, 2010).
In summary: art and science have been portrayed as at odds with each
other, and there are difficulties in engagement, but the creation–as–artistic–
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Artist as Science Communicator
research turn is only growing. Specifically looking at art–science
collaborations, what does this mean for communicating that research in
public? As Julian Klein asks, when is research art? Examining motivations to
produce this type of artwork can also inform an analysis of how the outputs
can be communicated. Siân Ede defined 4 reasons why artists would work in
a scientific context or with a scientist:
1. The challenge of materials;
2. Fascination with scientific paradigms;
3. Assist with scientific investigation;
4. Engage in a complex way with ethics, politics of science (Ede, 2002).
I espo ded to Ede s list ith
o list of ualities, a o e of hi h
makes art–science projects also a form of communicating research to a
public as a type of science communication:
1. That there are novel findings to present;
2. That the artist provides a compelling narrative which imparts scientific
information or histories;
3. That the art provokes science–related questions in the public.
These three qualities are key, since not every art–science project
presents specific narratives or questions, or works with novel subjects – for
example, works which exist as abstract representations of scientific data. To
support this list of qualities, I will now outline three projects which
exemplify these properties and demonstrate how they fulfill their role as
science communication projects as well as artistic projects. Firstly, I will
examine art which promotes science communication by provoking science–
related questions in the audience, in this case through the creation of an
object which can be encountered by chance in public as well as viewed in an
exhibition context at a gallery space.
Case studies
Cloud Maker
Cloud Maker, which was commissioned from artist Karolina Sobecka in
2012 as a response to the emerging philosophical fields of object oriented
ontology and speculative realism, was designed to reflect on our
relationship to the environment as society applies intense scrutiny to
climate change. As Sobecka describes it in an interview I conducted with her
over e–mail:
Cloud Maker is a personal device for weather modification. It
consists of cloud–making gear sent up into the atmosphere in a
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MICHELLE KASPRZAK
weather–balloon payload. As it reaches specific altitudes it disperses
Cloud Condensation Nuclei (CCN), heat and water vapour. Moisture
in the air condenses into cloud droplets around the CCN, forming into
small clouds. This method is inspired by a geo–engineering technique
proposed to create brighter, more reflective clouds which shield
ea th f o su s adiatio , a d thus pa tl ou te a t the li ate
change (Kasprzak, 2013b).
When discussing this piece with her, Sobecka also likened trying to make
a tiny cloud in the atmosphere as a miniscule gesture, a bit like trying to
make a wave in the ocean. Making a cloud is an absurdity especially when
we consider that clouds are temporary local manifestations of what we
globally call the hyper–object of the climate (Kasprzak, 2013b).
Figure 1 Installation view of Cloud Maker, Speculative Realities exhibition curated by
Michelle Kasprzak. Image courtesy Karolina Sobecka.
Sobecka goes on to say: The Cloud Maker is focused on human
understanding of atu e a d ou pla e i it, o as Ti oth Mo to ould
put it, on developing our ecological awareness. It centres on engaging
people in endeavours and conversations that might seem borderline absurd
a d thus e eali g of pa ti ula s of o e s a tio s i the world (Kasprzak,
2013b). Sobecka also carefully documents each launch of the device, and
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Artist as Science Communicator
retrieving it from where it has landed. She has had several interesting
encounters with people when she tracks the device and attempts to retrieve
it – she has no control, ultimately, on where the balloon will land.
Figure 2 Installation view of Cloud Maker, Speculative Realities exhibition
curated by Michelle Kasprzak. Image courtesy Karolina Sobecka.
In one instance Sobecka's device landed in someone's backyard and the
highly–suspicious property owner insisted that Sobecka be cleared by the
local police before she was allowed to collect her device. She states:
Interesting conversations ensued, with the police, the property owner, and
the local tree service, bringing up such issues as legality of cloud–making,
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MICHELLE KASPRZAK
social and personal responsibility, privacy, and lawful enforcement of
environmental protection (Kasprzak, 2013b). Records of these
conversations, still images and video, and other artefacts all become part of
the final exhibition of the work, along with the cloud–making device itself
(figg. 1 and 2). By presenting the work in this way, the audience is provoked
to consider not just the technical aspects of cloud–making, but the wider
implications of this potential practice environmentally and socially.
Figure 3 International Space Orchestra mission patch by Protoplot. Image courtesy
Nelly Ben Hayoun Studio.
International Space Orchestra
Next, I will examine how science communication is promoted by
providing a compelling narrative which imparts scientific information or
histories in the case of Nelly Ben Hayoun's International Space Orchestra. In
2012, commissioned by the California–based ZERO1 Festival, Nelly Ben
Hayoun developed the International Space Orchestra (figg. 3 and 4), an
amateur orchestra composed of roughly 50 scientists from NASA Ames
Research Center and other Californian space science institutes. Their first
performance, Ground Control: An Opera in Outer Space, re–enacts the first
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minutes of Neil A st o g s la di g o the Moo a d is dedi ated to the
memory of lost astronauts.
Figure 4 International Space Orchestra rehearsing in front of the NASA Ames wind
tunnel. Image courtesy Nelly Ben Hayoun Studio.
One aim of the International Space Orchestra (ISO) is to educate the
oade pu li a out NASA s issio s a d NASA's o t i utio s to ide
Silicon Valley culture, while engaging NASA Ames staff in a unique project
that conveys their work in an accessible way. This is a straightforward aim,
however from the start of the ISO project, an extra layer of complexity was
involved: the project had to fit within existing NASA structures for outreach
and but not compete with these internal forces. Therefore, Ben Hayoun had
to consider novel ways in which her project could bring additional cultural
capital to NASA Ames and how that could be displayed publicly: to give one
example, images from the International Space Station showing the ISO
compact disc in zero gravity are now displayed in Ames' visitor center (Ben
Hayoun, 2016). In a paper delivered at the International Astronautical
Congress in 2016, Ben Hayoun also details the numerous issues faced by
NASA's presentation of itself to the public, including a strategy of simply
providing beautiful images from outer space, but Ben Hayoun noted that
these strategies were not robust enough to advance NASA's public image
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MICHELLE KASPRZAK
without something more substantial in terms of a communications and PR
strategy to support these images (Ben Hayoun, 2016).
The ISO took the idea of quality content ( beautiful images or something
else) a step further than just having a PR strategy. Ben Hayoun discovered
the power of taking a certain tone which was able to frankly address human
struggle and fallibility. Approaching human frailty directly in a scientific
narrative allows empathy to develop between the public and NASA
scientists: ...human failures and inherent risks, might, in turn, trigger
empathy from members of the public. Empathy is a powerful cue, since it
facilitates the articulation of a cultural consciousness and a sense of
common belonging (Ben Hayoun, 2016).
Another part of Ben Hayoun's strategy to humanize and communicate
the work of NASA was to subvert the notion of who a scientist is, and what
they do. She discovered that the scientists at NASA Ames Research Center
were already musically talented, though this wasn't widely exploited or
advertised: they were simply playing informally in after–hours bluegrass and
jazz groups. Ben Hayoun wished, as part of the many aims of the ISO, to
highlight that these top scientific thinkers were also artistically creative, and
that the space exploration projects developed by NASA were also cultural
moments in their own right – moments to be celebrated, memorialized, re–
lived and turned into bombastic musical performances (Ben Hayoun, 2016).
In her own PR and communication about the project, Ben Hayoun also
explicitly positions the ISO as vehicle for the public to re–imagine science:
...a call to imagine and disrupt future human relations to science – to adapt
science to our creative needs (Ben Hayoun, 2012).
The ISO is still playing, and in 2016 played the Hollywood Bowl as an
opening act for Icelandic rock group Sigur Rós. The music of the ISO was also
delivered to the International Space Station by Italian astronaut Samantha
Cristoforetti, and returned to Earth in a Soyuz capsule (fig. 5). Another ISO
recording still orbits the earth aboard a Japanese satellite (Ben Hayoun,
2012).
The ISO has been positioned by Ben Hayoun as an ongoing project, one
which will continue to tour, orbit Earth, and contribute to an imaginary
about space science for the general public. The performances also
transitioned from being presented by an art institution (ZERO1 Festival) to
conventional rock concert contexts, and moreover claiming a representation
of the performance in outer space itself through transporting the CD
recording to the International Space Station. These multiple contexts and
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Artist as Science Communicator
manifestations of the ISO project provide numerous entry points for the
public, both in terms of content and project visibility.
Figure 5 The ISO recording floating in the International Space Station with Italian
astronaut Samantha Cristoforetti. Image courtesy Nelly Ben Hayoun Studio.
Paper Moon
Promoting science communication by conveying novel information is
another way in which artworks can function as science communication. In
an artwork commissioned in 2013, Paper Moon, Ilona Gaynor (in
collaboration with graphic designer Craig Sinnamon) addressed the tangle of
legal, economic, and political actions which we generate on Earth and
project onto the possible property and territory of the cosmos. Or as Gaynor
puts it: On paper, in various offices across Earth, the galaxy has become a
wild west of marked territory, land grabbing and fortune hunting (Gaynor,
2013).
The piece is a library of objects displayed in a museum–style installation
(fig. 6), inviting visitors to challenge contemporary romanticised, sci–fi
visions of space and begin to question the problematic emergence of
monetizing and legalizing outer space. Gaynor notes in her artist statement
about the piece: Co
o La that is to sa Ea th s o
o la has o
legal defi itio fo hat Oute Spa e a tuall ea s, hat it is, a d he e
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MICHELLE KASPRZAK
it is. The problem we face with such literal unmarked territory; is the
e e ge t field of Spa e La , a h idised la uilt f o a a i g
spectrum of pre–dated policy, speculation and foresight (Gaynor 2013).
Figure 6 Installation view, Paper Moon. Image courtesy Ilona Gaynor.
Through the various objects on the tables, visitors can investigate several
current and prospective investment plots, plans and economic contingency
strategies that focus on territories being cultivated, won, lost and
considered by various entities around the world. Lists of companies which
have speculatively purchased (most certainly illegally) real estate on the
moon sits next to a custom made cake, depicting the Earth as having a core
of gold, which if we could extract would be so valuable as to totally disrupt
our global economy (fig. 7).
Drawing from historical archives, news reports, scientific papers and
legal texts the work is presented as a cluster of texts, maps, and small
objects which coordinate various opposing plans for the realm beyond
Earth. Some objects are oblique, dark statements: a standard office printer
rendered useless and mute by being covered in flocking fibers, for example
(fig. 8). A text of a speech for the American President to use when there is
human loss of life in space is pinned to the table. By browsing the objects
which both reflect the past achievements and possible futures of outer
space monetization and conquest, exhibition visitors are able to formulate
their own perspective of what the worth and value of space exploration as a
scientific activity is. By viewing the objects in the installation or perusing the
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Artist as Science Communicator
images of the pieces online, it becomes clear that the future of this
exploitation of space is no longer beholden to romantic nation–state
narratives, but will be a money–driven land grab and mining expedition for
rare earths and metals by corporate actors.
Figure 7 Installation detail, Paper Moon. Image courtesy Ilona Gaynor.
Figure 8 Installation detail, Paper Moon. Image courtesy Ilona Gaynor.
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MICHELLE KASPRZAK
Conclusion
These three projects each communicate something very different about
the potentials, imaginaries, and realities of science to viewers. Each piece
also stands as a compelling art object or experience. This paper analyzed
three artworks which represented different media (object, performance,
installation) and different possible reception contexts (public space,
performance venue, gallery or online) and which were developed in the past
five years to illustrate the many different methodologies which art–science
projects can employ to communicate scientific information to the public.
I introduced three criteria for examining art–science projects and
determining if they also could serve an additional function as science
communication projects. Each of these projects presented here represented
a different criterion: the novel findings in the emergent field of space law
presented by Ilona Gaynor's Paper Moon; the compelling narrative
introduced by Nelly Ben Hayoun's International Space Orchestra; and the
science–related questions which could be provoked in the public by
discovering one of Karolina Sobecka's Cloud Maker devices, after drifting
into their backyard.
In which possible ways could artists and designers further embed
scientific information and narratives within publics? There are clearly many
more possibilities for this in future, especially as the creation–as–artistic–
research turn cements its influence. Though we have moved far beyond the
era of C.P. Snow and the frozen smile between arts and science, significant
hurdles remain in terms of imbalances created by funding (Ede, 2002) and
communication between artists and scientists being an issue (Frankel and
Reid, 2008). Despite these difficulties, presenting scientific information
through the prism of artistic research remains a compelling method for
artists to synthesize current scientific findings, reiterate major scientific
events, or develop a scientific imaginary, and for the public to not just grasp
the facts, but appreciate the beauty and empathize with scientists (Ben
Hayoun, 2016).
Acknowledgements
Acknowledgement to ARDITI – Agência Regional para o
Desenvolvimento e Tecnologia under the scope of the Project M1420–09–
5369–000001 – PhD Studentship.
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References
Albert, S. (2016) When SciArt Goes Wrong, Says @Stellduffy: The Art is Used
to Make The Science Palatable, the Science is Used to Make the Art
Correct . [Online] https://twitter.com/saul/status/799285343501619200
[Accessed: December 1st, 2016].
Ben Hayoun, N. (2012) The International Space Orchestra | Nelly Ben
Hayoun. [Online] http://nellyben.com/projects/the–international–space–
orchestra/ [Accessed: December 1st, 2016].
Ben Hayoun, N. (2016) The Need for a Catharsis Into the Space Programme.
Utilizing the Greek T aged s Coe si e S ste s I to Spa e Edu atio a d
Outreach. In International Astronautical Congress Proceedings.
Diamond, S. (2008) Participation, Flow, Redistribution of Authorship. In Paul,
C. (ed.), New Media in the White Cube and Beyond. Berkeley: University
of California Press.
Ede, S. (2002) Science and the Contemporary Visual Arts. Public
Understanding of Science, 11 (1), 65–78.
Frankel, F. and Reid, R. (2008) Big data: Distilling meaning from data. Nature,
455 (7209), 30.
Gaynor, I. (2013) Paper Moon. [Online]
http://www.ilonagaynor.co.uk/Paper_Moon/ [Accessed: December 1st,
2016].
KABK (2016) Master Artistic Research (M.Mus). [Online]
http://www.kabk.nl/pageEN.php?id=0059 [Accessed: December 1st,
2016].
Kasprzak. M. (ed.) (2013a) Blowup Reader: Outer Space as Extreme Scenario.
Rotterdam: V2_ Publishing.
Kasprzak, M. (ed.) (2013b) Blowup Reader: Speculative Realities. Rotterdam:
V2_ Publishing.
Klein, J. (2010) What is Artistic Research? Research Catalogue. [Online]
https://www.researchcatalogue.net/view/15292/15293/0/0 [Accessed:
December 1st, 2016].
Shanken, E.A. (2005) Artists in Industry and the Academy: Collaborative
Research, Interdisciplinary Scholarship and the Creation and
Interpretation of Hybrid Forms. Leonardo, 38 (5), 415–418.
Snow, C.P. (1959) The Two Cultures and The Scientific Revolution. New York:
Cambridge University Press.
Wilson, S. (2002) Information Arts: Intersections of Art, Science, and
Technology. Cambridge: MIT Press.
605
606
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
The Flow and Use of Knowledge in
Networks of Electric Mobility: A Theoretical
Development
Nuno BOAVIDA*a
a Universidade
Nova de Lisboa
The paper discusses the main drivers of the flow and use of knowledge in
decision networks of sustainable electric mobility. Electric mobility can have a
significant impact in a transition to a more sustainable mobility system. There
are reasons to believe that this transition can be knowledge–dependent.
Examples suggest that the use of bits and concealed tacit knowledge in
decision networks are significantly relevant to this transition. Literature
shows that transfers of tacit knowledge occur in networks with developed
individual social capital and are conditioned by earlier personal interactions.
Social capital can provide centrality and power to actors in networks. It can
be enhanced by developing trust and displaying and/or implying possession
of knowledge relevant for present or future action. Tacit knowledge in
technology innovation decisions, in particular, is thought to be significantly
valued, because innovation is permeated by strong elements of uncertainty
and complexity that drive actors to seek for non–explicit forms of knowledge
in networks of near–peers. The paper concludes that the urge for knowledge
in situations where not much can be found may drive decision–makers to over
rely on partial and partisan knowledge during decision–making. The paper
ends with a discussion about the need for more research concerning
knowledge in emergent decision networks of electric mobility.
Keywords: Electric vehicles; knowledge management; sustainable mobility;
decision networks; technology assessment
Introduction
The conclusions of the 2015 Climate Conference in Paris reinforced the
notion that sustainable mobility strategies are important to foster low–
*
Corresponding author: Nuno Boavida | e–mail: nuno.boavida@campus.fct.unl.pt
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NUNO BOAVIDA
carbon policies, improve energy efficiency and mitigate anthropogenic
climate change. The uptake of electric propulsion engines is an essential part
of a transition to a more sustainable mobility system. It has been pointed
out, o eo e , that te h ologi al i hes of g ee p opulsion technology
are potentially better placed to foster a low–carbon transition in transport
systems (Geels, 2012). Dijk, Orsato, and Kemp have even argued that
electric mobility has now crossed a critical threshold in this transition – not
least as it benefits from high oil prices, carbon constraints and rise of
organised car sharing and intermodality (Dijk, Orsato, and Kemp, 2012).
There are reasons to believe that contributions to an electric mobility
transition are knowledge–dependent. In a famously failed strategy from
1973, for example, Electricité de France predicted the end of the internal
combustion engine due to improvements in electrochemical generators
(Callon, 1986). To support their narrative, the engineers included knowledge
related to electrons, hydrogen fuel cells and zinc/air accumulators, but
pu posefull ig o ed othe k o ledge su h as atal sts, o pa ies self–
interests and customer preferences. Thus, engineers in fact drew on
selective bits of knowledge to support their case for electric vehicles.
This paper argues that a focus on the flow and use of knowledge in
networks is needed to support a transition to electric mobility. It
investigates the literature of how and why knowledge is used in decisions,
and discusses the nature of decision–making in technology innovation to
understand implications for decision makers and other epistemological
actors. The paper first presents the main literature on centrality of
knowledge in decision making, and describes an operational frame of types
of knowledge. It discusses how knowledge intermediators involved in
networks of technology innovation can instrumentally use knowledge to
empower themselves or their agendas. In the second part, the paper
elaborates on the relevance of uncertainty and complexity to understand
the importance of tacit knowledge to decision makers. Finally, the paper
discusses the main implications to future research of using a focus on
knowledge flows and use in these networks.
Knowledge in decisions of electric mobility
The recognition of the centrality of knowledge in decision–making has
led researchers to reflect upon how selective knowledge reaches and
influences policymakers and other stakeholders. It is known that the
selective use of knowledge during decision–making processes can empower
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The Flow and Use of Knowledge in Networks of Electric Mobility
some policy actors over others, establish the agendas, frame the problem,
become part of the mythologies that shape public life and set the terms for
negotiation and public discourse (Innes, 1990; Ivory, 2013). Many authors
underlined the need for more research to determine the processes by which
knowledge is in fact reaching, being influential or being excluded from
decision–making (Stoker and Evans, 2016; Weiss, 1999; Miller, 2005).
Previous works about the role of knowledge in decisions of electric
mobility have typically studied the use of explicit forms of knowledge (
(Boavida, 2015; Gudmundsson and Sørensen, 2013; Sébastien and Bauler,
2013). However, these works did not account for the influence of other
forms of knowledge in these decision processes. Harry Collins defined tacit
knowledge as that which cannot be or has not been made explicit. He
subdivided tacit knowledge into three different types: relational knowledge
when it is dependent of the relations between people and arising out of
social interaction; somatic knowledge when it is inscribed in the brain and
body; and collective knowledge when it is a property of society rather than
the individual (Collins, 2010). In some cases of technology innovation,
relational knowledge can be more influential to decision–making than any
other form of knowledge. For example, Nissan managers provided
concealed relational knowledge to Portuguese governmental members,
about the timings to launch the electric vehicle Nissan Leaf in the market
and its specifications and needs. The power of these memes of concealed
relational knowledge was so significant that it pushed the decision–making
process towards an investment decision in charging posts for electric
vehicles as soon as 2012. This knowledge bound the governmental decision
to invest in chargers across the country, and even led government to neglect
existent explicit knowledge (Boavida, 2015). Decisions based on partial bits
of knowledge can be a significant risk and, in effect, even today the chargers
are underused. Presently, we know that the use of tacit knowledge in some
decisions of automotive companies has influenced electric mobility
t a sitio . Fo e a ple, Tesla s de isio to i stall supe ha ge s i No a
ahead of demand is having a significant effect in the transition to
sustainable mobility (Figenbaum, Assum, and Kolbenstvedt, 2015). What we
still need to understand is the exact mechanism by which tacit knowledge
can play a constructive role in this type of decisions.
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Tacit knowledge in innovation networks
We know that the transfer of tacit knowledge occurs in networks with a
developed individual social capital, normally through intimate personal
interactions (Inkpen and Tsang, 2005). Hence, the use of tacit knowledge
and, eventually, the final decision are conditioned by earlier interactions
related to the creation and maintenance of network connections and
relationships. Earlier interactions can include acquaintances, chats,
negotiations, intrigues, calculations and persuasion acts. Through these
interactions actors may gather recognition of social and capital, which
grants them, at least temporarily, the authority to speak or act on behalf of
another actor or force (Callon and Latour, 1981). Thus, the transfer of tacit
knowledge is dependent of the personal interactions where recognition (or
translation) of individual social capital occurs.
Another way to enhance social capital is by generating trust in the
network (Nooteboom, 2007). Network members make inferences about
trustworthiness based on the history of interaction with a partner and
further draw on third parties to inform their trust judgments (Giest, 2017).
According to the author, trust is a key element of networks because it forms
a basis for relationships and provides the condition for cooperation and
higher performance to occur. In innovation networks, trust is particularly
important due to the nature of innovation efforts, with potentially high
investments and long–term research efforts (Giest, 2017). Furthermore,
there are two types of trust that worth mentioning in this context: there can
be trust in (technical and cognitive) competence when one has a
psychological state, belief or attitude towards another known individual (or
institution) to fulfil expectations and its intentions to do the best of his/her
competence; there is also trust in intentions when there is a belief about the
will to act properly with attention, commitment and benevolence
(Nooteboom, 2006). Both types of trust may be used to generate social
capital and thus facilitate transfer of tacit knowledge.
More importantly, individual social capital in networks can be enhanced
by display and/or implying possession of knowledge relevant for present or
future action. These actions can occur using knowledge that already exists
and/or that can be later created, as well as with contributions to its flow in
the network and/or in the future decision–network. Innovation related
networks, for example, rely on knowledge exchange for the ability to come
up with new ideas and products (Giest, 2017). In these cases, knowledge
becomes a valuable commodity to exchange among network members.
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The Flow and Use of Knowledge in Networks of Electric Mobility
Thus, k o ledge a e ha e e t alit a d po e to k o ledgea le
intermediaries in decision networks.
The valorisation of tacit knowledge specifically in technology innovation
networks is related to two other fundamental characteristics of innovation:
uncertainty and complexity. Technology innovation is frequently associated
with uncertainty because different people, and different organizations, will
disagree as to where to place their R&D chips, and on when to make their
bets (Nelson and Winter, 1977, p. 47). Uncertainty motivates an individual
to seek information, although it is often sought from near–peers, especially
information about their subjective evaluations of the innovation (Rogers,
2003, p. xix). Importantly, this exchange of perceptions about a new idea
occurs through a convergence process involving interpersonal networks
(Rogers, 2003). There are various types of uncertainty associated with the
innovation process, although technological, market and regulatory
uncertainties have an established status (Jalonen and Lehtonen, 2011;
Sainio, Ritala, and Hurmelinna–Laukkanen, 2012). But more can be
identified. For example, Carbonell and Rodríguez–Escudero (2009)
considered only two aspects of uncertainty: technology novelty and
technological turbulence. In a study on innovation in biomass gasification
projects in the Netherlands, Meijer, Hekkert, and Koppenjan (2007) argued
that technological, political and resource uncertainty are the most dominant
sources of perceived uncertainty influencing entrepreneurial decision–
making related to emerging renewable energy technology.
Furthermore, complexity in technology innovation can be understood as
components that, when integrated together, cause difficulties for the
transformation into successful products or processes (Chapman and Hyland,
2004; Rycroft, 2007; Waelbroeck, 2003; Wonglimpiyarat, 2005). Complexity
can be enclosed in technologies, products, customer interfaces and
organizational setups (Chapman and Hyland, 2004). It has been associated
with experiences where information is incomplete or ambiguous and the
consequences of actions are highly unpredictable (Aram and Noble, 1999).
Therefore, it can be argued that bits and relational tacit knowledge in
innovation contexts have the propensity to be significantly valorised,
because technology innovation decisions are permeated by strong elements
of uncertainty and complexity that drive actors to seek for non–explicit
forms of knowledge among their network of near–peers.
The urge for knowledge in these types of situations, where often not
much can be found, induces decision makers to over rely on knowledge
gathered through trusted networks of near pears. Hence, the partial and/or
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sometimes partisan use of knowledge during decision–making is a significant
factor to explain the perils of decision making in networks of electric
mobility for main two reasons. First, past actions built these networks in a
different context from the decision. These interactions were built through
social acquaintances, negotiations, intrigues, calculations and persuasion
acts. Second, networks of near–pears are built on trust enhanced by
vulnerable recognition of competence and/or intentions through judgments
about past interactions and third parties. The problem is that competence is
rather difficult to establish in uncertainty and complex environments, and
trust in intentions is no more than a belief that the other will act properly
with attention, commitment and benevolence. Thus, electric mobility
decisions are based on knowledge assessed and valued by significantly
vulnerable casual social interactions and beliefs about who to trust.
Conclusion and discussion
The uptake of electric vehicles is an essential part of a transition to a
more sustainable mobility system. There are reasons to believe that the
transition to electric mobility is knowledge–dependent. Several examples
suggested that the use of bits and concealed tacit knowledge in decision
networks are important to the success of these decisions. Transfers of tacit
knowledge occur in networks with a developed individual social capital and
are conditioned by earlier personal interactions. Social capital can provide
centrality and power to actors in networks that will eventually constitute a
decision network. More importantly, individual social capital can be
enhanced by building trust with network members and by displaying and/or
implying possession of knowledge relevant for present or future action.
Furthermore, tacit knowledge in technology innovation decisions is thought
to be significantly valorised, because innovation is permeated by strong
elements of uncertainty and complexity that drive actors to seek non–
explicit knowledge in their networks of near–peers. The desire for
knowledge in situations where not much exists appears to explain the
overreliance on partial and partisan relational tacit knowledge found in
some decision–making.
More research about the use of knowledge in emergent decision
networks of electric mobility is needed not only for sustainability reasons,
but also to question assumptions of theories of knowledge, elaborate on
evidence–based policy concepts and deepen our understanding of
innovative business practices. The need for a better understanding of how
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The Flow and Use of Knowledge in Networks of Electric Mobility
tacit knowledge flows and is used in decision–making practices of
technology innovation is pressing for three main reasons. First, theories of
knowledge in policymaking often presuppose voluntarist attitudes in the
formulation of policies, assuming that decision makers act rationally and
want to maximize the use of evidence, ignoring the primacy of politics in
decision–making (Flitcroft et al., 2011). A more nuanced account of
decision–making around electric mobility could significantly contribute to
clarify decisio
ake s attitudes to a ds ta it k o ledge a d to p o ote
more reflective practices amongst policymakers. Second, the definition of
evidence in policy making can vary significantly, from rigorous scientific
evidence to the selective use of information of varying and uncertain
reliability used to create underpinning rationales (Flitcroft et al., 2011). This
suggests the need for a closer and more rigorous examination of the types
of knowledge used as evidence in decisions. It should be clear which types
(and bits) of knowledge can constitute evidence not least as there is
increased pressure to formulate evidence–based policies, particularly in
countries with policy and research cultures oriented to transparency and
rationality in the decision processes (Head, 2010; Juntti, Russel and
Turnpenny, 2009; Sorrell, 2007). Last, the literature on electric mobility also
lacks research about the flow and use of knowledge in business contexts
where developments in transition have occurred, as previously mentioned.
The aim of future research should, therefore, be oriented to improve our
understanding of how different bits and types of knowledge are deployed in
strategic decision–making around new technology investments in electric
mobility. It should target contrasting strategic decisions, such as the
deployment of electric and diesel engines in policy and business contexts, by
scrutinizing what sort of knowledge was involved in underpinning key
decisions and how it was used. It can be envisaged that a careful selection of
cases using social network analysis can be useful to enlighten these efforts.
The cases should include considerations about the importance of the
decision in triggering a sustainable transition to a new system of
transportation, as well as a decision based on quantified measures (i.e.
explicit knowledge) and a second one based on broader objectives to
guarantee a comprehensive use of different types of knowledge.
Acknowledgements
The author would like to express his gratitude to Fundação para a
Ciência e Tecnologia for financing his participation in STI Italy, as well as to
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Direção Geral de Estatísticas da Educação e Ciência for supporting the work
that led to this paper.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Tangible Interaction and Cultural
Heritage. An Analysis of the Agency of Smart
Objects and Gesture–based Systems
Daniele DURANTI*a, Davide SPALLAZZOb and Raffaella TROCCHIANESI b
a Scuola
IMT Alti Studi Lucca; b Politecnico di Milano
Drawing on a design perspective, this paper aims to analyse the agency
of tangible and embodied interaction systems applied to cultural heritage
and the role of design in shaping the expected behaviour of users.
Going beyond tangibility in the strict sense of touching assets, in this
paper we employ a broader interpretation of tangibility, understanding it as a
practice of meaning–making that requires intense bodily involvement.
In order to carry out the analysis, we adopt the concepts of delegated and
conditional agency proposed by Kaptelinin and Nardi (2009), the idea that
things have the ability to realize –or not– the intentions that are delegated to
them by someone else (the designer).
Therefore, different types of tangible interaction systems, (1) smart
replicas/originals, (2) symbolic objects (3) codified gestures and (4)
performing gestures, are analysed according to their ability to realize the
intentions of those who imagined, created and programmed them.
Specifically, each category is described and analysed in terms of its ability
to stimulate user interaction and suggest the right behaviour to trigger
interpretive content. Finally, some conclusions are presented as a starting
point to orient future research.
Keywords: Agency of things; tangible interaction; interaction design;
museums; cultural heritage
Introduction
Tangible interaction emerged over the years as a way of integrating
digital functionalities in the real world (Ishii and Ullmer, 1997). Originally
born as a field of research within Interaction Design and HCI, today tangible
*
Corresponding author: Daniele Duranti | e–mail: daniele.duranti@imtlucca.it
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DANIELE DURANTI, DAVIDE SPALLAZZO, RAFFAELLA TROCCHIANESI
interaction comprises a very broad range of s ste s a d i te fa es el i g
on embodied interaction, tangible manipulation and physical representation
(of data), embeddedness in real space and digitally augmented physical
spa es (Hornecker and Buur, 2006, p. 437). Tangible interaction allows
people to interact with digital systems as they usually do with the physical
world, namely by manipulating objects or performing gestures or bodily
movements.
Together with an increased interest in the materiality of the visit
experience in museums and cultural institutions more generally (Chatterjee,
2008; Dudley, 2012; Pye, 2008), tangible interaction is progressively entering
the cultural heritage field through systems such as tangible tabletops (Hsieh
et al., 2010) smart objects (Rawat, 2005) and smart physical places (Ciolfi
and Bannon, 2005). Although these systems have different shape and aims,
they all offer interactions based on the manipulation of tangible, sensorised
objects (object–based interaction) or free bodily gestures and movements
(gesture–based interaction).
