Lippo Karawaci Owned By Conglomerate Mochtar Riady Working On Youth Market, President Director: Implementing A New Life With WFH

JAKARTA - Interest in property search by the people in the country is now increasing. This is in line with the recovery of the property industry in Indonesia.

According to 99 Group data in 2021, property searches on the Rumah123.com and 99.co portals reached 270 million people, 46 percent of whom were new visitors. At the same time, the age of consumers also seems to shift with the dominance of property seekers from Generation Z as much as 19.4 percent, and millennials with a percentage of 48.7 percent.

PT Lippo Karawaci Tbk (LPKR) also sees the huge potential of the young segment in looking for these properties. The company owned by the conglomerate Mochtar Riady is currently trying to provide property according to market interest, including young people.

The CEO of Lippo Karawaci, John Riady said, the company strives to present products that are suitable for first-time homebuyers with designs that suit millennial tastes.

"We present houses such as the Cendana Home Series cluster that targets young people with modern and eco-friendly designs through maximum space utilization and an emphasis on functionality. For example, every room needs cross ventilation and of course, we implement a new way of life by working from home", said John, who is the grandson of conglomerate Mochtar Riady in an official statement, Monday, May 23.

One of the landed house products designed by Alex Bayu is Cendana Cove Verdant by combines urban life and harmonization of nature to be excellent for young people. At the Cendana Cove Verdant Priority Unit Selection event which was held on Saturday, February 12, 2022, 250 units of Cendana Cove Verdant's two-story houses were sold out in a short time.

John Riady further explained that apart from being able to see market needs, the main keys to the success of selling LPKR products, such as Cendana Cove Verdant, are location and access.

"The Cendana Cove Verdant project is very strategically located in Lippo Village Central. Access to the Jakarta-Tangerang toll road is very easy, only 30 minutes to Soekarno-Hatta Airport, and access to various facilities in Lippo Village, such as the UPH campus, Siloam Hospitals, as well as Maxxboxx, and Supermal Karawaci, can be reached in less than 15 minutes", said John Riady.

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