Significant research has been conducted in the field of tangible
interaction applied to cultural heritage since the early 2000s. Notable
projects include SHAPE (Bannon et al., 2005), which pioneered the
introduction of tangible systems in the field, and the ongoing project meSch
(Material EncounterS with digital Cultural Heritage), which aims to bridge
the gap between heritage and digital content (Petrelli et al., 2013a) by
creating prototypes and a platform allowing cultural heritage professionals
to design, construct and maintain interactive artefacts. Furthermore, several
applications and systems are also emerging from the commercial field and
museum practice, giving rise to a rich panorama of projects.
It should be stated that, to date, the approach has mainly been practical
and focused on the design and evaluation of new systems; not many
theoretical works have been developed.
The authors have sought to classify tangible interaction applications in
museums in a recent article (Duranti, Spallazzo and Trocchianesi, 2016),
proposing four categories to identify embedded and embodied interactions
in cultural institutions: (1) smart replicas/originals, (2) symbolic objects, (3)
codified gestures and (4) performing gestures, the first two primarily related
to embedded interaction and the last to embodied interaction.
The category (1) smart replicas/originals refers to examples that ask
visitors to touch and manipulate replicas of artworks with embedded
sensors or original artworks enhanced with sensing capabilities in order to
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Tangible Interaction and Cultural Heritage
experience the sensorial aspects of the object and activate and control
digital content.
Category (2), symbolic objects , instead, comprises projects that employ
smart objects, icons or elements imbued with symbolic meaning. In other
words, beyond its capacity to activate content in response to manipulation,
the smart object becomes symbolic in itself by virtue of its shape and
evocative power.
Category (3), codified gestures , covers examples that employ gesture–
based interaction to control and activate interpretive content about the
objects on display, namely projects that ask visitors to perform specific
gestures in order to access digital content.
Finally, the fourth category (4), performing gestures , includes projects
that ask visitors to perform gestures which, beyond their ability to trigger
digital content, are imbued with meaning in relation to the asset on display.
The four categories of tangible/embodied interaction systems were
originally proposed to consider the ability of these kinds of interfaces to
stimulate reflections about the intangible value of cultural assets (Duranti,
Spallazzo and Trocchianesi, 2016). The main focus was to define design
strategies that would add meaning, namely embedding and embodying
meaning in the sensorised object and isito s gestures.
This article examines the aforementioned categories from another point
of view, specifically analysing them in terms of their ability to stimulate user
interaction, suggesting what visitors should do in order to trigger content. In
other words, we study the agency of tangible and embodied interaction
systems and the relations they establish with visitors.
A literature review about the agency of things
The concept of agency refers to the ability of an agent to act, in the
sense of producing effects in the world. Traditional sociological accounts
view the concept of agency as applying only to human beings (Kaptelinin
a d Na di,
, p.
, a gui g fo an asymmetric distribution of agency –
all to human beings, none to the material world Pi ke i g,
, p.
.I
a o ld i hi h modern technology behaves independently and flexibly in
ways that t aditio al tools do ot Kapteli i a d Na di,
, p.
,
ho e e , the isio i hi h it is only people who are doing the acti g
(Shaffer and Clinton, 2006, p. 289) becomes untenable (Pickering, 1993).
Various theories have therefore emerged that challenge this traditional
view, albeit in different ways. Actor–network theory, for example, following
619
DANIELE DURANTI, DAVIDE SPALLAZZO, RAFFAELLA TROCCHIANESI
the principle of generalized symmetry Latou ,
insists there is no
difference between human and non–human agents: human and nonhuman
agency can be continuousl t a sfo ed i to o e a othe Pi ke i g,
,
p. 565). According to other theories, the perfect symmetry postulated by
actor–network theory is limiting because it fails to consider the different
a s hu a ei gs a d thi gs ha e of a ti g, a el the fa t that We
humans differ from nonhumans precisely in that our actions have intentions
behind them, whereas the performances (behaviours) of quarks, microbes,
a d a hi e tools do ot Pi ke i g,
, p.
.
Alf ed Gell s a th opologi al theo of a t, des i ed i his ook Art and
Agency (Gell, 1998), proceeds in a similar direction. The theory attributes
agency not only to people but also to works of art but, while artists can be
defined as primary agents by virtue of being intentional beings, art objects
are considered secondary agents that acquire their agency once they
become enmeshed in a texture of social elatio ships (Gell, 1998, p. 17).
Concepts related to the agency of things can also be found in the
material culture research developed by the anthropologist Daniel Miller and
summarized in his book Stuff (Miller, 2010). He argues that in material
culture we are concerned at least as much with how things make people as
the other way around (Miller, 2010, p. 42). According to this view, things
have a power, that of setting the scene or frame : they make us aware of
what is appropriate and inappropriate (Miller, 2010, p. 50). An interesting
aspect Miller points out is what he calls the humility of things , the fact that
thi gs ha e o e apa it to dete i e e tai eha iou s the less e a e
a a e of the (Miller, 2010, p. 50).
The design and interaction design literature also offers a rich store of
reflections about the agency of things and their ability to act. The concept of
agency is explicitly analysed in the work of Kaptelinin and Nardi (2009).
Applying the principles of activity theory, the scholars propose a theoretical
fo ulatio that retains the asymmetry of subject–object dichotomy
(Kaptelinin and Nardi 2009, p. 251) by proposing the otio of levels of
agency, an understanding of agency as a dimension rather than a binary
att i ute (Kaptelinin and Nardi 2009, p. 247). In other words, different
agents (i.e. natural or cultural things, natural or cultural nonhuman living
beings, human beings, social entities) are characterized by different levels or
types of agency, namely conditional agency , need–based agency and
delegated agency . Conditional agency refers to the ability to produce
unintended effects and applies to any type of agent. Need–based agency
refers instead to the age t s ability to act according to its own biological or
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Tangible Interaction and Cultural Heritage
cultural needs, and applies to human beings, higher animals and social
entities, although in different ways due to the different nature of these
entities. Finally, delegated agency efe s to the a ilit of age ts to ealize
the i te tio s (Kaptelinin and Nardi 2009, p. 246) that are delegated to
the
so e od o so ethi g else (Kaptelinin and Nardi 2009, p. 248).
Delegated agency applies to cultural things and living beings.
The design literature also implicitly contains other reflections on the
agency of things, the ability of objects to determine specific behaviours in
people and the role designers play in shaping the agency of things. For
example, the notion of affordance , originated in ecological psychology
(Gibson, 1977, 1979) and applied to design by Donald Norman (1988),
suggests that, in order to design objects that are intuitive for people to use,
desig e s should e ploit the pe ei ed o a tual p ope ties of the thi g,
primarily those fundamental properties that determine just how the thing
ould possi l e used Norman, 1988, p. 9).
Akrich develops another significant contribution in The De–Scription of
Technical Objects (Akrich, 1992) when he compares the role of the designer
to that of a script writer conceiving of objects which, like a fil s ipt, [..]
define a framework of actions together with the actors and the space in
hi h the a e supposed to a t (Akrich, 1992, p. 208). This is also connected
to the concept of persuasive design , the idea that desig a e see as
inherently persuasive and that objects can be understood as a kind of
a gu e ts i
ate ial fo
Redström, 2006, p. 121).
While the aforementioned contributions highlight the ability of design to
shape the agency of objects and the behaviour of the people who will use
them, some scholars also reflect on the fact that things do not always
produce the intended effects. Divergence between intended and actual
effe ts a o u e ause the e is a e tai dialogue goi g o : the desig e
proposes certain things through the designed thing and the user accepts,
refutes or modifies these in relation to her own position. In practice results
of such dialogue can be seen in the often–unpredictable discrepancies
et ee i te ded a d a tual use Redström, 2006, p. 115). Similarly, Akrich
poi ts out that it a e that o a to s ill o e fo a d to pla the oles
envisaged by the designer. Or users may define quite different roles of their
o
(Akrich, 1992, p. 208).
Endorsing the general position of those theories that view the concept of
agency as applying also to things (Akrich, 1992; Gell, 1998; Kaptelinin and
Nardi, 2009; Latour, 1992; Miller, 2010; Norman, 1988), the aim of this
paper is to study the agency of tangible and embodied interaction systems
621
DANIELE DURANTI, DAVIDE SPALLAZZO, RAFFAELLA TROCCHIANESI
applied to cultural heritage. In particular, taking the categorization of agency
proposed by Kaptelinin and Nardi (2009) as starting point, we offer an initial
exploration of the nature of these kinds of artefacts as a basis for laying out
the specific objectives of the analysis. In doing so, we refer to the notions of
levels of agency and types of agents proposed by the two scholars we have
mentioned above. To conclude, we present some reflections as a basis for
orienting future research.
Analysis of the agency of different categories of
tangible and embodied interaction systems
Before analysing each category of tangible and embodied interaction
systems, a reflection on the nature of these kinds of interfaces is required.
Following the categorization of agents and forms of agency proposed by
Kaptelinin and Nardi (2009), tangible and embodied interaction systems can
be interpreted as Things , namely Cultural Things , provided with
conditional and delegated agency . Indeed, these systems are artefacts
and, as such, they are not characterized by need–based agency .
Studying the agency of these things therefore means analysing their
ability to realize – or not – the intentions of those who imagined, created
and programmed them. But what are the intentions of designers?
Among the possible and varied intentions designers might have, in this
paper we focus on two intentions we believe to be generally common to
most kinds of interactive systems, namely: 1) the intention of designers to
stimulate interaction with their systems; 2) the intention of designers to
suggest the right behaviour for interacting with the systems and triggering
their content. These aspects are analysed with reference to four paradigms
of tangible interaction systems – (i) smart replicas/originals, (ii) symbolic
objects (iii) codified gestures and (iv) performing gestures – with an eye to
understanding how designers translate their intentions into the materiality
of different categories of tangible interaction systems.
1) smart replicas/originals
The first category of tangible interaction systems includes projects that
employ manipulable and sensorised original cultural assets or their copies to
trigger digital interpretive content. By embedding sensors in the objects on
display, designers define the behaviour of the artefact and consequently
seek to delineate the behaviour of the users who will manipulate it.
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Tangible Interaction and Cultural Heritage
The specificity of the interactive systems in this category is that, being
original cultural assets or their reproductions, they have a well–defined
physical shape. Given this unique trait, the design intervention can only
partially intervene on the physical appearance of the interactive objects and
must focus primarily on what users can do and on what they consequently
attain. Especially when dealing with smart originals, designers have the duty
of communicating that touching is not only allowed but required, going
beyond the unspoken rule that visitors must not touch objects in museums.
Indeed, these interactive originals/copies usually need to be handled,
manipulated and sometimes touched to trigger digital interpretations. An
example can be found in the temporary exhibition Fragments of memory
that displays smart originals related to farming. By touching the exhibition
assets, visitors can activate light effects and cause the objects to tell the
stories of farmers, evoking the atmosphere of past times.
The agency of smart originals is not always clear, since the cultural asset
on display does not necessarily ask to be touched and manipulated,
especially if it pertains to the category of recognised artworks such as
sculptures, paintings and bas–relief which are not usually accessible to
visitors. Accordingly, designers enact strategies to trigger actions such as
providing written instructions or at hi g isito s atte tio s ith sou ds,
light effects or video–mapping.
At other times, smart objects plainly declare themselves to be interactive
systems. This is the case with smart replicas, which are usually different in
size and/or material from the originals and have integrated sensors and
buttons. An example of this is the VIRTEX presentation method (Capurro,
Nollet and Pletincks, 2015), that uses 3D–printed scaled replicas of statues,
buildings and objects to control the movements of a 3D model and buttons
to start videos.
Although it is evident that these objects must be handled and touched,
there is a different issue designers must cope with in that the effect of
manipulation is not easily intelligible. Handling a replica of a statue does not
necessarily mean activating videos, triggering audio descriptions or rotating
a 3D model, and it is up to designers to help users understand what actions
they must perform to trigger content and what they will obtain from
manipulating the smart objects.
2) symbolic objects
The second category of tangible and embodied interaction systems uses
the same mechanics as the first category – manipulating objects to trigger
623
DANIELE DURANTI, DAVIDE SPALLAZZO, RAFFAELLA TROCCHIANESI
content – but the smart objects lose any formal reference to the objects on
display. Accordingly, designers are empowered in that they can act on both
the formal character of smart objects and the visitor behaviours triggered by
these objects.
The projects included in this category are very diverse and adopt various
strategies to trigger action. Some of them focus on the interactive object,
treating it as the product of a design action and, as such, aim for high levels
of communicativeness and easy handling.
Some of the objects produced by the above–cited meSch project (Petrelli
et al., 2013b) follow this approach proposing co–designed smart objects. An
example is The Loupe (Van der Vaart and Damala, 2015), an augmented
reality device masked as a magnifying lens that allows visitors to access
interpretive digital content about the objects on display by using it as its
shape suggests. In this case, designers rely on the evocative power of a
universally recognised shape, that of the magnifying lens, to make people
behave as planned, namely to look at the objects on display through the lens
and activate interpretive content.
Other projects employ smart objects for their evocative power, that is,
their significance in relation to the objects on display. The meSch project
also offers an example of this: the exhibition The Hague and the Atlantic
Wall: War in the City of Peace at the Museon in The Hague (Marshall et al.,
2016), focused on the story of the Atlantic Wall and its impact on the city
and its citizens told from three different viewpoints: Dutch civilians, Dutch
civil servants and German soldiers. Six objects have been selected from
among those on display to tell the three stories in Dutch and English: a tea
bag (Dutch) and sugar packet (English) for the civilian, a travel pass (Dutch)
and armband (English) for the civil servant and, finally, a drinking mug
(Dutch) and dictionary (English) for the German soldier. Stories are triggered
when visitors place copies of the objects, embedded with RfID tags, over
pods. There is no formal difference between this kind of smart object and
those in the first category – they are actually smart replicas – but they are
employed for their evocative power and not as copies of artworks. From a
design perspective, there is no difference between smart replicas and
symbolic objects of this kind: the differentiation lies in the curatorial choice
and the meaning–making ideally triggered by interaction.
Shifting the focus to the ability of these sensorised objects to prompt
users to act correctly , e ust ote that isito s espo ses a e ot al a s
straightforward. In analysing user interactions with the system, researchers
from MeSch have found that not all visitors immediately grasped the correct
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Tangible Interaction and Cultural Heritage
mechanics of interaction even though instructions were clearly posted in
both Dutch and English. The action of placing a mug or a travel pass on a
pod, the hotspot, is not natural or embedded in the objects themselves.
3) codified gestures
The third category brings us into the world of embodied interaction, as it
encompasses examples that employ gesture–based interaction to control
and activate interpretive content about the objects on display.
For instance, explicit and codified movements captured by sensors are at
the basis of the Gallery One exhibition by Local Project at the Cleveland Art
Museum (Alexander, Barton and Gesser, 2013).
The Sculpture Lens installation works by capturing the facial expressions
of visitor and showing artworks with similar expressions, while Strike the
pose asks visitors to assume the same pose as sculptures and paintings in
the collection with the aim of achieving the most accurate pose.
In other cases, gestures lose any direct relation to the artwork and
become a sort of alphabet understood by the computer. This is the case
with Etruscanning – Digital Encounters with the Regolini–Galassi Tomb,
which lets visitors move virtually within the tomb and experience a digital
encounter with a highly realistic VII century B.C. construction by performing
a list of codified gestures.
The desig e s ole lies in defining what kind of gestures visitor should
perform to trigger interpretive content or modify the state of the digital
system, be they related to the object on display – as in Gallery One – or free
gestures. Designers are in charge of the aesthetics of the interaction and the
e p essi e ess of the gestu es, usi g isito s odies as a i put s ste .
In the two projects described above, the agency of the interactive
system is not well recognizable in that visitors only understand what to do
after reading the instructions. There is a question about the ability of the
system to easily communicate the gestures visitors must perform to obtain
the desired action in the digital sphere, making them simply recognized,
understood and remembered.
4) performing gestures
Gestures lose codification in the fourth category, performing gestures ,
which comprises projects that prompt visitors to perform bodily movements
that are meaningful in relation to the assets on display.
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DANIELE DURANTI, DAVIDE SPALLAZZO, RAFFAELLA TROCCHIANESI
Not related to an alphabet of codified gestures, these movements can be
imbued with meaning and become representative and symbolic of a value
connected to the artwork or cultural practices.
The Drinking symposium installation at the Allard Pierson Museum of
Amsterdam exemplifies this category. Made of a wall projection
representing virtual characters taking part in a drinking symposium in
Ancient Greece, a 3D printed replica of a Greek drinking bowl (kylix) and a
reproduction of a Greek daybed, it prompts users to sit on the bed and lift
the kylix, both embedded with sensors. By lifting the kylix, visitors animate a
virtual character that lifts his kylix, toasts and drinks wine. When the bowl is
put down a woman in the virtual scene plays the flute, and when a visitor
sits on the daybed one of the animated figures plays a game popular in
ancient Greece (kottabos) by launching a drop of wine from his cup toward a
stand in the middle of the room.
Designers are asked to go a step further than the role they play in the
third category. They can define what gestures visitors will perform and, in
addition, verify whether those actions are meaningful and add to the
comprehension of the objects on display. On the contrary, they can begin
analysing actions that might be meaningful for the asset and introduce them
into the system.
The aforementioned installation clarifies this concept: the actions
performed by visitors have roots in an ancient past and help them to grasp
not only the aesthetic quality of the assets on display in the museum but
also their intangible value, such as their use and significance as part of a
ritual.
In this case the sensorised objects play an important role in suggesting to
visitors what they can do, in an effort to overcome the limitations of the
installations described in the third category. A daybed suggests the action of
reclining and the kylix should invite people to lift it, assuming of course that
visitors have the cultural background needed to easily grasp how ancient
objects should be used or have been informed by bespoke paratextual
apparatuses. As in the case studies discussed above, The Drinking
Symposium t igge s isito s a tio s
ea s of la els a d i structions,
thereby enforcing the agency of the smart objects.
Discussion and conclusions
The analysis of the four categories of tangible interaction presented
above outlines and discusses diverse ways of affecting visitor behaviour and
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Tangible Interaction and Cultural Heritage
fostering interaction. Nevertheless, to shed light on the diversities and
specificities of the four categories we need to consider in more depth how
they achieve these effects.
All four kinds of embedded and embodied interaction systems have in
common the presence of rich instructions that inform users how to behave
to obtain the desired outcome. Indeed, the case studies presented above as
representative of the different categories all involve a need to explicitly
apprise visitors that interaction is possible and how to achieve it.
In fact, rich labels can be interpreted as a way of enforcing or
substituting the agency of the interactive artefact and its effects on users.
In the first category – smart originals/replicas – instructions play the
important role of telling visitors: Please touch, interact and manipulate
without fear . In other words, labels act on visitors by triggering interaction,
as the interactive objects are normally associated with visual contemplation
alone.
Labels and instructions play a slightly different role in category two: they
ot o l la if the fu tio of s a t o je ts, the also odif isito s usual
behaviour with known objects. The example of the mug to be placed on a
pod is emblematic of this: without instructions, the mug does not
necessarily ask to be placed in a specific spot.
Instructions play an even more central role in category three, since these
systems lack objects that would somehow suggest actions. Instructions even
become a sort of training aid in Etruscanning, modelling the correct gestures
that will allow users to properly explore the virtual environment.
In the fourth category, we can distinguish between instructions that
plai l o
u i ate the a tio s to e pe fo ed e.g. pi k e up i the
Drinking symposium) and the paratextual apparatus aimed at providing
visitors with background information about the meaning of the gesture they
will perform.
This need for a rich paratextual apparatus characterising all the
categories may seem to be a secondary aspect, but it may also be
interpreted as a symptom of the fact that these systems are still in the initial
stages of development. On the one hand, it may suggest the inexperience of
visitors unused to interacting with these kinds of interactive artefacts.
On the other hand, it may also betray a certain naivety on the part of
designers in creating tangible and embodied interactive systems. That is,
using text and explanations to clarify how an interactive system works might
mean that designers, and interaction designers in particular, failed to
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DANIELE DURANTI, DAVIDE SPALLAZZO, RAFFAELLA TROCCHIANESI
correctly or fully exploit the persuasive power of design (Redström, 2006)
and the agency of designed objects.
However, another possibility to consider is that systems based on
embedded and embodied interaction cannot avoid the use of labels and/or
a pa ate tual appa atus to guide use s a tio s.
This apparent weakness in such systems represents the starting point for
a reflection on the role of designers in creating experiences based on
tangible interaction. It is also the basis for future investigations aimed at
shedding light on this point and defining guidelines for designers involved in
the creation of such systems.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Highlighting Issues in Current
Conceptions of User Experience Design
through Bringing together Ideas from HCI
and Social Practice Theory
Ruth NEUBAUER*a, Erik BOHEMIAa and Kerry HARMAN b
a Loughborough
University London; b Birkbeck University of London
A socio–technical reconceptualisation of use, and the active roles of the
material and users in design pro pt us to uestio p ofessio al desig e s
roles and agencies within the wider realm of social (re)production. This paper
focuses on bringing together key concepts of UX design and theories of
practice, and pointing out some challenges that lie ahead of professional
designers in the conception of their work. Theories used in HCI and historical
legacies of production models may limit a full conception of experience – or
a locating of the social motor – that can bring change about, as well as hide
other factors that make up professional design. We argue that there are
limitations with current theories underlying design practice, and that the
commonly conceived concept of agency in design and use, and the
ontological place allocations of the professional designer and the user in the
mechanisms of social (re)production need to be revisited. An investigation of
professional designing as a social practice can serve the purpose to illustrate
alternative conceptions of agency in professional designing, and help
designers to be more aware of the social dynamics in their work.
Keywords: UX; UX design; professional design practices; digital technology
Introduction
At the present moment, the realms of design are subject to much
de ate. Desig s e dea ou s to e part of the larger developments of
business and innovation create a pressing need to build and extend
*
Corresponding author: Ruth Neubauer | e–mail: r.neubauer@lboro.ac.uk
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RUTH NEUBAUER, ERIK BOHEMIA, KERRY HARMAN
theoretical foundations (Kimbell, 2012). A feeling of crisis emerges when on
the one hand designers in practice have to deal with changing production
circumstances of which they are not necessarily master (Miller, 2014), and
when on the other hand in theory and education, design research struggles
to define its agenda, subject matters and topics (Krippendorff, 2006;
Margolin, 2013).
In the field of designing for digital technology and human–computer
interaction (HCI), the conceptualisation of the user has undergone change
from being seen as merely a cog in a rational system to the user becoming a
creative consumer (Kuutti, 2001). The rise of user experience design can be
seen as part of this development, although questions are being raised about
the fitness of theories underlying user–centred design to deal with the social
aspects of experience (McCarthy and Wright, 2004). User–centred design
has a certain understanding of social existence and of human agency, which
have been challenged in the social sciences, for example by concepts of the
indeterminate nature of action (Suchman, 1987), the creative capacity of
users in everyday activity (Warde, 2005), and the role that the material plays
in how things come to be (Bijker, 1992; Latour, 1990).
When Shove, Watson, Hand, and Ingram (2007) claim that professional
design practice embodies and perpetuates an outdated theoretical model of
social existence and change, we take this up as a prompt to take a closer
look at the ideas of professional designing. A practice–theoretical
examination of professional design practice can lend itself as another angle
of illustrating new sociological approaches to explaining design, innovation
and social change. These different ways for conceiving design practices also
enable a rethinking of user experience .
This paper is the beginning of an exploration of the implications for
professional design practice when the material and every day use are
treated as active factors in innovation and in the process of how products
and services come to be. When social scientists start redefining agency in
use and consumption practices, what does this mean for professional design
practices? We review relevant concepts from the social sciences and
working concepts from industry practice. We want to build up the basis on
which an empirical investigation can be launched.
UX design and social theories
The particular field of design we are going to focus on is UX (user
experience) design. The reason for choosing UX, firstly, is that the UX
632
Highlighting Issues in Current Conceptions of User Experience Design through Bringing
together Ideas from HCI and Social Practice Theory
community is a very distinct community within user–centred design and HCI
(human computer interaction), with its own publications, conferences and
vivid debates about its purpose, realm and theoretical foundation. UX
design as a distinct profession has not been around for very long, and has a
relatively short history to overlook and make sense of. Secondly, one of the
authors of this paper has been working in HCI and subsequently UX design
for over a decade and brings therefore considerable practical knowledge of
the industry and ongoing debates to this discussion.
We are taking a brief look at the guiding concepts of user experience
design practice, and then, as proposed by Shove et al. (2007), we are
introducing practice–focused ideas. We later start putting them into relation
with each other.
UX design has got its main ancestral paths in HCI (Hassenzahl, 2008;
Nielsen, 2000; Norman, 1988), and ergonomics (see Singleton, 1974),
coming out of the tradition of user–centred design (see Dreyfuss, 1955). The
theoretical foundations of UX are mainly located in cognitive and
behavioural psychology, within the understanding that agency (the capacity
to act) is located with the individual human being (see Norman, 1988;
Weinschenk, 2011). Here, objects, constraints, social contexts and the
human body are crucial factors, but the processing of how to proceed in the
world happens in the mind, based on and surrounded by the individual
experience. Experience is now treated as an important asset of
contemporary business strategy, materialised in the shape of experience
maps and blueprints, connecting the customer experience with business
opportunities (Brown, 2009, p. 126). Design activities within organisations
serve the purpose of enabling better user experiences (Garrett, 2011).
Both in science and technology studies (STS) and in practice theories,
social ontology (what the social is made up of) and agency are explained
differently to most other social theories. Both suggest there not being a
micro or a macro level of social phenomena, but that the entirety of social
affairs happen along the same spatio–temporal level – there is nothing
above and nothing below (Schatzki, 2011, p. 14). In their accounts agency
does not reside with humans alone but is distributed across human–material
constellations. For Schatzki, agency emerges from bundles of social practices
and material arrangements. He sees social practices as nexuses of human
activities – open–ended doings and sayings that are organised by
understandings, teleologies (ends and tasks), and rules (Schatzki, 2011).
These doings and sayings are carried out by humans which are part of
633
RUTH NEUBAUER, ERIK BOHEMIA, KERRY HARMAN
material arrangements. It is through this hanging together of material
entities and practices, that social life transpires, and constitutes how things
are and are going to be. Reckwitz (2003) analyses that with the claim that
practical doings and sayings constitute action (as opposed to thought and
cognition), practice theories position themselves as an alternative to the
traditional social theories which have in their view a too intellectualised
understanding of social existence. Practice theories do not rely on
dichotomies such as mind and body, or subject and object. The status of the
respective second element (body, object), which in traditional dualism loses
out against the primacy of the first element (mind, subject), is rehabilitated
i p a ti e theo ies u de sta di gs of oth ele e ts ei g indispensable
components of social existence (p. 291). Practices are a mode of ordering of
everyday life (Gherardi, 2006, 2012), and the material is bound up in this
organising in an integral way which is just as open and indeterminate as
human action (Orliko ski,
. What s o e, a d hat disti guishes
practice theory also from other practice–focused concepts such as the
communities of practice , is that the social world is not preconstituted by a
structuring context, but is actively constructed in situatio al f a es
(Gherardi, 2012, p. 26). This view makes practice theory a useful tool for
analysis of everyday interactions and their ordering principles.
This paper argues that alternative theories of social existence and
change, that do not accept the primacy of the human mind and of human
agency in the determination of what is happening in the world (Coole and
Frost, 2010; Harman, 2016; Schatzki, Knorr Cetina and Von Savigny, 2001)
highlight challenges and issues in the current conceptions of user experience
design. We are going to illustrate these areas of concern by bringing
together practice theory ideas with concepts of user experience design. The
first challenge is that experience remains a largely vague concept in guiding
the designing of it. Secondly, it is assumed that experience can be
represented like an object. The third issue which deserves a critical look is
the assu ptio that the use s eha iou is d i e
hoi e, just as the
design outcome. And directly related to this is, fourth, the possibility that
neither use nor design outcomes work in a rational manner, and that what
divides users and designers may be different elements to those commonly
assumed.
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Highlighting Issues in Current Conceptions of User Experience Design through Bringing
together Ideas from HCI and Social Practice Theory
What is UX?
What is UX? This question has been asked all over the web (e.g. UX
Mastery, 2012) and in scholarly articles (Law et al., 2009; McCarthy and
Wright, 2004) since UX existed. Hassenzahl and Tractinsky (2006) summarise
as follows:
UX is about technology that fulfils more than just instrumental needs in
a way that acknowledges its use as a subjective, situated, complex and
d a i e ou te . UX is a o se ue e of a use s i te al state
(predispositions, expectations, needs, motivation, mood, etc.), the
characteristics of the designed system (e.g. complexity, purpose, usability,
functionality, etc.) and the context (or the environment) within which the
interaction occurs (e.g. organisational/social setting, meaningfulness of the
activity, voluntariness of use, etc.) (Hassenzahl and Tractinsky, 2006, p. 95).
UX clearly brings so e head a i et ee itself a d HCI s o ept of
user needs and the usability of systems. It is more than just user needs.
This expansion from the realm of traditional HCI to what UX designers are
dealing with when designing for experience appears to be well detailed in
the elements it is made up of, but lacks an explanation of how these internal
states, product characteristics, and new elements such as context, play
together in a subjective, situated, complex and dynamic encounter and in
what way the designer should be concerned with it. The contextual factors
mentioned are presented as the supplement that sets UX apart from
traditional HCI, but for that matter they are explained relatively little.
Designers are only reminded to keep in mind the other human goals. It
seems that UX designers, in their work of designing for experience, are left
to fall back to methods from traditional HCI (on user needs and the usability
of systems), from before the realm of design was expanded to user
experience . For example, it is not clear in user experience design literature
whether designers design the user experience or for user experience? While
so e a ou ts lea l ad o ate fo desig e s taki g o t ol o e the use s
experience (Garrett, 2011; Nielsen, 2000), others at least put a question
mark to whether the designer can exert so much control (Hassenzahl and
Tractinsky, 2006, p. 94). In any case, a claim to be able to design the use s
experience, would be ignoring social sciences research that has been done
on the situated and indeterminate character of interaction (Suchman, 1987),
that interactions cannot be planned for, and would be a return to the
simplicity of a technologically determinist position on what experience is
(McCarthy and Wright, 2004, p. 10).
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RUTH NEUBAUER, ERIK BOHEMIA, KERRY HARMAN
Overall, there is no clear textbook advice on whether and how to design
the experience. The general consensus amongst practitioners about UX
reflects still the concepts coming from traditional HCI (Law et al., 2009). HCI,
firmly committed to usability still, is not equipped to dealing with
experience, say McCarthy and Wright (2004, p. 6). It seems that this moving
beyond needs, this acknowledgement that there is more than just the
relationship human–machine , requires a theory or concepts which have
not yet been found and appropriated by user experience design.
Experience as representation
Scientific theorising supports the world view that things are fixed,
whereas design assumes that things are improvable and changeable
(McCarthy and Wright, 2004, p. 20). Therein lies a conflict, which must sit
e u o fo ta l ith UX desig . O the o e ha d UX desig uses HCI s
theories to research user needs, which are treated as fixed, but on the other
hand it attempts to improve the user experience, which is described as a
subjective, situated, complex and dynamic encounter (Hassenzahl and
Tractinsky, 2006, p. 95). Superficially it may look like as if designers could
escape this discrepancy all together, because designing is rarely treated as a
scientific activity. But as soon as designers actively try to understand how an
object is going to be used and experienced, they are involved in tacit or
explicit representations of future action and experience – via service
blueprints, experience maps, user journeys and scenarios etc. How does this
fit together?
UX desig s idea that e pe ie e is a situated a d d a i e ou te
seems to be better aligned with constructivist ideas of the social sciences,
which assume that reality is a co–construction in interaction between
people and artefacts (Knorr–Cetina, 1981; Suchman, 1987). Action is here
described as something that emerges in practice through organising, and
cannot be represented as a plan, because of the many contingencies that
arise as action unfolds over time (Gherardi, 2006, p. xiii).
There is nothing behind the appearances encountered in experience.
Appearances are not simply how something manifests itself to us, at the
sa e ti e holdi g a k so ethi g of itself. E pe ie e is the a ea i hi h
reality shows itself as what in itself it is. (Schatzki, 1996, p. 28).
But we do not know what these alternative conceptions of action and
experience mean for the wider practice of professional UX design which
currently rely on objective representations of use and experience. UX design
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Highlighting Issues in Current Conceptions of User Experience Design through Bringing
together Ideas from HCI and Social Practice Theory
as it stands has been drawing from scientific theories postulating reality as
fixed, and action as guided by intention and planning (see Norman, 1988).
Hassenzahl, Diefenbach and Göritz (2010) acknowledge experiences as
something unique and never returning, but conclude that if it was not
possible to represent experience and action, it would be the end of story
for experience in HCI, because designing for bygone and unrepeatable
experiences is futile (p. 354). It may indeed be the end of story of
experience in traditional theories used in HCI, but it may be the beginning of
trying out other theories, which do accommodate change and situated
fluidity in action.
Agency and experience
HCI s t aditio al theo ies p esu e that people act with intention.
Norman (1988) describes in his 7 stages of action how humans perceive the
world, interpret it, evaluate it, form goals, make intentions, plan actions,
and bodily execute their plans. HCI assumes that humans are rational agents
who shape the world around them. But if we just consider how stuff is
involved in creating new practices and with them new patterns of demands
(Shove et al.,
, p.
the this poses a eal halle ge to HCI s otio
that agency is sitting with the intentions and capacities of the human mind
and body alone.
In sustainability research, it was shown that energy consumption
esea h fo ussed o people s attitudes a d eha iou did ot suffi ie tl
explain consumption patterns (Gram–Hanssen, 2009). Instead, looking
closely at how people live their practical lives, what material and what
meanings are involved in everyday activities, gives a much clearer picture of
how innovations are taken up by people, and sustained (Shove and Pantzar,
2005). Practice theoretical o epts t a e ho ele e ts i people s li es
bundle to practices and arrangements. The closer elements are linked within
a practice, the more often they are repeated, and the more interlinked they
are with other practices, the more likely it is that practices are sustained,
and the harder it is to change them (Schatzki, 2002). As an example of a
sha ed ate ial a oss ultiple p a ti es let s e isage tooth ushes. Let s
claim tooth brushes are part of the practice of tooth brushing and part of
the practice of tile grout cleaning. If we wanted to support – say an
innovation in cleaning teeth (maybe because we have identified a problem
ith the state of people s teeth – and we looked at the social practice of
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RUTH NEUBAUER, ERIK BOHEMIA, KERRY HARMAN
tooth cleaning and its material elements, we might find that toothbrushes
have other uses too, such as household cleaning. And if tooth brushes were
removed from the new method of cleaning teeth, it might lead to the use of
harsher cleaning detergents on tile grouts. Or the new method might not be
successfully taken up because people take for granted their grout cleaning
routine as it is. In any case, the point is that it is likely that such a potential
li k ould ot sho up i a eha iou al a al sis o use s tooth ushi g
routine.
If UX design really deals with more than just user needs (Hassenzahl,
Diefe a h a d Gö itz
, asi all e te di g p odu t desig s eal of
pure usability concerns to embracing the entire life context of product and
user, then it needs to extend its methods of investigation, and look beyond
use s attitudes a d eha iou s. Looki g at people s li es, at the p a ti es
involved, including material arrangements, are much more likely to give a
clear picture of why things are as they are and how they can change.
Designers and users – are we all just the same?
The statement that UX design has to move beyond treating user needs
as fi ed, also has a di e t i pli atio fo UX desig s o k ethods of
facilitation and creation of ideas, solutions and artefacts. In HCI it is
o
o l assu ed that desig e s o k is to u de sta d use s see
Po tigal,
a d to ide tif use s goals, easo i g, ea tio s a d guidi g
principles (see Young, 2008; Young, 2015), and to then apply this knowledge
to products and services. Young (2015) calls the process of enriching
products with user knowledge to apply empathy and it is interesting how
she proposes to do the very same thing within the organization with co–
workers. A blurring of lines is beginning to show here. Why would a user–
research method be applied to co–workers within the same production
process? Further blurred are the lines in service design, when the talk is of
highly complicated networks of people inside and outside the organization.
The staff who interact with customers a e also use s […] (Polaine, Lovlie and
Reason, 2013, p. 36).
Designers and users – who are they exactly, and how is the distinction
made? Perhaps it is useful to look at the history of these bounded entities,
the designer and the user : Kuutti (2001) describes how the concept of
the user has changed over the decades, influenced by various disciplines of
study and thought: The user as a cog in the rational machine; the user as a
source of error; the user as a partner in social interaction; the user as a
638
Highlighting Issues in Current Conceptions of User Experience Design through Bringing
together Ideas from HCI and Social Practice Theory
consumer. This continuous change in the conception of the user over time,
has opened the concept up to imagining users today as active participants in
the desig of thei e e da li es Wa de,
. Woolga s i estigatio of
design practices in a micro–computer manufacturing organisation (1991),
show the boundary between the inside of the organisation and the
outside of it as what defines the designer and the user . It does become
obvious how deliberate this boundary is configured by the producing
organisation and hence becomes a defining property of the relationship to
the user .
Dividing lines between designer and user are arbitrary and are perhaps
better seen as relicts from production models utilised in mass production,
where specialisation of work tasks meant that users were removed several
links in the chain linking use with retail, production and design (Bohemia
a d Ha a ,
; H saalo,
. I toda s o ld of te h olog desig
and consumption, the old bounded entities of user and designer are
perhaps more appropriately reassigned to activities such as using and
designing , both of which involve humans, whether they are consumers of
technology, or professional designers of technology.
To return to the example of toothbrushes : the humans who design
toothbrushes and the humans who use toothbrushes are likely to overlap.
There are different practices in which toothbrushes are involved; the
practices of earning money, for example, and the practices of tooth
brushing, or the practices of tile grout cleaning. But the humans involved
can be the same. Those who want to making money out of toothbrushes
may also use them to clean their teeth. And those who clean their teeth may
also make money out of their fine–looking teeth. And those who use tooth
brushes for teeth cleaning, may also creatively assign them to the use of tile
grout cleaning, which is itself an act of designing.
But: If everyone is a designer, to what special expertise does the
profession lay claim? (Shove et al., 2007, pp. 136–138). The concept of
design is changing, and professional design is still catching up. Perhaps it is
time for professional design to look beyond the conception of the designer
as the agent of design? Without challenging the need of professional design,
it is certainly time to regard what professional design practice is made up of,
and how its elements create design outcomes.
Product designers rarely determine what gets made, but their working
methods embody and reproduce ideas and concepts that matter for the
detail of material culture and for the practices of which it is part (Shove et
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RUTH NEUBAUER, ERIK BOHEMIA, KERRY HARMAN
al., 2007, pp. 136–138). UX design as it stands, focuses on the product
ha a te isti s a d o the use s e pe ie e. Ou ea lie poi t as, that UX
design comes short of a theoretical concept that allows to focus on the
social context of use. But rather than following down that road, we propose
to take a step back to take a look at the social context of design, and ask: In
hat a a e desig e s o
ate ials a d tools, a d desig e s o tasks,
rules and understandings influential on the outcomes of design?
Conclusion
We argued that there are four challenges with current conceptions of UX
design, and put them in context with social theories of practice. This view on
design as it stands, along with our own views and experience of the industry,
prompt us to propose a further investigation into the practices of
professional designing. Kimbell (2012) proposed the concepts design–as–
practice as a way of thinking about design and the social embeddedness of
designers, and designs–in–practice to emphasise how interwoven and
unfinished designs (artefacts) are. In practice theory there are clear
concepts of how experience as a situated, complex and dynamic encounter
(Hassenzahl and Tractinsky, 2006, p. 95) pans out in reality. Here is a theory
offered for what UX design grapples with to define through current theories.
Of ou se, these o epts halle ge UX desig s idea of the eat o je t of
experience, as well as the individual agency ascribed to designers as the
supposed agents of design. However, we have seen, for example, in
sustainability research of energy (Gram–Hanssen, 2009) that common
theories of use do not bring useful pathways of intervention for behaviour
change. That the old boundaries between designer and user do not feel
right anymore can be seen in the design literature devising methods that are
being equally applied to people on the production–side, as well as people on
the use–side (Polaine, Lovlie and Reason, 2013, p. 36; Young, 2015). We
have also seen that the material has a significant role in how innovations
come into being (Shove and Pantzar, 2005). Technology is social, and
intrinsically linked with work practices (Orlikowski, 2007). When considering
what design practices may be made up of, it may be possible to explain
better the experience that designers have of their work, and of the
organisation within which they work. It may be possible to explain how
things sometimes end up working, and sometimes not. We propose to take
this as an opportunity, and to define the questions of which the answers can
support such an understanding and awareness of designing as a practice.
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Highlighting Issues in Current Conceptions of User Experience Design through Bringing
together Ideas from HCI and Social Practice Theory
What elements make up professional design practices? How does agency
emerge, if not from the supposed agent of design – the designer? And in
what way does the designer engage in these practices? Work tools and
materials, spatial positions like seating arrangements of team members,
engagements with people (engineers, users, managers, etc.), varying things
people want to achieve, varying rules and constraints of what is within the
a epta le, a d e tai ag eed u de sta di gs of the o ld… The
relationships between all those elements, which are in flux, have an
influence on designs. Or, as practice theory would say, all these elements
make up the practices of designing, and outcomes in design emerge from
the interplay of all these elements within practices. Such a description of the
continuous encountering and negotiating between the elements contained
in the practices of designing, can be helpful for designers in developing an
awareness of their own experiences and how they are operating within
design practices. Such an awareness may engender a deliberate process of
learning from experience and of sharing and institutionalising it into
actionable knowledge , which can enable the individual to actively
participate within practices (Gherardi, 2006, p. 235).
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
LBMGs and Boundary Objects.
Negotiation of Meaning between Real and
Unreal
Davide SPALLAZZO*a and Ilaria MARIANIa
a Politecnico
di Milano
The paper reports on a study grounded on higher education didactic
experiences involving around 180 BSc students in the design of Location
Based Mobile Games that mix digital contents and physical artefacts.
By means of data gleaned from a three–year didactic experience, we
challenge the extant assumption that LBMGs should exclusively rely on the
digital/mobile component. Looking at LBMGs as situated experiences, we
investigate the relevant role and agency of physical elements: How do they
i te a t ith the spa e? With pla e s? Ho do the affe t pla e s i –game
behaviours? And pla e s so ialit ?
We focus on the agency of the above mentioned physical objects, and
thei a ilit to t igge pla e s a tio s a d to pe suade the to eha e
a o di g to desig e s e pe ta ies. We analyse how these objects translate
the fictional world into a space intertwined with the real one, rather than
simply overlapped, and how they foster meaning making and context
awareness acting as boundary objects that activate negotiations of meaning
between real and unreal .
Keywords: LBMGs; boundary objects; negotiation of meaning
Literature review and theoretical premises
Games convey meanings. They act as contexts of representation (Frasca,
2003; Salen and Zimmerman, 2004) wherein meanings are embedded
(Flanagan and Nissenbaum, 2014) and grasped by players via subjective
interpretation (Sicart, 2011).
Relying on these theoretical premises this contribution explores how
physical game elements can serve as boundary objects in mobile
*
Corresponding author: Davide Spallazzo | e–mail: davide.spallazzo@polimi.it
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DAVIDE SPALLAZZO, ILARIA MARIANI
experiences. Location Based Mobile Games (LBMGs henceforth) become the
field of investigation wherein such objects force negotiation of meaning
between real and unreal.
Games are complex, dynamic systems of communication (Mariani, 2016)
that require players to make sense and meaning of objects (or depictions of
them), interactions and concepts (Salen and Zimmerman, 2004). Playing a
game means experiencing (1) what the game represents and (2) what the
game is a representation for (Salen and Zimmerman, 2004). By their own
nature, games ask players to pretend to be somewhere else, counting and
advocating make–believe (Caillois, 1961 [1958]). Reproducing how real or
imagined systems work, games can produce knowledge, understanding and
comprehension. Moreover, inducing players to interact with specific
representations, they encourage to form judgments about those systems
(Bogost, 2007). Thus, games can be purposely designed to influence players
by mounting arguments in a persuasive way. Unfolding processes and
providing fresh perspectives, they can challenge players to question their
choices and positions, change their attitudes and even behaviours
(Lavender, 2011; Stokes, 2014).
Our analysis focuses on how LBMG players were invited to interact with
each other, with other people, with the surrounding space, and especially
on the agency (Latour, 2005) of the game elements that triggered such
interactions. We study that kind of agency that Kaptelinin and Nardi (2006)
define delegated agency , namely the ability of things or human beings to
a t o so e od else s ehalf, namely accordi g to desig e s ill.
Intending agency as the ability to act , it can be broadly intended as the
capability to produce an effect. Consequently, this ability is a property
attributable to anything that exists, being objects, processes, or even ideas.
Extending this reasoning to what happens into games, and looking at the
interaction between players and objects as an exchange of meaning, it
emerges a third pole: the designer. Every pole has its agency, even if the
desig e s o e is e edded i the ga e, and it emerges through its
objects/elements and mechanics.
The relationship between games and what surrounds them has been
vividly established by several scholars in their foundational texts. Seminal
o ks a e Huizi ga s Homo Ludens (1949 [1938]) that investigated the bond
a o g pla , ultu e a d so iet , a d Caillois Les Jeux et les hommes (1961
[1958]) that exposed the role of make–believe in creating imaginary worlds.
Then, several contemporary authors explored how games can extend,
integrate and digitally–overlay physical spaces (von Borries et al., 2007). For
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LBMGs and Boundary Objects. Negotiation of Meaning between Real and Unreal
example, Montola, Waern and Stenros (2009) and De Souza e Silva (2006)
investigated games that take the distance from the computer screen, getting
the player back to public spaces as game venues.
Analogously, scholars as Murray (1997) and Frasca (2001) investigated
agency as the way computer users participate in games as simulations; the
latter vetted the role of the medium in consciousness–raising. Rather than
focusing on digital games and being aware that, in Game Studies, the
concept of agency origins in the video game field, we expand the reasoning
on situated pervasive games, as LBMGs. We consider significant to study
how they involve players into less–mediated processes wherein experiences
are built by continuously engaging players with the world and operating acts
of sense–making (Wright, Wallace and McCarthy, 2008). It is indeed often
underestimated that non–digital and hybrid location–based games require
player to move in the urban spaces and temporary detach from the usual
way to move, explore, look at things but also attribute sense. In such a
dynamic interplay, ordinary physical elements can be overlaid with further
layers of meaning, contributing to building new awareness, and become
tools people use to empower themselves (Wertsch, 1998).
However, the reasoning on physical game elements as objects that
t igge pla e s a tio a d a ti ate ea i gs is still pa tl u e plo ed. To dig
into the potential of these objects it is necessary to rehearse some
foundations and how they are challenged by certain contemporary games,
as LBMGs.
Play was historically defined by Huizinga ([1938] 1946, p. 13) as a free
activity standing quite consciously outside ordinary life as being not serious ,
but at the same time absorbing the players intensely and utterly. Such
influential formulation, however, has been extensively questioned – mainly
the statement that play is separate from ordinary life (Juul, 2005; Montola,
2005; Montola, Waern and Stenros, 2009). Considering the technological
growth and the increased presence of smart devices, it is not surprising how
games become pervasive and more and more present i people s e e da
life (Montola, Waern and Stenros, 2009). As a typology of pervasive games,
LBMGs expand in the real context. Using context–aware mobile devices
constantly connected to the Internet, LBMGs bridge the real and the digital:
they are played in physical spaces that become hybrid because of the use of
mobile technologies as interfaces (De Souza e Silva, 2006) that locate users
and provide contextual digital information. By walking in urban spaces
players dim the borders between physical and digital, and the physical
sphere enters the mobile game.
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DAVIDE SPALLAZZO, ILARIA MARIANI
Boundary objects
The role of physical game objects in LBMGs is frequently overlooked and
neglected since designers mostly focus on hybridizing the real world with
the fictional one through the mobile device, overlapping contextual
information as well as tasks and game mechanics on reality.
In this study, we analysed games designed with the specific task of
seamlessly integrating physical game elements in the play experience,
mixing LBMGs, commonly technology–sustained (Montola, Sternos and
Waern, 2009), with the praxis of urban games, usually empowered by
physical game objects. Students were asked to imagine play experiences
able to take full advantage of the two worlds players encounter: the physical
one wherein they move and act, and the digital one provided by the mobile
device. Therefore, physical game elements became (1) objects able to
t igge pla e s a tio s a d
ou da o je ts, a el ele e ts plasti
enough to adapt to the two worlds without losing a common identity across
them (Star and Griesemer, 1989, p. 393) or at least maintaining coherence in
both the realities.
Designing LBMGs students could make use of:
objects already present in the environment (e.g. benches, lamps,
t ash i s, … ,
objects brought into the playground, and
bespoke objects specifically designed to serve games.
Referencing to Sta a d G iese e s
p eli i a lassifi atio of
boundary objects, game elements in LBMGs pertain to all the four
categories. They can be urban elements that designers and players can
borrow from the pile for their own purposes (Star and Griesemer, 1989, p.
410), transforming the urban space into their (i) repository . Game
elements can also be vague enough to allow an easy fitting in both the
worlds, being configured as (ii) ideal boundary objects . Furthermore,
designers can attribute different meanings to the same objects according to
the world wherein they are employed – (iii) coincident boundaries – and
finally they can be (iv) standardized forms , objects that convey the same
information regardless of the context, or quoting Latour (1986) immutable
mobiles . In this sense game objects bound the two worlds, acting as
mediators and interfaces.
Then, according to Johnson (1997), interfaces influence our daily lives
defining how we perceive our surroundings in terms of space and social
interaction. On that account, particularly significant is the conceptualization
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LBMGs and Boundary Objects. Negotiation of Meaning between Real and Unreal
of social interface advanced in 2006 by De Souza e Silva to define a digital
device that intermediates relationships between two or more users (pp.
261–262). The author highlights the role of the cultural context in defining
interfaces, since the social meaning of an interface is not totally dependent
of the technology itself, but is the result of how that interface is embedded
in social practices.
Methodology
The study relies on the outcomes of three assessments conducted in the
Augmented Reality and Mobile Experience BSc course at Politecnico di
Milano, School of Design. Between the A.Ys. 2013 and 2016, about 180
students designed 44 LBMGs aimed to raise awareness on sensitive issues
a d so ietal ta oos o to i ease itize s o s ious ess o thei ole i
preserving and improving the quality of the district wherein they live. To
design their games as ways to look at the world anew, and understand if the
interaction among physical spaces, objects, passers–by and meanings was
the one expected, the design followed an iterative process, consisting of
cyclical periods of design, analysis and test to assess the game validity, both
in terms of gameplay and meaning transfer.
We studied these LBMGs from the initial idea to the final artefact,
considering the twofold perspective of designers and players. As such,
LBMGs were considered as (1) systems to transfer meanings, as (2) situated
experiences reducing complex issues, and as (3) tools of societal enquiry.
This contribution presents a focus on how objects can facilitate these three
points.
Recalling Frayling's research categories (1993), we conducted a through–
design research, based on a sample of 44 games. We enquired how students
designed these games creating consistent links between the real and the
digital world initiated through game kits and physical objects spread in the
urban space. We focused on how such links resulted able to activate the
desired behaviours and interactions of players.
We documented and analysed these situated LBMGs as case studies. Our
main strategies were ethnographic research and participant observation
(DeWalt and DeWalt, 2002) in a period of three months for each academic
year. The mixed methodology approach described in fig. 1 was employed to
understand how players made sense and gleaned knowledge from the play
activity and how the game elements triggered actions and enhanced the
process of meaning making. To lessen biases and cross–check the results of
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DAVIDE SPALLAZZO, ILARIA MARIANI
our qualitative observation, we asked players to compile questionnaires
(Mariani, 2016; Mariani and Spallazzo, 2016) that we analysed to
understand the relevance and pleasantness of the interactions with the
ga e ele e ts, the pla e s a ilit to grasp the message transferred by the
game, and assess the overall quality of the experience.
Figure 1 Strategies and tools to observe the game design process and sessions.
Triggeri g pla er s a tio
I u de sta di g pla e s i te a tio du i g the gameplay, we recall
Wright and colleagues
, p. 184) reasoning on the aesthetic experience
between individuals and technology, as well as the holism that characterises
an activity where every game element, physical or digital, is interconnected
and explicable when referenced to the whole. They play a key role in terms
of transferring meanings because the way they are comprehended triggers
pla e s a tio s. Pla e s diffe e t att i utio of ea i gs to o je ts esults
into the construction of different strategies of actions. In doing so, each
object and its interpretation impact on the overall coherence and
consistency of how the game conveys its messages. The initial assumption is
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LBMGs and Boundary Objects. Negotiation of Meaning between Real and Unreal
that players create sense negotiating the meanings of the game objects,
accordingly to their personal and cultural background; a tendency further
nurtured by the nature of these games that prompt players to decode,
interpret and transfer their understanding from the in–game context to the
real world. Assuming that objects, player and setting contribute to activate a
metaphorical dialogical or relational approach (Wright, Wallace and
McCarthy, 2008, p. 184) to produce sense, in the following we study game
objects focusing on their relation with (1) surroundings and (2) players.
The first level of analysis of physical game elements in LBMGs regards
their relation with (1) the space wherein they are set and how they are
perceived by players and non–players.
Relying on the LBMGs object of this study, we identified three main
typologies of game elements:
(a) Ordinary objects , perfectly integrated in the space, which become
relevant and acquire a different meaning for players only.
(b) Common objects potentially perceived by both players and non–
players as out of context.
(c) Bespoke objects clearly recognized as outsiders.
The first typology of game objects (a) identifies those physical elements,
already existing in the space or placed in purpose, that do not declare
themselves as part of a game. In the Fellowship of the Umbrella (game by
Bianchini, Mor, Princigalli and Sciannamé, 2014), a game designed to
sensitize players about physical disabilities and connected issues, a common
trash bag left on the bin is interpreted by non–players as a forgotten object,
while it gains an important role in the fictional, fairy–tale–based world
wherein players are immersed. The trash bag is indeed the tool that allows
the Powerful Beech – one of the characters – to move: by wrapping the bag
around her legs the player can indeed move as in a sack race, physically
experiencing the fatigue of moving (fig. 2).
This kind of objects produce different effects depending on the user:
while they do not have any influence on non–players, they acquire meaning
for players and act as boundary objects. They configure themselves as
coincident boundary objects (Star and Griesemer, 1989), objects acquiring
different meanings according to the world wherein they are employed.
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DAVIDE SPALLAZZO, ILARIA MARIANI
beech
+ has been ar ound f or
l ong year s, so he knows
how t o mast er magi c and
br eak spel l s
- havi ng r oot s i n spi t e
of l egs makes hi m sl ow
Figure 2 The description of the character and its features.
The second typology of game elements (b) identifies common objects
potentially perceived as out of context. In the game Drop.it (game by
Bandeira, Marcon, Namias and Paris, 2016) ordinary ampoules filled with
water hang from trees and must be collected by players. Ampoules are
objects that no one would notice as unusual in a kitchen or restaurant but
that clearly do not commonly hang from trees. As such, they are perceived
as out of context by both players and non–players, but only players can fully
understand their contextual sense and role, while non–players can interpret
the ampoules as a prank or an artistic happening. An even more evident
example comes from the cited game The Fellowship of the Umbrella (game
by Bianchini, Mor, Princigalli and Sciannamé, 2014) that lets players find a
mask with snorkel – a tool for the Magician – in the Bovisa Campus of
Politecnico, rich of beautiful lawns but with no beaches and even less the
sea. Despite undoubtedly perceived as out of context, this kind of game
elements does not declare themselves as part of a game activity and, while
acting as boundary objects for players, are not powerful enough to make
non–players feel to be immersed in a playground. In other words, this kind
of o je ts a e ha e pla e s i
e sio i the h id o ld of the game,
linking the real and the digital. However, it does not act in the same way on
non–pla e s that do t e essa il pe ei e the su ou di gs as a
playground.
The last category (c) collects those game elements specifically designed
and realized for the game and easily recognizable as part of it. An example
comes from the game The Origins of Forging (game by Belloni, Bucalossi,
Mazzoleni and Menini, 2016) that brings players back to the times of Greek
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LBMGs and Boundary Objects. Negotiation of Meaning between Real and Unreal
Gods in a discovery of the mythological roots of craftsmanship. As a setting
for the game, designers populated the playground with cardboards
representing – among others – wild animals such as wolves and bears. In
this case the game elements are perceived in the same way by players and
non–players, producing an identical effect in both worlds: the unique
difference is that players must interact with the cardboards in order to
proceed in the game, while non–players just perceive to be immersed in a
playground where something is happening. The game elements of this
category convey the same information regardless of the context: quoting
Latour (1986) they are immutable mobiles that bound the two worlds,
becoming means to proceed in the game for players, and traces for non–
players.
Analysing the discussed typologies of physical game elements in respect
to the concept of magic circle (Huizinga, 1949 [1938]; Caillois, 1961 [1958])
– namely the space wherein the game takes place – we can outline three
different behaviours. The first typology (a) does not blur the borders of the
circle since players are kept separated by non–players, who are completely
unaware that a game is in progress. Despite the urban space is transformed
into a playground, the game keeps those features of secrecy and
separateness described by Huizinga (1949 [1938]). Different considerations
must be done about the second typology of game elements (b) since they
undermine the concept of circle . These objects are indeed perceived as out
of context and even if not evidently related to a play activity, they may alert
non–players that something out of ordinary is happening. The game
elements belonging to the third category (c) demolish the magic circle
expanding it spatially (Montola, Stenros and Waern, 2009). These objects
clearly declare this is a game (Bateson, 1956) and, while absolving a
functional role for players, they act as gates for non–players, evidences of
the fictional world superimposed on the real one.
Drawing the attention to how game elements interact with players,
namely the second level of analysis identified (2), we deduced a list of three
main typologies of interaction:
a) Direct interaction with physical objects, without metaphorical
meaning.
b) Mediated interaction with physical objects that have effects in the
game digital dimension.
c) Metaphorical interaction with physical objects that are substitute
or metaphors of fictional elements.
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DAVIDE SPALLAZZO, ILARIA MARIANI
In the first typology of interaction (a), physical objects serve a concrete
function in the real world, being mechanically employed to guide players to
proceed in the game. For example in The Origin of Forgings (game by
Belloni, Bucalossi, Mazzoleni and Menini, 2016) players are asked to
collect and assemble objects, in The Treasures of Captain Torment (game by
Boni, Frizzi and Taccola, 2015) they move together within a cardboard boat,
or in SOS–Rescue Squad (game by Panza, Pozzi, Rota and Veschi, 2016) they
circumscribe rooms with tapes to keep passers–by far away: in doing so, the
physical game objects have plain, evident functions and are used according
to their original purposes.
Mediated interaction (b) refers to the modification of the digital
dimension by means of physical game elements. Examples are objects built
to be employed or even destroyed to obtain information and advance in the
game. The Rapture (game by Conti, Saracino, Serbanescu and Valente, 2015)
uses physical objects as a styrofoam car, coloured balloons and a piñata that
must to be destroyed to gain codes that, once typed into the digital
interface of the game, allow to proceed in the story. Analogously in SOS–
Rescue Squad objects fabricated via rapid prototyping are used as starters,
serving as receptacle of codes that, once recomposed, unlock elements in
the digital dimension.
The third typology of interaction (c) is based on the concept of
metaphor: objects are representative or symbolic of something else with an
important fictional role. Well known are the examples of how bananas and
coffees respectively become guns and poisons in several Assassination
games – recalling the pervasive game genre proposed by Montola, Stenros
and Waern (2009, 34–35). In SOS–Rescue Squad, a bench encircled with tape
takes the distance from its usual, social function and assumes the role of a
space of non–sociality.
To conclude, physical objects as masks or identity objects can have an
important function in communicating to other people that this is a game
and it is happening here and now (Bateson, 1972). Playing the role of
elements typical of performances, these masks serve a social function: who
is wearing them belongs to a group or community (Caillois, 1961 [1958]).
As a consequence, they evidently state the presence of the magic circle.
Moreover, these recognizable identity objects increase the possibilities to
achieve immersion Mu a ,
, u tu i g pla e s a a e ess of ei g
involved in the game world and its story (McMahan, 2003).
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LBMGs and Boundary Objects. Negotiation of Meaning between Real and Unreal
Discussing objects: ally or enemy?
In this contribution, we stressed two ways to look at LBMGs objects as
activators and influencers of behaviours, and triggers of meaning–making.
Accordingly, we discuss here how the agency of these objects impacted on
different aspects of the gameplay, activating (1) social engagement, (2)
negotiation of meaning and (3) in–game behaviours.
We noticed that social engagement occurred within the group of players
and with outsiders. Some objects resulted particularly efficient in
stimulating interpersonal connection: in The Treasures of Captain Torment
the cardboard boat forces players to squeeze in a limited space. In doing so,
the object enforces the sense of community and makes the game manifest
to passers– . Pla e s a k a d eha iou s a e lea l a epted as pa t of a
ludic activity. This recognition reinforces the existence of the magic circle
and its separation from the ordinary. Then, other objects force the ludic
boundary to expand, by making players and non–players interact (Montola,
Stenros and Waern, 2009). In The Infection (game by Bassanese,
Bonfarnuzzo, Pham and Redana, 2015), players are even required to place
stickers on non–pla e s od to spread venereal infections, going beyond
our usual comfort zone by challenging our interpersonal distance.
Then, game elements, acting as boundary objects, activate negotiations
of meaning between real and unreal , transferring and translating the
fictional world into the real one. The two realities become intertwined,
rather than simply overlapped. We noticed three different attitudes.
Transfer. The immersion into the fictional world (Murray, 1997) can be
enforced by physical objects that clearly pertain to that world. The pirate
cardboard boat, spiked gloves, winged sandals (talaria) crafted by designers
become a concretization of the fictional world. As objects hurled in the
physical world, they are boundaries between the two realms.
Translate. Designers can use objects that embed metaphorical meanings
that require interpretation to be understood by players. Therefore, there is
a double operation of translation: first, designers employ objects fraught
with symbolic meaning, that is then deciphered by players. In the intentions
of designers, a mask with snorkel symbolizes the condition of being dumb,
or a bag trash put the player in the shoes of person with motor disabilities,
being representations of real handicaps. The comprehension of the real
purpose of these objects requires players to start a negotiation of meaning
that can take the shape of a progressive disclosure, as well as of a final
revelation or a coup de théâtre with an astonishing realization of sideways
perspectives and uncommon translations.
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DAVIDE SPALLAZZO, ILARIA MARIANI
Transfer and Translate. The attitude merges the previous ones by
employing game objects that both transport the fictional world into the real
one, and are fraught with meaning. The smartphone itself can be considered
as e a ple of this attitude si e it s the ajo ea s of i te t i i g
between fictional and the real worlds but has been frequently employed as
whimsical object, guide in the gameplay, and narrator of the story. The
styrofoam car of The Rapture (game by Conti, Saracino, Serbanescu and
Valente, 2015) is together a concretization in the real world of the fictional
one and its destruction in the game play symbolizes the blind violence of
black blocks, that players are unwittingly personifying. In this sense, game
objects can become powerful allies of designers in triggering immersion and
conveying meaning.
The third point of discussion relates to the concept of persuasive design
(Redström, 2006), and consists of the ability that certain objects possess to
affect players in–game behaviours. Designers can craft artefacts that
activate behaviours – in–game behaviours, not necessary long–lasting. This
i pli ates o the o e ha d that desig e s ha e e pe tatio s fo the o je t s
ability to trigger correct gameplay , o the othe that pla e s e pe ie es
require to be investigated to confront how players used and interpreted
o je ts ith the desig e s e pe tatio s. That ea s that designe s initial
expectancies can be confirmed or contradicted. It is up to the designer the
task of understanding if players are attributing to the diverse objects the
function expected.
To distil the concepts presented in this article we can affirm that
designers should consider the aforementioned options to wisely create
meaningful objects, according to the desired interactions and to the
meanings to convey. Since our first year of research on LBMG that includes
physical game elements situated in the space, we noticed that physical
objects can assume the double role of allies or enemies, according to how
they are designed and provided with meaning, as well as to how they are
interpreted. We have therefore formalized our experience in a framework
aimed at empowering those who design LBMG to consciously design/include
these artefacts.
In–game physical objects as boundary objects act as powerful allies
when they play the twofold function of bridging the fictional world with the
real one, and becoming representations of the meanings designers aim to
transfer. On the contrary, they can negatively affect the game by
miscommunicating its contents and meanings. They can be strongly
influential, because they impact on the relation among artefacts, players,
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LBMGs and Boundary Objects. Negotiation of Meaning between Real and Unreal
and meanings embedded. Hence, designing ignoring/neglecting the
potential of such objects as sources of behaviour empowerment and their
communication role can conversely work to the detriment of the play
experience, configuring objects as enemies. This ambiguity is a clear
p o le of desig that a e oped a ti ipati g pla e s in–game
behaviours and how the in–game information can be received and
interpreted. This considering that ambiguity itself is also the delight that
comes from running into the unexpected that results into unforeseen
behaviours and comprehension.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
When Objects Tell Stories. Children
Designing Future Smart Objects
Seçil Uğu YAVU)*a, Roberta BONETTIa and Nitzan COHENa
a Free
University of Bozen–Bolzano
Smart materials and microelectronics have given rise to intelligent living
like products – so–called smart objects– that can sense, react and be
connected. In this new realm, TANA (TAngible NArrators) research project,
conducted at UNIBZ, Faculty of Design and Art, explored possible future
scenarios, in which smart objects came to life in stories that were created by
children, the co–designers of TANA project. This paper represents the results
and analysis of co–design workshops conducted with 7–8 years old children,
i o de to dis o e s a t o je ts pote tialities th ough sto telli g. The
o kshops ai ed at ha essi g hild e s f ee i agi atio a d i o ati e
power into generating new ideas and new concepts of smart objects
integrated into our daily lives. The paper reflects the results of the workshops
with assumptions from both design and anthropological point of view
dis ussi g s a t o je t age
a d desig e s role in this new realm.
Keywords: Smart objects; agency; pro–active agents; fiction, co–design
Introduction
Throughout history, objects have been always important actors within
human life. They necessarily participate in social practices just as human
beings do (Reckwitz, 2002, p. 208), hence they are acknowledged as active
entities. Through embedding digital technologies into objects, they become
not only active, but also pro–active figures. Thus, this situation leads to new
types of interaction modalities and social dynamics. Today we are entering a
new era, where smart objects – autonomous physical/digital objects
augmented with sensing, processing, and network capabilities (Gerd et. al,
2010) – have been increasingly taking part in our daily lives. According to
Marzano (2003) technology as grey–black boxes will disappear and,
*
Corresponding author: Seçil Uğur Ya uz | e–mail: secil.uguryavuz@unibz.it
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EÇIL UĞUR YAVUZ, ROBERTA BONETTI, NITZAN COHEN
instead, it will be incorporated in our material environment, in forms of
traditional objects becoming active and intelligent actors. We have been
moving from grey–black boxes to ordinary objects with extraordinary
capabilities...if then, what happens when our plate starts talking to us,
telling how healthy our eating habits are, and encourages us for a better
diet? Or what if our door opens to another reality, suggesting us places to
visit? What happens when we start having all these quotidian objects
keeping their essential functions, but being embedded with new
characteristics towards being smart ?
Lowry (2011, p.1) says: all objects contain information that goes well
beyond immediate use or appearance, moving the task of the designer into
new realms and demanding new skills . As smart objects have become a part
of our social structure and opened up new discussions on how our relation
ith o je ts ight e, desig e s ole has been changing towards
speculating on new scenarios for future, asking the what if questions, and
exploring the object–human relationship that gains new characteristics and
complexities. As Dunne and Raby (2013) mention, design fiction differs from
the industrial production and market–oriented approach, stepping into the
realm of the unreal through creating design concepts that introduce new
possibilities, aesthetics and notions for our future. By creating prototypes as
pe fo ati e a tefa ts Ki y, 2009), designers can simulate – utopic or
dystopic– future scenarios about how our daily life might change under the
influence of new technologies and hence, open up new debates.
As a design fiction experiment, TANA (TAngible NArrators) research
project generated scenarios of future smart objects through the integration
of children in the design process that used storytelling as an essential tool.
In this paper we present how we conducted the co–design workshops,
explain the methodology used during storytelling sessions and discuss the
obtained results with a critical perspective, which introduces assumptions
about smart object agency from both design and anthropological points of
view.
Smart objects as pro–active agents
Everyday objects are catalogued and exhibited in museums, collected
and studied in the field, and have always played an important part in both
anthropological theory and practice. It has been argued that a person only
becomes a social individual through learning and socialisation processes that
take place within the material world of objects – a world characterised by
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When Objects Tell Stories. Children Designing Future Smart Objects
the agency of the objects as well as the actors (Bourdieu, 1972; 1975;
Latour, 1987; Miller, 2001). Objects are, in this sense, an integral and
inseparable aspect of all relationships. For some time anthropological
research has revealed that objects have their own life cycle, almost a kind of
a ee , to pla out, hi h allo s the to ha e a ole as a ti e so ial
agents. Objects can have their own life stories (Appadurai, 1986), or
iog aphies' i te s of thei o e e t th ough a se ies of
transformations: for example, from gifts to goods, to inalienable objects
(Kopytoff, 1986). Anthropologists have argued that things can, under certain
o ditio s, ha e a age
he e y they may act as if they were people
(Gell, 1998). As such, objects stimulate emotional responses in their users,
and invite us to investigate the power of their agency by looking at the roles
they play within the social contexts in which they are used.
In the same vein, the concept of e edded o je ts conveys the
importance of objects in various social contexts (Warnier,1999). Objects can
also be used to both emphasise alliances and, conversely, social differences
(Douglas, 1978). Previous research on different exchange systems has
described in great detail how material objects may be variously or
comprehensively assigned a gender, a name, a history and a ritual function–
and even maintain those devised by their original owners.
Similarly, today we are facing with smart objects phenomenon that lets
us form new types of relationships with these objects and opens up a new
perspective on object agency. Technology has been seamlessly entering our
daily life objects, weaving itself into the fabric of physical world (Weiser,
1999). According to Greenfield (2006), ordinary objects, from coffee cups to
raincoats to the paint on the walls, would be reconsidered as sites for
sensing and processing information, and would wind up endowed with
surprising new properties . Thanks to emerging technologies that are
continuously shrinking to be embedded into daily objects, these objects can
gain additional meanings and behaviours due to their digital content.
There are different techniques to embed digital content into a physical
artefact. For instance, through Radio Frequency IDentification (RFID) or Near
Field Communication technology objects can be read by a reader and
transmit information to its user. The transmission of data can be done via
text, images or videos. Instead of being read by a mediator object, such as a
mobile phone, objects themselves can include sensors and actuators that
enable them to interact directly with their users. Through having the
characteristic of interacting with the user, a physical object gains additional
social functions, being a pro–active entity. Carabelea and Boissier (2003)
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EÇIL UĞUR YAVUZ, ROBERTA BONETTI, NITZAN COHEN
define pro–activity in smart objects as a capability to assist their users in
discovering information through interacting with them. Smart objects
(embedded with high or low technology) can get in contact with people by
using various communication modalities and hence can have the power to
elicit emotions, affect our behaviour and become our companions.
Furthermore, while smart objects can receive inputs from their actual
environment and transform these data into a message for their user, they
can also receive or send data through the Internet, and be defined as
Internet of Things (IoT). This possibility makes a smart object more potent in
what it can do through being connected with other people and other
objects.
TANA project
In this new realm of smart objects, TANA (TAngible NArrators) research
project aims at offering alternative future scenarios through integrating
children in concept and idea creation process. In this research, co–design
workshops with children were the primary activities, where future scenarios
were born and elaborated. Through storytelling, children built fictional
scenarios for smart objects, in which they were animated and brought into
life. The o kshops ai ed at taki g ad a tages of hild e s i agi atio
and innovative power to see what kind of smart object–human relationship
could emerge, and to start a debate on this phenomenon through
performative mock–ups that were the results of co–design workshops.
Workshop tools and process
As co–design workshops, three storytelling sessions and one idea
generation session were conducted together with 24 children (7–8 years
old) in a primary school, in Trento. These sessions were lead and observed
by an anthropologist and designer, and assisted by the classroom teacher.
In the first storytelling session, a card game was prepared and used in
order to stimulate children to think–loud and freely express their ideas.The
game included a deck of cards with 42 object illustrations and a DIN–A3
paper with keywords (Where, What, How, To Whom?) enabling the children
to create stories of each selected object (fig.1).
In the second storytelling session, the children were asked to select an
object in the school and imagine a story, where the object became the main
character of this story. Each child selected one object and created stories
while interacting with the object physically.
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In the last storytelling session, a shadow theatre was constructed in
order to animate classroom chairs behind a curtain. In this session, while
children were making chairs act in a theatre setting, their shadows created
ambiguity that triggered our creativity on imagining their form and
behaviour.
Figure 1 Storytelling sessions with card game
The last session was dedicated to idea eatio . S a t plate was a
theme that came up in the earlier storytelling sessions and which we chose
to further elaborate as the main theme for this session.In idea generation
session, each child worked o a s a t plate idea, des i i g the plate s
function and form through sketching.
Smart plates
As a result of idea generation session, all smart plate sketches were
gathered together and five plates were designed based on those sketches.
The plates were 3D modelled and produced with 3D printing technology.
The results are five smart plates that have different characteristics and
functions. The first plate is called Capiat that can analyse the ingredients of
the food and warns its user by getting wrinkles on its surface. Another plate
is Verdufrutti that can read the fingerprint of its user and turn a simple pill
shaped food i to a desi ed o e ased o its use s taste. Fegato is an
organic living structure that works like intestines digesting the rest of the
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EÇIL UĞUR YAVUZ, ROBERTA BONETTI, NITZAN COHEN
food. He e, the use does t need to clean the dishes, but the plate can
self–clean. The other plate, Piatto del Giudizio, starts expanding, when the
user exceeds the amount of food that is necessary for him/her, so that the
food flows down and cannot stay on the plate. And finally, Ingrandiscibutta
plate is made of a small eco–system, in which the rest of the food becomes
a fertiliser for a herb growing on the plate to be eaten for the next meal
(fig.2).
Figure 2 Smart Plate Mock–ups
Public presentations
The 3D printed smart plates were shown firstly at the primary school to
children who participated in the workshops and to their parents. This was
the first moment when the children saw their ideas in a tangible form.
Although some of them were disappointed by the fact that their ideas were
turned into something else than that they were imagining, most of the
children were excited about seeing the results as physical artefacts and
proudly presented them to their parents. A second public presentation took
place in Bolzano, at UNIBZ during a public event, where citizens visited the
university to see research activities. In this presentation, while the smart
plate mock–ups were exhibited on a platform, on the wall we reflected a
video, in which plates were animated. While these two representations
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When Objects Tell Stories. Children Designing Future Smart Objects
were aiming at giving an idea about each plate, they were subtly dividing the
real and fictional worlds. This presentation aimed at making visitors interact
with mock–ups, and start a debate on smart objects and their role in the
future.
Design reflections
It was observed that the interaction with physical objects during the
workshops gave children more possibilities to be creative. By putting a glass
bottle close to her/his ear, one participant imagined that the bottle was
whispering a message. Rolling a spool of rope gave another child the idea
that the spool could direct him to a place by leaving the rope as a track to
follow. Some children started talking with objects, as they were alive, giving
them names and even showing affectionate behaviours towards the object.
The way that children interacted with objects was mostly through gestures.
They imagined scenarios, where objects could be activated through clapping
hands, jumping or caressing. These results underline the importance of
embodied interaction in the design of smart objects. Therefore, our research
shows that probes, mock– ups and even quotidian objects can be used in
the design process in order to stimulate creativity in designing interaction
for smart objects and hence can lead to serendipity that could bring new
ideas.
Technological solutions for self–reflection have involved mainly in
education and healthcare fields, in order to support self–training or self–
therapy. However, Mols, van den Hoven and Eggen (2016) draw attention to
our everyday life reflections by underlining that smart objects can fulfill this
need through triggering, supporting and capturing our quotidian behaviours.
This aspect is also seen in our experiment in which smart objects had
reflective roles to create awareness on wellbeing or environmental issues.
Objects like necklaces, taps, chairs became agents to help us to observe our
behaviours. For instance, a smart chair was warning its user by shaking to
make him/her stand up after a long sitting. This result reveals an
understanding that smartness as a feature can turn objects into pro–active
entities that help us to have more awareness on our behaviours. Hence,
designing smart objects can also include morality aspect that would be
assigned by the designer.
Another interesting idea emerged in the workshop was to imagine smart
objects as empathy tools. Empathy –the a ilit to sha e the othe pe so s
emotions and feelings (Eslinger, 1998)– is an important human behaviour
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EÇIL UĞUR YAVUZ, ROBERTA BONETTI, NITZAN COHEN
that enhances our interpersonal relationship. In our experiment, by shifting
from one user to another, smart objects could transfer experiences,
emotions, memories and show what the other person lived, felt or heard.
For example, a child imagined smart eyeglasses that act as a mediator
visualising its previous use's experiences to the new one. Odom et al. (2009)
e tio ed that e eali g a o je t s past a d e o ies ould e ha e its
social and economic value and therefore provide a long–lasting life. Besides
its empathetic role that could enhance and alter human–human
relationships, smartness in an object can help us to have more information
about its history, and therefore can add new values to be sustained longer.
Animism defined as the belief that a non–human entity has a soul (Tylor,
1913) today can be seen in a new reality, which is altered by emerging
technologies. Designed animism coined by Laurel (2009) introduces a
poetical approach about objects that are in a new world where pervasive
computing brings significant paradigm shifts enhancing our capabilities,
perceptions and experience. In storytelling sessions, it was observed that
children rendered the objects unique with personalities. A common aspect
all children shared was imagining that their objects had names and age.
They often had emotions and were sad, happy or tired according to how
thei use s t eated the . The e tio ed that o je ts e otio s e e
neglected by their users, and because of that objects were unhappy. They
created stories, where objects could travel from one user to another,
because they were bored or mistreated. This aspect shows us that designing
smart objects require a deeper approach in which the designer should not
only create a form but rather a comprehensive personality that could
i te a t ith its use . He e, desig e s ole is ha gi g to a ds ot o l
designing mere interaction, but also creating the anima , personalities and
behaviours. Our experiment shows that storytelling method can be useful
for designing and envisioning those key aspects of smart objects.
An anthropological perspective
To understand our society in an anthropological sense, we need to look
at how we relate to the objects that make up our day–to–day world. We
believe our research shows, contrary to current popular belief, that people
a e ot o t olled
o je ts, i ludi g te h ologi al gadget , ut that
human agents use material things to create both new meanings and new
social relations.
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When Objects Tell Stories. Children Designing Future Smart Objects
In educational workshops, objects have long provided useful tools and
strategies not only for facilitating storytelling, learning, and creativity, but
also because they help transform the social context of their users (Crotti
cited in Bonetti, 2014, pp. 193–222). Extensive work has been done on how
personal storytelling plays an important role in early childhood socialisation
and self–construction (Miller 1994; Miller et al., 1993). Various ethnographic
cases have demonstrated how digital storytelling provides powerful
motivation, and the means for forming and givi g oi e to age ti e sel es .
Without diminishing the key role played by the creative individual,
ethnographic cases have revealed that creative phenomena take shape
within social networks– in the interactions between people, ideas and
objects (Bonetti, 2014). Creativity can be investigated as a historical
phenomenon that is progressively built up by the social actors involved and
inter–culturally.
Although digital technologies and storytelling have emerged over the last
few years as powerful teaching and learning tools that engage both teachers
and their students, it still remains a challenging issue to apply this approach
effectively to practical settings in order to improve the creativity,
innovation, and learning performances of students and children.
In our project, we discovered that everyday objects can enter into
elatio ships ith thei use s – despite being apparently identical, mass–
produced, and interchangeable– even in the case of technologically
advanced items such as mobile/cell phones. The objects underwent
processes of singularisation , thus becoming one off/unique objects
(Heinich, 1993; Kopytoff, 1986). In fact, it is not only the intended function
of objects which determines their importance to people, but also the ways
in which they are used and narrated. If objects, therefore, are the result of
social relationships, and tend to increase their value the more they are
e og ised, tou hed, a ed, so ialised a d i o po ated, the desig i g of
new objects in the future should involve not just considering the value of
the objects in terms of their own intrinsic qualities, or basic function, but
also that value found in the experiences that they allow, and in the way they
become integrated into contemporary lifestyles and social systems. Our
Research clearly highlights the following key points:
. The o ept of o je t authe ti it e e ged as a ke o po e t i
our research. In the storytelling, the participants needed most of all to
render the objects unique and singular, even if they were part of a product
series. It appeared necessary for the objects to be recognised and named as
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EÇIL UĞUR YAVUZ, ROBERTA BONETTI, NITZAN COHEN
characters (anthropomorphism personalisation), and made dynamic
(transformation of shape and function).
2. The relationship between people and things is not necessarily based
exclusively on the possession of things, nor on intergenerational family
relationships but, rather, on an open horizontal relationship between
people, regardless of predetermined affiliation. The example of the
eyeglasses, illustrates this: I'm tired (says the glasses) of being worn by
grown–ups, so when I go on to the next person, I tell them the story of the
people who have worn me before. The o je t a ts as a go– et ee fo
relationships, becoming the shared point of contact that reframes the
physical and social experience of the object beyond the merely sensory. The
idea of new relationships occurring through the mediation of an object,
transversally across different groups, is illustrated neatly in the story of
'migrant seed' child, who says she got to the classroom like a seed carried
a a f o its field of o igi , fa a a f o he g a dpa e ts e pe ie e.
3. Technology in educational projects such as ours allows the participants
to learn from their peers, regardless of cultural background. Technology
provides a shared, standardised experience, thus effectively helps to avoid
the misunderstandings that have been produced in recent years by
intercultural projects in which the concept of well managed diversity has
been erroneously equated with emphasising the cultural–geographical
origin of the children taking part. By contrast, during workshops in which
teachers, facilitators and students alike engage in activities or games as
e uals , a u e of out o es a o u . Fo e ample, in our workshop, a
Bulgarian child, recounted aloud a story in his mother tongue in front of his
lass ates. The tea he as astou ded, a d o fessed that she had t e e
taken in that the child knew Bulgarian. This kind of self expression by
minority children in their own language has been recorded many times in
other courses such as this, the key factor being that participants could
express their uniqueness when engaging in games that put them all on the
same level.
As for the interaction between individuals and things, most notably, a
kind of two–way agency emerged between children and objects: the
children act towards things and, at the same time, things interact with them.
For example, the Bulgarian child mentioned above told a story whereby he
turned his car into a flying car, whereupon the car itself asked him to tell it a
story. Later on, the fact that the child chose to tell the same story in his
mother tongue when his classmates asked to hear it, shows perhaps his
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When Objects Tell Stories. Children Designing Future Smart Objects
desire to keep, somehow, his intimate and affectionate relationship with his
o je t a se et f o the .
That o je ts a e so eho ali e is a ifested the elatio ships the
children create right away with them when they are each free to discover
a d hoose a d o
a eal a d tangible object within a school. In this case,
e a t ul speak of 'o je ts of affe tio Ray, 1944).
The objects are named as if they were people: they not only breathe, but
they each tell a unique story, and they are tired of being alone and of always
doing the same things. The objects, instead, want to experiment with new
functions and contexts. Beyond this, there also emerges an aesthetic
concept far from that to be found nowadays prevailing in the media: in the
hild e s sto telli g, these idel pe ei ed 'despised o je ts e o e
smaller, until they meet a person to take care of them. This new
person/owner will give them some magic so that even though later they
might again meet people who despise them, they will be able to stay the
same size. The eaut of the o je ts lies i the fa t that the a e
themselves, without taking the risk of being replaced by newer or more
eautiful thi gs. The lo k eeds a f ie d ho a p ote t it a d
u de sta d it a d ho does t th o it i the t ash fo a ore beautiful
o e.
Our pilot project thus in some ways resembles a computer re–start, in
which objects, methods and traditions that have become apparently set in
stone and taken for granted, are isolated, then reconfigured and placed in
new contexts and placed side by side to create novel contexts around them
and in many cases used to imagine a more sustainable future.
Glasses, watches, chairs, and words, become key focal points in
networks of relationships that allow us to reflect on ourselves: they,
therefore, help us to know ourselves and to think about the nature of
contemporary everyday life.
The example of objects that produce awareness, as in the case of the tap
which with its voice indicates how much water has been consumed, every
ti e it s tu ed on, is an illustration that consumers are not seen as passive
and alienated subjects by the children [in that they engage in reciprocal
relationships with objects, in this case a tap]. Rather, once again, the
children demonstrate the ability to use objects to actively build their own
social identities, their own personal worlds of meaning in the context in
which they live.
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EÇIL UĞUR YAVUZ, ROBERTA BONETTI, NITZAN COHEN
Conclusion
In this experimental design research, we have witnessed that object
agency that children created through storytelling gave rise to new notions
about smart objects and their relationship with the user. We see how
everyday objects can become smart allowing us to reflect on ourselves, help
us to understand others better or open up new horizons. We believe that
our experiment is an example of how fictioning with the harnessed
creativity and freedom of children – as equal partners – can feed our
creativity to design interactive artefacts and imagine possible futures, in
which technology will ubiquitously enter to our everyday life objects. This
e pe i e t u de li es the fa t that i this e eal desig e s ole has
been changing towards not only designing object by its form and function,
but also scripting its behaviour or assigning a personality. In this era of
designing smart objects, new modes of social dynamics have been emerging,
and designers should bear in mind this aspect while designing smartness .
Acknowledgments
The authors collaborated in drafting this paper, and shared its content.
In particular, Roberta Bonetti is the author of Smart objects as pro–active
agents and An anthropological perspective. Seçil Ugur Yavuz and Nitzan
Cohen wrote the rest of the article.
We would like to thank Graziella Facchinelli and students of Primaria de
Gaspari for organisation and participation in co–design workshops.
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Interaction Matters. A Material
Age
s Perspe tive on Materials
Experience
Stefano PARISI*a and Valentina ROGNOLI
a
a
Politecnico di Milano
Materials are not inert substances. They can act, change, behave. It is
acknowledged by both the Materials and Design community and the Human–
Computer Interaction community, which recently are merging their interests
into the engagement of users with physical matter, through the experiential
qualities of materials. Taking into consideration the fundamental role of
materiality in the definition of the product experience, the concept of
Materials Experience emerged. Nevertheless, since it is restricted to a
human–centered view, the framework of Materials Experience does not
contemplate the relations between non–human subjects, i.e. the interaction
between the materials and other artifacts, substances, organisms, and
environments. The concept of material agency in non–human relations might
offer a new perspective to Materials Experience.
Recently, materials with a high degree of interactivity are emerging,
showing unusual properties and establishing unique relations with users,
designers, artifacts, environments. They are connected, computational,
augmented, smart, self–healing, aging, and growing materials. A selection of
best practices and case studies is presented, highlighting their involvement in
non–human relations. As a result, we propose an expansion of the framework
of Materials Experience and a paradigm that highlight the autonomous,
provoked and interpreted components of materials agency.
Keywords: Materials experience; ICS materials; material agency; non–human
relations; interactive materials
*
Corresponding author: Stefano Parisi| e–mail: stefano.parisi@polimi.it
Corresponding author: Valentina Rognoli| e–mail: valentina.rognoli@polimi.it
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Introduction
Materials are not inert substances, but entities able to act, change,
behave, i.e. they have Material Agency . They also influence the experience
that people have with artifacts through Materials Experience .
Nevertheless, the notion of Materials Experience appears to explicitly
consider only relations between human and non–human entities, i.e.
between people and the materials. It does not contemplate the role of
material agency in establishing non–human relations between the materials
and other non–human entities. In this paper, we focus on expanding the
framework of Material Experience through the lens of Material Agency in
non–human relations, and on identifying a paradigm that considers the role
of material agency in defining the autonomous, induced and interpreted
components of Materials Experience.
In state of the art, we introduce the most relevant theoretical
contributions about the topic, and we address the research question: how is
the Materials Experience framework influenced by materials agency in non–
human relations?
To answer, we examine examples and case studies of interactive
materials. We use the term interactive materials with a broad meaning,
including not only computational, electronic, and digital materials, but all
the materials that can establish a two–way exchange of information with
other human and non–human entities.
As a result, a paradigm arises, and an expansion of the Materials
Experience framework is proposed and discussed. This early investigation
relates to a research project about the relation between design, materials,
and interaction, also referred as ICS_Materials , i.e. interactive, connected
and smart materials (Rognoli, Arquilla and Ferrara, 2016).
State of the art
In the panorama of design, materials are a fundamental element of
products. In the last 30 years, scholars moved their attention from technical
properties of materials to the sensorial and experiential qualities of them
(Ashby and Johnson, 2002; Cornish, 1987; Karana, Pedgley, and Rognoli,
2014; Manzini, 1986; Rognoli, 2010). Nowadays it is known that material not
only needs to meet practical demands. It also offers intangible features that
captivate people’s appreciation and that affect the experience of an artifact
beyond its functional assessment. In a few words, these can be called
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intangible characteristic of materials (Karana, Hekkert and Kandachar,
2007; 2010), intangible sparks (Karana, Pedgley and Rognoli, 2015), and
e p essi e–sensorial characteristics of materials (Rognoli, 2010).
Since materiality contributes to the definition of Product Experience
(Desmet and Hekkert, 2007) the concept of Materials Experience arises as
the experience that people have through and with the materials of an
artifact (Karana, 2009; Karana, Pedgley and Rognoli, 2014; 2015). In its very
first definition, Materials Experience has been framed in a framework of
intertwined and interdependent layers:
the sensorial experience, related to how user senses materials. We
find materials cold, shiny, etc.
the affective experience, related to emotions elicited by the
material. Materials cause us to feel surprised, bored, etc.
the interpretive experience, related to the meanings evoked by the
material. We think materials are modern, cozy, etc.
Materials Experience arises autonomously and is interpreted subjectively
by people. Nevertheless, when designing a material or embodying it into an
artifact, the role of designer appears to be fundamental in understanding,
envisioning, and creating the Materials Experience, to provide meaningful
material and product experiences to users.
Similarly, Human–Computer Interaction (HCI) community is moving its
interests toward interaction and experience with materials. After having
focused its investigation on the dematerialization of technologies, it is re–
valuing the importance of the sensorial involvement of the user with
physical matter. It is demonstrating interest towards materiality of devices,
interactive artifacts, and tangible interfaces, promoting the notion of
material turn (Robles and Wiberg, 2010), material move (Fernaeus and
Sundström, 2012) and material lens (Wiberg, 2014). It would be helpful to
mention the research projects and studies by Anna Vallgårda about
Computational Composites and Material Programming (Vallgårda, 2015;
Vallgårda and Redström, 2007; Vallgårda and Sokoler, 2010; Vallgårda et al.,
2016), Vasiliki Tsaknaki and Ylva Fernaeus about imperfection in HCI
(Fernaeus et al., 2014; Tsaknaki and Fernaeus, 2016; Tsaknaki, Fernaeus and
Schaub, 2014), Daniela Rosner (Ikemiya and Rosner, 2013; Rosner and Ames,
2014; Rosner and Taylor, 2012; Rosner et al., 2013) and Holly Robbins,
Pat izia D Oli o, and Elisa Giaccardi (Giaccardi et al., 2014; Robbins,
Giaccardi and Karana, 2016; Robbins et al., 2015) on the topic of aging and
of traces, Jenny Bergström about Becoming Materials (Bergström et al.,
2010) and the research of Hiroshi Ishii on radical atoms (Ishii et al., 2012).
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Figure 1 A conceptual framework of the levels of Materials Experience according to
Ka a a a d Gia a di s defi itio
.
According to HCI notions and focusing on the interaction between
people and things, the framework of Material Experience was recently
extended by Giaccardi and Karana (2015), by adding a new level. This level is
named performative experience and acknowledges the active role of
materials in shaping ways of doing, physical actions and practices. We
scratch, finger, squeeze it, etc. (fig. 1).
The introduction of this level in the framework of Materials Experience
opens to considerations on materials as a part of social and cultural
practices. Indeed, this leads to a shift for designers from considering
individual relationships between people and material artifacts to a whole
experience, where the experiential qualities of materials allow encounters,
performances, and social practices. Designers should anticipate, envision,
and create a situation in which desired practices may arise and people may
assimilate the material artifact, and its behavior, into their ongoing
performances (Karana et al., 2016). Through this, materials are co–
performers of practice with people in the socio–ecological context
(Robbins et al., 2016).
Giacca di a d Ka a a s o t i utio to Mate ials E pe ie e g ou ds o
a non–anthropocentric or thing–centered approach to design (Cila et al.,
2015; Giaccardi et al., 2016), which considers the human as an element in a
broader system of relations between humans and non–humans, and non–
humans playing an active role in action and experience. This perspective
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takes into consideration the notion of agency, that, according to Karana and
Giaccardi, is not the attribution of intentionality to materials, but the
acknowledgment of how humans and materials interact relationally in a
productive entanglement and a mutual relation. According to Giaccardi and
Karana (2015) neither people nor objects, but instead the mutual
interaction between people and objects, gives rise to particular materials
experiences. Agency is the result of the relation between human agency,
i.e. the ability and power of people to control, shape and use materials on
their purpose, and material agency, i.e. the power of the non–human
entities to facilitate, suggest, provoke or prevent actions. This position on
the argument about where agency is situated states that agency is neither
only in human nor only in material, but in both of them and in the relation
between them. This is close to the positions of many authors as Merleau–
Ponty (1962), Dewey (1980), Miller (1987), and on the theory of
imbrication (Taylor, 2001) and of diffused agency (Gell, 1998).
We can state that the concept of Materials Experience grounds on the
relationship between humans and non–humans. On the contrary, the
concept of Agency implies also non–human relations and social interactions
without the presence of human actors (Latour, 2005). As a matter of fact,
Agency is often understood simply as the ability to act. The agent is
someone, often recognized as a subject, who can undertake action
(Borgerson, 2005). The material agency is the capacity for non–human
entities to act on their own, apart from human intervention (Leonardi,
2011).
From these observations, we raise a research question. How is the
Materials Experience framework influenced by materials agency in non–
human relations? To answer this question, we introduce a list of classes of
interactive materials. In these materials, non–human relations through
materials agency are evident. Observations on their behaviors, properties,
and performances could bring to insights to answer the research questions.
Classes of interactive materials
We selected a list of interactive materials that can establish non–human
relations, communicating and exchanging data with other non–human
entities, i.e. other materials, technologies, artifacts, organisms and the
environment. We use the term interactive materials with a broad meaning,
including not only computational, electronic, and digital materials, but all
the materials able to respond and establish a two–way exchange of
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information with other entities, influencing each other, through chemical,
mechanical, electronic, and biological means. Among these materials, there
are both conventional and low–tech materials, and emerging and
technological ones. These materials are described in an order based on
traditional classification by literature. For each of these classes of materials
a description of their peculiar properties, thanks to which they can relate to
non–human entities, will be provided, and examples of applications and
experimentations will be described through best practices and case studies.
To answer the research question, we examined the physical and temporal
behaviors of these materials, their properties, and performances,
highlighting their materials agency in non–human relations and considering
their autonomous, induced, and interpreted components.
Aging materials
Aging is the natural dynamic behavior of materials due to
environmental factors. It is a process that changes the physical and chemical
structure of substances through time, or a whole of physical–chemical
phenomena that alter properties of materials, according to specific
mechanisms related to material properties. From a technical and
engineering perspective, the measurement of aging and degradation is a
conventional practice to define durability of materials. Durability is
described as the conservation of physical and mechanical characteristics of
materials and structures, and as the capacity to last through time resisting
to aggressive actions of the environment, without degradation (Ostuzzi et
al., 2011).
Some materials, more than others, have peculiar and unique ways to age
that are evident and expressive, like patina, i.e. copper oxidation (Fontanille,
2002). Stain Cups are partially glazed ceramic cups by Laura Bethan Wood
(www.bethanlaurawood.com/work/stain) that create a relation with the
drink they contain by absorbing it in some portions of the surface, changing
color through time and revealing a designed pattern. Verderame by
Odoardo Fioravanti (www.fioravanti.eu/project/verderame) is a set of
copper tiles that due to oxidation shows through time a graphic pattern.
This kind of behaviors is slow, difficult to control and to design by the
human, because latent in the material and subjected to the randomness of
environmental factors. Some contemporary designers have decided to
embrace materials aging, by giving value to the mutations of materials
provoked by time and by environmental factors and designing a graceful
manner to age (Rognoli and Karana, 2014).
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Figure 2 The materials of Sui Bag are able to interact with the environment with two
contrasting behaviors and qualities. Master thesis project by Giulia
Ardenghi, supervisor: Valentina Rognoli (Ardenghi, 2014).
Smart materials
Smart materials is an expression used to identify functional materials
that have changeable properties, and that can reversibly change some
features like shape or color in response to a physical or chemical influence,
e.g. light, temperature or the application of electric field. Some of these
materials are shape memory alloys, thermochromic and photochromic
polymers, photoluminescent materials (Addington and Schodek, 2005;
Cardillo and Ferrara, 2008; Ferrara and Bengsiu, 2013; Ritter, 2006; Rognoli,
2015). This behavior is designed, reversible, very fast in its manifestation,
and repetitive.
A case study is Sui Bag (Ardenghi, 2014; Rognoli, 2015). Sui Bag is a
project that aims to manifest the qualities of the interactive behavior of
smart materials in contrast with aging materials. It is a bag conceived as a
personal object accompanying the owner in daily life. Due to its materials
changing over time, it elicits in the user the awareness of the incapability of
controlling and predicting its changes. The concept of the bag is based on
the difference of reaction to the passing time of the inner and of the outer
parts of the bag, thanks to the use of two different materials. The first one,
leather (Tsaknaki, Fernaeus and Schaub, 2014), is slow and irreversible. The
second one, a photochromic smart yarn, is fast and reversible. The outer
part was realized in vegetable–tanned leather, which ages and lasts over
time, recording and accepting in an irreversible manner all the alterations,
evidence, traces and imperfections due to the passage of time. Through this,
it enables a slow and continuous mutation of the artifact itself. On the
contrary, the inner part of the bag changes over time in a rapid and
reversible manner, eliciting temporary changes, thanks to the use of
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photochromic materials, i.e. smart materials able to change their chromatic
optical properties according to light exposure. The final design solution of
the bag can interact with the environment by receiving an irreversible and
slow accumulation of traces and patina, and temporary and quick color
alterations (fig. 2).
Self–healing materials
Self–healing or self–repairing materials are synthetic substances with
the ability to automatically repair any damage to themselves without an
external diagnosis of the damage or human intervention. In contrast to
conventional materials that degrade over time due to fatigue,
environmental conditions or damages, self–healing materials counter
degradation through the initiation of a repair mechanism that responds to
micro–damages. This healing mechanism varies from an intrinsic repair of
the material to the addition of a repair agent contained in a microscopic
vessel inside the material structure. Self–healing materials cover all classes
of materials, i.e. metals, ceramics, concrete, but the most common types are
polymers and elastomers. In some cases, the healing process activates in
response to an external stimulus, i.e. light, temperature change. One
example of these materials is a self–healing Concrete developed by TU Delft
(www.citg.tudelft.nl/en/research/projects/self–healing–concrete) able to
repair its cracks, by embedding calcite–precipitating bacteria in the concrete
mixture.
Augmented, computational and connected materials
Nowadays and even more in the future, computation surrounds us in our
daily lives. Technologies are unobtrusive and seamless, almost disappearing.
Thanks to the embedment of technologies and computers, materials can
obtain the ability to act and to interact not only with users but also with
other objects or with the environment, i.e. machine–to–machine behavior.
The term augmented materials (Razzaque, Delaney and Dobson, 2013)
denotes a family of materials with general physical and computational
properties, in which electronics are seamless and embedded during the
fabrication of the material. Similarly, the term computational composites
(Vallgårda and Redström, 2007) identifies composite materials in which at
least one of the components has computational capabilities. This definition
acknowledges computer as a material, with specific computational
properties, which might be included in a composite material to become
useful in design. In a similar way, due to the diffusion of Smart Objects and
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the Internet of Things (Giaccardi, 2015; Kuniavsky, 2010), connected
materials that might act through a machine–to–machine behavior might
emerge. Specifically, one of the aims of the ICS_Materials research project
(Rognoli, Arquilla and Ferrara, 2016) is to investigate on this class of
materials and develop a definition, framework, and strategies for them.
Thanks to sensors and actuators, these materials can have a broad range of
behaviors and qualities that should be decided at first stage by designers
through material programming (Vallgårda et al., 2016).
Growing materials
Growing materials are living materials or composite materials based on
living organisms that use the growth of their living substrate, e.g. bacteria,
microbes or fungi, as manufacturing and shaping process, i.e. Biodesign
(Van Der Leest, 2016; Myers, 2012). This definition covers a broad range of
materials. The designer of SuperOrganism (www.uovodesign.com)
established a close collaboration with bees in the manufacturing of small
artifacts and packaging. They are made of beeswax and propolis, by
providing a shape suggestion, and letting the bees build the artifact.
Bicouture (www.biofabricate.co) is a leather–alike material obtained by
bacterial cultures.
A case study is A Matter of Time (Parisi, 2015; Parisi, Rognoli and Ayala,
2016). A Matter of Time is a research and experimentation project on a
growing material based on mycelium – also known as the roots of
mushroom – and a natural substrate made of agricultural waste fibers. The
project aims to understand, exploit, and implement the inner and
spontaneous mechanism of growing of the material. Its manufacturing and
shaping process is based on the growing of mycelium that acts as a binding
agent to the natural substrate, inside a mold, for several days. The only task
for the designer is to assist the material during its growing stages, e.g. by
preparing a proper environment for the material to grow. Since it is a living
organism, it is spontaneous, and it is not possible to have full control of it
during its growing, bringing each time to different results (fig. 3).
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Figure 3 The project a Matter of Time explores the potentialities of mycelium–based
growing materials highlighting its spontaneity and autonomy. Master
Thesis project by Stefano Parisi, supervisor: Valentina Rognoli (Parisi, 2015).
Other materials
Finally, other materials show interactivity without being part of the
previous categories. One example is Transformative Paper by Florian Hundt,
a layered structure, that reacts to environmental conditions by changing its
shape thanks to the anisotropic properties of moisture expansion of papers.
Results and discussion
Although these classes of materials appear to be very different and with
their own characteristics and behaviors, observing them it is possible to
identify a common paradigm.
First, the human entity sets the beginning of the process by
programming, guiding or facilitating the material in its action.
Then, the non–human entity – both the material and the
environment or other non–human entities – expresses itself as
actant and produces a result thanks to a latent performative
pattern, which is partially innate and partially induced by the human
entity.
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Finally, this behavior and its effect are perceived and interpreted by
people, i.e. a human entity that have experience of it as observers.
It is evident that when designing a material or embodying it into a
p odu t, the desig e s isio fo the desi ed Mate ials E pe ie e a ifests
through experiential qualities of the material, as well as technical properties.
With interactive materials, it expresses also through the qualities of their
dynamic and active behavior, in particular through their non–human
interrelations. By materializing their vision of materials experience,
designers transfer a set of values, beliefs, aspirations, and ideas into the
materials, and, through the materials, they communicate them to society.
This observation is connected to the metaphor of technology–as–text
(Joerges and Czarniawska, 1998). Designers exploit the inner dynamic
mechanisms of materials to convey a vision that reveals itself through the
qualities of their active behavior. Materials tell us something through
changes and traces. If no trace is produced, they offer no information to the
observer and will have no visible effect on other agents. They remain silent
and are no longer actors: they remain, literally, unaccountable (Latour,
2005). Through changes and traces materials express themselves, as well as
people that produced them and that use them do (Parisi and Rognoli, 2016;
Robbins, Giaccardi and Karana, 2016; Robbins et al., 2015; Tsaknaki and
Fernaeus, 2016).
Thus, the physical and temporal behaviour of materials and the results
have peculiar features that influence the material experience. Thanks to this
observation we propose to expand the framework of Materials Experience
by adding another level that demonstrates the relevance of material non–
human interactions in the creation of the Materials Experience. The level of
Materials Experience here proposed answers to the following questions:
How do the materials interact with the environment and other things? In
which manner and with which behavior? Which are the results? (fig. 4).
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STEFANO PARISI, VALENTINA ROGNOLI
Figure 4 A proposal for expanding the Materials Experience framework by adding a
level related to non–human relations of active materials.
Observing the described classes of materials, we can state that they have
different behaviors and results and that we might identify a range of
qualities characterizing them. These qualities are related to diverse criteria
that need to be further investigated and classified:
the speed of action
the regularity or irregularity of actions
the reversibility or irreversibility of mutation
the predictability or unpredictability of actions
fuzzy behaviors
the repetition
the autonomy of automatism of action
the modality of transformation and expression, e.g. stratification,
reduction, movement, sound, light, etc.
Although with interactive materials all these observations appear very
evident, they may also be applied to conventional materials with a lower
degree of interactivity.
In addition, we argue that it may be required to rename the levels of
materials experience to make it more clear and consistent with classical
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s Pe spe ti e o Mate ials E pe ie e
terminology and avoid misunderstanding, introducing the term aesthetic
instead of interpretative , and the term aesthesic instead of sensorial .
Finally, observing the paradigm, it is evident that matter is active, but
cannot be independent of human intervention and interpretation. In
particular, the designerly intentionality of humans appears to have the
fundamental role of giving a purpose to the actions of non–human entities –
by programming, designing, guiding and facilitating – transforming active
matter into purposeful and specialized interactive materials, through the
design process. As Manzini (1986) stated, matter becomes material when it
is included in a design project and becomes part of a product.
Conclusions
The aim of this research was to investigate how materials agency in non–
human relations influences the framework of Materials Experience. To
answer, we considered interactive materials, i.e. emerging and traditional
families of materials that have the ability to establish non–human relations
with other substances, organisms, and environments. These families of
interactive materials were described including best practices and case
studies of research projects, highlighting the different types of material
behaviors, their qualities, and the results of interactions.
As a result, we identified a paradigm that puts human and non–human
entities in relations, and an expansion of the Materials Experience
framework, by considering non–human interactions of materials and how
people perceive them through their qualities. This new experiential level, its
qualities, and the paradigm need to be further developed and studied in the
in the scope of the ICS_Materials research.
Furthermore, it contributes to the ICS_Materials research project
examining some case studies of materials through the lens of Material
Agency and Materials Experience.
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692
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
What Does Light Do?
Reflecting on the Active Social Effects of
Lighting Design and Technology
Daria CASCIANI*a and Fulvio MUSANTEa
a Politecnico
di Milano
The studies about the social effects of lighting describe lighting as an
important social means and an agent that can influence people emotional,
behavioural and social experiences despite cultural, social and individual
differences. A cross–cultural analysis of studies about lighting report that
higher lighting levels induce greater arousal, activating louder conversations
or a more general communication meanwhile a domestic environment with
low lighting levels influences more relaxed and intimate disclosure. Certain
lighting atmospheres are appraised as more hospitable for people, while
some patterns of lighting distributions can affect people proxemics.
In this paper, we investigate the active role of lighting in setting the social
relationships between people by providing a theoretical framework based on
an extensive literature review and by presenting the results of several
designed lighting probes. From the user confrontation through qualitative
and quantitative analysis, we reflect on the sociality of lighting that act for
social intimacy/inclusion or social exclusion, with a subtle agency on people.
Keywords: Lighting agency; psychosocial effects; social lighting
Introduction
The majority of the studies related to lighting have been focused on
visual performance with lighting ensuring optimal vision and comfort in
carrying out visual tasks (Boyce, 2003). More than solely vision, lighting can
have a physiological influence on individuals by setting their circadian
rhythm (Rea, 2002). In addition to this, the visual perception is much more
complex because it is influenced by cultural associations, interpretations
and expectations which can derive from social and personality features
*
Corresponding author: Daria Casciani | e–mail: daria.casciani@polimi.it
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DARIA CASCIANI, FULVIO MUSANTE
(Veitch and Newsham, 1996). Lighting can also have psychological effects
and can influence appraisal, affect and behaviours (de Kort and Veitch,
2014; Illuminating Engineering Society, 2017). Behaviours can be considered
as a function of personal factors, defined by culture, memory, personality,
previous experiences, and as a function of environmental factors which
constitute the tactile, thermal, acoustic and visual experience of the space.
Allowing the vision and perception of the environment, lighting can also
contribute to affect behaviours. In this regard, several studies (Kobayashi,
2013; Magielse and Ross, 2011; Veitch and Gifford, 1996) have investigated
the implications of certain luminous conditions in defining socially including
/ excluding spaces and social negotiations (fig. 1).
Figure 1 The multiple effects of the lighting experiences. Diagram adapted from
Veitch and Newsham (1996) 1, Kobayashi (2013) 2 and Magielse and Ross
(2011) 3.
Research question
Lighting, as a material and immaterial agent, is manipulated in a social
way to lit places and to influence social experiences, depending on people
social and cultural associations (Bille and Soresen, 2007). This paper wants
to highlight the many ways lighting can influence and act on sociality (social
appraisal and behaviours) with a particular focus on new lighting
technologies (Solid State Lighting and Digital Controls).
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What Does Light Do? Reflecting on the Active Social Effects of Lighting Design and Technology
Methodology
Initially, an extensive literature review was performed through scientific
journals of Lighting, Interior and Interaction design, Psychology and Social
Sciences, by using the keywords lighting , social interaction , social light ,
lighting behaviour , light agency . A content analysis was operated and,
even if not exhaustive, the selected references provide a robust theoretical
framework to the topic.
Subsequently, three case studies (CS) has been designed and performed
through experimental lighting design probes, conducted in the field and in
the laboratory. Investigations were based on hybrid research techniques
with both a qualitative and quantitative approach: observations
documented with videos and photography, audio–recorded semi structured
interviews (50 in CS1; 40 in CS2; 20 in CS3) and surveys (40 questionnaires in
CS2). Those were analysed and compared to obtain a deeper understanding
about the social agency of lighting in the urban environment.
Lighting and social situations
As observed in normal daily life, different social situations require
different lighting conditions: people favour higher lighting levels for
demanding visual tasks and lower lighting levels for non–visual activities,
this depending both on social and environmental factors (Biner et al., 1989;
Butler and Biner, 1987). A study of Kobayashi et al. (2001) concluded that
concentration and self–controlled behaviours (e.g. working, studying) are
preferred in bright environments, meanwhile active impersonal and relaxed
behaviours (e.g. dining and talking with friends) are preferred in bright non–
uniform lighting. Conversely, self–centred and relaxed behaviours are
preferred in dim, dark and non–uniform lighting condition in no or low
control situations (e.g. relaxing, talking to a friend, dining with the partner).
Limitations of these studies lie in the indirect way they were performed due
to the weak link between subjective appraisal and real behaviours (Hayward
and Birenbaum, 1980).
Lighting, positive affect and social appraisal
Lighting can influence people positive affect, impressions and mood,
which in turn could lead indirectly to more positive behaviours in social
situations. Lower lighting levels (150lux versus 1500lux) and warm white
light induce calmer and more relaxed feelings which also influence a positive
social attitude (Baron, Rea and Daniels, 1992).
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The impressions of a socially inclusive environment can be guided by the
spatial distribution of light which carry both environmental information and
social meanings to which people react in consistent ways. Lighting can
influence the experience of the space regarding orientation, mood,
wellbeing and social interaction (Flynn et al., 1973; 1979). By changing the
lighting conditions (spatial distribution, lighting levels, colour temperature),
people can perceive an alteration of the space (Flynn, 1977; Flynn and
Spencer, 1977): in particular, the impression of publicness derives by higher
lighting levels with a more uniform distribution from overhead lighting
fixtures meanwhile the impression of relaxation, from warm and non–
uniform wall–lighting distribution with lower levels (Flynn, 1988).
Lighting influences on social behaviour
Lighting has psycho–social effects on people by influencing spatial
behaviours, proxemics and communication.
Lighting and spatial behaviour
Involuntary human phototropism is the attraction toward bright lighting
sou es hi h a di e t people s e es Hopki son and Longmore, 1959),
lengthen the attention of students to specific tasks (Giusa and Perney,
1974), drive people movements through brighter paths (Taylor and Socov,
1974) and orient the body posture facing an illuminated area to watch the
taking place action (Flynn et al., 1973).
Lighting and proxemics
From the studies about proxemics, lighting affects the perception of the
personal space bubbles (Hall, 1966) by providing organised visual cues to
identify the occupation of a territory (Lam, 1992).
Adams and Zuckerman (1991) investigated the influence of light on the
appropriate personal distance of standing females: under lower lighting, the
distances on the sides and to the rear are bigger than the ones under
brighter conditions due to feelings of inappropriate intimacy. Other studies
showed that the social closeness between people is achieved under dim
(Werth, Steidle and Hanke, 2012) and dark lighting conditions (Gergen,
Gergen and Barton, 1973; Sommer, 1969) by increasing cooperation and
affiliation between individuals.
Lighting can also negatively affect the impression of anonymity: dark or
dim lighting conditions can enhance self–interested and dishonest
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What Does Light Do? Reflecting on the Active Social Effects of Lighting Design and Technology
behaviours (Zhong, Bohns and Gino, 2010) because people feel unobserved.
Brightness (being under the spotlight) instead reveals behaviours to others
leading to more self–controlled behaviours (Steidle and Werth, 2014).
Lighting and communication
Lighting can influence communications between individuals both in the
verbal (tone of voice, fluency of speech, type of content disclosure) and
nonverbal behaviours (sociofugal/sociopetal orientation, body angling,
seating posture, facing position and direction, gaze orientation and eye
contact, facial expressions) (Altman, 1975).
Lighting and conversational volume
Studies about the effects of lighting on speaking volume report
controversial results. Students talking in a university corridor were found
less noisy under dim lighting conditions (10–270lux), due to the increased
feeling of intimacy, and louder in brighter lighting conditions, due to the
greater arousal (Feller, 1968; Sanders, Gustanski and Lawton, 1974).
Similarly, Kobayashi (2013) found that couples spoke louder in bright
conditions (table 800lux and ambient 500lux) and quieter in dim conditions
(table 50lux and ambient lighting 1lux) meanwhile, in extremely non–
uniform lighting (candlelight: table 3lux and ambient 0.1lux), the speaking
volume depended on personality. Conversely, Veitch and Kaye (1988) found
that higher lighting level (1274lux) resulted in decreased volume among
students talking about fictional jobs.
Lighting and communication disclosure
Controversial results were also found in studies exploring the influence
of lighting in communication disclosure. Gifford (1988) found that higher
illuminance levels (900lx) and a homelike setting increased the arousal,
which in turn increased both general and auto–referential written
communication with a known friend. Differently, lower lighting levels (150lx)
increased intimate social interaction and higher disclosure in a counselling
room (Miwa, 2006).
Lighting and personal distance
Carr and Dabbs (1974) found that dim lighting is preferred in situations
requiring intimacy but, when intimacy is considered inappropriate (e.g.
during an interview), it has negative visual (decrease in eye gaze length) and
paralinguistic (increase of pauses) effects. Accordingly, Kobayashi (2013)
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found that darker conditions influence an increase in eye contact and leant
forward posture which is higher in male–female and female–female couples.
Case studies: from indoor to outdoor social lighting
The agency of lighting able to transform the impression from a very
intimate and private, to a public, formal and detached one has been
investigated in outdoor settings through a series of lighting probes, designed
and prototyped using LEDs lighting sources and digital controls aided with
sensors. Lighting scenarios and adaptive luminous scenes through implicit
interactions (Ju and Leifer, 2008) has been tested in order to follow or
support different social activities and behaviours for sociality explorations
(Casciani, 2014b).
The first case study has been set up in a Living Light Lab at the Eindhoven
University of Technology Campus (Living Light Lab, 2017) to explore the
lighting influence in space territorialisation and personalization. Overt
behaviours of 50 users were observed (focusing on body language, gestures,
head movements and detournament) and 50 semi–structured interviews
were conducted with audio recordings, followed by the transcript and
clustering of quotations for analysis.
The same space was used to perform the second case study: seven
lighting scenarios different in terms of the tonality of white (3000K –6000K)
and lighting distribution (uniformity, non–uniformity and a layered approach
with both dimmed ambient lighting and accent lighting) have been designed
and tested with 40 participants (27 male–13 female, 77.5% students; ave.
age 23 years old–55% Dutch, 12.5% Chinese, 5% Turkish). The subjective
appraisal of the sociality of lighting (privacy / publicness, cosiness /
detachment, safety) was assessed through a revised atmospheric survey
(Vogels, 2008) 40 questionnaires were administered followed by semi–
structured interviews.
Finally, in the third case study, the sociopetal/sociofugal behaviours and
social proximity were investigated in the Environmental Testing Room at the
Politecnico di Milano (Laboratorio Luce, 2017). Three lighting scenarios
different in terms of the tonality of white lighting (3000K–5000K),
distribution (direct–direct/indirect) and intensity has been prototyped under
a lighting shelter with integrated sensors for monitoring presence and body
posture. 20 participants in couples (14 female–6 male, 80% students;
average age 25 years old–50% Italian, 15% Turkish, 5% Lebanese 5%
Russian) performed role–play of different social activities (e.g. talking with a
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What Does Light Do? Reflecting on the Active Social Effects of Lighting Design and Technology
known friend, meeting a stranger in the city, discussing for a job,
counselling). They were videotaped for research purpose and interviewed
about the experience (20 interviews).
Social appraisal of street lighting
The first exploration started from the notion of environmental
experience (Canter, 1986) that describes the space as a unit of physical
attributes, emotional cognitions and human activities.
Figure 2 The lighting environmental experience set up for investigating territorial
space personalization.
The influence of lighting was investigated in terms of space
personalization and people territorialisation by following users movements
with slow and subtle lighting events occurring in a linear causal way for
navigating the space. People were detected by two sensors which in turn,
triggered the lighting in relation to their position and behaviours. Lighting
was turned on for welcoming people in the space, illuminating the path and
showing the foreground with warm white and higher lighting levels (fig. 2).
Interviews highlighted different levels of positive impressions and
approval: lighting was found to be significant in personalizing the space and
giving a sense of control, evocating a positive company meanwhile having a
reassuring power. Adaptive lighting was defining a subtle relationship with
people through unconscious and not–invasive perception.
In many cases, people were detouring, watching around or trying to see
if lighting was following them. Hence lighting determined an impression of
subtle management and active personalization of the luminous atmosphere.
Even implicit, the interaction with lighting was found to contribute in
restoring an intimate connection with the space. Besides this, the direct
bodily interaction with lighting increasing both levels and personal control,
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as found by Haans and de Kort (2012), ensures security perception and
comfort of the individuals, without creating embarrassment.
Social appraisal of square lighting
From the studies of Flynn performed in indoor spaces, the subjective
appraisal of seven differed lighting scenarios (distribution, contrast between
light and shadows and correlated colour temperature) was performed
through a pairwise comparison to assess sociality in terms of safety and
security perception, privacy/publicness and cosiness/detachment comfort
and liveliness impressions.
Figure 3 The lighting environmental experience set up for investigating
privacy/publicness, cosiness/detachment of the different lighting
conditions.
From both qualitative and quantitative results, (Casciani, 2014a; Casciani
and Rossi, 2015) people found warm white lighting more suitable for
socialisation and contributing to the perception of cosiness and hospitality
in comparison to cold white lighting that was found too much technical and
not convenient for social activities. The interviewed participants were
continuously referring to past experiences and interpretation: warm lighting
preference, for instance, was associated to traditional public lighting with an
orange–yellowish colour and to domestic lighting with a feel at home
touch .
The bright and uniform lighting atmosphere was associated with safety
perception and extreme functionality. Differently, a layered approach with a
dim ambient lighting and spotlighting on meaningful visual cues was
associated with a more evocative atmosphere for social inclusion, enhancing
conversation and fostering social interaction. The luminance contrast ratio
of lit and dim spaces influenced higher emotional effects which were
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What Does Light Do? Reflecting on the Active Social Effects of Lighting Design and Technology
evident during the interviews: the environment was found comfortable,
interesting, mysterious and reassuring. Even if not statistically significant,
the preference for more light for safety issues depended both from gender
(e.g. female) and personality characteristics (femininity), meanwhile the
interest and attraction toward the shadow–light juxtaposition were
connected to past experiences of positive social situations: It reminds me
the lighting you find in a club. You can focus on people and decide to be in
the darkness or in the light .
Similar trends about impressions of privacy/intimacy and
interest/appeal influenced by lighting in public squares were found by Nasar
and Bokharaei (2017) by using quantitative surveys mediated through virtual
simulations.
Social behaviours in a public/private shelter
Based on the studies of Kobayashi (2013) and Magielse and Ross (2011),
sociopetal/sociofugal behaviours, social proximity, social appraisal and
lighting control consciousness occurring during the implicit interaction were
investigated in the third case study. The lighting experience was designed so
that if the couple was leaning backwards (social detachment), the
atmosphere would change in cold white and direct/indirect lighting. If
leaning forward (social proximity), the atmosphere would change in a direct
warm white spotlight (fig. 4 and fig. 5).
Figure 4 The micro–lighting environmental experience set up for investigating
sociopetal/sociofugal behaviours and social proximity.
Despite the lighting system was not expressing evidently how to be
controlled, a group of the participants interacted explicitly to explore it
further and to understand the meaning of the lighting transformations. They
were not constraining their behaviours, but rather showing interest and
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testing the lighting system through explorative behaviours and gestures
which made visible evidence of personal control and occupation of territory.
The majority of participants were guessing, during the experience, the
reason for lighting changes. The interviewed participants expected the
interaction to occur through voice volume recognition, movement and
distance detection but also through emotions, thoughts and mood
monitoring.
During the experience, different kind of interaction occurred: indirect
engagement with lighting (as it was designed), direct interaction between
people triggered by lighting (talking about the meanings of the light
changes), direct interaction between people and lighting triggered by the
researcher (in the interview phase).
The lighting system was found supportive during the role–play by the
majority of the participants, useful to assist the performance of fictional
social activities i the a kg ou d of the pa ti ipa ts atte tio . Du i g the
interviews, people addressed the warm lighting as more intimate,
comfortable and cosier, defining a more intimate zone and a supportive
atmosphere in social situations. Warm and spotlight condition were found
to fit intimate situations in defining a closer relationship and shaping a more
private condition. Feeling to be surrounded by darkness and to be less
exposed allowed to talk more openly about personal information. The warm
spotlighting condition suggested, provoked and supported more privacy,
intimacy and closeness by defining a personal territory. When the dimly lit
environment was brightened, it suddenly tended to invite less intimate
interaction, by signalling the transition between one mood to another, as
was also noted by Knapp, Hall and Horgan (2014).
Cold direct/indirect lighting was found more formal and detached,
helping in maintaining the distance between individuals by showing the
faces and the surroundings; people felt more exposed and revealed in a
luminous condition which defined an open shared territory.
The majority of the participants said to enjoy the lighting system during
the interviews: the system was found as effectively accommodating the
luminous atmosphere in relation to the proxemics impressions of people,
even if they reported the occurrence of too harsh and sudden lighting
transformations. Interviews also revealed that the social agency of lighting
in this experiment was determined by cultural association that have been
accumulated through generations of past experiences. Many times, people
mentioned that the lighting recalls about previous lighting atmospheres in
order to define if it was appreciated and supportive in the social activities.
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What Does Light Do? Reflecting on the Active Social Effects of Lighting Design and Technology
Participants also gave suggestions and further possible applications in
different settings which are out of the discussion of this paper.
Figure 5 Some screenshot of the role–play videotapes: the first column show the
scene with no people; the second column shows moments of social
closeness; the third column shows situations of social detachment; the
fourth column shows people exploration of the lighting systems and its
functions.
A men–female couple felt embarrassment during the experiment when
displaying and sharing publicly their personal and social information through
lighting and showed a veiled annoyance due to the intimate lighting
condition which was considered too inappropriate. In the other cases, with
male–male and female–female couples, lighting was not creating problems
in this regard. The personal or shared behavioural transformations disclosed
by lighting were not causing evident discomfort. Other than this, the
possible negative feedback determined by visual disclosure should be also
considered when designing socially adaptable lighting systems.
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DARIA CASCIANI, FULVIO MUSANTE
Despite of the small number of combined couples of this experiment,
according to the study of Kobayashi (2013), gender seems to differentiate
impressions, attitudes and behaviours about social lighting in closeness
situations.
Concluding remarks
This paper, rather than providing a conclusive answer, has an exploratory
nature, by addressing a series of different perspectives and tackling various
issues in the realm of psycho–social effects of lighting on sociality. The
gathered insights result preliminary but useful to extend the investigation
about a more human–centric perspective of LED lighting design and digital
controls applications.
The majority of the reviewed studies have an international span (North
America, Europe and Japan) and show similar trends toward the social
agency of lighting, even though heterogeneous cultures have been involved
in the mentioned studies. On the other hand, the majority of these studies
were performed in controlled laboratory settings or by recreating specific
indoor situations (e.g. counselling, office and conference rooms) and only a
small amount were realised in real spaces to study overt behaviours and the
implications of light on people sociality.
Through the case studies explorations, lighting resulted not to be the
solely determinant factor to make a place more social or sociable. In fact,
lighting can act as a feature which complements the environment to its
social quality and use. Despite of this, certain luminous atmospheres have a
social evocativeness across different cultures and can contribute to design
and set more human and social oriented experiences in terms of safety,
intimacy and hospitality both in indoor and outdoor settings.
In particular, warm white lighting and the lighting distribution in the
space can affect the personal and interpersonal space requirements along
with the territorial and social behaviours. In this, past experiences, cultural
sensitivities and individual taste have a determinant role in defining the
social agency of lighting atmospheres. If people can manipulate lighting
assigning a social meaning. Lighting, in turn, seems to have the agency of
manipulating people as well, with a subtle influence on social behaviours
inducing background reactive and proactive human–light interactions (Ju
and Leifer, 2008).
The results of the experimental case studies highlighted the fact that the
effect of lighting is delicate, especially when social activities take place. Even
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What Does Light Do? Reflecting on the Active Social Effects of Lighting Design and Technology
though the explorations demonstrated that lighting has a subtle influence
on the social behaviours of the participants, it is still recognised in its rooted
social meanings. Therefore it is also unconsciously influencing and
leveraging deeper social meanings. In this regard, light acts supportively of
social behaviours in specific real or fictional social applications to
accommodate or compensate for more private/intimate or public/detached
situations. Light acts to enforce interpersonal relationships, supports social
negotiations, contributes in communicating proxemics information and
defining more socially including or excluding environments.
From this paper, it is also evident that behaviours are not only socially
based or bound up on cultural association but are also rooted in luminous
atmosphere, conceived as the intermediate state between light, the
environment and human perception. For this reason, the influence of
e tai lights apes Bille a d So ese ,
o people eha iou s should
be always read as mediated by contextual, cultural, environmental, personal
and social factors. Despite of this, similarities between lighting cultures and
personal background in relation to the social appraisal of a lighting situation
were found during the case studies, particularly in assessing the impression
of intimacy, cosiness and romantic atmosphere compared to a detached,
formal and tense luminous environment.
In addition to this, the case studies present an initial contribution to the
design of socially adaptive public lighting in contemporary cities which
advocate for a deep investigation of different environments and various
other situations. This inquiry seems to be crucial in the future development
of the so–called smart cities where the lighting scenarios and behaviours
should be designed in order to influence, positively, the social use of the
city. In fact, the research about the influence of lighting on sociality can
concur to create better and more meaningful experiences through the use
of new technologies (e.g. Internet of Things and digital lighting). The use of
the adaptive luminous micro–environment, in particular, confronted people
with a new level of awareness about future possibilities of lighting and
choices which were not present before.
In this sense, further investigations, through the use of luminous
provotypes (Aliasgari and Clark, 2016) are seen as a possible further step of
investigation to foster the social dimension of lighting in more active ways,
incentivizing social uses, agency and exchanges.
705
DARIA CASCIANI, FULVIO MUSANTE
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Actualising Agency through Smart
Products: Smart Materials and Metaphors in
Support of the Ageing Population
Massimo MICOCCI*a, Gabriella SPINELLI a and Marco AJOVALASIT a
a Brunel
University London
Technological innovation is increasingly contributing to the development
of Smart Products– SPs–, meant as autonomous devices augmented by
sensing, processing and network capabilities. Given the reduced familiarity
that the ageing population has with technological products, it is deemed
appropriate to deploy SPs to enhance the experience with technologies of this
population segment. Recent studies in interaction design demonstrate how
analogies and metaphors, powerful learning tools for written, verbal and
visual communication, can be physically embedded into products to improve
the interaction with the users. Metaphors, that can trigger established
knowledge domains, allow users to create bridges between old and new
products making the product more intuitive.
This study proposes that Smart Materials (SMs) may be more successful
for embedding multi–sensorial metaphors into novel SPs, increasing the
chance of adoption among ageing users.
A novel device has been designed using four different SMs families in
order to evaluate which design would be more intuitive among the users. 62
participants (N=31 under–60 years–old and N=31 over–60 years–old)
assessed the 32 interactions designed. Findings reveal how age impacts the
selection of the preferred interaction and how SMs can embed metaphors to
support the users re–establishing their own subjective awareness, hence
control, of the world around them.
Keywords: Smart products; ageing; agency; smart materials; metaphors
*
Corresponding author: Massimo Micocci | e–mail: massimo.micocci@brunel.ac.uk
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MASSIMO MICOCCI, GABRIELLA SPINELLI, MARCO AJOVALASIT
Introduction
In the last decades material sciences have made technological
advancements and discoveries that have radically changed the role
consumer products have in everyday life (Jung and Stolterman 2011;
Kuniavsky 2010; Peters 2011). As a result, technology is progressively more
embedded in daily life and products are increasingly gaining context
awareness, responsiveness and cooperation abilities. It is therefore
legitimate to postulate that technical products could be considered as
age ts ith ega ds to the i eased le el of self–activity they are
endowed with and to the degree of actions they can perform (Rammert
2008). As reported in Rammert (ibidem), there are three levels of an action:
a first one where a difference of state is produced, a second one where a
difference of options is clarified, and a third one where actors can give an
explanation for their actions. We can simplify the three levels as namely: I
Do, I Decide, I Understand. Rammert interprets them as different levels of
agency, respectively called ausalit , o ti ge
a d i te tio alit . The
constellation of agencies created by the growing number of interconnected
and pervasive devices are therefore considered able to maximize the
exchange of information between human/human and human/environment
at the basic level of causality that the human agent will eventually convert
into volitional actions. Embedded intelligence may change the way designers
conceptualize and develop products, as it will no longer be just about the
physical form of the product, but about intangible features able to actualize
the contingency and intentionality of human agency (fig. 1).
Figure 1 Th ee le el of a tio s a d thei i te pla at the ausalit le el .
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Actualizing Agency through Smart Product
In order to provide a broader understanding of this issue, Smart
Materials are presented in this paper as means to unobtrusively enhance
products and the environment with intelligent and seamless features that
enhance technological devices with causality agency mediating the relation
between user and product. The dynamic and sensory–oriented features
characterizing these materials are envisioned as effective vehicle of
metaphorical messages, where the information conveyed is physically
represented for an intuitive understanding of the novel technology. The
older adults group emerged as a target group where the potential
applications of Smart Materials could have a significant impact due to the
changing requirements that the ageing process determines and the
notorious challenges encountered by older adults when interfacing with
technological products (Age U. K., 2013).
The research proposition aims to investigate how older adults could be
supported through Smart Materials embedded into products that can be
aware of their surroundings and take actions accordingly. The following two
objectives were, therefore, defined:
Identify whether there is a relationship between age a d fa ilia it
ith the te h olog ;
Explore whether the adoption of SMs as embodied metaphors could
provide benefits at a cognitive level with no distinction of age.
The investigation was conducted adopting a quasi–experiment method
and testing 32 embodied analogical/metaphorical messages into a novel
communicative device, a Smart Radio.
Metaphors and analogy: actualizing agency through
comparison
Studies conducted on intuitiveness (Blackler and Hurtienne 2007;
Blackler et al., 2011; Mohs et al., 2006), explain how the intuitive use of a
product is the subconscious application of prior knowledge that leads to
effective interaction. Literature reveals that the familiarity with similar
technology and prior exposure to products with similar features help the
overall understanding of the technology adopted with the completion of the
tasks required in a more intuitive and rapid way (Blackler, Popovic and
Mahar, 2010). The concept of familiarity with a certain technology and the
age factor of the user involved are strictly intertwined by an inverse
correlation: evidences demonstrate that the older the user, the lower his
familiarity with the technology is (Blackler, Popovic and Mahar, 2010; Fisk et
al., 2012). Therefore, older adults are considered users whose
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MASSIMO MICOCCI, GABRIELLA SPINELLI, MARCO AJOVALASIT
understanding of novel technologies is hindered by their limited prior
exposure to them. Cognitive tools for comparison su h as a alogies a d
etapho s a e see i this pape as a su essful a to i e t this t e d
and let older adults understand products they are not familiar with.
According to the definition provided by Gentner (1983), analogies occur
when a relational structure that normally is applied in one domain can be
applied in another domain (e.g. The Xl2 star system in the Andromeda
galaxy is like our solar system ), while metaphors are predominantly
relational comparison with a specific focus on the attributes they match
(e.g., She s a gi affe, used to convey that she is tall). This attributes sharing
makes metaphors relevant in terms of understanding also one experience in
terms of another, considering them as cognitive phenomenon that go
beyond the linguistic tricks of verbal language; Metaphors are already
powerful tools in both written and verbal communication, but new ways to
embody them into Smart Products should be investigated. This is the focus
of the next section.
Figure 2 Mapping of knowledge across domains with Smart Materials.
Smart Materials as physical mapping of knowledge
The term S a t Mate ials (SMs) refers to a generation of engineered
materials that have changeable properties and are able to reversibly alter
their shape or color in response to physical and/or chemical influences, e.g.
light, temperature or the application of an electric field (Ritter 2007). The
application of SMs within this paper lays in the hypothesis that the
enhanced signals they help to shape are able to build a metaphorical
language that involves all human senses and can therefore support older
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Actualizing Agency through Smart Product
adults in the acquisition of new knowledge. Based on the definition that in a
metaphorical language inferences are created by developing a mapping of
knowledge from one situation to another as an act of building a conceptual
correspondence between source and target domains also with tangible
features (Cila, 2013; Hey et al., 2008), we propose to investigate SMs as
means to physically map information from two selected domains and
facilitate the representation of abstract concepts into a physical target
domain (fig.2).
For exploratory purposes, four families of SMs are identified as
representative of the potential visual and tangible effects the dynamic
materials can achieve: Light Emitting Materials , Shape Changing
Materials , Rheological Changing Materials and Colour Changing
Materials . These four families of SMs have been embedded into the
prototype of a Smart Radio. Considering that older adults find less
intimidating those devices they had prior exposure with (Blackler, Popovic
and Mahar, 2010), a radio appeared to be a product whose components,
commands, functions are straightforward and familiar enough to let the
user be focus on the interaction proposed, and overcome the cognitive and
emotional limitations occurring when using a radically new device.
Main study
Prototyping the device
The Smart Radio was designed to keep only the aesthetics of a
o e tio al adio; i stead of oad asti g usi , the adio as
hypothetically able to share information between people using it, wireless
connected each other. The Smart Radio could potentially allow each user to
browse among four different friends/relatives (instead of radio stations) and
receive with the aim to enhance the communication between peers and
provide lightweight details of the activities they are performing (fig. 3).
Messages were displayed on the top surface of the Smart Radio and they
were shaped by embodied analogical/metaphorical messages based on the
four families of SMs identified. Each group of materials showed eight signals,
by meaning of four analogical messages and four metaphorical messages for
each family of SMs for a total of 32 messages (fig. 4).
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MASSIMO MICOCCI, GABRIELLA SPINELLI, MARCO AJOVALASIT
Figure 3 Functionality of a set of Smart Radios. Each device detects information
about the level of activity of the user using it and broadcasts that
information to a connected device.
Analogical messages were selected to communicate the a aila ilit of
the use from whom information are sought, represented by the dynamic
o /off alte atio of t o s
ols
ea s of ea a d lips appea i g o
the surface of the radio:
Off line: the connected device is off (ear and lips symbols are off);
He is listening in: the connected device is receiving information (only
ear symbol is on);
He can be listened to: the connected device is sending information
(only the lips symbol is on);
Fully active: the connected device is both sending and receiving
information (ear and lips symbols are on).
SMs were adopted to enhance the appearing symbols in order to have
alternation of lighting symbols (Light Emitting Materials), movable flaps
revealing underneath symbols (Shape Changing Materials), popping up and
tangible symbols (Rheological Changing Materials) and appearing symbols
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Actualizing Agency through Smart Product
with a traffic light colour coding (Changing Colour Materials), as shown in
Figure 3.
Figure 4 Matrix of the 32 signals designed with Smart Materials composing the
Desig e Model of the Fu tio ‘ep ese tatio .
In order to render the desired metaphorical messages, a h th has
ee used to i te p et the le el of i te sit a d a ti it pe fo ed the
users connected, namely:
the connected user is highly stimulated (e.g. doing exercises);
the connected user is stimulated but quiet (e.g. housekeeping,
gardening, cooking);
the connected user is active but relaxed (e.g. eating, watching
television, reading a book);
the connected user is highly relaxed (e.g. sleeping).
The level of activity of the user with Light Emitting Materials was
interpreted by the alternation of blinking and pulsing light communicating
whether the user is exercising (fast blinking light), walking (slow blinking
light), eating (fast pulsing light) or watching television/reading/sleeping
(slow pulsing light); Shape Changing Materials helped to convey the idea of
the actions performed by creating a sharp shape, a smooth shape, slow pace
up/down movement and a double curled shape; Rheological Changing
Materials uilt a hapti feed a k ith a se ies of poppi g up u les ea h
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MASSIMO MICOCCI, GABRIELLA SPINELLI, MARCO AJOVALASIT
of those simulating the activities performed by the user connected,
represented by a high contrast of shapes, high contrast of shape with a
spatial gap in between bubbles, small bubbles with no contrast of shape,
small bubbles with no contrast of shape with a spatial gap in between them;
finally, Changing Colour Materials displayed messages shaped by primary
colours contrast, warm/cold colours contrast and contrast of saturation,
dynamically playing with the hue and brightness of colours. A Desig e
Mental model of the Fu tio ‘ep ese tatio
as applied as a pote tial
association of the 32 SMs output and their meanings. This mental model
linked of signifiers (SMs) and signified (activity of the user) in what the
designer considered the best pair and was therefore used as initial
e h a k to e aluate pa ti ipa ts espo ses. A epresentation of the
model adopted can be seen in fig. 4, fig. 5 and fig. 6 show the prototype of
the Smart Radio and the interface.
Protocol of the study
A total number of 62 participants took part in the study (male = 22,
female = 40) whose age span from 21 and 84 years old (median age = 59.5).
Participants were distributed in this way:
Under–60 years old: N = 31, age span from 21 to 59 years old, mean
age = 35.6 years old; male = 14, female = 17.
Over–60 years old: N = 31, age span from 60 to 84 years old, mean
age = 71.5 years old; male = 8, female = 23.
Heterogeneity in age was sought in the two samples with the intent to
understand commonalities and differences in the interpretation of the given
answers. Furthermore, the two age brackets selected helped to explore
whether the Smart Radio, as a familiar interface, could positively impact the
interpretation of the messages across generations and whether the diverse
families of SMs were equally understood among age brackets. Participants
were recruited within Brunel University Students (last year undergraduate
students in Human Factors, PhD students in Design, staff members, and
visiting students), 50+ group At Brunel University London, London Age UK
branches, a nursing home in Uxbridge (London) and the Uxbridge Library.
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Actualizing Agency through Smart Product
Figure 5 The prototype of the Smart
Radio.
Figure 6 Display of the Smart Radio in
the default modality with the
three knobs indicating: the
status of the device, the peers
browsing and the level of
information to acquire.
Participants were asked to individually fill two questionnaires: the
Technology Familiarity questionnaire (TF) and the Main questionnaire.
Two independent variables were considered: the age of the participants
and the familiarity with the technology, assessed with TF questionnaire
based on the template designed by Blackler, Popovic and Mahar (2010) and
adapted on the product category of a Digital Radio. The TF questionnaire
was a self–rating questionnaire designed to ask participants about how
often they used certain smart and interactive devices and technologies, and
how much of the functionality of those products they used. In the
questionnaire, more exposure to, and knowledge of certain products
specifically selected, produced a higher technology familiarity score. The
maximum possible score on this questionnaire was 100, and the
hypothetical minimum was 0. A £5 amazon voucher was given to each
participant to thank them for their time and input.
The Main questionnaire included four sections, each of those referred to
one of the family of SMs. In each section participants found a table with the
list of the signal they were asked to assess and a list of their potential
meanings. Participants were instructed to provide only one association
signal/meaning and to give a score from one to three where one meant a
weak, poor association, and three was a really intuitive and powerful
asso iatio . The e e i ited to ti k the olu
of othe s if the fou d a
alternative interpretation among those proposed.
Three open questions at the end of main questionnaire were included to
let participants freely discuss their preferred signals and personal comments
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MASSIMO MICOCCI, GABRIELLA SPINELLI, MARCO AJOVALASIT
on the device. The participants were asked which of the signals identified
better represent the availability and the level of stimulation of the
connected user and how participants though the Digital Radio should be
improved.
Each participant signed a formal consensus where he/she accepted to
perform the test and to share his/her data for research purposes.
Participants were assured no personal information would have been used
and that their names would have been carefully replaced to protect their
privacy.
After a detailed explanation of the test and after the TF questionnaire
was filled, a simulation was performed: participants were individually asked
to use the Smart Radio to select one of the four hypothetically connected
use s at ti e a d e ei e essages f o the fig. i o de to o se
the four families of SMs and the corresponding messages. The 32 messages
were individually shown simulating the interaction with the Smart Radio and
participants were invited to complete the main questionnaire matching each
message with a potential meaning.
Figure 7 One of the over–60 years old participant during the test.
Findings
Table 1 shows the median value of the familiarity with the product
category selected. The value reveals a decreasing trend related to the
growing age of the participant confirming a reduced familiarity for over–60
years–old participants also with radio–related technologies. Because of this
different prior exposure to these technologies, different patterns of
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Actualizing Agency through Smart Product
interpretation of the Smart Radio were expected between the groups
investigated.
Table 1
Median value of the Familiarity with the Technology score
recorded in relation to Radio–related technologies. The value
decreases as the age grows.
Samples
N
Mean Value:
age
Median Value:
Familiarity with the
Technology
Under 60
years–old
31
35.6
62
Over 60 years–
old
31
71.5
36
Interestingly, results show a different trend. The following graphs show
the percentage of participants matching the Designer Model of the
Fu tio ‘ep ese tatio fig. 8) and the percentage of participants
reporting scattered answers (fig. 9) with a distinction of the groups
investigated and the SMs families assessed.
Data reveal a significant high percentage of participants matching the
Desig e Model of the Fu tio ‘ep ese tatio
ith a al a s lo e
percentage of scattered answers recorded for each SMs family.
Interestingly, the percentage of matches follows a common trend of
interpretation, meaning that the Smart Radio was similarly interpreted by
participants with no apparent influence of the prior exposure they had with
radio–related technologies. Although no significant differences in
percentage are observed within SMs families, each age bracket showed
e tai p efe e es hile i te a ti g ith the S a t ‘adio. The follo i g
similiarities in the interpretation are observed:
Both age groups scored the highest percentage of matches in the
Light Emitting Materials;
Rheological Changing Materials reported the highest percentage of
scattered answers in both age groups (40%);
Moreover, the frequency of matches suggests that:
Under–60 years old participants have an higher understanding of
Shape Changing Materials than Over–60 years old people;
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MASSIMO MICOCCI, GABRIELLA SPINELLI, MARCO AJOVALASIT
Over 60–years old participants have an higher understanding on
Changing Colour Materials than Under–60 years old people.
Figure 8 Pe e tage of pa ti ipa ts
‘ep ese tatio .
at hi g the Desig e Model of the Fu tio
Figure 9 Percentage of participants reporting scattered answers.
Differences among the two groups observed were further explained
upon the qualitative feedback recorded.
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Actualizing Agency through Smart Product
1. Light Emitting Materials: Under–60 year–old participants reported how
easier was to discern the extreme messages among the four proposed
li ki g lights as ep ese tatio of highl sti ulated status a d pulsi g
light as representatio of highl ela ed o pa ed to the o es i the
middle (Samantha, 24 years old, Female). Chul (32 years old, Male)
stressed how working with lights reduces the amount of mental errors
because the user does not have to spend time and think. Ivan (67 years
old, Male) said: A combination of light and touch is good and maybe
adding a vibrating signal to enhance the message would be beneficial .
2. Changing Shape Materials were ambiguously perceived by the Under–60
years old participants, meaning that the application of these materials in
terms of their kinetic properties have to be improved. William, (21 years
old, Male) said that the movable flaps of the analogical messages are
efficient enough to convey the message and that the symbols appear
reinforced by the flaps movement. Nonetheless, Mario (27 years old,
Male) said that the four metaphorical messages are really chaotic
because users are not familiar with this kind of interfaces; the key aspect
is then to let the materials be dynamic (Mario, 27 years old, Male and
Bobby, 30 years old, Male) and to visually mimic the human physical
behaviour (Mary, 28 years old, Female). Although a relatively high
percentage of scattered answers (37%), Over–60 years old participants
appreciated how the changing interface could maximize the way
information are displayed. Allison (69 years old, Female) considered the
metaphorical messages really effective, especially for their potentiality
to visually represent human–like or nature–inspired behaviours: like a
cat sleeping or a dog wagging the tail and jumping. Simple and
understandable .
3. Rheological Changing Materials were the SMs with the lowest
percentage recorded (60%). Georgia (52 years old, Female) reported how
the users must have an education about the new means. However, she
acknowledged the relevance of the unexpected tactile experience. Both
Gabriele (29 years old, Male) and Nastaran (30 years old, Female)
reported how the haptic shapes have a code of interpretation not fully
understood and users have to work with extreme signals and then try to
understand the intermediate messages. An interesting potential is
highlighted by Margaret (42 years old, Female) claiming how the haptic
surfaces could accurately mimic the sense of a tio a d movement of
the human body. Over–60 years old participants were intrigued by the
novelty provided by the haptic interfaces but they could barely identify a
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MASSIMO MICOCCI, GABRIELLA SPINELLI, MARCO AJOVALASIT
code of interpretation. Sasha (71 years old, Female) liked the movable
spots: they are interesting because they could actually convey the
sti ulatio of ho I liste i g i . Justin (79 years old, Male) reckoned
how the tangible symbols are effectively working, mainly for visually
impaired people but he explained how messages require a clarification in
order to stand out, maybe with colours, and have their meaning clarified.
4. Changing Colour Materials were easily understood when embodying
colour coding in the analogical section (green = go, red = not go) but as
claimed by Samantha (24 years old, female), colours have different
meanings in different cultures, therefore, it could be counter–productive
to work on them. Johnny (25 years–old, male) suggested how colours
can be improved by dynamically activating them and letting them move
to actually see them changing . He purposed to see the colours
dynamically fading rather than have them all appearing simultaneously.
Over–60 years old participants appeared concerned about the
effectiveness of the application of colours, given that ageing processes
affect the perception of colour coding and contrasts (Elizabeth, 76 years
old, Female). Brightness of colours adopted as a way to convey different
status of the user was appreciated by Ivan (67 years old, Male): he
suggested clarifying the colour coding by displaying the spectrum on
different bars and play with the colour intensity to create a meningful
sensorial stimuli.
Discussion
In the realm of interconnected and pervasive devices that we are
currently living in, it is even more likely that a single action can be executed
with the intervention of hundreds of other agencies or hybrid
constellations as defined by Rammert (2008). The theory of dist i uted
og itio (Hutchins, 1995) and distributed agency (Rammert 2008)
demonstrate that human action is distributed between many concurrent
socio–technical agents that contribute in the execution of an activity. The
cooperation between agents maximizes the cognitive capability of the
socio–technical system. If such system is well designed, technical agents will
aid and support those functions that human agents may be less
capable/more error prone to perform (Hollan, Hutchins and Kirsh, 2000).
The debate that this paper aims to trigger is that embedded intelligence
may change the way designers conceptualize and develop products, as it will
no longer be just about the physical form of the product, but about
intangible features, such as the actualization of the contingency and
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Actualizing Agency through Smart Product
intentionality of the human agency. This ould alte the t aditio al
boundaries of whom is processing information in the socio–technical
system. The example provided of the Smart Radio, provides a case of a
radical new product design where cognitive differences among ages are
minimized and where the continuous interaction with the device may
reactivate the ability of the user to reason upon his decisions.
Specifically, the interpretation of metaphors embedded with Light
Emitting Materials show a surprising high peak of matches for both age
groups. Under–60 years old participants reported how was easier to discern
opposite messages among the four proposed in each category. A recurrent
concern is observed: the changing speed and intensity of light can convey
general status of activity like excitement, stimulation and relaxation, quiet
status, but messages are not always clear. What the under–60 years–old
participants reported explains the confusion also perceived by over–60
years–old people while interpreting these signals: they often missed a code
of interpretation, such as high frequency meaning high activity, to interpret
the metaphorical messages.
The interpretation of messages with Changing Shape Materials has a
drastic reduction of the pa ti ipa ts u de sta di g compared to the Light
Emitting Materials, in both age brackets. These materials are perceived as
an excellent way to mimic human behaviour and therefore depict a plethora
of human status but the changing shapes as they were presented for the
study resulted static and inexpressive; therefore, participants encouraged
the adoptio of ti e pa a ete to p ope l dis i i ate a o g sig als: a
continuous changing shape with different speeds of movement would help
building strong metaphors recalling anthropomorphic behaviour.
Rheological Changing Materials appeared an effective way to shape
messages in a tactile way but the unfamiliarity with look–alike interfaces
prevented the participants to find a proper code of interpretation.
Participants found intriguing the adoption of tactile interfaces and therefore
suggested to implement the efficacy of the popping up symbols. An
interesting way to enrich the adoption of the Rheological Changing
Materials is in the addiction of the rhythm of the pulsing symbols and the
tangible reproduction of sound waves.
Participants suggested the addition of the ti e parameter to shape
powerful metaphors with Changing Colours Materials too. The way the
interface was made dynamic was more important and effective than the
final composition itself. The colourful patterns were not fully perceived due
to the static nature of the signal designed. Participants understood the
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MASSIMO MICOCCI, GABRIELLA SPINELLI, MARCO AJOVALASIT
power of this means but they suggested enhancing the contrast of colours
by showing them in different time segments to depict a specific activity of
the user. The over–60 years old participants stressed how was important to
compare signals before attempting a proper evaluation and they suggested
to improve the application of the changing colours by working with the
brightness of colours rather than just colour coding.
Conclusions
This paper investigates the role of Smart Products as actuator of the
human agency and explores the role of SMs and metaphorical languages to
shorten the gap of understandability among under–60 and over–60 years–
old people. We demonstrated how embodied metaphorical messages can
effectively convey information in a more intuitive way, by providing a
maximized set of stimuli. We observed that both age brackets have they
preferred means of interaction: while Light Emitting Materials are preferred
among under–60 years–old participants, Changing Colours Materials have a
great potential within the over–60 years–old people. Nevertheless, the high
correspondence of the given answers with the Designer Model of the
Function Represe tatio provide an optimistic way to design inclusive
Smart Products that mitigate differences in ages and make technologies
more familiar even when prior exposure is limited. Feedback from
participants reveal how important was the implementation of the signals
ased o the te po pa a ete , aki g the ase fo fu the i estigatio s
where embodied metaphors are structured to express their narrative
abilities.
This study does not attempt to determine a one–to–one correlation
between a certain material property and a specific user response but rather
it moves towards the conceptualisation of an alternative and efficient way
to elaborate information and to actualize the volitional abilities of the
human agent. Interestingly, the study reveals how the combination SMs
and metaphors has benefits in the way people show a common pattern in
the acquisition of new knowledge, effects of lack of prior exposure to
technologies could be minimized and the gap in perception among ages
could be effectively bridged. Opportunities are observed in the design of
smart artefacts endowed with agency; the interaction with the Smart Radio
has been proved to lead toward a simplification of the relationship
human/environment and a common interpretation of the changeable
actions and situations emerging from the environment. The influence that
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Actualizing Agency through Smart Product
the renewed causality agency of the smart artefacts has on the human agent
has been proved to effectively reactivate the ability of older adults to
choose between options and attribute a meaning to their preferences; in
other words, smart artefacts do have agency but their agency get value in
correlation with the human agent and the re–establishment of his ability to
act, decide and understand.
Acknowledgments
This research study has been supported by the EU–funded FP7
collaborative research project Light.Touch.Matters (LTM), under agreement
n°310311.
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Chamorro–Koc, M. (2011) Researching intuitive interaction. In Diversity
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Design. Doctoral dissertation. Delft: Delft University of Technology.
Fisk, A.D., Rogers, W.A., Charness, N., Czaja, S.J. and Sharit, J. (2012)
Designing for Older Adults: Principles and Creative Human Factors
Approaches. Boca Raton: CRC Press.
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Hollan, J., Hutchins, E. and Kirsh, D. (2000) Distributed Cognition: Toward a
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Smart Digital Solutions and Desirable
Human–Machine Interactions: A
Contribution in Terms of Design
Methodology
Margherita PILLAN*a
a
Politecnico di Milano
Digital and interactive products and services are spreading in every field
of application so producing deep changes in social organizations, in the ways
we perform activities, in culture and personal mental frames. The
implications of the digitalization of products and systems are vast and deep,
and they should be investigated and predicted within the design process;
therefore, we need to upgrade the existing interaction design methodologies
so to support a critical discussion on the consequences of the design choices
and to manage them.
Through the discussion of some examples, the paper illustrates the
vastness of the change we face.
Furthermore, the paper deals with the issue of designing innovative
paradigms of interaction and presents a classification of metaphors
commonly employed in application driven digital solutions and in some
artistic and game design experiments.
The conceptualization of interaction design metaphors is presented as an
opportunity to upgrade the interaction design methodologies.
Keywords: Interaction design; digital design; design methodology; metaphor
Introduction
We become what we behold. We shape our tools and then our tools
shape us. This sentence, often attributed to Marshall McLuhan but more
probably issued by Father John Culkin, synthesizes the issue of responsibility
related to the design of new products, services and systems.
*
Corresponding author: Margherita Pillan | e–mail: margherita.pillan@polimi.it
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MARGHERITA PILLAN
In traditional industrial design, designers, by innovating the forms and
functions of material objects, enable new ways of perform an action or
activity, and produce sense and meaning effects that may have the power to
induce changes on culture and ways of thinking. In the design of interactive
artefacts, designers deal with the project of innovative solutions in terms of
material objects as well as of services and hybrid physical/digital systems.
While in the design of physical objects and spaces designers create sense
and meaning effects by acting on forms, materials, appearances of material
things, in the design of interactive solutions, designers also act on the shape
of interactive processes, on the responsiveness of digital solutions and on
procedures, so enabling new activities through the use of the digital
artefacts, and new the modalities of the interactive dialogue between the
machines and the human users.
The shape of the interactive processes, (i.e., the modes of engagement
that the specific characteristics of a technology based interactive solution
make available to the human users), triggers emotional and cognitive
reactions and, as a consequence, induces new behaviours and habits, so
producing changes in our mental frames, in our attitudes and abilities.
Indeed, while we design new digital devices and services, we enable new
organization of human minds and abilities, and we propose new paradigms
of social interaction.
From the design tradition we learned that even the simplest objects,
such as a chair, can be designed in a numberless of shapes and that the
how of the shape can respond to a variety of logic or poetic reasons why .
In the same way, for each technology based object or service, the variety of
possible shapes of the interactive dialogue between the human users and a
machine is very ample, and we should learn how to widen our capability to
explore the realm of the possible forms of interactive processes, so to
produce the desired effects of emotional and cognitive engagement.
The realm of digital and interaction design is quite new and still to be
explored in its functional and formal potentials: while designers have been
dealing with the material attributes of physical objects and spaces for
centuries, the design of the interactive solutions is still in its early phases
and introduces new dimensions of project to be taken into account with
specific skills and knowledge.
The new dimensions can be indicated in terms of:
– dynamic behaviors of physical and digital products;
– interactive features of the dialogue between human–machines and
human–software applications;
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Smart Digital Solutions and Desirable Human–Machine Interactions
– pro–activity of the digital solutions, i.e. the paradigms of control
offered to the user vs. the models of partial and complete automation made
possible by the computing capabilities of digital technologies and AI;
– paradigms of social interaction made available by the networking
potentials of the internet, i.e. the new models of human–human interaction
mediated by technical solutions.
So, the expressive potentials of the digital artefacts involve the
dimensions of physical/spatial attributes of things and spaces (geometrical
forms, technical and sensorial qualities of materials, space arrangements),
and also the immaterial but very effective dimensions of the evolution in
time of functionalities and of the appearance of the designed solutions, and
the action/reaction dynamics within the interactive processes.
The new creative potentials offered by digital technologies pose
challenges and opportunities that must be investigated through design
experiences and theoretical discussion.
The present paper is based on several design, research and education
experiences carried on by the author during the last few years (Conti, Pillan
and Soldati, 2014; Pillan, 2015; Pillan, Spadafora and Vitali, 2014; Spadafora,
2016), and it presents some conceptual models for the different paradigms
of interactions that emerge from the analysis of case studies and from
design practice; the paper intends to be a contribution to the evolution of
design methodologies in the field of interaction design toward a more
effective and responsible approach to the use of digital technologies.
In the design history, the renewal of formal languages and of aesthetic
paradigms finds its nourishment and inspiration in the critical thinking and in
the discussion on the evolution of social issues, in arts and in the free,
aimless, experimentation of forms. In a similar way, in the development of a
design culture about technology based applications, we must develop a
conversation about the implications of the formal attributes of interactive
products and services on individual capabilities and on social organization.
To nourish the inspiration in the design of the formal attributes of
interaction, we must play with technologies, so to explore their creative
potentials, and to understand how to create effects of sense and meaning
through the shape of processes and dynamic behaviours of machines and
systems.
My research and this paper intend to offer a contribution to this respect.
The thoughts reported in the paper were developed in several years of
research, design and education activities during which I focused on service
and interaction design topics working as professor and researcher at the
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MARGHERITA PILLAN
Dipartimento del Design of the Politecnico di Milano, within a research
laboratory dedicated to Interaction and Experience
(www.interactionlab.polimi.it). These activities also include the
development of smart services and systems for public and domestic spaces
in an ongoing collaboration with the JOL S–Cube – Joint Open Lab for Smart
Social Spaces created by TIM–Telecom Italia in Milan, and aimed to the
design of mobile applications and of systems based on IoTs. Furthermore,
the results here reported are also based on my activity as tutor of some PhD
researches focused on the development of innovative design methodologies
(Spadafora, Vitali and Pillan, 2015), and on the investigation of the creative
potentials of interactive media also through the production of experimental
author–games (Righi Riva, 2013; Vitali, 2017).
In the paper, through the presentation and discussion of some case
studies, I provide some conceptual models that bring me to reconsider some
limits of the existing mainstream methodologies for Interaction Design as a
discipline, and I suggest a modified approach suitable in the design practice
and in education.
The shape of interactive processes
The questioning of the medium and long term consequences associated
to the adoption of digital technologies in every domain of application is
important for our future and cannot be demanded to technicians only. In
the course of the time, authors such as Tomas Maldonado (Maldonado,
1999; 2005) provided contributions to this purpose within a theoretical and
broad vision approach; others base their research on design experiences
evidencing phenomena, such as Ulrik Ekman (Ekman, 2013) who collected
an ample variety of art and design experimental activities in his book
Throughout , and demonstrated the complex ramification of this issue.
The history of the technologies and design shows a complex
interdependence between the development of tools and technical solutions
and the organization of a society expressed in terms of its cultural values
(also including political assets and religious believes), human abilities and
attitudes. The influence of design on social changes is mutual: being part of
the evolving society, designers get inspiration from social and cultural
phenomena, and, on their turn, give a personal interpretation and a critical
reading of the changes in being, also influencing them through the
innovation of visual styles and symbolic sense effects. This holds both for
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Smart Digital Solutions and Desirable Human–Machine Interactions
traditional design (Chiapponi, 1999) as well as for Interaction Design (Telier,
2011).
While we design the functional, formal and interactive attributes of a
product or of a service, we are not just designing practical solutions but we
are also proposing a paradigm of solution that we consider as acceptable
and desirable, and, as a consequence, we therefore produce a meme
capable to reproduce itself and to propagate. As an instance, Wikipedia was
not only important because its creation was a very disruptive contribution to
the innovation of the traditional approaches to the collection and sharing of
encyclopaedic contents, but also and mainly because it was an effective
demo capable to explain and show the social advantages of collaborative
activities and economy proposed as an alternative to the traditional
approaches based on market competition and on top–down systems of
value proposition (Tapscott, 2006).
In a similar way, as discussed by Ezio Manzini for the specific realm of
social innovation, the experimental services have the power to produce
cultural effects and enact changes in attitudes and cultures (Manzini, 2015).
The services based on collaborative and participated involvement of final
users, such as social housing systems and peer–to–peer transportation
solutions, act as messengers capable to diffuse an approach to problem
solving in which customers and users are seen in terms of potential of a
context and as part of the solution, and not just as recipients of a
performance in response to their needs.
We should learn how to predict the long term possible consequences of
our design proposals, and how to upgrade our design methodologies so to
better evaluate and manage the complex tangle of side effects that are
related to a specific interactive experience.
Presently, designers face the challenge of designing a new generation of
physical products and systems, the so called smart objects , namely objects
that can collect, store and exchange information between themselves and
with human beings, and that can act, learn, evolve thanks to the gift of an
artificial intelligence provided by the miniaturization of electronic devices
and by mathematical algorithms.
In the following of this paper, I discuss the effects of the spreading of
digital technologies on systems through three different case studies.
Transportation systems and cultural changes
As a first instance, we can consider the paradigms of most innovative
advanced public transport systems proposed, between others, by XEROX.
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MARGHERITA PILLAN
These systems are based on the tracking of real behaviours of travellers and
of traffic flows so to optimize the offer of transportation services with
respect to the demand. The so called ITS– Intelligent Transportation Systems
aim also to provide a seamless travel experience through a virtual
integration of different transportation resources and these solutions would
represent an extraordinary improvement with respect to the existing
transportation systems, especially in countries such Italy, where the
integration and optimization of different services is still far away. Their
implementation is based on a very new approach to mobility, and it requires
dynamic modelling of people needs and mathematical search for optimal
solutions also considering constraints of common convenience and private
vantages and interests.
The search of more sustainable and effective solutions for public
transportation systems is one of the important issues for the near future
and it is also a very complex one, requiring the development of a number of
technical solutions for different branches of Engineering. On the other hand,
the development of new paradigms of transportation services poses new
design challenges since the new solutions imply radical changes in the way
we conceive and access the public services: making them usable, acceptable
and desirable is a complex goal requiring a multidisciplinary approach and
an upgrade of the competences about experience, communication and
service design.
In the present offer, most transportation services are steady both in
terms of physical locations in space (busses and other vehicles runs always
in the same itineraries) and in terms of time scheduling; the stability of the
services provides a permanent context that contributes to the affordance of
urban and suburban environments, and that allows people to plan their
mobility strategies referring to a stationary representation of possibilities.
The new systems, based mostly on a dynamic offer of services depending on
the tracking of user behaviours and on service demands, can impact on the
definition of the urban environments and on the way people will manage
their personal organization schemes.
Furthermore, the dynamic public transportation services require a
serious discussion about the rights of customers and especially of those
minorities that do not manage dynamic interactive devices and that do not
have a personal inclination toward a dynamic planning of their activities. So,
actually, the creation of new transportation systems requires a better
understanding of human diversity with respect to cognitive and decision
making processes, and with respect to customer rights and common
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Smart Digital Solutions and Desirable Human–Machine Interactions
convenience. The creation of the new scenarios is therefore a design and
also a political challenge and as such should be intended and managed.
Digital commerce services and product quality
The topic of transport and mobility is not the only foundational system
of our social organization that will be revolutionized in the next few years:
the digitalization of services and systems is an opportunity to innovate a
number of critical dimensions of societies, such as those related to the use
of natural resources, to the reduction of wastes and pollution, and to the
search of new industrial and business perspectives.
Digital technologies are deeply modifying the sale and distribution
systems, where new players and stakeholders such as Amazon and the
Chinese Alibaba gained influence and power without precedents acting as
market places for the exchange of goods and services. These digital
companies now act as central nodes of accumulation of data and offer
business opportunities to big and small companies in terms of global
marketplaces for big and little producers, but also are rapidly changing the
rules of the business and endangering those that don't adapt their strategies
to the new context.
While the advantages for customers provided by ecommerce services in
terms of availability of goods are quite evident, I argue that we should be
able to better understand and manage some less obvious implications.
The present organization of online service for selling goods tend to
emphasize only the visual appearance of material products and their price of
sale, so contributing to diffuse a very reductive common view of quality
that, if not improved, will have long term consequences on industrial
production. Indeed, the qualities and values of a material product depend
on a much wider set of features that it is not possible to communicate
through the use of a visual representation online. I refer, between others, to
the haptic and thermal qualities of materials, to the performance of use, and
to other characteristics such as the place and the process of production.
Furthermore, while in physical retail stores the interaction between
customers and sellers provide an opportunity of information exchange and
knowledge growth, so producing more value associated to a product in
terms of experience, in online commerce the interaction between
customers and producers or sellers is mostly very basic and reduced to the
essentials of the transaction process.
The creation and communication of value in the digital era requires new
approaches based on a more systematic and comprehensive understanding
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MARGHERITA PILLAN
of the complex tangle of factors influencing the appreciation of a products
or a service (Newberry and Farnham, 2013). Furthermore, while we develop
innovative online services for commerce, we must also work to propose new
technical solutions capable to support local retail stores and producers, and
invent new quality oriented approaches to sale and interaction with
customer.
In our research about digital services for retail, we are making research
and experimental design activities toward two different directions: first, we
are designing digital services to support little physical stores in their
traditional business, so to produce for them new opportunities of business
and of interaction with customers; second, we are working on the capability
to communicate the physical and non–physical qualities of products, such as
those concerning the fabrication processes and the values of the location of
production, in the online interactions between customers and producers
(Vitale and Pillan, 2016).
Smart products and personal information
To conclude this discussion about the implications of the interactive
features of digital solutions, I refer to field of products and applications for
personal monitoring and tracking.
Traditional personal products (such as watches, electrical appliances for
domestic use, devices to access media and entertainment contents), are
dedicated objects, limited in their functions and well framed in the semantic
sense. The so called smart objects instead, tend to include a high number
of functionalities, are under the control of their human users, but also
exchange information with the web, and can act in an automatic or
proactive way. As an instance, we can compare a traditional alarm clock
with a valuable alarm clock application such as Sleep cycle or other similar
solutions designed to be installed on a personal phone, that are capable to
monitor the quality of sleep and to offer other features based on the
collection of data provided by sensors. The smart alarm clocks can measure
parameter such as breath rhythm and intensity, heartbeat rate, context
noise and temperature, and also produce reports on the sleep process,
comparing our performances with behaviours that are taken as a reference
of normality. The applications for sleep monitoring can be interpreted as
hybrid products, something in between a smart alarm clock and a care–
giver. On one side, they offer innovative functionalities that can be used
every day, i.e. the possibility to be waken up when the sleep cycle is closest
to the awakening conditions within the predefined time range selected by
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Smart Digital Solutions and Desirable Human–Machine Interactions
the user, so reducing the stress related to the awakening. On the other
hand, they can be interpreted as a tool for health monitoring, since the
application evaluates the quality of our sleep with respect to what is
considered as statistical reference for wellbeing. As we turn off the alarm in
the morning, we receive a feedback that increases our awareness but that
can also affect the way we consider our health state. Furthermore, the
capability of these applications to record personal data, memorize and share
them on the web, poses the issue of privacy, that is a very complex one.
The smart products for self–monitoring provide useful tools to help us in
developing a new awareness about our health conditions and lifestyle; they
also provide useful information that can be employed by doctors and
caregivers in the understanding the patient conditions and in the definition
on therapeutic treatments. On the other hand, these new tools affect the
way we feel our body and the relationship we have with ourselves.
Up to now, most design literature focuses on design methodologies and
tools, and only few authors such as Anne Light and Claire Rowland (Rowland
et al., 2015) offer contributions to a more responsible design of smart
solutions.
While we develop and diffuse the new smart products, we should inquire
and criticize their potential invasiveness and try to predict their long term
effects. The tendency to overindulge in the number of functions embedded
in a smart product is quite diffused: the concentration of functionalities
affects the complexity of their use but also the quality of the experience
and, potentially, our lifestyles. This trend should be better discussed in
terms of desirable lifestyles and design principles.
Metaphors for interaction design
The opportunity of creating physical and virtual products that can act as
active or pro–active entities is quite new in the history of human beings. On
the other hand, as it is documented by a well know passage of the Greek
poem Iliad, describing the two golden–robot maidservants supporting
Hephaestus (Iliad, vv 417–421), human beings have always pursued the
dream of building intelligent machines so to solve practical needs, but also
to be delighted by pseudo–social interaction with perfect entities.
Now, the evolution of technologies makes feasible the creation of
solutions capable to exchange information with us, to memorize our
preferences, to anticipate our requests and to act in an autonomous way.
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MARGHERITA PILLAN
So, the question is: what kind of personality do we want to give to the
machines we design? How can we invent new styles for interaction as we do
with the material attributes of physical objects?
In the design of a material objects, such as a chair, the designer is
oriented in the project activities by the practical constraints and by
formal/aesthetic intentions. The complex of the requirements can be
effectively synthesized by a metaphor that orients the development phases:
for instance, designers designed the chairs that were light as a feather, or
vanishing like a ghost, or sensuous as a caress.
In the design of the possible shapes of the interactive dimension of a
smart product or of a service, we should be able, likewise, to imagine
different possible solutions and to define suitable metaphors acting as
compasses so to orient the definition of the main features of the interaction
as well as the physical implementation details (Spadafora, 2016). We take as
a reference, the MIT studies demonstrating that humans tend to consider
proactive objects as living entities (Reeves and Nass, 1996). We designed a
control panel to adjust the temperature also managing the conflictual trade
off between wellbeing and energy saving (Vitali et al., 2014). We designed
playful artefacts capable to tackle cognitive dissonances and to produce the
experience of meaning construction through interactive engagement (Pillan
et al., 2011; Vitali, 2017).
As a result, we can classify the main metaphors that characterize most of
the analysed case studies into two main categories: those oriented toward
function and efficiency performances, and those aimed to produce an
aesthetic effect through interactive engagement.
In the first category, the design of interaction is guided by a metaphor in
which the technical system is interpreted as mechanical machine, activated
through triggers, and obeying to orders activated by a limited number of
possible choices offered to the users in terms of commands such as:
– Cause and effect (if ... then… else…);
– Automation (do it for me);
– Reduce my physical and cognitive efforts;
– Force me to do it in this way;
– Challenge and award me;
– Drive me through an interactive experience so that I learn by doing.
The second category includes solutions in which the user is enabled to
act in open–end interactions and that produce effects such as:
– Elicit my senses and emotions;
– Astound me and provide a completely new experience;
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Smart Digital Solutions and Desirable Human–Machine Interactions
– Talk to me of something that is deeply buried inside me;
– Recover a meaningful piece of my memory;
– Challenge my brain;
– Through interactive experiences, allow me to develop better
awareness of the virtual and physical world (open conclusions);
– Create open interactive contexts where I can create my personal
experience (fostering ambiguity).
The metaphors of the first category drive the development of solutions
such as the smart refrigerators, smart lighting and heating systems, and of
locking solutions. These new devices are capable to act instead of us, and to
suggest a convenient behaviour. They include domestic appliances that can
compile the list of goods that should be bought or send the order of
purchase to Amazon, that can optimize our energy consumption, support
our memory recalling the agenda of the day, and that will be able to drive us
at work while we dedicate our attention to other tasks. This first category is
today the dominant one, it produces useful functionalities but also a
number of technological solutions that, despite their apparent practical
utility, are unable to encounter the appreciation of users and that have
hidden implications that should be better understood and managed.
The second category is much less consistent from the point of view of
the number of available case studies, and includes poetic concepts such as
A chair with a Soul left behind and Personal Skies for Workshperes ,
developed by Naoto Fukasawa and presented at the MOMA in New York,
and games such as The Graveyard by the Tale of Tales, and Wheels of
Aurelia by Santaragione.
In the whole, these examples demonstrated that there are ample
possibilities of shape the interactive features of digital technologies so to
create meaningful design solutions also qualified in terms of sensorial and
symbolic results.
Upgrading Interaction Design Methodologies
The development of interactive products and services is, most of the
times, a multidisciplinary processes requiring the collaboration of designers
with engineers and other experts of technology. The canonical approach to
this kind of projects is based on cyclic iteration of activities including user
studies, the generation of new concepts, the design of physical
characteristics, the prototyping and testing. The focus is on the design of
739
MARGHERITA PILLAN
useful new functionalities and on making them accessible, acceptable and
usable.
This approach is vastly adopted for the project of little products and of
complex systems. On the other hand, despite the robustness of the
methodology, the failure rate of new concepts is still very high and, in
several fields such as home automation, the new solutions still struggle to
obtain the consensus of users, despite the apparent utility of the proposed
solutions. As designers, even in the design of digital interactive products and
services, we should focus on the shape of the interactive processes
enabled through technology, and not just on functionalities.
The tools we need are already there: the ability to envision scenarios
through storytelling, video making, customer journeys, visualization process,
worst case analysis, and more, are part of the standard technical skills for
designers, together with the abilities to criticize existing solutions and to
propose innovative concepts. What we need, is the capability to invent new
paradigms for interaction and to develop an awareness of the Importance of
the formal qualities of it.
The explicit representation of the design metaphors associated to the
different shapes of interactions, as discussed above, offers the opportunity
to make evident the implications of choices in terms of design and social
meanings and consequences and, therefore, it provides a tool for the
upgrading of the design practice.
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Ekman, U. (ed.) (2013) Throughout. Art and Culture Emerging with
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Hassenzahl, M. (2011b) Towards an Aesthetics of Friction. TEDx talk. [Online]
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Maldonado, T. (1999) Critica della ragione informatica. Milano: Feltrinelli.
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Maldonado, T. (2005) Memoria e conoscenza. Sulle sorti del sapere nella
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Pillan M. (2015) Aesthetic and Ethic Issues in Interaction Design. In
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Spadafora, M. (2016) Designing the Behavior of Interactive Objects. PhD
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Vitali, A.A., Spadafora, M., Nacci, A., Sciuto, D. and Pillan, M. (2014) Spell:
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6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
Acts of Use from Gestell to
Gelassenheit: Calculative Thinking and
Exploratory Doing
Giovanni MARMONT*a
a University
of Brighton
This paper addresses the implications of open–ended instances of use and
non–instrumental person–thing interactions. Central to the argument is an
analysis of Heideggerian work on technology and particularly of the notions
of Gestell [enframing] and Gelassenheit [releasement]. These name
espe ti el ode te h olog s i he e t da ge – a totalising
u o eal e t of the o ld as e e esou es to e e ploited – and a
possible gateway from it – in the form of an open mode of thinking, void of
calculative demands towards what is encountered. Suggesting that a possible
transition from Gestell to Gelassenheit needs not be intended as an
exclusively metaphysical shift, as some have argued, it will then be
considered how a different way of thinking could be prepared and assisted by
a different way of acting, of doing. Such radical modification would crucially
require questioning the very notion of use and its hazy relation to
functionality. The paper ultimately makes a case for modes of interacting
with artefacts through acts of use as ends in themselves, transcending
teleological explanations and not exhausted in utilitarian functionalism. It is
proposed that a possible prototype for this type of inherently ludic
exploratory doing might be found in the activities of French revolutionary
group Situationist International.
Keywords: Critical use; performativity; play; dérive; Gestell; Gelassenheit
Agency: masters and slaves
Understanding artefacts as performative, as theorised by design
historian and critic Damon Taylor (Taylor, 2011, p. i), as a much more
*
Corresponding author: Giovanni Marmont | e–mail: g.marmont@brighton.ac.uk
743
GIOVANNI MARMONT
complex reality than a mere stream of inert, ever–compliant utility tools,
consequently puts into question the alleged agency of human actants within
the mechanics of everyday life. The intention to move beyond the
problematic humanist rhetoric of the intentional, self–constituting human
subject has been central to the study of person–thing interactions within the
fields of material culture studies and philosophy of technology as well as, of
course, STS. Bruno Latour s Actor–Network–Theory (ANT) has been a prime
e a ple of su h theo eti al effo t. A tefa ts, Latou ightl otes, ight
authorise, allow, afford, encourage, permit, suggest, influence, block, render
possi le, fo id a d so o Latou ,
, p.
. This way, the very concept
of agency can be said to be somewhat shattered and made social – a
asso iatio et ee e tities ibidem, p. 65), some human some non–
human – thus ceasing to be conceived as a property of a subject. Building on
these theories, what follows will firstly make a case for rejecting an
understanding of agency, in relation to objects, as positioned on a linear
spectrum, oscillating between two polarities: on one hand, the absolute
mastery of humans over instruments at their utter disposal; on the other, a
gloomy dictatorship of things over supposedly passive users, slaves at the
mercy of their own tools. It is instead claimed that these two allegedly
opposite perspectives are far more entangled than one might assume and
by no means mutually exclusive. Therefore, simply framing the issue as a
matter of degrees of agency, on a hypothetical continuum ranging from
o plete o t ol to o plete su jugatio is pe haps i ade uate. It is
instead proposed, as counterintuitive as it might sound, that dichotomising
these two aspects is deceptive because, more often than not, we might well
be both masters and slaves simultaneously. The construction of this
a gu e t ill ostl hi ge upo a eadi g of Heidegge s o k o
technology and will pave the way for a discussion on thinking and acting in
relation to technology and artefacts. This will then lead to a consideration of
how we might imagine, and indeed devise, alternative ways of encountering
and, more generally, being with things when constructing acts of use as a
form of exploratory playful behaviour. The paper will conclude by looking at
the activity of French revolutionary group Situationist International, in order
to discuss the potential implications and political relevance of everyday ludic
experience.
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Acts of Use from Gestell to Gelassenheit: Calculative Thinking and Exploratory Doing
Revealing: Gestell
In 1954 German philosopher Martin Heidegger first published the
seminal essay The Question Concerning Technology, which had the intent of
uncovering no less than the essence of technology. The first thing that must
be noted is that Heidegge s a al sis is ot p i a il o e ed ith
technological things in and of themselves. Indeed, he claims:
Te h olog is ot e ui ale t to the esse e of te h olog […] the
esse e of te h olog is
o ea s a thi g te h ologi al.
(Heidegger, 1977 [1954], p. 4)
Secondly, the essence of technology cannot be fully exhausted in its
instrumentality, in it being an instrumentum (ibidem, p. 5) – i.e. a means to
an end. Again, while this is indeed true for how technological things are
encountered, it still does not identify the essence that permeates them. If
this were the case, the will to assert our agency, taming technology through
enhanced mastery, would be all that is required to us. Rather, such essence
– that does imply instrumentality – has to e g asped as a pa ti ula
a of
e eali g [Das Entbergen] (ibidem, pp. 11–12). Understood in this way,
te h olog s fu da e tal i st u e talit is a tuall g ou ded i causality,
intended as causing the coming to presence of something, as bringing
something out of concealment. What is at stake, what is being
u o ealed th ough te h ologi al ediatio , Heidegge a gues, is the
very world of which we are part. Crucially, then, the mode of revealing that
is characteristic of technology consists in presenting the whole world as a
mere stockpile of resources that human beings are encouraged to summon
a d e ploit. This a , e e thi g e e
he e is edu ed to sta di g–
ese e [Bestand] (ibidem, p. 17) through a process that Heidegger calls
Gestell: enframing . Te h olog s esse e a thus e u de stood as the
setting in motion of a constant instrumental demand that extends to the
totality of the existent. An ever–quantifying way of thinking about the world
as nothing but an endless series of in–order–to utility tools. Not exclusively
technological things then, but the entire world – ourselves included, if we
thi k a out the o ept of hu a esou es , fo i sta e – thus becomes
revealed as a means to an end. Everything is enframed, everything is in
question.
This seemingly inescapable, pure utilitarianism lays bare the paradox
mentioned earlier in regards to the master–slave dichotomy. According to
Heidegger, we are enslaved precisely through an insatiable will to absolute
mastery of the world, th ough a si gle a of e eali g Heidegge ,
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GIOVANNI MARMONT
[1954], p. 32). That is, our very obsession with mastery is itself a form of
somewhat covert slavery to technological things. As Heidegger himself
e pli itl otes else he e, a 's u o ditio al aste over the earth, and
the execution of this will, harbor within themselves that subjugation to
te h olog Heidegge ,
[
], p.
.
Thinking: Gelassenheit
What e egi to see is that the hief o e i Heidegge s iti ue of
technology is the emergence of an alienating and profoundly impoverishing
mode of thinking – and therefore being in – the world we inhabit. Which of
course begs the question: can an alternative to such thinking be developed
and, if so, what would that be? Heidegger directly addressed these
questions a few years later, in 1959, by formulating the concept of
Gelassenheit (Heidegger, 1969 [1959]). The argument here primarily hinges
upon the opposition between calculative thinking – i.e. what we have seen
to emerge through Gestell – and what Heidegger calls meditative thinking
(ibidem . Thi ki g that is editati e , Heidegger claims, is precisely what
could enable us to overcome the reifying disclosure of the world that is
proper of enframing. This is because such thinking, being radically stripped
of instrumental demands towards the world that is encountered, instead
e ai s editati el ope to its o te t, ope to hat is gi e (ibidem,
pp. 24–25). Before we proceed any further, it should be noted that the
frequent and potentially equivocal use throughout this paper of the term
editati e [besinnliche – which might alternatively be rendered as
o te plati e ] shall not be mistakenly linked to popular meditation
practices such as that of i dful ess . That being said, engaging in the
openness of this mode of thinking entails an attitude of Gelassenheit, often
rendered in English as releasement. What is, then, that thinking must be
released from, so to speak, for it to be open to its content and therefore
meditative? Heidegge s athe
pti espo se is that thinking must be rid
of and disentangled from willing. One could perhaps say that what he has in
mind here is a thinking that would be primarily concerned with itself as an
undirected exploratory process, rather than with the result of such process.
Metaphorically speaking, a similar difference might be said to exist between
walking in order to reach a destination and walking as strolling, as
intentionally purpose–free wandering. Still, what makes the above assertion
profoundly counterintuitive is that, of course, to relinquish willful thinking –
gi i g a to hat Heidegge alls o – illi g , o so eti es letting–be –
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Acts of Use from Gestell to Gelassenheit: Calculative Thinking and Exploratory Doing
surely requires an effort in itself: that is, to willingly renounce willing
(ibidem, p.59). This admittedly abstruse argument has inevitably resulted in
diverging interpretations.
Firstly, the notions of non–willing and releasement must not lead to the
hasty conclusion that what Heidegger urges is a delusional form of
reactionary pseudo–primitivism and unlikely return to a pre–technological
age (cf. Agamben, 2009; Dreyfus and Spinosa, 2003). Indeed, Heidegger
explicitly concedes that [i]t ould e foolish to atta k te h olog li dl
(ibidem, p. 53). On the contrary, he proposes,
[ ]e can affirm the unavoidable use of technical devices, and also
den the the ight to do i ate us (ibidem, p. 54).
We can see, then, that the alternative relation to technology that
Heidegger is describing is not the form of total rejection that philosopher
Peter–Paul Verbeek, for instance, seems to find in the concept of
Gelassenheit (Verbeek, 2011, p. 71). Rather, the term names a way of being
at once immersed in yet unshackled by technology and technological things,
a comportment of releasement toward, not from things (Heidegger, 1969
[1959], p. 54) [Gelassenheit zu den Dingen]. That is, Heidegge s elease e t
is a relationship with technology, albeit a different and freed one.
A second matter of controversy is that, again contrarily to what Verbeek
appears to infer, Heidegge s p opositio is ot ea t to e ou age a fo
of mindless quietism or abstracted passivity. Not only must one will non–
willing, as mentioned above. Also, one must not intend the process of
releasement, as Verbeek does, as a purely metaphysical undertaking
whereby thinking differently alone would suffice (Verbeek, 2011, p. 72).
G a ted, Heidegge s ulti ate fo us is i deed o the ode of thi ki g that
could allow a richer dimension of revealing. Nevertheless, we shall see that
this does not undermine the importance that acting, and therefore potential
bodily person–thi g e gage e ts, has i Heidegge s Gelassenheit.
Acting: practical a priori
In order to understand the sometime downplayed role that acting can
hold ithi Heidegge s f a e o k, e should now turn to Reiner
Schü a s ook Heidegger on Being and Acting: From Principles to
Anarchy (1987 [1982]). Particularly throughout a chapter eloquently titled
Acting, the Condition for Thinking, Schürmann discusses something that will
be extremely useful to the present discussion: namely, what he calls a
747
GIOVANNI MARMONT
p a ti al a p io i (Schürmann, 1987 [1982], p. 236). He notes that, in
Heidegge , thi ki g is ade depe de t upo a p a ti al o ditio a d
does ot a ise ithout p epa atio ibidem, p. 235). When looking at the
opening of Being and Time, for instance, one finds the two following
questions and answers:
Do e i ou ti e ha e a a s e to the uestio of hat e eall
mean by the word being ? Not at all. […] But a e e o ada s e e
perplexed at our inability to understand the expression Being ? Not
at all. (Heidegger, 2015 [1927], p. 19).
What Schürmann argues is that, while the first query concerns a purely
philosophi al issue, the se o d o e is no longe og iti e […]. It is not even
philosophical anymore S hürmann, 1987 [1982], p. 237). Rather, he
continues, this second question points to a type of comportment. That is, a
practical modification of e iste e ibidem, p. 238 [my italic]) through a
pre–philosophical perplexity that must be awoken as necessary condition of
possibility in order to then confront the first, essentially philosophical
uestio . This holds t ue fo elease e t as ell: [t]o u de sta d
elease e t, o e ust e eleased ibidem, p. 236).
A transformed practical a priori, intended as a preparatory exercise,
would arguably need to retain the traits proper of the transformed mode of
thinking it aims to lead to, and indeed mirror it. Such practice would then
be, as it were, a form of meditative practice , of contemplative doing not
underpinned by instrumental demands. A non–willing practice concerned
with itself as an open p o ess. If su h a eleased p a ti e – a released
practical a priori – is to be conceptualised, we shall begin to consider what
this would mean in terms of the actual unavoidable use of technical
devices (Heidegger, 1969 [1959], p. 54). Indeed, the practice discussed here
is one revolving around encounters with artefacts, around those acts of use
that Heidegger acknowledges to be inevitable and through which a freed
relationship between persons and things might be established. How are we,
then, to understand and reimagine these acts of use according to a posture
of Gelassenheit?
Using: play
It would now seem appropriate to focus our attention onto the very
notion of use as such, and to do so through a critical lens, in order to first
dise ta gle it f o dog ati heto i . Use ollo uiall a es a a tio of a
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Acts of Use from Gestell to Gelassenheit: Calculative Thinking and Exploratory Doing
su je t o to a o je t , i a a that is functional to the achievement of an
end goal. This way, the use of some–thing, presented as an act that is
operated in order to arrive at a result, essentially identifies an act that is
given legitimacy through something external to it: its purpose, its telos, its
function. Thus understood, the artefact encountered inevitably remains
o fi ed to the status of tool , of i –order–to device. Consequently, its
most important in–use feature would appear to be its efficient function–ing,
its usefulness, in a pragmatic sense, in enabling the fulfilment of a plan. The
apprehension of use described here seems to confirm the reach of the
calculative thinking that Heidegger takes issue with and, conversely, how
glaringly at odds it is with the non–willing and radically open–ended
relationship with technology that he advocates.
Narrow, efficiency–obsessed understandings of functionality have been
largely disputed (see, amongst many others: Adorno, 1979; Dunne and Raby,
2001; Taylor, 2011). A first liberating step, for both practitioners and design
scholars, has been that of challenging the allegedly inescapable coupling of
functionality with practical utility that had dominated mainstream design
discourses. However, a second and even more resilient binary can perhaps
be put into question now: namely, the coupling of functionality with use.
I deed, fu tio i te ded as a i fe ed pla of a tio , o a s ipt Ak i h,
1992), regardless of what that plan would entail, clearly still betrays a
willing, a calculative demand towards the artefact encountered. As
Theodo a Va douli otes, ho e e , there is little consensus about how the
concepts of function and use relate to each other (Vardouli, 2015, p. 1),
hence the frequent assumption that the two are in fact inextricably co–
dependent. Such assumption appears to be very much present in most of
the practical work at which I was hinting above too, as a critique of
utilitarian functionalism and rejection of efficiency has often resulted in the
unfortunate removal of these projects from the sphere of everyday use and
bodily action, favouring instead the highly curated settings of galleries or
museums.
It is through the work of Italian philosopher Giorgio Agamben that we
can instead begin to entertain a more radical understanding of use, as he
confronts the difficulty of decoupling use and function in his book The Use of
Bodies (2015). When discussing the Aristotelian distinction between
p odu ti e i st u e ts a d i st u e ts of use hi h p odu e othi g
e ept thei use Aga e ,
, p. 12), Agamben acknowledges that
749
GIOVANNI MARMONT
[ ]e a e so a usto ed to thi ki g of use a d i st u e talit as a
function of an external goal that it is not easy for us to understand a
di e sio of use e ti el i depe de t of a e d ibidem, p. 12).
Aga e s e ou se to A istotle p o ides et a other interesting insight
only a few pages later, when he presents a similar distinction between
poiesis and praxis: while the former is defined by the presence of an
external end (a telos , the latte is a ode of a ti g that is i itself the e d
(ibidem, p. 21). Further, Agamben finds in Lucretius an analogous
theo isatio of use as o pletel e a ipated f o e e elatio to a
p edete i ed e d […] e o d e e teleolog ibidem, p. 51). Here,
through a fascinating reflection on the use that living beings make of their
own body parts, it is suggested that the function of some–thing (a limb, in
this case) is created through use, rather than being what guides it. This way,
function can be understood as an elusive yet distinct stage within a process
of use.
What Agamben offers through his analysis is the invaluable possibility to
isolate a form of self–sufficient, radically autonomous use from the function
that would otherwise eventually emerge through it (cf. Agamben, 2005, p.
64 for a similar argument . App op iati g a e u e t ph asi g i Aga e s
o k, it ould e said that, this a , fu tio ould e e de ed
i ope ati e e.g. see Aga e ,
, p.
. We a see ho this ope atio
poi ts p e isel to the t pe of illi g o – illi g that e have sought to
identify throughout. That is, the tainting emergence of function could be
resolutely neutralised, or perhaps indefinitely postponed, through a form of
critical use that is ceaselessly and creatively reinvented: a use that, as
Vardouli notes, is ever–unfolding and spontaneously improvisational
(Vardouli, 2015, p. 14). The seemingly daunting task of conceiving a form of
use that is disinterested, open–ended, creative, spontaneous, actually
names something as mundane as our ubiquitous interaction with
technology: that is, play.
This assertion, however, should be treated with caution, for it could
easily lead to deceiving conclusions, as the enframing of calculative thinking
is always potentially at work. Firstly, the ludic engagement with artefacts
that is proposed here shall not be understood as a game. This delicate
distinction has been accurately described by Taylor. Games, he observes,
contain a (usually explicit) script […] whereas play can be said to be much
broader and open (Taylor, 2011, p.
. Fu the , pla can be the
suspension of goal–directed activity […]. Pla a e fo pla s sake
(Matthews, Stienstra and Djajadiningrat, cited in Taylor, 2011, p. 151). The
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Acts of Use from Gestell to Gelassenheit: Calculative Thinking and Exploratory Doing
practice of play – or a playful practical a priori – can therefore be intended
as a u di e ted p o ess he e o e gets illi gl lost i a delight
i te al to the a t Aga e ,
, p.
.
Drifting: things
A possible prototype for such fundamentally unplanned and exploratory
activity could perhaps be identified in the work of French revolutionary
group Situationist International (SI hereafter). Although the SI was officially
active only between 1957 and 1972, their rich legacy remains highly
influential across several fields, from art and architecture to cultural and
political theory. The SI devised a unitary programme intended to counter
the dramatically alienated practice of everyday life in modern society,
ad o ati g its adi al alte atio th ough the deli e ate construction of
situations f. Knabb, 2006). Such situations essentially involved tactics for
experimental comportment, often enacted by members of the group.
I te esti gl , as To Bu a d otes, [ ]onstructed situations […] were
deliberately designed so as to include chance elements , which were held to
render lived experience potentially ludic Bu a d, Fo th o i g . This way,
he o ti ues, [l]ife, as realised a t, ould e o e aki to pla ibidem).
Central to this work was, on one hand, a fierce criticism of modernist
fu tio alis a d u a isti h per–pla i g M Do ough,
, p.
as
well as, on the other hand, an attempt to reignite an element of
spontaneous creativity and adventurousness within daily existence. One
notable situationist technique is that of the dérive, F e h fo d ift . Dérives
e tailed d ifti g th ough the it , […] following no prior plan other than
the whims and desires provoked by the local ambiences Bu a d,
Forthcoming).
This technique, ultimately intended to afford a condition permanent play
[jeu permanent] through a i essa t su essio of e fields of ha e
(Bunyard, 2011, p.74), retains a number of obvious similarities to the form
of critical use that was described earlier on. Firstly, it might not be much of a
stretch to understand the strategic and therefore agenda–driven nature of
dérives as so e hat aki to Heidegge s esol e fo o – illi g . Se o dl ,
e a e tai l see a lea pa allel ith the ope ess of Gelassenheit, as
those who engage in dérives d op […] thei othe usual oti es fo
movement and action, and let themselves be drawn by the attraction of the
te ai a d the e ou te s the fi d the e K a ,
, p.
.
Importantly, this points to a shift in the relation to what is encountered: that
751
GIOVANNI MARMONT
is, it could be argued that the SI played with – more so than through – the
city.
Despite their interest in artworks and architecture, the SI strangely
neglected the realm of everyday use–objects. However, if we were to
conceptualise a released practice in relation to technology as a form of
dérive, the artefacts encountered through such practice would best be
regarded as drifting companions or comrades , rather than toys as
instruments of play . This would suggest an understanding of use as an
experience grounded in a form of deep mutuality bet ee use a d used ,
the implications of which I have in part addressed elsewhere (Chapman and
Marmont, Forthcoming). Although leading to very different conclusions, this
form of mutuality is also remarkably reminiscent of Russian constructivist
Alexande ‘od he ko s appeal fo a tefa ts to ease ei g ou ful sla es
and being i stead i te ded as o ades Kiae ,
, p.
This being said, what can be understood through Situationist work much
o e e pli itl tha th ough Heidegge s Gelassenheit, is the overt political
ele a e i he e t i this pla ful– o st u ti e eha iou K a ,
, p.
62), as well as in the artefacts involved in it. The performativity of such
artefacts would ultimately consist in the recruitment – the i te pellatio , i
Althusserian terms (cf. Taylor, 2011, p. 54) – of a particular breed of user: a
dissident user that embraces the subversive power of play while refusing
to relegate it to leisure time. This militantly playful practice could be instead
interwoven with the very fabric of mundane activity and everyday
e ou te s ith a tefa ts, athe tha sepa ated f o it as a e eptio al
intermezzo Huizinga, 1949, p. 9). The hope, then, is that an increasing
portion of our relationship with things, with technology, could thus be
deliberately transformed into a contemplative exercise, an exploratory
doing that does not need to arrive anywhere specific. Turned, as beautifully
put by Schü a , i to a g ou dless pla ithout h S hürmann, 1987
[1982], p. 243).
Ultimately, what has been presented in this paper is an effort to
introduce additional operational coordinates to already rich debates around
the thi k i
oglio Latou ,
, p.
that is the eal of hu a a ti g.
In particular, this study has intended to restate, more or less explicitly, the
profoundly political and tactical implications that a certain approach to the
issue begets.
752
Acts of Use from Gestell to Gelassenheit: Calculative Thinking and Exploratory Doing
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Law, J. (eds.), Shaping Technology/Building Society: Studies in
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Bunyard, T. (Forthcoming) Histo s Negati e: Hegel, Marx and Temporality
in the Work of Guy Debord and the Situationist International. Leiden: Brill.
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Spectacle (PhD Thesis). London: Goldsmiths University of London.
Chapman, J. and Marmont, G. (forthcoming) The Temporal Fallacy: Design
and Emotional Obsolescence. In Egenhoefer, R.B. (ed.), The Routledge
Handbook of Sustainable Design. Oxford: Taylor & Francis.
Dreyfus, H. and Spinosa, C. (2003) Further Reflections on Heidegger,
Technology, and the Everyday. Bulletin of Science, Technology & Society,
23 (5), 339–349.
Dunne, A. and Raby, F. (2001) Design Noir: The Secret Life of Electronic
Objects. Basel: Birkhäuser.
Heidegger, M. (2015 [1927]) Being and Time. 37th ed. Malden: Blackwell.
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University Press.
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W. (tran.), The Question Concerning Technology, And Other Essays. New
York: Harper & Row.
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New York: Harper & Row.
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Culture. London; Boston: Routledge and Kegan Paul.
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Knabb, K. (ed.) (2006 [1981]) Situationist International Anthology. Berkeley:
Bureau of Public Secrets.
Latour, B. (2005) Reassembling the Social: An introduction to Actor–
Network–Theory. Oxford: Oxford University Press.
McDonough, T. (ed.) (2009) The Situationists and The City. London/New
York: Verso.
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Schürmann, R. (1987 [1982]) Heidegger on Being and Acting: From Principles
to Anarchy. Bloomington: Indiana University Press.
Taylor, D. (2011) Design Art Furniture and The Boundaries of Function:
Communicative Objects, Performative Things (PhD Thesis). London:
University of the Arts London and Falmouth University.
Vardouli, T. (2015) Making Use: Attitudes to Human–artifact Engagements.
Design Studies, Special Issue: Computational Making, 41, Part A, 137–161
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the Morality of Things. Chicago: University of Chicago Press.
Author
Giovanni Marmont is an AHRC funded PhD researcher and lecturer at the
University of Brighton (UK), where he is also part of the Critical Studies
Research Group. His research is concerned with the political and
philosophical implications of person–thing interactions, through an
exploration of the performative role that objects could play in everyday
p a ti es of adi al politi s. Gio a i holds a MA i desig f o Lo do s
Central Saint Martins.
754
6th STS Italia Conference | Sociotechnical Environments
Trento, November 24–26, 2016
The Concept of Displacement in
Prototypes for Design Research: A Proposal
of a Framework for Design Research that
Uses Prototypes to Investigate Possible
Future Scenarios
Juan Alfonso DE LA ROSA*a
a Universidad
Nacional de Colombia
The field of design is a very active one; new knowledge is constantly
sought and applied in a persistent search for a better understanding of the
ways the constructed human world works. The knowledge that is coming
from other disciplines has become an asset for designers, a way to generate
frameworks that could provide more stable design processes. But the
argument over the specific knowledge that is provided by the disciplines of
design is still in debate. Based on the concept of displacement (Simondon,
1958; Latour, 1990; Akrich, 1992) this paper tries to recognize how the
experimental use of prototypes in design research can unveil specific
knowledge about the constructed world and the interactions through it, as
the systems are transformed, a type of knowledge that might be unique to
the field of design and that could set a tone on the process of design research.
With this argument, this paper proposes a variation on the common
reframing model (Alexander, 1964; Banathy, 1996) for design researchers
that seek to recognize the complexity of the system surrounding a design
problem and the ways in which a process of design can modify the future
state of the system.
Keywords: Displacement; complexity; technical objects; prototypes; design
research; framework
*
Corresponding author: Juan de la Rosa | e–mail: jadelarosam@unal.edu.co
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JUAN ALFONSO DE LA ROSA
Introduction
PhD in Design programs are united in the search for the proper ways to
make the argument on the sense of something called Design Research in
front of other well–established communities, both in natural sciences and
social sciences. On a newly developed role (Belderbos and Verbeke, 2005;
Nilsson and Dunin–Woyseth, 2012; 2014) students and researchers must
face the idea of new knowledge based on the use of design as a method.
Since most of the work of the designers is a search for understanding of
the current state of the system that contains the design problem and the
patterns and trends that could bring clues on how that system is going to
react to the insertion of a specific piece of constructed reality, we constantly
fight with the uncertainty of the non–existent yet, both of objects,
affordances and the future system.
The intention of this paper is to try to propose one possible scenario for
the design researches to search for new knowledge from a different
perspective. If design is the planning for the construction of a desired state
of reality (Simon, 1996), how can we investigate the real consequences of
the designed, or the affordances that will rise from them? How can we
understand the complexity of the system we are transforming while we are
transforming it? For that this paper proposes a framework that uses
prototyping as probes into the future system and ways to collect data back
from it.
This framework rises on the conjunction of three main concepts
mentioned before and that are fundamental to explain the relationships
between humans (and other actors) and the constructed world. These
concepts are the tacit and embodied knowledge; the displacement on
technical objects; and the idea of complex systems and wicked problems in
the field of design.
These initial concepts share the intention of explaining different human
phenomena and are all connected to the idea of design. The first one relates
to the construction of the world and how technical objects act as mediators
in human relationship with the world; what represents a significant part of
the work of designers. The second concept is used to explain the way we
experience and apprehend the world around us, and how we gain
knowledge out of that experience. The third concept is intrinsically
connected with the way designers perceive the world and our constant role
to reveal what lays underneath. Complexity is a natural state of design, and
designers are trained to build and deal with complexity. By putting all these
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The Concept of Displacement in Prototypes for Design Research
concepts together this paper tries to achieve a broader perspective of the
role of design and a possible higher level of understanding of knowledge.
As a foot note and advise, this paper is intended as a provocation to start
an academic conversation about a subject that is still on a conceptual level.
As an example, the main three concepts that support this framework are
coming from different areas of knowledge and schools of thought; but
through the role of design of bridging between disciplines, knowledge and
reality, they can come together to explain the type of work that we do and
the possible knowledge that can arise from the design research process.
The other type of knowledge
How do we know what we know? How do we build knowledge of the
world around us? Is it just a matter of scientific method and logic or is there
something else to understand on that process?
One reflection about this subject comes from the phenomenologists,
especially Heidegger and those who followed him. In one of his more
famous conferences, Heidegger (1971, p. 150) proposes the idea that the
only way for use to understand the world that surrounds us is to build on it.
The action of building is essential in our process of recognition of the world.
He states: The idge s i gs o e the st ea
ith ase a d po e . It does
not just connect banks that are already there. The banks emerge as banks
only as the bridge crosses the stream. The bridge designedly causes them to
lie across from each other , exemplifying how does the process of
construction of the world reveals the world itself. For him, this physical
action of building (transforming) the world around us is the only way we
have, to gain some knowledge about the world, as we cannot think on
so ethi g that e ha e t e pe ie e.
Later, another French phenomenologist, Maurice Merleau–Ponty
influenced by the work of the same Heidegger (Gallagher, 2010), proposed a
concept that he defined as embodied knowledge , referring to the idea that
there is a specific type of knowledge that is built on our physical relationship
with the world, one that requires our body, our hands, to experience the
different factors implied in our experience of the world. For Merleau–Ponty
(1969) we are band to understand the world as part of it; our physical
existence on the world cannot be eliminated from the way we perceive and
understand the world. This form of knowledge based on experience
according to Merleau–Ponty is essential to our recognition of the world and
based on our bodily existence; as the blind man who reaches into the world
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JUAN ALFONSO DE LA ROSA
with a cane, we recognize our surrounding as an experience at hand, a result
of our senses. The studies of Merleau–Ponty concept became a reference
point for contemporary studies (Berthoz and Petit, 2008; Gallagher, 2005;
Noë, 2004; Shusterman, 2008) because of the serious analysis performed by
the author of the different perspectives of cognitive science and psychology.
This concept of embodiment of the knowledge was also used by Polanyi
(1967) as a component of his definition of the tacit knowledge. Even though
Pola i s o ept of ta it k o ledge see s oade tha just the k o ledge
of the thing as we experience it, there is a clear connection between the two
concepts. For Polanyi, the tacit knowledge differs from the explicit
knowledge as the tacit one is not transferable as a set of instructions, it is
possible to describe it, but the only way in which we can really access it is by
experience. Part of this process of achieving this type of knowledge is
related to our physical experience of the world and our bodily existence.
Polanyi (2015) recognizes this different type of knowledge, an embodied
one, which deals with the complexity of human experience. Tacit knowledge
is not only difficult to communicate is difficult to study, since there is not a
way to explain it on a propositional form. Explicit, or proper, knowledge
exists in propositional form; it can be organized, transfer and saved. We can
build on it as reference for other generations, but experience of the world
does not work like that.
Chilean biologists Maturana and Varela (1987, p. 26) proposed a
different concept. They use the term autopoiesis as a search for a
biological phenomenology of knowledge. As autopoitetic organisms we are
responsible for our own construction and we are owners of our specific
knowledge; the only way for them to gain knowledge is also trough the
human experience of the world, because knowing and doing are intrinsically
connected, they stated: This circularity, this connection between action and
experience, this inseparability between a particular way of being and how
the world appears to us, tell us that every act of knowing bring forth a
o ld… All this a e su
ed up i the apho is All doi g is k o i g, a d
all k o i g is doi g .
That idea of autopoiesis clearly relates to an experiential way of
knowledge, one that cannot be found through theoretical propositions and
requires the recognition of e e o e s e pe ie e of the thing as a way of
gaining knowledge of it. Later, Varela joined efforts with the philosopher Eva
Thompson and the psychologist Eleanor Rosch, to work on the concept of
embodiment as a direct reference to the work of Merleau–Ponty. In their
book (Varela, Thompson, and Rosch 1992, p. 42) they propose a different
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The Concept of Displacement in Prototypes for Design Research
path from the one of cognitive sciences on which, according to the authors,
cognition is Information processing as symbolic computation – rule–based
manipulation of symbols and go into a search for a more humanistic notion
of knowledge.
This idea of embodied knowledge might be one of the main ideas of
design: we may do search for contextual understanding of the problem, we
do primary and secondary research on our process of design as a way to
understand the current state, but certainly one of the things that makes the
process different is that we recognize that there is going to be a someone
using what we do, someone experiencing the world though the objects (or
i ages, o e i o e ts, o st ategies… e eate, a d the o l a to
access this knowledge is through the actual experience of those objects;
that lead us to the second concept, the displacement.
The concept of displacement and the technical
objects
We build knowledge on the world through experience, we relay in our
senses to get a glimpse of the world around us. But it is not necessarily
through direct contact. As in the example of the blind man and the stick of
Merleau–Ponty, our world is mediated through the objects we create as
part of this experience of the world. The concept of displacement comes
from the idea of our connection with and through those objects we create.
To better understand the concept of displacement it is important to
recognize the bases of it. In 1958 Gilbert Simondon published his essay On
the Mode of Existence of Technical Objects, where he reflected on the
different implications of the objects we create in the world through
technical means; he defined those as technical objects, recognizing that they
were separated from the objects of nature, so they presented a different
relationship with our human existence and perception. These objects for
Simondon are extensions of human nature, they allow us to adapt and
transform the surrounding world.
In this intrinsic relationship with humanities and technology Simondon
(1958, p.18) recognizes the power of a technical object to transform society
and therefore create a new environment for an evolved iteration of the
object: On the other hand, the object has acquired its coherence on the
industrial level, where the system of supply and demand is less coherent
tha the o je t s o s ste . Needs a e olded the i dust ial te h i al
object, which thereby acquires the power to shape a civilization.
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JUAN ALFONSO DE LA ROSA
These technical objects, born from the age of industrialization, are
basically, the initial concern of modern design; only through this process of
serial production design was able to define its reason of existence in the
world. The need for a plan, the knowledge of materials and the constant
desire to acknowledge the role of humans (users) as part of the production
process defined designers as the ones in charge of shaping out these new
technical objects into the world.
Design and the technical objects
Design has set one of its main roles as mediator of human relationships
with (and through) the real world, and therefore designers learned how to
make these objects meaningful for others. Trying to understand how people
perceived, communicate or interact to turn that knowledge into tangibles.
But these o je ts a e ot just that, the do t just o e t o ediate, the
shape realities, transforming the way we inhabit the world, the way we
perceive our reality.
Designers try to understand the nature of these mediating objects, the
way to build them and what they represent for different people; build
frameworks to understand the journey that users may take on these
metaphorical roads and methods to try to remember all the different parts
of this process. But when we consider these designed objects as mediators,
we must recognize that they force us to see the world in a particular way,
like Heidegge s e a ple of the idge. Desig ed o je ts o te h i al
objects), therefore, not only work in their very functional way of connection
and interaction, they reveal the underlying reality, as they are set in place.
Current technology has had another effect: as it develops, the power of
these new objects becomes clearer; in fact, we can even start to recognize a
digital conscious that emerges from these new devices. This idea of artificial
intelligence that has gone around human minds for decades is something
you can now feel as real. This characteristic of new technical objects makes
more evident the agency they have always carried.
On this respect, Latour (2005) following this conception of technical
objects as active part of our relationship with the world, proposes an
understanding of these objects as new actors of society, important pieces on
a network of knowledge and social construction of reality. The agency of
objects becomes clear on his approach to the Actor–Network theory (ANT),
where he defines these technical objects as far more than just empty vessels
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The Concept of Displacement in Prototypes for Design Research
of mediation for humanity, more than just the means of production or
interaction of a society.
These new actors of the social scene have the ability to shape the way
we live and communicate, our perception of the world and our notion of a
future. Technological advance has facilitated our perception of the
importance of these objects in our relationship with the world (Lévy, 1995).
Their agency is not just because of the empowerment that digital
technology has brought, they have always carried a huge role in our lives,
but it is definitely through technological evolution that we are able to
perceive their importance.
Latour (2010), also proposes the everlasting changing nature of objects,
not defined by their main purpose, but open to a perpetual relation of co–
evolution with humanity and cognition. In his conference, he points out
…the uestio is ot ho to ope o je ts ut h the ha e ee thought
to be closed?
Callon (1991, p. 137), in his approach to the ANT recognizes the power of
technical objects on human relationships with the world; he concludes his
argument with a reference to Akrich (1989) text, saying: to sum up,
artefacts are not the enigmatic and remote objects to which they are often
reduced. When they come into contact with their users, they are carried on
a wave of texts which bear testimony to the scars of their textualizations
that accompanied their design and displacement.
This power of transformation of technical objects, this agency on the
human (and non–human) social network, when mixed with the public
nature of design, proposes a change on the way we see and study objects as
designers. They cannot be understood only by the way they have been used
or by their production process. We have to recognize their power to shape
and transform society.
Displacement on a socio–technical network
There is a conversation that emerges from the objects we create as
actors on a bigger socio–technical network. This conversation is based on
the same principle defined by Simondon, Latour and Akrich. Initially,
Simondon (1958) recognized a distance between technical objects,
constructed to address standardized needs, and the actual needs of users;
this distance becomes a constant force pulling objects and user to
constantly transform and evolve to fill that gap.
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JUAN ALFONSO DE LA ROSA
This (physical) conversation between actors is also recognized by Latour
(1990) when he addresses the idea of technical objects. Designers (or
innovators as Latour points out) face constantly this issue as they recognize
the distance between the object and the arising needs or affordances of
users. In his example of the Hotel Key , Latour (1990, p. 105) presents a case
in which the need to resolve this distance is the main reason to come up
with new actors (or objects) to fill the gaps and create new connections and
It does this by recording the ways in which a (syntagmatic) displacement in
the asso iatio s is paid fo
a pa adig ati displa e e t i the
substitutions. Part of this innovation process is the main concern of
designers, unveiling the connections that are created in this complex
network and recognizing the designed object on its reality.
It is very common for designers to consider users on an isolated process,
where they are disconnected from the real network and stripped from their
possibility to interact as they would do on real life. Akrich (1992, pp. 208–
209) recognizes the need for designers to actually go and see this network in
order to understand the real connections of those objects. She points out:
Instead we have to go back and forth continually between the designer and
the user, between the world inscribed in the object and the world described
by its displacement.
Therefore, an approach like the one used by the User Centered Design,
that relies on questions and research apart from the real object and its
network, might not be appropriate to recognize the real design possibilities
of new objects; so, what would be a better approach to do this? How could
we use this sense of displacement of the objects to create better–defined
objects that hold a sense of consistency with their reality?
We could find a possible approach on the idea presented by Galey and
Ruecker (2010) of how a prototype a gues. Usuall desig e s do t
encounter their users until the final state of the process; they rely on the
research they have done and the tests they can run. But these tests are
usually used a simple way to validate the design process rather than a
moment to re–understand those objects. But what if prototyping could
propose a different way to approach the real network that is created
between the actors of this relationship?
If we understand that in every technical object (even the prototyped
ones) there is a displacement on the way they connect to other actors, there
is a chance for us to gain a better understanding of the system on every
iteration of the design process that finishes with the construction of a
prototype.
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The Concept of Displacement in Prototypes for Design Research
In this idea, displacement becomes a fundamental part of the way
designers build knowledge of the world. It allows us to see that the search of
designers is not for the solution of a problem, but for a better
understanding of the possible ways on which these solutions are going to
be connected to the world. As Akrich (1992, p. 208) states A large part of
the o k of i o ato s is that of i s i i g this isio of o p edi tio
about) the world in the technical content of the new object.
Dealing with complexity
The final concept is complexity. Design discipline has recognized that
tangible solutions are always part of a complex network of actors, therefore,
dealing with complexity becomes part of design job (Flood and Carson,
2013). Every design process should understand the world around the
problem in order to foresee the possible future of the designed objects .
Complexity is part of understanding the network of humans and non–
humans as an ecosystem in continuous movement and evolution. Since
humans and objects, as we have seen, keep moving inside this network in
their need to fill the gap created by the displacement on their relationships,
new systemic interactions arise and the need for designers to try to map and
understand these relationships.
Designers are called to choose complexity, or wicked problems (Rittel
and Webber, 1973), to understand the possible scenarios of the future
thing, and this is an iterative process of re–understanding of the system on
which we are working. This idea was explained by Alexander (1964, p. 116)
when he talks about the process of decomposition of the problem into more
understandable pieces, so we can later generate a synthesis based on the
analysis of those fragments: The designer as a form–maker is looking for
integrity (in the sense of singleness); he wishes to form a unit, to synthesize,
to bring elements together. A design program's origin, on the other hand, is
analytical, and its effect is to fragment the problem.
Banathy (1996, p. 73) proposes a similar process but with de addition of
a second level of iteration. For him, this first iteration of divergence and
convergence is intended to reveal different parts of the process and the idea
for the future scenario. He states: We first diverge as we consider a number
of inquiry boundaries, a number of major design options, and sets of core
values and core ideas. Then we converge, as we make choices and create an
image of the future system.
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JUAN ALFONSO DE LA ROSA
This process of design, one that assumes the possibility of a more
complex analysis of the problem, is basic for designers, while other models
search for the certainty on the decisions, design is always looking for ways
to embrace the natural uncertainty of human processes.
Discussion: A model of design applied to design
research
These three concepts may exemplify a big part of the design process and
the actions that are involved on it. Designers are in part responsible of the
constructed world, not only of the shape of these objects, but also of the
understanding of the ways on which these objects could connect as part of a
complex socio–technical network.
Going back to a reframe model (Alexander, 1964), the process starts with
a design problem and diverges from it with the intention of recognizing the
possible connections outside. That divergence is an analytical process that
leads to a synthesis that converges into the most accurate solution. This
basic principle of design as a constant process of recognition of the
complexity implicit on every human relationship is what, historically, has
won a place for design methods on many different disciplines and a logical
step to apply as a model to produce new knowledge on design research.
The li itatio ith Ale a de s odel is that it sea hes fo the ost
accurate solution, and assumes that synthesizing the characteristics of the
problem could define an optimal solution that fulfills the needs of all the
users. This model not only eliminates the possible uncertainty of the non–
existent–yet and the possible relationships to be defined with its future
users, but also reduces the process of analysis to a formal search for
possible solutions and the synthesis as the selection of the best fit.
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The Concept of Displacement in Prototypes for Design Research
Figure 1 A representation of the model of Alexander, where new connections are
discovered on the process of analysis.
Figure 2 A representation of the model of Banathy: the iterative process helps on a
better understanding of the complexity of the system and foresees the
scenario for the future thing.
The model proposed by Banathy brings some interesting additions; first,
using an analogy to optics presents the concepts of divergence and
convergence to explain the process, making a reference to the things we
see. Opening our scope of the problem allow us to see the complex
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JUAN ALFONSO DE LA ROSA
connections of our initial request or desire reality, possible users and the
socio–economic network where it is going to be set, produced, distributed
and disposed. The second addition is the concept of iteration, for Banathy,
the process of design always requires iteration; a first one to recognize the
problem (and the system in which it is contained) and a second one to
create a model of the future thing (fig. 2). That is a third addition to the
model, Banathy clearly sees that design is about conceiving the non–
existent–yet and bring it to the world.
Figure 3 On every iteration a new prototype is built with and approach that does not
target the expected solution but a displaced one that could bring a better
understanding of the problem and a foreseen a possible future state of the
system.
The problem still, as mention before, of some design methodologies is
that they search for the ideal solution, when in reality, regardless of the
extend of surveys and analysis you performed of the future users of your
product, or the theories of communication or ergonomics that you use it
does t p o ide tools to fo esee the a tual affo da es of ou esult. This
displacement, the distance that every new actor in the socio–technical
network has with the designed objects, with the desires of the client, with
the intentions of the designer, and with the needs of the user, as we
established before, is vital to the evolution of the object and to the
construction of conversations.
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The Concept of Displacement in Prototypes for Design Research
But the displacement is not something only existent on the final product
of design process, on each iteration that converge into a model, a sketch, a
representation, a prototype, there is a displaced result to that ideal final
product.
For research purposes, we could understand every prototype as more
than a previous stage on a process of depuration of the final result, instead,
as an object of conversation that unveils the possible connections to be
created on a real physical relationship with the users and with other objects.
Here is the final concept, when the design researcher understands that on
every possible scenario where a prototype is set into the world and it is
possible for user to interact with it, displacement is going to unveil new
embodied knowledge, then it can become an object for research.
The prototype then, stops trying to aim to the ideal solution, and
consciously aims to the periphery of the problem on an attempt, not to
solve the problem, but to recognize the emergence of new knowledge on
the physical interactions of users with it. On a model like this, each instance
seeks to increase our understanding of the possible future shifts that this
object could generate and in the same process a new understanding of the
problem itself.
Prototyping then becomes not a matter of fidelity or resolution, but an
inquiry on the modes of existence of the objects on the world and on the
way that design can create new knowledge of these socio–technical
relationships. This model of design research allows designers to use their
own model and methods (especially the idea of prototyping) as a way to find
new knowledge, one that other disciplines and models do not take in
account, one situated on the real world.
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